EXCLUSIVE: Sierra Canyon Basketball Adopts AI-Powered Instant Highlight System From KlutchShots

Key Takeaways

• Sierra Canyon Basketball, which started the 2024-25 season ranked No. 1 nationally, has partnered with KlutchShots AI to deliver instant highlights captured from iPhones
• The program becomes the first in the country to adopt the end-to-end AI highlight system, eliminating the need for camera crews, editors, or post-game delays
• Athletes can access multi-angle, pro-quality highlights through a double-tap function on iPhone or Apple Watch, with automatic syncing across devices
• The technology includes AI reframing for social-ready vertical video, manual reframing tools, and athlete profile storage for all games and highlights
• Individual plans start at $4.99 per month, with a $9.99 family plan launching soon

From iPhone to Instant Highlight Reel

KlutchShots AI has partnered with Sierra Canyon Basketball to bring high school athletes a technology previously unavailable at this level: instant, multi-angle highlights captured and delivered without professional video crews or editing software.

The system works through iPhones positioned around the gym. Athletes or parents can trigger highlight captures with a double tap on an iPhone or Apple Watch. The platform automatically syncs video from multiple angles and processes the footage through AI to create polished highlights ready for distribution.

Coach Andre Chevalier noted the program has been using KlutchShots for several months. “KlutchShots has provided high-level highlights for us for a couple months now, and we believe it’s the future of sharing highlights to social media in a seamless fashion,” he said.

Technical Features Built for Social Distribution

The KlutchShots AI platform includes several features designed for immediate use across social media:

• Hands-free capture eliminates the need for someone to manually record every play. The system can run continuously throughout games.
• Multi-angle syncing pulls video from any iPhone recording in the venue and coordinates the footage automatically.
• AI reframing converts horizontal game footage into vertical formats optimized for TikTok and Instagram Reels without manual editing.
• Manual reframing gives users control over zoom levels and framing for specific sports requirements or creative preferences.
• Athlete profiles store every game, highlight, and camera angle in one place, creating a growing portfolio of content.

Jeff Snyder, CEO of KlutchShots AI, emphasized the accessibility angle. “Sierra Canyon sets the standard for excellence in youth sports and media. KlutchShots AI delivers the quality their program demands with our advanced sports video technology and we’ve made it accessible to every athlete, instantly and affordably.”

Pricing Positions Product Below Traditional Highlight Services

The individual plan costs $4.99 per month. A family plan priced at $9.99 per month is scheduled to launch in the near future.

These price points fall well below the cost of hiring videographers or subscribing to full-service highlight production companies. The technology also removes the typical wait time between game completion and highlight availability, a factor that matters for athletes trying to build recruiting profiles or social media presence during active seasons.

The company positions the technology as delivering quality comparable to established platforms like Overtime, Ballislife, and Slam, but at a fraction of the cost and with immediate turnaround.

Why Sierra Canyon Makes Strategic Sense as First Partner

Sierra Canyon brings significant visibility to any partnership. The program started the 2024-25 season as the No. 1 ranked team in the country and carries a national media profile that extends beyond typical high school basketball coverage.

The program has built a reputation for elite athletes, multiple championships, and consistent media attention. Coach Chevalier connected the partnership to the program’s broader approach: “Our mission [at Sierra Canyon] is to always find ways to push basketball forward, and KlutchShots AI is aligned with that mission.”

For KlutchShots AI, launching with Sierra Canyon provides immediate credibility, it establishes a proof point for programs with fewer resources or less technical sophistication.

Impact on Recruiting and Social Media Content

High school athletes increasingly rely on highlight reels for college recruitment and personal brand building. The traditional model involves hiring videographers, waiting for edited footage, and managing file sharing across platforms.

KlutchShots AI compresses that timeline to minutes. An athlete who makes a notable play in the first half can have that highlight on their social media or in a recruiter’s inbox before the game ends.

This speed matters in a recruiting environment where coaches monitor social media and evaluate prospects continuously. It also benefits athletes at programs that receive less media coverage than Sierra Canyon, potentially leveling access to quality highlight footage across different competition levels.

Looking Ahead

Sierra Canyon’s adoption of KlutchShots AI marks the first major program partnership for the technology. The real test comes in broader distribution.

The system addresses a clear pain point in youth sports: the gap between the highlights athletes want and what they can practically afford or access. Whether that translates to market traction beyond elite programs remains to be seen.

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