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5-Star LB Tyler Atkinson and Elite LSU WR Commit Tristen Keys Lead Adidas’ Explosive 2025 NIL Class

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Many college football fans believe NIL is ruining the sport they love. In today’s age, it feels like players have no loyalty and are chasing the biggest paycheck over staying with a program and developing throughout their careers.

Despite the criticism of NIL, one of the benefits is that it allows high school athletes to immediately make money to support their families through things like brand deals. One  that has taken advantage of NIL is Adidas, and the company just announced its newest class of football stars to represent the brand.

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Adidas Unveils Stacked 2025 NIL Class Featuring Top Football Recruits

Adidas recently announced its 2025 NIL class, featuring six top recruits in the 2026 cycle. Each of these athletes will be featured in brand campaigns for the company throughout their final year of high school.

The class is headlined by five-star Tyler Atkison, the No. 1 linebacker in the 2026 class, and five-star LSU commit Tristen Keys, the No.1 wide receiver in the 2026 class.

Along with Atkinson and Keys, Adidas class also features four additional top receiver recruits: five-star Ohio State commit Chris Henry Jr, five-star Calvin Russell, four-star Ohio State commit Kayden Dixon-Wyatt, and four-star Texas A&M commit Madden Williams.

It’s a star-studded high school class for Adidas and represents the ever-changing landscape of college athletics in the age of NIL.

While there are obviously downsides to the current NIL system, the fact that these young athletes can sign with a company like Adidas and earn money before they even get to college highlights how NIL can be so special and make massive impacts on these players’ lives.

Every athlete that Adidas signed to this campaign has proven themselves at a high level and are all regarded as some of the best high school football players in the country. They’ve earned the right to be able to make money off of their name, image, and likeness, and Adidas is giving them the platform to do so.

Time will tell if their college careers pan out. Still, they have at least had the opportunity to make life-changing money by signing with Adidas for their senior years and will attempt to solidify their place in college football during the 2026 season.





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Paul Finebaum says historic college football program has ‘lost all credibility’

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Following the release of the 2025 College Football Playoff bracket along with the end of the sport’s regular season, it’s now the month for debate. In the aftermath of a more controversial CFP field than the first 12-team version a year ago, athletic directors, head coaches, conference commissioners and Paul Finebaum are all lobbing grenades at one another.

The drama has focused in South Bend ever since the relase of Sunday’s Playoff bracket, which had Miami, not Notre Dame, sneaking in as the final at-large bid. Of course, the Hurricanes ultimately made the last-second leapfrog of ND thanks to a second bad BYU loss to Texas Tech in the Big 12 title game while Miami’s head-to-head win was the final difference-maker.

To say the Irish are upset would be describing the situation with extreme grace. Shortly after the field was set, Notre Dame athletic director Pete Bevacqua dressed his wagon and made quite the media tour, stopping by Dan Patrick to take shots at the ACC while, overall, sharing several messages to the public about how poor and unfair he felt Notre Dame was treated during this year’s selection process.

While watching some of those clips and discussing the Notre Dame fallout from their missed CFP bid on Wednesday morning’s episode of First Take, ESPN college football analyst and SEC Network host Paul Finebaum dumped criticism on the way Bevacqua and Notre Dame have handled this saga.

“Pete Bevacqua has said a lot of things; he hasn’t backed up anything,” Finebaum said. “I mean, he just threw a bunch of rocks at the street. But he didn’t touch anything. If he wanted to make a statement, say, ‘Hey, we’re getting out of the ACC, whatever it costs, whatever the legalities.’ But he didn’t do that. He just made a bunch of empty threats.”

Pete Bevacqua, athletic director for college football contender Notre Dame

Pete Bevacqua, athletic director for college football contender Notre Dame | MICHAEL CLUBB/SOUTH BEND TRIBUNE / USA TODAY NETWORK via Imagn Images

Finebaum makes the point that if Bevacqua is going to attack the ACC and the CFP committee and its chair, who’s an SEC athletic director — all these various important parties in college football — then he better have a reason. For now, though, he sees all this uproar from Bevacqua as pretty much shouting into the wind if it isn’t followed up by any serious action.

“And I think, as a result, Notre Dame has lost all credibility in this matter,” Finebaum added of the Irish. Sure, did Notre Dame have legit complaints about the whiplash nature of their ranking vs. Miami over the final weeks? Perhaps. But ultimately, the Fighting Irish lost to both of the CFP opponents who they played, and beat only one team in the final top-25 rankings.

