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For years, the arrival of the Toronto Blue Jays in Seattle brought a familiar sight: tens of thousands of exuberant Canadians pouring into the city to cheer on their baseball team.
Breadcrumb Trail Links Canada World Baseball MLB Toronto Blue Jays Tourism officials on both sides of the border report that travel has dropped sharply amid political tension and economic uncertainty. Author of the article: Bloomberg News Anna Edgerton Published May 09, 2025 • 2 minute read You can save this article by registering for free […]
Tourism officials on both sides of the border report that travel has dropped sharply amid political tension and economic uncertainty.
For years, the arrival of the Toronto Blue Jays in Seattle brought a familiar sight: tens of thousands of exuberant Canadians pouring into the city to cheer on their baseball team.
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But this year, the crowds are noticeably thinner. Keen to bring them back, Seattle is offering a hefty discount — in hopes of reviving the cross-border tradition during three games this weekend against the Seattle Mariners at T-Mobile Park.
Iconic seafood restaurant Ivar’s, the Space Needle and the Pacific Science Center are among dozens of businesses participating in the promotion that accepts Canadian dollars at par all weekend. With the loonie worth just 72 U.S. cents, that effectively gives visitors who show Canadian IDs about a 30% discount.
“I think we’re earning goodwill, which is what we wanted with our neighbours,” said Ivar’s founder Bob Donegan. “But we are not seeing a significant increase in the number of Blue Jay fans coming to Seattle.”
Tourism officials on both sides of the U.S.-Canada border report that travel has dropped sharply amid political tension and economic uncertainty.
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At the Blaine, Washington border crossing, a major entry point for visitors from Vancouver, southbound traffic was down 52% in the first two weeks of April compared to the same period last year. Passenger arrivals on Air Canada flights to Seattle-Tacoma International Airport dropped 66% in March.
Canadians cite frustration with U.S. policies under President Donald Trump, including tariffs and his repeated suggestion that Canada should become the 51st state. Other travelers are avoiding the U.S. over fears of being detained or pulled aside for questioning at the border as part the Trump administration’s broader immigration crackdown.
Adding to the strain, Canada’s economy is showing signs of weakness. Data released Friday showed the country’s unemployment rate rose to 6.9% in April amid job losses in sectors like manufacturing that are affected by tariffs.
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The program to accept Canadian currency, called “Open Arms for Our Canadian Friends,” includes hotels, restaurants and even transportation companies like FRS Clipper, a boat service between Seattle and Victoria, British Columbia, as well as Kenmore Air, which runs seaplanes between Washington State and western Canada.
Even with this effort, Donegan said that looking out his window on Friday, he saw none of the signature Blue Jays ballcaps that typically swarm the area during the games.
He also said interviews that he’s done with Vancouver radio stations in recent days have been followed by angry fans calling in to say they’re “so irritated with the American policy that they are not coming to town.”
“They’re typically delightfully goofy Canadians who are so friendly and so focused,” Donegan said. “So we miss them a lot.”
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New offside technology and other innovations at the Club World Cup football Express newspaper 12/06/2025 17:12 Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball. This is one of […]
Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball.
This is one of the most important initiatives being implemented in this 32-team tournament to be held in the USA and aims to reduce unnecessary delays during the game.
The assistant referees will receive the notification immediately, without having to wait for the positions and distances to be checked, as is usually the case with the semi-automatic offside systems used in most major leagues.
SAO was first introduced in the Premier League on April 12, while previously all offside decisions were made by VAR.
This improved technology comes just a month after Nottingham Forest striker Taiwo Awoniyi suffered a serious abdominal injury after colliding with the post in the match against Leicester, in an action that occurred despite him being in a clear offside position that had not been flagged.
Among the other innovations that will be used in the tournament that starts on Sunday are:
These developments aim to increase transparency, efficiency and safety on the field during this important international competition.
PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across […]
PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across retail and marketplace ecosystems.
