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How Fitness Technologies are Changing the Approach to Sports and Training

Fitness technologies have forever changed the world of sports and training, opening up opportunities that just a few years ago could only be dreamed of. Today, with the help of modern gadgets and advanced analytical programmes, athletes and coaches gain access to incredibly precise and personalised data. How exactly have technologies transformed the approach to […]

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Fitness technologies have forever changed the world of sports and training, opening up opportunities that just a few years ago could only be dreamed of. Today, with the help of modern gadgets and advanced analytical programmes, athletes and coaches gain access to incredibly precise and personalised data. How exactly have technologies transformed the approach to training, why is it now impossible to imagine sports without them, and what innovations await us in the near future – read all about this in our article.

Why will sport never be the same again?

 

Modern sport has fundamentally changed, becoming much more technological and personalised. Not long ago, comfortable clothing and good motivation were enough for training, but today fitness gadgets and digital tools have become deeply integrated into the training process. Gadgets track everything — from heart rate and calories to sleep quality and movement efficiency. For gamblers and bettors, this opens up entirely new opportunities: the ability to use data on athletes’ physical condition when placing bets on sports.

Smart gadgets: personal control over workouts

 

The use of smart gadgets is radically changing athletes’ approach to training and sports in general. Now, anyone involved in sports — whether professionally or just for themselves — can monitor important indicators of their body in real time. Such devices help to structure training programmes more accurately, avoiding overtraining and reducing the risk of injuries.

Fitness bracelets and smartwatches

Fitness bracelets and smartwatches are the most accessible and widespread gadgets for sports. They measure heart rate, the number of calories burned and steps taken, track sleep quality, and even stress levels. Thanks to this data, athletes have the opportunity to adjust workloads in a timely manner and monitor the overall condition of their body, increasing the efficiency of their training.

Smart sportswear

A new level of technological advancement has also been reached in sportswear. Built-in sensors and detectors are capable of tracking exercise technique, muscle tension, and even the degree of an athlete’s fatigue. This allows for timely identification of errors in training and avoiding injury-prone situations. Today, such clothing is becoming increasingly popular among professionals and amateurs.

Motivation and game mechanics in training sessions

Fitness gadgets and applications actively use game mechanics to enhance athletes’ motivation. Gamification elements, such as virtual competitions, rankings, and rewards for achieving goals, turn regular sports activities into an engaging game. Thanks to game mechanics, fitness becomes more interesting, and the motivation for regular training significantly increases.

Mobile applications — a virtual trainer always at hand

Today, fitness apps have become a full-fledged replacement for personal trainers and expensive gyms. Thanks to the convenience and accessibility of such apps, users have the opportunity to exercise anywhere and anytime, whether at home, at work, or while travelling. Moreover, the apps help not only to perform exercises but also to monitor progress, track achievements, and adjust workouts depending on the current state of the body.

Artificial intelligence and personalisation of training

Artificial intelligence in applications takes fitness to an entirely new level. Smart algorithms create personalised training programmes, taking into account the characteristics of each user: age, weight, fitness level, and training goals.

Motivation and gamification through applications

Fitness apps actively use game mechanics that capture users’ attention and encourage them to exercise regularly. Users receive rewards for achieving set goals, compete with friends, and participate in online challenges. All of this turns workouts into an engaging and exciting process, motivating people to continue exercising and achieve new successes.

Data analysis in sports: how technology enhances training efficiency

Modern data analysis technologies have radically changed the approach to athletes’ training processes. Now coaches and athletes actively use information obtained from various devices and applications to plan workloads as accurately as possible and improve performance. The technological approach makes it possible to take into account the individual characteristics of each athlete and, based on this, build truly effective training plans.

Personalisation of training based on data analysis

Analytical systems provide the opportunity to create personalised training programmes taking into account physical parameters, fitness level, and the current condition of the athlete. Thanks to this, the load becomes optimal, the risk of overtraining decreases, and sports results improve faster and more consistently. Such technologies allow coaches to make informed decisions based not on guesses but on real data.

Prevention of injuries and improvement of sports performance through analytics

Data analysis helps coaches and athletes effectively prevent injuries by identifying early signs of fatigue or overload. Modern monitoring systems collect and process data in real time, signalling potential health risks for the athlete. This allows for timely adjustment of the load and ensures recovery, which directly improves athletic performance and extends athletes’ careers.

