Sports
11 of the Most Charming Small Towns to Visit in Texas
Texas, the second most populous state in the United States, is a wellspring of opportunity. Whether indulging in the legendary cowboy culture or roaming the bustling stress of Austin, there is no end to the fun. That said, many people overlook the array of charming small towns scattered across the massive state. Not only do […]

Texas, the second most populous state in the United States, is a wellspring of opportunity. Whether indulging in the legendary cowboy culture or roaming the bustling stress of Austin, there is no end to the fun. That said, many people overlook the array of charming small towns scattered across the massive state. Not only do these towns offer an untampered glimpse into Texan hospitality and culture, but they are also perfect for outdoor journeys. Tourists have a range of options, from the haunted tales of Jefferson to the scenic coast at Concan. Moreover, they are free of urban hustle and bustle, offering an amazing retreat for visitors in Texas.
Rockport

Rockport, the county seat of Aransas County, is a world of fun that beckons tourists from all over. Resting along the Live Oak Peninsula, this town offers access to the scenic Gulf of Mexico. To this end, visitors head straight to outdoor areas such as Rockport Beach and Goose Island State Park. The former boasts a mile of sandy beach, perfect for sunbathing, beach volleyball, and swimming. Meanwhile, the latter is a nature lover’s dream, with 300 acres of forests, seashore, and wildlife. Fishing is among the most popular activities, and anglers can look forward to catching redfish, drum, flounder, and even Speckled trout. Camping is also a blast, with electricity and water available for a soothing overnight retreat.
Back in town, Rockport is a hub of culture with endless alleys to explore. Those interested in history opt for one of the many museums in town, such as the Bay Education Center and Texas Maritime Museum. Both offer unique exhibits, from maritime artifacts to interactive displays of local history. Similarly, the Rockport Art Center is a different take on culture, with dozens of pieces, events, and workshops for endless artistic fun. End the day off with a drink at the Winery on the Bay for coastal views and delicious wine.
Jefferson

Jefferson is a rustic town in Marion County that transports one to a bygone era. Famed for its history, there are plenty of landmarks and museums spread throughout the streets. Among these, the Jefferson Historical Museum, the 1890 Old Post Office, and the 1872 House of the Seasons are the most popular. From displays detailing local tales to intricate Greek Revival and Victorian architecture, these sites are full of historic charm. Those visiting in May can also experience local heritage through the Jefferson Pilgrimage. Taking place for decades in the Jessie Allen Wise Garden Club, townspeople get together for Civil War reenactments, restored furniture sales, and various tours across the town.
While the daytime is reserved for learning in Jefferson, night calls for a new set of activities. Hidden behind the history is a haunted past, exemplified through ominous buildings and tours. Those willing to brave the horror can opt for one of the many tours in town, which cover locations like the Excelsior House Hotel, Jefferson Hotel, and The Grove. Whether it is a glowing white figure or reports of unknown footsteps, each site is just as spooky as the next.
Granbury

Continue the history from Jefferson with a trip to Granbury in Hood County. Founded in the 19th century as a small community with a log cabin courthouse, much of the town’s early days are still visible today. History enthusiasts can head into the town square, which is lined with intricate architecture and historic landmarks. For example, the recently renovated 1886 Granbury Opera House offers an antique ambiance that will make any comedy or musical enjoyable. Similarly, the three-story Hood County Courthouse is an iconic 130-year-old landmark with plenty of 19th-century buildings in the vicinity. With so much to see and do, Granbury has received the “Best Historic Small Town in America” title by USA Today.
Tourists can take a step back into the present and indulge in the vibrant culture of Granbury. From music concerts in the day to partying at night, the town bustles with life at all times. Those visiting in July are sure to enjoy the Fourth of July celebrations, with thousands of people, vendors, and activities. Meanwhile, April marks the Granbury Wine Walk, where one can tour dozens of wineries for the finest drinking experience. No matter when you visit, end the day with a meal at the Mesquite Pit Steaks and Bar B Q for a delicious meal accompanied by views of the Brazos River.
Mineral Wells

Mineral Wells offers a different side to Texas, with ample access to outdoor opportunities. The quaint town of 15,000 is the perfect rest stop for adventurous travelers looking to explore the nearby wilderness. Lake Mineral Wells State Park is a great place to start, with over 3,000 acres encompassing forests, a canyon, and Lake Mineral Wells. Hiking and biking are among the most popular, and there are over 50 miles (80 km) of trails to explore. Nearby, the Mineral Wells Fossil Park is a natural attraction where fossil enthusiasts have a blast. It is filled with 300 million-year-old fossils and offers visitors the chance to dig and find their own.
While nature may be Mineral Wells’s main draw, the downtown area should not be overlooked. Many fun activities await, such as grabbing a drink at Rickhouse Brewing. This kid-friendly tap room boasts craft beers with a laid-back environment. Or, tour the Haunted Hill House, a local landmark famed for unexplained sightings of shadow people, voices, and even moving objects. As the day comes to an end, stop by the Famous Mineral Water Company to grab a souvenir unique to Mineral Wells.
Luckenbach

