Technology
Performance Fueling: How Tech is Personalizing Athlete Nutrition
Sports nutrition has historically followed a one-size-fits-all approach, with general guidelines governing macronutrient ratios, hydration, and supplementation. However, this paradigm is rapidly shifting. The emergence of advanced technology, from wearable biosensors to machine learning algorithms, is enabling a granular understanding of individual nutritional needs. Personalized nutrition has moved from theory to application, driven by a […]

Sports nutrition has historically followed a one-size-fits-all approach, with general guidelines governing macronutrient ratios, hydration, and supplementation. However, this paradigm is rapidly shifting.
The emergence of advanced technology, from wearable biosensors to machine learning algorithms, is enabling a granular understanding of individual nutritional needs. Personalized nutrition has moved from theory to application, driven by a desire to maximize performance, accelerate recovery, and reduce injury risk in elite and amateur athletes alike.
Understanding the Individual Athlete
Personalized nutrition begins with understanding the athlete as a unique biological system. Factors such as genetics, gut microbiota composition, metabolic profile, hormonal fluctuations, and even psychological stress levels affect nutritional needs.
Genomics, particularly nutrigenomics, explores how individual genetic variations influence response to specific nutrients. For example, polymorphisms in the MTHFR gene affect folate metabolism, impacting cardiovascular health and energy levels during endurance events (Pereira et al., 2019). Similarly, variations in the FTO gene are linked to energy expenditure and body mass index, providing insights into how different athletes respond to carbohydrate and fat intake (Loos & Yeo, 2014).
The Role of Wearable Tech and Biometrics

Wearable devices have become indispensable tools in modern sports nutrition. These devices measure physiological parameters in real time, including heart rate variability (HRV), sweat composition, skin temperature, and glucose levels. Continuous glucose monitors (CGMs), such as the Abbott Libre Sense, allow athletes to track glucose fluctuations during training and competition, enabling precise carbohydrate intake timing. Research has demonstrated that real-time glucose monitoring improves endurance by preventing hypoglycemia and optimizing glycogen resynthesis post-exercise (Brouns & Kovacs, 1997).
Hydration strategies are also being refined through tech. Sweat patch sensors analyze electrolyte loss and sweat rate, guiding individualized fluid replacement protocols. A study by Baker et al. (2016) showed that personalized hydration plans based on sweat testing significantly improved cycling time-trial performance compared to generic guidelines.
AI and Machine Learning in Nutrition Planning
Artificial intelligence (AI) and machine learning (ML) algorithms are transforming raw biometric data into actionable nutrition strategies. By integrating data from wearables, food logs, training load, and subjective metrics (like perceived exertion and sleep quality), these systems identify patterns and forecast nutritional needs. For instance, platforms like Fuelin and Whoop use AI to offer dynamic fueling recommendations based on an athlete’s current and predicted energy expenditure.
A study conducted by Veldhorst et al. (2021) demonstrated that ML algorithms could accurately predict postprandial glycemic responses based on multi-dimensional data inputs, allowing for bespoke meal planning that stabilizes energy levels during prolonged activity.
Gut Microbiome and Nutritional Response
The gut microbiome has emerged as a key player in personalized sports nutrition. This complex ecosystem influences digestion, nutrient absorption, immune function, and even neurotransmitter production. Technologies such as metagenomic sequencing and 16S rRNA analysis enable detailed profiling of gut flora. A diverse and balanced microbiome correlates with improved endurance, faster recovery, and reduced inflammation (Mach & Fuster-Botella, 2017).
Personalized probiotics and prebiotic dietary interventions are being developed to enhance microbiota composition. A study by Petersen et al. (2019) found that elite cyclists with higher levels of Veillonella, a genus that metabolizes lactate into propionate, showed improved time-trial performance. This finding underscores the potential of microbiome-targeted nutrition for enhancing metabolic efficiency.
Nutritional Periodization and Chrononutrition
Tech-driven insights have refined the concept of nutritional periodization—adapting nutrient intake according to training cycles. Athletes now manipulate macronutrient ratios, caloric intake, and supplementation based on microcycles (daily), mesocycles (weekly), and macrocycles (seasonal) to optimize adaptation and prevent overtraining.
Chrononutrition, the synchronization of nutrient timing with circadian rhythms, is another frontier. Studies have shown that nutrient utilization fluctuates throughout the day, with morning intake of carbohydrates promoting better glucose tolerance and evening protein intake enhancing muscle protein synthesis (Jakubowicz et al., 2013). Tech platforms that track sleep, hormone levels, and meal timing help tailor nutrient delivery to maximize physiological readiness.
Precision Supplementation
Beyond food, supplementation is also being individualized. Blood and urine biomarker testing informs needs for vitamins, minerals, and ergogenic aids. For example, low serum ferritin levels in endurance athletes necessitate iron supplementation, which, if applied indiscriminately, can be ineffective or even harmful. Vitamin D, often deficient in indoor athletes, has been linked to muscle strength and immune resilience (Owens et al., 2018).