How data analysis shapes competitive sports and betting odds

In the world of sports, data analysis has become a cornerstone for optimising performance and developing strategies not only for athletes but also for bookmakers. By evaluating key performance indicators such as player statistics, physical data, and historical performance, bookmakers can set accurate odds for upcoming events. This data-driven approach is crucial as it enables better predictions and more fair betting.

For players, this intersection of data and betting is more important than ever. Online casinos outside the Czech Republic often combine traditional slot offerings and live casino with sports betting, this analytics is used to set odds for various sporting events. These betting sites rely on advanced data to provide real-time betting odds, adjusting them depending on the events unfolding on the field.

Prospects and challenges of future fitness technologies

The development of fitness technologies is progressing at an incredible pace, and in the coming years, the sports industry will face significant changes. On the one hand, advanced solutions such as artificial intelligence, virtual reality and smart clothing make workouts more effective and personalised. On the other hand, the rapid growth of technology raises many questions for athletes and manufacturers regarding data security, ethics, and user privacy.

Data security and confidentiality

One of the main problems associated with fitness technologies, the security of users’ personal data remains. Gadgets and applications collect a huge amount of information, including biometric indicators and medical data, and their protection from hacking or unauthorised use is far from always guaranteed. Manufacturers are already working on strengthening data protection systems, but it is important for users to be aware of the risks and approach the choice of applications and devices carefully.

The most anticipated innovations in the coming years

In the coming years, numerous new innovations are expected to emerge, capable of significantly transforming the sports industry:

  • Distribution neurotechnologies, allowing the control and optimisation of athletes’ psychological state during training sessions.
  • Robotic systems and simulators capable of automatically adjusting the load to the individual characteristics of each person.
  • The use of implantable sensors for continuous and highly accurate monitoring of athletes’ body condition.

These technologies promise to significantly enhance the efficiency of training and take sport to a new level of personalisation.

Conclusion

In conclusion, it can be confidently stated that technology has made sports much more efficient, safer, and accessible. Personalised training, smart gadgets and clothing, as well as the use of virtual and augmented reality, have transformed regular sports activities into an engaging process with a high level of involvement. At the same time, the future of fitness technologies presents serious challenges for the industry in terms of data security and the ethics of information usage. It is already clear: sports and technology are inseparable and will continue to evolve together, opening up new, as yet unexplored opportunities.



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How corporates are building India’s sports future

India’s ambition to host the 2036 Olympics is more than a national aspiration—it’s a test of how deeply the country is willing to invest in its sporting foundation. Beyond the stadiums and scoreboards, a quiet but powerful shift is taking place. Corporate India, once a passive donor in the sporting world, is now emerging as […]

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India’s ambition to host the 2036 Olympics is more than a national aspiration—it’s a test of how deeply the country is willing to invest in its sporting foundation. Beyond the stadiums and scoreboards, a quiet but powerful shift is taking place. Corporate India, once a passive donor in the sporting world, is now emerging as an active partner, building the country’s future in sports from the ground up. Neel Shah, CEO of Dream Sports Foundation, has witnessed this transformation firsthand. “Corporate involvement in sports has moved from basic philanthropy to a strategic and structured methodology,” he said in an exclusive interview to WION.

“It’s no longer just CSR—companies are now developing athlete-focused programs with long-term vision.”

The change is visible across India’s sporting ecosystem. From organising grassroots competitions to investing in performance tech, private players are helping plug critical gaps left by underfunded federations and overburdened institutions. Take Dream Sports Foundation’s own efforts as an example.

Through the Dream Sports Championships in football and table tennis, they’ve created a pathway for young athletes to transition from grassroots to elite levels, aligned closely with National Sports Federations (NSFs). It’s not a stand-alone effort but part of a larger movement. As Shah puts it, “The key word is alignment. We need backward and forward linkages rather than working in silos.”

In a country where NSFs often focus on elite athletes and international medals, grassroots development tends to be neglected. That’s where corporate partnerships are proving to be game-changers—both in reach and in impact. Companies are bringing professional management, long-term strategy, and even regional focus to build sustainable sports programs that can uncover and nurture local talent.

The impact goes beyond training grounds. Technology, often driven by corporate investments, is now deeply integrated into India’s sporting journey. “There’s a huge gap in athlete data capture and performance tracking,” Shah says. “With the right tech, we can build effective athlete profiling, enable better coaching, and even enhance fan engagement.”

