NIL
7 Female Athletes Changing the Brand Ambassador Game

Think sport is just about medals and match stats? Think again. Today’s top female athletes are doing far more than breaking records — they’re fronting major campaigns, rewriting the playbook for what it means to be a modern sports star and using their platforms to push for everything from mental health awareness to equal pay. Whether it’s tennis prodigy Coco Gauff, WNBA force Angel Reese or a track star Keely Hodgkinson, these women aren’t just at the top of their game — they’re shaping the culture around it. Partnering with the likes of Nike, adidas, PUMA and FILA, they’re stepping onto podiums, and into campaigns with the same fearless energy. This is your guide to the female athletes everyone’s talking about — and why their sports brand partnerships matter.
Scroll on to discover the women redefining what it means to lead in sport.
For more on sports, check out these run clubs that are worth lacing up for.
Suni Lee for HOKA
From Saint Paul, Minnesota, 21-year-old Suni Lee has taken the world by storm with her extraordinary talent and unwavering resilience. At the Tokyo 2020 Olympics, she made history as the first Asian American woman to win the all-around gold, while also earning a team silver and uneven bars bronze. As a HOKA brand ambassador, Lee reflects the brand’s focus on resilience and drive. After being diagnosed with kidney disease, she made the tough decision to pause her collegiate career and focus fully on recovery — showing the same discipline and determination that define her performances. Now based in New York, she’s exploring fashion while continuing to inspire as a symbol of strength and perseverance.
Angel Reese for Reebok
Where do we start with Angel Reese? The 23-year-old basketball powerhouse from Maryland made history by leading Louisianna State University to its first National Collegiate Athletic Association women’S basketball title in 2023, picking up “Most Outstanding Player” along the way. Her rookie WNBA season with the Chicago Sky was equally headline-worthy — she broke the league’s single-season rebounding record and became the first rookie to post a double-double in the All-Star Game, before a wrist injury brought things to a pause. Off the court, she’s become the face of Reebok‘s basketball revival, signing a major deal with the brand in late 2023 — the two even dropped a Spring/Summer 2025 collection last month. Besides sports and Reebok, her financial literacy initiative, Angel C. Reese Foundation fosters equality for girls and underrepresented groups.
Lulu Sun for FILA
Lulu Sun, the 23-year-old rising tennis star, is bringing a fearless edge to the global stage. Born in New Zealand and raised in Geneva by a Chinese mother and Croatian father, she switched allegiance to New Zealand in 2024 — becoming the country’s top-ranked female player. Her breakout moment came at Wimbledon the same year, where she stormed into the quarterfinals, defeating top seeds including Emma Raducanu. Known for her aggressive, all-court game and inspired by greats like Steffi Graf, Sun was named WTA “Newcomer of the Year” and reached a career-high ranking of No. 39. Beyond tennis, she’s a FILA ambassador, blending her passion for individuality, art and internationalism with her athletic career.
Keely Hodgkinson for Nike
The pattern is clear — all these athletes are young, ambitious and making big moves. Following suit is Keely Hodgkinson — 23 and from Greater Manchester, Hodgkinson took home silver in the 800m at the Tokyo 2020 Olympics and last year, struck gold at the Paris 2024 Games, becoming the first British woman since Jessica Ennis-Hill to secure an Olympic track title. Her personal best of 1:54.61 places her among the fastest women in history over the distance. As a Nike ambassador since 2019, she has collaborated with the brand on various initiatives. Notably, she participated in the launch campaign for the brand’s Vomero 18 running shoe.
Skylar Diggins for PUMA
Skylar Diggins, hailing from South Bend, Indiana, is a six-time WNBA All-Star and dynamic guard for the Phoenix Mercury who has played a major role in PUMA’s basketball comeback since signing with the brand in 2017. Beyond her skills on the court, she’s a passionate advocate for women’s empowerment, leading PUMA’s “She Moves Us” campaign to inspire and uplift women in sports and beyond. When we spoke to her earlier this year, she announced her participation in the inaugural season of Unrivaled — a new women’s basketball league founded by Napheesa Collier and Breanna Stewart, supporting players holistically, especially helping mothers balance career and family; a cause close to Diggins’ heart as a mother of two.
