Connect with us

Sports

80% of UK sports fans 'interested' in at least one women's sport

Four fifths (80 per cent) of UK sports fans are interested in at least one women’s sport, according to research commissioned by pay-TV broadcaster Sky Sports. Confirmed: 85 per cent of UK sports fans aged under 35 are interested in at least one women’s sport 77 per cent of tennis fans and 75 per cent […]

Published

on

80% of UK sports fans 'interested' in at least one women's sport

Four fifths (80 per cent) of UK sports fans are interested in at least one women’s sport, according to research commissioned by pay-TV broadcaster Sky Sports.

Confirmed:

  • 85 per cent of UK sports fans aged under 35 are interested in at least one women’s sport
  • 77 per cent of tennis fans and 75 per cent of soccer fans are interested in both the men’s and women’s game, compared to cricket (59 per cent) and golf (58 per cent)
  • Fans of men’s and women’s sports consume more than five hours of additional sports content per month, and are ten times more likely to be a paid subscriber for sports content, compared to those who only follow men’s sport
  • 37 per cent of fans under 35 years old are interested in player personalities and stories, but more than 40 per cent find the content difficult to access
  • Only half of women’s sport fans find content concerning female player skills easy to find
  • 59 per cent of women’s sport fans are considered ‘committed viewers’ to at least one women’s sport, compared to 93 per cent of men’s sports fans who are ‘committed viewers’ to at least one men’s sport

Context:

Sky, along with The Gemba Group, polled over 2,500 sports fans who represented all age groups, different sporting passions and were a mix of paid and unpaid sports subscribers.

The broadcaster noted that the current dominant audience of women’s sport was made up of fans who follow both men’s and women’s sports, with their fandom driven by the love of their favourite sport, rather than gender. The study noted that this particular audience is especially important in the short to medium term, and that it would take time for new fans to increase their numbers and become ‘commercially significant’.

Fans that followed both men’s and women’s sports were said to have higher average incomes, and spent more time and money on sport each month compared to those who only follow men’s sport. Sky said that there is ‘significant commercial value’ in deepening engagement with fans of both men’s and women’s sport, as they are considered more likely to spend on tickets, merchandise, subscriptions and live experiences, which will drive revenue growth.

Live games remain the biggest passion driver for women’s sports fans. However, Sky noted that the findings regarding other types of supplementary content on athletes’ personalities and skills suggest it is essential to promote both live broadcasts and to deliver compelling storytelling for enhanced fan engagement.

Coming next:

Sky said that fostering stronger connections and commitment among women’s sports fans, through creating more visibility and accessible storytelling for women’s sport, would help them deepen their fandom and overall engagement.

The future of Sport is defined at SportsPro Live, 29-30th April. Join over 1,000 executives from across the industry in London, to understand what’s coming next; the next change, the next opportunity, and the next potential innovation. Register

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Sports

Cronhardt Concludes Outdoor Season – Missouri State

Story Links COLLEGE STATION, Texas – Missouri State track and field’s Ella Cronhardt concluded the outdoor season in the West First Round of the NCAA Track and Field Championship this evening. The distance runner posted a time of 10:57.09 in the 3000-meter steeplechase, finishing 45th overall in the event.   Cronhardt became MoState […]

Published

on


COLLEGE STATION, Texas – Missouri State track and field’s Ella Cronhardt concluded the outdoor season in the West First Round of the NCAA Track and Field Championship this evening. The distance runner posted a time of 10:57.09 in the 3000-meter steeplechase, finishing 45th overall in the event.
 
Cronhardt became MoState track and field’s first NCAA Regional Qualifier since 2022 (Rochelle Etienne and Jamilah James) and the first in the steeplechase event since Grace Breiten in 2019. 
 
The final event of the track and field season also concludes Missouri State’s tenure in the Missouri Valley Conference. The Bears will join Conference USA on July 1, 2025. 
 
