NIL
Morning Buzz
Start your morning with Buzzcast with Abe Madkour: The Mets’ new biz leader; U.S. Soccer seeks city interest in Women’s World Cup and MI State’s new AD.

Michigan State Univ. has “found its new athletic director,” with Jason “J” Batt “expected to be announced as the new AD” today, according to a source. Batt, currently the Georgia Tech AD, will “receive around” $1.8M per year in base salary. MSU will also pay Georgia Tech “a little over” $2M to “buy out the remainder of the contract,” which runs through 2029 and that he signed in December. Batt helped generate nearly $300M toward a $500M “Full Steam Ahead” fundraising effort that “began after he was hired” in October 2022. MSU’s previous AD, Alan Haller, was “forced out” after more than three years in the role (DETROIT FREE PRESS, 6/1).
A source said that Batt will “sign a six-year contract.” Batt marks MSU’s “first outside hire for athletic director in 30 years.” He is “scheduled to be introduced in an on-campus press conference this week, possibly Wednesday.” His hiring and contract terms will become official at MSU’s June 13 Board of Trustees meeting (DETROIT NEWS, 6/1).

Seattle Sounders players “wore white T-shirts” with the “phrase ‘Club World Ca$h Grab’ emblazoned on the front” during pregame warmups and player walkouts before Sunday’s game against Minnesota United FC. The shirts also featured Mr. Monopoly “centered, wearing a hat with ‘MLS’ on it and ‘FIFA $’ on the money pouch.” The backs of the shirts read “Fair Share Now.” Fans “chanted ‘Fair Share Now’ in support of the players.” The protest aimed to “call attention to owners and MLS’s unwillingness to have a formal negotiation to decide how money for the upcoming FIFA men’s Club World Cup will be distributed.” Minnesota didn’t wear the shirts Sunday, but the MLSPA “stated it is united in its frustration with the league and owners” (SEATTLE TIMES, 6/1).
Seattle will earn “at least” $9.55M for competing in the Club World Cup, but under the MLS CBA, the players’ share “is capped” at $1M per club. The MLSPA said in a statement on Sunday that players “had ‘privately and respectfully invited the league to discuss bonus terms, yet MLS has failed to bring forward a reasonable proposal’” (REUTERS, 6/2). MLS “declined to comment because negotiations with MLSPA are ongoing” (AP, 6/1).

Another legislative session “came and went” without the Bears seeing legislation passed in Springfield to help the team build a new stadium. Three bills surfaced in the Illinois General Assembly, but “none made any headway by the time lawmakers gaveled out early Sunday.” Nor were “funds set aside for any stadium projects” in the $55.2B budget bill headed to Gov. JB Pritzker. The Bears had “eyed so-called ‘megadevelopment’ legislation” that would freeze property tax assessments for massive projects and allow them to negotiate payments with local taxing bodies. That would give the team the property tax certainty “they say they need to break ground” on a $5B suburban development (CHICAGO SUN-TIMES, 6/1). State Rep. Mary Beth Canty said that the legislature “got close to a deal on property tax legislation,” a measure widely seen as a way to “ease a team move to Arlington Heights.” Legislators will “likely get another chance to pass legislation” in the fall (CHICAGO TRIBUNE, 6/1).

Monumental Sports & Entertainment is rolling out a series of memorabilia products related to Capitals LW Alex Ovechkin’s record-breaking 895th career NHL goal under the banner of a new collectibles platform it is launching in collaboration with Cllct, the memorabilia media company launched last year by former ESPN sports business reporter Darren Rovell. The new venture, known as Monumental Sports Authentics, will be an official platform for fans to purchase game-used and team-issued memorabilia from the Capitals, Wizards and WNBA Mystics.
The first offering of Ovechkin-related memorabilia includes four products, each of which features either a sample of ice from the rink at UBS Arena when Ovechkin scored his record-breaking 895th goal against the Islanders on April 6 or a piece of netting from a goal used in warmups that day. The pieces range in price from $895 to $1,499, and Capitals season-ticket members, corporate partners and suite-holders will receive a $200 discount off each item.

