NIL
2K Sports eyes college basketball game
Source: 2K Sports planning college hoops game…A’ja Wilson weighs in on WNBA growth, CBA talks…Indy hopes to build off hosting WNBA ASG.

2K Sports is making a college basketball game, one in which Power 4 programs such as the Big Ten’s UCLA and Michigan State and the Big 12’s Houston are rumored to be in the mix, SBJ has learned.
Speaking on background, a source told SBJ that 2K Sports plans on a standalone game — not as a piece of downloadable content (DLC) or expansion of the NBA 2K series — with more than 100 men’s and women’s teams that would all receive “fair market value” as well for their NIL.
EA Sports posted on X on June 30 that it was getting back into college basketball, and 2K Sports followed later in a day with a post alluding to potential plans for a game, with a message saying, “The campus has been quiet for too long.”
2K’s final basketball game was College Hoops 2K8, which launched Nov. 19, 2007, on PlayStation 3, Xbox 360 and PlayStation 2. The publisher discontinued the series following former UCLA star Ed O’Bannon’s lawsuit against the NCAA for use of NIL, which eventually put an end to college sports video games for years. This changed in 2024 when EA Sports released College Football 25 last July, as rules now permit players from benefiting from NIL offers, such as the record one EA made to Division I players.
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INDIANAPOLIS — As WNBA All Stars prepared for the skills competition here Friday and game on Saturday, the commercial success of one of the league’s tentpole events served as another example the players could cite in their ongoing CBA discussions with the league.
On Thursday, 40 players met with league officials with seemingly little progress in early talks. In a statement, the WNBAPA said the league had failed to meet the players’ proposals for a transformational CBA that would give them a greater share of league revenue.
Three-time MVP A’ja Wilson’s flight arrived too late for the meeting, but she said Friday that the business growth is evident. That’s in everything from the league’s new $2.2B media rights deal set to go in effect next year to three new expansion teams each paying a record $250M fee. Even an All-Star weekend features more sponsor engagement than ever before.
“When we see the revenue, when we see things flowing into our league, we want that,” Wilson said. “We are going to demand that because we see it and we see the growth. And when you see a business growing, obviously the people that are working for the business should have some say in that as well.”
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Indianapolis sports-business officials said that if “they achieve their goal of becoming an epicenter of women’s sports by 2050, they’ll likely look back at this WNBA All-Star Weekend as the spark.” The unprecedented fan and media attention “presents opportunities for both the city and the WNBA to benefit.” Indiana Sports Corp Chief of Staff Sarah Myer said that the All-Star weekend will be “a huge catalyst” for the women’s sports element of the organization’s long-term strategy, called the 2050 Vision, which it unveiled last year. The Sports Corp has been “more intentional” about how to use this weekend to “further women’s sports as a cornerstone of Indianapolis’ sports economy.” That cornerstone could “take the form of hosting additional major sporting events,” becoming home to new franchises — including, potentially, a National Women’s Soccer League club — and luring more sports-focused business ventures to the state (INDIANAPOLIS BUSINESS JOURNAL, 7/18).
Indianapolis had only about a year to prepare but “quickly embraced the chance, with around 60 ticketed events planned for the weekend, including WNBA Live.” The All-Star Game watch party on Saturday with music and comedy, “Fever Fest,” will accommodate fans who “could not snag a ticket to the sold-out game, with organizers expecting between 4,000 and 5,000 attendees.” Indy Chamber Chief Talent & Marketing Officer Blaine Zimmerman said, “Having All-Star weekend in (Clark’s) home city is going to be probably the most high-profile All-Star weekend in league history.” He added, “We’re looking to become the women’s sports capital of the world” (REUTERS, 7/17).

Ally Financial Head of Sports & Entertainment Stephanie Marciano said the digital-only bank has been “focused on driving record fan engagement” for WNBA All-Star Weekend in Indianapolis through immersive experiences and fan promotions, and “creating experiences that resonate beyond the court.”
