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06/16/25: Cynopsis Media Tech Update
Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]

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Monday June 16, 2025 |
Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. |
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Cynopsis Media Impact Awards
Spotlighting Tech with Purpose From AI-driven accessibility tools to data platforms advancing public understanding, the Media Impact Awards recognize how technology can amplify change. If your tech is doing more than performing, if it’s making a difference, this is your moment. FIND OUT MORE |
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MiQ and dentsu have formed a strategic partnership that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance. “Algorithms now shape how billions of people discover content, products, and brands – becoming the new gatekeepers of attention and influence more than ever before,” said Clive Record, Global President, Partnerships and Solutions, dentsu. “The Algorithmic Era signifies a fundamental change in the consumer journey, moving away from the traditional funnel towards individualized, non-linear paths. This shift requires a new set of Next Gen tools for brands to effectively navigate the evolving landscape – and MiQ is helping dentsu solve this.” |
· Understanding in-game formats from rewarded ads to dynamic product placements · Matching ad types with campaign goals and gamer behaviors · Ensuring brand safety while avoiding interruptive placements · Embracing emerging tech like VR, programmatic delivery, and AI integrations Speaking of, Samsung Ads has expanded its interactive advertising GameBreaks offering with four new titles joining its portfolio of branded CTV game experiences. Each game format is aimed at offering advertisers seamless brand integration, contextual relevance, and measurable performance at scale. “This expansion is about redefining what advertising can be,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. “With GameBreaks, Samsung Ads is pioneering a new model at the intersection of CTV, interactivity, and brand storytelling.” LG Ad Solutions announced a partnership with AI platform Akkio to modernize ACR data access for advertisers. The collaboration transforms analysis of LG’s 1.45 terabytes of automatic content recognition data from a days-long process into minutes through natural language queries. Despite being one of TV’s most valuable datasets, tracking actual viewer behavior moment-by-moment, ACR’s complexity has historically made quick interpretation difficult. “Akkio allows our customers to ask questions of the data in natural, intuitive ways and get immediate answers…It’s how we modernize access to one of the richest behavioral datasets in the media,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions. LoopMe announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for brands and ad agencies under the Interpublic Group of Companies. The partnership brings together LoopMe’s survey-based Audience & Measurement Platform with Acxiom’s marketing technology, identity and consumer data. The combination of LoopMe’s custom, mobile ad-delivered surveys and first party DMP with Acxiom’s data and identity solutions is aimed at allowing any agency or brand to easily produce custom segments that reach the right “high intent” audiences for export to, and use on, preferred DSPs. Uber Advertising is launching an in-house Creative Studio, focused on crafting storytelling and immersive brand experiences across the Uber and Uber Eats platforms. The goal: partnering with brands to create original, culture-first moments that are seamlessly integrated into the Uber experience, both digital and through on the ground activations. Guideline, focused on media planning technology and advertising data, announced an upgrade to its Guideline Planning Suite that includes a set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting. “Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend – but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline. AI platform Springboard and a collective of global advertising and marketing associations, creative leaders, and AI experts announced an initiative to establish the first comprehensive Creativity Benchmark designed to evaluate the creative instincts of large language models in the context of advertising and creativity. “Existing AI benchmarks test logic, accuracy, and comprehension,” said Pip Bingemann, CEO/Cofounder at Springboards. “But advertising isn’t about right answers, it’s about originality, insight, and impact. This will be the first benchmark designed around the real creative instincts we value in agencies and brands so that people in creative industries can understand what models are good for the work they do.” TripleLift announced the launch of programmatic Pause Ads in partnership with DirecTV Advertising. “We’re witnessing the emergence of advertising moments that didn’t exist five years ago,” said Dave Helmreich, CEO at TripleLift. “Pause ads exemplify our mission to transform standard placements into meaningful brand experiences.” TV outcomes company EDO announced the integration of its Convergent TV measurement with The Trade Desk. Ehe partnership marks the first time advertisers on The Trade Desk platform can access EDO’s data across all brand categories. “Marketers are under increasing pressure to prove the value of their CTV investments — and they demand predictive outcomes to do so,” said Kevin Krim, CEO of EDO. “This partnership with The Trade Desk is a major step forward for our industry, bringing investment-grade outcome measurement directly into the platforms where decisions are made. This is about programmatic enablement for a streaming-first world — immediate, interoperable, and built for action.” Advertising automation platform Basis Technologies announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Basis’ reporting and insights hub automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance. “Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, President, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.” InMobi