With a team of 45 experts and proven success across platforms like Amazon, Walmart, Target, and Instacart, Momentum Commerce significantly enhances PMG’s retail media strength. The company’s Velocity™ platform monitors more than 37 million products and 880,000 brands, offering AI-driven insights in pricing, advertising, and category performance.
“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG founder and CEO George Popstefanov. “Momentum Commerce brings world-class talent, proprietary tech, and a relentless focus on impact.”
Founded in Fort Worth, PMG is now headquartered in Dallas.
John T. Shea, founder and CEO of Momentum Commerce, will continue in a leadership role at PMG, heading its new Commerce Center of Excellence.
“Commerce is no longer a silo,” said Shea. “Winning requires agility, intelligence. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”
Momentum Commerce, a top-three independent Amazon Advertising Partner, brings marquee clients like Beats by Dre, Therabody, and Generac. The acquisition also strengthens PMG’s retail portfolio, which includes Crate & Barrel, J.Crew, Kohler, Petco, and Sephora.
Momentum Commerce will operate fully under the PMG brand, with integration beginning immediately. The acquisition expands PMG’s presence in the Northeast and enhances its ability to deliver connected strategies that link real-time retail signals to performance marketing outcomes.
Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034 ” — The […]
Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034
The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034
— The Business Research Company
LONDON, GREATER LONDON, UNITED KINGDOM, June 11, 2025 /EINPresswire.com/ — The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034
The home gym equipment market has seen steady growth in recent years, fueled by a rise in health consciousness and awareness about fitness. With an increase in disposable income, an expansion of e-commerce platforms, and the influence of fitness influencers, the market size grew from $4.77 billion in 2024 to an estimated $5.20 billion in 2025. Further development is projected with a compound annual growth rate CAGR of 9.1%.
What’s Fueling The Growth Of The Home Gym Equipment Market Going Forward?
Looking ahead, the home gym equipment market is primed for strong growth, with an anticipated market size of $7.26 billion by 2029. This translates to a compound annual growth rate CAGR of 8.7%. This predicted expansion will be driven by a surge in home renovations and dedicated workout spaces, a rise in popularity of fitness apps, increased awareness of mental health benefits of exercise, government initiatives promoting fitness, and a growing interest in strength training.
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What’s Driving The Home Gym Equipment Market Growth?
Unfortunately, the rise of cardiovascular diseases and obesity is a significant factor propelling the market. Poor dietary habits from high consumption of processed foods, high in unhealthy fats, sugars, and salt, lead to weight gain and health-related issues. This alarming reality fuels the demand for home gym equipment, providing easy access to regular physical activity vital for heart health, metabolism boost, and weight management, among others.
In the U.S, the American Heart Association reported a significant increase in cardiovascular disease-related deaths in 2022, recording a total of 941,652 deaths, 10,000 more than the deaths recorded in 2021. On a global scale, the World Health Organization observed that more than 390 million children and adolescents aged 5-19 were overweight in 2022, with 160 million affected by obesity. This crisis is estimated to translate to $3 trillion annually by 2030, and an increase to a whopping $18 trillion by 2060.
What Key Player Strategies Are Driving The Home Gym Equipment Market?
The home gym equipment market involves several major companies, among them Louis Vuitton Malletier S.A., Amer Sports Oyj, Peloton Interactive Inc., Johnson Health Tech Co., Technogym S.p.A., Life Fitness LLC, Nautilus Inc., Precor Incorporated, Impulse Qingdao Health Tech Co. Ltd., Hammer Sport AG, Speediance Technology Co. Ltd., True Fitness Technology Inc., HOIST Fitness Systems Inc., Cybex International Inc., NordicTrack Inc., ICON Health & Fitness Inc., NOHrD GmbH, Tunturi New Fitness B.V.
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What Are The Emerging Trends In The Home Gym Equipment Market?
