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Standout WNBA tech partnerships in the early season

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Standout WNBA tech partnerships in the early season

The WNBA started its regular season last week, and with it came the tipping off of a few tech partnerships for teams that stood out as innovative — not just among their league peers but throughout the industry.

Let’s cover a lot of ground in quick fashion by diving into three that touched many aspects of sports business: the Storm and data firm Kraft Analytics Group; the Liberty and muscular-imaging startup Springbok Analytics; and the Mercury and Fortress.

The partnership: The Storm became the first WNBA client to begin using KAGR’s data warehouse and analytics solution.

The reason it stands out: This is a move to set a tech foundation that will ultimately connect data sets for more personalized fan messaging and offerings.

Rohre Titcomb, the Storm’s COO, told me that one of her primary tasks since joining the franchise roughly two years ago was taking the handoff on building a more connected digital infrastructure for the organization to continue capitalizing.

The Storm, according to Titcomb, experienced significant growth last year on top of the rising popularity of the WNBA and other women’s sports in North America. KAGR stood out among the handful of companies the Storm vetted as a partner due to the consulting expertise KAGR could provide on top of the connective digital tissue that webbed the Storm’s info stores.

“They already have the relationships and know-how, from a platform standpoint, based on the strategic consulting services to build out something that really can serve ticketing partnerships, merch, our youth basketball program,” Titcomb said. “For us, we really wanted to have an approach that was going to allow us to really have all of our systems talking together and have a unified look at our fans.”

Added KAGR CEO Jessica Gelman: “I’m just really proud to be partnering with this brand, with this leadership team, that has been setting the benchmark in women’s sports for a long time.”

The partnership: The Liberty and Springbok Analytics, one of SBJ’s 10 Most Innovative Sports Tech Companies in 2023. The team is the first WNBA client for the AI-powered body-scan startup.

The reason it stands out: Liberty players will receive support from a firm with a constantly growing expertise in analyzing professional women athletes. Springbok Analytics, which takes 2D MRI scans and turns them into 3D digital twins for interactive muscular breakdowns, has steadily built a women’s athlete database to better cater to the varying body types across the total spectrum. With more data comes the capability to personalize training, injury management and recovery.

The move comes on the heels of Springbok’s season-long deployment with Unrivaled, which helped in the day-to-day care of athletes but also maintained a health monitoring regimen that kept the stars of the 3-on-3 league healthy for the WNBA season as well.

“Most of what we’ve learned about how muscles work and how they relate to performance is based on studies of men,” said Dr. Silvia Blemker, chief science officer and co-founder of Springbok Analytics, to me earlier this year. “… At the outset, we need to be able to advance the field to account for the differences in how the bodies are essentially deigned or shaped between males or females.”

The partnership: The Mercury tap fan experience company Fortress for the creation of PHX ID experience inside its ecosystem.

The reason it stands out: PHX ID is going to exist in the combined app for the Mercury, Suns and PHX Arena, which will lean on a QR code that can serve multiple purposes (scanning tickets, paying at concessions/merch stands, and house rewards). PHX ID features integrations with Ticketmaster and PayPal for Fortress, which has worked in the arena since 2023, starting with self-scanning ticketing kiosks.

Fan ID programs and loyalty platforms have all worked toward creating reward mechanisms for fans, no matter if they’re cheering from in-venue or at home. This is a unique engagement deployment that will work toward better snapshots of fans that are connected to the Mercury.

“We have a lot of new season ticket members this season, so it’s a great opportunity to show them how we continue to innovate and elevate the fan experience through new initiatives like PHX ID,” said Aaron Jerz, CFO for the Mercury and Suns. “We introduced PHX ID to fans in advance through exclusive member events leading up to the start of the season. We saw huge success with PHX ID at the Mercury home opener, and fans had the opportunity to see how seamless it made their gameday experience.”

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No. 2 seed ASU volleyball advances to Sweet 16 in NCAA Tournament

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Updated Dec. 5, 2025, 11:15 p.m. MT



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Babcock sets record as Pitt women’s volleyball team rolls in 1st round of NCAA Tournament

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Olivia Babcock didn’t realize her performance during the first round of the NCAA women’s volleyball tournament gave her the Pitt record for most kills in a season. Babcock knew she met the previous record holder, Wendy Hatlestad, during alumni weekend.

