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The Surprising WNBA Rule That Dictates Players' Sneaker Style

When the WNBA community comes through, it really comes through. Take this wholesome scenario: Los Angeles Sparks guard Kelsey Plum noticed her rookie teammate, Sarah Ashlee Barker, practicing in an old pair of Nike Sabrina 1 sneakers and decided to do something about it. “I’m like, ‘Yo, we gotta get you some new shoes! Like, […]

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The Surprising WNBA Rule That Dictates Players' Sneaker Style

When the WNBA community comes through, it really comes through. Take this wholesome scenario: Los Angeles Sparks guard Kelsey Plum noticed her rookie teammate, Sarah Ashlee Barker, practicing in an old pair of Nike Sabrina 1 sneakers and decided to do something about it.

“I’m like, ‘Yo, we gotta get you some new shoes! Like, what’s going on here?'” Plum recalled in an Instagram Story on Wednesday. Barker said she was a fan of New York Liberty guard Sabrina Ionescu‘s signature shoe, and Plum and Ionescu played together on the 2024 U.S. Olympic team. So Plum reached out to see if her pal could hook a first-year up with some new colorways.

The next thing they knew, six brand new pairs of Nike Sabrina 2s showed up at Plum’s door in pink, yellow, orange, and beyond. “This is why the W is the best,” Plum beamed.

Amidst this sweet moment, fans had a lingering question for Plum, an Under Armour athlete who typically plays in their Breakthru 5 shoe: Why wouldn’t she gift Barker the brand she reps? There’s actually a WNBA rule in place that prevents it, Plum clarified on Stories—”or I’d have her laced a loooong time ago 😂😂” she joked.

So what is this sneaky sneaker rule, you may ask?

Let’s take a look at Article 26, Section 6 of the WNBA’s current collective bargaining agreement, which is the part of the contract that also details licensing, player marketing, and commercial appearances:

“A player may wear manufacturer logo identified shoes during WNBA Competitions, practices and press conferences as long as such manufacturer has been designated by WNBA Enterprises as an authorized WNBA footwear supplier and the player has a Qualifying Shoe Deal with such manufacturer. … If the player does not have a Qualifying Shoe Deal, then the player shall wear during WNBA Competitions, practices and press conferences the shoes supplied by a supplier designated by the WNBA.”

In short: Players are only able to play in apparel from a brand designated by the league, unless they have a brand deal with an authorized footwear supplier. Since Nike is currently the WNBA and NBA’s exclusive on-court uniform and apparel provider through 2037, that means if you don’t have your own shoe deal, you’re playing in the Nikes of your choice.

Of course, many WNBA stars have lucrative sneaker deals. Three-time WNBA champion Breanna Stewart plays in her signature Stewie shoe by Puma, and Chicago Sky forward Angel Reese is slated to get her own style with Reebok next year, just to name a few. (You can browse more players’ go-to kicks in the gallery below.)

wnba: may 20 las vegas aces at connecticut sun

Icon Sportswire//Getty Images

Tina Charles and A’ja Wilson pose with Charles’ signed pair of Nike A’Ones.

And since Ionescu and Las Vegas Aces center A’ja Wilson both have signature shoes out with Nike, many players wearing Nike have chosen to keep it in the family. In a sweet moment from the beginning of this season, 13-year WNBA veteran Tina Charles (who now plays for the Connecticut Sun) even asked Wilson to sign her A’Ones after their teams played each other.

The WNBA’s CBA is up for renegotiation this year, so it remains to be seen whether this rule will stay in effect for 2026. But for now, that explains why you see so much Nike on the court—and why Plum could only do so much to help out her teammate.

The more you know!

WNBA Players’ Go-To Sneakers
Headshot of Amanda Lucci, NASM-CPT

Amanda Lucci is the director of special projects at Women’s Health, where she works on multi-platform brand initiatives and social media strategy. She also leads the sports and athletes vertical, traveling to cover the Paris Olympics, Women’s World Cup, WNBA Finals, and NCAA Final Four for WH. She has nearly 15 years of experience writing, editing, and managing social media for national and international publications and is also a NASM-certified personal trainer. A proud native of Pittsburgh, PA, she is a graduate of Ohio University’s E.W. Scripps School of Journalism. Follow her on Instagram @alucci.  

