If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

Clark Kent goes high fashion in a slew of partnerships going live this week, including with brands Lucky Brand, Kith and Timex.

Ahead of James Gunn’s highly anticipated “Superman,” which hits theaters this Friday, Lucky Brand teamed up with the DC franchise on a limited-edition lineup of apparel and accessories featuring the Man of Steele’s iconic intarsia emblem.

The collection includes a navy blue pullover sweater, a patched-up varsity jacket, a graphic tee imprinted with an illustration of Superman and Krypto, a steel grey hoodie, retro-style tees, two hats and a bandana. Plus, Lucky’s site is currently offering a 30% discount on orders over $150 with the code LUCKY30 — just in time for the new drop.

The Lucky Brand collaboration is one of several shoppable partnerships to go live this week. Timex has also been slowly teasing a special-edition watch timed to the new Warner Bros. release.  Crafted with the iconic Marlin Jet case, the ticker features a sophisticated automatic movement, a leather strap and bold red and blue accents.

At the center of the dial is Superman’s unmistakable “S” shield, while an exhibition case reveals the inner workings of the mechanical movement, etched with Gunn’s signature.

“What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” Gunn said in a statement. “I wanted to design a watch that embodied those values, and who better to bring it to life than Timex. This watch is a tribute to a hero who’s timeless, and to fans who never stop believing in him.”

The watch won’t be available to shop until later this year, according to the brand, but in the meantime you can shop the exact Timex Cavatina that Lois Lane (Rachel Brosnahan) wears in the film.

Kith has also soared onto the scene. The New York-based luxury brand launched their own “Superman” collection this week, an impressive lineup of uniquely designed vintage tees inspired by the retro DC Comics aesthetic. One highlight is this satin bomber jacket with the Superman emblem embossed on the back.

Shop the best fashion “Superman” fashion collections below:

Razer, the global lifestyle and peripherals brand for gamers, has ignited excitement across the gaming and pop culture communities with a teaser announcing its next high-profile collaboration—this time with the iconic Pokémon franchise. The brand confirmed that full details of the partnership will be unveiled on July 17, 2025, at 8:00 AM PT.

While specific product details remain under wraps, both Razer and The Pokémon Company have officially confirmed the collaboration is in development. Given Razer’s history of Pokémon-themed releases—such as special edition peripherals and hardware—fans are eagerly anticipating what could be a fresh line of accessories designed to blend gaming performance with nostalgic appeal.

The upcoming Razer collaboration is expected to be revealed on July 17.

Image Credit: Razer

Live from the Esports World Cup in Riyadh, the weekly series will blend esports,
entertainment and pop culture to captivate global audiences

Premieres Thursday, July 10 with live performance by Post Malone
 at EWC 2025 Opening Ceremony

MEDIA KIT

LONDON and RIYADH, Saudi Arabia, July 9, 2025 /PRNewswire/ — The Esports World Cup Foundation has partnered with global sports marketing agency IMG to elevate the broadcast coverage and reach new global audiences for the Esports World Cup (EWC), the world’s largest esports tournament and gaming festival, which has returned to Riyadh, Saudi Arabia from July 7 through August 24.

“We’re creating a new gateway into esports…for the billions yet to discover their passion for competitive gaming.”

The agreement will see IMG provide premium broadcast production, content strategy, global rights management, and international distribution via SNTV, a joint venture between IMG and The Associated Press, for the Esports World Cup 2025. Throughout the tournament, IMG will create and produce over 50 hours of programming, covering the thrilling live esports action, as well as digital and social content, and an original documentary showcasing the biggest teams in the competition.

This includes an action-packed two-hour show, ‘EWC Spotlight,’ that will be produced live Friday through Sunday every Championship weekend from a custom-built studio in the heart of Boulevard City, Riyadh. EWC Spotlight will blend esports highlights, entertainment and pop culture features, behind-the-scenes access, celebrity appearances, educational segments and unforgettable moments with world-class broadcasting, giving viewers worldwide an immersive, all-access experience with esports’ most compelling event.

