Technology

Strength Training Equipment Market Size & Share

Strength Training Equipment Market Insights Global Strength Training Equipment Market size was valued at USD 14.44 Billion in 2023 and is poised to grow from USD 15.22 Billion in 2024 to USD 22.76 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032). The strength training equipment market is growing globally […]

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4 weeks ago

May 19, 2025

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Strength Training Equipment Market Insights

Global Strength Training Equipment Market size was valued at USD 14.44 Billion in 2023 and is poised to grow from USD 15.22 Billion in 2024 to USD 22.76 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The strength training equipment market is growing globally in a rather dynamic manner due to the changes in the preferences of people, enhancing technologies, and changing trends. Thus, a focus on fitness functional purpose, longevity, and integrative health is pushing people toward strength training as a focus of their workout. This change is evidently seen in weights exercises such as squats, deadlifts, and performing resistance training, instead of cardio workouts.

Technological advancement is further setting the future market trends. Products which are endowed with features like real-time feedback, coaching, and compatibility with other mobile applications will help users to engage more and get better results within training. All these innovations relate to IT literate population who looks forward to having numerical solution to their fitness challenges. Furthermore, the COVID-19 pandemic has boosted the idea of home fitness making it necessary to have equipment that fits in one’s house while at the same time supporting strength training.

However, the market faces challenges. Advanced equipment which requires a buyer to spend a lot of money initially are likely to be viewed as risky when there is economic instability. Additionally, the living conditions of city life make it difficult to invest in large and cumbersome equipment. All these require products with cheap, compact designs to address issues of market access.

One of the emerging trends identified in the strength training equipment is that the growth of strength training gyms. These are particularly relevant to those who are looking for more specific intense training and not the cardio-notion of other common facility. For instance, during the COVID pandemic, independent strength training studios like JDI Barbell in Manhattan have experienced significant increases in its members, as many people leave mass market gyms searching for a specialised focus on strength training. This impact bears with a larger trend towards more specific kind of fitness equipment and contrivances, thereby affecting the gym equipment market as well as its construction.

Market snapshot – (2025-2032)

Global Strength Training Equipment Market ($ Bn)

Country Share for North America Region (%)

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Strength Training Equipment Market Segments Analysis

By Equipment Type

What is the dominating segment in Equipment Type?

Free weights continue to dominate the strength training equipment category, driven by their versatility, affordability, and suitability for both basic and advanced workouts. Their minimalistic design appeals to both home users and professional gyms seeking flexible training options without significant space or cost constraints. Moreover, the growing popularity of functional training programs and compound exercises such as deadlifts and squats has reinforced the relevance of free weights across all user segments.

Which sub-segment is growing the fastest in Equipment Type?

Resistance bands are emerging as the fastest-growing sub-segment due to their affordability, portability, and ease of use, particularly among beginners and home users. Their adaptability for rehabilitation and low-impact training further enhances their appeal, especially among older populations and wellness-focused consumers.

By End Use

What is the dominating segment in End Use?

Commercial gyms remain the dominant end-use segment, supported by continued investment in facility upgrades and the return of members post-pandemic. These gyms prioritize a broad range of equipment, especially strength training options, to meet the growing demand for diversified workouts. Additionally, the rise of boutique gyms specializing in strength and resistance training contributes to sustained demand within the commercial sector.

Which sub-segment is growing the fastest in End Use?

Home gyms are the fastest-growing segment, fueled by a sustained cultural shift toward convenient, personalized fitness solutions. Remote work lifestyles, digital fitness integration, and a desire for private workout environments have all accelerated home gym adoption.

Global Strength Training Equipment Market Analysis By Vehicle Type

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Strength Training Equipment Market Regional Insights

North America Leads with Established Fitness Culture

North America stands as the leading region in the global strength training equipment market, propelled by a deeply ingrained fitness culture, high disposable incomes, and a robust network of commercial gyms. The region’s emphasis on health and wellness, coupled with the popularity of fitness trends like CrossFit and functional training, fuels the demand for strength training equipment. Technological advancements and the integration of smart features into fitness equipment further enhance user engagement, solidifying North America’s dominance in this market.

