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Hopatcong esports program is leading the way for student engagement

By Kathryn Coulibaly  Video gamers are used to playing in the shadow of other high school sports, but that is changing in high schools across the country. Hopatcong High School’s esports program is not only leading the way, it is dominating the field.   In March, Hopatcong High School’s esports team won a state championship for […]

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By Kathryn Coulibaly 

Video gamers are used to playing in the shadow of other high school sports, but that is changing in high schools across the country. Hopatcong High School’s esports program is not only leading the way, it is dominating the field.  

In March, Hopatcong High School’s esports team won a state championship for the third straight year at the Garden State Esports Winter Championship event, held at Georgian Court University.  

Esports, or electronic sports, are organized competitive video game competitions that are treated with all the electricity and fanfare of professional sporting events.  

Led by Jim McKowen, a computer science teacher and esports coach at Hopatcong High School, as well as the vice president of Programs and Partnerships for Garden State Esports, the Hopatcong esports team is attracting more and more students who have typically felt left out of extracurricular activities.  

“Anyone can participate in Esports,” McKowen says. “Garden State Esports has a unified league for students with special needs. The unified program plays asynchronous games, so all students are able to participate with each other.” 

McKowen has seen esports attract students who are typically left behind. A member of the leadership team at Garden State Esports, a nonprofit scholastic esports league founded by dues-paying educators during the pandemic to help students stay connected, McKowen and his colleagues are committed to building a diverse and inclusive environment in the sport.  

“The students who traditionally don’t do any extracurricular activities are joining esports and making new friends,” McKowen says. “They’re getting the social experience that other students get. We give out student surveys at the end of the season. Students who usually don’t do anything at school have made at least one new friend as a result.”  

For McKowen, Esports are a great way to connect students.  

“Esports really took off during the pandemic,” McKowen says. “This was one of the few clubs that we could run remotely. Hopatcong’s program started while I was teaching at the middle school, but really expanded when I moved to the high school to teach computer science.”  

While video gaming is not always as inclusive as it should be, Garden State Esports is focused on inclusion and equity. As a result of their efforts, there is an overwhelming population of female, nonbinary and transgender students participating at all levels.  

Soft skills that prepare students for any environment 

But the goal is not only to connect students, it’s also to teach them a variety of skills that will serve them well in every environment.  

Students learn a lot of ‘soft’ skills by participating in sports,” McKowen says. “Things like teamwork, communication and leadership. Our students are getting all of those, plus career and technical education tie-ins.”  

McKowen has students who are interested in journalism who are broadcasting the competitions live on YouTube, Twitch and other platforms. One Garden State Esports team member is a semiprofessional esports broadcaster who just started a program with students who are interested in broadcast journalism. The students get a chance to broadcast at the finals.  

Some students are interested in videography or making highlight videos for the team that are uploaded to TikTok and YouTube.  

Those students who are interested in the statistical and analytical part of the program critically examine the game play footage and dissect what went well and how to improve.  

While there are many adult-themed video games, student esports games are age- and school-appropriate. 

“Garden State Esports gives member schools the flexibility to compete in whatever their individual district is comfortable with,” McKowen says. “We have E for everyone, T for teen range, and games like Overwatch, Valorant, Fortnite and League of Legends.”  

According to Garden State Esports, they are currently in about 48% of New Jersey school districts. More than 350 schools are participating across 259 school districts. All told, more than 14,000 New Jersey students are participating in some way.  

Enhancing the high school experience 

The competitions are held on college campuses, providing students with an opportunity to see what college is like. College esports students also participate and partner with younger students to talk to them. Some students have even won college scholarships through esports.  

The atmosphere at in-person championship events is intense. Students play on a stage, in a spotlight and get rock star treatment. In 2023, Hopatcong filmed a video showing esports students striding confidently through the halls of their high school to fan appreciation. The video went viral on TikTok.  

Enhancing students’ high school experiences is an important part of the program. Forty-two percent of students did nothing at their school before joining esports. Ninety-seven percent made at least one new friend through the program and 72% say being part of esports motivates them to come to school.  

