20% of Keynes Digital Advertisers Activated Live Sports Inventory in April, Marking Breakout Moment for Programmatic CTV
AUSTIN, Texas, May 14, 2025 (GLOBE NEWSWIRE) — Keynes Digital, the leading performance advertising partner for CTV, announced today that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and […]
AUSTIN, Texas, May 14, 2025 (GLOBE NEWSWIRE) — Keynes Digital, the leading performance advertising partner for CTV, announced today that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access to premium sports content.
On average, these performance-focused brands increased their CTV budgets by 11% specifically to accommodate live sports placements, underscoring confidence in sports programming’s ability to expand audience reach without compromising measurable outcomes.
“Live sports content attracts affluent, engaged viewers who are increasingly streaming-first,” said Dan Larkman, CEO of Keynes Digital. “Although certain sports such as baseball and golf tend to skew male, live sporting events generally offer broad appeal to high-intent, diverse audiences sought by performance brands.”
The growth of ad-supported platforms like Tubi and FuboTV has democratized access to premium live sports events previously restricted to costly direct deals or upfront commitments. Now, mid-sized and growth-oriented brands can programmatically access marquee sports inventory more efficiently, often at CPMs significantly lower than traditional cable.
This greater availability of inventory has contributed to CPM stabilization. Keynes Digital observed an 8% average drop in live sports CPMs year-over-year, driven primarily by the increasing supply offered through AVOD and FAST channels. These environments consistently deliver strong engagement, particularly on platforms like Peacock.
In addition to efficiency, advertisers leveraging live sports have reported impressive results. Golf-specific networks alone delivered increases of over 6% in site conversions and visits, alongside a 20% boost in incremental reach. These outcomes underscore that live sports advertising is transitioning from experimentation to an essential component of digital advertising strategies.
“With MLB season underway, golf continuing to build momentum, and high-profile events in leagues such as MLS, the Premier League, UFC, and Formula 1 on the horizon, the coming months present exceptional programmatic advertising opportunities,” Larkman said. “Advertisers who strategically secure placements ahead of spikes in demand will be best positioned to capitalize on this growing opportunity.”
About Keynes Digital Keynes Digital, a leading Connected TV advertising partner, provides an audience-first approach to helping medium-sized, enterprise, and high-growth brands succeed in advertising on streaming television. Keynes utilizes artificial intelligence with a high-touch services layer and advanced reporting that measures the holistic impact on overall business metrics, including the direct impact on other paid channels, to deliver superior performance outcomes for brands.
Media Contact Andrew Krepow 609-519-3037 andrew@broadsheetcomms.com
Cal Poly Director of Athletics Don Oberhelman to Retire
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SAN LUIS OBISPO, Calif. — Cal Poly Director of Athletics Don Oberhelman today informed the university that he will retire at the end of the summer or when a new athletic director is appointed (whichever comes first). A national search for Don’s replacement will begin immediately. Oberhelman is in his […]
SAN LUIS OBISPO, Calif. — Cal Poly Director of Athletics Don Oberhelman today informed the university that he will retire at the end of the summer or when a new athletic director is appointed (whichever comes first). A national search for Don’s replacement will begin immediately.
Oberhelman is in his 15th year leading the Mustangs after coming to San Luis Obispo in 2011. During this time, Cal Poly Athletics has experienced an era of unprecedented growth, and competitive and academic success. The Mustangs have captured 54 team conference championships, including 51 in Cal Poly’s 16 Big West sponsored sports—more than any other Big West university in those sports over this span.
Beyond athletics, Oberhelman prioritized academic achievement, as demonstrated by a rise in the Graduation Success Rate by Cal Poly student-athletes from 71% in 2011 to 93% in the most recent year—among the highest in the nation.
“Don has embraced the Cal Poly hallmark of continued improvement and leaves our Athletics program significantly enhanced from the day he arrived,” said Cal Poly President Jeffrey D. Armstrong. “On behalf of our entire university community, I offer our sincere thanks to Don for his commitment to athletic and academic excellence and his unwavering support for our student-athletes over the years.”