In the United States, there’s a notable shift in gym layouts, with facilities reallocating space from traditional cardio machines to accommodate more strength training areas. This change is driven by the growing popularity of weightlifting and resistance workouts among both men and women. Additionally, the rise of weight-loss drugs like Ozempic has led to increased awareness about muscle loss, prompting gyms to invest more in strength training equipment to meet the evolving needs of their clientele.

In Canada, the strength training equipment market is experiencing growth, supported by technological advancements and a growing emphasis on health and wellness. The integration of smart features into fitness equipment, such as real-time performance tracking and personalized coaching, appeals to the tech-savvy population. This trend, combined with government initiatives promoting physical activity, contributes to the increasing demand for strength training equipment in the country.

Asia-Pacific Surges with Health-Conscious Consumers

The Asia-Pacific region is witnessing the fastest growth in the strength training equipment market, driven by rapid urbanization, rising disposable incomes, and increasing health awareness. Countries like China and India are at the forefront, with a growing number of fitness centers and gyms catering to an expanding middle-class population. The demand for home fitness equipment is also on the rise, particularly in urban areas where space is limited. Additionally, the increasing popularity of fitness apps and online workout programs is driving the adoption of strength training equipment among tech-savvy consumers.

India’s fitness equipment market is experiencing significant growth, fueled by increasing health consciousness and the adoption of digital fitness solutions. The integration of smart features into fitness equipment, such as AI-based personal training and real-time performance tracking, is attracting consumers seeking personalized workout experiences. Moreover, the expansion of commercial gym chains and investments by companies like Decathlon are enhancing the accessibility and availability of strength training equipment across the country.

In China, the strength training equipment market is expanding rapidly, driven by a growing middle class and increasing health awareness. The government’s emphasis on promoting physical fitness and the proliferation of fitness centers in urban areas contribute to the rising demand for strength training equipment. Additionally, the integration of technology into fitness equipment, offering features like virtual coaching and performance tracking, appeals to the tech-oriented population, further boosting market growth.

Global Strength Training Equipment Market By Geography

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Strength Training Equipment Market Dynamics

Strength Training Equipment Market Driver

Strength training fuels modern wellness priorities

The increasing public focus on functional fitness and healthy aging is driving demand for strength training equipment. Consumers are recognizing strength training as essential not just for aesthetics but for mobility, bone health, and long-term vitality. This shift is reshaping fitness routines, fueling sustained interest in both home and commercial equipment offerings.

Tech-enhanced equipment reshapes training experience

Smart strength training equipment embedded with sensors, apps, and real-time feedback tools is attracting a new generation of fitness enthusiasts. These features enable personalized workouts, track progress, and boost engagement—meeting consumer expectations for innovation while encouraging consistent use, thereby accelerating market adoption across both home and gym segments.

Strength Training Equipment Market Restraint

Premium pricing limits widespread consumer access

Due to the high costs of engineering or smart-enabled strength training equipment, it is challenging for buyers such as individuals or small commercial gyms. Many consumers prefer cheaper products/options or choose to postpone their buying decision, which hampers the growth rate of market penetration – especially in the regions with a comparatively low disposable income per capita regarding the fitness segment.

Limited home space curbs equipment adoption

People living in urban areas are likely to have limited space and as such cannot afford to use large or extensive strength training equipment. This is most evident in small cities or towns where living space is abundant and huge gears are needed, or in large cities where space is limited and only gears that can easily be moved from place to place or those that have multiple uses in a single compact space are needed that reduces the market.

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Strength Training Equipment Market Competitive Landscape

The global strength training equipment market is highly fragmented with strategic players focusing on innovation, geographical expansion, and innovation in products. From Technogym Coach to ARTYASHA, Technogym has established solutions powered through AI; the company’s strategy places significant importance to clients’ customization. Life Fitness deals with long-lasting effective equipment in different sectors and, on the other hand, Johnson Health Tech through mergers; especially in India. Peloton enters strong fitness with Home gym smart system that aligns nicely with what it has already in the cardiovascular category. Eleiko continues with the Olympic standard equipment quality to support its premium branding. These companies compete by adopting new trends, focusing more in smart aspects, and growing their market to a new commercial and home fitness.Top Players Company Profiles

Johnson Health Tech Co., Ltd.