Seeing the opportunity that comes from Olympic inclusion on the horizon, World Lacrosse has signed an agreement with sports marketing agency 54 to develop an event property for lacrosse sixes.
The deal will see 54 create a concept plan for a series of global events, with this phase slated to be complete by the end of the summer. World Lacrosse, the sport’s international governing body, is targeting a 2026 launch of the series.
“We’ve been looking for a way to kind of elevate that property,” World Lacrosse CEO Jim Scherr said. “I just think we’re very excited about sixes. We think this is the logical next growth step and major initiative that will also help secure lacrosse as a permanent fixture in the Olympic program and continue to grow the sport around the world.”
Scherr said World Lacrosse chose 54 — best known for its work in staging and promoting LIV Golf — from among a handful of agencies because it’s known as being aggressive and innovative. World Lacrosse and 54 signed a low six-figure deal for the first phase of work, which includes creating an event concept, commercial and broadcast strategy and identifying markets for the sixes series.

The Detroit Grand Prix “signed a three-year contract” with the Detroit City Council with an “option for three more years.” That extension should keep the race in downtown Detroit “through 2028 (and possibly 2031) on the current deal.” One potential issue over the future of the race is the “uncertain fate of the Renaissance Center, which currently has plans to have two of its buildings demolished.” Detroit Grand Prix President Bud Denker said that the RenCen’s potential deconstruction “creates a situation that is still ‘TBD’ for the Grand Prix.” Denker also “poured cold water on the possibility of extending the track, currently the shortest street course on the IndyCar circuit” at under 1.7 miles. The 2025 Grand Prix, which was won by Kyle Kirkwood, “outsold its total 2024 ticket volume by Friday, May 30 — two days before the race” (DETROIT FREE PRESS, 6/1).

Fanatics announced that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the company’s highest for an individual team outside the U.S. More PSG merchandise was sold in the 12 hours after the win than the previous three months combined. Fans from 70 countries went to the official PSG online store to buy merchandise. Sales between 11pm and midnight CET on June 1 spiked more than 4,200% compared to total sales from May 30 (Fanatics).
John Brenkus has passed away at the age of 54. Getty Images “Sports Science” founder and host John Brenkus died Saturday, his family announced on social media last night. Brenkus “had been battling depression for years.” “Sports Science” debuted on Fox Sports Net in 2007, though it moved to ESPN a few years later. The network eventually “purchased the brand from Brenkus,” who hosted more than 1,800 segments of the show. Brenkus “brought back his show in recent years on his own platform” (YAHOO SPORTS, 6/1).

In this week’s issue: The remaking of Toronto’s Rogers Centre
- The renovation of Toronto’s Rogers Centre was a masterclass in construction logistics as crews revamped the home of the Blue Jays in an extremely tight window. SBJ’s Bret McCormick chronicles what it took to get the work done and the anxiety the project created along the way.
- Former NBA Commissioner David Stern long wanted teams to share best practices and, in turn, boost revenue. Twenty-five years after he orchestrated the launch of TMBO, the effort has proven to be highly successful not only for teams and the league, but for the sports industry overall as it has produced a pipeline of talent. SBJ’s Tom Friend has the story.
- Kim Ng made her mark during a career in Major League Baseball, most recently as the first woman to hold the title of GM among the five major, men’s national leagues. Now she’s stepped onto the softball diamond as commissioner of the upstart Athletes Unlimited Softball League. SBJ’s Mike Mazzeo reports on what led Ng to the new challenge.
- SBJ’s Alex Silverman looks at how NHL teams are navigating the fallout from tariff changes and their resulting sticker shock on hockey equipment.