EWC Spotlight kicks off with a special premiere on Thursday, July 10, including a live performance by superstar entertainer Post Malone, as the Esports World Cup 2025 gets underway with the Opening Ceremony. Hosted by Hugh Woozencroft and Rachel Stringer, EWC Spotlight will welcome more than 60 high-profile celebrity, entertainment and sports guests throughout the summer, solidifying the show as the cultural heartbeat of the Esports World Cup for fans around the world.

“With EWC Spotlight, we’re creating a new gateway into esports, not just for the millions already engaged, but for the billions yet to discover their passion for competitive gaming,” said Ralf Reichert, CEO, Esports World Cup Foundation. “By blending elite competition, mainstream entertainment, and cultural storytelling, we’re breaking barriers between esports and traditional media. Partnering with IMG, a global leader in sports production and content, allows us to show the world what esports truly represents: an evolution in global entertainment, sports, and culture.”

IMG has also worked with EWC to develop an international distribution strategy for the tournament’s programming and will leverage its network of global media experts to manage the content worldwide. In addition, EWC has appointed SNTV to distribute daily content of the tournament to global broadcasters and media partners via its sports video production and distribution agency, Story10.

Captured using state-of-the-art studio cameras, wire-cams and augmented reality (AR) capabilities, EWC Spotlight‘s English-language broadcast will be available exclusively to select media partners globally, reaching a potential audience of over 250 million people.

The show will be available for fans to watch around the world on Fox Sports (U.S.), DAZN (16 countries globally), beIN/TOD (MENA), Channel 7 (Australia), TRT (Turkey), Astro (Malaysia), TAP (Philippines), GOAT (Brazil), Nsports (Brazil), Star Times (South Africa), WHATS TV (Spain), HoyTv (Hong Kong), CHZZK (South Korea), DirecTV (LatAm), among others.

Barney Francis, EVP, Studios, IMG, said: “The Esports World Cup is as big as it gets for gaming fans and we’re excited to help bring the tournament to fans across the globe through unmissable and headline-grabbing programming. Combining IMG’s premium production capabilities and creativity with our team of global media experts and strategists, this partnership enables us to provide an elevated viewer experience for fans worldwide, as they watch their favourite teams and personalities battle it out on a world stage.”

The Esports World Cup is the world’s largest professional esports event, uniting global gaming communities in a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million.

For the first time, EWC will feature chess, with five-time World Champion Magnus Carlsen serving as both competitor and official Global Ambassador. Additionally, football icon Cristiano Ronaldo joins as a Global Ambassador, further strengthening connections between esports and traditional sports.

IMG works with some of the world’s leading esports organisations, providing media rights representation, brand partnerships and strategic advisory services, as well as digital and production services. To date, IMG has managed the media rights and brand partnerships for more than 20 globally recognised esports events, including EA Sports, BLAST, Epic Games, PGL Esports, Riot Games, the International Olympic Committee and the Global Esports Games.

IMG has also produced innovative programming for some of the world’s biggest sports leagues and competitions, including the viral sensation ‘UCL Today’ for CBS, Ligue de Football Professionnel’s (LFP) ‘Ligue 1 Show’, Premier League Productions’ ‘The Kelly and Wrighty’ show, and the ‘English Football League Highlights’ show for ITV.

About Esports World Cup
The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world’s top esports Clubs against one another for the largest prize pool in esports history. Returning to Riyadh, Saudi Arabia, in the summer of 2025, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com

About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/esports-world-cup-foundation-announces-partnership-with-img-to-launch-flagship-broadcast-series-ewc-spotlight-302501019.html

SOURCE Esports World Cup Foundation

Music agency Wasserman has added three senior executives to its Artist Services and Communications teams.

Lydia Barry has joined as VP, Marketing & Communications.

Barry will oversee all strategic communications efforts across the global music division.

She joins Wasserman from WME, where she led music communications. She previously worked at public relations firms Sunshine Sachs and BerlinRosen.