DNA testing platforms such as DNAfit and Nutrigenomix provide tailored supplement protocols. A study by Grimaldi et al. (2017) found that personalized dietary advice based on genetic data significantly improved dietary adherence and health outcomes compared to conventional guidelines.
Ethical Considerations and Data Privacy
The personalization of nutrition via technology raises important ethical questions. Athletes must consent to extensive data collection, which includes sensitive health information. Ensuring data security and ownership is paramount. Additionally, there’s a risk of over-reliance on technology at the expense of intuitive eating and individual autonomy.
Moreover, the accessibility of these tools is still skewed toward elite sports. Democratizing tech-based nutrition solutions will be crucial for wider adoption across youth and amateur athletes.
Future Directions in Tech-Driven Nutrition
As biosensing technology becomes more compact and affordable, its integration into daily training will deepen. The fusion of metabolomics, proteomics, and transcriptomics will enhance our understanding of how nutrients influence cellular function in different training states. Real-time adaptive meal planning apps that sync with training software will become the norm, offering push notifications to adjust intake based on fatigue scores, sleep debt, or heat stress.
The expansion of AI capabilities will also allow for predictive modeling, forecasting nutritional requirements days or weeks in advance based on competition schedules, travel, or injury risk profiles. Additionally, augmented reality (AR) interfaces may guide athletes in selecting food items during grocery shopping or dining out, aligning real-world choices with digital plans.
Conclusion
Personalized nutrition powered by technology is no longer the future—it is the present. By integrating genomics, biometrics, machine learning, and microbiome analysis, athletes can unlock unprecedented levels of performance. While challenges remain in terms of accessibility, ethics, and over-reliance on data, the trajectory is clear: precision fueling is the next frontier in sports performance.
References
Baker, L. B., Jeukendrup, A. E., & Phillips, S. M. (2016). Exercise physiology: Personalizing hydration strategies for athletes. Journal of Sports Sciences, 34(11), 929-939.
Brouns, F., & Kovacs, E. M. R. (1997). Functional drinks for athletes. Trends in Food Science & Technology, 8(12), 414-421.
Grimaldi, K. A., van Ommen, B., Ordovas, J. M., Parnell, L. D., Mathers, J. C., Bendik, I., … & Garbis, S. D. (2017). Proposed guidelines to evaluate scientific validity and evidence for genotype-based dietary advice. Genes & Nutrition, 12(1), 1-15.
Jakubowicz, D., Barnea, M., Wainstein, J., & Froy, O. (2013). High caloric intake at breakfast vs. dinner differentially influences weight loss of overweight and obese women. Obesity, 21(12), 2504-2512.
Loos, R. J., & Yeo, G. S. (2014). The bigger picture of FTO—the first GWAS-identified obesity gene. Nature Reviews Endocrinology, 10(1), 51-61.
Mach, N., & Fuster-Botella, D. (2017). Endurance exercise and gut microbiota: A review. Journal of Sport and Health Science, 6(2), 179-197.
Owens, D. J., Allison, R., Close, G. L. (2018). Vitamin D and the athlete: current perspectives and new challenges. Sports Medicine, 48(Suppl 1), 3-16.
Pereira, A. C., Mingroni-Netto, R. C., & Krieger, J. E. (2019). The MTHFR C677T polymorphism and cardiovascular disease risk: current perspectives. Nutrition Research Reviews, 32(2), 191-204.
Petersen, L. M., Bautista, E. J., Nguyen, H., Hanson, B. M., Chen, L., Lek, S. H., … & Weinstock, G. M. (2019). Community characteristics of the gut microbiomes of competitive cyclists. Microbiome, 7(1), 1-13.
Veldhorst, M. A. B., Nieuwenhuizen, A. G., Hochstenbach-Waelen, A., & Westerterp-Plantenga, M. S. (2021). Predicting glycemic responses using machine learning approaches. American Journal of Clinical Nutrition, 113(4), 808-819.
Was this article helpful?
Technology
Disney target raised at Guggenheim on sports, parks momentum
Investing.com — Guggenheim raised its price target on Walt Disney (NYSE:DIS) Co to $140 from $120 on stronger-than-expected trends across sports advertising, theme parks, and progress on cost-cutting as the company pushes toward a more unified streaming strategy. The brokerage maintained its Buy rating and now expects Disney’s segment operating income to reach $17.7 billion […]

