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Meet the 4-star recruit who is using NIL to promote adoption: ‘We hit the jackpot with him’

When Bear McWhorter was in the third grade, his mother, Vanessa, and father, Josh, sat him down alongside his sister to discuss an important family matter. The McWhorters had two happy and healthy children and a nice life in Cartersville, Ga., about 40 miles northwest of Atlanta. But the more Vanessa and Josh thought about […]

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When Bear McWhorter was in the third grade, his mother, Vanessa, and father, Josh, sat him down alongside his sister to discuss an important family matter.

The McWhorters had two happy and healthy children and a nice life in Cartersville, Ga., about 40 miles northwest of Atlanta. But the more Vanessa and Josh thought about the future — leaning into their faith for clarity — the more passionate they felt about the possibility of adding to their family.

How would Bear and Lily feel about the McWhorters fostering, and potentially adopting, children in need?

Bear, now 17 and a four-star offensive lineman who is committed to Michigan, was initially in a bit of shock. He’d always been the baby of the family and had never thought about what it might feel like to add another sibling, let alone share his space with a stranger. But he supported his parents’ desire to open their home. And in September 2017, right as he was about to head out for football practice, he met 4-year-old Olivia for the first time.

“We ended up getting her and didn’t know how long we were going to have her or anything like that,” Bear said, “and ended up just having her forever. I love her.

“It just ended up being a great thing for our entire family.”

Seven years later, the McWhorters are a family of six. They formally adopted Olivia in 2019 and began fostering 4-month-old Lydia in early 2020, before finalizing her adoption in 2022.

Olivia is now 12 and the family’s best distance runner, hoping to eventually follow in her brother’s footsteps and compete collegiately. Lydia is 5 and learning new big-kid words every day.

Bear, who committed to Michigan in February over Clemson, South Carolina, Alabama and Florida, told every coach who recruited him over the years about his family’s story. And in March 2024 — after years of brainstorming with Josh about how he might be able to use his name, image and likeness for good — he launched a foundation to raise money and awareness for adoption and fostering.

The Brother Bear Foundation. Because every child deserves a family.

“I got two new little sisters,” Bear said. “And (it) really changed my view on life.”


Vanessa McWhorter knew when she and Josh officially signed up to foster in the state of Georgia that reunification between a child and his or her biological family was the ultimate goal.

“But Olivia’s story was really hard,” Vanessa said. “When she came to us — and I won’t share much of her story — they kind of knew she most likely was going to need an adoptive home.”

Olivia, now a thriving, sassy preteen, was born in nearby Rome, Ga., about 15 minutes away from the McWhorters and had already bounced around multiple homes in the foster system before she started kindergarten. On the day she arrived at the McWhorter family home that fall 2017 afternoon, she walked through the doors and called Vanessa “Mom” right away. Shortly thereafter, the two met Josh for lunch at Chick-fil-A.

“She had never been around bigger men before,” Vanessa said of her husband, a former offensive lineman who played collegiately at Furman. “(She told him) ‘You’re as big as the sun.’”

Bear said hello for the first time before that football practice later that afternoon. The two talked for a few minutes and Bear went on his way — not remembering much else. But Vanessa and Josh paid close attention to how their biological children interacted with Olivia. They were touched by both Bear and Lily’s kindness.

“They took her on as a sibling super quick,” Vanessa said.

“They never treated her like she was any different,” Josh followed.

In hindsight, Bear acknowledges those first few weeks were an adjustment.

Olivia had different life experiences. Bear was shocked when she lashed out or snapped at his parents — something that never would have been tolerated from him or Lily. But even as a fourth grader, the more he learned about her past, the more he understood.

“It’s not all her fault,” he remembers thinking.

“Being in a great family, a great home, everything like that, where you’re taken care of, I think it’s definitely something that all of us take for granted.”

About two months into her stay with the McWhorters, Olivia turned 5.

As the new kid at school and church, she didn’t have many friends to celebrate with. So Bear and Lily jumped right in as built-in best friends when the McWhorter family took her to the local aquarium and commemorated her big day with a “Frozen”-themed birthday cake.

In March 2019, the whole family gathered in the courthouse when her adoption became final and Olivia legally became a McWhorter.

“It was awesome,” Bear said. “It was kind of surreal, adding somebody to the family like that. But it was really, really cool and definitely a very happy day.”

