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Cooper Flagg’s Stunning Duke NIL Earnings Revealed

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Cooper Flagg’s Stunning Duke NIL Earnings Revealed originally appeared on Athlon Sports.

During his lone season with the Duke Blue Devils, former No. 1 overall recruit Cooper Flagg lived up to the billing as the next great American prospect.

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Although he and the Blue Devils fell in the Final Four to eventual runner-up Houston Cougars, Flagg led Duke in all five major statistical categories en route to a 35-4 record. In addition to being named ACC Player of the Year, Flagg also became the ninth Duke player to be named Naismith Men’s College Player of the Year.

Aside from prospering on the court, many fans likely assumed that Flagg was compensated quite well off of it, thanks to his Name, Image and Likeness earning potential. Although it’s not always an exact number, his NIL Valuation according to On3 was a staggering $4.8 million. A mark that only trailed Texas quarterback and nephew of Peyton Manning, Arch Manning.

However, as revealed during an interview with Bob Costas by insider and author Howard Bryant, Flagg’s earnings were significantly higher than the estimated numbers.

Duke Blue Devils forward Cooper Flagg (2).Vincent Carchietta-Imagn Images

Duke Blue Devils forward Cooper Flagg (2).Vincent Carchietta-Imagn Images

After initially asking Costas how much money he thought Flagg brought in during his lone season in Durham, Bryant answered his own question with a jaw-dropping figure. As a result of Flagg inking monster deals with New Balance and Fanatics, he was bringing in at least $28 million on the year.

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“He had a $13 million deal with New Balance and then $15 million with Fanatics,” Bryant said.

A staggering mark, considering an April report revealed that at least eight teams in college basketball will spend over $10 million on their entire roster for next season.

While around $30 million is chump change by any means, Flagg’s earnings will more than double following next month’s NBA Draft. Flagg has been projected to be the top pick for over a year, and now that the Dallas Mavericks have the pick, the safest assumption in the world is that he will be heading to the Lone Star State. According to Spotrac, the No. 1 pick is set to sign a four-year deal worth nearly $63 million.

Turns out being a generational basketball prospect pays quite well, who knew?

Related: Cooper Flagg Makes Big Career Move Before NBA Draft

This story was originally reported by Athlon Sports on May 31, 2025, where it first appeared.



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Lane Kiffin receives $500,000 payout from LSU after Ole Miss advances to College Football Playoff semifinal

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With Ole Miss’ Sugar Bowl victory over Georgia in the Sugar Bowl, Lane Kiffin will receive another bonus. Per the terms of his contract at LSU, he will get the $500,000 he would have gotten from the Rebels for advancing to the College Football Playoff semifinal.

Kiffin was already set to receive a payout as a result of Ole Miss’ first-round win over Tulane. That set him up for a $250,000 payday, which was the amount he would have received from the school if he was coaching in the game. Now, that figure will go up.

After Kiffin’s high-profile departure for LSU, Pete Golding took over as Ole Miss’ full-time head coach. But the Tigers said they would include “ancillary benefits” in Kiffin’s deal with the Rebels, and that means a $500,000 payout because his former program is advancing in the CFP.

Kiffin’s high-profile departure for LSU came after Ole Miss took down Mississippi State to complete the first 11-win regular season in program history. It also helped the Rebels virtually secure a spot in the College Football Playoff, and they hosted the first-round game on Saturday.

Per the terms of Kiffin’s contract at Ole Miss, there would be two more escalators if the Rebels keep going in the CFP. His payout would increase to $750,000 if they advance to the national championship and go up to $1 million if Ole Miss wins it all. LSU vowed to pay that same amount after Kiffin’s departure prior to the postseason.

“Coach will be entitled to receive a payment in an amount equal to the amount Coach would have been entitled to receive had he remained Head Coach at Coach’s immediate prior employer and coached the prior employer’s football team through the 2025-26 CFP,” Kiffin’s contract at LSU reads. “… If applicable, the payment under this section may be paid from affiliated foundation funds and shall be paid within 30 days following the prior employer’s team being eliminated from the 2025-26 CFP.”

Ole Miss takes down Georgia in thrilling Sugar Bowl

Ole Miss and Georgia square off in a thriller at the Sugar Bowl in New Orleans on Thursday. The two teams combined to score 30 points in the fourth quarter as the Rebels rallied to take down the Bulldogs, 39-34.