In the Artist Services division, Emily Kennedy has joined the company as VP, Business Development, Pop, and Michael Delle Donne has joined as VP, Digital Partnerships.

All three executives are based in Wasserman’s New York office.

As Business Development lead for the Pop roster, Emily Kennedy will help “spearhead growth initiatives across several key verticals”: Film & TV, Digital and Gaming, Literary (Books, Podcast, Audiobooks) Branding, Sponsorship, and International.

Kennedy will also work closely with all Wasserman businesses globally including Sports, Talent, Creators, and Brands & Properties.

Kennedy joins Wasserman from LoyalT Management, which she helped co-found in 2017, and where she worked with artists such as AURORA, Stephen Sanchez, Lord Huron, Neil Frances, Sigrid, Olivia O’Brien, Wet, and Passion Pit.

Prior to LoyalT, she served as a Manager at Mick Management and as a Talent Buyer at C3 Presents in Austin.

Michael Delle Donne, previously of Warner Music Group‘s business development and artist services group, will lead initiatives across digital growth, gaming, partnerships, and rights management for Wasserman’s artist roster.

At Warner, Donne worked on activations with Charli XCX, Coldplay, Fred again.., Tiësto, NLE Choppa and Aminé across platforms like Roblox, Fortnite, Twitch, Meta Horizon, and Discord.

Prior to this, he oversaw business development for Superfly’s creative agency, Listen; and was the first full-time U.S. employee for Resident Advisor, the dance music editorial and ticketing platform.

According to the company, Wasserman’s Artist Services team is focused on creating “cross-disciplinary opportunities for all music clients.”

The team “sources and executes business development deals and initiatives across Content & IP Development, Film & TV, Literary, Gaming, Digital Partnerships, Client-owned Experiences, International Services, Social Impact and beyond.”

The team is led by SVP Vince Amoroso, and includes SVP, Business Development, Country & Americana Chappel McCollister; VP, Business Development, Electronic Taryn Haight; and VP, Business Development, Rock Adam Krefman.

Vince Amoroso commented on the new additions to his team: “This year, we’ve made significant investments in our Artist Services team to expand the opportunity center for our roster globally.”

“This year, we’ve made significant investments in our Artist Services team to expand the opportunity center for our roster globally.”

VINCE AMOROSO, WASSERMAN MUSIC

Added Amoroso: “Emily brings deep artist management and talent buying experience to our Pop division, reinforcing our artist-first approach.

“With Michael, we’re doubling down on the digital space — his expertise in digital platforms, partnerships, rights management, and gaming is crucial to where our business is headed.”

---

In May, Jazmyn Griffin and Tessie Lammle joined Wasserman Music to expand its Hip-Hop/R&B division.

In January 2025, Wasserman made five hires across artist services, brand partnerships, festivals, event strategy and hospitality, and corporate and special-events bookings, with the aim of “helping to open new touring and non-touring revenue channels and drive long-term career success for artists.”Music Business Worldwide

Live from the Esports World Cup in Riyadh, the weekly series will blend esports,
entertainment and pop culture to captivate global audiences

Premieres Thursday, July 10 with live performance by Post Malone
 at EWC 2025 Opening Ceremony

MEDIA KIT

LONDON and RIYADH, Saudi Arabia, July 9, 2025 /PRNewswire/ — The Esports World Cup Foundation has partnered with global sports marketing agency IMG to elevate the broadcast coverage and reach new global audiences for the Esports World Cup (EWC), the world’s largest esports tournament and gaming festival, which has returned to Riyadh, Saudi Arabia from July 7 through August 24.

The agreement will see IMG provide premium broadcast production, content strategy, global rights management, and international distribution via SNTV, a joint venture between IMG and The Associated Press, for the Esports World Cup 2025. Throughout the tournament, IMG will create and produce over 50 hours of programming, covering the thrilling live esports action, as well as digital and social content, and an original documentary showcasing the biggest teams in the competition.