Emerging trends that will enhance the market include technological advancements in gym equipment, the integration of smart technology in workout machines, customization of fitness programs, and an increasing demand for compact and space-saving gear. Fitness wearables and tracking devices will also contribute significantly to the growth of the home gym equipment market. These industry-leading companies are exploring innovative solutions, such as personalized workout plans, to make fitness routines more effective.
How Is The Home Gym Equipment Market Segmented?
The home gym equipment market is segmented by equipment type, category, price range, and distribution channel. The equipment types include cardiovascular training equipment and strength training equipment. The categories are conventional equipment and smart equipment. There are also different price ranges low, medium, high, or premium and distribution channels online, offline.
What Are The Regional Insights In The Home Gym Equipment Market?
In 2024, North America was the largest region in the home gym equipment market. Asia-Pacific, however, is expected to be the fastest-growing region in the forecast period, covering Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds. Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and […]
The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds.
Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and sportsbooks globally. It will also retain exclusive rights to low-latency live game streams for sportsbook platforms and expand its role to include in-game ad sales and international inventory reselling.
“The NFL represents an incredible platform to enhance our business,” said Genius Sports CEO Mark Locke. “This expansion marks a milestone in our rollout of FANHub and further deepens our role across the NFL ecosystem.”
NFL VP Brent Lawton called Genius a “vital strategic partner,” noting the collaboration’s potential to create new fan engagement opportunities.
The partnership continues to power innovations like BetVision, launched in 2023 as the first immersive sports betting stream, and the upcoming EA SPORTS Madden NFL Cast in 2024.
Genius will also maintain its integrity services across all NFL games, supporting the League’s emphasis on maintaining trust in its growing sports betting operations.
Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.
fitness equipment market “ The global Fitness Equipment Market is experiencing significant growth, driven by a confluence of factors that are reshaping the landscape of health and wellness. At the heart of this expansion is a growing awareness of the importance of physical fitness for overall health and well-being. This awareness is fueled by public […]
fitness equipment market
“
The global Fitness Equipment Market is experiencing significant growth, driven by a confluence of factors that are reshaping the landscape of health and wellness. At the heart of this expansion is a growing awareness of the importance of physical fitness for overall health and well-being. This awareness is fueled by public health campaigns, rising rates of chronic diseases linked to sedentary lifestyles, and an increasing focus on preventative healthcare. Technological advancements are also playing a pivotal role, with the introduction of smart fitness equipment, wearable devices, and interactive training platforms that enhance the user experience and provide personalized feedback. The integration of features like heart rate monitoring, virtual reality workouts, and data-driven progress tracking are attracting a wider audience, including tech-savvy consumers who are looking for innovative ways to stay active. Furthermore, the fitness equipment market is increasingly addressing global challenges related to public health and accessibility. By providing convenient and effective tools for exercise, it empowers individuals to take control of their health and reduce their risk of developing conditions such as obesity, diabetes, and cardiovascular disease. Moreover, the market is responding to the needs of diverse populations by offering a range of equipment options for different fitness levels, age groups, and physical abilities. This includes inclusive designs that cater to individuals with disabilities, as well as specialized equipment for rehabilitation and therapeutic purposes. The fitness equipment market is not only about selling products but also about promoting a culture of health and wellness that benefits society as a whole.
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Market Size:
The Fitness Equipment Market is estimated to reach over USD 72.53 Billion by 2032 from a value of USD 48.35 Billion in 2024. It is projected to grow by USD 50.01 Billion in 2025, exhibiting a CAGR of 5.2% from 2025 to 2032.
Definition of Market:
The Fitness Equipment Market encompasses the production, distribution, and sale of a wide range of devices and technologies designed to facilitate physical exercise and improve physical fitness. It includes both equipment for cardiovascular training and strength training, as well as body composition analyzers and other related tools. Key components of this market are:
Cardiovascular Training Equipment: This includes treadmills, elliptical trainers, stationary bikes, rowing machines, and stair climbers. These devices are designed to improve cardiovascular health through aerobic exercise.