If he only knew the McWhorters were just getting started.


The McWhorter’s agency recommended that the family go “on hold” for six months after Olivia’s adoption became final. The idea is for family members to bond with one another and get accustomed to their new norm before introducing another child into the home.

Six months later, the agency called again: “Are y’all ready to reopen?”

Vanessa and Josh agreed to open their home once again, but decided the odds of adoption were slim this time around. They were happy to foster and be a resource for another family thinking about adopting, but their home was a little full. Adding a fourth child wasn’t part of their plans.

“Then it was in January, the end of January of 2020, it was right before COVID and I got a call for a 4-month-old little girl, and of course my heart just stopped,” Vanessa said. “Three hours later, we had a baby.”

Bear was confused when Vanessa picked him up from school that day with a baby seat in her car. Because of the quick nature of the call and how fast the situation unfolded, there was no time for the McWhorters to fill the children in on what was happening. Olivia initially thought her parents were surprising their children with a dog.

Bear saw the baby.

“Who’s this?” he asked.

“And that’s how he met Lydia,” Vanessa said.

A few weeks later, the COVID-19 pandemic broke out and the McWhorters’ initial plans of serving as short-term caregivers for Lydia changed.

With infants among those at the highest risk during the pandemic, Bear remembers how scared his family was about having a newborn in the home amid all of the uncertainty. Throw in the fact that he had almost no experience with newborns — “I never liked being around babies” — and his whole world shifted.

“But it ended up being really, really fun,” Bear said. “(Lydia) has the most personality, and she is the smartest little kid I’ve ever met. And so just being around her so much, it was really, really cool for me.”

While Bear navigated schoolwork and football throughout the pandemic, the now 6-foot-3 1/2, 293-pounder picked up a few new skills, too. He became a pro at changing diapers. He learned how to burp Lydia with ease and was happy to jump right in any time her tiny tummy got the best of her.

“Bless her heart, she spit up every bottle she took. She had awful, awful reflux,” Vanessa said. “But he’s just such a happy-go-lucky kid. He adjusted really, really well, and he had so much fun with her, especially in those baby months.”

Lydia provided some lightheartedness for the family, too.

“She’s just got an unbelievable personality,” Josh said. “Even as a baby, there was something different about her, and she’s sort of become the center of our family. She was the (pandemic) entertainment. That’s for sure.”

As Lydia aged from an infant to a toddler and soon was in need of a permanent home, the McWhorters got serious about officially adding her to the family.

In 2022, they gathered around the kitchen table to log into a Zoom call and sign some paperwork in front of the judge who virtually presided over Lydia’s adoption. Afterward, the family had a small get-together with their loved ones to celebrate their newest daughter and sister, two years in the making.

Last month, Vanessa walked into Lydia’s bedroom to tuck her youngest daughter in and read her a book, when Bear came in to join. He sat through story time, then stayed back after Vanessa left the room to tell his little sister goodnight. He’s constantly quizzing her on math problems or going over writing lessons, even teaching her a few of his and his teammate’s favorite potty-humor jokes along the way while she cracks up every time.

“I look at Bear,” Josh said, “and I just think, ‘Man, we hit the jackpot with him.’”


The idea for the foundation was born in Josh’s truck during the hour-long trip to and from Bear’s training sessions in Canton, Ga.

With two hours together three nights a week, father and son chatted about many of life’s bigger topics. When they started to think about how Bear might be able to use his platform as an emerging national recruit to make some sort of a difference, they kept coming back to adoption.

“It was part of our family’s story, it was a part of his story. He loved his sisters,” Josh said. “And he wanted to create a way for other people to be able to experience that same joy.”

High school athletes in Georgia are allowed to profit off their name, image and likeness, and through his foundation, Bear sells “Brother Bear” T-shirts for about $25, with 100 percent of the proceeds going directly toward helping families foster and/or adopt. During his recruitment, several coaches, including South Carolina’s Shane Beamer and assistants from LSU and Arkansas, snapped photos with their shirts.

The vast majority of the funds raised by The Brother Bear Foundation, for now, are coming from T-shirt sales, but the operation could grow considerably as Bear’s profile increases over the next few years.

“We’ve not gone out and asked for donations,” Josh said, “even though we’re legally able to, until we know exactly where we’re going with this and who’s doing what.”

