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Louis Vuitton Is the New Official Partner of Real Madrid

PARIS – Jude Bellingham’s work wardrobe is about to sync with his off-duty looks. Louis Vuitton has unveiled an official multiyear partnership with the Real Madrid soccer and basketball teams, marking yet another high-profile sports deal for the world’s biggest luxury brand, which is active in disciplines ranging from sailing to Formula 1. The French […]

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Louis Vuitton Is the New Official Partner of Real Madrid

PARIS – Jude Bellingham’s work wardrobe is about to sync with his off-duty looks.

Louis Vuitton has unveiled an official multiyear partnership with the Real Madrid soccer and basketball teams, marking yet another high-profile sports deal for the world’s biggest luxury brand, which is active in disciplines ranging from sailing to Formula 1.

The French fashion house last year signed Bellingham, who plays midfield for Real Madrid, as a brand ambassador, and has dressed him for prestigious events such as the Ballon d’Or ceremony.

Now he and his teammates, including Kylian Mbappé, Thibaut Courtois and Vinícius Júnior, will wear a wardrobe designed by Pharrell Williams, creative director of menswear at Vuitton, for major travel and events.

“It’s football royalty meets luxury royalty,” Pietro Beccari, chairman and chief executive officer of Louis Vuitton, told WWD.

“Because ultimately, football is the number-one sport worldwide, and Real Madrid is a legendary team, on top of that. Louis Vuitton has just as much aura, being the global leader. I think it’s a perfect marriage and an authentic one,” he added.

The announcement, on the eve of the FIFA Club World Cup in the U.S., confirmed speculation swirling in sports circles since February that Vuitton was poised to succeed Zegna as the team’s official off-field outfitter. The club’s jerseys are designed by Adidas.

“At Real Madrid, we relentlessly pursue excellence as the path to remain at the top. That same philosophy defines a brand as iconic in the luxury industry as Louis Vuitton,” Emilio Butragueño, Real Madrid’s director of institutional relations, said in a statement.

“Both of us have managed to transcend time, and we share not only the responsibility of building a legacy, but also the purpose of inspiring the world – beyond our respective industries,” he added.

Beccari, a former professional soccer player, noted that the brand has partnered with FIFA, the sport’s international governing body, since 2010 to create the trunk for the World Cup winner’s trophy. “Today, this partnership with a football club marks a new era and predicts a very positive future,” he said in an emailed interview.

The house has also created carriers for the Rugby World Cup, the NBA Championship trophy, the Formula 1 Grand Prix de Monaco prize and the sailing America’s Cup, among others, and reached a pinnacle of global visibility last year by crafting special trunks for the medals and torches for the 2024 Paris Olympic and Paralympic Games.

“This partnership is a natural fit for Louis Vuitton and our continued focus on sports. As we like to say, ‘Victory travels in Louis Vuitton,'” Beccari said.

Bouncing Back From Defeat

Fresh off the signing of Trent Alexander-Arnold and Dean Huijsen, Real Madrid and its new coach Xabi Alonso have a lot riding on the Club World Cup, after a season that saw it beaten by historic rival Barcelona at home, and bow to Arsenal in the Champions League.

Real Madrid leads a pack of favorites in the competition that also includes Paris Saint-Germain, Manchester City, Bayern Munich and Chelsea. Beccari lauded the resilience of the club and its supporters. 

“Sports people embody the ultimate journey: a pursuit of excellence. Overcoming failure is part of the process, just as there are challenging times in business. What matters is the team spirit, and the values represented by the club and its federation. Real Madrid remains a legendary club, the most decorated in the world of football,” he said.

“And I think the mentality of Real Madrid is exceptional. They are able to celebrate for 24 hours and then move on to the next chapter or be sad for 24 hours because they didn’t win a trophy, then forget about it and focus on what’s next,” Beccari added, noting that he tries to apply the same spirit at Vuitton, which is navigating a global slowdown in luxury demand.

The label’s positioning as a “cultural” brand with broad reach across segments including sports, gaming, music and art, is all about diversifying revenue streams as consumers switch their focus from status-conferring luxury goods to once-in-a-lifetime experiences.

“We see fashion, culture, entertainment and sports merging like never before, and as a house of culture, we want to be at the forefront, celebrating those who excel. Our house ambassadors inspire us as the competitions we are supporting do,” Beccari said. 