Trinidad Chambliss had a monster day, completing 30 of 46 passes for 362 yards and two touchdowns. Harrison Wallace III also had a career night, hauling in nine receptions for 156 yards and a touchdown. De’Zhaun Stribling also had a big performance with seven receptions for 122 yards.

For Golding, it marks a second straight victory as head coach after taking over for Lane Kiffin. Ole Miss will now get ready to take on Miami in the Fiesta Bowl.



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Football Transfer Portal Chaos Continues Despite New Rules

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Football Transfer Portal Chaos Continues Despite New Rules



































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Indiana football destroys Alabama at Rose Bowl to advance to Peach Bowl

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Jan. 1, 2026Updated Jan. 2, 2026, 12:20 a.m. ET

PASADENA, Ca. — The singing starts early in the fourth quarter of the Rose Bowl, where the clouds are rising above the San Gabriel Mountains and the No. 1 Indiana Hoosiers are just destroying No. 9 Alabama. This is a 2025 College Football Playoff quarterfinal, serious business, but the IU football crowd has been having a blast, and they know what to do when this stadium in Southern California starts playing Bloomington’s John Mellencamp over the loudspeakers.



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Texas Tech’s College Football Playoff reality check just made a transfer QB rich

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The Texas Tech Red Raiders are currently trailing Oregon 13-0 in the College Football Playoff quarterfinals, putting a loaded team on the brink of elimination. Given how bad the offense has looked for this team, the fanbase is already moving on to the offseason, as even with a comeback win in this game, Texas Tech isn’t good enough on offense to win the National Championship.

The biggest flaw with this offense seems to be the play of their quarterback, Behren Morton, who’s had a brutal day with 3 turnovers early in the 4th quarter. Given the fact that Behren Morton is out of eligibility, Texas Tech needs a new quarterback, and the fans are swinging for the fences.

Texas Tech fans are begging for Cody Campbell to pay Brendan Sorsby

On Friday, the Transfer Portal in college football will open, and Texas Tech fans are hoping that Cody Campbell and the Red Raiders spend big to continue building up this roster. The overwhelming biggest wish by the fanbase and outsiders is quarterback Brendan Sorsby.

While Oregon will advance if the score holds, everyone believes whichever quarterback Texas Tech ends up adding is the true big winner.

The members of the media even seemingly believe that Brendan Sorsby is destined to be a Red Raider.

Cody Campbell specifically is being begged by the fans to go improve this team on offense, especially at quarterback.

It’ll now become interesting to see where Texas Tech and Cody Campbell look to find their quarterback in the Transfer Portal. Backup QB Will Hammond showed a ton of promise, but his season ending injury may change the plans at quarterback.

Brendan Sorsby is ranked as the top quarterback in the Transfer Portal in our latest Transfer Portal Quarterback Rankings. Between his experience in the Big 12, his talent level, and the fact that his girlfriend now plays volleyball at Texas Tech, the pairing seems like a perfect fit, but both sides will need to lock the deal in.





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The Transfer Portal market is exploding for college football

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The transfer portal market is going up across the board, at every position, in every conference, and there’s little reason to believe it will slow down anytime soon. Just like professional sports, once one player gets paid, the market resets. The next wave of players measures itself against that number, believes it’s worth more, and pushes the standard even higher.

College football has officially entered that phase.

When the transfer portal opens Jan. 2, it will usher in what could be the most aggressive and expensive portal cycle the sport has ever seen. With the spring portal window eliminated in favor of a single winter period that runs from Jan. 2 through Jan. 16, the urgency has never been higher. Programs no longer have a second chance to fix mistakes, replace losses, or wait out the market.

This winter portal may look less like traditional college football and more like NFL free agency but with more chaos.

Spend Early or Miss Out

The expectation across the sport is clear: the best players will come off the board immediately and for big money. This is nothing new in the sports world because typically the services of the top players: a) in high demand and b) get contacted earlier because they dictate the market for the others after.

““People are going to spend out of the gate — like immediately — your top guys, your best guys, are going to go quick,” said a Big Ten general manager. “Then it’s the rest of them that are asking for money, but at some point they’re going to come down a little bit because the money has already been spent.””

Big Ten general manager

A year ago, there was widespread belief that this offseason would bring a correction. The passing of the House settlement, the introduction of the College Sports Commission as an enforcement arm, and the implementation of a $20.5 million revenue-sharing cap were all supposed to cool off the market.