Investing.com — Guggenheim raised its price target on Walt Disney (NYSE:DIS) Co to $140 from $120 on stronger-than-expected trends across sports advertising, theme parks, and progress on cost-cutting as the company pushes toward a more unified streaming strategy.
The brokerage maintained its Buy rating and now expects Disney’s segment operating income to reach $17.7 billion in fiscal 2024, slightly ahead of consensus at $17.65 billion.
That includes a lift in fiscal third-quarter operating income to $4.5 billion from a previous $4.4 billion forecast.
Invest in Gold
Powered by Money.com – Yahoo may earn commission from the links above.
Guggenheim said its updated model reflects better profitability in Disney’s Linear Networks business after the Star India exit, higher-margin sports ad revenue during the seven-game NBA Finals, and more resilient park attendance and travel trends than previously forecast.
While recent films like Elio and Thunderbolts underperformed at the box office, the impact was partly offset by stronger expectations for the Lilo & Stitch remake.
Content licensing and theatrical revenue was trimmed, but Disney’s direct-to-consumer (DTC) earnings forecast was unchanged and remained above Wall Street estimates.
On the Sports side, the firm noted an increase in total viewership for the NBA Finals despite lower ratings per game. That pushed ad revenue estimates up, helping segment operating income reach $1 billion.
Theme park demand remained solid, with Guggenheim citing improving app engagement trends for both domestic and international parks.
Daily downloads declined less sharply in the U.S. and returned to growth overseas in the June quarter, according to the note.
Guggenheim said Disney’s full control of Hulu and the upcoming ESPN streaming launch set the stage for more aggressive bundling, positioning the company well to grow digital revenues amid a shift away from traditional TV.
The firm’s new price target is based on a 23.8x multiple of 2025 earnings, reflecting confidence in long-term growth in digital and parks operations.
Related articles
Disney target raised at Guggenheim on sports, parks momentum
Nvidia acquires Canadian AI startup CentML – The Logic
Piper makes Meta its top large-cap pick, lifts price view on AI-driven ad gains
Technology
X-Games CEO Bloom launching Boulder-based sports-tech startup – Greeley Tribune
Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commercialize The Owl AI, a technology platform introduced during January’s X Games in Aspen that uses artificial intelligence to judge sporting […]

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commercialize The Owl AI, a technology platform introduced during January’s X Games in Aspen that uses artificial intelligence to judge sporting events such as a snowboarding halfpipe contest.
Technology
Xiaomi Smart Band 10 Launched Bright Screen Extended Battery Life 150 Sports Modes Price Details
Xiaomi’s New Smart Band 10 Comes with a Bright Screen and Longer Battery Life Xiaomi just showed off its latest Smart Band 10. It is a fitness band that makes its screen better but still keeps its good battery life. It can also track your heart pace when you swim. Xiaomi Smart Band 10 Shows […]


Xiaomi’s New Smart Band 10 Comes with a Bright Screen and Longer Battery Life
Xiaomi just showed off its latest Smart Band 10. It is a fitness band that makes its screen better but still keeps its good battery life. It can also track your heart pace when you swim.
Xiaomi Smart Band 10 Shows Its Screen and Build
Upgrades in Screen and Build
The Smart Band 10 has a 1.72-inch AMOLED screen, bigger than the older 1.62-inch one. This new screen is also brighter, going up to 1500 nits from 1200 nits before, and it has slim 2mm edges.
You can pick the Smart Band 10 in black, silver, pink, or green. Xiaomi gives you many strap options, from silicone to leather and metal. They even have a new soft “silk” band for more comfort. Plus, you can hang it around your neck like a pendant.