From AI-driven analytics to virtual fan experiences, tech is helping sports not only grow but also monetise. This opens up new revenue models and deepens spectator involvement, something India’s sports culture has historically lacked outside of cricket. None of this happens in isolation. The government’s initiatives—like Khelo India and TOPS—have laid a strong foundation for talent identification and Olympic preparation. But Shah is clear: public-private partnerships will be crucial to scale these programs.

While the government brings infrastructure and institutional know-how, the private sector brings innovation, agility, and professionalism. The recent push to launch leagues across multiple sports signals a shift in mindset—from occasional success stories to building a holistic sports culture.

“We’re at a juncture of alignment,” Shah says. “With government, corporates, and federations working together, we have a real opportunity to change the way sports are seen and supported in India.”

As India inches closer to its Olympic ambitions, the athletes we celebrate tomorrow may owe their rise not just to coaches and federations—but to a silent but powerful force working behind the scenes: corporate India, finally playing for the long game.



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Advanced Wellness in Dubuque Offers New Technology to Tighten Skin, Heal Injuries, and Reduce Incontinence

This post was contributed by a community member. The views expressed here are the author’s own. DUBUQUE, IOWA June 12, 2024 – Advanced Wellness is one of the first health centers in the area to offer leading-edge, noninvasive technology using muscle activation to build muscle, burn fat, help with muscle injury and recovery, and strengthen […]

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This post was contributed by a community member. The views expressed here are the author’s own.

DUBUQUE, IOWA June 12, 2024 – Advanced Wellness is one of the first health centers in the area to offer leading-edge, noninvasive technology using muscle activation to build muscle, burn fat, help with muscle injury and recovery, and strengthen the pelvic floor. Known for offering medical expertise with aesthetic finesse, Advanced Wellness provides primary and acute care, as well as weight loss, and cosmetic enhancements.

“We are excited to expand our practice to a new level offering leading-edge, non-invasive medical devices for treating everything from incontinence to musculoskeletal injuries,” says Nicole M. Schlosser, founder of Advanced Wellness and a nurse practitioner who has served the community for years.

Emsculpt NEO, a needle-free and laser-free technology creates muscle contractions and uses radiofrequency to generate heat. That combination burns 30 percent fat and builds 25 percent muscle in hard-to-treat areas, including the abdomen, buttocks, arms, and thighs. The device forces muscles to experience tens of thousands of contractions — equivalent to 20,000 sit-ups in just 30 minutes.

Find out what’s happening in Across Iowafor free with the latest updates from Patch.

“Emsculpt NEO is excellent for those on a weight loss journey and want to tone and tighten flabby skin, and it also has an application for patients who want to address muscle strength and function or are recovering from an injury,” says Schlosser. Emface, another non-invasive technology uses heat and muscle activation to boost collagen production and tighten facial skin. In just 20 to 30 minutes, it revitalizes the face by stimulating underlying tissue, which reduces fine lines.

Another new technology, EMSELLA, is a gamechanger for the more than 25 million Americans struggling with pelvic floor weakness and incontinence. Patients are fully clothed and sit in the EMSELLA chair, which uses electromagnetic energy to strengthen the pelvic floor by inducing muscle contractions. A 30-minute session is equivalent to doing 11,000 Kegel exercises. EMSELLA has a 98-percent patient satisfaction rate and allows patients to enjoy daily activities without losing bladder control.

Find out what’s happening in Across Iowafor free with the latest updates from Patch.

“These procedures are needle-free, pain-free and there is no bruising,” says Schlosser.
“With no downtime needed, patients go back to work and daily activities after each session.”
Advanced Wellness is located at 2442 Meinen Ct, Dubuque, IA 52002. To learn more
about these leading-edge technologies, call Advanced Wellness at 563-556-6292 or log on to
www.advancedwcdbq.com.

The views expressed in this post are the author’s own. Want to post on Patch?

Iowa Firefighter Cody Koppes Carries On A Family Legacy of ServiceIowa Firefighter Cody Koppes Carries On A Family Legacy of Service



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Fremont tech firm accused of employing Chinese workers illegally

A Fremont battery company illegally employed Chinese workers, discriminated against non-Chinese employees, and secretly defied an order from the city to shut down its building, a lawsuit claims. Gotion kept a “revolving door” of Chinese citizens coming to work at the lithium-ion battery plant despite lacking visas allowing employment, the lawsuit in Alameda County Superior […]

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A Fremont battery company illegally employed Chinese workers, discriminated against non-Chinese employees, and secretly defied an order from the city to shut down its building, a lawsuit claims.