Retreat from the crowded streets of urban centers to the laid-back town of Luckenbach in Gillespie County. According to the latest census, it is home to less than 100 people and offers a relaxing environment to de-stress. Those in town have a few options for having fun, with the Luckenbach Texas music venue being one of the most popular. This site is designed to resemble an Old West saloon, and one can watch shows, grab some food, and purchase souvenirs for a fun evening. On the other hand, those interested in local history can visit sites like the 1849 Luckenbach Post Office, where interesting tales await. Stop by the Von Netzer Ranch to meet some friendly goats before ending a peaceful day in this charming town.
Wimberley

For those who found Luckenbach a bit too secluded, Wimberley is the best of both worlds. With a population of 2,800 and most of the town set up for ranching, it embodies the term “small town.” Natural areas stand out; most tourists head straight to the Blue Hole Regional Park. Here, one can choose from various pursuits, such as hiking along forested trails, swimming in the natural Blue Hole, or picnicking within nature. If this seems like too much effort, Wimberley features another way to take in the outdoors on the Devil’s Backbone Scenic Drive. This route spans about 50 miles (80 km) along a limestone ridge showcasing the 400-mile-long Balcones Fault and surrounding greenery.
As you head back into the paved streets of downtown, flowers transform into paintings, unveiling the local artistic community. Those interested can opt for various galleries and landmarks in town, such as the Bootiful Wimberley, Wimberley Glassworks, and Art on 12. From a massive boot resting in the middle of town to a stunning 5,000 sq. ft. art gallery, there is no end to Wimberley’s creative charm.
Fredericksburg

Fredericksburg is the epitome of heritage when it comes to small towns in Texas. Founded in 1846 by German immigrants, the town seeps with culture through each alley and activity. For a trip to the boast, one can enter the Fredericksburg Historic District, where over 350 contributing buildings await. For example, the Pioneer Museum provides insight into the past with dozens of unique exhibits. However, the best way to take in as much as possible is on the local trolley tour, which features explanations and information on plenty of landmarks.
After the tour, delve into the local drinking culture prevalent at the Grape Creek Vineyards and Heath Sparkling Wines. These spots offer everything from intricate wine tastings to chilled ale that’ll make any trip enjoyable. Visitors who aren’t drinking can opt for a meal instead, and there is no shortage of German eateries in town. Whether it is delicious German pancakes at the Old German Bakery & Restaurant or authentic schnitzels at Otto’s, the food is another display of local heritage.
Grapevine

Like its name, Grapevine is a town that continues to spread, with many facets to explore. Home to 50,000 residents, something is always happening in town, especially in terms of events. Visitors in May can join the Main Street Fest, a showcase of local food, shopping, and hospitality along the main street. Meanwhile, the GrapeFest beckons oenophiles with an array of red, white, and sparkling wines in September. Even if there isn’t a festival taking place, the Grapevine Mills Mall is always a party with dozens of retail shops, eateries, and a movie theater.
While Grapevine’s streets abound with businesses and attractions, one can also have a blast in their hotel. The town is home to major resorts such as the Gaylord Texan and Great Wolf Lodge, which boasts many fun opportunities. From amazing restaurants to professional spa services, there is never a dull moment in this Texan town.
Gruene

Gruene offers history enthusiasts the chance to step back in time through its lovely historic district. Dozens of buildings in town are listed on the National Register of Historic Places, so history enthusiasts need not look far for a charming attraction. Most adore the 1872 Gruene Mansion Inn, which is located in a lovely Victorian-style inn. Another hotspot is the 1878 Gruene Hall, a rustic establishment that has seen famous artists such as Lyle Lovett and Greg Allman. Today, the building offers a similar vibe, mixing modern performers with an antique ambiance. Speaking of antiques, the Gruene Antique Company is a wellspring of antiquities, perfect for finding a souvenir or keepsake from this lovely town.
While history may be Gruene’s main draw, there is much more on offer in this quaint town. For example, outdoor enthusiasts have a blast at the nearby Comal and Guadalupe Rivers. Tubing, fly fishing, and swimming are among the many ways one can enjoy their cascading waters. After the fun, end the day right with a delicious steak and gin at the Gristmill River Restaurant & Bar.
Salado