Health and Exercise Tracking
The Smart Band 10 keeps many of the same health features as before. It checks:
- Sleep, heart rate, SpO₂ (blood oxygen), women’s health, and stress.
It has over 150 exercise modes, including one for swimming to check heart rate.
It is water-safe to 5 ATM, so you can wear it in the shower or pool.
Battery Life
One big thing about the Xiaomi Smart Band 10 is its battery. It can go up to 21 days on one charge with normal use. If you keep the screen on all the time, it lasts about 9 days.

Price Details
Here’s what the Xiaomi Smart Band 10 costs in China:
- Basic model 269 yuan (about $38)
- NFC model 319 yuan (about $45)
- Ceramic model 379 yuan (about $53)
Technology
Trump terminating trade talks with Canada over tech firm tax
By MICHELLE L. PRICE, Associated Press WASHINGTON (AP) — President Donald Trump said he’s immediately suspending trade talks with Canada over its plans to continue with its tax on technology firms, which he called “a direct and blatant attack on our country.” Trump, in a post on his social media network on Friday, said that […]

By MICHELLE L. PRICE, Associated Press
WASHINGTON (AP) — President Donald Trump said he’s immediately suspending trade talks with Canada over its plans to continue with its tax on technology firms, which he called “a direct and blatant attack on our country.”
Trump, in a post on his social media network on Friday, said that Canada had just informed the U.S. that it was sticking to its plan to impose the tax set to take effect Monday.
Technology
Garmin’s New Cycling Computer Is Built for Mountain Bikers
We may earn a commission from links on this page. Mountain bikers, listen up: Garmin recently launched its latest cycling computer specifically tailored for you. The Edge MTB is designed to meet the unique needs of off-road riders. For context, the Edge MTB represents a departure from Garmin’s traditional one-size-fits-all approach to cycling computers. This […]

We may earn a commission from links on this page.
Mountain bikers, listen up: Garmin recently launched its latest cycling computer specifically tailored for you. The Edge MTB is designed to meet the unique needs of off-road riders.
For context, the Edge MTB represents a departure from Garmin’s traditional one-size-fits-all approach to cycling computers. This device focuses pretty exclusively on mountain biking scenarios, incorporating specialized tracking modes and trail-specific functionality that road cyclists would never need.
Here’s how the Edge MTB works, and what sets it apart from other cycling computers.
Profiles for different riding styles
The computer introduces two distinct ride profiles designed for different mountain biking disciplines. The “enduro” profile recognizes that mountain biking involves both climbing and descending phases, allowing riders to track these segments independently. Users can manually switch between climb and descent tracking with a button press, or rely on the automatic pause feature to handle the transitions.
The “downhill” profile addresses a common frustration among gravity-focused riders: the need to constantly pause and resume recording when using chairlifts or shuttle services. (Huge for us dual Strava-Garmin users). This mode intelligently filters out uphill travel that isn’t pedaled, so that only actual descent time and statistics are recorded. This eliminates the tedious ritual of manually pausing the device every time riders board a lift or hop in a shuttle vehicle.
Better GPS for winding trails
Both specialized profiles utilize 5 Hz GPS recording, providing more frequent position updates than standard cycling computers. This higher sampling rate translates to improved accuracy when tracking the technical, winding paths typical of mountain bike trails.
The device also introduces virtual gates functionality, enabling riders to set checkpoint markers along trails to monitor split times across specific segments—useful for training or comparing performance on familiar routes.
What do you think so far?
Trail navigation features
The Edge MTB comes equipped with Forksight, which displays approaching trail names as riders navigate through trail networks. The device ships with preloaded Trailforks maps, giving users immediate access to trail information without requiring additional downloads or subscriptions.
Other features and specs
According to Garmin, the Edge MBT’s battery performance reaches 14 hours of standard operation, extending to 26 hours with battery saver mode. It has a scratch-resistant Corning Gorilla Glass display and an IPX7 water resistance rating. Safety features include LiveTrack sharing and automatic incident detection.
The Edge MTB is available for $399.99, making it a mid-range option among Garmin’s cycling computer lineup. Mountain bikers are sure to appreciate a computer that does more than simply treat off-road cycling as simply road cycling in a different environment.
Technology
After selling transparency, new AI grading company is shrouded in mystery
A new card grading company emerged earlier this month with promises to provide cheap and transparent grading using artificial intelligence and machine-learning technology. But two weeks after its launch, Zeagley Grading Services has already halted submissions, aired public spats on its website and avoided providing any substantial insight into its grading process or ownership structure. […]