In Case You Missed It…
In case you missed it in SBJ’s Weekend Rap:
Speed Reads…
MLB’s ABS challenge system appears to “be on hold for another year” after feedback MLB received from players in the spring. It will “likely be implemented for 2027″ (USA TODAY, 6/1).
Tottenham Hotspur Executive Director Donna Cullen has “stepped down” from the board and will leave the club “in the first of a number of anticipated summer changes.” Cullen, a Tottenham Hotspur Foundation trustee, has been on the board since 2006 and has been considered Tottenham Hotspur Chairman Daniel Levy‘s “closest confidant for the majority of that time” (London TELEGRAPH, 6/2).
Nike became the official outfitter of USTA Athletics today. The agreement spans six years. USTA previously partnered with adidas from 2013 to 2025 (USTA Athletics).
Morning Hot Reads: NIL retrospective
The N.Y. POST went with the header, “Four years into NIL, coaches, agents reveal heartache and frustration of students’ big money chase.” As the first class who were freshmen under NIL privileges prepare to graduate, the college sports landscape “is a chaotic one.” College sports has “truly shifted into a pay-to-play system with few rules in pace, no transparency — and a whole lot of financial and cultural whiplash.” And while NIL has “led to greater player agency,” it’s also “created a lot of uncertainty.” One frequent criticism of the system is “the lack of transparency.” Many sources said that “no one truly knows how much money collectives have, nor what players are worth.”
Also:
This Week’s Events: June 2-8
TUESDAY
- The FBIN Marketing Excellence Summit will be held Tuesday and Wednesday at the epet Arena in Prague, Czech Republic
- The US Swimming National Championship will be held Tuesday through Saturday at the Indiana Univ. Natatorium in Indianapolis, Ind.
WEDNESDAY
- The VII FSI Conference on High Performance in Football will be held at Bank of America Stadium in Charlotte N.C., Wednesday and Thursday.
- The UEFA Nations League Final will be held at San Mamés Stadium from Wednesday through Sunday.
- TST will be held at Wake Med Soccer Park in Cary, N.C., Wednesday through Monday, June 9.
FRIDAY
- The Daniel Summit will be held at Passion City Church – Cumberland Campus, in Atlanta, Friday and Saturday.
SATURDAY
- The Belmont Stakes will be run at Saratoga Race Course in Saratoga Springs, N.Y.
- The Utah Valley Marathon will be held in Provo, Utah.
SUNDAY
- The NACDA & Affiliates 2025 convention will be held at the World Center Marriott Resort, in Orlando, Fla., from Sunday through Wednesday, June 11.
Social Scoop…
The biggest golf stars in the world at Muirfield, yet the longest line for pictures seems to be Caleb Downs and Sonny Styles: pic.twitter.com/fkKavDO0tR
— Adam King (@AdamKing10TV) June 1, 2025
The Kansas City Royals are calling up slugger Jac Caglianone, one of the top prospects in baseball, sources tell ESPN. Caglianone, 22, is hitting .322/.389/.593 with 15 home runs and 56 RBIs in 50 games between AA and AAA.
— Jeff Passan (@JeffPassan) June 2, 2025
“Likely a nod to the actor who first played him in 1962, this character was subsequently given Scottish ancestry by way of his father.”
Off the presses…
The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:
Final Jeopardy…
“Who is James Bond?”
NIL
Sieg Named National High School Player of the Year by Maxwell Football Club
Sieg is the first WVU signee to earn the Maxwell Football Club’s High School Player of the Year Award and it marks the first time a Mountaineer football recruit won a national high school player of the year award since Robert
Alexander was named Parade Magazine Back of the Year in 1976.
Sieg also was named a High School All-American by the Maxwell Football Club. He was a three-time Pennsylvania Football Writers’ Class 1A All-State First Team honoree, the all-time leading rusher in Fort Cherry High School
history and the WPIAL 1A Player of the Year.