Salado, a town in Bell County, is the perfect place to escape the urban hustle and bustle. Like Gruene, this small town features relaxing streets lined with rustic sites, including the famed Shady Villa Hotel. Built in 1852, the building was originally known as the Stagecoach Inn and is now a landmark destination. As visitors continue along the streets, they will adore the historic Salado Post Office, Salado College, and the George Washington Baines House. Meanwhile, modern businesses are plentiful, offering options for meals at popular spots like The Shed and the Barrow Brewing Company. For outdoor enthusiasts, Chalkridge Falls Park is an ideal attraction, boasting scenic waterfalls that make any trip wonderful.
Concan

Concan is a vibrant summer destination in Uvalde County located alongside the Frio River. This small community serves as the perfect connection to nature, featuring spots like the Concan Swimming Hole and Garner State Park. The former is a tranquil retreat where visitors can unwind in the turquoise waters of the Frio River. Meanwhile, the latter boasts 1,400 acres of unspoiled wilderness, ideal for camping, hiking, and wildlife watching. While these attractions are popular during the day, the Frio Bat Cave comes alive at sunset. Here, millions of Mexican free-tailed bats create a unique atmosphere rarely found elsewhere.
Back in town, Concan is lightly populated, with a few buildings scattered throughout. For instance, the western end of town is home to Hunter’s Ridge Cabins, which offers relaxed accommodations amidst scenic greenery. Meanwhile, the House Pasture Cattle serves as a local hotspot, offering drinks and food complemented by live music.
These charming small towns in Texas are filled with wonderful attractions that will make any visit enjoyable. Whether you’re fossil hunting in Mineral Wells or learning about local history in Gruene, there’s something for every type of traveler. Moreover, each town features natural areas where visitors can escape the stress of urban living and experience Texas’s stunning landscapes. All you have to do is find the right town and head out for a fantastic vacation in Texas.
Sports
Meyer Selected to CSC Academic All-America® Second Team
Story Links 2025 AAA Men’s Track and Field AUSTIN, Texas – UIndy student-athlete Alex Meyer was voted to the 2025 Academic All-America® Division II Track & Field Team, as selected by the College Sports Communicators (CSC) and announced Tuesday. Meyer was selected to the second-team, becoming […]

AUSTIN, Texas – UIndy student-athlete Alex Meyer was voted to the 2025 Academic All-America® Division II Track & Field Team, as selected by the College Sports Communicators (CSC) and announced Tuesday. Meyer was selected to the second-team, becoming the first Greyhound track and field athlete to be honored on the Academic All-American list since Keeton Adams was selected to the third team in 2023. The annual list recognizes the nation’s top student-athletes for their combined performances on the track and in the classroom.
Meyer had an excellent 2024-25 academic and athletic year. He carried a 3.57 grade point average studying exercise science, while also becoming an outdoor NCAA Division II national champion in long jump. Along with his national championship, he also added his second career GLVC title, an indoor All-America honors in long jump at the NCAA Division II Indoor National Championships meet in March, and All-American honors for his national championship winning outdoor season. In just two seasons with the Greyhounds, Meyer has already begun stockpiling awards both on the track and in the classroom.

Sports
Penn State women’s volleyball coach to receive award at ESPYs for ‘perseverance and determination’
The head coach of the Penn State women’s volleyball team will be awarded the 2025 Jimmy V Award at the Excellence in Sports Performance Yearly Awards this evening. Katie Schumacher-Cawley took over as head coach of Penn State’s women’s volleyball team in 2022. She publicly shared she’d been diagnosed with breast cancer last October. That […]

The head coach of the Penn State women’s volleyball team will be awarded the 2025 Jimmy V Award at the Excellence in Sports Performance Yearly Awards this evening.
Katie Schumacher-Cawley took over as head coach of Penn State’s women’s volleyball team in 2022.
She publicly shared she’d been diagnosed with breast cancer last October. That same year, she led the team to be the 2024 NCAA national champions.
The Jimmy V Award for Perseverance is named after the late Jim Valvano, a college basketball coach and ESPN broadcaster.
The award is presented at the ESPYS by the V Foundation for Cancer Research, a non-profit founded by Valvano. It’s awarded to “a deserving member of the sporting world who has overcome great obstacles through perseverance and determination.”
The V Foundation posted a video of Schumacher-Cawley reacting to being chosen for the award.
“I’m speechless,” she said. “I’m totally honored. What a… what an honor that is. And, thank you guys. That’s super special.”
The award will be presented at the Dolby Theatre in Los Angeles tonight at 8 p.m. on ABC, ESPN+ and Disney+.
Sports
Family influence led Hungarian water polo brothers Vince and Vendel Vigvari to sporting heights
SINGAPORE – For as long as he can remember, sport has been a part of Vince Vigvari’s life. Coming from a sporting family, the support of their household is what drove the 22-year-old and his brother, Vendel, who is a year older, to excel with Hungary’s men’s water polo team. “It all comes from them, […]