 

#GoBears



Link

Continue Reading

Sports

Gwenno Goode Advances To NCAA Championhips In The 3K Steeplechase

Story Links JACKSONVILLE, Fla.  – La Salle University women’s track and field athlete Gwenno Goode advanced to the NCAA Outdoor Track & Field National Championships in the 3,000-meter steeplechase on Saturday during the final day of the NCAA East Preliminaries at Hodges Stadium. Goode becomes the first La Salle female to make […]

Published

on


JACKSONVILLE, Fla.  – La Salle University women’s track and field athlete Gwenno Goode advanced to the NCAA Outdoor Track & Field National Championships in the 3,000-meter steeplechase on Saturday during the final day of the NCAA East Preliminaries at Hodges Stadium.

Goode becomes the first La Salle female to make it to Nationals since 2023 when El Mancini qualified in the 10,000-meter run. She is the second runner in program history to advance in the steeplechase, after Grace Mancini did it in 2021.

The Barry, Wales native placed fourth in her steeplechase heat and was 11th out of 48 overall with a time of 10:01.65, becoming one of the 12 individuals to qualify for Nationals. It was the second time she ran in the event at the NCAA East Preliminaries, finishing 28th last year with a time of 10:32.75.

Goode’s race marks another achievement for her collegiate racing career at La Salle. Last fall, Goode qualified for the NCAA Cross Country National Championships, after earning All-Region honors at the NCAA Mid-Atlantic Regional Championships. She also won the individual title at the Atlantic 10 Cross Championships in the fall of 2024. In the indoor track & field season, she took gold medals at the conference championships in both the 3,000-meter run and the distance medley relay.

Now, the distance runner will turn her attention to the NCAA National Championships, which will be held at Hayward Field in Eugene, Ore. from June 11-14.



Link

Continue Reading

Sports

MEN’S C WATER POLO. The leader arrives. The Navy is chasing the feat

Last act of the regular season in the men’s C series for the Marina Militare: coach Carlo Foti’s team will write the last chapter of this intense second round, in which they lost only one match, winning all the others. Today’s opponent will be a battleship: the league leaders Can Milano, who will visit the […]

Published

on


Last act of the regular season in the men’s C series for the Marina Militare: coach Carlo Foti’s team will write the last chapter of this intense second round, in which they lost only one match, winning all the others. Today’s opponent will be a battleship: the league leaders Can Milano, who will visit the boys with the stars this afternoon at the ‘Mori’ swimming pool in Spezia at 17 pm. “This will be the last match of the championship and we want to finish well and analyze and evaluate the position” begins the coach in the pre-match, who makes an initial assessment of this season. “We are light, we have had a great championship and we know it, despite a thousand difficulties with the locations and the trips. I can only be happy with what I have seen from my boys, both in the C series and in the youth teams and we are working well”.

In the first leg, the Milanese won with a clear 10-6, but at home the team will also be able to count on the support of their home crowd. The team will take to the field with a full squad. For the other teams in the province, they will be back in the pool next week: in Promozione-serie D, Lerici Sport will face Camogli on Tuesday for the last challenge of the season, while the players of the women’s B team still have two matches to go: the first will be on June 6 away, again against Camogli.

C.T.



Link

Continue Reading

Sports

Maywin Wraps Up Women’s Track & Field Season at NCAA West First Round

Story Links BRYAN-COLLEGE STATION – Junior Achol Maywin wrapped up The University of Texas Rio Grande Valley’s (UTRGV) women’s outdoor track & field season Saturday as she competed in the women’s high jump semifinals at the NCAA West First Round hosted by Texas A&M at E.B. Cushing Stadium.    Maywin cleared 1.71 meters on her […]

Published

on


BRYAN-COLLEGE STATION – Junior Achol Maywin wrapped up The University of Texas Rio Grande Valley’s (UTRGV) women’s outdoor track & field season Saturday as she competed in the women’s high jump semifinals at the NCAA West First Round hosted by Texas A&M at E.B. Cushing Stadium. 
 