Sieg authored one of the most historic careers in WPIAL history, finishing with a 49–7 record, two WPIAL championships (2023, 2024) and league records in total offense (12,592 yards) and touchdowns (139). A generational dual-threat, he became just the second player in WPIAL history to surpass 4,000 rushing and 4,000 passing yards in a career, while also setting league marks as the first player to reach 5,000 rushing yards and 3,000 passing yards and to rush and pass for 1,000 yards in three consecutive seasons.
As a senior, he totaled 2,259 all-purpose yards and 30 touchdowns while adding 45 tackles and four interceptions on defense, leading Fort Cherry to a 12–1 record and a WPIAL 1A semifinal appearance. The four-time Black Hills Conference Offensive MVP ranks No. 2 in WPIAL career rushing (7,941 yards) and stands as Fort Cherry’s all-time leading rusher and passer, earning consensus four-star status and national rankings from ESPN, 247Sports\ and Rivals.
The formal presentation of the National High School Player of the Year Award will be held on Saturday, March 14, 2026, at the Coca-Cola Roxy Theatre in Atlanta, Georgia. The Maxwell Football Club will also be presenting its other national awards from college through the professional ranks at the event.
NIL
Longhorns Daily News: Texas has highest NIL transfer portal budget, data says
The website Sports Casting recently published data that pointed to Texas as the program with the nation’s biggest purse strings related to name, image, and likeness incentives for this year’s transfer portal, ahead of in-state juggernauts such as Texas A&M, Texas Tech, and others. Texas has $23 million in NIL funding, in fact, according to a graph Sports Casting published earlier today.
WHAT THEY’RE SAYING ABOUT THE LONGHORNS
247Sports: With Michael Masunas’ commitment, veteran Texas tight ends are under the spotlight in a crowded room
Inside Texas: Inside Texas Portal Intel: Cam Coleman, RB dominoes, and OL plans
ICYMI IN BURNT ORANGE NATION
247Sports: Texas Football Transfer Portal Tracker: All the Texas scoop, rumors, comings & goings as Longhorns fill roster
247Sports: Notes and nuggets from check-in day at the Navy All-American Bowl
247Sports: HoopHall West: New Year’s resolutions for every top-50 prospect
247Sports: Transfer Portal Intel: Latest updates on top players, led by team to watch for Sam Leavitt, as dominoes fall
247Sports: Arizona State’s Raleek Brown trending to Texas: How does he compare to outgoing RB Tre Wisner?
247Sports: Elite 2027 CB Duvay Williams’ visits come into focus at 2026 Navy All-American Bowl
Inside Texas: Texas Longhorns Portal Recruiting Intel: Latest from numerous Horns targets, coaches on road
Inside Texas: Texas’ early portal additions are creating a firm foundation
Inside Texas: How did Texas’ 2025 portal class fare this past season?
Inside Texas: Transfer Portal Reality Check: It’s okay to be frustrated, just don’t panic
Rocky Top Talk: LSU offensive tackle Ory Williams commits to Tennessee
A Sea Of Blue: Kentucky flips 4-star recruit Andre Clarke Jr. from Michigan
SB Nation: Baltimore Ravens’ 5 best head coaching options after John Harbaugh firing
SB Nation: The Panthers aren’t NFL’s worst playoff team ever, because this team is
SB Nation: TGL: Atlanta Drive GC stays undefeated in title defense with 7-4 win over The Bay
NEWS ACROSS LONGHORN NATION AND BEYOND
NIL
No. 1 college football team soars in transfer portal rankings after ‘swinging wildly’
Indiana posted a major day in the early January transfer portal window, adding multiple experienced transfers on Sunday, including TCU quarterback Josh Hoover, Michigan State wide receiver Nick Marsh, and Boston College running back Turbo (Hanovii) Richard.
Hoover is a redshirt junior with a high-volume TCU resume, throwing for 9,629 career yards and 71 touchdowns with a 65.2% completion rate.
He set the Horned Frogs’ single-season passing record in 2024 with 3,949 yards (27 TDs, 11 INTs) and followed it up with another productive campaign in 2025, totaling 3,472 yards with 29 touchdowns and 13 interceptions.