A new card grading company emerged earlier this month with promises to provide cheap and transparent grading using artificial intelligence and machine-learning technology.
But two weeks after its launch, Zeagley Grading Services has already halted submissions, aired public spats on its website and avoided providing any substantial insight into its grading process or ownership structure.
Less than 40 minutes after ending a call with cllct Tuesday, the company’s website had disappeared. It returned Thursday with only the popular gif of former professional wrestler The Undertaker rising from a coffin, floating against a background image of Freddie Freeman’s walk-off grand slam from Game 1 of the 2024 World Series.

On Friday, Zeagley’s website had been updated to show a photoshopped variation of the Freeman image with a countdown clock ending July 29. The National Sports Collectors Convention in Chicago takes place July 30 to Aug. 3.
Zeagley made a quiet debut via press release June 13, saying its team of former Amazon, Google and Meta engineers could deliver the “next-generation sports card grading platform powered entirely by artificial intelligence and machine learning.”
Zeagley said it would have a booth at Fanatics Fest 2025 in New York to demonstrate its technology firsthand by grading cards “in less than one second.”
The company has “already attracted early attention from major names, including DraftKings,” the release said.
In the days following its launch, Zeagley faced scrutiny from hobbyists, with many calling for additional transparency into its grading process and the company founders.
The first public hurdle for Zeagley came June 17 when the company said it had received a cease-and-desist letter from Collectors, the parent company of grading giant PSA.
The letter, portions of which were obtained by cllct and also posted to Zeagley’s website, demanded Zeagley halt use of its label, which Collectors claimed violated PSA’s trademark and trade dress. In the letter, Collectors also requested Zeagley destroy any remaining stock of labels.
After this story originally published Friday, PSA confirmed it did send the cease-and-desist letter.
Following the alleged cease-and-desist request, cllct attempted to discover who was behind the launch of Zeagley and learn what makes the company different from the industry’s current offerings.
On June 18, cllct was provided with a Google Voice number to schedule an interview with a member of the company. Rather than speak with a founding member, cllct would be connected with a spokesperson it was told it could refer to as “Ace.”
Cllct spoke with “Ace” on June 19 for 75 minutes.
During the call, “Ace” provided a basic overview of the company’s AI and machine-learning technology that it uses to grade cards.

“We don’t want to give too much away, but at a high level, we’re getting thousands of data points on every card,” the spokesperson told cllct. “And from that, our software can do anything. It’s not just cards, we’ve scraped everything from the web.”
According to “Ace,” Zeagley initially began to form roughly two years ago from a group of card collectors with engineering backgrounds. Public records show Zeagley LLC was officially formed March 17, 2025.
“Ace” told cllct the company had analyzed more than 1,000 cards over the last year that had been graded by other companies to test for accuracy and consistency. He said Zeagley believed 80% of those cards were graded incorrectly.
“Over the last year, I would say we’ve graded cards at several different companies and the data we have, if we were to release it — we would be sued into oblivion,” “Ace” said. “So it’s shocking what we found.”
Additional details provided for the grading process were vague.
According to “Ace,” the label was made using AI, and Zeagley was adamant for it to have a QR code on the front. The company would be working with a graphic designer to create a new label. Whether it would be a standard label or have custom designs was still being researched.
The grading process itself is extremely simple, with human hands still being used to place cards before and after scanning. Little insight was given into the holdering process.
“It’s pretty much all automated,” the spokesperson said. “We don’t really have to tell it to start to scan. We don’t really have to tell any of the hardware to turn on. We don’t have to tell the software to run. We pretty much place the card and pick the card back up.”
According to “Ace,” the company doesn’t employ any former graders, but its members do have card backgrounds. When asked what safety nets or processes are in place to correct mistakes or improve the software, “Ace” said Zeagley hadn’t run into any issues.
“That’s kind of all baked into the system’ right? Not to get too technical, but you basically are looking at sort of an ‘if-else,’” they said. “If the condition is ‘true,’ do this, else do that. So that’s all sort of baked into the software. There’s logging, and we get errors if the software has issues, but ultimately our [quality assurance] has been going on for over a year. We haven’t had a problem at all.”