SINGAPORE – For as long as he can remember, sport has been a part of Vince Vigvari’s life.
Coming from a sporting family, the support of their household is what drove the 22-year-old and his brother, Vendel, who is a year older, to excel with Hungary’s men’s water polo team.
“It all comes from them, because if it weren’t for the whole family, 100 per cent we wouldn’t be here.
“My parents both were active athletes, and they kind of decided that we are going to play water polo. And from when I was eight years old, they were supporting us, like crazy.
“The whole family was driving us one hour every day to bring us to practice, and it’s this kind of mentality and support that we received from them that followed us throughout our whole career,” said the 1.88m Vince.
The duo are in Singapore with the Hungarian team vying to reclaim the World Aquatics Championships title which they won at the 2023 edition in Fukuoka, Japan.
The Vigvari brothers have a strong sporting lineage. Their maternal grandparents are Pal Schmitt, a two-time Olympic fencing champion (1968 and 1972) and former Hungarian President from 2010 to 2012, and gymnast Katalin Makray, the 1964 Olympic silver medallist.
Their mother Petra Schmitt is a former tennis player and dad Csaba Vigvari is a former water polo player.
Vince Vigvari (left) with his grandparents Pal Schmitt (right) and Katalin Makray (both Olympic medallists), says that family influence was key to their sporting success.
PHOTO: COURTESY OF VINCE VIGVARI
When asked if the brothers had a choice in selecting their sport when they were younger, Vince said: “My parents discussed before they had their first child, and they decided that if it was going to be a girl, then she’s going to play tennis.
“And if it’s going to be a boy, they are going to go to the pool and learn to swim and then move to water polo.
“But obviously we had a choice and we wanted to do it. We admired our parents and our grandparents, and we (knew) we wanted to do sports.”
(From left) Vendel Vigvari, Csaba Vigvari, Petra Schmitt and Vince Vigvari.
PHOTO: COURTESY OF VINCE VIGVARI
Being in the national team with his brother also gave Vince the push to reach greater heights.
“It means (everything to play together)… we are brothers, we grew up together in a super competitive environment, working, competing against each other,” added Vince.
“That’s the other thing that I think helped us to get here to this level… The biggest plan together is to compete at the Olympic Games, and we just aspire to be our best selves and help each other where we can.”
Despite scoring twice, Vince could not help Hungary get a win on July 16 as they faltered late in the 10-9 loss to Spain in their final Group B game.
Vendel, who suffered a stomach bug after their first game win over Australia, is expected to recover in time for Hungary’s play-off against Romania for a quarter-final spot.
Vince admitted they lost to Spain after running out of steam in the final quarter.
“It’s a bit sour in the end, but we will have to deal with it. We played an amazing three quarters… but we didn’t have any energy left in the fourth quarter to make proper decisions and to close the game.”
Spain, who qualified automatically to the quarter-finals, are joined by Italy, who finished top of Group A, Group C winners the United States, and Croatia, the winners of Group D.
Those who finished second and third in their groups advanced to the July 18 crossover matches for spots in the quarter-finals.
Those who finished bottom of their groups enter the classification matches.
Hosts Singapore, who slumped to their biggest defeat of the competition in the 26-6 defeat by the United States in Group C, will face China, who finished bottom of Group D, in the 13th-16th classification match on July 18.
Despite their heavy defeats, Singapore coach Kan Aoyagi saw some positives in the Republic men’s maiden world championship run.
He said: “The US is one of the best teams in the world and I told the boys that we have nothing to lose and we must continue to fight. I think they did quite well and feel a bit more confident.
“We are teaching them now what the world standard is like, because previously they couldn’t imagine (the level), because they never played with them before.”
Sports
Donald Trump’s granddaughter builds content career while pursuing golf
NEWYou can now listen to Fox News articles! When Kai Trump took the stage at the Republican National Convention (RNC) in Milwaukee last July, she spoke from the heart about her grandfather, then-former President Donald Trump, who survived an assassination attempt earlier that month. What Trump didn’t expect was that her social media platforms exploded […]

NEWYou can now listen to Fox News articles!
When Kai Trump took the stage at the Republican National Convention (RNC) in Milwaukee last July, she spoke from the heart about her grandfather, then-former President Donald Trump, who survived an assassination attempt earlier that month.
What Trump didn’t expect was that her social media platforms exploded from her speech, and in turn, her content-creator dream blossomed.
Today, Trump sports over 6 million followers across her TikTok, Instagram and YouTube channels. YouTube, specifically, has been a place where she peels back the curtain on her life, from playing rounds of golf with Rory McIlroy and famous YouTube golfers, to walking out to UFC 314 with her grandfather.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