Hoover is expected to enroll in January and is the projected heir apparent if Heisman winner Fernando Mendoza departs for the NFL.
Marsh is a 6-foot-3 receiver who led Michigan State in receptions and receiving yards in consecutive seasons, posting 41 catches for 649 yards and three touchdowns in 2024, followed by 59 receptions for 662 yards and six scores in 2025.
Richard entered the portal after a breakout 2025 season, rushing for 749 yards and nine touchdowns on 145 carries (5.2 yards per carry) across 11 games, while also contributing in the passing game with 30 catches for 213 yards and two receiving touchdowns.
Safeties Preston Zachman (Wisconsin) and Jiquan Sanks (Cincinnati), edge prospects like Tobi Osunsanmi (Kansas State) and Joshua Burnham (Notre Dame), and Chiddi Obiazor (Kansas State) have all reportedly transferred to Indiana as well.
On Sunday, Josh Pate described Indiana’s portal approach as “swinging wildly” and landing most of those swings, a shorthand for the Hoosiers’ aggressive, high-volume pursuit of established starters during the opening days of the transfer window.
“Indiana is swinging wildly, and it will probably shock approximately none of you to learn that they are landing every punch that they swing with,” Pate said.
“Josh Hoover, TCU quarterback, that’s who Curt Cignetti has circled, and so he is next in line to be a future Heisman finalist in Indiana… Nick Marsh, who I was really high on this past year, and then Michigan State was terrible, he’s headed to Indiana too… So Indiana is making some big moves here.”

Indiana completed a historic run in 2025, winning the Big Ten and advancing through the College Football Playoff, including a 38–3 win over No. 9 Alabama in the Rose Bowl (CFP quarterfinal) to enter the CFP semifinals as the No. 1 seed (14–0 at that point).
Head coach Curt Cignetti’s roster rebuild has relied heavily on the portal since his arrival, bringing in high-impact portal QBs such as Kurtis Rourke (Ohio) and then Fernando Mendoza (Cal), both of whom started and helped accelerate the program’s turnaround.
By landing established contributors, especially a high-volume quarterback and proven skill-position players, Indiana changes the odds for 2026 by signaling to recruits and opponents that the program is built to last rather than flash.
Read More at College Football HQ
- No. 1 transfer portal QB earns $5 million NIL deal after interest from major college football programs
- College football’s leading rusher linked to two college football programs in transfer portal
- College football programs loses 28 players to transfer portal
- College Football Playoff team loses 23 players to transfer portal
NIL
$2 million transfer portal QB strongly linked with two major college football programs
The NCAA’s two-week January portal window (Jan. 2–16) opened with heavy quarterback movement, highlighted by North Texas standout Drew Mestemaker committing to Oklahoma State and top portal name Brendan Sorsby landing at Texas Tech.
Meanwhile, Sam Leavitt remains uncommitted while visiting multiple Power-5 programs, and both Byrum Brown and DJ Lagway have entered the portal and are in the process of scheduling visits.
Former Nebraska quarterback Dylan Raiola has also entered the transfer portal and is reportedly a priority target for several Power-5 programs.
On Friday, January 2, CBS Sports analysts Cooper Petagna and Chris Hummer flagged Raiola as a quarterback who becomes materially more effective when surrounded by a strong supporting cast, pointing to two specific college football programs as logical fits.
“If you put him in an environment like Miami or an environment like Oregon where you surround him with the type of playmakers and the type of offensive line and the type of running game that those programs provide, then Dylan Raiola becomes a lot more of a net positive, rather than being the guy,” said Petagna.

Raiola started Nebraska’s first nine games in 2025 before suffering a broken right fibula against USC on November 1, an injury that ended his season.
At the time, he had completed 181 of 250 passes (72.4%) for 2,000 yards, 18 touchdowns and six interceptions, posting a 158.6 passer rating while ranking among the national leaders in completion percentage.