Gotion kept a “revolving door” of Chinese citizens coming to work at the lithium-ion battery plant despite lacking visas allowing employment, the lawsuit in Alameda County Superior Court alleged.

The three workers who filed the lawsuit — one U.S. citizen and two with work permits — claimed company officials discriminated against them, and made racist comments toward non-Chinese workers.

The lawsuit by Anirban Das, a U.S. citizen of Indian origin, Atul Deshpande, an Indian citizen with a U.S. work authorization, and Betuel Olivares, a Mexican citizen with a work permit, accused Gotion, its China-based parent firm Gotion High-Tech, and a Gotion supervisor named Chen Li of racial discrimination and unlawful termination. They claim they were forced to quit Gotion after they were stripped of job duties, excluded from meetings, and harassed for complaining about alleged illegalities at the company. They are seeking unspecified damages.

Gotion illegally employed Chinese workers in the country on B-1 visas, the lawsuit filed June 13 claimed. According to U.S. Citizenship and Immigration Services, the visa allows foreign citizens into the U.S. for up to six months per visit, for purposes including consulting with business associates, attending conferences, negotiating contracts, or participating in short-term training. The lawsuit did not allege a specific number of visa violations, but included two screen shots of text messages purportedly showing workers acknowledging work for the company while on the B-1.

The lawsuit also claimed Gotion brought over a Gotion High-Tech lawyer from China who was not authorized to work or practice law in the U.S., and “advised Gotion how to impermissibly violate U.S. immigration laws.”

Gotion and Gotion High-Tech did not immediately respond to requests for comment on the lawsuit. Gotion describes itself on its website as “a fast growing energy solutions company that aims to innovate and create the next generation of battery technology.”

A purported City of Fremont violation notice at battery company Gotion (Source: lawsuit against Gotion in Alameda County Superior Court)
A purported City of Fremont violation notice at battery company Gotion (Source: lawsuit against Gotion in Alameda County Superior Court) 

The Fremont battery plant was rife with “illegal practices,” the lawsuit claimed. The building lacked proper permits and safety features including fire-protection systems, the lawsuit said. The City of Fremont shut the facility down over the purported lack of proper permits, according to the lawsuit, which included a photo of a red “do not enter or occupy” notice on a window, dated March 20, 2024 and citing “work without permits.”

Materials allegedly taped over a City of Fremont violation notice at battery company Gotion (Source: lawsuit against Gotion in Alameda County Superior Court)
Materials allegedly taped over a City of Fremont violation notice at battery company Gotion (Source: lawsuit against Gotion in Alameda County Superior Court) 

Gotion, however, “illegally covered up the shutdown notice and continued to have employees work in the office notwithstanding the safety risks,” the lawsuit claimed. A photo included in the lawsuit showed what appears to be pages from a Gotion brochure taped to a window.

Not long afterward, city officials shut the plant down again over improperly stored hazardous batteries, the lawsuit alleged.

The City of Fremont did not immediately answer questions about alleged violations by Gotion.

The three plaintiffs all complained to Gotion about the alleged illegal practices, the lawsuit said.

Das was hired in July 2023 as senior director of industrialization for Gotion and Gotion High-Tech, according to the lawsuit. Das oversaw Deshpande, a senior program manager hired a few months earlier than Das, and Olivares, an engineering manager brought on several months later, the lawsuit said.

Gotion officials mistakenly believed Olivares was of Indian origin because of his brown skin, and referred to him, Das and Deshpande as “foreigners” because they were not from China, the lawsuit alleged.



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AP Business SummaryBrief at 5:11 a.m. EDT | National News

Fred Smith, FedEx founder who revolutionized the package delivery business, dies at 80 MEMPHIS, Tenn. (AP) — Fred Smith, the FedEx Corp. founder who revolutionized the express delivery industry, has died, the company said. He was 80. FedEx started operating in 1973, delivering small parcels and documents more quickly than the post office could. Over […]

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Fred Smith, FedEx founder who revolutionized the package delivery business, dies at 80

MEMPHIS, Tenn. (AP) — Fred Smith, the FedEx Corp. founder who revolutionized the express delivery industry, has died, the company said. He was 80. FedEx started operating in 1973, delivering small parcels and documents more quickly than the post office could. Over the next half-century, Smith, a Marine Corp. veteran, oversaw the growth of a company that combined air and ground service and became something of an economic bellwether because so many other companies rely on it. It’s now a global transportation and logistics company that averages 17 million shipments per business day.