Donald Trump Jr.’s daughter Kai Madison Trump speaks during the third day of the Republican National Convention at Fiserv Forum. The third day of the RNC focused on foreign policy and threats. (IMAGN)
While Trump is an avid golfer, who just signed an NIL partnership with Accelerator Active Energy ahead of enrolling at the University of Miami in 2026, she has a deep passion for content creation and has loved watching her platform grow.
“It’s been very fun growing it, especially after the RNC and how everything fell into place and I finally had more time to do content creation,” she said. “And I always wanted to do it in my life, so it was really cool to have an opportunity to do it. But it’s been amazing to build a fan base, be a role model for people to look up to as well – younger kids in general. It’s been really cool.”
PRESIDENT DONALD TRUMP’S OLDEST GRANDDAUGHTER, KAI TRUMP, TURNS 18: HER LIFE IN PICTURES
Every content creator will say they simply have to take a leap of faith when it comes to posting videos. It requires a certain kind of confidence, which Trump showed on that RNC stage.
Some may have been terrified by speaking to thousands while millions at home were also watching, but not Trump, who has taken that confidence into her content-creation journey.
“The RNC, to be honest with you, I wasn’t really nervous,” she said. “I don’t know why, but speaking from the heart, it was very easy to go up there and talk about the situation that happened and talk about my grandpa. Speaking in public and content creation is very similar.

Kai Trump says her love for the game of golf has been influenced by her grandfather, President Donald Trump. (Accelerator)
“You have to talk in front of a camera, you’ve got to learn how to engage with the audience and you to do that through your camera or with public speaking.”
Trump gets millions of views on her videos, whether it’s short ones for TikToks or long day-in-the-life posts on YouTube. No matter the length, she’s received a ton of engagement, and her fans have liked how candid she is about her life.
“My whole life, I’ve just always kind of been around just a lot – a lot of things going on and moving [around],” she said. “I love content creation just because I can share the inside of my life, but I can also interact with the base I’ve built and my community. I think that’s really cool, and obviously I’m very, very thankful for my supporters and all those people who watch my videos.

Kai Madison Trump, daughter of Donald Trump, Jr., speaks on Day 3 of the Republican National Convention at the Fiserv Forum in Milwaukee on July 17, 2024. (REUTERS/Jeenah Moon)
CLICK HERE TO GET THE FOX NEWS APP
“I’m extremely grateful for everyone supporting me. I fell in love with it just because it’s really cool to film video and all of a sudden edit it, go through that process, post it and see the end result. It’s really cool, especially when you have people interacting with it.”
Trump will be heading to Miami in 2026, where she said her golf career will be “my first priority.” However, as long as she has the time, content creation will always be something she wants to pursue.
Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.
Sports
How Lifestyle Sports Are Reshaping Travel
Today’s traveler might be just as likely to pack sneakers or a paddle as they are a swimsuit. From sunrise runs in Central Park to beachside pickleball matches in Tulum, lifestyle sports are changing not just how we move, but where we travel. It’s the rise of the cultural athlete: For this group, sport is […]