Coco Gauff for New Balance
Tennis prodigy Coco Gauff, captured global attention by beating Venus Williams in her opening debut of her first grand slam match at Wimbledon at just 15. Now at 21, she’s become the youngest American to win the U.S. Open women’s singles title since Serena Williams in 1999. Off the court, Gauff is a passionate advocate for social justice and female equality, using her platform to speak out on racial discrimination. In 2024, she was honored as Team USA’s female flag-beaker at the Paris Olympics. Besides sports, she’s proven to be a big hit in fashion, recently teaming up with New Balance and Miu Miu to blend sports performance with high fashion, launching a collection featuring her signature CG2 shoe.
Anna Hall for adidas
Hailing from Colorado, 24-year-old Anna Hall is a standout heptathlete whose mix of grit, talent and joy has made her one of the sport’s brightest stars. She’s already won silver at the 2023 World Championships, bronze in 2022 and holds the North American record in the indoor pentathlon. After a foot injury kept her from competing in Tokyo 2020, she bounced back with a top-five finish at Paris 2024. A two-time NCAA champion with the University of Florida, Hall went pro in 2022 and signed with adidas, becoming a key ambassador for the brand, advocating for mental health and body confidence, reflecting adidas’ commitment to supporting athletes on and off the track.
NIL
Report shares why Penn State did not spend ‘a ton of time’ pursuing Kalen DeBoer, Mike Elko
Penn State‘s head coaching search may have taken longer than expected, but the Nittany Lions ultimately landed their guy — Matt Campbell from Iowa State. According to a recent report from ESPN, however, the search apparently featured a number of big-name college football candidates to replace James Franklin.
These names included Alabama‘s Kalen DeBoer, Notre Dame‘s Marcus Freeman and Texas A&M‘s Mike Elko. All surfaced as “potential candidates,” with Elko looked at as “the most realistic,” given his ties to the region.
“The whole time, we thought Elko was going to be the guy,” one SEC coach told ESPN. “Then he came off the board.”
Elko just finished an 11-2 season at Texas A&M, leading the Aggies to its first-ever College Football Playoff. His Aggies were undefeated for the first 13 weeks of the season while Penn State continued it’s head coaching search. Texas A&M went on to extend his on Nov. 15.
For DeBoer, he denied having interest in the Nittany Lions’ job. Freeman was in the middle of leading Notre Dame to a 10-game win streak to lose the season. According to another ESPN source, Penn State “never spent a ton of time on those guys knowing their current situations.”
It wasn’t until early December that Penn State announced the hire of former Iowa State head coach Matt Campbell. The hire appears to have been well-received on social media and recruits alike.
He’s bringing to Happy Valley a resume that includes a 107–70 overall as a head coach. He built the Iowa State program from the ground up after a successful stint as Toledo’s head coach. Starting with a 3-9 finish in his first year with the program, Campbell led the Cyclones to a program record five-straight bowl games.
In 2024, Iowa State had its best season yet under Campbell. Leading the Cyclones to an 11-3 record, they came up just short of the College Football Playoff after losing to Arizona State in the Big 12 Championship game. They were ranked as high as No. 9 in the AP Poll last season.
He is expected to mirror that success and then some as the Nittany Lions’ new head coach, all while competing alongside the DeBoer’s, Freeman’s and Elko’s at the forefront of college football. Campbell’s effort is already underway in Happy Valley, and the product of it will be seen next fall.
The first step — the NCAA transfer portal. Penn State was left with two signees in its 2025 recruiting class, so he’ll be focused on bolstering his roster once it opens on Jan. 2.
NIL
South Carolina EDGE Taeshawn Alston plans to enter NCAA Transfer Portal
South Carolina freshman EDGE rusher Taeshawn Alston plans to enter the NCAA Transfer Portal, On3’s Pete Nakos reports. Alston did not see any game action this season and redshirted.