Strength Training Equipment: This category includes weight machines, free weights (dumbbells, barbells), resistance bands, and cable machines. These devices are used to build muscle strength and endurance through resistance exercise.
Body Composition Analyzers: These devices measure various body composition parameters, such as body fat percentage, muscle mass, and bone density. They help individuals track their progress and assess their overall fitness level.
Fitness Accessories: This includes fitness trackers, heart rate monitors, smartwatches, and other wearable devices that monitor physical activity and provide data on exercise performance.
Digital Platforms and Apps: Many fitness equipment providers offer digital platforms and mobile apps that integrate with their equipment to provide personalized training programs, track progress, and offer virtual coaching.
Key terms related to the fitness equipment market include:
Home Fitness: Refers to the use of fitness equipment in residential settings for personal exercise.
Commercial Fitness: Refers to the use of fitness equipment in gyms, health clubs, hospitals, and corporate wellness centers.
Connected Fitness: The integration of technology into fitness equipment to provide interactive and data-driven workouts.
Wearable Technology: Devices worn on the body that track fitness-related data, such as heart rate, steps taken, and calories burned.
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Market Scope and Overview:
The Fitness Equipment Market’s scope is expansive, encompassing a diverse array of technologies, applications, and industries. The market spans a wide range of fitness equipment, from basic home-use items like dumbbells and resistance bands to sophisticated, technologically advanced machines found in commercial gyms and rehabilitation centers. Technologies involved include mechanical engineering for equipment design, electronics for digital displays and control systems, and software development for connected fitness platforms and apps. Applications of fitness equipment are equally varied, ranging from cardiovascular training and strength building to rehabilitation, weight management, and sports performance enhancement. Industries served include individual consumers, health clubs and gyms, hospitals and rehabilitation centers, corporate wellness programs, hotels and resorts, and educational institutions.
The importance of the Fitness Equipment Market extends far beyond its economic value. In the larger context of global trends, it plays a crucial role in addressing public health challenges such as obesity, cardiovascular disease, and diabetes. With rising healthcare costs and an aging global population, preventative health measures are becoming increasingly important. Fitness equipment provides a convenient and accessible way for individuals to engage in regular physical activity, promoting overall health and well-being. Furthermore, the market contributes to the growing awareness of the importance of physical fitness for mental health and stress reduction. As technology continues to advance, the fitness equipment market is poised to play an even greater role in promoting health and wellness on a global scale.
Top Key Players in this Market
Nautilus, Inc. (United States) Life Fitness (United States) Technogym S.p.A. (Italy) Precor Incorporated (United States) Johnson Health Tech Co., Ltd. (Taiwan) ICON Health & Fitness, Inc. (United States) Matrix Fitness (United States) Cybex International (United States) True Fitness Technology, Inc. (United States) Shuhua Sports Co., Ltd. (China)
Market Segmentation:
The Fitness Equipment Market can be segmented as follows:
By Equipment Type: This includes Cardiovascular Training Equipment (treadmills, ellipticals, bikes), Strength Training Equipment (weight machines, free weights), Body Composition Analyzers, and Others (accessories, functional training equipment). Cardiovascular equipment holds a significant share due to its popularity for cardio health and weight management.
By Application: This includes Cardio Training, Strength Training, Rehabilitation, and Weight Management. Cardio training applications drive a substantial portion of the market, given the widespread focus on cardiovascular health.
By End-User: This encompasses Home Users, Health Clubs/Gyms, Hospitals and Rehabilitation Centers, Corporate Offices, and Hotels and Resorts. Health Clubs/Gyms and Home Users are major segments, with increasing emphasis on fitness accessibility at home.
Market Drivers:
Factors driving growth in the Fitness Equipment Market include:
Growing Awareness of Health and Fitness: Increasing awareness of the health benefits of physical activity is driving demand for fitness equipment.
Technological Advancements: The integration of technology into fitness equipment, such as connected fitness platforms and wearable devices, is enhancing the user experience and attracting new customers.