Babcock recorded 13 kills during the Panthers’ 25-10, 25-17, 25-13 win Friday night at Petersen Events Center in front of a crowd of 4,240. Babcock now has 558 kills, going past the single-season record of 555 Hatlestad set in 2003.

“I was talking to her two weeks ago,” Babcock said. “That’s crazy I just met her. But I think it says a lot about how much my team trusts me to take those big rips, and it gives me the opportunity to score and get as many kills as I do.”

Everyone had a good night hitting for the top-seeded Panthers, who advanced to the second round of the NCAA Tournament for the 10th straight season.

The Panthers committed only four attack errors against UMBC (13-12) and finished with a hitting percentage of .551.

“It’s really good to start out and to remind ourselves to maintain high standards,” Babcock said. “Obviously, all of these teams have made it into the tournament because they’re an amazing team, and everyone’s going to bring their best volleyball. I think we just need to make sure that we’re playing our best, too, because, especially in these matches, we don’t wanna slip up and give away a set or a match.”

Pitt (27-4) hasn’t dropped a set in the first round since it beat VCU, 3-1, in 2017 at Penn State.

The Retrievers qualified for the tournament after winning the America East Conference for the fifth time in the past six seasons. Pitt setter Brooke Mosher, who finished with 34 assists, said the Panthers got themselves in system thanks to their good passing.

Blaire Bayless was second for the Panthers with nine kills, and Abby Emch contributed eight.

“That made it really easy for me to spread the ball around and get the middles involved,” Mosher said. “Then, I trusted my teammates to be able to put the ball away.”

Pitt lost the first point of the match after UMBC delivered on a kill by Jalynn Brown. The Panthers responded by scoring the next three points, capping the surge with an ace by Izzy Masten.

UMBC struggled to find holes in Pitt’s defense. The Retrievers hit .129 and were led by seven kills from Hannah Dobbs.

UMBC coach Kasey Crider was happy with how they played.

“We don’t have an Olivia Babcock slayer, so, bummer,” Crider said. “I’ve been to this tournament a few times as a head coach and assistant coach, and I’ve never walked away from the tournament thinking we were the best at the end until today. It still hurts, but there were no regrets.”

Pitt will take on Michigan in the second round Saturday. The Wolverines advanced by beating Xavier. The Panthers are 3-6 all-time against the Wolverines.

Pitt’s only meeting with Michigan in the NCAA Tournament came in 2018, when the Wolverines upset Pitt in five sets at Petersen Events Center.

Mosher, who previously played in the NCAA Tournament with Illinois, said she doesn’t feel any extra pressure playing as the No. 1 seed.

“I think just being in the tournament has its own weight in itself,” Mosher said. “Every game your season is on the line, which is the same no matter who you are.”

Josh Rizzo is a freelance writer.





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Kansas State volleyball vs Nebraska in NCAA Tournament channel, time

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Dec. 6, 2025, 6:03 a.m. CT



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Women’s track and field begins indoor season at M City Classic

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MINNEAPOLIS, Minn. – The St. Olaf College women’s track and field team turned in 13 performances that ranked on its all-time performers’ list at the season-opening M City Classic on Friday at the University of Minnesota Fieldhouse.

First years accounted for 11 of the 13 performances that ranked on St. Olaf’s all-time list at the unscored meet, which included teams from the NCAA Division I, NCAA Division II, NCAA Division III, National Association of Intercollegiate Athletics (NAIA), and club levels. In addition to the top-10 list performances, senior Ella Landis posted St. Olaf’s lone first-place finish at the meet by winning the one-mile run in 5:17.28.

In her first collegiate meet, first year Evangeline Sappington broke onto the program’s all-time performers’ list in both the 60-meter dash and 200-meter dash. Sappington was the top Division III finisher and was 10th overall in the 200-meter dash (26.84), while also taking second among Division III competitors and 16th overall in the 60-meter dash. Sappington’s time in the 60-meter dash ranks second on the Oles’ all-time list – just four one-hundredths of a second off the record – and her time in the 200-meter dash is fifth.