ICON Health & Fitness, Inc.

Core Health & Fitness, LLC

True Fitness Technology, Inc.

Hoist Fitness Systems (U.S.)

Peloton Interactive, Inc.

Recent Developments in Strength Training Equipment Market

In October 2023, Speediance, a brand under Shenzhen Speediance Life Technology Co., Ltd., launched the Speediance Gym Pal in the U.S. home fitness market—an advanced strength training machine featuring smart tracking tools and digital workout insights, aimed at enhancing home-based strength training experiences.

In March 2023, Life Fitness unveiled new innovations across its cardio, strength, and digital product categories, including upgraded Insignia lines and Hammer Strength HD Plate and Plate Loaded machines, reflecting the company’s focus on performance, user experience, and integrated fitness solutions.

In December 2023, Peloton launched its Strength+ app for iOS, offering guided strength training programs, personalized workout plans, real-time coaching, and progress tracking. The app supports member-owned audio integration and caters to all fitness levels, marking Peloton’s deeper expansion into digital strength training solutions.

Strength Training Equipment Key Market Trends

Virtual fitness platforms elevate home training experiences: The growing integration of virtual fitness platforms with strength training equipment is reshaping the market. As consumers increasingly demand personalized workout experiences, the ability to connect strength equipment with virtual training apps provides an interactive, engaging way to monitor progress and receive expert guidance, making home workouts more appealing.

Compact equipment meets space-efficient fitness needs: There is a rising trend toward compact and multifunctional strength training equipment, particularly for home gyms in urban settings. Consumers are seeking space-saving solutions that don’t compromise on workout variety, leading to a surge in versatile equipment like adjustable dumbbells and all-in-one machines that cater to diverse strength training routines.

Strength Training Equipment Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global strength training equipment market is being driven by the growing emphasis on health and wellness, with consumers increasingly prioritizing strength training for longevity and functional fitness. However, high costs of advanced equipment act as a restraint, limiting accessibility for some users. North America remains the dominating region, supported by a well-established fitness culture and high disposable incomes. Free weights lead the market segment, benefiting from their versatility and effectiveness in a wide range of training regimens. Additionally, the integration of smart technology into fitness equipment complements the focus on personalized training experiences, further fueling market growth by enhancing user engagement and satisfaction.

Report Metric	Details
Market size value in 2023	USD 14.44 Billion
Market size value in 2032	USD 22.76 Billion
Growth Rate	5.2%
Base year	2024
Forecast period	(2025-2032)
Forecast Unit (Value)	USD Billion
Segments covered	By Equipment Type Free Weights, Weight Machines, Resistance Bands, Kettlebells, and Others By End Use Home Gyms, Commercial Gyms, Health Clubs, Fitness Studios, and Others By Material Steel, Plastic/Rubber, Iron, and Aluminum By Distribution Channel
Regions covered	North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered	Life Fitness Technogym S.p.A. Johnson Health Tech Co., Ltd. ICON Health & Fitness, Inc. Nautilus, Inc. Precor Incorporated Core Health & Fitness, LLC Rogue Fitness True Fitness Technology, Inc. Hoist Fitness Systems (U.S.) Eleiko Dyaco International Inc. Body-Solid, Inc. Hammer Strength Cybex International PowerBlock, Inc. Peloton Interactive, Inc. Decathlon York Fitness Star Trac
Customization scope	Free report customization with purchase. Customization includes:- Segments by type, application, etc Company profile Market dynamics & outlook Region

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Technology

New offside technology and other innovations at the Club World Cup

New offside technology and other innovations at the Club World Cup football Express newspaper 12/06/2025 17:12 Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball. This is one of […]

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June 13, 2025

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New offside technology and other innovations at the Club World Cup

football

Express newspaper

12/06/2025 17:12

Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball.