Facility development has been a hallmark of Oberhelman’s tenure. Every athletic program has benefited from new construction projects or renovations totaling $100 million, helping to shape a modern and competitive athletic environment for student-athletes and fans alike. Signature projects include:
· New Facilities: Mustang Golf Academy at Dairy Creek, Dignity Health Baseball Clubhouse, Comerford Tennis Pavilion at the Ronca Tennis Center, Swanson Beach Volleyball Complex, Alumni Softball Hitting Facility, Doerr Family Field, Cal Poly Partners Plaza at Spanos Stadium, Swanson Nutrition Athletic Center, and the John Madden Football Center.
· Upgrades & Renovations: Eight upgraded locker rooms, the Mott Athletic Center lobby and Hall of Fame, Baggett Stadium seating, Slover Sports Medicine Center, two updated weight rooms, seven video boards, the Hoffman Press Box, the Miller-Capriotti Track Complex, and a state-of-the-art video production studio.
Oberhelman has served in a number of national leadership roles during his tenure, including being appointed to the first NCAA Division I Council (the decision-making body for the association) and serving as chair of the NCAA Division I Legislative Committee.
“I want to thank President Armstrong for his support and partnership over the years,” Oberhelman said. “I’m so grateful to have had the opportunity to serve our amazing university. To our incredible staff and student-athletes, I have enjoyed my time with you greatly and look forward to celebrating your future success. For D.D. and I, this is our forever home, and we are excited to support Cal Poly as fans and donors in the future.”
The native of rural Kansas holds degrees from Kansas State and Florida State, and previously served in athletics roles at San Diego State, Southern Miss, Texas A&M and Florida State.
Last week we wrote about three of this year’s Woman’s Club Scholarship recipients, and this week we happily spotlight the other five. As Club President Mayra Lindsay and scholarship committee chair Patricia Bowles emphasized at the awards luncheon, all eight are exceptional young people with bright futures ahead. Sofia Abbondati was born in Buenos Aires […]
Last week we wrote about three of this year’s Woman’s Club Scholarship recipients, and this week we happily spotlight the other five. As Club President Mayra Lindsay and scholarship committee chair Patricia Bowles emphasized at the awards luncheon, all eight are exceptional young people with bright futures ahead.
Sofia Abbondati was born in Buenos Aires and moved with her family to Key Biscayne ten years ago. She played high school water polo and worked at the Beach Club. She enjoys taking walks on the beach and sums up her affection for the Key in four words: “I love it here!” Sofia is graduating from MAST Academy and will attend Purdue University, where she plans to study biomedical engineering. She looks forward to all the new opportunities college will provide.and ultimately hopes to attend medical school.
Amandine Paran honed her leadership and project management skills during high school by working at the Beach Club, coaching youth volleyball, and serving as captain of her high school volleyball teams. Last year, she and her sister spearheaded a project to collect and clean bottle caps that were recycled into a bench, promoting awareness about single-use plastics along the way. Amandine is graduating from MAST Academy and will attend Florida State University, where she plans to study business management.
Eduardo Ignacio Solorzano moved with his family to Key Biscayne from South Carolina eleven years ago. He played varsity water polo and tennis, which he also coaches. He combines his love for the outdoors with his mechanical inclination by riding and repairing mountain bikes. Last summer he put his CAD (computer-aided design) skills to work during an engineering internship. Eduardo is graduating from Coral Gables High School and will attend Purdue University, where he plans to study mechanical engineering.
Lorenzo Tamayo worked as a tutor in high school and played for the Key Biscayne Rugby Rats. In his free time, he plays tennis and goes to the beach as often as he can. Lorenzo is graduating from MAST Academy and will attend the University of Florida, where he plans to major in mechanical engineering and technology. In addition to focusing on his studies, he aspires to become a better cook while at college.
Jake White has lived on Key Biscayne his entire life and is grateful to the community for shaping him into the person he has become. He takes inspiration from his late grandmother, Helen White, crediting her with teaching him to believe in himself and to stand up for what he thinks is right. Jake is graduating from MAST Academy and will attend Purdue, where he plans to study industrial engineering. He is looking forward to college life in Indiana but is a little concerned about the cold weather and says he will miss his mom’s good cooking.