Ally signed a multiyear deal earlier this year to become the league’s new official retail bank and Changemakers member, a move that will see Ally heavily featured this weekend at WNBA All-Star.
In its first year, Marciano said Ally has been focused on immersive experiences and fan promotions, featuring a special promotion giving up to 1,500 fans a complimentary WNBA League Pass subscription, an arcade-theme activation with a shooting challenge, meet-and-greets with players and an immersive locker room experience in partnership with women’s basketball league Unrivaled.
Marciano noted one of the biggest takeaways in their first year so far has been fan engagement being about depth.
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SBJ’s Rachel Axon takes us through the WNBA Live experience in Indianapolis during WNBA All-Star Weekend.

MLB and the Phillies unveiled the official logo for the 2026 All-Star Game presented by Mastercard. The game, to be held on July 14, 2026, at Citizens Bank Park, will mark the fifth time Philadelphia will host the event. The logo is a tribute to the city and the 250th birthday of America. At the center of the logo is the Liberty Bell, with typography that takes cues from the bell’s historic inscriptions, blended with design elements from the Phillies’ style (MLB).

The 2031 Ryder Cup “will be held in northeastern Spain,” as Catalan Golf Federation President Ramon Nogué said Friday that “next week it will be official” that Girona will be announced as the host of the event. The choice of the Stadium Course at Camiral a Quinta do Lago Resort was first reported by Spanish newspaper La Vanguardia. Camiral a Quinta do Lago Resort, which was previously called PGA Catalunya, has hosted DP World Tour events and the Spanish Open. It has been owned by Irish businessman Denis O’Brien since 2008. Irish media have reported that O’Brien “has invested tens of millions of euros in upgrades to the courses and the hotel, as well as accommodation on the property.” This will be the second time for Spain to host the Cup after Valderrama in 1997, and “just the fourth time it will be played in continental Europe” after Le Golf National outside Paris in 2018 and Marco Simone outside Rome in 2023 (AP, 7/18).
Trailer Teaser…
The documentary “PAY DIRT: THE STORY OF SUPERCROSS” will hit digital platforms on Friday. The film, directed by Paul Taublieb and narrated by actor Josh Brolin, will provide an in-depth look at Monster Energy Supercross.
Netflix released a trailer for the Sept. 13 fight between Saul “Canelo” Alvarez and Terence Crawford at Allegiant Stadium in Las Vegas.
Speed Reads…
Kia, in addition to being the title sponsor for the WNBA’s All-Star Kia Skills Challenge, will have an activation space at W Live featuring player appearances. 160/90 is managing day-to-day operations for Kia as well as overseeing logistics and hospitality for the brand’s presence during the weekend (160/90).
The National Independent Soccer Association unveiled a new brand campaign, including a new identity. The new identity will be unveiled on the field during the NISA Pro Cup in October (NISA).
OKC for Soccer has added to its committee Oklahoma United FC CEO Abdullah Ashraf, President of Team OKC Michael Byrnes, Oklahoma City Comets President & GM Kyle Daugherty and Bank of Oklahoma EVP/Special Projects Marc Maun (OKC For Soccer).
Around the World….
The Argentine Football Association announced that away fans “will be allowed back on the terraces in parts of Argentina” for the first time in over 12 years (BUENOS AIRES HERALD, 7/17).
Real Madrid said that it is “hopeful of resuming hosting concerts” at the Santiago Bernabeu as “work concludes on the revamped stadium this year.” The club also announced it posted a “record” €1.185B (US$1.38B) in income (ESPN.com, 7/17).
Director Mahesh Narayanan is “set to helm ‘NK 370′ (working title), a Tamil-language feature film” about India’s first F1 driver, Narain Karthikeyan (VARIETY, 7/18).
Belgian video technology firm EVS has “secured a contract to provide key broadcasting technology” for the 2026 FIFA World Cup in a deal “worth several million euros” (BRUSSELS TIMES, 7/16).