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Louisville baseball’s Bayram Hot enters NCAA transfer portal

Louisville baseball’s Bayram Hot has entered the NCAA transfer portal, On3’s Pete Nakos confirmed. Hot played one season with the Cardinals. Hot saw action in 36 games for Louisville in 2025. Across 92 at-bats, Hot averaged a .326 batting average to go with 30 hits, 22 RBIs and three home runs. 2025 was Hot’s third […]

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Louisville baseball’s Bayram Hot has entered the NCAA transfer portal, On3’s Pete Nakos confirmed. Hot played one season with the Cardinals.

Hot saw action in 36 games for Louisville in 2025. Across 92 at-bats, Hot averaged a .326 batting average to go with 30 hits, 22 RBIs and three home runs.

2025 was Hot’s third season at the collegiate level, spending his first two years at Marist. There, he earned 2023 MAAC Rookie of the Year honors after finishing his true freshman season with a .382 batting average across 50 games played. Hot wasn’t a home run threat, but logged 73 hits, scoring 47 runs, 37 RBIs and 19 extra base hits.

In 2024, Hot’s batting average regressed to a career-low .278. That doesn’t mean he wasn’t productive, however. As a sophomore, he logged career highs in walks (29) and home runs (7).

Hot then transferred to Louisville, where the Cardinals finished the 2025 season with a 42-24 overall record. They reached College World Series for the sixth time in program history and the first since 2019. Their record allowed the program to surpass the 40-win threshold for the 14th time in program since Dan McDonnell came to the program 19 seasons ago. Before his arrival, Louisville baseball had never reached that win total.

Now, Hot will have one year of eligibility remaining to play for his new college baseball team. Chose Louisville over Kentucky, Mississippi State, East Carolina, Kansas, Michigan and Maryland. It’s unclear if any of these teams will pursue him in the portal this cycle. Whichever program it will be, it’ll be Hot’s third in four seasons.

The transfer portal wire provides a real-time feed of player activity, including basic player profile information, transfer portal ranking and original On3 Industry recruiting ranking, as well as NIL valuation (name, image and likeness).

To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.





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Rece Davis Names $6.8 Million QB As Best In College Football

We are only two months away from the start of the 2025 college football season. Media days are on the horizon, and preview magazines are hitting the shelf, which has created plenty of chatter about who the best returning players are in college football. On a recent episode of the ‘College GameDay Podcast,’ ESPN’s Rece […]

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We are only two months away from the start of the 2025 college football season. Media days are on the horizon, and preview magazines are hitting the shelf, which has created plenty of chatter about who the best returning players are in college football.

On a recent episode of the ‘College GameDay Podcast,’ ESPN’s Rece Davis discussed his top returning quarterbacks in college football going into next season.

Davis highlighted multiple notable returning stars, including LSU’s Garrett Nussmeier, Clemson’s Cade Klubnik, and South Carolina’s LaNorris Sellers. Even with all the returning talent, Davis made it clear that there is one quarterback who is primed to take a massive leap in his first year as a full-time starter.



Jerome Miron-Imagn Images

“My number one quarterback, guy who’ll have the best season for his team, put up the best numbers? Arch Manning,” Davis said. “And I know that’s what you expected, but not for the reasons.

“This is a healthy chunk of my belief in Arch Manning’s talent and a gargantuan check of my belief in Steve Sarkisian as a guy who can take quarterbacks and make them succeed beyond what their experience might indicate they would.”

Over his first two seasons, Manning has seen limited action in a reserve role but made two starts last season in relief of Quinn Ewers. He’s recorded 969 passing yards, nine passing touchdowns, and two interceptions. He added 115 yards and four scores on the ground. Manning enters next season 2-0 as a starter, with the expectations to lead Texas back to the College Football Playoff.

The expectations are not only tied to the high standard at Texas. Manning has the highest NIL valuation in college football, according to On3. He’s valued at over $6 million, which includes NIL deals with Panini America, Uber, Red Bull, and Vuori. Manning’s NIL valuation is over $2 million more than any other college athlete, with the next closest being Miami quarterback Carson Beck.

Manning signed with Texas as the No. 1 overall prospect in the 2023 recruiting class. He finished his high school career with a 34-9 record as a starter, recording over 8,500 passing yards and 115 passing touchdowns. He broke multiple school records, including the career records for passing yards, passing touchdowns, total offense, and total touchdowns.