Today’s traveler might be just as likely to pack sneakers or a paddle as they are a swimsuit. From sunrise runs in Central Park to beachside pickleball matches in Tulum, lifestyle sports are changing not just how we move, but where we travel.
It’s the rise of the cultural athlete: For this group, sport is more than exercise — it’s a way to connect, express identity, and often, spark the idea behind their next trip.
Destinations are taking notice, building races, trails, and courts into their tourism strategies. Hotels, too, are rethinking amenities and programming to meet the moment — not just offering gyms, but curating experiences that keep guests moving and engaged.
Running as a Community and Tourism Driver
Running was once viewed as a solo workout or a race-day challenge. Today, run clubs have turned fitness into something social, and their popularity is taking off.
Strava’s 2024 Year in Sport found that run club participation jumped 59% globally, while marathon and ultramarathon participation rose by 9%.
Big brands are fueling the momentum. Major players like Nike, Lululemon, and Peloton are building communities as much as they’re selling gear. Their run clubs have transformed parks and city streets into lively hangouts where locals and visitors can get moving and connect.
As running becomes more social, it’s also starting to influence where people want to travel. Running USA’s 2024 Global Runner Survey found that location tops the list when choosing races, beating out distance, terrain, or price. This shift has fueled the rise of running tourism, with travelers seeking out memorable courses, inspiring backdrops, and the energy of like-minded communities.
The “Big Six” marathons — Boston, London, Berlin, Chicago, New York City, and Tokyo — draw hundreds of thousands of runners annually, lifting visitation and spending in these cities. While these marquee races anchor the global running calendar, interest is also surging for smaller, more scenic events, such as marathons in Big Sur, Queenstown, and Reykjavik.
Running-focused travel itineraries are gaining traction as well. Contiki’s Run Club offers a 14-day, seven-city European sightseeing-and-run tour, while Runcation Travel organizes trail-running trips in scenic destinations like the Italian Dolomites, Patagonia, and California’s Sierra Nevada.
“We tend to attract travelers who genuinely love running and want to use their own movement as a lens for discovery,” said Liz Gill, Founder and Owner of Runcation Travel.
A few select hospitality brands are reimagining how they serve runners. Westin’s Move Well programming includes WestinWORKOUT Routes — curated local running, walking, or outdoor movement paths designed to reflect the destination, offered digitally across its properties globally. Select properties also offer the Run Concierge program, with staff members who lead guided runs or act as individual running partners.
“Westin’s Run Concierges are one of the most beloved elements of our wellness experience. They’re more than fitness guides — they’re cultural connectors,” said Peggy Roe, Marriott International Executive Vice President and Chief Customer Officer, told Skift.
Meanwhile, some JW Marriott hotels partner with local run clubs, and EVEN Hotels offer in-room fitness zones and access to local trails at some properties.
Pickleball’s Resort-Worthy Rise
Few sports capture the spirit of today’s active lifestyle like pickleball. What started as a niche activity has exploded into the mainstream. Nearly 20 million Americans played pickleball in 2024 — a 46% increase from the previous year and a staggering 311% jump since 2021, according to the 2025 Sports & Fitness Industry Association (SFIA) Participation Report. For the fourth year in a row, pickleball was named the fastest-growing sport in the U.S.
Pickleball’s popularity is quickly spreading globally, with gains in the UK, Spain, Mexico, Australia, and India. With many players falling into higher-income brackets, the sport naturally dovetails with luxury and wellness travel experiences.
Destinations and hospitality brands have taken note. Since 2016, Naples, Florida, has hosted the Minto US Open Pickleball Championships, the sport’s largest annual event. The 2025 edition, sponsored by Margaritaville, attracted more than 55,000 fans and 3,450 players from all 50 U.S. states and 40 countries.
“We’re seeing an increase in people not only attending the championship event, but also coming to the destination for instruction and classes year-round. So as pickleball continues to evolve as a sport, Naples will continue to be the recipient of that additional visitation from ‘pickleball vacationers,’” said Sandra Rios, Public Relations and Communications Manager at Naples, Marco Island, Everglades Convention & Visitors Bureau.
When Mesa, Arizona, hosted the 2024 USA Pickleball National Championships, it attracted more than 2,600 athletes and 10,000 fans from 47 states and 13 countries.
Sandals Resorts is leading the charge in making pickleball a staple of all-inclusive vacations. In 2025, it teamed up exclusively with USA Pickleball — the first all-inclusive brand to do so. Across 14 properties, Sandals has introduced 64 new or upgraded courts, offering guests unlimited play and access to coaching from USA Pickleball-approved trainers.
Palmetto Dunes Oceanfront Resort in Hilton Head, South Carolina, offers comprehensive Pickleball Stay & Play packages. These include professional clinics, round-robin tournaments, and resort perks that bring the pickleball lifestyle beyond the court.
And the international scene keeps heating up. This December, Club Med Cancún will host the North and South America Pickleball Cup, cementing both the resort and Mexico as rising stars in the sport’s worldwide expansion.
Tennis is shaking off its exclusive country club image and stepping into the spotlight as a sport for a new generation. According to the U.S. Tennis Association, in 2024, U.S. tennis participation hit a record 25.7 million players, growing 8% year-over-year and marking five straight years of growth. The sport is attracting a younger, more diverse audience: One in 12 Americans played tennis in 2024, the highest proportion ever.
The tennis revival is happening well beyond the courts. In cities like Los Angeles, Austin, and London, modern tennis clubs mix top-tier play with stylish design and social programming. Think wood-paneled lounges, cocktail parties, and partnerships with brands like Lacoste and Alo.
Hospitality brands are tapping into tennis’s refreshed appeal by crafting travel experiences around major tournaments and iconic venues. London’s Egerton House Hotel offers a Wimbledon package with bespoke cocktails, luxury accommodations, and VIP rides to the All England Club.
Accor Live Limitless gives loyalty members the chance to bid on once-in-a-lifetime Roland-Garros experiences, complete with premium seats, VIP access, and curated hospitality, turning tennis into a form of elite entertainment and a currency of experience.
For travelers eager to go beyond watching and actually play, immersive packages focused on training and play are gaining momentum. The Rafael Nadal Academy in Mallorca pairs expert coaching with luxury amenities and cultural outings. Other destinations, from Florida to France, are capitalizing on the demand for top-tier instruction alongside upscale resort experiences.
Specialty operators like Grand Slam Tennis Tours have also made a name for themselves by creating tailored travel experiences centered on major tournaments such as the Australian Open, Wimbledon, and the U.S. Open. Their packages combine premium event tickets and luxury accommodations with curated coaching, education, and exclusive meet-and-greets.
Golf’s Generational Pivot
Golf is undergoing its own reinvention. No longer just a country club pastime, it’s becoming a lifestyle sport that’s drawing in younger, more diverse players who are reshaping the game and the travel experiences that come with it.
According to a 2023 survey from the National Golf Foundation, 57% of on-course golfers are under the age of 50, and nearly one in four are between 18 and 34. Notably, the percentage of female golfers aged 18 and under has climbed from 15% in 2000 to 37% in 2023.
The rise of off-course formats like Topgolf, Drive Shack, and simulators has helped break down barriers, making golf more accessible and less intimidating. Participation in these venues grew 115% between 2019 and 2023, welcoming a whole new wave of players.
This opens the door for travel and hospitality brands to create more inclusive, curated, and socially engaging experiences.
A prime example is the WM Phoenix Open in Scottsdale, Arizona. Known as “The People’s Open,” the event blends PGA-level play with a festival-like atmosphere that draws a younger, livelier crowd than most tour stops. It’s the most-attended golf tournament in the U.S., drawing around 750,000 attendees over seven days, with about 15% from out of state.
Its impact ripples well beyond the course, boosting demand for hotels, restaurants, and entertainment across the region.
This shift in golf culture is inspiring fresh hospitality offerings. Omni Hotels & Resorts, for example, has teamed up with the PGA Tour to create golf-centric packages at 11 resorts, blending championship courses with dining, wellness, and local experiences.
Meanwhile, Crystal Springs Resort in New Jersey caters to younger players with Trackman-powered driving ranges and discounted Gen Z memberships.
Golf-centric travel companies like Golfbreaks are capitalizing on this shift by crafting itineraries that combine sport with local culture — imagine whisky tastings paired with tee times in Scotland or Palm Springs retreats that mix spa relaxation with plenty of play.
“We’re definitely seeing a shift. There are more people getting into the game who care about the full experience, not just the golf,” said Levi Bilbrey, Golfbreaks’ Head of Marketing. “A golf trip used to mean five rounds in four days with your buddies, but now it might be a quick weekend with your partner, a few rounds built around a big tournament experience, or just a bucket-list round while you’re on vacation somewhere iconic.”

