Rec Sports
EXCLUSIVE: Sierra Canyon Basketball Adopts AI-Powered Instant Highlight System From KlutchShots
Key Takeaways
- Sierra Canyon Basketball, which started the 2024-25 season ranked No. 1 nationally, has partnered with KlutchShots AI to deliver instant highlights captured from iPhones
- The program becomes the first in the country to adopt the end-to-end AI highlight system, eliminating the need for camera crews, editors, or post-game delays
- Athletes can access multi-angle, pro-quality highlights through a double-tap function on iPhone or Apple Watch, with automatic syncing across devices
- The technology includes AI reframing for social-ready vertical video, manual reframing tools, and athlete profile storage for all games and highlights
- Individual plans start at $4.99 per month, with a $9.99 family plan launching soon

From iPhone to Instant Highlight Reel
KlutchShots AI has partnered with Sierra Canyon Basketball to bring high school athletes a technology previously unavailable at this level: instant, multi-angle highlights captured and delivered without professional video crews or editing software.
The system works through iPhones positioned around the gym. Athletes or parents can trigger highlight captures with a double tap on an iPhone or Apple Watch. The platform automatically syncs video from multiple angles and processes the footage through AI to create polished highlights ready for distribution.
Coach Andre Chevalier noted the program has been using KlutchShots for several months. “KlutchShots has provided high-level highlights for us for a couple months now, and we believe it’s the future of sharing highlights to social media in a seamless fashion,” he said.
Technical Features Built for Social Distribution
The KlutchShots AI platform includes several features designed for immediate use across social media:
- Hands-free capture eliminates the need for someone to manually record every play. The system can run continuously throughout games.
- Multi-angle syncing pulls video from any iPhone recording in the venue and coordinates the footage automatically.
- AI reframing converts horizontal game footage into vertical formats optimized for TikTok and Instagram Reels without manual editing.
- Manual reframing gives users control over zoom levels and framing for specific sports requirements or creative preferences.
- Athlete profiles store every game, highlight, and camera angle in one place, creating a growing portfolio of content.
Jeff Snyder, CEO of KlutchShots AI, emphasized the accessibility angle. “Sierra Canyon sets the standard for excellence in youth sports and media. KlutchShots AI delivers the quality their program demands with our advanced sports video technology and we’ve made it accessible to every athlete, instantly and affordably.”
Pricing Positions Product Below Traditional Highlight Services
The individual plan costs $4.99 per month. A family plan priced at $9.99 per month is scheduled to launch in the near future.
These price points fall well below the cost of hiring videographers or subscribing to full-service highlight production companies. The technology also removes the typical wait time between game completion and highlight availability, a factor that matters for athletes trying to build recruiting profiles or social media presence during active seasons.
The company positions the technology as delivering quality comparable to established platforms like Overtime, Ballislife, and Slam, but at a fraction of the cost and with immediate turnaround.
Why Sierra Canyon Makes Strategic Sense as First Partner
Sierra Canyon brings significant visibility to any partnership. The program started the 2024-25 season as the No. 1 ranked team in the country and carries a national media profile that extends beyond typical high school basketball coverage.
The program has built a reputation for elite athletes, multiple championships, and consistent media attention. Coach Chevalier connected the partnership to the program’s broader approach: “Our mission [at Sierra Canyon] is to always find ways to push basketball forward, and KlutchShots AI is aligned with that mission.”
For KlutchShots AI, launching with Sierra Canyon provides immediate credibility, it establishes a proof point for programs with fewer resources or less technical sophistication.
Impact on Recruiting and Social Media Content
High school athletes increasingly rely on highlight reels for college recruitment and personal brand building. The traditional model involves hiring videographers, waiting for edited footage, and managing file sharing across platforms.
KlutchShots AI compresses that timeline to minutes. An athlete who makes a notable play in the first half can have that highlight on their social media or in a recruiter’s inbox before the game ends.
This speed matters in a recruiting environment where coaches monitor social media and evaluate prospects continuously. It also benefits athletes at programs that receive less media coverage than Sierra Canyon, potentially leveling access to quality highlight footage across different competition levels.
Looking Ahead
Sierra Canyon’s adoption of KlutchShots AI marks the first major program partnership for the technology. The real test comes in broader distribution.