“Ace” then explained the proposed software to cllct further.
“Think of the model as a human. The model is continuously learning. The model is not done. The model is always learning,” they said. “The model knows more than any human on this planet ever will.
“The model knows more than just sports cards. The model has crawled all over the web, and we’ve trained it for probably over a year on exactly how we want the model to behave and fine-tuned to the point that we think we’re ready.”
When questioned by cllct about his role with the company a second time, “Ace” said he was acting as Zeagley’s CEO in addition to its spokesperson.
When asked about the company’s use of PSA’s trademark, “Ace” told cllct Zeagley would likely comply with the cease-and-desist. He also denied claims made by individual hobbyists on social media that the entire holder pictured — not just the label — was a visually-altered PSA slab.
During cllct’s call June 19, Zeagley posted an update to its website saying submissions would be paused, and the company would no longer be demonstrating its service at Fanatics Fest. “Ace” said the company had received about 1,000 orders prior to pausing service and those customers would be refunded.
It’s currently unclear if any cards were mailed to Zeagley for grading.
With Zeagley’s technology still largely unclear, cllct made repeated attempts to learn about the company infrastructure, its founders and funding.
The company was largely made up of engineers who were impacted by tech layoffs, “Ace” told cllct. Who these engineers were, exactly, he wouldn’t say. Zeagley was operating “pretty lean” at the moment, but had between 50 and 100 paid employees, he said.
“Ace” wouldn’t offer up additional details on the founders. Cllct agreed not to publish names of individuals if it could independently confirm the engineers had the background Zeagley claimed they did.
Cllct’s requests were repeatedly declined
Zeagley offered little insight into the company’s funding.
“The long and short is it’s a little bit of private and a little bit of public money,” they said, “but I think this weekend will change that.”
On June 18, Zeagley’s website featured a prominent “DraftKings” logo next to an advertisement for additional funding. “Want to invest?” the ad read. “Contact us for our next series of funding and join in with our existing partners.”
The advertisement and DraftKings logo were eventually removed from Zeagley’s website during one of the company updates written directly onto the homepage.
A DraftKings spokesperson later told cllct the company has no official relationship with Zeagley.
Additional requests to independently vet engineers and founders of the company were repeatedly declined by “Ace.”
“We’re not in a typical scenario,” he said. “We’re involved with lawyers, and there’s a lot of money at stake. I’m closing dealers tomorrow, and I don’t need the distraction.”
Instead, “Ace” offered to meet cllct in New York during Fanatics Fest from June 20-22. He clarified Zeagley never had a booth booked at the event, but there was intent to set up a “pop-up” tent outside of the venue to demonstrate the company’s ability to take initial scans in “about a millisecond.”
Cllct set a tentative window to meet midday on Friday, June 20.
Early that day, Zeagley’s website confirmed it would comply with PSA’s cease-and-desist request and had halted submissions.
“We complied with the cease and desist — not because we agree, but because we’d rather innovate than fight in court,” the note read. “Our new label is underway, and we’re committed to doing things the Zeagley way: with innovation, not intimidation. At Zeagley, we’re focused on building a grading system that collectors deserve.”
A text message from cllct to the Google Voice number used by “Ace” at 1:38 p.m. ET on June 20 wasn’t returned.
“Sorry got swamped, update on the site now,” read a text message from the Google Voice number used by “Ace” to cllct on June 22 at 9:49 p.m. ET.
The update on Zeagley’s homepage wrote of a meeting with Fanatics Live CEO Nick Bell on Saturday as well as a “total accident” meeting in an elevator with two employees from Mantel, a popular social media website dedicated to cards, collectibles and memorabilia.
“We gave them a quick, on-the-fly demo, and now we’re scheduled to talk again soon,” Zeagley’s update read.
Fanatics declined cllct’s request for confirmation Bell met with Zeagley representatives in any capacity.
A source for Mantel confirmed to cllct two employees ran into a Zeagley representative in an elevator during the event, but an official meeting was never set, and the reported demo of the company’s services were screenshots rather than video.