Maywin cleared 1.71 meters on her second attempt, matching the ninth-best high jump in outdoor program history. She was one of nine student-athletes to clear 1.71 meters and tied for 32nd at the regional meet. Nine women recorded no height. 
 
Maywin finishes her debut season at UTRGV with the program record (1.77m) and seven of the top 10 high jumps in the outdoor record books. 
 
UTRGV RESULTS
Saturday, May 31 
Women’s high jump semifinal
32. Achol Maywin, 1.71m
· T-9th in program history 

Support UTRGV Track & Field | Become a Fan on Facebook | Follow us on Twitter | Follow us on Instagram | Follow us on YouTube

 





Link

Continue Reading

Sports

Nordonia boys volleyball stopped by Mount Vernon in OHSAA Division II state semifinal

CLEVELAND, Ohio — Nordonia’s run in the OHSAA Division II boys volleyball state tournament ended Friday night in the state semifinals with a 3-0 loss to Mount Vernon at Wittenberg University. After a strong run through Region 7, where the Knights lost just one set, Nordonia had no answers for the Yellowjackets in three sets. […]

Published

on


CLEVELAND, Ohio — Nordonia’s run in the OHSAA Division II boys volleyball state tournament ended Friday night in the state semifinals with a 3-0 loss to Mount Vernon at Wittenberg University.

After a strong run through Region 7, where the Knights lost just one set, Nordonia had no answers for the Yellowjackets in three sets.

Falling 25-17, 25-14, and 25-6, the Knights’ offense struggled to create opportunities. Senior EJ Sopata, who led the state in kills, finished with 11 kills, tied for game-high.

The rest of the Knights combined for just eight more kills. The Yellowjackets outplayed the Knights at the net with 33 kills to 19.

The 2025 season will stand out as a high-water mark for the Knights’ program as it continues to grow. The season included a 20-7 final record with a trip to state, and hosting Division I and II tournament play under head coach Rob Fernandez.



Link

Continue Reading

Sports

Texas tops champion Oklahoma at Women's College World Series

Associated Press May 31, 2025, 06:43 PM ET Open Extended Reactions OKLAHOMA CITY — Kayden Henry and Joley Mitchell hit solo home runs to help Texas defeat four-time defending national champion Oklahoma 4-2 in the Women’s College World Series on Saturday. Texas (53-11) advanced to the semifinals on Monday and needs just one win to […]

Published

on

Texas tops champion Oklahoma at Women's College World Series

OKLAHOMA CITY — Kayden Henry and Joley Mitchell hit solo home runs to help Texas defeat four-time defending national champion Oklahoma 4-2 in the Women’s College World Series on Saturday.

Texas (53-11) advanced to the semifinals on Monday and needs just one win to reach the championship series for the third time in four years.

Oklahoma (51-8) remains alive in the double-elimination format. The Sooners will play Oregon in an elimination game on Sunday.

Oklahoma had defeated Texas in the championship series two of the past three years and had won six straight games against the Longhorns overall.

Two of Texas pitcher Teagan Kavan’s five losses this season were against the Sooners. On Saturday, she allowed just one earned run, scattered seven hits and struck out eight in seven innings to earn the win.

Oklahoma pitcher Sam Landry took the loss. She gave up three earned runs and eight hits in six innings. Ella Parker and Gabby Garcia each had two hits for the Sooners.

Henry’s solo shot down the right-field line gave Texas a 3-2 lead in the fifth.

Oklahoma got a runner to third with two outs in the sixth but did not score. Mitchell’s solo blast to left center put the Longhorns up 4-2 in the bottom of the inning.

Oklahoma tried to extend the game and had runners on first and second with one out, but Kavan struck out Garcia and Hannah Coor swinging to end the game.

Continue Reading

Most Viewed Posts

Trending