This is one of the most important initiatives being implemented in this 32-team tournament to be held in the USA and aims to reduce unnecessary delays during the game.

The assistant referees will receive the notification immediately, without having to wait for the positions and distances to be checked, as is usually the case with the semi-automatic offside systems used in most major leagues.

SAO was first introduced in the Premier League on April 12, while previously all offside decisions were made by VAR.

This improved technology comes just a month after Nottingham Forest striker Taiwo Awoniyi suffered a serious abdominal injury after colliding with the post in the match against Leicester, in an action that occurred despite him being in a clear offside position that had not been flagged.

Among the other innovations that will be used in the tournament that starts on Sunday are:

Referees will wear body cameras, which will broadcast live footage before the match and on delay during it.
An eight-second countdown for goalies to release the ball after possession.
VAR footage will be broadcast in real time to fans inside the stadium.

These developments aim to increase transparency, efficiency and safety on the field during this important international competition.

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PMG Acquires Momentum Commerce to Boost Retail Media & Marketplace Strategy

PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across […]

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June 13, 2025

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With a team of 45 experts and proven success across platforms like Amazon, Walmart, Target, and Instacart, Momentum Commerce significantly enhances PMG’s retail media strength. The company’s Velocity™ platform monitors more than 37 million products and 880,000 brands, offering AI-driven insights in pricing, advertising, and category performance.

“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG founder and CEO George Popstefanov. “Momentum Commerce brings world-class talent, proprietary tech, and a relentless focus on impact.”

Founded in Fort Worth, PMG is now headquartered in Dallas.

John T. Shea, founder and CEO of Momentum Commerce, will continue in a leadership role at PMG, heading its new Commerce Center of Excellence.

“Commerce is no longer a silo,” said Shea. “Winning requires agility, intelligence. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”

Momentum Commerce, a top-three independent Amazon Advertising Partner, brings marquee clients like Beats by Dre, Therabody, and Generac. The acquisition also strengthens PMG’s retail portfolio, which includes Crate & Barrel, J.Crew, Kohler, Petco, and Sephora.

Momentum Commerce will operate fully under the PMG brand, with integration beginning immediately. The acquisition expands PMG’s presence in the Northeast and enhances its ability to deliver connected strategies that link real-time retail signals to performance marketing outcomes.

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Technology

Home Gym Equipment Global Market Report 2025: Economic Trends Power Growth

Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034 ” — The […]

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June 13, 2025

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Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034

The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034

The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034
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LONDON, GREATER LONDON, UNITED KINGDOM, June 11, 2025 /EINPresswire.com/ — The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034

The home gym equipment market has seen steady growth in recent years, fueled by a rise in health consciousness and awareness about fitness. With an increase in disposable income, an expansion of e-commerce platforms, and the influence of fitness influencers, the market size grew from $4.77 billion in 2024 to an estimated $5.20 billion in 2025. Further development is projected with a compound annual growth rate CAGR of 9.1%.

What’s Fueling The Growth Of The Home Gym Equipment Market Going Forward?

Looking ahead, the home gym equipment market is primed for strong growth, with an anticipated market size of $7.26 billion by 2029. This translates to a compound annual growth rate CAGR of 8.7%. This predicted expansion will be driven by a surge in home renovations and dedicated workout spaces, a rise in popularity of fitness apps, increased awareness of mental health benefits of exercise, government initiatives promoting fitness, and a growing interest in strength training.

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What’s Driving The Home Gym Equipment Market Growth?

Unfortunately, the rise of cardiovascular diseases and obesity is a significant factor propelling the market. Poor dietary habits from high consumption of processed foods, high in unhealthy fats, sugars, and salt, lead to weight gain and health-related issues. This alarming reality fuels the demand for home gym equipment, providing easy access to regular physical activity vital for heart health, metabolism boost, and weight management, among others.

In the U.S, the American Heart Association reported a significant increase in cardiovascular disease-related deaths in 2022, recording a total of 941,652 deaths, 10,000 more than the deaths recorded in 2021. On a global scale, the World Health Organization observed that more than 390 million children and adolescents aged 5-19 were overweight in 2022, with 160 million affected by obesity. This crisis is estimated to translate to $3 trillion annually by 2030, and an increase to a whopping $18 trillion by 2060.