The Arch Manning era of Texas football will begin on Aug. 30 against Ohio State. Kickoff is scheduled for 11 a.m. CT on FOX.





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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. Friends of UNILV is the collective for UNLV, one in which Paulos […]

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.

That a centralized clearinghouse will be in charge of regulating any NIL transactions.

Friends of UNILV is the collective for UNLV, one in which Paulos leads.

The House settlement allows athletes to be directly compensated by their schools via revenue sharing. There is a limit of $20.5 million this season, though that number has yet to be officially decided.

UNLV has opted in to terms of the settlement and will pay athletes directly. It’s unknown to what threshold the Rebels will reach when deciding how much to distribute.

Then there is the NIL money athletes can continue to receive.

NIL Go is the clearinghouse that will require any athlete to report deals more than $600. Contracts will be reviewed to guarantee they represent fair market value.

Whole new world

“I’m absolutely in favor of there being more (oversight),” Paulos said. “The unfortunate thing is there is a lot of mud in the water. Do you know how many applications there will be for anything over $600? Mind-boggling. We still don’t know what the real definition of revenue is going to be.

“It’s a new world with (the settlement) that will be in constant change. It’s like a new business model — NIL is the startup business. There will be trips and falls and mistakes, but there are a set of rules now. That’s a big step and certainly what the universities want.

“Things have gotten ridiculous with (NIL) across the country. It’s the Wild West. Hopefully, this means you will no longer have someone reach in their pocket and give a kid a million dollars for coming to their birthday party. You won’t be able to do that if you follow these new rules.”

Translation: A large percentage of previous NIL deals would not have been approved under the new system. Most of those were funded by boosters. You have a better chance at being approved via corporate sponsorships.

Which goes to the point about fair market value.

You would guess a starting quarterback at Alabama might be compensated more for a car dealership sponsorship in Tuscaloosa than one with the same deal in Provo, Utah. Even perhaps one in Las Vegas.

But the real goal is to eliminate any “pay for play” situations defined by NIL dollars. To curtail the millions often thrown at recruits to attend certain schools. The real goal is to tame the Wild West.

Here’s one fear, however: that many of the bigger deals simply won’t be reported for approval. That it will be more of a wink-wink situation between collectives and athletes.

“Look, if there’s a rule, someone out there is going to cheat it, unfortunately,” Paulos said. “But at least this is a beginning to try to control things. That’s a positive thing right now.”

Paulos said UNLV’s collective will pay the university some out of its donations while still compensating athletes via NIL deals. That there is still a Rolodex of donors willing to pay and that the collective can be a conduit between them and UNLV.

That commercial donors use such deals as business expenses when the athlete performs a service for them once cleared through NIL Go. The contract just can’t be excessive in what will be deemed fair market value or risk being rejected.

“We’ll be another fundraising arm for the university as long as it wants us,” Paulos said.

Coaches matter

The collective has taken in more money in the past four months than the past four years, Paulos said. He credits much of it to the excitement and anticipation of the football season, but also to coaches the Rebels have hired.

Lindy La Rocque reaffirmed her commitment to the women’s basketball program, ending rumors that she might be on the way out to take the head coaching job at Arizona.

Former Mississippi State and Florida coach Dan Mullen was hired to continue the historic levels football reached over the past two years under Barry Odom.

Josh Pastner, a former coach at Memphis and Georgia Tech, now leads the men’s basketball program.

It has all made for more interest in UNLV athletics and more donations to NIL efforts.

“Quite frankly, the entire university has also stepped up,” Paulos said. “We’re doing this the right way in accordance with every rule. I can tell you exactly what each kid has made over the last four years — how many hours he or she has worked and where. And we will continue to operate in this manner.”

Get those contracts ready to be approved.

It’s a whole new NIL world, is right.


©2025 Las Vegas Review-Journal. Visit reviewjournal.com.. Distributed by Tribune Content Agency, LLC.

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. × This page requires Javascript. Javascript is required for you to be […]

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.

That a centralized clearinghouse will be in charge of regulating any NIL transactions.

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. × This page requires Javascript. Javascript is required for you to be […]

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.

That a centralized clearinghouse will be in charge of regulating any NIL transactions.

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. × This page requires Javascript. Javascript is required for you to be […]

Published

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Ed Graney

LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.

That a centralized clearinghouse will be in charge of regulating any NIL transactions.

This page requires Javascript.

Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

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