Social Scoop….
Good question here.
Tough to make a linear TV comp right now.
But within Netflix universe alone, if Raw is to be considered a “series,” then those 26 “episodes” through June (88.6 million views) rank below only Season 2 of “Squid Game” and the limited series “Adolescence” https://t.co/bpfFayeitC
— Austin Karp (@AustinKarp) July 18, 2025
Cleveland Guardians right-hander Luis Ortiz’s non-disciplinary paid leave has been extended through Aug. 31 as Major League Baseball continues to investigate unusual gambling activity related to a pair of pitches he threw earlier this season, the league announced.
— Jeff Passan (@JeffPassan) July 18, 2025
Breanna Stewart said yesterday’s CBA meeting was great in terms of getting together but she also feels like it was “a wasted opportunity.”
Said there was “a lot of fluff.” First 45 minutes were intros.
— Madeline Kenney (@madkenney) July 18, 2025
“TAKE ME TO RORY!!!” – an Irish man in his mid-70s getting in the accessibility cart at Royal Portrush. Love it
— claire rogers (@kclairerogers) July 18, 2025
Daily Download….
Members of the Fever joined “Good Morning America,” which is broadcasting from Indianapolis ahead of the WNBA All-Star Game. The players surprised audience members with tickets.
Daily Digit….
$145M — The amount of money HOFV Holdings Director Stuart Lichter needs to raise in new financing, along with restructuring the lease, in order for the Hall of Fame village go-private to proceed (Ben Fischer, SBJ)
NIL
Why Bear Alexander and Poncho Laloulu Pass on NFL Draft is a Quiet Win for Oregon’s NIL Strategy
For years, NIL has often been framed as college football’s necessary evil — a chaotic marketplace blamed for roster churn, tampering fears, and short-term thinking. At Oregon, however, NIL is increasingly serving a different purpose. It’s not just reshaping how the Ducks build their roster, it’s reshaping how long they can keep it together.
Since the end of the regular season, two high-profile juniors on the Oregon roster have made decisions that quietly underscore that shift. Defensive lineman Bear Alexander announced first that he would return for the 2026 season. Shortly after, offensive lineman Iapani Laloulu, better known as “Poncho,” followed suit. Both will return to Eugene for their final seasons of eligibility.
Both decisions likely don’t happen four years ago at Oregon. Here’s why.
NIL
Major college football QB expected to ‘command’ up to $5 million in transfer portal
The Cincinnati Bearcats looked like a potential playoff team after a 7–1 start before dropping each of their final four games to close the 2025 season at 7–5 overall and 5–4 in Big 12 play.
Despite the late slide, it was Cincinnati’s highest win total since joining the Big 12 in 2023 and the program’s best season yet under third-year head coach Scott Satterfield.
Much of that success was fueled by junior quarterback Brendan Sorsby, who has since announced his intention to enter the NCAA Transfer Portal.
In 12 appearances during the 2025 season, Sorsby completed 61.6% of his passes for 2,800 yards, 27 touchdowns, and five interceptions, while also rushing for 580 yards and nine scores, establishing himself as one of the portal’s most coveted dual-threat quarterbacks.
On Tuesday, On3’s Pete Nakos reported that Sorsby could command NIL offers approaching $5 million on the open market, a figure that would place him among the highest earners in college sports.

A Lake Dallas, Texas, native, Sorsby was a three-star recruit and the No. 66-ranked quarterback in the 2022 class according to 247Sports.
He received nearly a dozen scholarship offers, including from Indiana, Army, Navy, and Delaware.
Sorsby initially signed with Indiana in February 2022 and emerged as the Hoosiers’ full-time starter in 2023.
He threw for 1,587 yards, 15 touchdowns, and five interceptions while rushing for 276 yards and four scores before entering the transfer portal and transferring to Cincinnati in 2024.