Rising Obesity Rates: The increasing prevalence of obesity is driving demand for weight management solutions, including fitness equipment.
Government Initiatives: Government programs promoting physical activity and healthy lifestyles are supporting market growth.
Increasing Disposable Income: Rising disposable incomes in developing countries are making fitness equipment more affordable and accessible.
Market Key Trends:
Significant market trends in the Fitness Equipment Market include:
Connected Fitness: The growing popularity of connected fitness platforms and equipment is transforming the way people exercise.
Wearable Technology: The integration of wearable technology into fitness routines is providing users with real-time data and personalized feedback.
Home Fitness: The increasing demand for home fitness solutions is driving innovation in compact and versatile equipment.
Virtual Reality (VR) Fitness: VR technology is creating immersive and engaging fitness experiences.
Focus on Personalized Training: Fitness equipment manufacturers are offering personalized training programs and coaching services.
Market Opportunities:
Growth prospects in the Fitness Equipment Market include:
Expansion in Emerging Markets: Opportunities exist to expand into emerging markets with growing populations and increasing disposable incomes.
Development of Innovative Products: There is potential to develop new and innovative fitness equipment that caters to specific needs and preferences.
Strategic Partnerships: Collaborations between fitness equipment manufacturers, technology companies, and healthcare providers can drive innovation and market growth.
Emphasis on Sustainability: Developing sustainable and eco-friendly fitness equipment can attract environmentally conscious consumers.
Market Restraints:
Challenges and barriers in the Fitness Equipment Market include:
High Initial Costs: The high cost of some fitness equipment can be a barrier for some consumers.
Geographic Limitations: Market access can be limited in certain regions due to infrastructure constraints or regulatory hurdles.
Competition from Alternative Fitness Activities: The market faces competition from other fitness activities, such as outdoor sports and group fitness classes.
Market Challenges:
The Fitness Equipment Market faces a complex set of challenges that impact its growth and sustainability. One of the primary challenges is the rapidly evolving technological landscape. The fitness industry is heavily influenced by advancements in areas such as artificial intelligence, virtual reality, and wearable technology. Keeping pace with these changes requires significant investment in research and development, as well as a willingness to adapt business models to incorporate new technologies. Failing to do so can lead to obsolescence and loss of market share.
Another significant challenge is the increasing competition within the market. The fitness equipment industry is highly fragmented, with a large number of players offering a wide range of products and services. This intensifies the pressure on pricing and margins, making it difficult for companies to differentiate themselves and maintain profitability. Furthermore, the rise of budget-friendly fitness options, such as online workout programs and free community fitness initiatives, poses a threat to traditional fitness equipment providers.
Consumer behavior also presents a challenge. The fitness industry is subject to fads and trends, which can quickly change consumer preferences and purchasing patterns. Companies must be able to anticipate and respond to these shifts in order to maintain relevance and appeal. Additionally, many consumers struggle with motivation and adherence to fitness routines, which can lead to abandonment of fitness equipment and a decline in sales. Addressing this challenge requires a focus on creating engaging and personalized fitness experiences that help users stay motivated and achieve their goals.
Supply chain disruptions and economic uncertainties are also major concerns. The fitness equipment market relies on a complex global supply chain for raw materials, components, and manufacturing. Disruptions to this supply chain, such as those caused by trade disputes or natural disasters, can lead to increased costs and delays in production. Economic downturns can also negatively impact consumer spending on non-essential items like fitness equipment, further exacerbating these challenges.
Finally, sustainability and environmental concerns are becoming increasingly important. Consumers are becoming more aware of the environmental impact of their purchasing decisions, and they are demanding more sustainable products and practices. Fitness equipment manufacturers must address these concerns by developing eco-friendly materials, reducing waste, and minimizing their carbon footprint. Failing to do so can damage their reputation and alienate environmentally conscious consumers.
