By the end of the year, sports fans without a pay TV subscription would, in theory, need to subscribe to nine separate streaming services to watch every major sporting event in the United States.

That’s right, nine streamers: ESPN, Fox One (Fox’s upcoming streaming sports service), Paramount+, Peacock, Netflix, Prime Video, Apple TV+, the future TNT Sports streamer (currently on HBO Max), and wherever Versant, NBC’s forthcoming spinoff, decides to put its sports properties. Add in a regional sports network subscription, and you’re up to ten.

When sports fans say streaming is becoming just as expensive as the old cable bundle, they’re not exaggerating.

Of course, no one in their right mind is going to subscribe to nine or ten separate streaming services to watch all the sports they want. At a certain point, a traditional or virtual pay-TV bundle, such as Comcast, DirecTV, or YouTube TV, would become significantly more cost-effective.

But, the sheer absurdity of needing 1o separate streaming services to access everything you used to get for one simple monthly price demonstrates just how excessive sports fragmentation has become.

However, we are beginning to see early signs of the long-awaited “re-bundling.” On Monday, Fox and ESPN announced that they will bundle their respective streaming services together, beginning in October, recreating two-thirds of the doomed Venu Sports joint venture that died on the vine after Fubo filed an antitrust lawsuit.

Antitrust concerns lie at the heart of the re-bundling debate. Whether federal regulators will allow media companies to combine and sell offerings directly to consumers remains a major legal question. But honestly, is there any other way to fix this mess?

Even setting aside the price for a moment, the current reality is far from consumer-friendly. Sports fans who would rather watch games through streaming services rather than a pay TV bundle are forced to download any number of apps to view the content they paid for. That alone creates friction.

Say it’s early afternoon on a Sunday during NFL season, and you’d like to keep an eye on both the CBS game and the Fox game. Instead of simply flipping a channel, which takes seconds, fans must close one app and launch another just to switch games, which can take a minute or more. Already, regardless of price, there’s a market for a platform that integrates these streamers for a seamless experience.

Of course, when considering price, the proposition to allow bundling becomes even greater. Already, bundling ESPN and Fox One will save consumers $10 per month off the a la carte price. Those savings will presumably increase as more companies are added to the bundle. A larger offering, including more media companies and content, mitigates churn, allowing companies to offer a more competitive price. It’s partly how the cable bundle survived (and thrived) for decades. Nobody was going to cut off access to all of their television entertainment at once.

The fear from regulators is that a bundle formed directly between media companies without a distributor like Comcast or DirecTV serving as an intermediary would spur anticompetitive practices. One could imagine that a hypothetical bundle featuring all nine or ten sports streaming services could begin charging outrageous prices if such an offering reached a critical mass of users. If this bundle were the only platform to get all of your sports in one place, it could begin to charge whatever it wanted.

Bundling could also dampen bidding wars for sports rights. Why outbid a rival if winning rights still boosts subscriptions to a shared bundle you both benefit from? These are serious, legitimate antitrust concerns.

But that’s all under the assumption that such a bundle would, in fact, reach a critical mass of subscribers. That logic, the same logic that persisted throughout legal decisions during the Venu Sports debacle, is flawed, especially now that each major media company boasts its own individual streaming service. Consumers now have a choice. They can mix and match à la carte offerings based on the content they want to watch, or they can choose a bundle.

When Venu Sports was announced, ESPN’s standalone streaming service was still shrouded in mystery, with no exact timetable or details about the product having been announced. Fox had yet to announce a standalone streaming service at all. At the time of Venu, there was a legitimate argument that, if Venu was the only way to buy ESPN or Fox direct-to-consumer, it could lead to anticompetitive practices. That type of offering would’ve certainly hurt cable and satellite distributors, which, at the time, were unable to offer sports-specific “skinny bundles.” Now, as ESPN and Fox prepare to launch separate standalone streamers next week, and distributors are able to sell genre-specific packages, both points are moot.

ESPN or Fox would rather have someone subscribe to its standalone streaming service than a bundle. That subscriber is going to pay a higher monthly fee than an individual subscribed to a bundle, and they’ll also be interfacing with the network’s content in a way that allows for more personalization, hence higher ad rates and longer time spent on platform. That’s partly why, even if someone pays for the ESPN and Fox One bundle, they’ll still have to launch each individual app to access the content, rather than having one integrated into the other.

In other words, ESPN and Fox will still be competitors despite offering a bundle that includes both of their streaming services. The same can be said for hypothetical future bundles that include more sports broadcasters.

Since Venu earlier this year, ESPN and Fox have taken measures to avoid the same regulatory scrutiny that killed the joint venture before it ever began. With skinny bundles now on the market, and both ESPN and Fox’s linear channels available à la carte, it’s difficult to argue that bundling isn’t a consumer-friendly proposition.