The source confirmed to cllct Mantel has no relationship with Zeagley. According to a Mantel source, the Zeagley representative introduced himself as “Kyle,” but didn’t provide a last name.
Two addresses are listed in Zeagley’s filings, including one that directs to Northwest Registered Agent. According to Northwest’s website, registered agent services are a way to “keep your sensitive personal data private and out of your company’s public information.”
The second address listed in Zeagley’s filings is a mailing address that directs to a post office in Seattle. “Ace” told cllct Zeagley planned to use that address to pick up cards that were mailed in for grading.
According to a Mantel source, the Google Voice number given to the team by “Kyle” is the same number cllct has used to communicate with “Ace.”
After a text message by cllct to the number provided for “Kyle” and “Ace” wasn’t returned Monday, the employee cllct had previously spoken to agreed to a second interview Tuesday.
When reached by cllct, “Ace” said he had personally shown Mantel employees a demo of Zeagley’s service at the Bleecker Trading booth during Fanatics Fest.
According to “Ace,” the company had been considering all paths forward. Following concerns about trustworthy suppliers that could provide the plastic holders need to grade cards at scale, the company was considering white-labeling its technology.
“Ace” said the meetings so far had largely involved Zeagley’s AI and machine-learning technology rather than its grading services. Zeagley would also be shifting its focus from accepting investments to partnerships.
Additional requests by cllct to confirm identities and backgrounds of founders at the company were repeatedly denied. The person speaking as “Ace” declined cllct’s request to confirm whether “Ace” and “Kyle” were the same employee working for Zeagley.
After originally taking credit for showing Mantel employees a demo in New York, the person speaking as “Ace” claimed he was never at Fanatics Fest, and “Kyle” was a different employee.
“Ace” then denied multiple cllct requests for any additional transparency.
“The people we want to know who we are, know who we are,” they said. ”We don’t care what the public thinks. The public is not writing checks and not doing deals.”
One of cllct’s final questions to “Ace” was whether Zeagley felt customers should know the backgrounds of the founders before sending cards or money to the company.
“We’re not even a grading company anymore,” he said. “Who knows what we are anymore? Maybe we dissolve tomorrow. Like I said, maybe we’re acquired tomorrow, and Zeagley never even existed. I really don’t even know what’s going to happen.”
The second call between cllct and “Ace” on Tuesday lasted 55 minutes and ended at 4:18 p.m. ET.
An attempt to reach Zeagley’s website by cllct at 4:58 p.m. ET that day was met with an error.
By early Thursday, the website, which has a listed owner of Domains By Proxy, LLC, had returned with the Freeman photograph and spinning GIF of The Undertaker.
An online search for “Zeagley” on Thursday listed the company as an online auction marketplace rather than a grading company.
“This online marketplace facilitates secure local auctions for buyers and sellers,” a preview for the company read. “Sellers list items and set a starting bid, while buyers compete to offer the best price. The platform prioritizes speed and convenience, allowing for quick sales and competitive bidding.”
A text message to the Google Voice number previously used by “Ace” and “Kyle” asking for clarity on a possible company pivot wasn’t immediately returned Thursday afternoon.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.
-
Motorsports2 weeks ago
NASCAR Weekend Preview: Autódromo Hermanos Rodríguez
-
Motorsports2 weeks ago
NASCAR Through the Gears: Denny Hamlin has gas, a border needs crossing, and yes, that’s a Hemi
-
Health2 weeks ago
Gymnast MyKayla Skinner Claims Simone Biles 'Belittled and Ostracized' Her amid Riley …
-
High School Sports3 weeks ago
Highlights of the Tony Awards
-
Motorsports2 weeks ago
NASCAR Race Today: Mexico City start times, schedule and how to watch live on TV
-
Professional Sports3 weeks ago
UFC 316
-
NIL2 weeks ago
Tennessee law supersedes NCAA eligibility rule
-
College Sports3 weeks ago
Fisk to discontinue history-making gymnastics program after 2026 | Area colleges
-
Sports2 weeks ago
Coco Gauff, The World's Highest
-
Health3 weeks ago
Olympic great Simone Biles shares mental health journey on first Hong Kong visit