$2.8 billion settlement means universities must pay student-athletes :: WRALSportsFan.com

MARKET ON BARBIE ROAD HAS BEEN IN BUSINESS FOR MORE THAN 50 YEARS. SO PRETTY SOON, UNIVERSITIES WILL HAVE TO START PAYING THEIR STUDENT ATHLETES BIG-TIME MONEY. IN SOME CASES, THE NCAA APPROVED A 2.8 BILLION DOLLAR SETTLEMENT LATE FRIDAY NIGHT AND THAT MONEY WILL PAY CURRENT ATHLETES AND FORMER ATHLETES DATING BACK TO 2016. IT COULD MEAN HIGHER TICKET PRICES, THOUGH, CUTTING TEAMS EVEN AND WELL, OF COURSE, MORE LAWSUITS TO MAKE SENSE OF IT ALL. I SPOKE TO WRAL, INVESTIGATIVE SPORTS REPORTER BRIAN MURPHY AND TOOK A TRIP TO MERCED TURF. WE DON’T MANDATE. A BIG RULING HERE. SO WHAT DOES THIS MEAN FOR THOSE PLAYERS ARE PEOPLE ARE STARTING TO CHECKS IN THE MAIL. >> YET FORMER PLAYERS CAN EXPECT TO SEE CHECKS IN THE MAIL. DEPENDS ON WHAT SPORT YOU PLAY AND HOW MUCH YOU PLAYED. HOW BIG OF A UNIVERSITY YOU INTENDED. BUT YEAH, ALL THERE IS A FORMULA AND ALL THESE FORMER ATHLETES ARE GOING TO GET SOMETHING OUT OF THE SETTLE. I FIND THESE CUT-OFFS INTERESTING GOES BACK TO 2016. WHY NOT? 2015, 2014, YOU KNOW, COLLEGE SPORTS, COLLEGE FOOTBALL, BASKETBALL. THOSE WERE MAKING BIG MONEY. THEN. YEAH. BELIEVE IT HAD SOMETHING TO DO WITH THE STATUTE OF LIMITATIONS BUT ALSO THE THAT WAS THE SUIT THAT WAS FILED. SO WE’VE SEEN THE 1983 NC STATE BASKETBALL TEAM FILING A LAWSUIT. WE’VE SEEN OTHER PLAYERS WHO HAD STAR TURNS IN THE 90’S FILING LAWSUIT. I DON’T THINK THOSE LAWSUITS ARE GOING TO GO TO FORMER ATHLETES ARE GOING TO BE GETTING CHECKS AND NOW FUTURE ATHLETES ALSO HAVE THIS. THERE’S THIS NEW STANDARD WHERE THEY COULD BE GETTING PAID A CERTAIN AMOUNT OF MONEY AS WELL FROM THE SCHOOL IN THE SCHOOLS HAVE ALREADY BEEN KIND OF BUCKLING DOWN AND COMPLAINING A BIT ABOUT THE NIL STUFF AND HOW THEY’RE GOING TO GET THIS MONEY. THIS IS JUST ANOTHER LAYER ON TOP OF IT ALL. THEY CAN AFFORD IT. GET THIS OPENS THE DOOR TO DIRECT REVENUE SHARING WITH COLLEGE ATHLETES IN ALL THE SCHOOLS IN THE BIG CONFERENCES CAN SPEND UP TO 20 AND A HALF MILLION DOLLARS. SO YOU’VE SEEN A FLOOD OF DEPARTMENTS REALLY TRY TO FIGURE OUT HOW CAN WE FIND AN ADDITIONAL 20 AND A HALF MILLION DOLLARS TRADITIONALLY ATHLETIC DEPARTMENTS ARE NONPROFITS. THEY SPEND WHATEVER COMES IN AND THEY’VE SPENT LAVISHLY ON COACHES, SALARIES ON FACILITIES NOW GOING TO HAVE TO SPEND IT DIRECTLY ON PLAYERS IN THE COMPETITION IS NOT GOING TO GO AWAY. YOU’RE STILL GOING TO BE THE BEST PLAYERS, THE BEST COACHES, THE BEST FACILITIES. SO WHERE ARE THEY GOING TO GET THAT NAMING RIGHTS IN STADIUMS? ARE THEY CAN START COMING TOWARD FANS? IS IT GOING TO START GOING TOWARD THE FEES THAT STUDENTS PAY WHEN THEY GO TO THE SCHOOLS ALL OF THE ABOVE. I MEAN, THEY ARE THEY ARE LOOKING IN EVERY DIRECTION. AND SO I THINK YOU’RE GOING TO SEE INCREASED TICKET PRICES OR SURCHARGE PLACE ON THE TICKET. YOU’RE GOING TO SEE ADDITIONAL SPONSORSHIPS NAMING RIGHTS FOR STADIUMS, BUT ALSO MAYBE JERSEY PATCHES MEAN ALL THE THINGS YOU SOCIAL, PRO SPORTS, ALL THE WAYS THAT YOU CAN FIND MORE REVENUE. THEY ARE GOING TO BE TAPPING INTO ALL OF THAT AND IT’S LIKELY GET A REST ON FANS AS IT DOES IN EVERY OTHER SCHOOL. IN LASTLY, THE BIG SELLING POINT AS THESE CONFERENCES IN THESE PROGRAMS EXPLODED, MADE MORE AND MORE MONEY WAS, HEY, WE LIFT UP ALL OF THE OTHER PROGRAMS HERE, THE ONES THAT MIGHT NOT GET THE SAME TYPE OF FANFARE. BUT NOW THESE, YOU KNOW, THESE TEAMS DON’T HAVE MONEY FALLING OUT OF THE POCKETS ANYMORE. DOES THAT PUT SOME OF THOSE SMALLER PROGRAMS IN JEOPARDY AT OUR AS IT WAS EXPLAINED TO ME, YOU KNOW, COLLEGE FOOTBALL IN COLLEGE MEN’S COLLEGE BASKETBALL HAVE FOOTED THE BILL FOR THESE ENTIRE ATHLETIC DEPARTMENTS WILL NOW SUDDENLY YOU’VE GOT TO PAY THE PLAYERS. THEY’VE GOT TO THE PRO SPORT. YOU’VE GOT TO PAY THOSE PLAYERS. SO THERE’S NOT EXTRA MONEY TO LIFT UP VOLLEYBALL AND SOFTBALL IN SOME OF THESE OTHER SPORTS HAVE BECOME BIG. THEY’RE GOING TO RELY ON SPONSORSHIPS THAT RELY ON ENDOWMENT SINGER ALLY ON GIVING FROM FANS OF THOSE SPECIFIC SPORTS. AND WE MAY SEE SOME OF THEM GO AWAY. EVENTUALLY THAT’S GOING TO HAVE AN IMPACT ON OLYMPIC SPORTS. IT’S GONNA HAVE AN IMPACT ON LOTS OF ON THE NUMBER OF HIGH SCHOOL KIDS THAT WANT TO PLAY THOSE SPORTS. THERE’S A BIG TRICKLE DOWN EFFECT FROM CUTTING SPORTS OF THE COLLEGE LEVEL WITH THE SAYING NOTHING’S GOING TO CHANGE QUICKLY. AND BOY, THEY’RE CHANGING QUICKLY. IT’S HERE, JULY 1ST. THESE ARE NOW PRO SPORTS IN EVERY THANK YOU.