Later this summer, if all goes according to plan, Bear will meet a baby girl from Ghana whom he helped bring to the States — his $2,000 contribution helping the family with the costs.

“Seeing all the hard work and everything I’ve done to get to this position in football and (to) have this platform and be able to turn around and use it for something like that, it’s really, really cool,” he said. “I just hope that people realize that they can do it, too. They can open their home.”

Josh, who works in finance, has made it clear that he and Vanessa will take care of the business side of things. It’s Bear’s job to use his platform to promote the foundation, invest in it himself and perhaps most importantly, do his part on the football field. The latter should be feasible for Bear, who is named after Josh but goes by Bear after Alabama legend Bear Bryant as a nod to his grandfather’s extreme Crimson Tide fandom. (Don’t worry, Grandpa has since come around on the Wolverines.)

In the meantime, Bear has one final summer at home, one last football season at Cass High before it’s off to Michigan. He plans to soak up every second and take what he has learned from his family with him to Ann Arbor.

Playing offensive line for the Wolverines, he said, may not be all that different from his role as brother to Lily, Olivia and Lydia.

“It’s a lot of protection and setting everybody straight,” he quipped.

“Opening up your home and your family to just welcome somebody that needs it — I just feel like it doesn’t get any better than that.”

(Illustration: Dan Goldfarb / The Athletic; Photos courtesy of the McWhorter family)





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Commentary: Jackson Wells leaving Arkansas baseball to sign with Houston Astros should not surprise

Commentary: Jackson Wells leaving Arkansas baseball to sign with Houston Astros should not surprise | Whole Hog Sports Advertisement Advertisement Link 0

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College Football Leaders React to Trump’s NIL Order

Shutterstock Donald Trump is jumping into the college sports NIL debate with both feet, planning to sign an executive order that would create nationwide standards for how athletes can profit from their name, image, and likeness. The move caught many college sports insiders off guard — even those who’ve been talking with Trump about these […]

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Donald Trump is jumping into the college sports NIL debate with both feet, planning to sign an executive order that would create nationwide standards for how athletes can profit from their name, image, and likeness. The move caught many college sports insiders off guard — even those who’ve been talking with Trump about these very issues.

Texas Tech booster Cody Campbell, who’s been having regular conversations with Trump this summer about stabilizing college athletics, admitted to USA Today he “hadn’t heard anything” about the executive order specifically. But he wasn’t totally surprised by Trump’s decision to take action.

This push comes while members of Congress are working on their own solution. The SCORE Act (Student Compensation and Opportunity through Rights and Endorsements) was recently introduced in the House, aiming to create federal standards that would replace the current messy patchwork of state laws governing player compensation.

Trump’s administration had previously considered creating a college sports commission, but they’ve put those plans on hold for now.

The timing is interesting.

SEC Commissioner Greg Sankey, who recently met with Trump at his Bedminster golf club alongside Notre Dame Athletic Director Pete Bevacqua, shared his thoughts on the situation during an ESPN interview this week.

“It’s not a secret, I had a chance to visit with the President,” Sankey told ESPN Wednesday. “We met and played golf at Bedminster, and his interest is real. My takeaway: he wants to be supportive of college athletics, make sure that it’s sustainable, the Olympic program and the Olympic development.”

Sankey added that Trump seemed particularly concerned about women’s athletics and establishing “real boundaries” for NIL. Despite their conversations, Sankey admitted he didn’t have “inside reports” about what prompted Trump’s sudden executive order announcement.

The commissioner emphasized that congressional action remains “a real priority” for college sports leaders, noting he’d spoken with lawmakers just yesterday about the House bill that recently cleared a subcommittee.

This isn’t the first time college football figures have gotten involved in the political process. Earlier this year, South Carolina head coach Shane Beamer testified before a House subcommittee on these very issues. Former Alabama coaching legend Nick Saban has also repeatedly called for regulatory changes to the current NIL system.

With both Congress and now the executive branch looking to tackle NIL rules, college sports could be heading for its biggest regulatory shakeup in decades.

5 Rookies Already Turning Heads in NFL Preseason Camps

5 Rookies Already Turning Heads in NFL Preseason Camps



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Women’s basketball stars’ name, likeness and image brands carrying over into the WNBA

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA. All three players had national star power before stepping foot in the pros. […]

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Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA.

