A group of Hawaii businesses has pledged $5 million over five years to fund NIL opportunities for University of Hawaii athletes, a…
→Athlete Wealth & BizThe 2026 NBA Finals have a new center of gravity, and his name is Victor Wembanyama.…
NIL & College SportsThe system built to bring order to NIL is straining under the weight of the very…
NIL & College SportsThe 2026 transfer portal is not just expensive, it is getting litigious. As multi-million-dollar figures fly…
Sports NewsNIL gave athletes earning power. It also added pressures they never signed up for: managing a…
NIL & College SportsGen Z grew up making content, and it shows. This generation of athletes treats social media…
Sports FashionEndorsing a brand is good. Owning one is better. A growing number of athletes, from established…
High School SportsA new kind of recruit is emerging: the athlete with a following before they ever sign.…
High School SportsHigh school NIL is real, but it comes with more rules and more risk than college…
Sports TechArtificial intelligence has moved from the front office to the practice field. From computer-vision swing analysis…