As Finebaum and others would say, Notre Dame had their chances. A path to the national title game isn’t some birthright. Even with an expanded field, the Irish should have to earn their way in if they aren’t going to win a conference, and in 2025, they unfortunately came up just short.

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Urban Meyer Enshrined into the College Football Hall of Fame

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COLUMBUS, Ohio – The Bellagio Resort & Casino played host to an all-star cast of history’s greatest football legends and the sport’s most promising student-athletes during Tuesday night’s 67th National Football Foundation (NFF) Annual Awards Dinner Presented by Las Vegas.
 
More than 1,800 people attended, and countless more watched on ESPN+ as the star-studded 2025 NFF College Football Hall of Fame Class received college football’s ultimate honor. The NFF also honored 16 of the game’s top student-athletes, who collected postgraduate scholarships as members of the 2025 NFF National Scholar-Athlete Class Presented by Fidelity Investments. More than 50 previous NFF Hall of Fame inductees returned, and 125 colleges and universities sent representatives to attend the fabled affair.

Urban Meyer, the third-winningest coach in Division I history who led Ohio State to a national championship, three Big Ten Conference titles and seven wins over Michigan during a seven-year tenure as head coach, was among the class of 22 inductees: 18 first-team All-America players and four standout coaches.

Meyer coached the final game of a coaching career that places him alongside legends on Jan. 1, 2019 at the Rose Bowl in Pasadena, Calif. His Buckeyes defeated Pac 12 champion Washington, 28-23, to cap a 13-1 campaign.

Meyer’s Ohio State Buckeyes were, for seven seasons, on top of the college football world. The team won the inaugural College Football Playoff national championship in 2014 and won Big Ten Conference titles in 2014, 2017 and 2018. His teams never finished worse than first in the Big Ten’s divisional standings, and his Buckeyes were dominant in Big Ten games with a best-ever 7-0 record vs. Michigan and a 54-4 overall record in Big Ten games, including an NCAA record 30 consecutive conference victories.

His Buckeye teams were 83-9 overall, including the sixth unbeaten/untied season in school history in 2012 (12-0), a record-tying 14 wins in 2014 and the two longest win streaks in school history: 24 and 23 games.

Meyer’s 17 seasons as a head coach featured a record of 187-32 that positions him with the third-highest winning percentage in college football history at .853, trailing only Hall of Fame coaches Knute Rockne and Frank Leahy.  

Off the field, Meyer’s development of players included “Real Life Wednesdays,” a series of speakers – CEOs, money managers, pro athletes, etc. – who addressed the team in life experiences and pursuits to ensure they were prepared for life after football.

Beyond football, Meyer has made a lasting impact through civic service, serving on the boards of the Veterans Golfers Association, Folds of Honor, and the Tim Tebow Foundation. He and his wife established the Urban and Shelley Meyer Fund for Cancer Research at Ohio State’s Comprehensive Cancer Center.

Meyer earned a bachelor’s degree in psychology from the University of Cincinnati (1986), lettering one season (1984) with the Bearcats as a defensive back. While launching his coaching career as a graduate assistant with the Buckeyes, he earned his master’s degree in sports administration from Ohio State in 1988. Meyer’s coaching career also includes assistant positions at Illinois State, Colorado State and Notre Dame. He was the head coach of the Jacksonville Jaguars in 2021.

He is a member of the Utah Athletics Crimson Club Hall of Fame, the Greater Cleveland Sports Hall of Fame, and the Ashtabula County Football Hall of Fame. He currently serves as a host and analyst on FOX’s Big Noon Kickoff.

Ohio State Head Coaches in the College Football Hall of Fame (8)

Name – Years at Ohio State   Inducted

Urban Meyer – 2012-18        2025

Jim Tressel – 2001-10           2015

John Cooper – 1988-2000      2008

Earle Bruce – 1979-87           2002

Woody Hayes – 1951-78       1983

Francis Schmidt – 1934-40    1971

John Wilce – 1913-28           1954

Howard Jones – 1910            1951



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Major college football program reveals talks with SEC amid expansion speculation

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Notre Dame has seen its College Football Playoff hopes dismantled, has declined its bowl game, and watched its relationship with the ACC deteriorate, all in the last few days.

And now, the man in charge of Notre Dame athletics has revealed he had a conversation with the commissioner of the SEC.

“The only commissioner I’ve spoken to, and I’ve had a couple of great conversations with him, is Greg Sankey,” Bevacqua said of the SEC commissioner.