A consensus five-star recruit from Buford, Georgia, Raiola started as a true freshman in 2024, completing 275 of 410 passes (67.1%) for 2,819 yards, 13 touchdowns and 11 interceptions across 13 games.
He is also one of the more marketable athletes in college football, with On3’s public player profile listing an estimated NIL valuation of $2 million, driven by partnerships with adidas, Campus Ink, EA Sports and Panini America.
Each is currently a College Football Playoff (CFP) team with a deep receiving corps, strong offensive lines and reliable running games that would help mask pocket limitations and accelerate his development.
Oregon’s fast-paced, high-efficiency offense and established receiver pipeline would amplify his strengths, while Miami’s pro-style balance, elite NIL market and recent success developing transfer quarterbacks provide immediate resources and exposure.
Together, both programs offer elite coaching, medical and strength staffs, playoff-level competition and consistent NFL scouting attention, a combination that maximizes Raiola’s long-term upside while boosting national title aspirations.
Read More at College Football HQ
- No. 1 transfer portal QB earns $5 million NIL deal after interest from major college football programs
- College football’s leading rusher linked to two college football programs in transfer portal
- College football programs loses 28 players to transfer portal
- College Football Playoff team loses 23 players to transfer portal
NIL
How the Biggest NIL Deal in College Football History Went Down
Brendan Sorsby landed a record NIL deal with Texas Tech, so Boardroom caught up with his agent to learn about the transfer portal process, why he chose college over the NFL, and more.
Brendan Sorsby has reset the NIL market.
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The former University of Cincinnati quarterback and ESPN’s top-ranked player in this year’s college football transfer portal signed an NIL contract with Texas Tech for his final year of eligibility worth close to $6 million, his agent Ron Slavin of Lift Sports Management told Boardroom. It’s believed to be the largest ever NIL deal in college football; here’s how the historic deal went down.
Dylan Buell / Getty Images
After Cincinnati finished its regular season after Thanksgiving, Sorsby signaled to his representatives that he wanted a change of scenery, whether that was the transfer portal or the NFL, Slavin said. He then submitted a request to the NFL’s College Advisory Committee, which evaluates and advises underclassmen of their draft prospects and where they realistically might be selected. While Sorsby got a graded projection of anywhere between the first and third rounds of the 2026 draft, that didn’t sway him from wanting to play a final year of college football and submit his name into the NCAA transfer portal.
“He wants to become a better quarterback, and he wants to be the first pick in the ’27 draft,” Slavin told Boardroom. “Brendan wanted to play college football, compete for a national championship, and continue to develop.”
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Sorsby looked at inexperienced quarterbacks drafted in the first round and sent out to play by their teams right away, and wanted more reps to reduce the potential of becoming a draft bust because he was thrown in there before he was ready.
“The NFL doesn’t draft quarterbacks in the first round anymore and let him sit for three years like Aaron Rodgers was able to,” Slavin said. “Brendan wants to know that he’s got enough reps and played enough games like the Bo Nixes of the world, who had 60 college games. That’s the model now, not guys who have had one good season of 12 starts. They seem to fail a lot more often.”
Players can announce they’re going into the transfer portal in December, but the official two-week portal doesn’t open until Jan. 2. And while players can’t contact teams until then, agents and representatives can begin identifying schools in need of a player, in this case, an experienced starting QB like Sorsby. LSU, Miami, and Texas Tech emerged as the three top contenders, and Sorsby visited each school over the weekend.
“All had very solid offers, and they were pretty equal across the board,” Slavin said. “I know people like to say ‘oh, Texas Tech outspends,’ but there wasn’t any difference in the money between Miami, LSU, or Texas Tech.”