Sophomore Izzi Jaeckle clocked in with St. Olaf’s No. 4 time in the 60-meter dash by placing 17th (8.10), while first year Ellie Semple also broke onto the list in 10th with a time of 8.28 seconds to finish 27th. Sophomore Logan Paulsen moved up to seventh on the Oles’ list with a sixth-place performance in the shot put (12.48m, 40′ 11 ½”), while first year Abigal Frei cleared 3.26 meters (10′ 8 ¼”) for a No. 5 all-time result and an eighth-place finish.

First years Svea Frantzich and Claire Stein recorded St. Olaf’s No. 8 and No. 10 scores in the pentathlon by finishing seventh (3,005) and eighth (2,993), respectively. Frantzich tied for third in the long jump (5.44m, 17′ 10 ¼”) and was sixth in the 60-meter hurdles (9.47), which both ranked on St. Olaf’s all-time list. Stein also tied for third in the long jump (5.44m, 10′ 10 ¼”) to highlight her day. First year Annika Walsh was the runner-up in the high jump (1.62m, 5′ 3 ¾”) – fifth all-time – and was seventh in the 60-meter hurdles (9.48) – ninth all-time – as part of a ninth-place finish in the pentathlon (2,881).

St. Olaf will be back in action in 2026 at the Ole Opener at 10 a.m. on Saturday, Jan. 17 at Tostrud Center.

 



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Second-Screen Golf Experiences : Player Profiles

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At the 2025 JM Eagle LA Championship, IRCODE debuted Player Profiles, a new LIVE+ capability to bring fans closer to athletes without prompts, QR codes, or static triggers.

In addition to offering an on-site fan experience, IRCODE, as a Technology Partner, introduced an interactive viewer experience for fans at home. When players appeared on-screen, viewers used the IRCODE app to scan their screen and instantly accessed a full, interactive profile for shopping their favorite players’ gear, diving deeper into their stories and learning more about the causes that are meaningful to them.

Player Profiles leverages IRCODE’s patented EXACT Match technology and proprietary computer vision, and applies real-time visual recognition to usher in the next generation of second-screen entertainment.



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Catch Saturday’s Basketball and Indoor Track and Field Action

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BEREA, Ohio – Fans can follow or watch Saturday’s Baldwin Wallace University basketball and indoor track and field action via live results, statistics or video.

The men’s and women’s indoor track and field teams open the 2025-26 season when it travels to Cleveland to compete in the Spartan Alumni Holiday Classic hosted by Case Western Reserve University inside the Veale Convocation, Recreation and Athletic Center at 11:00 a.m.

Live Results: 

https://bwyellowjackets.cc/3MlDQcr

FloCollege On Demand Live Video:

https://bwyellowjackets.cc/3KFq6st

The men’s basketball team travels to New Concord for the first game of a men’s and women’s Ohio Athletic Conference and Hoops for Hunger Food Drive doubleheader against Muskingum University on Performance Court inside the Anne C. Steele Center at 1:00 p.m.  Fans can receive free admission to the game with a donation of canned food, a non-perishable item, or a monetary contribution.

Tickets:

https://bwyellowjackets.cc/3WGuwll

Live Statistics:

https://bwyellowjackets.cc/493Gehq

FloCollege On Demand Live Video:

https://flosports.link/47hSw2V

The No. 21 nationally ranked women’s basketball team travels to New Concord for the second game of a women’s and men’s Ohio Athletic Conference and Hoops for Hunger Food Drive doubleheader against Muskingum University on Performance Court inside the Anne C. Steele Center at 4:00 p.m.  Fans can receive free admission to the game with a donation of canned food, a non-perishable item, or a monetary contribution.

Tickets:

https://bwyellowjackets.cc/3WGuwll

Live Statistics:

https://bwyellowjackets.cc/49Ist7Q

FloCollege On Demand Live Video:

https://flosports.link/4qu1Fyr

 



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