At the same time, esports is preparing students for college and the workforce. According to Garden State Esports, 89% of participants report that their team’s academic requirements motivate them to work harder in school. Sixty-eight percent want to attend college in New Jersey, and 57% of participants plan to major in STEM fields when they do.  

“Esports is helping students find a community they may not have had before,” McKowen says. “We want to continue to foster self-esteem, strengthen connection with others and build skills that will serve students in and out of the workforce. The championships are fantastic, but the biggest impact is seeing students thrive.” 

Kathryn Coulibaly is the associate editor of the NJEA Review and provides content and support to njea.org. She can be reached at kcoulibaly@njea.org. 

Garden State Esports 

Garden State Esports exploded onto the scene in 2020 and their ambitious agenda has led to massive growth and enthusiasm across the state. The organization is currently working to build legislative support and circulate curricula. Everyone on the leadership team at Garden State Esports is, or was, an educator, so they understand how to work with schools.  

Working with NJEA representatives, they are putting out guidance for schools to fairly compensate esports coaches. At the same time, they are working to get New Jersey Department of Education approval as a career and technical student organization (CTSO). By getting that designation, they will be able to provide greater opportunities for students.  

With a partnership with Epic Games to teach video game design classes, and Netflix building a facility in New Jersey at the former Fort Monmouth Army base in Eatontown and Oceanport, the stage is set for New Jersey Esports students to launch into careers in gaming.   

But to get their programs recognized and a certificate for completing them, they need to have recognition as a CTSO.  

Garden State Esports is the largest scholastic Esports organization in the country and is leading the way on many fronts. Other states are following New Jersey’s lead and creating more gaming opportunities for students.  





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Lerner and Rowe backpack distribution finds home on GCU campus

K-12 students receive backpacks at a past Lerner and Rowe Gives Back distribution event. GCU will be the site of one of those distributions on July 28. Story by Eric Jay Toll With the 2025-26 school year fast approaching, Grand Canyon University is partnering with Lerner and Rowe Gives Back, the nonprofit arm of Lerner […]

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K-12 students receive backpacks at a past Lerner and Rowe Gives Back distribution event. GCU will be the site of one of those distributions on July 28.

Story by Eric Jay Toll

With the 2025-26 school year fast approaching, Grand Canyon University is partnering with Lerner and Rowe Gives Back, the nonprofit arm of Lerner and Rowe Injury Attorneys, to supply K-12 students with 1,000 school-supply-filled backpacks.

The giveaway, just one of six events in four states where 6,500 backpacks will be distributed, is slated from 4-6 p.m. July 28 at the university’s business complex on 27th Avenue and Camelback Road.

Lerner and Rowe Gives Back is holding the annual distribution on GCU’s campus for the first time, with the space at the university’s 27th Avenue business complex allowing the community event to grow and have a bigger community impact.

Kevin Rowe, founder of Lerner and Rowe Gives Back and managing partner of Lerner and Rowe, said his team is thrilled to be at GCU this year, “a wonderful college and well-known name in the Valley.

A thousand backpacks filled with school supplies will be distributed, first come, first served, at the Lerner and Rowe Gives Back event July 28 at GCU.

“It became clear that teaming up with GCU was the perfect opportunity to help uplift and support families throughout the West Valley,” he said. “Our backpack giveaway is about more than school supplies – it’s about showing kids and families that their community is cheering them on.”

In addition to the backpacks filled with supplies, Lerner and Rowe Gives Back gave GCU CityServe a grant of $15,000.

GCU CityServe partners with more than 100 churches, nonprofits and other community organizations to distribute household goods and other items to those who need them. More than $15.3 million of goods, including beds, furniture, heaters, diapers and food have been distributed to more than 74,000 families in the community since 2021.

Noah Wolfe, senior director of GCU Development and Advancement, said the grant helps support the university’s Five-Point Plan to transform the community around GCU. That plan includes serving families in need, making neighborhoods safer, improving home values, supporting K-12 education and creating jobs.