Market Regional Analysis:
The Fitness Equipment Market exhibits varying dynamics across different regions. North America and Europe have traditionally been dominant markets, driven by high disposable incomes, a well-established fitness culture, and a high prevalence of lifestyle diseases. However, the Asia-Pacific region is emerging as a key growth market, fueled by increasing urbanization, rising disposable incomes, and a growing awareness of the importance of health and fitness. China and India, in particular, are experiencing rapid growth in their fitness equipment markets, driven by a large and increasingly health-conscious population. Latin America and the Middle East also offer growth opportunities, although market development may be slower due to economic and political factors.
Each region’s market is influenced by unique factors, such as cultural norms, government policies, and the availability of fitness infrastructure. In some regions, home fitness is more popular, while in others, commercial gyms and health clubs dominate. Regulatory requirements and trade policies can also impact market access and competitiveness. Understanding these regional differences is crucial for companies seeking to expand their presence in the global Fitness Equipment Market.
Frequently Asked Questions:
Q: What is the projected growth rate of the Fitness Equipment Market?
A: The Fitness Equipment Market is projected to grow at a CAGR of 5.2% from 2025 to 2032.
Q: What are the key trends in the Fitness Equipment Market?
A: Key trends include connected fitness, wearable technology, home fitness, virtual reality (VR) fitness, and a focus on personalized training.
Q: What are the most popular Fitness Equipment types?
A: Cardiovascular Training Equipment and Strength Training Equipment are the most popular types.
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MOUNTAIN VIEW — Google has offered buyouts to another swath of its workforce across several key divisions in a fresh round of cost cutting coming ahead of a court decision that could order a breakup of its internet empire. The Mountain View, California, company confirmed the streamlining that was reported by several news outlets. It’s […]
MOUNTAIN VIEW — Google has offered buyouts to another swath of its workforce across several key divisions in a fresh round of cost cutting coming ahead of a court decision that could order a breakup of its internet empire. The Mountain View, California, company confirmed the streamlining that was reported by several news outlets.
It’s not clear how many employees are affected, but the offers were made to staff in Google’s search, advertising, research and engineering units, according to The Wall Street Journal. Google employs most of the nearly 186,000 workers on the worldwide payroll of its parent company, Alphabet Inc.
“Earlier this year, some of our teams introduced a voluntary exit program with severance for U.S.-based Googlers, and several more are now offering the program to support our important work ahead,” a Google spokesperson, Courtenay Mencini, said in a statement.
“A number of teams are also asking remote employees who live near an office to return to a hybrid work schedule in order to bring folks more together in-person,” Mencini said.
Google is offering the buyouts while awaiting for a federal judge to determine its fate after its ubiquitous search engine was declared an illegal monopoly as part of nearly 5-year-old case by the U.S. Justice Department. The company is also awaiting remedy action in another antitrust case involving its digital ad network.
U.S. District Judge Amit Mehta is weighing a government proposal seeking to ban Google paying more than $26 billon annually to Apple and other technology companies to lock in its search engine as the go-to place for online information, require it to share data with rivals and force a sale of its popular Chrome browser. The judge is expected to rule before Labor Day, clearing the way for Google to pursue its plan to appeal last year’s decision that labeled its search engine as a monopoly.
The proposed dismantling coincides with ongoing efforts by the Justice Department to force Google to part with some of the technology powering the company’s digital ad network after a federal judge ruled that its digital ad network has been improperly abusing its market power to stifle competition to the detriment of online publishers.
Like several of its peers in Big Tech, Google has been periodically reducing its headcount since 2023 as the industry began to backtrack from the hiring spree that was triggered during pandemic lockdowns that spurred feverish demand for digital services.
Google began its post-pandemic retrenchment by laying off 12,000 workers in early 2023 and since then as been trimming some divisions to help bolster its profits while ramping up its spending on artificial intelligence — a technology driving an upheaval that is starting to transform its search engine into a more conversational answer engine.
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