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Steph Curry's Google partnership signals new era

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Steph Curry's Google partnership signals new era

Warriors superstar’s Google alliance signals new era in athletic innovation

The Golden State Warriors’ sharpshooting phenomenon has ventured beyond Oracle Park’s hardwood into Silicon Valley’s digital realm. Stephen Curry, the four-time NBA champion whose precision from beyond the arc redefined basketball’s modern landscape, has inked a comprehensive multi-year agreement with Google that positions him as the tech giant’s inaugural Performance Advisor.

This unprecedented collaboration between one of basketball’s most transformative figures and the world’s dominant search engine represents far more than celebrity endorsement. The partnership signals a fundamental shift in how elite athletes engage with technology companies, moving from traditional sponsorship models toward active product development and strategic consultation.

Curry’s Revolutionary Role at Google

The 36-year-old guard’s responsibilities extend across Google’s most ambitious verticals, encompassing Google Health, Google Pixel hardware development, and Google Cloud infrastructure services. Unlike conventional athlete partnerships that typically involve marketing appearances and social media promotion, Curry’s advisory position grants him direct input into product innovation cycles.

His involvement spans from conceptualizing user experience improvements to testing emerging technologies before they reach consumers. The Warriors’ point guard brings a unique perspective to Google’s development teams, offering insights from someone who operates under extreme performance pressure while maintaining split-second decision-making accuracy.

Technology Integration Beyond the Court

Curry’s commitment to the Google ecosystem extends throughout his entire organization. His training staff, business management team, and family have transitioned to Google’s hardware and software solutions, creating a comprehensive testing environment that provides real-world feedback on consumer products.

The transition includes widespread adoption of Pixel smartphones for team communication, Pixel Watches for biometric monitoring during training sessions, and Pixel Buds for audio requirements during workouts and travel. This comprehensive integration offers Google unprecedented access to elite athletic performance data while showcasing the practical applications of their consumer technology.

The move proves particularly significant given the sports world’s traditional reliance on Apple products. Curry’s public embrace of Google’s hardware ecosystem sends a powerful message about the company’s competitive positioning in premium consumer electronics.

Productivity Innovation Through Athletic Demands

Beyond hardware adoption, Curry‘s organization leverages Google‘s productivity suite, including Gemini artificial intelligence and Workspace collaboration tools, to manage the complex logistics of professional athletics. The integration provides Google’s development teams with insights into how high-performance professionals utilize productivity software under demanding circumstances.

This real-world application testing enables Google to refine their business tools based on feedback from users who require maximum efficiency and reliability. The collaboration demonstrates how athletic organizations can serve as proving grounds for enterprise software development.

Artificial Intelligence Transforms Youth Development

The partnership’s most groundbreaking component involves Google Cloud’s AI Basketball Coach, powered by the advanced Gemini 2.5 Pro language model. This innovative system analyzes shooting mechanics, provides real-time biomechanical feedback, and offers personalized training recommendations for developing players.

During recent youth training initiatives, young athletes experienced firsthand how artificial intelligence can accelerate skill development. The system captures shooting form through advanced computer vision, processes movement patterns through machine learning algorithms, and delivers actionable coaching insights that traditionally required human expertise.

Curry’s Impact on Athletic Technology

The collaboration represents more than product development; it establishes a new paradigm for athlete-technology partnerships. Rather than simply lending his name and image to marketing campaigns, Curry actively participates in shaping products that millions of consumers will eventually use.

His influence extends to user interface design, where his perspective as someone who processes information rapidly under pressure helps create more intuitive interactions. The partnership also explores how professional athletes can contribute to accessibility improvements, ensuring technology serves users across diverse ability levels.

The initiative has already influenced Google’s approach to health and fitness applications, with Curry’s input helping prioritize features that matter most to active users. His feedback loop accelerates product iteration cycles while ensuring new features address real-world athletic needs.

This strategic alliance between basketball excellence and technological innovation positions both parties at the forefront of sports technology evolution. As artificial intelligence and wearable technology continue advancing, Curry‘s advisory role ensures these developments remain grounded in practical athletic application rather than theoretical possibility.

The partnership ultimately represents a preview of how sports and technology will continue converging, with elite athletes serving as both testing grounds and creative partners in developing the next generation of performance-enhancing innovations.

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2025 NCAA volleyball live updates: Bracket, schedule, highlights

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Updated Dec. 6, 2025, 9:04 p.m. ET



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Emma Reaves Breaks Own School Record in Tri-Meet with URI, Stonehill

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KINGSTON, R.I. — Sophomore thrower Emma Reaves (Westminster, Md.) placed first in the shot put, headlining the women’s track and field team’s first-place finish in the team’s tri-meet with the University of Rhode Island and Stonehill College, winning with 104 points.
 
UNH’s men’s track and field team finished in third with 89 points, while URI won the meet with 96 points and Stonehill closed with 91 points.
 