What Key Player Strategies Are Driving The Home Gym Equipment Market?

The home gym equipment market involves several major companies, among them Louis Vuitton Malletier S.A., Amer Sports Oyj, Peloton Interactive Inc., Johnson Health Tech Co., Technogym S.p.A., Life Fitness LLC, Nautilus Inc., Precor Incorporated, Impulse Qingdao Health Tech Co. Ltd., Hammer Sport AG, Speediance Technology Co. Ltd., True Fitness Technology Inc., HOIST Fitness Systems Inc., Cybex International Inc., NordicTrack Inc., ICON Health & Fitness Inc., NOHrD GmbH, Tunturi New Fitness B.V.

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What Are The Emerging Trends In The Home Gym Equipment Market?

Emerging trends that will enhance the market include technological advancements in gym equipment, the integration of smart technology in workout machines, customization of fitness programs, and an increasing demand for compact and space-saving gear. Fitness wearables and tracking devices will also contribute significantly to the growth of the home gym equipment market. These industry-leading companies are exploring innovative solutions, such as personalized workout plans, to make fitness routines more effective.

How Is The Home Gym Equipment Market Segmented?

The home gym equipment market is segmented by equipment type, category, price range, and distribution channel. The equipment types include cardiovascular training equipment and strength training equipment. The categories are conventional equipment and smart equipment. There are also different price ranges low, medium, high, or premium and distribution channels online, offline.

What Are The Regional Insights In The Home Gym Equipment Market?
In 2024, North America was the largest region in the home gym equipment market. Asia-Pacific, however, is expected to be the fastest-growing region in the forecast period, covering Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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Technology

The National Football League Expands and Extends Strategic Partnership with Genius Sports in Multi-Year Deal

The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds. Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and […]

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The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds.

Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and sportsbooks globally. It will also retain exclusive rights to low-latency live game streams for sportsbook platforms and expand its role to include in-game ad sales and international inventory reselling.

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Technology

Emerging Trends in Fitness Equipment Market 2032: New Study

fitness equipment market “ The global Fitness Equipment Market is experiencing significant growth, driven by a confluence of factors that are reshaping the landscape of health and wellness. At the heart of this expansion is a growing awareness of the importance of physical fitness for overall health and well-being. This awareness is fueled by public […]

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June 13, 2025

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fitness equipment market

“

The global Fitness Equipment Market is experiencing significant growth, driven by a confluence of factors that are reshaping the landscape of health and wellness. At the heart of this expansion is a growing awareness of the importance of physical fitness for overall health and well-being. This awareness is fueled by public health campaigns, rising rates of chronic diseases linked to sedentary lifestyles, and an increasing focus on preventative healthcare. Technological advancements are also playing a pivotal role, with the introduction of smart fitness equipment, wearable devices, and interactive training platforms that enhance the user experience and provide personalized feedback. The integration of features like heart rate monitoring, virtual reality workouts, and data-driven progress tracking are attracting a wider audience, including tech-savvy consumers who are looking for innovative ways to stay active. Furthermore, the fitness equipment market is increasingly addressing global challenges related to public health and accessibility. By providing convenient and effective tools for exercise, it empowers individuals to take control of their health and reduce their risk of developing conditions such as obesity, diabetes, and cardiovascular disease. Moreover, the market is responding to the needs of diverse populations by offering a range of equipment options for different fitness levels, age groups, and physical abilities. This includes inclusive designs that cater to individuals with disabilities, as well as specialized equipment for rehabilitation and therapeutic purposes. The fitness equipment market is not only about selling products but also about promoting a culture of health and wellness that benefits society as a whole.

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Market Size:

The Fitness Equipment Market is estimated to reach over USD 72.53 Billion by 2032 from a value of USD 48.35 Billion in 2024. It is projected to grow by USD 50.01 Billion in 2025, exhibiting a CAGR of 5.2% from 2025 to 2032.