Imagine an NFL bundle where ESPN, Fox, Paramount+, Peacock, and Prime Video all come together to offer their streaming services for a single monthly price from September through February. Or an NBA bundle between ESPN, Peacock, and Prime Video during basketball season. Or a year-round bundle that included all of the sports streaming services one could need.

Every consumer has different preferences. One might want the NFL bundle. Another might want everything. No single offering will reach the type of critical mass that regulators feared with Venu. There will be options, perhaps too many options. Media companies will still compete for sports rights, allowing them to remain a viable partner within these bundles.

It’s easy to envision a tech-forward platform where users can select exactly which services they want, access them seamlessly, all in one place, and pay the lowest possible price. That might be many years away, but it can and should happen.

But first, companies have to be confident that they can bundle their offerings together without facing regulatory hurdles. Those legal challenges look far less likely now than they did one year ago, when there were legitimate reasons to fear Venu’s potential monopoly power.

With ESPN and Fox’s direct-to-consumer services finally coming to market in the matter of days, it’s only a matter of time before numerous bundles do too.

Ky portal mirëmbahet nga kompania “Telegrafi”. Materialet dhe informacionet në këtë portal nuk mund të kopjohen, të shtypen, ose të përdoren në çfarëdo forme tjetër për qëllime përfitimi, pa miratimin e drejtuesve të “Telegrafit”. Për ta shfrytëzuar materialin e këtij portali obligoheni t’i pranoni Kushtet e përdorimit.

Të gjitha të drejtat janë të rezervuara © 2006-2022 Portali Telegrafi

Pakistan’s gaming and app development ecosystem has been growing rapidly, with locally-produced apps recording a compound annual growth rate of 32% in global downloads between 2018 and 2023.

A technical assistance programme, using Esports as a vehicle to engage youth, create employment, and drive digital skills, has been completed by the Commonwealth Secretariat’s Social Policy Development, Youth and Gender team. With over 170 million young people in Pakistan, there is ample opportunity not only to tap into the local market but to further expand international reach.

The Government has outlined a three-pronged approach to creating new opportunities for specialised training, funding initiatives, and targeted support for local entrepreneurship initiatives.

Invited by the Prime Minister’s Youth Programme (PMYP), the Secretariat is collaborating with the British Esports Federation to bolster Pakistan’s digital knowledge and skill. This will involve drafting an Esports Policy, which is currently being consulted on, and creating a framework for the Pakistan Esports Federation, which will promote esports across the country.

The draft policy and the framework are expected to be adopted in the next few months, ahead of the launch of a national Esports federation.

The Commonwealth’s visit to Pakistan also involved forming partnerships with relevant ministries and stakeholders, including the Ministry of Information Technology and Telecommunication, the departments of IT, Education, and Sport, the British Council, and the private sector.

Head of Social Policy Development, Youth and Gender, Layne Robinson, said:

“Today, Pakistan stands at the threshold of a new digital era—where Esports is no longer just a game, but a gateway to skills, jobs, innovation, and global relevance. Through this landmark collaboration with the Commonwealth, the Prime Ministers Youth Programme, British Esport Federation and local stakeholders have laid the foundation for Esports Pakistan—a national platform that harnesses the power of youth, technology, and talent. What begins as play will shape our future.”

Formal meetings also took place which brought together national stakeholders and international partners, including the Commonwealth Secretariat and the British Esports Federation, to reinforce shared goals in youth development, esports innovation, and digital inclusion.

The meeting was chaired by the Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja, and co-chaired by Rana Mashhood Ahmad Khan, Chairman of the PMYP. Also in attendance were senior government officials including the Secretary of Information Technology and Telecommunication, Secretary of the IPC, Secretary Education and Acting Chairman of the Higher Education Commission (HEC), as well as Member of the National Assembly of Pakistan and PMYP representative Syeda Amnah Batool.

Ever since I was young, I’ve spent a lot of time running, hiking, and walking. Other than a few long-distance races in high school, all of this has been pleasure and stems from a desire to stay healthy and fit for life. I’ve even recently returned from a walking holiday in the Peak District, UK, where several hikes meant I gained access to some truly breathtaking views. Is there anything better?

I’m not getting any younger though, and as the years have gone by, I’ve noticed an increase in injuries and it’s getting harder to crush the distances I’m used to doing. Much of this is the result of a lack of effort in the gym, with time that I could have spent strengthening my muscles being spent on other activities instead.

• Tom’s Guide offers a comprehensive look at the World in 2025
• The special reports covers everything from AI and iPhones to wearables ands robots
• It’s a believable look at where most of major innovation is heading – with a few surprises

The problem with most stories about the future is that they look so far into the distance that it’s hard to connect them with our current circumstances. Tom’s Guide’s deep dive on what might be termed “the near future”, 2035, suffers no such disconnect.