Soccer holds a special place for the Arnault family, which controls LVMH Moët Hennessy Louis Vuitton, the conglomerate that owns Vuitton alongside brands including Dior, Tiffany & Co., Moët & Chandon and Sephora. Its holding group Agache last year acquired a majority stake in Paris FC, which in May vaulted back into France’s first division after almost half a century in the second tier.

Beccari would not be drawn on the possible implications for Vuitton’s link with soccer, but noted: “At Louis Vuitton, we have a genuine passion for sports and are always looking for new opportunities that resonate with the values of Louis Vuitton.”

While the terms of its deal with Real Madrid were not disclosed, Vuitton noted it was the first time it was placing its tailoring expertise at the service of athletes beyond the pitch.

The formal wardrobe for the men’s and women’s football teams, as well as the men’s basketball team, includes ready-to-wear, shoes and accessories that will be worn during official representations.

Soccer Players as “Cultural Icons”

A label made of natural cowhide leather, embossed with the Louis Vuitton signature, is sewn onto jacket lapels and the back pockets of trousers. Accessories include a leather belt with a palladium LV buckle, a navy cotton embroidered cap and LV Soft sneakers.

Players will also have a choice of luggage pieces including the Horizon 55 carry-on suitcase, the classic Keepall weekender bag, and the Christopher backpack, as well as travel accessories such as a toiletry bag and passport holder.

The items come in the brand’s signature Monogram canvas decorated with stripes and the initials “RM.” Each one also features an exclusive leather charm adorned with the club’s colors.

While items from the collection won’t be available for purchase, clients can buy pieces like the Keepall and Horizon in store and personalize them via the Mon Monogram service, potentially adding the club’s colors or initials. “It is a good way to experience a touch of that collaboration,” Beccari said.

Ahead of the 2018 World Cup in Russia, Vuitton had launched a licensed collection of upscale leather goods in the flag colors of the participating nations. And in 2020, it dropped its first menswear capsule collection designed by Virgil Abloh as part of a three-year partnership with the National Basketball Association.

These days, soccer fans are as likely to take their cues from individual players as their favorite club. In France, stars like Jules Koundé have turned their arrival at the training ground for the national team into style statements, akin to NBA tunnel arrivals.

“We see Louis Vuitton as a universal brand, not just a fashion house. So, these athletes aren’t just playing a game; they’re shaping culture and influencing tastes on a global scale,” Beccari noted.

“These players are today’s cultural icons, and their style choices resonate with the ones of the Louis Vuitton community. And during the shoot and the fittings in Madrid, all the players wanted to participate and take part in the shoot as they deeply wanted to be associated with Louis Vuitton,” he added.

If in Formula 1 the brand has a strong trackside presence as title sponsor of key races, including the Australian Grand Prix, don’t expected to see its logo writ large inside the renovated Santiago Bernabéu stadium in Madrid.

“Instead, we’ll be there to support the players, team representatives and members during international trips, official events, ceremonies and occasions when they will be representing the club. We’re focused on being a part of their journey and their representation of Real Madrid on a global scale,” Beccari said.

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Fernando Mendoza Named As Nominee For the 2025 Allstate / AFCA Good Works Team

 Allstate and the American Football Coaches Association today announced a record-breaking 197 nominees for the 2025 Allstate AFCA Good Works Team®, the highest in the award’s 34-year history. College football student-athletes and head coaches from all levels of the sport are recognized for their commitment to community service and leadership beyond the gridiron.  Indiana junior […]

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 Allstate and the American Football Coaches Association today announced a record-breaking 197 nominees for the 2025 Allstate AFCA Good Works Team®, the highest in the award’s 34-year history. College football student-athletes and head coaches from all levels of the sport are recognized for their commitment to community service and leadership beyond the gridiron. 

Indiana junior quarterback Fernando Mendoza was recently named as a nominee for the 2025 Allstate / American Football Coaches Association (AFCA) Good Works Team ®, both organizations recently announced.

The 6-foot-5, 225-pound Cal transfer partnered with La Burrita in Berkley to launch the Mendoza Burrito.  Honoring his Cuban heritage with the ingredients, all proceeds from each sale went to the National MS Society in honor and support of his mother has multiple sclerosis, and to raise awareness for multiple sclerosis.

Mendoza said in a recent interview with NBC Sports the initiative raised over $11,000 for the National MS Society.

