Sports video news agency SNTV has launched a series of enhanced services to provide broadcasters and publishers with unrivalled news coverage that meets the ever-changing needs of today’s audiences.
Among the new offerings are SNTV Live, mobile-first video formats, and custom-built remote commentary facilities in Singapore, designed to power elevated sports narratives across global markets. The launch also coincides with a new brand identity for SNTV.
“We’ve evolved from a traditional news agency into an embedded editorial production partner,” said James Dobbs, managing director at SNTV. “Our new identity and expanded services reflect the scale, speed and agility that our clients now expect in a fragmented and fast-paced sports media ecosystem.”
SNTV Live is a new live sports news service delivering more than 400 events annually. Covering the world’s most in-demand sports, including football, NFL, NBA, MLB, tennis, Formula 1 and boxing, the service spans press conferences, weigh-ins, post-match reactions, training sessions, and fan moments.
This new offering is designed to enable broadcasters and publishers to integrate authentic live event content into their own output at scale, quickly, efficiently and with minimal operational lift.
SNTV has also completed its custom-built remote commentary facilities in Singapore. Purpose-built for live commentary, voiceover production and podcast recording, the facility offers a high-quality, sustainable alternative to on-site setups, reducing travel, turnaround times and environmental impact.
This investment also supports growing demand for multilingual and localised sports narratives across global markets.
In addition, SNTV is rolling out vertical video formats across its core service offering. Designed for mobile-first and social consumption, this format will be a key component of SNTV’s coverage at major events and throughout the sporting calendar, helping clients meet audience expectations across platforms.
Finally, the refreshed brand identity reflects SNTV’s evolution into a future-facing content provider for today’s fast-moving sports media landscape. With sports consumption shifting rapidly – from linear to digital, and horizontal to vertical – SNTV’s new identity and service enhancements are designed to equip media organisations with high-quality, multi-format content built for real-time distribution across every screen.