CityServe co-founder Dave Donaldson helps student volunteers sort through incoming merchandise at the GCU CityServe warehouse during the Week of Service in 2024. GCU CityServe received a $15,000 grant from Lerner and Rowe. (Photo by Ralph Freso)

“Together, Lerner and Rowe and GCU are immediately impacting lives in our community,” Wolfe said.

Added Steven Owens, director of Donor Stewardship and Development for GCU, “This generous gift from Lerner and Rowe Gives Back will help enhance the ongoing work of GCU CityServe by expanding our ability to serve families in the West Valley. Support like this allows us to strengthen our distribution efforts – especially for largescale events focused on providing food and other essential items – while continuing to build meaningful connections with our surrounding community.”

The backpack distribution, which is in its 10th year, also will include face painting, balloons, free giveaways, popcorn and an ice cream truck.

Backpacks will be given first come, first served, to students who attend in person and are accompanied by an adult. Families are advised to line up early, as the distribution goes fast.

The event also will feature other community partners, such as Phoenix Raceway’s Zoom Crew, which will bring a branded vehicle, local influencers, and Somos Dental, which will be setting up appointments for free X-rays and dental exams. 

Other backpack distribution sites in Arizona will be in Tucson, Yuma and Bullhead City. Lerner and Rowe Gives Back also will be giving away backpacks in Albuquerque, Las Vegas and Chicago.

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Information: Click here.

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Related content:

GCU News: Alumnus’ nonprofit finds a new partner in GCU CityServe

GCU News: GCU’s laptop initiative computes with the community

GCU News: More than 1,000 volunteer opportunities highlight GCU’s Week of Service



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Sonic’s CMO Talks Tapping into the X Games Fanbase

Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase Please enable JavaScript to view this website. […]

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MTSU adds esports courses – Main Street Media of Tennessee

The Level Up Arena, located on the second floor of Middle Tennessee State University’s Student Union Building, opened last fall and is open to students across campus and will be used as a learning lab for students in the new esports concentrations offered beginning in the fall of 2025. SUBMITTED Middle Tennessee State University is […]

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The Level Up Arena, located on the second floor of Middle Tennessee State University’s Student Union Building, opened last fall and is open to students across campus and will be used as a learning lab for students in the new esports concentrations offered beginning in the fall of 2025. SUBMITTED

Middle Tennessee State University is offering two new esports concentrations this fall that will teach students about aesthetics, ethics, marketing and technology needed to create gaming-related content and streams.

Esports and Gaming Content Creation is housed in the College of Media and Entertainment and Esports Coaching is offered by Leisure and Sport Management in the College of Behavioral and Health Sciences.

“Students will have the opportunity to learn about the variety of skills needed in the esports industry and learn specialized skills in areas in which they want to focus,” said Richard Lewis, esports and content creation coordinator associate professor. “There are hands-on experience opportunities working with the MTSU Esports club and a number of community organizations while earning their degree.”

According to ZipRecruiter, the average annual pay for a job in the esports industry in the United States is $156,348 a year. Jobs can range from a professional player, content creator, influencer, broadcast manager, social media manager, talent manager, team publicist, coaching, assistant coach, events manager, general manager, game analyst and commissioner.

Lewis said the MTSU concentrations will provide esports players with skills in creating content and revenue streams. Students will also choose from minors to give them specific skills within their professional interests.



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Bengali actress Monami Ghosh joins illegal betting portal MelBet as brand ambassador

Bengali actress Monami Ghosh has been announced as the latest brand ambassador of the illegal online betting platform MelBet, reported PTI. The announcement comes at a time law enforcement agencies are cracking down on celebrities promoting illegal online betting and gambling portals, Ghosh is set to host the new “MelBet Night Show,” expanding the operator’s […]

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Bengali actress Monami Ghosh has been announced as the latest brand ambassador of the illegal online betting platform MelBet, reported PTI. The announcement comes at a time law enforcement agencies are cracking down on celebrities promoting illegal online betting and gambling portals,

Ghosh is set to host the new “MelBet Night Show,” expanding the operator’s entertainment initiatives and marking her first major association with a betting company. With a career spanning over two decades in film and television, primarily on regional channels, Ghosh will bring her on-screen experience to the show, designed to engage audiences through a mix of entertainment and promotional content.