The news of Alston’s transfer comes one day after it was revealed that All-SEC EDGE rusher Dylan Stewart would be returning to Columbia next season. The projected future top-ten NFL Draft pick signed a new rev share/NIL agreement with the school and announced his return on Instagram Tuesday.
Prior to enrolling at South Carolina, Alston was ranked as a three-star prospect and the No. 674 overall player in the 2025 class, according to the On3 Consensus. He was the No. 65-ranked EDGE rusher in his class and the No. 16 overall player from the state of North Carolina, hailing from Vance County.
Alston chose South Carolina over programs such as Colorado, West Virginia, Georgia Tech, Virginia Tech, and North Carolina coming out of high school. Alston’s secondary recruiter, defensive line coach Sterling Lucas, was poached by Lane Kiffin and LSU this offseason.
This past season was extremely disappointing for South Carolina, which opened the season ranked No. 13 in the Preseason AP Poll. The Gamecocks kicked off their season with back-to-back wins, but went just 2-8 over their remaining 10 games to finish with a 4-8 record.
To keep up with the latest players on the move, check out On3’s Transfer Portal wire.
The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.
NIL
VIDEO: Cantwell goes one-on-one to talk navigating football & NIL
Part 1:
Part 2:
Nixa’s Jackson Cantwell made the transition from tight end to the offensive tackle and quickly realized that his talents would take him far. He racked up accolades like Gatorade’s National Player of the Year and No. 1 college football recruit in the 2026 class.
As a high school junior, he came to realize that his top-tier college recruiting brings NIL into the picture.
Cantwell and KY3’s Danielle King sat one-on-one to discuss how he navigated NIL, from hiring sports agent Drew Rosenhaus to enjoying the food that comes with brand deals.
Rosenhaus, one of the leading NFL representatives, also chatted with King about representing Cantwell, the young NIL landscape and more.
NIL
Coveted dual-threat quarterback entering college football transfer portal
The college football transfer portal is only ten days away from officially opening for business. That hasn’t stopped players around the country from getting a head start on the action, as nearly 1,100 names are expected to transfer.
That number will continue to rise over the next few weeks. The movement could be unprecedented this offseason, as the spring window has been eliminated, meaning there will be only 15 days for players to appear in the portal.
The quarterback market is packed. Though the group might not be as top-heavy as the last few seasons, there will still be plenty of talented signal-callers available.
Former Freshman Of The Year Transferring From Arkansas State
On Tuesday evening, Arkansas State junior quarterback Jaylen Raynor revealed his intentions to transfer, per 247Sports’ Matt Zenitz.
Raynor spent the last three seasons as the starter for the Red Wolves. In 2025, he completed 333/501 passes for 3,361 yards with 19 touchdowns to 11 interceptions. He added 154 rushes for 423 yards and 7 more scores.
Raynor led the Sun Belt Conference in completions, attempts, yards, and interceptions.
Arkansas State finished 7-6, defeating Missouri State, 34-28, in the Xbox Bowl.
Raynor signed with the Red Wolves as a two-star prospect in the 2023 class. He leaped into the starting role early in his true freshman season, taking the reins for the final 10 games of the year.
Raynor was named the Sun Belt’s Freshman of the Year after completing 166/285 passes for 2,550 yards with 17 touchdowns to 7 interceptions. He rushed for 5 more scores.
The North Carolina native tied Arkansas State’s program record with six touchdown passes against UMass on September 30, 2023.
Raynor continued to lead the Red Wolves as a sophomore. In 2024, Arkansas State went 8-5 and defeated Bowling Green in the 68 Ventures Bowl.
Overall, Raynor is 20-16 as a starting quarterback and he’s 2-1 in bowl games.
During his college career, he’s completed 758 of 1,206 passes for 8,694 yards with 52 touchdowns and 28 interceptions. Raynor has rushed 414 times for 1,183 yards and 15 more scores.
The 6-foot-0, 202-pound quarterback has two years to play one at the college level.
Out of high school, Raynor held offers from programs such as UMass, Miami (OH), Army, Air Force, and Navy.