On3’s NIL tracker currently lists Texas quarterback Arch Manning as the nation’s highest-valued college athlete at $5.3 million, while Sorsby is valued at approximately $2.4 million, the 12th-highest overall.
Any deal approaching $5 million would immediately place Sorsby alongside Manning at the top of the NIL market.
Early links and reporting have connected Sorsby to programs including Texas Tech, Tennessee, Oregon, Indiana (return), and other Power-Five schools.
Read More at College Football HQ
- Major college football team reportedly does not have ‘any interest’ in $2.4 million QB
- No. 1 college football team predicted to sign $2.1 million transfer QB
- Major college football program loses 15 players to transfer portal
- College Football Playoff team has ‘significant interest’ in 4,000-yard QB
NIL
Major football coach predicted to stay in college amid NFL rumors
Marcus Freeman to the New York Giants is the latest coaching carousel talking point that just won’t go away, amid rampant speculation that the Notre Dame head coach could have an escape plan ready to jump to the NFL, and that the interest may be mutual.
But where do things actually stand in the most talked-about coaching situation?
Analyst predicts Marcus Freeman’s future
Behind the scenes, the race is on for Notre Dame to come up with contractual terms to keep Freeman on their sideline, and from what it sounds like, the latest trend may be pointing in that direction.
Right now, the current trajectory suggests that Freeman will turn down any interest from the NFL and remain the Notre Dame head football coach into the future, according to On3 Sports analyst Eric Hansen.
“If Freeman does what I believe he will and he and agent Clint Dowdle find common contract ground — and athletic director Pete Bevacqua doesn’t appear to be offering even tactical resistance — the decision to stay in South Bend would be for the long haul,” Hansen said.
That may be what Notre Dame fans want to hear, but until a decision is made official, the lure of New York and the NFL is still out there.
NFL insiders reveal Giants, Freeman interest
The talk connecting Freeman to the Giants is not just random speculation at this point.
Freeman has also emerged as one of the most prominent names on the shortlist being assembled by the Giants franchise itself, according to The Athletic.
That is something to keep an eye on, as the NFL coaching bonanza is only just getting started, and Freeman is considered one of the best young coaching minds in circulation at any level.
What Freeman has done at Notre Dame
Freeman has just completed his fourth season at the helm of the Fighting Irish program and boasts a 43-12 overall record, winning more than 78 percent of his games.
Freeman led Notre Dame to a No. 2 national ranking and an appearance in the national championship game against his alma mater a year ago.
His team went 10-2 this season and seemed poised for another berth in the College Football Playoff, before the committee reversed course on Selection Day and left the Irish out of the field, leading the school to decline playing in a bowl game.
Notre Dame won’t let him go
Cognizant of the talk around his head man, Notre Dame athletic director Pete Bevacqua is not willing to watch from the sidelines if his successful football coach is going to be courted by opportunities in the NFL, or anywhere.
“I would never say we wouldn’t match anything when it comes to Marcus,” Bevacqua said recently.
“I make sure that he knows that he will be where he deserves to be, and that is at the top, top, top tier of college football coaches when it comes to compensation every year.
“I view his contract, although a multiyear contract, as a living, breathing document that we will revise every year as need be to make sure he’s where he deserves to be. He knows he has that commitment from me and more importantly from the university.”
How exactly that commitment is formalized remains the sticking point that will either keep Marcus Freeman at Notre Dame, or have him looking elsewhere.
Read more from College Football HQ
NIL
Dylan Stewart, top 2027 NFL prospect, stays with Gamecocks, lands major NIL deal
COLUMBIA, S.C. (WCIV) — One day after South Carolina received word that star quarterback LaNorris Sellers was staying in town, another star said he plans to return to the fold.
Dylan Stewart, the Gamecocks’ star edge rusher, announced he is returning for his true junior season in 2026, according to Pete Thamel, ESPN’s college football insider.