Allstate and Wuerffel Foundation Elevate Impact

For the second year, Allstate is partnering with the Wuerffel Foundation to align two of college football’s most meaningful honors: the Allstate AFCA Good Works Team and the Allstate Wuerffel Trophy. Together, they recognize student-athletes who demonstrate excellence in community service, academics and athletics. 

Established in 1992, the Allstate AFCA Good Works Team recognizes college football athletes for their unwavering commitment to community service and their “good works” off the field. In addition to being actively involved with a charitable organization or service group, each player must also maintain strong academic standing to be considered for a spot on the Allstate AFCA Good Works Team.

“When nearly 200 young athletes choose to serve, it creates a ripple effect far beyond the game,” said Danny Wuerffel, former NFL quarterback, Heisman Trophy winner and College Football Hall of Famer for whom the Allstate Wuerffel Trophy is named. “Their leadership in the community is just as worthy of recognition as their performance on the field.”

  • 11 players from the NCAA FBS
  • 11 players from the NCAA Football Championship Subdivision (FCS), Divisions II, III and the National Association of Intercollegiate Athletics (NAIA)
  • 1 honorary head coach

The final roster of 23 award recipients announced in September will bring together:A voting panel of former Good Works Team members, head coaches and journalists select the team roster based on outstanding leadership on and off the field.

As a redshirt sophomore in 2024, Mendoza passed for (3,004 yards).  He finished in the top-10 on Cal’s single-season charts in total offensive yards (No. 7; 3,109 yards), passing efficiency (No. 8; 144.59) and yards passing (No. 9; 3,004 yards).

Indiana opens fall camp on July 30, and begins the 2025 season on Aug. 30 against Old Dominion at home.



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Patrick Mahomes Gets Honest About Eli Manning’s Hot Take on NIL: “You’re Bringing So Much Money to the University”

Some college sports fans will tell you that they support the concept of Name, Image, and Likeness (NIL). Others will tell you that true amateurism should have remained the standard in collegiate athletics. And there are plenty of people, athletic background or not, on both sides of the aisle. Take Eli Manning. In May 2024, […]

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Some college sports fans will tell you that they support the concept of Name, Image, and Likeness (NIL). Others will tell you that true amateurism should have remained the standard in collegiate athletics. And there are plenty of people, athletic background or not, on both sides of the aisle.

Take Eli Manning. In May 2024, he teamed with Jaxson Dart to raise money for his alma mater’s NIL collective. His general feeling on NIL when it was first introduced, though, paints a picture opposite to that of his future partnership.

“I know how immature I was at 20 years old and I wouldn’t have spent it the right ways. It scares me from that perspective, it scares me from chemistry of the locker room with some guys getting endorsements and if they’re not playing well, how his teammates will handle that.”

Manning has every right to change his mind, especially after experiencing three seasons with NIL. His adaptation of his mindset demonstrates an understanding of the nuance required for NIL debates.

When discussing NIL as a whole, you can’t limit the conversation to future NFL and NBA stars. There are thousands of players in countless other sports, not to mention football and basketball themselves, that will never get professional contracts, let alone generational wealth.

This is why Patrick Mahomes told CNBC’s Alex Sherman that NIL is a boon for college athletics.

“At the end of the day, I think it’s a good thing that players are getting paid. I mean… you’re bringing so much money to a university. There has to be a way that you can earn a profit. It doesn’t have to be a huge profit… it’s cool to see people that might not have the ability to earn this money at any other point of their life… being able to change their families.” 

Non-athletes can use their talents to generate revenue while in college. Prior to NIL, universities saw immediate returns on a team’s hard work while the athletes pocketed nothing.

It wasn’t fair to the players. NIL took some of that power and redistributed it to them. So it’s good that Mahomes and others are recognizing that NIL’s main mission is being accomplished.



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UConn stars Azzi Fudd, Sarah Strong sign NIL deals with Unrivaled league founded by Huskies legends

UConn women’s basketball stars Azzi Fudd and Sarah Strong will be among the new collegiate faces of Unrivaled, the 3-on-3 league launched by Huskies legends Breanna Stewart and Napheesa Collier in 2025, after signing NIL deals with the organization. Fudd and Strong announced they will be a part of the league’s 14-player NIL class this […]

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UConn women’s basketball stars Azzi Fudd and Sarah Strong will be among the new collegiate faces of Unrivaled, the 3-on-3 league launched by Huskies legends Breanna Stewart and Napheesa Collier in 2025, after signing NIL deals with the organization.