Definition of Market:

The Fitness Equipment Market encompasses the production, distribution, and sale of a wide range of devices and technologies designed to facilitate physical exercise and improve physical fitness. It includes both equipment for cardiovascular training and strength training, as well as body composition analyzers and other related tools. Key components of this market are:

Cardiovascular Training Equipment: This includes treadmills, elliptical trainers, stationary bikes, rowing machines, and stair climbers. These devices are designed to improve cardiovascular health through aerobic exercise.

Strength Training Equipment: This category includes weight machines, free weights (dumbbells, barbells), resistance bands, and cable machines. These devices are used to build muscle strength and endurance through resistance exercise.

Body Composition Analyzers: These devices measure various body composition parameters, such as body fat percentage, muscle mass, and bone density. They help individuals track their progress and assess their overall fitness level.

Fitness Accessories: This includes fitness trackers, heart rate monitors, smartwatches, and other wearable devices that monitor physical activity and provide data on exercise performance.

Digital Platforms and Apps: Many fitness equipment providers offer digital platforms and mobile apps that integrate with their equipment to provide personalized training programs, track progress, and offer virtual coaching.

Key terms related to the fitness equipment market include:

Home Fitness: Refers to the use of fitness equipment in residential settings for personal exercise.

Commercial Fitness: Refers to the use of fitness equipment in gyms, health clubs, hospitals, and corporate wellness centers.

Connected Fitness: The integration of technology into fitness equipment to provide interactive and data-driven workouts.

Wearable Technology: Devices worn on the body that track fitness-related data, such as heart rate, steps taken, and calories burned.

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Market Scope and Overview:

The Fitness Equipment Market’s scope is expansive, encompassing a diverse array of technologies, applications, and industries. The market spans a wide range of fitness equipment, from basic home-use items like dumbbells and resistance bands to sophisticated, technologically advanced machines found in commercial gyms and rehabilitation centers. Technologies involved include mechanical engineering for equipment design, electronics for digital displays and control systems, and software development for connected fitness platforms and apps. Applications of fitness equipment are equally varied, ranging from cardiovascular training and strength building to rehabilitation, weight management, and sports performance enhancement. Industries served include individual consumers, health clubs and gyms, hospitals and rehabilitation centers, corporate wellness programs, hotels and resorts, and educational institutions.

The importance of the Fitness Equipment Market extends far beyond its economic value. In the larger context of global trends, it plays a crucial role in addressing public health challenges such as obesity, cardiovascular disease, and diabetes. With rising healthcare costs and an aging global population, preventative health measures are becoming increasingly important. Fitness equipment provides a convenient and accessible way for individuals to engage in regular physical activity, promoting overall health and well-being. Furthermore, the market contributes to the growing awareness of the importance of physical fitness for mental health and stress reduction. As technology continues to advance, the fitness equipment market is poised to play an even greater role in promoting health and wellness on a global scale.

Top Key Players in this Market

Nautilus, Inc. (United States) Life Fitness (United States) Technogym S.p.A. (Italy) Precor Incorporated (United States) Johnson Health Tech Co., Ltd. (Taiwan) ICON Health & Fitness, Inc. (United States) Matrix Fitness (United States) Cybex International (United States) True Fitness Technology, Inc. (United States) Shuhua Sports Co., Ltd. (China)

Market Segmentation:

The Fitness Equipment Market can be segmented as follows:

By Equipment Type: This includes Cardiovascular Training Equipment (treadmills, ellipticals, bikes), Strength Training Equipment (weight machines, free weights), Body Composition Analyzers, and Others (accessories, functional training equipment). Cardiovascular equipment holds a significant share due to its popularity for cardio health and weight management.

By Application: This includes Cardio Training, Strength Training, Rehabilitation, and Weight Management. Cardio training applications drive a substantial portion of the market, given the widespread focus on cardiovascular health.

By End-User: This encompasses Home Users, Health Clubs/Gyms, Hospitals and Rehabilitation Centers, Corporate Offices, and Hotels and Resorts. Health Clubs/Gyms and Home Users are major segments, with increasing emphasis on fitness accessibility at home.