LIV Golf, the Saudi-backed men’s tour, is playing a big role in reshaping the game’s audience. CEO Scott O’Neil notes that 30% of LIV attendees are first-timers, and their average age is about 15 years younger than fans at traditional tournaments.
LIV Golf is also forging strong partnerships within the hospitality world. In 2026, it will join forces with MGM Resorts International to host LIV Golf Week in Las Vegas. The league’s global reach is expanding quickly, with early-season tournaments scheduled for Riyadh, Adelaide, Hong Kong, Singapore, South Africa, and Mexico City.
The Strategic Imperative for Travel Brands
These lifestyle sports go beyond being hobbies. They serve as identity markers and social frameworks that shape everything from destination choices to booking habits.
For hotels and destinations, the opportunity is huge. These sports draw in affluent, culturally curious travelers who want meaningful experiences and often travel in groups. Big races, tournaments, and club gatherings encourage longer stays and boost loyalty through repeat visits.
Today’s athletic travelers aren’t defined by skill — they’re defined by intention. Sport is a gateway to experience, identity, and connection. Whether it’s chasing the perfect runner’s high along the Amalfi Coast, planning a dream trip around Wimbledon, or teeing off at sunrise in the Black Desert, these moments become emotional anchors — and smart travel brands are paying attention.
Alison McCarthy is Content Director of SkiftX, Skift’s in-house custom content agency. She writes about the cultural shifts reshaping how and why we travel.