Stewart has 11 sacks in his two seasons at South Carolina and has forced 6 fumbles. Among ESPN’s draft projections, he appears to be a top prospect for the 2027 NFL Draft.
READ MORE | “South Carolina QB LaNorris Sellers stays put, vows stronger return for 2026 season.”
The former five-star recruit and rising SEC pass rusher chose continuity over the transfer portal, agreeing to an NIL deal that places him among the highest compensated non-quarterbacks in college football, according to ESPN’s reporting.
South Carolina’s defense is back in reliable hands, as the Gamecocks ready themselves to bounceback from a 4-8 season.
After the pitiful finish, South Carolina head coach Shane Beamer shook up his coaching staff.
South Carolina is also expected to hire Penn State defensive line coach Deion Barnes as the defensive end and outside linebacker coach.
He’s been Penn State’s defensive line coach the past three years and worked with the line there since 2020. He coached Abdul Carter, Chop Robinson and Adisa Isaac.
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READ MORE | “South Carolina to kick off 2026 football season at home against Kent State.”
NIL
Minnesota Football: Kerry Brown and three other Gophers to return for 2026
Safety Kerry Brown, cornerback John Nestor, and offensive linemen Greg Johnson and Nathan Roy all announced their return to Minnesota next season through the NIL collective Dinkytown Athletes on Tuesday. All four were starters this season and represent key returnees for the Gophers next season.
The announcements are part of Cub Foods’ contribution to Dinkytown Athletes.
These types of announcements have become commonplace in college football today, driven by the introduction of NIL and revenue-sharing agreements, as well as the transfer portal.
More announcements are expected in the coming days and weeks, so stay tuned.
NIL
Unexpected college football program among favorites for $2 million transfer QB
Florida quarterback DJ Lagway, a former five-star recruit and two-year starter, is now in the transfer portal after a 2025 season defined by inconsistency and organizational change in Gainesville.
In 2025, Lagway completed 213 of 337 passes (63.2%) for 2,264 yards, 16 touchdowns, and 14 interceptions, while adding 136 rushing yards and a rushing score.
However, the turnovers and a string of uneven performances contributed to a 4–8 season (2-6 SEC) for Florida and intensified scrutiny on the program’s direction.
Florida dismissed fourth-year head coach Billy Napier on October 19 following a 3–4 start and later hired Tulane’s Jon Sumrall to lead the program forward, a change that has prompted several top players to explore fresh starts.
Several Power Five programs have emerged as early fits for Lagway, with Baylor, LSU, and Miami frequently mentioned by national outlets.
Recently, On3’s Pete Nakos singled out Baylor, noting that home-state proximity and family ties to Waco could make the Bears an appealing landing spot.

A five-star dual-threat quarterback from Willis, Texas, Lagway entered college as one of the top prospects in the 2024 class, ranking as 247Sports’ No. 1 quarterback before signing with Florida in December 2022.
Lagway threw for 4,605 yards and 59 touchdowns as a senior, adding 953 rushing yards and 16 scores on the ground to earn Gatorade National Player of the Year honors.
He drew more than 30 offers from several Power Five programs, including Baylor, Alabama, Georgia, LSU, and Clemson, before committing to the Gators.
From a marketplace standpoint, Lagway arrives in January’s portal with considerable commercial value.
On3’s NIL tracker lists Lagway with an estimated valuation near $2.0 million, and the quarterback already has multiple reported brand partnerships, including Hollister, Red Bull, and Mercedes-Benz of Gainesville.
For Baylor, Lagway would offer a marketable, high-upside option who can start right away, with 2025 starter Sawyer Robertson expected to enter the 2026 NFL Draft.
Read More at College Football HQ
- Major college football team reportedly does not have ‘any interest’ in $2.4 million QB
- No. 1 college football team predicted to sign $2.1 million transfer QB
- Major college football program loses 15 players to transfer portal
- College Football Playoff team has ‘significant interest’ in 4,000-yard QB
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