Sofia and Eduardo were unfortunately unable to attend the awards luncheon and are not pictured here.
NCAA Division I Outdoor Track and Field Championships 2025 preview and how to watch live athletics action
The NCAA Division I Outdoor Track and Field Championships are back. Featuring the best college athletes attending university in the United States, the championships are a chance for these student-athletes to make their marks – and in some cases, make an unexpected case for international selection. The 2025 NCAA Division I Outdoor Track and Field […]
The NCAA Division I Outdoor Track and Field Championships are back.
Featuring the best college athletes attending university in the United States, the championships are a chance for these student-athletes to make their marks – and in some cases, make an unexpected case for international selection.
The 2025 NCAA Division I Outdoor Track and Field Championships will take place at Hayward Field at the University of Oregon in Eugene. Hayward Field, the spiritual home of track in the United States, often hosts the USATF Outdoor Championships and Olympic and World Trials for the U.S. team. It hosted the 2022 World Athletics Championships, and is due to host the 2026 World U20 Athletics Championships.
Previously, the Championships have unearthed gems such as last year’s men’s 100m winner, Louie Hinchliffe of Great Britain, who went on to run at the Olympic Games Paris 2024, as well as Olympic and world champion hammer thrower Camryn Rogers of Canada.
Among the names competing this year is Johanna Duplantis – the fourth member of her family to vault for Louisiana State University. The U.S.-born Swede, competing in the women’s pole vault, follows in the footsteps of her dad Greg, eldest brother Andreas, and another brother – Olympic and world champion and world record holder Armand ‘Mondo’ Duplantis.
Discover the full schedule of events and how to watch the action.
Preston HS senior to play volleyball at University of Mount Saint Vincent in the fall – Bronx Times
Photo courtesy of Preston High School
Stephanie Rodriguez, a standout member of Preston High School’s Class of 2025, will continue her athletic and academic journey at the University of Mount Saint Vincent this fall, where she has committed to playing on the women’s volleyball team. Rodriguez, who plans to study business during her […]
Stephanie Rodriguez, a standout member of Preston High School’s Class of 2025, will continue her athletic and academic journey at the University of Mount Saint Vincent this fall, where she has committed to playing on the women’s volleyball team.
Rodriguez, who plans to study business during her four years at the Riverdale-based college, wrapped up an accomplished high school career both on and off the court. As a senior, she served as Vice President of Co-Curricular Affairs on the Student Council and was inducted into the National Honor Society as well as the English, Math, and Spanish Honor Societies.
When Are The Women’s 100m Races At The 2025 NCAA Outdoor Championships?
The women’s 100-meter dash may only take 11 seconds, but it always seems to have us on the edge of our seat. That should be no different when the fastest of this year’s collegiate athletes fight for the women’s 100m national title at the 2025 NCAA Division I Outdoor Track and Field Championships. The event […]
The women’s 100-meter dash may only take 11 seconds, but it always seems to have us on the edge of our seat.
That should be no different when the fastest of this year’s collegiate athletes fight for the women’s 100m national title at the 2025 NCAA Division I Outdoor Track and Field Championships.
The event will take place across two days at Hayward Field on the University of Oregon campus in Eugene, Oregon, which is hosting the season-ending meet from June 11-14.
The women’s 100 semifinals will be June 12 at 8:25 p.m. Eastern, and the final will be run June 14 at 9:52 p.m. EDT.
Catch all the action from the 2025 Division I Outdoor Championships live on ESPN+, and visit FloTrack for breaking news, results, highlights and more.
Portions of the competition on June 11-12 also will be broadcast on ESPN, while some events on June 13-14 will air on ESPN2.
To earn their spots at the NCAA Outdoor Track and Field Championships, the student-athletes battled their way through a pair of regional competitions to determine the field for the national event at Hayward Field.
Every individual event at the NCAA Outdoor Track and Field Championships will feature 24 athletes – 12 from each regional – while each relay welcomes 24 teams – 12 from each regional event.