The system addresses a clear pain point in youth sports: the gap between the highlights athletes want and what they can practically afford or access. Whether that translates to market traction beyond elite programs remains to be seen.
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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
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Rec Sports
A Cade Christmas: Cunningham gives back to Detroit youth
After winning back-to-back games on Friday and Saturday, Pistons guard Cade Cunningham spent his Sunday giving back to his community.
“This is special,” said Cunningham. “This is the cool part about doing what I get to do.”
Cunningham hosted “A Cade Christmas” in Detroit, providing holiday support, including a fully catered meal, brand new bicycles for every child, free gift-wrapping stations, along with grocery and gas cards for parents.
“You know, being in their shoes at one point, I always appreciated when people came back to talk to me or just getting to see people that I looked up to or admired,” said Cunningham.
“They don’t get to experience this,” attendee Kalaundra Hall said. “How often do they get to meet an NBA athlete? How often do they get to come out into the community? Some kids might not even be experiencing a Christmas, but they got to come here and get some things.”
Cade says that giving back to his community is something that has always been a priority.
“As a kid, I thought like once I make it one day, that is something I would love to do, so to be in those shoes now and to be real is still surreal,” said Cunningham. “Through the ups and downs, I’ve always had so much support being in Detroit. So being able to give back and support neighborhoods and communities around here means a lot.”
The kids seemed excited to interact with Cade and many showed their support by wearing his jersey.
“I think seeing them wear my jersey is some of the coolest things I could see,” said Cunningham.
The event was hosted in partnership with Give Merit, a Detroit-based youth organization that provides educational access and mentorship to underserved students.
“I think it’s super important for our students in the community to see someone who looks like them,” said Hall. “To see someone who can identify with them giving back. They need to see that. This month, we’re talking about generosity so to have these kids understand what that is, is amazing.”
“I’ve been able to make money playing the game that I love and so to be able to put some of that back into helping some of the communities that support me, it’s special,” Cunningham said. “So, I’m going to keep on doing that as long as I can play.”
Cade and the Pistons return to the court on Friday when Detroit hosts Atlanta at 7:00 pm.
Rec Sports
Why the Texas Sport for Healing Fund Should Return – The Daily Texan
Texas Sport for Healing Fund was a charitable endeavour set up this year. Raising money for flood devastation, the scheme could be a permanent fixture of the state’s charity calendar.
The state of Texas has had a tough year, with floods causing chaos and ruining lives over the summer. Yet it was also a time when the state came together, and sport was at the forefront of this. The Texas Sport for Healing Fund embodied this ethos, raising money to help those impacted. But should this be a regular occurrence, and can sport be utilised for even more good in the area?
The Texas Sport for Healing Fund
This July, after the devastating floods that engulfed central Texas, an initiative known as the ‘Texas Sport for Healing Fund’ was put in place. This saw around 40 national and local sports teams come together to raise money for relief efforts. This was done through a charity auction, packed with interesting and unique items of sports memorabilia.
The items on offer were donated by a range of teams and individuals, with 80 players and squads represented. In total, 150 items were up for grabs. Running until the 8th of August, all proceeds from the auction went to support immediate relief efforts and the long-term recovery of the sport.
The Popularity of Sport in Texas
The popularity of this auction was unprecedented. Sport has always been huge in the US, with a range of activities from football to baseball and basketball being popular. In recent years, this growth has reached even further, and has been due to numerous factors. These have included the dawn of the streaming era, which has made it easier to watch games and engage with teams and players. In addition, the growth of sports betting online has been legalized in many states, adding an extra layer of excitement to game day for many players.
Missouri has been the latest state to change its laws regarding online betting, and it already has licenses lined up for some of the best global brands. Amongst them is Bet365, which is using a new user promo at Bet365 Missouri to attract new customers. This is a great introduction to the holiday season schedule, letting people place bets on the NBA and prepare for the Super Bowl.
Items That Were Sold
The range of prizes on offer ran the whole gamut. At the top end, sat some very high ticket prices. A VIP Formula One United States Grand Prix package was available with a starting bid of $50,000.
There were also much smaller game packages available for a wide range of sports, and some of the most popular were autographed pieces of memorabilia. A Dirk Nowitzki jersey, signed by the former German player who now works for the Dallas Mavericks, managed to fetch $2,200. A Mikko Rantanen Autographed Dallas Stars Jersey managed to bring in $5,150.