Fudd and Strong announced they will be a part of the league’s 14-player NIL class this season during an event at WNBA All-Star weekend in Indianapolis on Saturday. The UConn duo appeared at Unrivaled’s All-Star headquarters alongside LSU star Flau’jae Johnson, who signed a deal with the league last year. Johnson and former UConn star Paige Bueckers launched the league’s “The Future is Unrivaled” campaign in Dec. 2024, and Bueckers is expected to compete in Unrivaled this upcoming season after completing her rookie year in the WNBA with the Dallas Wings.

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The new class of NIL athletes also includes USC’s JuJu Watkins, UCLA’s Lauren and Sienna Betts and Kiki Rice, Notre Dame’s Hannah Hidalgo, Texas’s Madison Booker, Iowa State’s Audi Crooks, LSU’s MiLaysia Fulwiley, TCU’s Olivia Miles, South Carolina’s Ta’Niya Latson and Michigan’s Syla Swords.

Johnson and Bueckers, like every professional player who competes in Unrivaled, received an investment stake in the league as part of their agreements, so the same will likely be true for the 2025 NIL signees. Watkins is also already part of Unrivaled’s star-studded investor group, which includes UConn coach Geno Auriemma, South Carolina coach Dawn Staley, NBA stars Steph Curry and Giannis Antetokounmpo, 23-time Olympic gold medalist Michael Phelps and USWNT legend Alex Morgan.

Unrivaled exceeded expectations in 2025, reportedly generating more than $27 million in revenue and nearly breaking even in its inaugural season. The league averaged 221,000 viewers on TNT during the regular season and the playoffs, and the championship saw a significant increase drawing 364,000 viewers. Unrivaled also paid its 36 players an average of $220,000, which is higher than the WNBA’s regular maximum salary in 2025.

Fudd has always had a national presence as the former No. 1 recruit in the Class of 2021, but she joins Unrivaled amid a spike in popularity following UConn’s run to the NCAA Championship. The redshirt senior’s first three college seasons were heavily impacted by injuries, but she completed a triumphant comeback from an ACL tear in 2024-25 and was recognized as the Most Outstanding Player of the Final Four. Fudd’s NIL portfolio includes partnerships with Bose, TurboTax, skincare brand Paula’s Choice and hair color brand Madison Reed among others. She also announced Thursday that she is hosting a new podcast on the iHeart Radio network titled “Fudd Around and Find Out,” the viral phrase that her mother Katie wore on a t-shirt during the national title game.

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Strong is also a rising star in the college game after coming to UConn as the No. 1 ranked recruit in the 2024 class and winning WBCA Freshman of the Year in 2025. She had a historic first season with the Huskies, making the All-Final Four team and breaking the record for most points by a freshman ever in an NCAA Tournament. Unrivaled will be one of Strong’s most prominent NIL deals to date, but she has also partnered with Epic Games and VKTRY, a performance shoe insole for athletes.



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Patrick Mahomes Gets Honest About Eli Manning's Hot Take on NIL

Some college sports fans will tell you that they support the concept of Name, Image, and Likeness (NIL). Others will tell you that true amateurism should have remained the standard in collegiate athletics. And there are plenty of people, athletic background or not, on both sides of the aisle. Advertisement Take Eli Manning. In May […]

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Patrick Mahomes Gets Honest About Eli Manning's Hot Take on NIL

Some college sports fans will tell you that they support the concept of Name, Image, and Likeness (NIL). Others will tell you that true amateurism should have remained the standard in collegiate athletics. And there are plenty of people, athletic background or not, on both sides of the aisle.

Take Eli Manning. In May 2024, he teamed with Jaxson Dart to raise money for his alma mater’s NIL collective. His general feeling on NIL when it was first introduced, though, paints a picture opposite to that of his future partnership.

“I know how immature I was at 20 years old and I wouldn’t have spent it the right ways. It scares me from that perspective, it scares me from chemistry of the locker room with some guys getting endorsements and if they’re not playing well, how his teammates will handle that.”

Manning has every right to change his mind, especially after experiencing three seasons with NIL. His adaptation of his mindset demonstrates an understanding of the nuance required for NIL debates.

When discussing NIL as a whole, you can’t limit the conversation to future NFL and NBA stars. There are thousands of players in countless other sports, not to mention football and basketball themselves, that will never get professional contracts, let alone generational wealth.