Read more on College Football HQ
• $45 million college football head coach reportedly offers Lane Kiffin unexpected role
• Paul Finebaum believes one SEC school is sticking by an ‘average’ head coach
• SEC football coach predicts major change after missing College Football Playoff
• Predicting landing spots for the Top 5 college football transfers (Dec. 17)
NIL
Two things about NIL and Brohm
1. The latest actual numbers I can find…per 247 sports, U of L was 20th in NIL monies in college sports at about 450 million. Now we are approaching 2026 and things obviously have changed, but we were at least trying to play the NIL game.
2. Jeff did not leave Purdue the first time because the timing wasn’t right or he still had a job to do with the Boilermakers. I respected Jeff for that and quite frankly made me feel more proud of who he was as a person .
I could be naive and stupid but:
A. This crazy money by rich people to pay athletes is just that, crazy and not sustainable long term.
B. U of L is probably doing the best it can but can not compete against oil monies etc.
C. Love him or not, (I love Jeff as our coach) he is the best we could have and feel safe he wants to stay. (Is this a dumb statement given the leaving fears?)
D. Let’s keep winning at Jeff’s level or better
NIL
4 Missouri football staffers, including lead NIL exec, follow Moore to WSU
Updated Dec. 24, 2025, 2:51 p.m. CT
Four Missouri football staff members, including the lead executive of the Tigers’ NIL agency, are leaving MU to follow former offensive coordinator Kirby Moore to Washington State.
Brad Larrondo, who was the CEO and general manager of Every True Tiger Brands, is moving to take a role at WSU. He is a Boise State grad and still has significant connections to the region.
The Tigers also are set to lose tight ends coach Derham Cato to the same role with the Cougars, and Mizzou assistant offensive line coach Jack Abercrombie is set to become Moore’s lead O-line coach. Those staff changes were first reported by Matt Zenitz at CBS Sports.
Finally, Mizzou assistant director of football athletic performance Malcolm Hardmon will become Washington State’s strength and conditioning coach, per Bruce Feldman at The Athletic.
The most significant loss of the group, arguably, is Larrondo, who has been instrumental in the name, image and likeness space for Missouri.
Mizzou coach Eli Drinkwitz originally hired Larrondo, who like the MU coach had spent time working at Auburn and Boise State, to oversee recruiting and external relations. Larrondo ultimately became the lead executive at Every True Tiger, where he helped establish the core of Mizzou’s current NIL structure.
Every True Tiger and Larrondo are influential in negotiating both revenue-sharing and third-party NIL deals for Missouri athletes, as well as distributing money to athletes and making sure the football program remains within its spending cap. The agency also is a marketing arm and has helped facilitate deals for Mizzou student-athletes.
The college football transfer portal is approaching, which brings significant challenges for both roster retention and recruitment for teams — something Larrondo would have been closely involved with.
The portal officially opens Jan. 2 and remains open for new entries through Jan. 16.

Missouri football has not hired a general manager partly because, with Drinkwitz at the forefront, it has recreated that role in the aggregate through Larrondo and other staffers.
Drinkwitz responded to reports of Larrondo’s exit via his personal X/Twitter account.
“Good luck to Brad and thank you for all he did, but MIZZOU NIL was started way before Brad, and is a STRONG POSITION! Carry on!” Drinkwitz wrote Wednesday, Dec. 24.
Beyond Larrondo, the staff shakeup was seemingly expected. Drinkwitz indicated Dec. 16 that some assistants could end up following Moore to Pullman, Washington.
“Could lose a couple more people off of our staff from analyst roles as coach Moore finalizes and puts his staff together,” Drinkwitz said Dec. 16. “It shouldn’t change the dynamic of what we do at all.”
Missouri is only actively looking to replace one primary assistant on its staff in Cato, who had been with the team for three seasons. The Tigers will need a new tight ends coach.
As part of Drinkwitz’s recent contract extension, he was given an additional $4 million to spend on his assistant and staff salary pool.
Mizzou has recently made two notable hires.
Michigan’s Chip Lindsey was tabbed as the Tigers’ new offensive coordinator, and Jack Breske has joined the team from Tennessee as MU’s president of player personnel and recruiting.
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