Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA.

All three players had national star power before stepping foot in the pros. Clark and Reese have made the All-Star Game in each of their first two seasons and are two of the most popular players in the league.

Bueckers was voted a starter in her first All-Star Game this weekend.

The next group up in college that is led by Hannah Hidalgo, Flau’jae Johnson, Olivia Miles and JuJu Watkins has already benefitted from the name, likeness and image. According to On3, Johnson’s NIL valuation is $1.5 million.

“NIL, man, it is beautiful,” Johnson said. “This year in March Madness, I had about five commercials running and you know it was so cool watching the game, then seeing myself come on. It’s just a great opportunity.”

Johnson is a guard at LSU, one of the top schools for NIL in a variety of sports from football to women’s gymnastics to women’s basketball. Johnson, who also has a music career, has gained from the exposure the school has given her, doing national media campaigns with Experian and Powerade.

Hildago, who will be entering her junior year at Notre Dame, is happy that players can finally profit off their own images as opposed to the school getting it all.

“It’s a blessing. Schools for decades have been able to make money off of college players’ names. So for now, for student athletes to be able to make money off of how they carry themselves, you know, we’re a brand ourselves,” she said. “I’m a brand myself and so be able to make money off of my name is honestly truly a blessing and just taking advantage of it is the biggest thing.”

Johnson, Hidalgo and Miles, who helped the U.S. qualify for the World Cup next year by winning gold at the AmeriCup earlier this month, all said that they don’t let the NIL deals they have get in the way of their sport. They credit having a strong support system around them as well as people who handle the deals for them.

“I really dedicate one or two times a week to kind of get all my stuff done,” Miles said. “My agent is very good at scheduling that, but most of my money comes from the collective deal, so for that I really don’t have to do much, which is nice. But any other of the other side deals, my agent will send a videographer out to help me or have her edit stuff or whatever it may be.”

Getting deals and earning money hasn’t just helped the players financially. Some have given back to their communities, including Johnson.

“I just want to be one of those people that uses NIL the right way,” she said. “This year I did a campaign with Experian and we relieved $5 million in debt right for families in Louisiana and then every game we won we added $100,000 to the pot.”

Johnson said it was really touching and emotional when she would receive videos on Instagram from people she helped.

“I’m really using my platform for impact for real. So I think that’s the best part of NIL and just making it better for the young girls that’s coming behind us,” she said.

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The Associated Press’ women in the workforce and state government coverage receives financial support from Pivotal Ventures. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

WICHITA, Kan. – Wichita State head softball coach Kristi Bredbenner has added three graduate assistants to her staff, all three former All-Americans for the Shockers during their playing days.

Sydney McKinney, Lauren Lucas and CC Wong will all make their return to the Shocker softball program after highly decorated playing careers in the Black and Yellow.

“We are ecstatic to have Sydney, Lauren and CC back,” Bredbenner said. “Their willingness to want to stay and give back to Shocker Softball says a lot about their experience. Most importantly, their knowledge, passion and desire to develop the next generation of Shocker is evident. All three of them continue to represent Wichita State at the highest level. We are proud of their accomplishments, and we are so excited to have them share their experiences with our program.”

McKinney, the former No. 1 overall draft pick is in her first season with the Bandits, the inaugural season of the AUSL (Athletes Unlimited Softball League). She is wrapping up her third professional season overall with Athletes Unlimited. McKinney is the most decorated softball player in program history, earning All-America honors three times and a two-time American Athletic Conference Player of the Year.

Lucas just completed her eligibility this past season at Wichita State, picking up First Team All-Conference honors for the third time in her career. Fresh out of college, Lucas is nearing the end of her first season as a professional with the New York Rise.

Wong made the most of her lone season in uniform for Wichita State, earning All-America honors and ranking 2nd nationally in batting average. She was a student assistant on the softball team in 2024-25 while finishing her bachelor’s degree. Wong is currently representing her home country on the Canadian National Team.

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