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Sorsby was impressed by Miami head coach Mario Cristobal and the executive director Dennis Smith. As he controversially moved over from Ole Miss to LSU, Slavin said Lane Kiffin was “all in” on bringing Sorsby to Baton Rouge. The LSU coaches did the best job among the three in terms of putting in the time and preparation on trying to bring in what it hoped would be its next starting quarterback. But as a whole, Texas Tech barely edged both of them out.
Texas Tech head coach Joey McGuire was able to sell Sorsby on facilities that Slavin said blew him away, a strong offensive line and skill position players, and the Red Raiders’ ability to develop him as a quarterback. It also helped that the Dallas native could play football one last year in his home state.
“We did pros and cons with all of them, and it was pretty much a coin flip,” Slavin said. “In the end, Brennan just went with his gut. It was a really cool process to go through with all of them because they all do it the right way.”
John E. Moore III / Getty Images
Just as important as the destination was the structure of the deal itself. Sorsby’s camp required that all NIL compensation be fully guaranteed and paid by next Jan. 1, a safeguard amid growing concerns about collectives delaying or withholding funds for reasons such as missed bowl appearances. The agreement — alongside a separate NIL deal for quarterback Josh Hoover, who is transferring from TCU to Indiana — represents a significant milestone for Lift Sports Management. After building a strong NBA roster that includes Paolo Banchero, Jabari Smith Jr., and PJ Washington, Lift expanded into football last summer by hiring Slavin and Jared Fox, adding to an NFL client base that already features David Montgomery and Byron Murphy.
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“This deal is a huge step for the agency and also for Brendan individually,” Donnie McGrath, Lift’s CEO, told Boardroom. “It helps put Lift Football on the map, and it shows that these guys are going to make an impact on the industry.”
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NIL
College Football Postseason Shows NIL Has Ended SEC’s Competitive Advantage
The 2025-2026 college football postseason has exposed a glaring truth that should lead to major changes throughout the sport: other conferences have caught up with or surpassed the SEC.
For years, the SEC was the dominant force in the sport, thanks mostly to the success of Nick Saban’s Alabama Crimson Tide teams in the 2010’s, and Kirby Smart’s Georgia. But their performance in bowl games and the College Football Playoff the past two seasons has dealt a permanent blow to that reputation. Even if the conference’s fans, media partners, and boosters won’t acknowledge it.
Vanderbilt quarterback Diego Pavia said about staying in the SEC for 2025, “You want to play with the best — you don’t want to play with the Big Ten.” He wasn’t done, adding, “…the SEC, it’s like week after week. You’re going to get beat on. The Big Ten, you’re not gonna get beat on with the Purdue, Nebraskas.”
Then, before the ReliaQuest Bowl, he said it would only take “7 points” to beat the Iowa Hawkeyes. He lost 34-27. Whoops.
Illinois beat the Tennessee Volunteers in the Music City Bowl, marking the second consecutive season the Illini beat an SEC team in a bowl game. Virginia held Missouri to just seven points, winning 13-7. Houston, literally Houston, beat LSU 38-35. “You want to play with the best,” indeed.
Texas A&M, a team that went 7-1 in the SEC and was hailed by Lane Kiffin in November as the No. 1 team in the country because of their conference success, scored just three points at home against Miami. Then, the pièce de resistance: the Rose Bowl. The Indiana Hoosiers humiliated Alabama in a 38-3 defeat, which undersells just how thoroughly they dominated.
RELATED: Alabama Never Should Have Been In The Playoff; Rose Bowl Loss Hurts ESPN, SEC’s Reputation
Oh, and for good measure, Mississippi State lost to Wake Forest. Nothing like the week in, week out gauntlet of the SEC. All these examples drive home an obvious point: the SEC’s advantage over competitive conferences has evaporated. And a new report may explain how and why.

Alabama Crimson Tide quarterback Ty Simpson throws the ball against Indiana Hoosiers defensive lineman Mario Landino. (© Grace Hollars/IndyStar / USA TODAY NETWORK via Imagn Images)
Has NIL Changed SEC’s Advantages?