Market Drivers:

Factors driving growth in the Fitness Equipment Market include:

Growing Awareness of Health and Fitness: Increasing awareness of the health benefits of physical activity is driving demand for fitness equipment.

Technological Advancements: The integration of technology into fitness equipment, such as connected fitness platforms and wearable devices, is enhancing the user experience and attracting new customers.

Rising Obesity Rates: The increasing prevalence of obesity is driving demand for weight management solutions, including fitness equipment.

Government Initiatives: Government programs promoting physical activity and healthy lifestyles are supporting market growth.

Increasing Disposable Income: Rising disposable incomes in developing countries are making fitness equipment more affordable and accessible.

Market Key Trends:

Significant market trends in the Fitness Equipment Market include:

Connected Fitness: The growing popularity of connected fitness platforms and equipment is transforming the way people exercise.

Wearable Technology: The integration of wearable technology into fitness routines is providing users with real-time data and personalized feedback.

Home Fitness: The increasing demand for home fitness solutions is driving innovation in compact and versatile equipment.

Virtual Reality (VR) Fitness: VR technology is creating immersive and engaging fitness experiences.

Focus on Personalized Training: Fitness equipment manufacturers are offering personalized training programs and coaching services.

Market Opportunities:

Growth prospects in the Fitness Equipment Market include:

Expansion in Emerging Markets: Opportunities exist to expand into emerging markets with growing populations and increasing disposable incomes.

Development of Innovative Products: There is potential to develop new and innovative fitness equipment that caters to specific needs and preferences.

Strategic Partnerships: Collaborations between fitness equipment manufacturers, technology companies, and healthcare providers can drive innovation and market growth.

Emphasis on Sustainability: Developing sustainable and eco-friendly fitness equipment can attract environmentally conscious consumers.

Market Restraints:

Challenges and barriers in the Fitness Equipment Market include:

High Initial Costs: The high cost of some fitness equipment can be a barrier for some consumers.

Geographic Limitations: Market access can be limited in certain regions due to infrastructure constraints or regulatory hurdles.

Competition from Alternative Fitness Activities: The market faces competition from other fitness activities, such as outdoor sports and group fitness classes.

Market Challenges:

The Fitness Equipment Market faces a complex set of challenges that impact its growth and sustainability. One of the primary challenges is the rapidly evolving technological landscape. The fitness industry is heavily influenced by advancements in areas such as artificial intelligence, virtual reality, and wearable technology. Keeping pace with these changes requires significant investment in research and development, as well as a willingness to adapt business models to incorporate new technologies. Failing to do so can lead to obsolescence and loss of market share.

Another significant challenge is the increasing competition within the market. The fitness equipment industry is highly fragmented, with a large number of players offering a wide range of products and services. This intensifies the pressure on pricing and margins, making it difficult for companies to differentiate themselves and maintain profitability. Furthermore, the rise of budget-friendly fitness options, such as online workout programs and free community fitness initiatives, poses a threat to traditional fitness equipment providers.

Consumer behavior also presents a challenge. The fitness industry is subject to fads and trends, which can quickly change consumer preferences and purchasing patterns. Companies must be able to anticipate and respond to these shifts in order to maintain relevance and appeal. Additionally, many consumers struggle with motivation and adherence to fitness routines, which can lead to abandonment of fitness equipment and a decline in sales. Addressing this challenge requires a focus on creating engaging and personalized fitness experiences that help users stay motivated and achieve their goals.

Supply chain disruptions and economic uncertainties are also major concerns. The fitness equipment market relies on a complex global supply chain for raw materials, components, and manufacturing. Disruptions to this supply chain, such as those caused by trade disputes or natural disasters, can lead to increased costs and delays in production. Economic downturns can also negatively impact consumer spending on non-essential items like fitness equipment, further exacerbating these challenges.

Finally, sustainability and environmental concerns are becoming increasingly important. Consumers are becoming more aware of the environmental impact of their purchasing decisions, and they are demanding more sustainable products and practices. Fitness equipment manufacturers must address these concerns by developing eco-friendly materials, reducing waste, and minimizing their carbon footprint. Failing to do so can damage their reputation and alienate environmentally conscious consumers.

