NIL
15 Athletes Succeeding Beyond the Game

For professional athletes, it takes precision, resilience and excellence to compete on a national—or even international—level. Some athletes have taken that drive and focused it on building legacies that extend beyond their sport. Whether launching a successful brand or sharing insights into their everyday lives, these 15 athletes have triumphantly transitioned from sports icons to savvy entrepreneurs.
Candace Parker
Basketball
The seven-time All-Star, three-time WNBA champion and two-time Olympian changed the face of women’s basketball throughout her 16-year career with her leadership and athleticism. (She was the first woman to dunk in an NCAA tournament.) Parker is the only WNBA player to win MVP and Rookie of the Year in the same season. After her WNBA retirement, Parker’s long-running partnership with adidas morphed into her becoming the brand’s president of its women’s basketball division, where she’s elevating the future of women’s sports through innovative strategies and empowering initiatives.
Amanda Sorensen
Motorsports
At just 22 years old, the racecar driver is already making history within the traditionally male-dominated sport with precision, power and perseverance. She’s one of three female Formula DRIFT drivers and the first woman to earn a podium position in the league. Sorensen started driving go-karts at age 6, winning her first championship at 9. After switching to off-road competition at 11, she won two titles by 16, and discovered the art of drifting. These days, you’ll find her behind the Air Force ProSpec car and on social media (with more than 3 million followers across platforms), where she aims to motivate young women to tackle unconventional career paths.
Brian Shaw
Strongest Man on Earth
The decorated strongman competitor transformed a niche sport into a bustling enterprise, cementing his place as one of the greatest strength icons of all time. Shaw, at a staggering 6 feet, 8 inches and weighing 470 pounds at his heaviest, pioneered a new era of strongman training that led to more than 25 world records, four World’s Strongest Man titles and a place in the International Sports Hall of Fame. Shaw has expanded his brand into multiple successful businesses, including Shaw Strength, Undefined Nutrition and Evolution Athletics. Undefined Nutrition is widely recognized as one of the fastest-growing sports supplement brands in the USA and worldwide. Through Shaw Strength, Shaw shares a curated look into his training methods and everyday life. Evolution Athletics evolved from Shaw cutting and sewing his own weightlifting accessories for competition.

Matt Lombardi and Kevin Moran
Triathletes
Lombardi and Moran have pushed their bodies and minds to the brink of excellence and ultimate performance as former professional athletes, avid CrossFit competitors, IRONMAN triathletes and marathoners. Eventually, the literal aches and pains of this lifestyle started to take its toll, leading them on a search for a remedy. They founded Boston-based performance wellness brand Beam to meet their own needs and expectations. Beam’s science-backed products—like Beam Dream, Beam Greens and their latest collaboration with Shawn Johnson East, Beam Kids—help people improve their physical and mental wellness. Moreover, their products have helped athletes better understand and access CBD.
Allyson Felix
Track and Field
The most decorated track and field athlete in history is using her platform to uplift female athletes and fight for maternity care and benefits. The Olympian-turned-entrepreneur and advocate started sportswear company Saysh in 2021, two years after longtime sponsor Nike imposed a 70% pay cut after she became pregnant. (Felix’s story led to public outcry, a congressional inquiry, and a new maternity policy for Nike’s sponsored athletes.)
Now, Felix is helping collegiate and professional female athletes secure name, image and likeness (NIL) deals through her management company, Always Alpha. Felix continues to be a champion. But, this time, it’s on behalf of other women.
Simone Biles
Gymnastics
Biles is considered one of the greatest gymnasts of all time, and she has the hardware to back it up with 41 Olympic and World Championship medals. Since her 2013 Olympic debut, Biles has dominated the sport. So far, there are five signature skills named after her, and she was the first woman to win six all-around World Championship titles. But Biles has also used her platform to advocate for foster care, sexual abuse survivors and mental health. (Her abrupt withdrawal from the 2020 Olympics sparked a critical conversation about prioritizing mental health just as importantly as physical health.) Brands like K18 hair products have taken notice of Bile’s excellence. In 2021, she entered into an exclusive partnership with female-focused apparel brand Athleta.
