E-Sports

06/16/25: Cynopsis Media Tech Update

Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]

Published

on


Monday June 16, 2025
Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model.
Cynopsis Media Impact Awards

Spotlighting Tech with Purpose

From AI-driven accessibility tools to data platforms advancing public understanding, the Media Impact Awards recognize how technology can amplify change. If your tech is doing more than performing, if it’s making a difference, this is your moment.

FIND OUT MORE

   ADVERTISING
MiQ and dentsu have formed a strategic partnership that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance. “Algorithms now shape how billions of people discover content, products, and brands – becoming the new gatekeepers of attention and influence more than ever before,” said Clive Record, Global President, Partnerships and Solutions, dentsu. “The Algorithmic Era signifies a fundamental change in the consumer journey, moving away from the traditional funnel towards individualized, non-linear paths. This shift requires a new set of Next Gen tools for brands to effectively navigate the evolving landscape – and MiQ is helping dentsu solve this.”
Cynopsis Top Women in Media

Celebrating innovators across media & tech


From network leaders to marketing strategists and data-driven disruptors, the Top Women in Media Awards honor those redefining what’s possible across content, ad tech, research, and beyond. Categories include Tech Trailblazers, Data & Measurement Leaders, and Digital Visionaries; shine a light on the talent pushing the industry forward.

VIEW 2025 CATEGORIES

   SHOPPABLE
Consumers are increasingly open to shopping directly from their TV screens, according to a study released by Roku and dentsu. And viewers are more likely to act when they feel they’re getting something meaningful in return, like exclusive offers, time savings, or personalized recommendations. Key insights from the research show that:
· Nearly three-quarters (72%) of consumers say they pay more attention to ads that reflect their personal interests and purchase habits.
· 71% of consumers are more attentive to ads for brands or products they’ve previously purchased.
· Nearly half of streamers also report they would pay attention to ads that allow them to purchase items featured in movies, shows, or live events, particularly when the shopping experience feels like a natural extension of the content, and especially in categories like apparel and electronics.
· Personalized ads based on shopping behavior and past purchases are perceived as valuable by over two-thirds of respondents. However, there’s a noticeable gap between perceived value and actual attention: while 83% say relevant ads are valuable, only 34% report paying attention to them.
· Ads that help users discover content or enable seamless shopping experiences capture the attention of over half of all viewers, as do ads that help users discover content or provided seamless shopping experiences.
   MEASUREMENT
Comscore, Adelaide and PubMatic have teamed up to expand access to attention-optimized, high-quality curated deals. Comscore-Certified Deal IDs now include Adelaide’s attention-based metric across PubMatic’s premium supply including CTV, enabling advertisers to target top-tier inventory, maximize engagement and drive real business outcomes.

Integral Ad Science unveiled a partnership with Lyft, so advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic and Brand Safety Measurement. With IAS’s Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips.

   RETAIL MEDIA
Horizon Media has rebranded its commerce agency Night Market as Horizon Commerce. At the core off the offering is Horizon Commerce’s proprietary retail media platform, NEON, which tackles pain points in retail and commerce media like fragmented reporting, inconsistent measurement, limited data transparency, and gaps between media spend and sales outcomes. “Commerce today is always-on, omnipresent, and deeply personal,” said Bob Lord, President of Horizon Media Holdings. “Consumers now expect to shop anytime, anywhere – on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.”
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX

>>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

CHIEF REVENUE OFFICER>>


ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.

DIGITAL MEDIA BUYER
>>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES

>>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE

>>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING

>>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE



Link

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Exit mobile version