Iran’s internet blackout leaves public in dark and creates an uneven picture of the war with Israel

DUBAI, United Arab Emirates (AP) — As the war between Israel and Iran hits the one-week mark, Iranians have spent nearly half of the conflict in a near-communication blackout, unable to connect not only with the outside world but also with their neighbors and loved ones across the country. Civilians are left unaware of when and where Israel will strike next, despite Israeli forces issuing warnings through their Persian-language online channels. When the missiles land, disconnected phone and web services mean not knowing for hours or days if their family or friends are among the victims. That’s left many scrambling on various social media apps to see what’s happening — again, only a glimpse of life able to reach the internet in a country of over 80 million people.

Music streaming service Deezer adds AI song tags in fight against fraud

LONDON (AP) — Music streaming service Deezer said Friday that it will start flagging albums with AI-generated songs, part of its fight against streaming fraudsters. The Paris-based company is grappling with a surge in music on its platform created purely with generative artificial intelligence tools that it says are used to fraudulently earn royalties. The app will display an on-screen warning label about AI-generated content and notify listeners that some tracks on an album were created with AI. The company said AI-generated music is an industry wide issue.

Surging travel in Europe spikes concerns over tourism’s drawbacks

MADRID (AP) — Europe is often called the world’s museum, but the ever-increasing visitors it draws have made it ground zero for concerns about overtourism. The travel industry has gone from pandemic bust to record-setting surges in 2025. Last year, 747 million international travelers visited the continent, according to U.N. figures, with Southern and Western Europe taking in more than 70% of them. As the growing tide of humanity strains the region’s housing, water and its Instagrammable neighborhoods, protests against overtourism have proliferated.

Sunken Bayesian superyacht lifted from waters off Sicily as salvage operation completed

PORTICELLO, Italy (AP) — A British-flagged luxury superyacht that sank off Sicily last year, killing U.K. tech magnate Mike Lynch and six others, has been lifted out of the water as salvage recovery crews completed the operation to bring it ashore for further investigation. The white top and blue hull of the 56-meter Bayesian, covered with algae and mud, was visibly clear of the sea on Saturday in a holding area of a yellow floating crane barge. The Bayesian sank Aug. 19 during a violent storm as Lynch was treating friends to a cruise to celebrate his acquittal two months earlier in the U.S. on fraud charges.

ICE raids and their uncertainty scare off workers and baffle businesses

WASHINGTON (AP) — Farmers, cattle ranchers and hotel and restaurant managers breathed a sigh of relief last week when President Donald Trump ordered a pause to immigration raids that were disrupting those industries and scaring foreign-born workers off the job. But the respite didn’t last long. On Wednesday, Assistant Secretary of the Department of Homeland Security Tricia McLaughlin declared that worksite enforcement “remains a cornerstone of our efforts to safeguard public safety, national security and economic stability” and that there will be “no safe spaces for industries who harbor violent criminals” or undermine enforcement efforts. The flipflop has baffled businesses trying to figure out the government’s actual policy.

How billionaire Mark Walter, set to own the controlling stake in Lakers, made his fortune

The billionaire slated to takeover the controlling interest in the Los Angeles Lakers has built a career leading businesses investing in everything from sports franchises to artificial intelligence. Mark Walter is CEO of the global investment and advisory company Guggenheim Partners, which is estimated to have more than $325 billion in assets. He’s also co-founder and CEO of holding company TWG Global, which includes a portfolio of businesses spanning several sectors, including finance, technology, insurance, sports and entertainment. Forbes estimates Walter’s net worth is $6.1 billion. The publication ranked him at No. 216 on its Forbes 400 list last year.

You probably don’t need foods with added protein, nutritionists say

Everyone needs protein — it’s vital for the growth, repair and maintenance of your muscles, bones and skin. But how much you need depends on your age, weight and nutritional needs. Despite the increasing range of protein-enriched foods on the market, experts say if you’re getting enough to eat, you are probably getting enough protein. Protein can be found in a wide variety of foods, including meat, dairy and plant-based foods.

US stocks drift to a mixed finish as Wall Street closes another week of modest losses

NEW YORK (AP) — U.S. stocks drifted to a mixed finish in a quiet return to trading following the Juneteenth holiday. The S&P 500 fell 0.2% Friday to close a second straight week of modest losses. The Dow Jones Industrial Average added 0.1%, and the Nasdaq composite fell 0.5%. Kroger jumped following the grocer’s better-than-expected profit report, but Smith & Wesson fell after saying high interest rates and tariffs are pressuring its sales of firearms. Treasury yields held relatively steady after President Donald Trump said he will decide within two weeks whether the U.S. military will get directly involved in Israel’s fighting with Iran.