He added: “Greg and I talk all the time. I can’t tell you how much I admire Greg and his leadership.”

What Notre Dame is interested in

Before you start thinking that Notre Dame is about to join a conference, think again.

Bevacqua said his conversation with Sankey had nothing to do with the Irish finally forsaking its independence, but about the structure and format of the College Football Playoff in the years to come.

Being left out of the playoff tends to inspire teams to re-think what the playoff should look like.

“Gave him my viewpoint on the process. He shared some thoughts that he had with me that, obviously, are between Greg and me,” Bevacqua said.

“Format? Greg knows. They all know how I feel about the format. Put the process aside. The format, being, you know, four teams, twelve teams, fourteen teams, sixteen teams, a thousand teams?”

What should the playoff look like

Okay, maybe not a thousand. How about sixteen? That seems to be the new sweet spot from Notre Dame’s perspective. And it could be for others, too. 

“It should be sixteen teams, in my opinion, with five automatic qualifiers and eleven at-larges,” he said. 

“Think about this year. If we had four teams, it would have been perfect. I don’t think anybody would argue that those aren’t the right four teams that are one through four, right, the way they’re playing. Texas Tech, Ohio State, Indiana, and Georgia… Sixteen would have been perfect. Notre Dame, Texas, Vanderbilt, you know, who else is in there.”

Expansion would cover all the problems

Bevacqua said that the particular metrics the playoff selectors use will necessarily change as each season brings its own unique situations.

The answer to compensating for those year-by-year situations is to simply expand the format and allow for more teams to have a chance.

“You know, year by year, you’re never going to have the same data points each year. It’s never going to work out perfectly, whether you have four teams, twelve, fourteen, or sixteen,” he said. 

“What I like about sixteen is it does create more opportunity, it does create more narratives around more schools and yet preserves the integrity and importance of the regular season, and I think that’s one of the greatest things college football has going for it.”

What about the regular season?

Notre Dame’s head man doesn’t think expanding the playoff will have a negative impact on the regular season.

“The regular season is more important in college football than it is in any other sport by a mile…College football? I mean, hey we see it,” he said. 

“We saw it last year. We saw it this year. We knew last year, when we lost to NIU? We had no wiggle room. Every game was a bowl game. Every game was a CFP game. This year, after we lost in the last second to A&M? Zero room for error. 

“Turns out, we didn’t even have zero room for error. But, I think sixteen teams, with that five and eleven breakdown, is the way to go. And I think a vast, vast majority of people in the CFP management room feel the same way.”

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Navy’s Brian Newberry can still build his program from the ground up

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A month after Brian Newberry arrived at the Naval Academy in 2019 to begin his tenure as defensive coordinator, his wife, Kate, gave birth to their first child. A second one followed. The Newberry family has grown in Annapolis, and Newberry’s career has grown with it.

Newberry, in his third year at the helm of Navy, is on the verge of becoming the first coach to lead the Midshipmen to consecutive 10-win seasons in their history.

“That says it all in terms of his leadership and the culture he’s developed,” Navy athletic director Michael Kelly said.

Newberry and Kelly emphasized that the eyes of America will be on the players on the field for the 126th Army-Navy game Saturday at M&T Bank Stadium. But there may be a few athletic departments looking toward the sideline at the 51-year-old head coach who has orchestrated Navy’s return to prominence.

Not that Newberry plans to go anywhere.

Annapolis, Newberry said, feels like home, even though it’s far from his native Oklahoma. And, given the shifting nature of the sport, the sure-footedness offered at Navy — a program intent on developing leaders internally, without the free-for-all transfers that have gripped other schools — makes it an ideal spot for Newberry.

Where else would he rather be?

“It’s a special place and it’s one of the best jobs in the country, because of the kind of young men we have, because it still is, truly, a developmental program,” Newberry said. “Annapolis is a great place to live. You feel like you’re somewhere important. And you get into coaching to make an impact and a difference.

“Understanding that you’re impacting young men who are going to be officers and go serve our country, that gives you a little more meaning and responsibility as a coach. It really is important to me.”

There are few places that can offer Newberry such an existence.

As change buffets college football, Army, Air Force and Navy stand in the eye of the storm, untouched by the gales of the new world. There are no name, image and likeness sponsorships for service academy athletes.

FILE - Navy head coach Brian Newberry in the first half of an NCAA college football game, Oct. 5, 2024, at Air Force Academy, Colo.

Newberry has a 24-12 record in three seasons leading Navy. (David Zalubowski/AP)

While many programs rely on the transfer portal to inject talent into the roster — adding as many “free agents” as they lose each offseason — Navy builds from the ground up.