The 2025 NCAA Division I Track and Field West Regional was held in College Station, Texas, and the East Regional took place in Jacksonville, Florida. Both were held May 28-31.
Below, is the list of women who qualified in the 100-meter event:
Women’s 100m Qualifiers
Shenese Walker (Florida State) – 10.98
Leah Bertrand (Ohio State) – 10.99
Dajaz Defrand (USC) – 11.00
JaMeesia Ford (South Carolina) – 11.00
Joella Lloyd (Florida State) – 11.01
Anthaya Charlton (Florida) – 11.01
Victoria Cameron (Tarleton State) – 11.01
Samirah Moody (USC) – 11.02
Jasmine Montgomery (Texas A&M) – 11.02
Brianna Selby (USC) – 11.03
Jassani Carter (USC) – 11.06
Jade Brown (Arizona) – 11.07
Cynteria James (South Carolina) – 11.07
Alicia Burnett (Missouri) – 11.10
Tima Godbless (LSU) – 11.11
Aniyah Kitt (Clemson) – 11.12
Iyana Gray (TCU) – 11.14
Kelly Ufodiama (E. Carolina) – 11.15
Indya Mayberry (TCU) – 11.15
London Tucker (TCU) – 11.17
Camryn Dickson (Texas A&M) – 11.17
Kaila Jackson (Georgia) – 11.17
Kailei Collins (Howard) – 11.21
Reign Redmond (Georgia) – 11.24
Who Won The 100m National Title At The 2024 NCAA Outdoor Championships?
At last year’s NCAA Division I Outdoor Track and Field Championships, McKenzie Long of Ole Miss won the title with a time of 10.82 seconds. She bested Brianna Lyston of LSU (10.89) and Texas Tech’s Rosemary Chukwuma (10.90).
The men’s champion was Houston’s Louie Hinchliffe (9.95). This year’s men’s semifinals will be June 11 at 8:25 p.m. Eastern, and the final will be June 13 at 8:52 p.m. EDT.
How To Watch The 2025 NCAA Division I Outdoor Track And Field Championships
The 2025 NCAA Division I Men’s and Women’s Outdoor Track and Field Championships will take place June 11-14 at Hayward Field on the University of Oregon campus in Eugene, Oregon.
Live coverage will be provided by ESPN+ starting at 3 p.m. Eastern on June 11; 12:45 p.m. EDT on June 12; 2:45 p.m. on June 13; and 3:30 p.m. on June 14.
On June 11, ESPN will broadcast men’s action at 7 p.m. Eastern. On June 12, the women will be on ESPN at 7 p.m. EDT. On June 13, the second day of men’s competition will air on ESPN2 at 8 p.m. EDT. On June 14, the women will take the ESPN2 spotlight at 9 p.m. EDT.
For the entire event, FloTrack will be your one-stop shop for breaking news, highlights, results and more, so make sure top pop open that extra tab.
NCAA Outdoor Track and Field Championships 2025 – Women’s Schedule
All Times Eastern
Thursday, June 12
Field Events
4:30 p.m. – Hammer Throw Final
7:35 p.m. – Pole Vault Final
8:15 p.m. – Javelin Final
8:40 p.m. – Long Jump Final
9:10 p.m. – Shot Put Final
Track Events
7:05 p.m. – 4×100 Relay Semifinal
7:21 p.m. – 1,500m Semifinal
7:38 p.m. – 3,000m Steeplechase Semifinal
8:08 p.m. – 100m Hurdles Semifinal
8:25 p.m. – 100m Semifinal
8:41 p.m. – 400m Semifinal
8:58 p.m. – 800m Semifinal
9:14 p.m. – 400m Hurdles Semifinal
9:29 p.m. – 200m Semifinal
9:56 p.m. – 10,000m Final
10:36 p.m. – 4×400 Relay Semifinal
Friday, June 13
Combined Events
2:45 p.m. – 100m Hurdles (Heptathlon)
3:45 p.m. – High Jump (Heptathlon)
5:45 p.m. – Shot Put (Heptathlon)
9:43 p.m. – 200m (Heptathlon)
Saturday, June 14
Field Events
3:30 p.m. – Discus Final
8:30 p.m. – High Jump Final
9:10 p.m. – Triple Jump Final
Combined Events
6:30 p.m. – Long Jump (Heptathlon)
7:45 p.m. – Javelin (Heptathlon)
10:43 p.m. – 800m (Heptathlon)
Track Events
8:50 p.m. – National Collegiate Wheelchair 100m Final
9:02 p.m. – 4×100 Relay Final
9:11 p.m. – 1,500m Final
9:24 p.m. – 3,000m Steeplechase Final
9:42 p.m. – 100m Hurdles Final
9:52 p.m. – 100m Final
10:02 p.m. – 400m Final
10:14 p.m. – 800m Final
10:27 p.m. – 400m Hurdles Final
10:37 p.m. – 200m Final
10:55 p.m. – 5,000m Final
11:21 p.m. – 4×400 Relay Final
About Hayward Field
Hayward Field, which was built in 1919, is no stranger to top-tier track and field events, including the Diamond League and the U.S. Olympic Team Trials.