Even in the lower price range, there were items for everyone. Soccer fans could have picked up a signed Houston Dynamo match ball for $350, with autographed photos going for between $100 and $150.
Why Sport for Healing Should Continue
In the end, Texas Sport for Healing raised over $6.3 million in profit. Yet this unique event was only set up to help the floods, in an isolated occurrence. But why couldn’t it do this yearly?
Texas, with its love of sports, has many sports-based charities that would benefit highly from this type of endeavour. Take Atlas Adaptive Sports. This non-profit organisation, based in Round Rock, is dedicated to providing opportunities for those with disabilities. It does this through adaptive sports and recreational activities. Funding of this nature would help them provide STEM activities, along with fun and interactive learning programmes.
Another Texas charity is Every Kid Sports. They pay youth sports registration fees for low-income qualifying families, allowing access to sport for those who would not normally be able to afford it. They believe kids are missing out simply because of the cost. They work in Texas and across the US and have so far provided $21 million to families, with access for over 182,000 children.
One of the biggest has to be the Sports Authority Foundation. This is a Houston-based organisation that holds numerous events, with its crowning glory being the Olympic and Paralympic days. This gets actual athletes who have competed to teach and train over 250 children. Sports taught include basketball, tennis, track and field, taekwondo, and more.
By holding these charity auctions, more could be ploughed into youth and adult sports alike. In fact, it does not have to stop at sport. This money could be used for a range of charitable causes. The real golden nugget from his is that it costs very little: Sports organisations lose nothing in donating match-worn and signed shirts or memorabilia, and turning them into money, which can build the future of Texas sports.
Promoted content by Bet365 Missouri.
Rec Sports
Boys’ Varsity Basketball Honors Coach Darrell Sumpter, Defeats Sachem North

The William Floyd Colonials varsity basketball team stands during the pre-game tribute to Coach Darrell Sumpter. Click to view additional photos.
The William Floyd High School boys’ varsity basketball team, led by head coach Will Slinkosky, recently hosted their first annual Coach Darrell Sumpter Memorial Game in a matchup against Sachem North. Coach Sumpter was a beloved varsity assistant coach who tragically passed away last year at the age of 51. Coach D, as he was affectionately known, had a deep passion for the game of basketball and a love for the kids of the community, having served as a mentor and coach for both the boys’ and girls’ basketball programs. He also played an integral role in the creation of the community’s youth basketball program and basketball booster club.
As a tribute to Coach D, the Colonials left an empty seat on the bench adorned with a memorial t-shirt, a clipboard and a pack of Mamba candy that he often gave to players as a reward. Before the starting lineups were introduced, public address announcer Michael Feldstein shared a heartfelt tribute that celebrated Coach D’s life and legacy, followed by a moment of silence.
Please see below to view the pre-game tribute.
The Colonials, who played their hearts out for Coach D, defeated Sachem North 63-51 to earn their first win of the young season. In the game, the first quarter was a back-and-forth affair that ended with a buzzer beating three-pointer from senior Sharod Sutton, putting the Colonials up 17-14. The green and white never looked back after that, outscoring Sachem North 20-5 in the second quarter to take a 37-19 halftime lead, and opening up a 27-point lead by the end of the third quarter.

Senior Sharod Sutton attempts a three-point basket in the Colonials’ 63-51 victory over Sachem North in the Coach Darrell Sumpter Memorial Game. Click the image above for additional photos!

An empty chair was left in honor of Coach D (Newsday photo). Click to view more photos.
Seniors Jesse Durham and JJ Smith led the Colonials in scoring with 12 points apiece, while Sharod Sutton added nine points on three baskets from behind the arc. Sharod spoke to Newsday after the game to talk about Coach Sumpter, whom he described as a father figure. “I felt like his presence was there the way we were playing and moving the ball,” said Sharod. “I just know he was watching.”
Between the pre-game ceremony, the convincing win and the presence of friends and family cheering the team on, this was a fitting tribute to honor Coach D.
The Colonials next game is scheduled for Tuesday, December 9, as they host Longwood at 4 pm.
Please click here for rules and regulation for attending indoor sports games.