Advertising, provider of mobile-first programmatic solutions, unveiled InMobi Buyer Hub. The self-service platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals. “The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” says Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.” Display prospecting ad costs dropped 27% year-over-year in Q1, according to AdRoll’s Q2 State of Digital Advertising Report, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows. In contrast, the retargeting cost per mille fell just 8%, signaling that brands are doubling down on high-intent audiences and prioritizing performance-driven strategies. “As brands tighten budgets, lower-funnel campaigns remain a lifeline for performance,” said Courtney Herb, Senior Director of Brand Marketing and Public Relations at AdRoll. “While retargeting offers immediate return on investment, marketers shouldn’t ignore the long game. Capitalizing on lower CPMs to maintain brand visibility now will pay off when consumers return to spending.” The IAB unveiled a new system-agnostic API framework that standardizes invoice data exchange between buyers and sellers. Some key highlights include: “This initiative reflects the kind of partnership IAB fosters – bringing stakeholders together to solve practical, systemic issues,” said Alexander Tsai, SVP of Prisma Product Management, Mediaocean. “By aligning around a standardized API framework for invoice automation, we’re helping ensure that digital advertising keeps pace with the broader media landscape.” |
Cynopsis Top Women in Media
Celebrating innovators across media & tech From network leaders to marketing strategists and data-driven disruptors, the Top Women in Media Awards honor those redefining what’s possible across content, ad tech, research, and beyond. Categories include Tech Trailblazers, Data & Measurement Leaders, and Digital Visionaries; shine a light on the talent pushing the industry forward. VIEW 2025 CATEGORIES |
Consumers are increasingly open to shopping directly from their TV screens, according to a study released by Roku and dentsu. And viewers are more likely to act when they feel they’re getting something meaningful in return, like exclusive offers, time savings, or personalized recommendations. Key insights from the research show that: · Nearly three-quarters (72%) of consumers say they pay more attention to ads that reflect their personal interests and purchase habits. · 71% of consumers are more attentive to ads for brands or products they’ve previously purchased. · Nearly half of streamers also report they would pay attention to ads that allow them to purchase items featured in movies, shows, or live events, particularly when the shopping experience feels like a natural extension of the content, and especially in categories like apparel and electronics. · Personalized ads based on shopping behavior and past purchases are perceived as valuable by over two-thirds of respondents. However, there’s a noticeable gap between perceived value and actual attention: while 83% say relevant ads are valuable, only 34% report paying attention to them. · Ads that help users discover content or enable seamless shopping experiences capture the attention of over half of all viewers, as do ads that help users discover content or provided seamless shopping experiences. |
Comscore, Adelaide and PubMatic have teamed up to expand access to attention-optimized, high-quality curated deals. Comscore-Certified Deal IDs now include Adelaide’s attention-based metric across PubMatic’s premium supply including CTV, enabling advertisers to target top-tier inventory, maximize engagement and drive real business outcomes.
Integral Ad Science unveiled a partnership with Lyft, so advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic and Brand Safety Measurement. With IAS’s Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips. |
Horizon Media has rebranded its commerce agency Night Market as Horizon Commerce. At the core off the offering is Horizon Commerce’s proprietary retail media platform, NEON, which tackles pain points in retail and commerce media like fragmented reporting, inconsistent measurement, limited data transparency, and gaps between media spend and sales outcomes. “Commerce today is always-on, omnipresent, and deeply personal,” said Bob Lord, President of Horizon Media Holdings. “Consumers now expect to shop anytime, anywhere – on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.” |
LiveRamp is partnering with Walgreens’ retail media division, Walgreens Advertising Group, to power WAG’s clean room solution. The partnership enables WAG to increase access to its first-party data at speed, scale audience insights, and offer more transparency and control to advertisers. “We’re committed to empowering our partners with a transparent, self-service approach that allows them to leverage data on their own terms – with privacy in mind,” said Abishake Subramanian, Group Vice President of Customer Marketing and Media Monetization at Walgreens. “Our focus is on investing in leading technologies that enhance data portability, audience scalability, and campaign measurability – while executing responsibly to create more meaningful experiences for Walgreens shoppers.” Criteo, a platform connecting the commerce ecosystem, is partnering with dentsu to create more effective commerce and performance media campaigns for dentsu’s clients. Dentsu’s portfolio of brands and retailers will be armed with the AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties. “We want our clients to grow in the Algorithmic Era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions,” said Clive Record, President Partnerships and Solutions of dentsu. “This is a transformational partnership which will provide new levels of intelligence and allow us to design for differentiation.” MiQ and dentsu have also formed a strategic partnership, one that that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance. |
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