The idea was simple: with stricter NIL oversight and limits on revenue sharing, teams could no longer double-dip between unlimited collective money and school-funded compensation. Prices, many thought, would stabilize or even decline. That hasn’t happened.

For a variety of reasons, the market has instead continued to climb. What began as college athletes not being paid at all turned into NIL opportunities based on name, image, and likeness. Now, schools themselves can directly allocate money to players, effectively paying salaries. It’s no wonder these college players are staying school longer when some get paid even more than if they were to go pro.

It’s a full 180-degree swing from where the sport was less than a decade ago.

New NIL Price of a Starter

The numbers that could come out of this cycle make that shift impossible to ignore.

““I feel like the average starter this cycle — the sort of line you have to hit — is $600,000,” said one SEC general manager. “I feel like last year starters in our conference were $300,000. Now it feels like starters are more like $600,000.””

SEC general manager

That’s not a superstar figure. That’s the baseline.

Quarterbacks, edge rushers, offensive tackles, and elite skill players are pushing well beyond that number. Depth players are commanding deals that would have qualified as “starter money” just one cycle ago. Every position group is affected, and every negotiation starts from a higher floor.

Arkansas Can’t Afford to Fall Behind

Arkansas football has reached a crossroads. New head coach Ryan Silverfield and athletic director Hunter Yurachek have both spoken publicly about the importance of having the necessary NIL resources to build and sustain a competitive roster.

Words are a start, but action has to follow.

Yurachek doesn’t have to write the checks himself, but he does have to empower the coaching staff, the collective, and the infrastructure to compete at market value. If the administration hesitates or tries to bargain-shop in a luxury market, the results will be the same as they’ve been in recent years.

Fans are tired of hearing about rebuilds. They’re tired of moral victories and patience speeches while watching other programs buy instant turnarounds. The numbers are public now. The quotes are out there. The direction of the market is undeniable.

The transfer portal isn’t a temporary phase, it’s officially the backbone of roster construction moving forward and beyond. And with prices only going up, programs either commit fully or risk falling into the abyss.



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Curt Cignetti contract clause takes effect after Indiana’s College Football Playoff semifinal berth

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With Indiana’s resounding victory over Alabama in the Rose Bowl, Curt Cignetti triggered a bonus in his contract. But there’s another clause that took effect as the Hoosiers head to the College Football Playoff semifinals.

Cignetti’s new eight-year, $93 million deal at Indiana – which the two sides announced in October 2025 – includes a Good Faith Market Review clause. It states if IU makes the CFP semifinal, the school must discuss a renegotiated contract with Cignetti that would bring his annual compensation to nothing less than the third-highest paid coach in college football.

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For reference, Cignetti’s salary went up to $11.6 million when he signed his new contract at Indiana. That currently puts him at No. 4 among the nation’s highest-paid coaches after Lane Kiffin agreed to a deal that will pay him $13 million at LSU. Kiffin’s salary is just behind Georgia coach Kirby Smart, who’s the highest-paid coach in the country at $13.3 million, and ahead of Ohio State’s Ryan Day at $12.6 million.

According to the contract, Cignetti and Indiana have 120 days after the CFP semifinal to agree to the good faith review and negotiation. If the two sides don’t come to terms on a deal to make Cignetti no less than the third-highest paid coach in the country, “the University agrees to waive for the remaining Term of this Agreement any liquidated damages which would be due from Coach to the University should he subsequently terminate his employment at the University.”

In short, if the two sides don’t agree to those terms, Cignetti would not owe Indiana anything if he chose to leave for another job. For reference, he would owe $15 million if he was to resign to take a different coaching job before May 2026.

Curt Cignetti triggers bonus with Rose Bowl win

As part of the new deal, which took effect Dec. 1, Curt Cignetti also triggered multiple bonuses through Indiana’s College Football Playoff run. The Hoosiers’ sixth Big Ten victory secured a $150,000 bonus and he earned $1 million for winning the conference championship in addition to the $50,000 for becoming the league’s Coach of the Year.

Cignetti also had CFP bonuses in the deal, though they are not cumulative. With Thursday’s win against Alabama, he is set to earn $700,000 for making the semifinal round, and that figure would increase to $1 million if Indiana appears in the national championship. A victory in the title game would net Cignetti a $2 million bonus.

Indiana’s victory over Alabama continued Cignetti’s historic turnaround in Bloomington. The Hoosiers are now 14-0 this season and 25-2 under his watch as they get ready to take on Oregon.



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