This announcement comes at a time when the Enforcement Directorate (ED) has intensified its crackdown on celebrities endorsing betting platforms. Recently, the ED booked 29 celebrities, including popular actor Vijay Devarakonda, for promoting illegal betting apps such as Parimatch, Lotus365, and others platforms which operate outside the legal framework set by the Public Gambling Act, 1867 and state-specific gaming laws.

Telangana’s Director General of Police (DGP) in March 2025 has established a five-member Special Investigation Team (SIT) to investigate on the illegal betting portals. This action followed the state Chief Minister Revanth Reddy‘s announcement to curb the growing menace of online gambling.

Despite the being illegal, offshore betting brands continue to sign Indian celebrities to bolster their market reach and social media visibility. The partnerships raise critical questions about accountability and the ethics of using public figures to promote services that may cause financial harm to consumers, especially vulnerable groups.

MelBet previously appointed football icon Didier Drogba as a global ambassador, and Ghosh’s inclusion signals an ongoing push to tap into Indian audiences despite legal risks.

As enforcement action grows, industry experts warn that such endorsements may not only invite regulatory penalties but also damage celebrity reputations in the long term.



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Brag House to Be Featured on RedChip Small Stocks, Big Money™ Sh

Brag House Holdings (NASDAQ: TBH) CEO Lavell Juan Malloy II to feature on Bloomberg TV. The company’s strategic partnerships have expanded its reach to over 200 universities. Brag House partners with renowned brands to offer competitive CPC and CPM rates. Brag House Holdings, Inc. (NASDAQ: TBH), a pioneering media-tech platform focused on engaging the Gen […]

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  • Brag House Holdings (NASDAQ: TBH) CEO Lavell Juan Malloy II to feature on Bloomberg TV.
  • The company’s strategic partnerships have expanded its reach to over 200 universities.
  • Brag House partners with renowned brands to offer competitive CPC and CPM rates.

Brag House Holdings, Inc. (NASDAQ: TBH), a pioneering media-tech platform focused on engaging the Gen Z demographic through gaming and college sports, has announced that its CEO and Co-Founder, Lavell Juan Malloy II, will be featured on Bloomberg TV’s RedChip Small Stocks, Big Money™ show. The segment will air on Saturday, July 12, 2025, at 7 p.m. Eastern Time, reaching an estimated audience of 73 million homes across the United States.

The Brag House platform is revolutionizing brand engagement by merging college sports rivalries, casual gaming, and vibrant community interactions. The company has formed elite partnerships with industry giants such as Coca-Cola, McDonald’s, the Denver Broncos, and Learfield, validating its platform’s effectiveness and reach.

Through its collaboration with Learfield, Brag House has successfully expanded its presence to more than 200 universities across the nation. The platform is recognized for its unmatched engagement metrics, offering CPC and CPM rates that are significantly lower than industry standards, thus delivering superior value to its brand partners.

About Brag House: Brag House is committed to transforming casual college gaming into a community-driven experience, leveraging cutting-edge technology to facilitate an inclusive environment for casual gamers. The company’s platform enables authentic connections between brands and the influential Gen Z demographic, positioning Brag House at the forefront of digital brand engagement.



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The growing popularity of esports in schools: What it means for student athletes

(Photo Submitted) BY BRANDON UNVERFERTH Sports Editor bunverferth@cherryroad.com Esports, also known as competitive video gaming, is quickly becoming a major part of student life in schools across… Previous Post Cleveland awarded WNBA’s 16th expansion franchise Link 0

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BY BRANDON UNVERFERTH Sports Editor bunverferth@cherryroad.com Esports, also known as competitive video gaming, is quickly becoming a major part of student life in schools across…



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