Market Regional Analysis:

The Fitness Equipment Market exhibits varying dynamics across different regions. North America and Europe have traditionally been dominant markets, driven by high disposable incomes, a well-established fitness culture, and a high prevalence of lifestyle diseases. However, the Asia-Pacific region is emerging as a key growth market, fueled by increasing urbanization, rising disposable incomes, and a growing awareness of the importance of health and fitness. China and India, in particular, are experiencing rapid growth in their fitness equipment markets, driven by a large and increasingly health-conscious population. Latin America and the Middle East also offer growth opportunities, although market development may be slower due to economic and political factors.

Each region’s market is influenced by unique factors, such as cultural norms, government policies, and the availability of fitness infrastructure. In some regions, home fitness is more popular, while in others, commercial gyms and health clubs dominate. Regulatory requirements and trade policies can also impact market access and competitiveness. Understanding these regional differences is crucial for companies seeking to expand their presence in the global Fitness Equipment Market.

Frequently Asked Questions:

Q: What is the projected growth rate of the Fitness Equipment Market?

A: The Fitness Equipment Market is projected to grow at a CAGR of 5.2% from 2025 to 2032.

Q: What are the key trends in the Fitness Equipment Market?

A: Key trends include connected fitness, wearable technology, home fitness, virtual reality (VR) fitness, and a focus on personalized training.

Q: What are the most popular Fitness Equipment types?

A: Cardiovascular Training Equipment and Strength Training Equipment are the most popular types.

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Technology

Google offers buyouts to more workers amid AI-driven tech upheaval and antitrust uncertainty – The Mercury News

MOUNTAIN VIEW — Google has offered buyouts to another swath of its workforce across several key divisions in a fresh round of cost cutting coming ahead of a court decision that could order a breakup of its internet empire. The Mountain View, California, company confirmed the streamlining that was reported by several news outlets. It’s […]

Published

3 hours ago

June 13, 2025

Your Sports Nation

It’s not clear how many employees are affected, but the offers were made to staff in Google’s search, advertising, research and engineering units, according to The Wall Street Journal. Google employs most of the nearly 186,000 workers on the worldwide payroll of its parent company, Alphabet Inc.

“Earlier this year, some of our teams introduced a voluntary exit program with severance for U.S.-based Googlers, and several more are now offering the program to support our important work ahead,” a Google spokesperson, Courtenay Mencini, said in a statement.

“A number of teams are also asking remote employees who live near an office to return to a hybrid work schedule in order to bring folks more together in-person,” Mencini said.

Google is offering the buyouts while awaiting for a federal judge to determine its fate after its ubiquitous search engine was declared an illegal monopoly as part of nearly 5-year-old case by the U.S. Justice Department. The company is also awaiting remedy action in another antitrust case involving its digital ad network.

U.S. District Judge Amit Mehta is weighing a government proposal seeking to ban Google paying more than $26 billon annually to Apple and other technology companies to lock in its search engine as the go-to place for online information, require it to share data with rivals and force a sale of its popular Chrome browser. The judge is expected to rule before Labor Day, clearing the way for Google to pursue its plan to appeal last year’s decision that labeled its search engine as a monopoly.

The proposed dismantling coincides with ongoing efforts by the Justice Department to force Google to part with some of the technology powering the company’s digital ad network after a federal judge ruled that its digital ad network has been improperly abusing its market power to stifle competition to the detriment of online publishers.

Like several of its peers in Big Tech, Google has been periodically reducing its headcount since 2023 as the industry began to backtrack from the hiring spree that was triggered during pandemic lockdowns that spurred feverish demand for digital services.

Google began its post-pandemic retrenchment by laying off 12,000 workers in early 2023 and since then as been trimming some divisions to help bolster its profits while ramping up its spending on artificial intelligence — a technology driving an upheaval that is starting to transform its search engine into a more conversational answer engine.

Originally Published: June 12, 2025 at 7:15 AM PDT

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