“We’re unicorns in college football today,” Newberry said.

Added Army coach Jeff Monken: “We just are who we are. Nothing’s really changed for us. It’s business as usual.”

This is part of the allure for Newberry at Navy. He has coached across the college football landscape, from Division III Washington & Lee to Division I minnow Kennesaw State. Now he leads Navy, a position he has held since Ken Niumatalolo was fired at the end of the 2022 season, and there’s no reason in his mind to move.

Newberry has friends at Power 4 schools. They have the supposed benefits of large NIL coffers and the transfer portal. And yet “there’s a great sense of frustration that has come” at those programs for coaches, Newberry said.

“It should be transformational, right? It’s become a lot more transactional at that level,” Newberry said. “We don’t have that at the Naval Academy.”

Navy quarterback Blake Horvath (11) rushes forward toward the end zone during the 125th Annual Army-Navy Game held at Northwest Stadium in Landover, Md. on Saturday, December 14, 2024.

Navy quarterback Blake Horvath ran for 204 yards and two touchdowns and added two TD passes in last year’s 31-13 win over Army. (Ulysses Muñoz/The Banner)

The players aren’t the only ones to participate in the merry-go-round of college football, of course. They’re just the newest to benefit from it. Coaches have jumped between programs for decades, going back to when advertising the size of a weight room was the primary recruiting tool for players rather than which school had the most money to offer. The coaching sagas are ongoing, as seen by LSU’s high-stakes pursuit of Lane Kiffin.

Newberry says he is not eying such a move, even though his considerable success at Navy could draw suitors and a significant raise; according to USA Today he made $1.8 million last season, ranking in the middle of the American Athletic Conference but lower than any Power 4 coach.

“I’ve never been a guy who chases jobs, necessarily,” Newberry said. “I’ve always tried to be where my feet are and make the best of a situation and enjoy the people I work with and enjoy the young men I get to coach and build relationships and all those things. That’s what’s important to me. And I’ve been beyond fortunate to be at the Naval Academy.”

Newberry’s first year, replacing the winningest coach in program history in Niumatalolo, was middling. The Midshipmen finished 2023 with a 5-7 record, their fourth straight losing season. That, some came to expect, was as good as things would be in the new world order following the NCAA’s 2021 decision to change its rules to allow athletes to make NIL money.

With it came questions regarding how the service academies might keep up.

The answer: Newberry led Navy to a 10-2 record in 2024, capped by a win over Oklahoma in the Armed Forces Bowl. Entering the Army-Navy game, Navy holds a 9-2 mark. Army has prospered, as well; the Black Knights posted a 12-2 record last year and are 6-5 in 2025.

Kelly believes Army and Navy are thriving because they are outliers.

“But for us it’s not so much the benefit aspect of it; it’s the player stability and lack of player movement, the fact we can be a true player development program, build year to year to year, and build that sort of team unity,” he said. “I can’t believe it’s coincidence that both Navy and West Point have had such great success these last few years.”

Blake Horvath, who has established himself as one of the greatest quarterbacks in Navy history, knows the recruiting rankings won’t flash high grades for players who sign with the service academies. The difference, however, is the longevity — the culture built with players who are there for the long haul.

“I think the biggest thing is, when this was all coming around, the first few years it was like, ‘Oh, it’s passed the academies by. The academies will never be good again because of this,’” Horvath said. “And I think we’ve all proven that wrong, just because, if anything, it makes us stronger. We develop, we have better bonds, we know each other better, we have a culture that is continuous and doesn’t get lost in different transfer portals and other things.”

Newberry thinks, in a sense, the transfer portal is helping Navy’s recruiting. There are schools that seek out the experience of transfer players to maintain a high level of performance, but that focus limits opportunities for high school players on the fringes of big-time college consideration.

“What that’s allowed us to do is recruit a little higher-caliber player than we have in the past,” Newberry said. “We can be a little bit more selective. It’s still difficult to recruit at the Naval Academy. We’re still competing against Army and Air Force for the majority of our recruits. I think that pull is stronger now than it ever has been, and we’re starting to look a little different.”

A few years ago, becoming the head coach of a program was far from Newberry’s mind. He enjoyed calling defensive plays at Navy, and as he watched all that was required of Niumatalolo, he wondered if he even wanted the added responsibility.

He had two young kids; did he really want 100 more under his direct purview?