Rec Sports
Kids, Inc., Toot’n Totum launch ‘Change for Better’ campaign for Rockrose Sports Park
AMARILLO, Texas (KFDA) – Kids, Incorporated has announced that Toot’n Totum will host a Change for Better campaign from Dec. 8 through Dec. 21, with all proceeds benefiting Kids, Inc. and the development of Rockrose Sports Park.
This year’s campaign adds a new option for giving: Customers can now round up at the pump, in addition to rounding up at the register inside any Toot’n Totum location.
The partnership comes as both organizations celebrate milestone anniversaries. Kids, Inc. marks 80 years of serving youth and families in the Amarillo area, while Toot’n Totum celebrates 75 years of service to the community.
“Toot’n Totum believes in investing in the communities that have supported us for 75 years,” said John Lutz, vice president of fuel and marketing. “Kids, Inc. has shaped countless young lives in our region, and we’re proud to stand with them as they build Rockrose Sports Park. When our guests choose to round up—whether inside the store or at the pump—they’re helping create opportunities that will benefit families for generations.”
“Two longtime Amarillo institutions—each with decades of commitment to our region’s growth—are coming together to invest in the next generation,” Haley Bell, vice president for development. “We are grateful for Toot’n Totum’s transformational support and for every customer who chooses to round up. Change truly adds up, and together, we’re building something lasting for our community.”
Funds raised through the Change for Better campaign will support ongoing development of Rockrose Sports Park, Kids, Inc.’s new multi-sport complex.
The park broke ground Oct. 7, and construction is underway. Drivers along I-27 can already see early progress at the site.
Kids, Inc. is encouraging the community to participate by visiting their local Toot’n Totum and rounding up their purchase—either inside the store or, for the first time, at the pump.
For more information about Rockrose Sports Park, click here.
Rockrose Sports Park is planned as a premier hub for Kids, Inc. sports and regional tournaments, with facilities for baseball, softball, soccer, flag and tackle football and more. The complex is expected to enhance youth sports experiences and boost the local economy by attracting teams and visitors to Amarillo.
Copyright 2025 KFDA. All rights reserved.
Rec Sports
City in the Community Collaborates with NYU on AI Programming Course for Young Leaders
This summer, City in the Community (CITC) partnered with New York University (NYU) to deliver a free, three-week Artificial Intelligence (AI) course designed to equip young leaders, aged 16-23, with the tools to use technology for social good. Hosted at NYU and facilitated by faculty from the NYU School of Professional Studies and the NYU Tisch Institute for Global Sport, the program marks the fourth year of collaboration between CITC and NYU in creating college and career pathways for high school youth.
Participants from CITC’s weekend programs, including the citywide Saturday Night Lights initiative, explored how AI can be applied to sport, community development, and entrepreneurship. Students worked in small teams to design AI-powered solutions that expand access, inclusion, and innovation across their neighborhoods.
Guided by NYU Adjunct Professor Herbert Hill, along with CITC staff Jack Jacobs and Joe Sullivan, young leaders gained hands-on experience in sports technology, applied AI, machine learning, and creative problem-solving. Their work blended academic exploration with CITC’s mission to empower youth through sport, education, and emerging technology.
“In most large organizations, programs like this can feel like a surface-level initiative, but New York City FC was fully present and supportive every step of the way,” said Herbert Hill, Adjunct Professor, NYU Tisch Institute for Global Sport. “Their commitment helped our students feel heard, valued, and confident, knowing that no dream or idea is too big. This class also showed them how AI can be used in meaningful ways, not only in sports but in their everyday lives to improve their schools and strengthen their communities.”
The initiative reflects CITC’s broader effort to create equitable pathways into STEM fields for young New Yorkers from diverse backgrounds. It also advances CITC’s vision to integrate sport, innovation, and technology to strengthen health, leadership, and opportunity across the city.
“We are deeply grateful to NYU and the Department of Youth & Community Development for their continued partnership and support in making this work possible,” said Bailee Eaglin, Director of Community Development, City in the Community and New York City FC. “This program reinforces how powerful it is when young people gain real access to emerging technology and the space to explore what it can mean for their futures. We are excited about what this creates for the years ahead and look forward to growing our role in this space across our city and our Club.”
At the program’s conclusion, participants presented final projects to NYU faculty, CITC mentors, and community partners, showcasing ideas that will guide future programming and inspire the next generation of innovation in sport and technology.
Rec Sports
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