Zach Hyman
Hockey
On the ice, as the Edmonton Oilers left wing, Hyman has made a name for himself with his work ethic and scoring prowess. (He scored a career high 54 goals during the 2023-2024 season.) He’s become a fan favorite as a first-shot scorer and for his relentless play. Off the ice, Hyman is a children’s author and founder and president of Toronto-based Eleven Holdings Corp., a gaming and media holding company that owns and operates a portfolio of esports and gaming businesses.
Chukky Okobi
Okobi spent nearly a decade in the NFL, where he won Super Bowl XL with the Pittsburgh Steelers. Now, he’s sharing what he learned on and off the field from one of the world’s most successful sports organizations as a mindfulness coach and motivational speaker. His mantra is focused: You have to change yourself first to change what’s going on around you. Okobi uses his background to help individuals, leaders and businesses unlock their potential and develop the high-performance habits of a Super Bowl champion.
Andrew East and Shawn Johnson East
This husband-and-wife duo are former elite athletes who’ve become entrepreneurs with a New York Times-praised podcast, Couple Things, and a family-focused media company, FamilyMade Media. Andrew is a former NFL long snapper, while Shawn is a four-time Olympic medalist who returned to the 2024 Olympic Games as a Yahoo commentator. The couple has generated a massive following (12 million across their social platforms) for their honest, transparent conversations about marriage and parenting. Last summer, ahead of the Olympics, the Easts donated $250,000 to create the Moment Makers Grants, which helped ease the financial burdens Olympic and Paralympic athlete parents experience in trying to get to the games.
Jonathan Cheever
Snowboarding
Cheever is a world-class athlete, Olympic snowboarder and second-generation master plumber—an unexpected combination of skill, grit and determination. He is an anomaly in a sport where top snowboarders often come from wealthy families. Meanwhile, Cheever supported himself with his family trade. He spent 16 years on the U.S. Snowboard Team, where he learned the depths of perseverance and chasing success. These lessons have translated off the slopes, too, as Cheever runs a successful plumbing and heating business in Park Slope, Utah, with his partner Madeleine Soule. “Success is built one small win at a time,” Cheever says. “And you have to embrace every step, even the hard ones.”
David Beckham
Soccer
Revered as one of the best midfielders to ever play the game, Beckham has been a defining force since his 1992 debut with Manchester United at 17 years old. But his influence has expanded far beyond the pitch. As one of the most sought-after athletes, he’s endorsed brands ranging from Armani and Maserati to Gillette and Stella Artois. In 2003, adidas offered him a $160 million lifetime sponsorship contract, securing his place in the cultural zeitgeist. In recent years, Beckham has unleashed his entrepreneurial side, founding Inter Miami CF and Studio 99, which produced Netflix’s Emmy-winning docuseries, Beckham. Now, he’s honing in on the sweet side of life with a new honey business, which started as a hobby on his Cotswold estate. (He’s even made honey for King Charles III.)
Kim Mulkey
Basketball Coach
Mulkey’s fashion choices are as bold as her coaching style, with both drawing eyes to the sidelines and often going viral. But don’t be fooled by the feathers, sequins and 3D basketball hoop skirt. Mulkey currently has the richest total contract in women’s college basketball with her $32 million, 10-year contract with Louisiana State University. She’s worth it: Mulkey led Baylor University’s women’s basketball team to three national championships; she’s just getting started at LSU, where she coached the team to the 2023 title. Before she was a sports headline fixture, Mulkey was the scrappy, 5-foot, 4-inch point guard who helped lead Louisiana Tech University to two national titles and four Final Fours between 1980-1984.