“I didn’t know if I wanted the responsibility of it all,” Newberry said. “If I could manage juggling a family with being a head coach and all that entails, and work-life balance.”

But watching Niumatalolo and Brian Bohannon before him at Kennesaw State showed Newberry he could have that and “still do things the right way.”

And he feels that Navy, too, does things the right way.

“This institution really speaks for itself in a lot of ways,” Horvath said. “And I think he’s in the perfect place for him and what he tries to do for our team. And the bigger thing is building a staff that really preaches a program that he wants to build, it’s the same thing. So I think what he’s been able to do and what we’ve been able to do for our program is immeasurable.”

Except, perhaps, it’s measured most heavily on one game per year. The eyes of the country will be on Army and Navy. And they’ll be on a head coach who “never in my wildest dreams” thought he’d be here.





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Diego Pavia promises to donate all his NIL money to a G5 team if it wins the national championship

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Vanderbilt quarterback Diego Pavia has never lacked confidence or conviction. He proved it again this week with one of the boldest statements of the college football season. 

Appearing on The Pivot Podcast, Pavia argued that the College Football Playoff should truly consist of the 12 best teams in America. He doesn’t believe this year’s Group of Five participants, Tulane and James Madison, have any real shot at winning it all. Then, he took it a step further.

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“It’s a 12-team Playoff. Put every team that’s good,” Pavia said. “If a G5 team wins it, I would donate whatever I got in NIL back to that team. I would do that, if a G5 team ever wins it.”

Alas, Pavia’s frustration is rooted in Vanderbilt’s narrow miss of the postseason despite a historic 10–2 season. The Commodores finished at No. 13, falling outside the field of 12 and behind programs like Notre Dame, BYU and Texas.

The irony is that those teams would’ve kept Vanderbilt out, even automatic bids did not exist. Still, for a program that just delivered its first-ever 10-win regular season, being left out stings. And Pavia, one of the nation’s most electric players, has not been shy about voicing that disappointment.

His appearance on The Pivot was part of a whirlwind week as the elder quarterback continues his media tour ahead of Saturday’s Heisman Trophy ceremony. Pavia was named one of four 2025 finalists, joining Indiana’s Fernando Mendoza, Ohio State’s Julian Sayin and Notre Dame running back Jeremiyah Love in New York City.

No national title, but can Diego Pavia win the Heisman? 

During the interview, Pavia also opened up about what the Heisman moment means to him. It’s something he has dreamed about since childhood. 

“I still remember Johnny winning it,” he said, recalling Johnny Manziel’s iconic Heisman victory. “I used to watch Johnny’s tape. … I want that to be me one day. Now, it’s coming full circle.”

All told, Pavia’s rise has been nothing short of remarkable. He led the SEC in total offense with 4,018 yards and accounted for 36 touchdowns while carrying Vanderbilt to the brink of the Playoff. 

He also became just the fourth SEC player in the last 30 years to top 250 passing yards and 150 rushing yards in a single game. That put him in a group headlined by Manziel, Jayden Daniels and Tim Tebow.

Whether Pavia wins the Heisman or not, he has already cemented his place as one of the most compelling characters in college football. He’s fiery, fearless and unapologetically competitive, and now he’s willing to put his NIL on the line to prove a point.

— On3’s Alex Byington contributed to this article.



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Insight into Matt Campbell’s transfer portal, NIL experience entering Penn State

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The Penn State coaching search didn’t go exactly as planned, but the Nittany Lions ultimately landed a potential strong hire in 46-year-old Matt Campbell, luring him away from Iowa State.

Campbell delivered Iowa State’s most successful stretch in program history over the last decade, winning seven games in eight of his 10 seasons in Ames, Iowa, including four of the Cyclones’ 12 eight-win seasons all-time and their first 10-win campaign, an 11-3 finish in 2024.

Still, questions linger about whether Campbell can compete with Big Ten elites like Ohio State, Michigan, Oregon and Indiana on the recruiting trail.

Iowa State posted high school finishes of Nos. 55, 55, 42, 39, and 59 over the last five cycles. It signed just one top 75 transfer class during his tenure (No. 59 in 2025).

CBS Sports‘ College Football Insiders weigh in on whether Campbell can elevate his game with Penn State’s resources, or if the Nittany Lions should brace for more tough sledding against the Big Ten’s best.

“Not long after the Penn State job opened, we talked to someone close to Matt about whether he’d be a fit,” said John Talty on Tuesday’s episode. “That person mentioned him not really having to mess with NIL and the transfer portal that much at Iowa State.



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