The Athletic’s Bruce Feldman is out this week with a new story, talking to opposing coaches about the SEC’s dismal postseason performance. Right away, one Power 4 offensive coordinator highlighted how the narrative about conference superiority needs to change. And quickly.
“Ultimately,” the coach said, “and this is y’all’s job, not my job, but there needs to be an evaluation of this narrative of the SEC is these big, bad m————, because they’re getting their asses whipped in these games.”
The SEC team in bowl and playoff games is 2-7 against other conferences. One of those wins was Texas over Michigan, a team that saw head coach Sherrone Moore fired in shocking, spectacular fashion just a few weeks ago. The SEC team was the favorite in seven of those nine games.
That same offensive coordinator he quoted earlier said that the explanation for this dramatic about face is that NIL has leveled the playing field, paving the way for other teams to, shall we say, provide financial incentives for players.
“The reality is this, there were some very famous, very successful coaches that were having a lot of success when the NIL was illegal,” he added. “Well, now NIL is legal. I saw what (former LSU head coach Ed) Orgeron said about how now you can walk through the front door with the money. Well, now the players are going everywhere.”
Another Big Ten assistant coach told Feldman over the weekend, “Hard to ignore the fact that when everyone got to pay players, it leveled the playing field immediately. They can deny all they want, but that’s a fact.”
While some defend the SEC by repeating the same “gauntlet” argument, one Group of 5 head coach agreed that the legality of NIL has shifted the balance of power, saying “There’s some truth to that too, I think that’s accurate.”
And there’s more to it than that.
Quality Depth Has Evaporated Thanks To NIL
It’s clear that many top SEC programs were providing some sort of financial benefits to players before NIL. Though that was almost certainly happening at other top programs in different conferences across the country. But it’s not just that the top players were choosing to go where they could benefit the most, it’s the second and third tier players going elsewhere that’s changed the competitive balance.
Now, instead of say, going to be the second string guy for Nick Saban at Alabama because of the likelihood of winning a championship and reaching the NFL eventually, that same recruit from Florida or Texas might go play at Miami or Texas Tech or Indiana, because they can start, make more money, and still compete for a title and reach the NFL.
That’s hollowed out the depth of talent at SEC programs, in much the same way that USC’s ridiculous, monstrous penalty from the NCAA in the early 2010’s destroyed their depth. Now, when the inevitable injuries hit, teams like Bama or Georgia aren’t able to replace their starting players with high-level talent. Those players are starting at Oregon instead of sitting in Athens.
It’s obvious, taking more than a handful of seconds to analyze it, that this makes sense. Every top team was paying players before, but the SEC was better at it. Sitting at Alabama may have had more value than starting at Indiana just a few years ago. Now it doesn’t. Having the legacy and big brand name doesn’t matter much anymore, because the transfer portal has allowed any program to get established talent if they have the money.
What does this all mean? Well, the push to view the SEC differently than other conferences has to stop. Immediately. Allowing Greg Sankey and his ESPN promotional department to repeat the word “gauntlet” because Missouri and Tennessee are ranked despite not winning a single game over a team with a winning record is a farce. Acting as though one conference deserves preferential treatment, like, say, having its championship game be a meaningless exhibition, must end. The relentless demand for more SEC teams in the playoff needs to end.
And the worst part is, Sankey and the SEC booster club at ESPN are only going to get louder in 2026. Why? Because they’re now going to play nine conference games. While this change is, in a way, beneficial by forcing the SEC to finally have the same number of conference games as the Big Ten, it’s also going to make their demands even louder. Fewer opportunities to compare teams across conference. Marquee matchups across conferences have already been canceled. And the insistence on never punishing losses in the SEC will only grow. “How can we leave out four loss Alabama,” the argument will go, “when they played the SEC gauntlet?!”
Those arguments, those boosters, the ESPN propaganda campaigns, all of it…is based on a past that no longer exists. The future is here, and with it, the end of acting as though one league gets a pass because its teams were good a decade ago.
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