Even I can see the threads that lead us from, for instance, humanoid dreams to more practical home helper robots. Or from Micro-LED TV aspirations to more reliable OLED and beyond. Or from the current AI revolution to proactive and emotionally aware chatbots in 2035.

The Sports Analytics Market is witnessing strong growth fueled by rising adoption of AI-powered analytics, increased demand for real-time performance tracking, and the need for strategic player and team management. However, high implementation costs and data integration challenges may hinder adoption, especially in emerging markets.

LEWES, Del., Aug. 11, 2025 /PRNewswire/ — The Global Sports Analytics Market Size is projected to grow at a CAGR of 30.70% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 1.15 Billion in 2024 and is expected to reach USD 8.23 Billion by the end of the forecast period.

The Sports Analytics Market leverages big data, AI, and IoT to enhance player performance, fan engagement, and operational efficiency. Increasing investment from leagues and sports organizations is boosting adoption, making analytics a crucial tool in competitive sports strategies worldwide.

Key Highlights of the Report:

• Market Size & Forecast: In-depth analysis of current value and future projections

• Segment Analysis: Breaks down the market by Deployment, Type, Solution, Technology, and End-User for focused strategy development.

• Regional Insights: Comprehensive coverage of North America, Europe, Asia-Pacific, and more

• Competitive Landscape: Profiles key players, their strategic initiatives, and innovation-driven growth approaches.

• Growth Drivers & Challenges: Analyzes the forces accelerating growth and the restraints hindering large-scale adoption.

• Challenges and Risk Assessment: Evaluates ethical debates, off-target effects, and regulatory complexities.

For more information or to purchase the report, please contact us at: https://www.verifiedmarketresearch.com/download-sample/?rid=1887

Browse in-depth TOC on “Global Sports Analytics Market Size”

202 – Pages
126 – Tables
37 – Figures

Global Sports Analytics Market Overview

Market Driver

1. Rising Adoption of Data-Driven Decision-Making in Sports
The sports analytics market is expanding rapidly as teams, leagues, and sports organizations increasingly rely on advanced data insights to guide strategies.

• Sports analytics tools are being used to monitor player performance, track fatigue levels, and prevent injuries.

• AI, machine learning, and predictive modeling are helping coaches and analysts identify strengths and weaknesses in real time.

• Wearable technology and IoT sensors are enabling constant data collection during training and matches.

• Insights from analytics are being applied across football, basketball, cricket, tennis, and even esports to enhance competitiveness.

• This data-centric approach allows organizations to make more informed decisions, leading to better team performance and higher returns on player investments.

2. Growing Demand for Enhanced Fan Engagement and Monetization
Fan engagement is becoming a major revenue driver in the sports ecosystem, and analytics plays a critical role in delivering personalized, immersive experiences.

• Real-time match statistics, heat maps, and player insights are being shared with fans to increase interactivity.

• Sports organizations are using analytics to tailor marketing campaigns and ticket promotions to specific audience segments.

• Data from social media platforms is being analyzed to understand fan sentiment and predict engagement trends.

• OTT streaming platforms and digital fan portals are integrating analytics to deliver customized viewing experiences.

• The result is increased ticket sales, merchandise purchases, broadcast subscriptions, and higher sponsorship value.

3. Expanding Application of Predictive Analytics in Betting and Sponsorship
The rise of predictive analytics is creating new commercial opportunities in sports betting, sponsorship evaluation, and marketing ROI tracking.

• Sports betting operators are using analytics to refine odds, manage risks, and improve customer retention.

• Historical and live data are being combined to forecast match outcomes with greater accuracy.

• Sponsors are leveraging performance analytics to assess brand exposure and engagement during events.

• AI-powered simulations are helping brands decide on the most profitable sponsorship deals.

• This use of predictive insights is enabling all stakeholders to maximize profitability while reducing business risks.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence/?rid=1887

Market Restraint

1. High Implementation and Integration Costs
The adoption of sports analytics can be challenging due to significant upfront and maintenance expenses.

• Advanced analytics platforms often require heavy investment in hardware, software, and cloud infrastructure.

• IoT sensors, wearable devices, and tracking systems add to operational costs.

• Smaller sports clubs and emerging leagues may find it difficult to justify these expenditures.

• Integration of multiple data sources requires skilled IT teams and time-consuming system upgrades.

• These high costs slow market penetration, particularly in regions with limited sports funding.

2. Data Privacy, Security, and Ethical Concerns
Managing and protecting sensitive sports data is a growing concern for organizations.