In addition to Reaves’ win, the following Wildcats placed:
 

  • Women’s Long Jump

    • Sophomore Sarah Moore (Lisbon, Maine), first place (5.75m)
    • Graduate student Autumn Agri (Stratham, N.H.), second place (5.35m)
    • Junior Audrey Thornton (Freedom, N.H.), third place (5.28m)

  • Men’s Long Jump

    • Freshman Rio Calle (Weare, N.H.), fourth place (7.01m)

  • Women’s Triple Jump
  • Men’s Triple Jump

    • Sophomore Ethan Palmer (Bowdoin, Maine), third place (14.60m)

  • Women’s Shot Put

    • Reaves, first place (14.38m)
    • Freshman Payton Goulding (Cumberland, R.I.), third place (11.86m)
    • Sophomore Ruby Prentiss (Falmouth, Maine), sixth place (11.13m)

  • Men’s Shot Put
  • Women’s Weight Throw

    • Reaves, first place (17.87m)
    • Goulding, third place (15.23m)
    • Junior Briana Danis (Hooksett, N.H.), fifth place (15.06m)
    • Prentiss, sixth place (14.31m)1.5

  • Men’s Weight Throw

    • Senior Liam McGovern (North Kingstown, R.I.), first place (19.79m)
    • Abaka-Amuah, second place (19.53m)
    • Senior Jack Washam (Nashua, N.H.), third place (17.73m)

  • Women’s High Jump
  • Men’s High Jump

    • Junior Gunnar Sokol (Berwick, Maine), seventh (1.90m)
    • Sophomore Samuel Grube (Dover, N.H.), ninth (1.90m)

  • Men’s Pole Vault
  • Men’s 1 Mile
  • Women’s 60m Hurdles
  • Women’s 600m Run
  • Men’s 600m Run

    • Sophomore James Gecek (High Bridge, N.J.), seventh (1:25.58)

  • Women’s 60m Dash

    • Nada, first (7.71)
    • Moore, second (7.72)
    • Thornton, third (7.88)
    • Sophomore Eva Roberts (Derry, N.H.), fifth (7.92)

  • Men’s 1000m Run
  • Women’s 300m Dash

    • Thornton, second (42.43)
    • Sophomore Brooke White (Barnet, Vt.), fifth (42.90)
    • Senior Liliana Chirichella (Troy, N.H.), seventh (43.66)
    • Roberts, ninth (45.25)

  • Women’s 3000m Run

    • Senior Claire Ronan (Port Jefferson Station, N.Y.), first (10:09.32)
    • Senior Carolyn Day (Wolfeboro, N.H.), third (10:37.08)

  • Men’s 3000m Run
  • Women’s 4x400m Relay

    • New Hampshire “A” (Chirichella, Hickey, Dillon, Agri), second (4:08.42)

  • Men’s 4×400 Relay

    • New Hampshire “A” (Gecek, Daniel Anderson [Naugatuck, Conn.], Calle, Lesniak), fourth (3:28.38)



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ACU Heads to College Station for First Meet of the Indoor Season

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The ACU track and field team opens its indoor season by competing in the McFerrin 12-Degree Invitational on the campus of Texas A&M on Saturday. The meet will be a low-key meet designed to get in some competition before the Christmas break.

Joining ACU and host Texas A&M in the field will be Baylor, Sam Houston State, SMU, and UTSA.

This meet will be the first competition for several newcomers to the program. There are plans to have three 4×400 relays for the women and the men and some of the newcomers will only run on the relays this weekend.

ACU entries for the men include: 60 (Horatio Brooks); 300 (Gage Heighten); 1000 (Evan Martin); Mile (Benjamin Castro, Vincent Luffey); 3,000 (Mark Barajas, Carlos Cortez); 60 hurdles (Canaan Fairley, Miguel Hall); high jump (Canaan Fairley); long jump (Horatio Brooks); weight throw (Rhet Punt, Matthew Udemba).

There will also be a large relay pool to fill out the three 4×400 relays and this pool includes newcomers who will only be competing in the relays – Durrell Collins, Abraham Olufemi-Dada, Nickens Lemba – and two returnees also running solely on the relays this weekend – Ethan Krause and Ryan McMeen.

ACU entries for the women include: 60 (Lauren Foxworth, Darinasia Taylor, Kee’Lani Whitlock, Neriah Williams, Morgan Morris, Halle Gunter, Jaeden Thomas); 300 (Morgan Morris, Kaycian Johnson); 600 (Madelyn McFadden, Anna Vyn, Gracee Whiteaker, Jalyn Childers); 1000 (Emma Santoro); Mile (Lola Buentello); 60 hurdles (Hana Banks, Nele Huth, Natalie Poe, Skyla Riedel); high jump (Kaia Anderson, Kennadi Payne, Natalie Poe); long jump (Halle Gunter, Nele Huth, Skyla Riedel, Jaeden Thomas); shot put (Sterling Glenn, Ciara Tilley, Mariana Van Dyk); weight throw (Sterling Glenn, Mariana Van Dyk).