The venue is named after Bill Hayward, who ran the University of Oregon track and field program from 1904 to 1947. Though it originally was intended for Ducks football, many additions and renovations over the century have helped it become a premier destination.
In September 2023, the venue became the first facility outside of Zurich or Brussels to host the two-day season-ending Wanda Diamond League Final, where the year’s 32 overall champions were crowned.
What Schools Won The Team Titles At The 2025 NCAA Division I Men’s And Women’s Outdoor Track And Field Championships?
The Arkansas women took home the outdoor team title in 2024, sweeping the indoor and outdoor championships for the 2023-2024 season.
Florida, led by legendary head coach Mike Holloway, secured the men’s title in 2024, giving the Gators three consecutive outdoor men’s titles. Florida became the first team to three-peat since Texas A&M (2009-2011).
What Schools Have Won The Most Titles At The NCAA Division I Outdoor Track And Field Championships?
The NCAA Division I Men’s Outdoor Track and Field Championships first was held in 1921.
USC owns the most men’s titles with 25, while Arkansas is the only other program with 10 or more (10).
The NCAA Division I Women’s Outdoor Track and Field Championships first was held in 1982.
LSU has won the most women’s titles with 14. The next-closest is Texas with five.
From FloTrack YouTube
Kick Of The Week: HUGE Come From Behind Win In 800m Race
FloTrack Is The Streaming Home For Many Track And Field Meets Each Year
Don’t miss all the track and field season action streaming on FloTrack. Check out the FloTrack schedule for more events.
FloTrack Archived Footage
Video footage from each event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscriptions.
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WORCESTER, Mass. – Holy Cross volleyball head coach Matthew Cribbin has announced that Kiya Yeoman will join the program as an assistant coach. This is the first collegiate coaching stop for Yeoman who spent four seasons (2020-2023) at Texas Woman’s University and one season as a graduate student at American […]
WORCESTER, Mass. – Holy Cross volleyball head coach Matthew Cribbin has announced that Kiya Yeoman will join the program as an assistant coach.
This is the first collegiate coaching stop for Yeoman who spent four seasons (2020-2023) at Texas Woman’s University and one season as a graduate student at American International. At TWU, Yeoman appeared in 60 matches, totaling 112 kills (0.82 K/S) hitting .201 as a middle blocker with 95 total blocks (0.70). During her graduate year at AIC, she helped the Yellow Jackets to their third NE10 Championship over the last four seasons. She played in 18 matches tallying 102 kills, (1.65 K/S) while hitting .364with 47 total blocks (0.76 B/S).
She has also served as a coach for Instinct Volleyball Club in Dallas, Texas as a 16U and 14U coach being responsible for the growth, mentorship and leadership and coaching of 12 female athletes within the middle and high school age bracket.
Yeoman graduated from TWU in May 2023 Magna Cum Laude with Honors with a bachelor of science in criminal justice. She is completing her masters of forensic psychology degree at AIC.
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STEPHEN A. CALLS OUT LEBRON for Giannis and NBA eras comments 
| First Take