• Athlete health metrics, performance statistics, and biometric data require strict security measures.

• Breaches or misuse of sensitive information can harm brand reputation and result in legal consequences.

• Compliance with global data protection regulations such as GDPR adds complexity to analytics operations.

• Ethical questions arise over how much player data should be shared with the public or betting agencies.

• These concerns make some stakeholders hesitant to fully adopt advanced analytics solutions.

3. Lack of Skilled Professionals and Analytical Expertise
The shortage of trained analytics professionals is limiting the market’s potential growth.

• Many sports organizations lack in-house expertise to interpret complex data outputs effectively.

• Without skilled sports data scientists, performance analysts, or machine learning experts, analytics platforms remain underutilized.

• Emerging markets face a larger skills gap due to limited access to specialized analytics education.

• The absence of analytical talent delays the ability to convert raw data into actionable strategies.

• This talent shortage poses a challenge to maximizing ROI from analytics investments.

Geographical Dominance: North America dominates the Sports Analytics Market, driven by high adoption of AI-powered performance tracking, strong investment from leagues like the NFL, NBA, and MLB, and advanced sports technology infrastructure in the U.S. and Canada. The region benefits from a mature sports ecosystem, early integration of IoT and wearable analytics, and growing demand for fan engagement platforms. With tech giants collaborating with sports organizations, North America continues to lead in innovation, market share, and revenue generation in the global sports analytics industry.

Key Players

The “Global Sports Analytics Market” study report will provide a valuable insight with an emphasis on the global market.  The major players in the market are IBM Sports, SAS Institute, Stats Perform, Catapult Sports, Opta Sports, Sportradar, Zebra Technologies, Tableau Software (now part of Salesforce), Second Spectrum, Hudl, Kinexon.

Sports Analytics Market Segment Analysis

Based on the research, Verified Market Research has segmented the global market into Deployment, Type, Solution, Technology, End-User and Geography.

• Sports Analytics Market, by Deployment

• Sports Analytics Market, by Type

• Sports Analytics Market, by Solution

• Sports Analytics Market, by Technology

  • Artificial Intelligence

  • Big Data

• Sports Analytics Market, by End-Users

• Sports Analytics Market, by Geography

  • North America

  • Europe

    • Germany

    • France

    • U.K

    • Rest of Europe

  • Asia Pacific

    • China

    • Japan

    • India

    • Rest of Asia Pacific

  • ROW

    • Middle East & Africa

    • Latin America

Why This Report Matters:

This report equips market professionals, investors, and decision-makers with actionable insights into the rapidly evolving sports analytics industry. It enables stakeholders to identify profitable opportunities, understand technological advancements, and plan data-driven growth strategies.

Who You Should Read This Report:

• Market research professionals

• Sports organizations & leagues

• Technology & AI solution providers

• Investors & venture capitalists

• Consultants & strategic planners

Browse Related Reports:

Global Predictive Analytics Tools Market Size By Component (Software Solutions, Services), By Deployment Mode (On-Premise, Cloud-Based), By End-User Industry (BFSI, Retail and E-commerce), By Geography, And Forecast

Global POS Hardware Market Size By Product Type (Fixed POS Terminals, Mobile POS (mPOS) Devices), Self-Service Kiosks, Cash Registers, Barcode Scanners), By Deployment Mode (On-Premise, Cloud-Based), By End-User Industry (Retail, Hospitality, Healthcare, Entertainment & Sports Venues, Transportation & Logistics), By Geography, And Forecast

Global Kinetic Energy Recovery System (KERS) Market Size By System Type (Mechanical KERS, Electrical KERS, Hydraulic KERS), By Vehicle Type (Passenger Cars, Commercial Vehicles, Two-Wheelers), By End-User (Original Equipment Manufacturers (OEMs), Aftermarket, Motorsports), By Geography, And Forecast

Global Cricket Analysis Software Market Size By Offering (Software, Services), By Deployment Mode (On premises, Cloud), By End-user (Sports Association, Coaching Institution), By Geography, And Forecast

Top 9 Sporting Goods Manufacturers leading way in performance and innovation

Visualize Sports Analytics Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

Follow Us On: LinkedIn | Twitter | Threads | Instagram | Facebook

Contact Us

Mr. Edwyne Fernandes
Verified Market Research®
US: +1 (650)-781-4080
US Toll Free: +1 (800)-782-1768
Email: sales@verifiedmarketresearch.com
Web: https://www.verifiedmarketresearch.com/

Logo: https://mma.prnewswire.com/media/2015407/VMR_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/sports-analytics-market-is-expected-to-generate-a-revenue-of-usd-8-23-billion-by-2031–globally-at-30-70-cagr-verified-market-research-302526375.html

SOURCE Verified Market Research