This is why Patrick Mahomes told CNBC’s Alex Sherman that NIL is a boon for college athletics.

“At the end of the day, I think it’s a good thing that players are getting paid. I mean… you’re bringing so much money to a university. There has to be a way that you can earn a profit. It doesn’t have to be a huge profit… it’s cool to see people that might not have the ability to earn this money at any other point of their life… being able to change their families.” 

Non-athletes can use their talents to generate revenue while in college. Prior to NIL, universities saw immediate returns on a team’s hard work while the athletes pocketed nothing.

It wasn’t fair to the players. NIL took some of that power and redistributed it to them. So it’s good that Mahomes and others are recognizing that NIL’s main mission is being accomplished.

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Memphis guard Sincere Parker arrested on assault charge after girlfriend says he choked her

Associated Press MEMPHIS, Tenn. (AP) — Memphis guard Sincere Parker was arrested Saturday on an aggravated assault charge for an attack on his girlfriend, who told police that he choked her and hit her, according to court documents. The woman told police that the attack occurred on May 27 at the Memphis apartment the couple […]

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Associated Press

MEMPHIS, Tenn. (AP) — Memphis guard Sincere Parker was arrested Saturday on an aggravated assault charge for an attack on his girlfriend, who told police that he choked her and hit her, according to court documents.

The woman told police that the attack occurred on May 27 at the Memphis apartment the couple shared. She reported that Parker pushed her, slapped her in the face and choked her, leaving her bruised and bloodied, according to a police report.

The woman also told police that Parker broke her cellphone because he didn’t want her to have the digital key to the apartment.

A warrant for Parker’s arrest was issued Friday and the 22-year-old was taken into custody Saturday. An arraignment was scheduled for Monday on charges of felony aggravated assault and misdemeanor vandalism.

It was not immediately clear whether Parker had an attorney.

The 6-foot-3 Parker transferred to Memphis after averaging 12.2 points last season for McNeese, helping the Cowboys and coach Will Wade reach the second round of the NCAA Tournament. He played his first two seasons for Saint Louis.

___

AP college basketball: https://apnews.com/hub/college-basketball and https://apnews.com/hub/ap-top-25-college-basketball-poll





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Unrivaled Announces NIL Deals With College Stars JuJu Watkins, Azzi Fudd, More

NEWYou can now listen to Fox News articles! JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are three of 14 top women’s college basketball players that Unrivaled is signing to name, image and likeness deals, the league announced Saturday. It’s the second consecutive year that the 3-on-3 league that was founded by Napheesa Collier and Breanna […]

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NEWYou can now listen to Fox News articles!

JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are three of 14 top women’s college basketball players that Unrivaled is signing to name, image and likeness deals, the league announced Saturday.

It’s the second consecutive year that the 3-on-3 league that was founded by Napheesa Collier and Breanna Stewart has had NIL with college players. In its inaugural season, Unrivaled had deals with Paige Bueckers and Johnson.

Watkins, who plays for USC but is sidelined with an ACL injury, has also previously been involved with Unrivaled as an investor in its Series A funding round.

Johnson, who is at LSU, and Fudd, at UConn, both were on hand for the announcement, as were Notre Dame’s Hannah Hidalgo and UConn’s Sarah Strong.

Other players signed include TCU’s Olivia Miles, UCLA’s Kiki Rice and Lauren and Sienna Betts, Texas’ Madison Booker, Iowa State’s Audi Crooks, LSU’s MiLaysia Fulwiley, South Carolina’s Ta’Niya Latson and Michigan’s Syla Swords. The players range from sophomores to seniors.

Women’s basketball players have been able to take advantage of NIL opportunities over the last few years with Caitlin Clark, Angel Reese, Bueckers and Johnson at the forefront of it. Reese played in Unrivaled in its first season.

[MORE: Top 10 Women’s College Basketball Players with the Highest NIL Valuations]

As part of the initiative, the class will be attending a multi-day event at the league’s headquarters in Miami, which will include skill development and content shoots.

“This transformational, first-of-its-kind initiative brings together the best of the best and reflects our deep commitment to elevating the women’s game and holistically supporting athletes,” Luke Cooper, President of Basketball Operations at Unrivaled, said in the initiative’s announcement. “Investing in elite women’s basketball talent is central to Unrivaled’s mission.”

Unrivaled completed its inaugural season this past March, and is gearing up for its second this coming January.

Reporting by The Associated Press.

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