Conor McGregor
UFC Champion
The Irish mixed martial artist fighter is one of the biggest stars in UFC history, having won champion titles in two weight classes—simultaneously. Despite his controversial and often brash behavior, McGregor has amassed a large draw to the sport, headlining the top six most-bought pay-per-view events for UFC. McGregor has found success outside of the Octagon, expanding his brand as an entrepreneur and restaurateur, with a portfolio that includes The Black Forge Inn in Dublin.
This article originally appeared in the July/August 2025 issue of SUCCESS® magazine. Photo of Allyson Felix from Getty Images.
NIL
Major SEC program emerges as candidate for $2.4 million college football quarterback
Brendan Sorsby, a redshirt junior who split his first two years at Indiana before transferring to Cincinnati in 2024, posted an efficient, productive 2025 season.
In 12 games, he threw for 2,800 passing yards with 27 passing touchdowns and five interceptions, plus 580 rushing yards and nine rushing scores, making him among the more complete dual-threat QBs in the country.
Unfortunately for the Bearcats, he informed Cincinnati of his intent to enter the NCAA transfer portal on Monday and is also awaiting an NFL draft grade while he gauges options.
Brendan Sorsby’s public NIL profile ranks him among the higher-valued transfer assets nationally, with a reported valuation of around $2.4 million, ranking 12th among all NCAA athletes in 2025.
As college football’s winter transfer market quickens, Tennessee has now been connected to Sorsby, according to reporting by On3’s Pete Nakos.

The link arrives as the Vols’ quarterback picture for 2026 grows murky, creating a plausible landing spot for a veteran signal-caller.
Tennessee starter Joey Aguilar closed the 2025 regular slate with 3,444 passing yards, 24 TDs, and 11 INTs, but the depth chart behind him has thinned.
Backup Jake Merklinger has reportedly told staff he plans to enter the portal, and the only experienced alternatives are true freshmen and early enrollees such as George MacIntyre and incoming five-star signee Faizon Brandon.
That combination leaves Tennessee weighing whether to chase an established transfer or roll with youth.
Several other programs, including Big Ten and Big 12 teams, have also been linked to Sorsby, notably Indiana, Oregon, Penn State, and Texas Tech.
Sorsby’s decision will likely hinge on three factors: NFL feedback on his draft prospects, immediate playing opportunity, and a clear path to a starting role.
Tennessee checks two of those boxes: potential playing time if depth erodes and a high-usage offense, though competition from programs willing to offer larger NIL guarantees remains a factor.
Expect conversations and movement to heat up with the portal opening on January 2, 2025.
Read More at College Football HQ
- Top 5 transfer portal landing spots for Missouri quarterback Beau Pribula
- $64 million college football coach emerges as prime candidate to replace Sherrone Moore at Michigan
- $45 million college football head coach reportedly offers Lane Kiffin unexpected role
- $3.7 million college football head coach named clear candidate for Michigan vacancy
NIL
Ohio State football has set a new record with its unanimous All-American selections
COLUMBUS, Ohio — Receiver Jeremiah Smith, safety Caleb Downs and defensive tackle Kayden McDonald have earned first-team All-American honors from all five major publications this postseason, officially making them unanimous selections.
In doing so, the collection of stars helped Ohio State football set a record.
The Buckeyes now have a college-football best 42 unanimous All-Americans in program history.
Alabama, which entered the season with a record 41 unanimous selections, had none. Notre Dame, which was tied with OSU at 39 coming into the season, had two (Jeremiyah Love, Leonard Moore).
This is the first time Ohio State has ever had three unanimous selections in the same year.
| Five major All-American publications |
|---|
| Walter Camp Football Foundation |
| Associated Press |
| American Football Coaches Association |
| Sporting News |
| Football Writers Association of America |
Downs is the first defensive player in program history to earn multiple unanimous All-American honors.