Because the McFerrin Invitational will not have a triple jump in the meet, two Wildcats took part in the OU Winter Field Fest. Arthur Jenkins recorded a 14.94m triple jump, while Mackenzie Flaugher went 11.70m.

The McFerrin 12-Degree Invitational will be held in the Murray Fasken Indoor Track on the Texas A&M campus. The field events will begin at 2 p.m. and the running events at 4 p.m. on Saturday.

Coach Miles Smith: I’m excited to see our kids compete. They have been working hard. We have a lot of newcomers who are getting their first taste of collegiate competition, so it will be fun to watch them compete.  Our goal is to come out healthy and learn what we need to work on over the next few weeks before the bulk of our season kicks off in mid-January.

 



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Petitjean, Weber Set Personal Bests In Boston

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BOSTON – The Elon University women’s track and field team opened its indoor season with two members of its distance squad competing at the Sharon Colyear-Danville Opener on Saturday at the BU Track and Tennis Center.
 
Senior Sarah Petitjean led the Phoenix in the 3,000 meters, posting a personal-best time of 9:49.97 to place 52nd in a field of 95 runners.
 
In the 5,000 meters, junior Hannah Weber also set a personal record with a time of 16:29, improving her previous best by nearly three seconds.
 
ON DECK
Elon will be idle for the winter break before returning to competition on Jan. 17 at the Mondo College Invitational at the JDL Fast Track Complex.
 

— ELON —



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Mountaineers Set New 4×400-Meter Relay Meet Record at Indoor Season Opener

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WINSTON-SALEM, N.C.  – The App State women’s track and field team opened the 2025-26 indoor season at the Visit Winston-Salem College Kick-Off on Saturday. A new meet record, set by the 4×400-meter relay quartet of junior Nicole Wells, seniors Damyja Alejandro-Ortiz and Daye Talley, and junior Jayla Adams, punctuated the day’s action. 

“This was a great season opener for all event groups to knock the rust off from months ago. The athletes are really motivated to be back from break and start the season.” said director of track & field/cross country Damion McLean. “Expectations are high this season, so we have to stay motivated on an elite level to be competitive.” 

 

Wells, Alejandro-Ortiz, Talley, and Adams stopped the clock at 3:45.76 for a new meet record in the women’s 4×400-meter relay. The previous meet record was 3:49.07, set in 2021 by Duke’s Jenna Crean, Lauren Hoffman, Megan McGinnis, and Kiara Ekeigwe. The Mountaineers were two seconds shy of the App State school record of 3:43.85, which was set at the 2023 Sun Belt Indoor Championships. Earlier in the afternoon, Adams and Talley finished third (24.39) and fifth (24.77), respectively, in the women’s seeded 200 meters. Adams remains third in the App State all-time list with her personal best of 24.22, which she set during the 2024 campaign. In the women’s unseeded 200 meters, sophomore Kaitlyn McLeod placed fifth with a time of 25.04.

 

In her collegiate indoor debut, freshman Alana Braxton posted a pair of first place finishes in the women’s triple jump (12.32m (40′ 5″)) and women’s long jump (5.87m (19′ 3.25″)). Fellow freshman Ashlynn Wimberly landed second with a leap of 12.14m (39′ 10″) and sophomore Jahaila Wright placed sixth with a leap of 11.60m (38′ 0.75″) in the women’s triple jump. With a leap of 5.31m (17′ 5.25″) freshman Kelly MacBride rounded out the top 10 in the women’s long jump.

 

Senior Ava Studney placed first in the women’s pole vault, recording a clearance of 3.95m (12′ 11.5″). 

 

Junior Kendall Johnson placed second with a time of 7.50 in the women’s 60 meters, coming within 0.08 of her personal best and program record of 7.42, which she set at last season’s SBC Indoor Championships. Wells rounded out the top 10 in the women’s 60 meters with a time of 7.73.

 

With a time of 2:18.09, senior Addison Ollendick-Smith placed fourth in the women’s 800 meters. Ollendick-Smith, who stands second all-time in the program record book, was seven seconds shy of her personal best of 2:11.13, which she set last season.

 

With a personal best toss of 14.70m (48′ 2.75″), junior Dianna Boykin placed eighth in the women’s weight throw. Sophomore Emily Edwards placed eighth with a toss of 12.17m (39′ 11.25″) in the women’s shot put and rounded out the top 10 in the women’s weight throw with a mark of 14.03m (46′ 0.5″).

 

Up Next

The Mountaineers will resume the indoor track and field season with the UNC Asheville Collegiate Opener at Tryon International on Jan. 10.

 



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No. 2 seed ASU volleyball advances to Sweet 16 in NCAA Tournament

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Updated Dec. 5, 2025, 11:15 p.m. MT



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