This includes an action-packed two-hour show, ‘EWC Spotlight,’ that will be produced live Friday through Sunday every Championship weekend from a custom-built studio in the heart of Boulevard City, Riyadh. EWC Spotlight will blend esports highlights, entertainment and pop culture features, behind-the-scenes access, celebrity appearances, educational segments and unforgettable moments with world-class broadcasting, giving viewers worldwide an immersive, all-access experience with esports’ most compelling event.

EWC Spotlight kicks off with a special premiere on Thursday, July 10, including a live performance by superstar entertainer Post Malone, as the Esports World Cup 2025 gets underway with the Opening Ceremony. Hosted by Hugh Woozencroft and Rachel Stringer, EWC Spotlight will welcome more than 60 high-profile celebrity, entertainment and sports guests throughout the summer, solidifying the show as the cultural heartbeat of the Esports World Cup for fans around the world.

“With EWC Spotlight, we’re creating a new gateway into esports, not just for the millions already engaged, but for the billions yet to discover their passion for competitive gaming,” said Ralf Reichert, CEO, Esports World Cup Foundation. “By blending elite competition, mainstream entertainment, and cultural storytelling, we’re breaking barriers between esports and traditional media. Partnering with IMG, a global leader in sports production and content, allows us to show the world what esports truly represents: an evolution in global entertainment, sports, and culture.”

IMG has also worked with EWC to develop an international distribution strategy for the tournament’s programming and will leverage its network of global media experts to manage the content worldwide. In addition, EWC has appointed SNTV to distribute daily content of the tournament to global broadcasters and media partners via its sports video production and distribution agency, Story10.

Captured using state-of-the-art studio cameras, wire-cams and augmented reality (AR) capabilities, EWC Spotlight‘s English-language broadcast will be available exclusively to select media partners globally, reaching a potential audience of over 250 million people.

The show will be available for fans to watch around the world on Fox Sports (U.S.), DAZN (16 countries globally), beIN/TOD (MENA), Channel 7 (Australia), TRT (Turkey), Astro (Malaysia), TAP (Philippines), GOAT (Brazil), Nsports (Brazil), Star Times (South Africa), WHATS TV (Spain), HoyTv (Hong Kong), CHZZK (South Korea), DirecTV (LatAm), among others.

Barney Francis, EVP, Studios, IMG, said: “The Esports World Cup is as big as it gets for gaming fans and we’re excited to help bring the tournament to fans across the globe through unmissable and headline-grabbing programming. Combining IMG’s premium production capabilities and creativity with our team of global media experts and strategists, this partnership enables us to provide an elevated viewer experience for fans worldwide, as they watch their favourite teams and personalities battle it out on a world stage.”

The Esports World Cup is the world’s largest professional esports event, uniting global gaming communities in a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million.

For the first time, EWC will feature chess, with five-time World Champion Magnus Carlsen serving as both competitor and official Global Ambassador. Additionally, football icon Cristiano Ronaldo joins as a Global Ambassador, further strengthening connections between esports and traditional sports.

IMG works with some of the world’s leading esports organisations, providing media rights representation, brand partnerships and strategic advisory services, as well as digital and production services. To date, IMG has managed the media rights and brand partnerships for more than 20 globally recognised esports events, including EA Sports, BLAST, Epic Games, PGL Esports, Riot Games, the International Olympic Committee and the Global Esports Games.

IMG has also produced innovative programming for some of the world’s biggest sports leagues and competitions, including the viral sensation ‘UCL Today’ for CBS, Ligue de Football Professionnel’s (LFP) ‘Ligue 1 Show’, Premier League Productions’ ‘The Kelly and Wrighty’ show, and the ‘English Football League Highlights’ show for ITV.

About Esports World Cup
The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world’s top esports Clubs against one another for the largest prize pool in esports history. Returning to Riyadh, Saudi Arabia, in the summer of 2025, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com

About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/esports-world-cup-foundation-announces-partnership-with-img-to-launch-flagship-broadcast-series-ewc-spotlight-302501019.html

SOURCE Esports World Cup Foundation