He’s in his second campaign at OSU after transferring from Alabama. Along with his All-American honors, Downs won the Lott IMPACT Trophy and Jim Thorpe Award this year.
Smith is also in his second season with the Buckeyes after arriving as one of the most highly-touted recruits in program history. He’s lived up to the hype, highlighted by his 80 receptions for 1,086 yards and 11 touchdowns this season.
McDonald has been a fixture in the middle of Ohio State’s defensive line, collecting 57 tackles, three sacks and two forced fumbles. He’s anchored a unit allowing only 84.46 rushing yards per game.
NIL
Joel Klatt admits his viral NCAA Tournament stance ‘was a terrible take’
FOX Sports analyst Joel Klatt drew instant scrutiny this week when he made the claim that the only reason the Group of Five was in the College Football Playoff was the threat of litigation. He also suggested, in a parallel vein, that the NCAA basketball tournament isn’t an effective way to crown a champion in the sport.
He railed against Cinderellas a bit and just generally came off seeming a touch antagonistic toward both college basketball and the G5. On Thursday, he apologized for his delivery.
“I had an interesting take. It was a bad take. It was a terrible take,” Joel Klatt said on The Joel Klatt Show. “I have this take about the NCAA Tournament that is a bad take. And it’s a hot take. But it’s what I believe about the NCAA Tournament.
“Now, to be fair, what I said on their show on Monday morning early was sloppy and worded wrong. So it was kind of like I landed the plane but it was in a corn field and so like we had to hit the eject and the plane didn’t crash necessarily. Here’s the deal: I did not articulate what I wanted to articulate.”
He later spent a few minutes on his podcast further outlining his thoughts on Thursday morning. But has his stance really changed?
“Here’s the take: The NCAA basketball tournament, if the objective was to crown the best basketball team of the college basketball season, then it’s a bad format,” Klatt said. “And because of that, then it’s not fair, is what I said. And I said it is a joke and it’s the dumbest, and that’s obviously going to grab headlines. That’s stupid of me to use those terms.
“But the structure of the NCAA basketball tournament, its objective is entertainment, it’s meant to be a gauntlet. So the point is the best college basketball team for the year doesn’t always win the NCAA basketball tournament. That tournament is set up to just crown its own champion. It’s a made-for-TV, entertainment event. And it’s great. And by the way, I do love the NCAA basketball tournament. But if you’re asking me if it’s structured properly to crown the best team of the season, then the answer is no.”
Klatt would admit his opinion is unpopular. But he was unflinching in defending the heart of his point, even if not his delivery of the initial comments.
“Now… it’s a hot take. It’s a bad take,” Klatt said. “Not everyone’s going to share that with me, because everyone loves the entertainment value of Cinderellas in the NCAA basketball tournament. But there’s the thing, if you’re actually honest with yourself, you love the Cinderellas early, but late, you want to see the best teams playing against each other. You want to see incredible regional finals. You want to see Kentucky and Duke with (Christian) Laettner hitting it at the buzzer. Why? Because that’s greatness. So I root for good teams to become the participants late in the tournament.”
Here’s where the argument starts to come back around to the Group of Five and the College Football Playoff a little more. The links that were perhaps missing or not well-enough established in Joel Klatt’s initial go-round were filled in.
“In college football, ours is much more selective. We have 12 teams of 130-whatever in college football,” Klatt said. “So once we’re down to 12, well, now we don’t really want Cinderellas. And I will maintain that opinion. You can disagree and more power to you.”
As for the NCAA basketball tournament, perhaps it was just a case of Joel Klatt conflating two ideas and two different opinions that didn’t need to intersect. Maybe.
Still, the analyst stuck to his guns on his overall points. Especially with the G5 in the playoff.
“The way I said it on Monday morning was so dumb. Dumb take,” Klatt said. “And I prefaced it by saying it’s like the hottest of all takes. There’s 68 teams in the NCAA basketball tournament. So yeah, people love the Cinderellas, but you want the great teams playing late. That makes it awesome in the Final Four and the regional finals. And I’m saying we’re already at that point in college football.”