The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
Sports
Three are Academic All-Americans – Stanford Cardinal
STANFORD, Calif. – Stanford’s placed three onto the men’s track and field/cross country Academic All-America team as selected by College Sports Communicators — senior pole vaulter Garrett Brown and sophomore twin distance runners Leo and Lex Young. Brown was named to the second team and the Youngs received third-team recognition. This was the second Academic […]

STANFORD, Calif. – Stanford’s placed three onto the men’s track and field/cross country Academic All-America team as selected by College Sports Communicators — senior pole vaulter Garrett Brown and sophomore twin distance runners Leo and Lex Young.
Brown was named to the second team and the Youngs received third-team recognition. This was the second Academic All-America honor for Brown and the first for Leo and Lex.
The selections were based on academic performance combined with athletic performance in either cross country, or indoor or outdoor track and field.
Brown, from Carlsbad, California, co-termed in aeronautics and astronautics. Brown is a two-time All-American is a repeat second-team Academic All-American. Brown earned All-Atlantic Coast Conference second-team indoors and was an NCAA West Prelims qualifier outdoors.
Leo Young, a management science and engineering major, earned his first All-America honor by placing 13th in the 1,500 meters at the NCAA Outdoor Track and Field Championships. He was first-team All-ACC outdoors, placing third at the conference championships.
Lex Young, a sustainable architecture and engineering major, was a two-time All-ACC selection, earning second-team honors outdoors in the 10,000 and second-team indoors in the 5,000. He was an NCAA West Prelims qualifier at both distances outdoors and was the top American underclassman in each race.
Stanford’s men’s cross country and track and field program has earned 32 Academic All-America honors all-time by 25 individuals.
CoSIDA Academic All-America team
Division I Track and Field/Cross Country
Men
Second team
Garrett Brown, Sr., Carlsbad, Calif., 3.72 (undergrad)/3.69 (grad), Aeronautics & Astronautics (U and G)
Third team
Leo Young, So., Camarillo, Calif., 3.70, Management Science and Engineering.
Lex Young, So., Camarillo, Calif., 3.63, Sustainable Architecture and Engineering.
Brown and Leo and Lex Young were selected from those who were named to the CSC Academic All-District teams.
Here is the list of Stanford’s All-District honorees:
Thomas Boyden, Grad.
Garrett Brown, Sr.
Leo Young, So.
Lex Young, So.
Nolan Topper, Sr.
Here is an all-time list of Stanford’s men’s cross country and track and field Academic All-Americans:
Men
Year, Name, Category, Team
1999: Adam Connolly, At Large, first team
2002: Donald Sage, XC/TF, third team
2004: Adam Tenforde, XC/TF, first team
2007: Russell Brown, XC/TF, third team
2009: Garrett Heath, XC/TF, first team
2011: Chris Derrick, XC/TF, first team
2011: Elliott Heath, XC/TF, first team
2011: Miles Unterreiner, XC/TF, first team
2012: Chris Derrick, XC/TF, first team
2012: Elliott Heath, XC/TF, first team
2012: Miles Unterreiner, XC/TF, first team
2015: Marco Bertolotti, XC/TF, first team
2015: Luke Lefebure, XC/TF, first team
2016: Justin Brinkley, XC/TF, second team
2016: Sean McGorty, XC/TF, second team
2016: Harrison Williams, XC/TF, third team
2018: Tai Dinger, XC/TF, second team
2019: Steven Fahy, XC/TF, second team
2019: Harrison Williams, XC/TF, second team
2022: Charles Hicks, XC/TF, third team
2022: Keyshawn King, XC/TF, third team
2023: Max McKhann, XC/TF, first team
2023: Ky Robinson, XC/TF, first team
2023: Kevin Yang, XC/TF, first team
2023: Udodi Onwuzurike, XC/TF, second team
2024: Ky Robinson, XC/TF, first team
2024: Kevin Yang, XC/TF, first team
2024: Garrett Brown, XC/TF, second team
2024: Cole Sprout, XC/TF, third team
2025: Garrett Brown, XC/TF, second team
2025: Leo Young, XC/TF, third team
2025: Lex Young, XC/TF, third team
-
Technology3 weeks ago
Pet fitness and wellness trends for a healthier and happier dog
-
College Sports3 weeks ago
WAC to Rebrand to UAC, Add Five New Members in 2026
-
College Sports3 weeks ago
A new era of Dickinson hockey begins behind the bench – The Dickinson Press
-
Motorsports2 weeks ago
Why Cosmetics are Making Up for Lost Time in Women’s Sports
-
Motorsports2 weeks ago
Team Penske names new leadership
-
Sports1 week ago
New 'Bosch' spin
-
Motorsports3 weeks ago
NASCAR This Week – Patriot Publishing LLC
-
Youtube2 weeks ago
🚨 BREAKING: NBA MVP Shai Gilgeous-Alexander signs the RICHEST annual salary in league history
-
Sports1 week ago
E.l.f Cosmetics Builds Sports Marketing Game Plan Toward Bigger Goals
-
College Sports2 weeks ago
MSU Hockey News – The Only Colors