How Senate Republicans want to change the tax breaks in Trump’s big bill

WASHINGTON (AP) — House and Senate Republicans are taking different approaches when it comes to the tax cuts that lawmakers are looking to include in their massive tax bill. Republicans in the two chambers don’t agree on the size of a deduction for state and local taxes. They are also at odds on such things as allowing people to use their health savings accounts to help pay for their gym membership, or whether electric vehicle and hybrid owners should have to pay an annual fee. How they work out their differences in the coming weeks will help determine how successful they are at passing their marquee legislation.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



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This self-driving golf trolley wants to replace your caddy with AI – using video analysis to improve your swing

The Robera Neo is an autonomous golf cart that follows you using AI A built-in camera can record every stroke for instant video analysis It’s already raised more than $300,000 on Kickstarter Golf is no stranger to tech. From the best GPS golf watches to launch monitors, the game has embraced innovation. But Robera’s latest […]

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  • The Robera Neo is an autonomous golf cart that follows you using AI
  • A built-in camera can record every stroke for instant video analysis
  • It’s already raised more than $300,000 on Kickstarter

Golf is no stranger to tech. From the best GPS golf watches to launch monitors, the game has embraced innovation. But Robera’s latest invention might be golf’s biggest evolution to date: an autonomous cart that carries your clubs and critiques your swing while trailing you from hole to hole.

Launched on Kickstarter, the Robera Neo has raised more than $300,000 (around £225,000 / AU$470,000) – over 6000% of its original target. First delivery is slated for July 2025 and those numbers suggest plenty of golfers are ready to upgrade their trolleys.



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Smarter workplaces at Tech Week PH Cebu

GLOBAL technology firm Cisco joined PLDT Enterprise at Tech Week PH in Cebu, highlighting how artificial intelligence and cybersecurity are shaping the next era of work in the Philippines. The second leg of PLDT Enterprise’s Tech Week PH 2025 brought together business leaders, technology experts, and public sector officials from across the Visayas region. It […]

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GLOBAL technology firm Cisco joined PLDT Enterprise at Tech Week PH in Cebu, highlighting how artificial intelligence and cybersecurity are shaping the next era of work in the Philippines.

The second leg of PLDT Enterprise’s Tech Week PH 2025 brought together business leaders, technology experts, and public sector officials from across the Visayas region. It marked the first time the event was held outside Metro Manila, reinforcing efforts to decentralize digital transformation conversations.

Pavel Svatos, Cisco’s partner networking specialist for the Asia-Pacific, Japan, and China region, addressed more than 1,000 attendees, outlining Cisco’s vision for a connected and resilient digital economy. He emphasized the need for integrated AI, security, and networking solutions to power the modern workplace.

“Companies that adapt fast will lead, while the ones that don’t will risk falling behind,” Svatos said. “The workplace today doesn’t function without a secure, intelligent network that enables seamless connectivity, zero-trust security, and real-time collaboration.”

Svatos noted that the shift to hybrid work has introduced infrastructure and security challenges, particularly for organizations still adapting to distributed operations. Cisco’s response, he said, is a unified platform of AI-ready networking, observability, cybersecurity, and collaboration tools designed to address these gaps and deliver stronger business outcomes.

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During the event’s “Tech City” exhibit, Cisco and other tech firms showcased real-world applications of next-generation solutions in industries such as health care, logistics, and telecommunications. Svatos pointed to examples like AI-powered chatbots and mobile data centers as key indicators of how intelligent connectivity is already transforming operations on the ground.

Zaza Soriano-Nicart, Cisco Philippines managing director, said the company’s strategy centers on secure, end-to-end connectivity.

“At Cisco, our strategy is to securely connect everything to make anything possible,” she said. “We’re not just connecting people, apps, and data — we’re also protecting all of it against threats, downtime, and risk.”

PLDT Enterprise, through its nationwide roadshow, aims to broaden access to global tech expertise and solutions in underserved regions. Its ongoing collaboration with companies like Cisco aligns with broader goals of bridging the country’s digital divide and enabling inclusive growth.

The final leg of Tech Week PH 2025 will be held in Metro Manila, where it is expected to draw the largest audience and feature the event’s most comprehensive technology showcase.




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