So what should the Group of Five do if they’re no longer welcome in the playoff? Well, Klatt suggested an alternative. It’s likely to be controversial. But it’s not something totally out of the realm of possibility, either.
“By the way, I’m not a Group of Five hater,” Klatt said. “I think it would be better for the Group of Five if they played their own championship, so that we could celebrate them. Focus on them. More teams could be involved, more fanbases could be involved. That would be awesome. I think that would be great for everyone. Not having to go up to Autzen and face one of the best five teams in the country. That’s impossible for JMU. … I will just say I think it would be better if they played their own playoff.”
NIL
Marshall Faulk adds Les Miles’ son to football staff
BATON ROUGE, La. – Marshall Faulk continues to assemble a staff with deep Power Four ties, as the HBCU program at Southern University prepares to hire Ben Miles, the son of former LSU head coach Les Miles, as tight ends coach and recruiting coordinator.
The move was first reported by Matt Zenitz of CBSSports and represents another notable addition to Faulk’s growing staff in Baton Rouge. For Miles, the hire marks a return to Louisiana and a new chapter inside Black college football.
Ben Miles arrives at Southern after serving as a graduate assistant at Florida State, where he gained experience working within one of college football’s most resource-rich environments. Before joining the Seminoles, Miles worked on staff at Texas A&M, adding further exposure to high-level recruiting operations and player development.
Now, he brings that experience to an HBCU setting under one of the most recognizable figures in football.
A Baton Rouge Return
The hire carries added symbolism because of Miles’ family ties. His father, Les Miles, spent more than a decade as head coach at LSU, leading the Tigers to a national championship in 2007 and becoming one of the most recognizable figures in the program’s history.
While Ben Miles is carving out his own coaching path, his return to Baton Rouge places him back in a city deeply connected to his football roots. This time, however, the setting is Southern University, where Faulk is working to elevate the Jaguars’ profile nationally.
Recruiting Emphasis
In addition to coaching tight ends, Miles is expected to serve as Southern’s recruiting coordinator. That role aligns with Faulk’s stated emphasis on expanding Southern’s reach in modern recruiting landscapes shaped by NIL, facilities, and national visibility.
Athletics Director Roman Banks has been clear that Southern must compete differently in today’s college football environment. Adding staff members with Power Five experience supports that goal and enhances Southern’s credibility with prospects and families.
Miles’ background at Florida State and Texas A&M provides insight into recruiting operations at the highest level. That knowledge could prove valuable as Southern seeks to attract and retain talent in an increasingly competitive space.
Staff For Marshall Faulk Takes Shape
Since being introduced as head coach, Marshall Faulk has leaned heavily on relationships, trust, and experience while building his staff. The additions of Todd Lyght and now Ben Miles reflect a blend of NFL pedigree, Power Five exposure, and long-term developmental focus.
Southern is not simply filling roles. The Jaguars are assembling a staff designed to teach, recruit, and compete with purpose.
As Faulk’s first season approaches, each hire adds another layer to what is becoming one of the most closely watched coaching transitions in the HBCU football landscape.
The post Marshall Faulk adds Les Miles’ son to football staff appeared first on HBCU Gameday.
HBCU Gameday
This story was originally published December 18, 2025 at 2:25 PM.
NIL
Texas’ Michael Taaffe reveals ‘different’ approach to navigating NIL
During his time at Texas, Michael Taaffe built an impressive social media following with more than 80,000 followers across Instagram and X. That platform is important in the NIL era – but Taaffe took a “different” approach.
Taaffe didn’t ink many high-profile deals during his time at Texas. He was part of Sonic’s activation along with some Longhorns teammates and Texas A&M players, and he joined Seat Geek’s initiative ahead of last year’s College Football Playoff.
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Instead, Taaffe’s focus remained on the big picture, which included his efforts with Texas Against Fentanyl. That’s why he wasn’t necessarily active in the NIL space with deals.
“I think NIL, for me, has been a little bit different because there’s opportunities that I have taken to get a little cash in the wallet, in the pocket,” Taaffe told On3 via Zoom on behalf of Allstate. “But I think, would you much rather have this little success? This little financial success that at the end of the day, when you have to go buy a house, when you have to get a car, when you have to pay rent, this little success isn’t going to matter in the long-term? Or, would you rather have success and significance to the University of Texas that will last 100 years? I chose that route.”
Taaffe focused on giving back throughout his time at Texas. His efforts in substance abuse prevention helped him win the Wuerrfel Trophy, the premier award for community service. He helped raise nearly $60,000 for Texas Against Fentanyl through a fundraiser, which he said helped cover the organization’s yearly budget.
Taaffe’s efforts went beyond substance abuse awareness, though. He also helped raise more than $100,000 for the Texas Flood Relief Foundation after the flooding at Camp Mystic earlier this year and has visited the Dell Children’s Hospital to distribute food.
But while other athletes star in ads or promote different products through NIL, Michael Taaffe wanted the ability to have a platform to make a difference. He understands why his peers have a different approach, though. It just didn’t fit with his goals.
“I don’t fault anybody for the routes they take,” Taaffe said. “But I just knew that I believe being significant is way more important than being successful.”
NIL
Michael Wilbon claims Kalen DeBoer will leave Alabama for Michigan with loss in College Football Playoff opener
The College Football Playoff gets underway Friday night as Alabama heads to Norman to take on Oklahoma. But to ESPN’s Michael Wilbon, there’s even more at stake for Crimson Tide coach Kalen DeBoer.
DeBoer’s name has been the subject of rumors throughout the offseason in the coaching carousel. Most recently, he received questions about the opening at Michigan following Sherrone Moore’s firing for cause, though he made it clear he intends to be at Alabama in 2026.
However, Wilbon didn’t sound as convinced. He predicted Alabama would not only lose to Oklahoma on Friday night, but DeBoer would also be on a flight to Ann Arbor to take the Michigan job afterward.
“Let me tell you about … two schools that could be in the coaching carousel after [Friday night],” Wilbon said Thursday on Pardon The Interruption. “Because when Alabama loses to Oklahoma – let me say it again, when Alabama loses to Oklahoma – the coach of Alabama, half the people in the state will want to run him out. And he’ll be on the carousel – oh, wait, that’s a G5 being flown to Ann Arbor, Mich., where he has said, ‘Oh, no. I ain’t got no interest in that.’ He’ll have interest [Friday night].
“And then, Alabama will be in the coaching carousel because they’ll be looking for a coach. … The Alabama coach is going to have a job-on-the-line situation in 24 hours and then, headed to Michigan once he loses. And then, Alabama’s looking. Then, what are you going to say?”
During a press conference this week ahead of the College Football Playoff opener, Kalen DeBoer was directly asked if he intended to be Alabama’s head coach next season. He responded, “Yes.”
Earlier in that press conference, DeBoer received a question about the rumors surrounding him. He again spoke highly of his tenure at Alabama so far and made it clear he’s happy in Tuscaloosa.
“A lot of the same things I said before, a couple weeks ago, when asked really the same question, just feel completely supported,” DeBoer said. “My family loves living here. Just all the things that we continue to build on, love the progress. Haven’t talked with anyone, no plans of talking with anyone. So just, I think that’s a lot of what I said a couple weeks ago, and continues to be the same thing.
“Feel strong about it. And our guys, if there’s been any distraction, I haven’t seen it, haven’t felt it. I’m really proud of the way they’ve handled whatever noise is out there. And again, we probably all season long, have dealt with enough noise to where it wouldn’t surprise me on how they handle this.”
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