All three players had national star power before stepping foot in the pros. Clark and Reese have made the All-Star Game in each of their first two seasons and are two of the most popular players in the league.

Bueckers was voted a starter in her first All-Star Game this weekend.

The next group up in college that is led by Hannah Hidalgo, Flau’jae Johnson, Olivia Miles and JuJu Watkins has already benefitted from the name, likeness and image. According to On3, Johnson’s NIL valuation is $1.5 million.

“NIL, man, it is beautiful,” Johnson said. “This year in March Madness, I had about five commercials running and you know it was so cool watching the game, then seeing myself come on. It’s just a great opportunity.”

Johnson is a guard at LSU, one of the top schools for NIL in a variety of sports from football to women’s gymnastics to women’s basketball. Johnson, who also has a music career, has gained from the exposure the school has given her, doing national media campaigns with Experian and Powerade.

Hildago, who will be entering her junior year at Notre Dame, is happy that players can finally profit off their own images as opposed to the school getting it all.

“It’s a blessing. Schools for decades have been able to make money off of college players’ names. So for now, for student athletes to be able to make money off of how they carry themselves, you know, we’re a brand ourselves,” she said. “I’m a brand myself and so be able to make money off of my name is honestly truly a blessing and just taking advantage of it is the biggest thing.”

Johnson, Hidalgo and Miles, who helped the U.S. qualify for the World Cup next year by winning gold at the AmeriCup earlier this month, all said that they don’t let the NIL deals they have get in the way of their sport. They credit having a strong support system around them as well as people who handle the deals for them.

“I really dedicate one or two times a week to kind of get all my stuff done,” Miles said. “My agent is very good at scheduling that, but most of my money comes from the collective deal, so for that I really don’t have to do much, which is nice. But any other of the other side deals, my agent will send a videographer out to help me or have her edit stuff or whatever it may be.”

Getting deals and earning money hasn’t just helped the players financially. Some have given back to their communities, including Johnson.

“I just want to be one of those people that uses NIL the right way,” she said. “This year I did a campaign with Experian and we relieved $5 million in debt right for families in Louisiana and then every game we won we added $100,000 to the pot.”

Johnson said it was really touching and emotional when she would receive videos on Instagram from people she helped.

“I’m really using my platform for impact for real. So I think that’s the best part of NIL and just making it better for the young girls that’s coming behind us,” she said.



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NIL brands carry over into WNBA

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA. All three players had national star power before stepping foot in the pros. […]

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Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA.

All three players had national star power before stepping foot in the pros. Clark and Reese have made the All-Star Game in each of their first two seasons and are two of the most popular players in the league.

Bueckers was voted a starter in her first All-Star Game this weekend.

The next group up in college that is led by Hannah Hidalgo, Flau’jae Johnson, Olivia Miles and JuJu Watkins has already benefited from the name, likeness and image. According to On3, Johnson’s NIL valuation is $1.5 million.

“NIL, man, it is beautiful,” Johnson said. “This year in March Madness, I had about five commercials running and you know it was so cool watching the game, then seeing myself come on. It’s just a great opportunity.”

Johnson is a guard at LSU, one of the top schools for NIL in a variety of sports from football to women’s gymnastics to women’s basketball. Johnson, who also has a music career, has gained from the exposure the school has given her, doing national media campaigns with Experian and Powerade.

Hildago, who will be entering her junior year at Notre Dame, is happy that players can finally profit off their own images as opposed to the school getting it all.

“It’s a blessing. Schools for decades have been able to make money off of college players’ names. So for now, for student athletes to be able to make money off of how they carry themselves, you know, we’re a brand ourselves,” she said. “I’m a brand myself and so be able to make money off of my name is honestly truly a blessing and just taking advantage of it is the biggest thing.”

Johnson, Hidalgo and Miles, who helped the U.S. qualify for the World Cup next year by winning gold at the AmeriCup earlier this month, all said that they don’t let the NIL deals they have get in the way of their sport. They credit having a strong support system around them as well as people who handle the deals for them.

“I really dedicate one or two times a week to kind of get all my stuff done,” Miles said. “My agent is very good at scheduling that, but most of my money comes from the collective deal, so for that I really don’t have to do much, which is nice. But any other of the other side deals, my agent will send a videographer out to help me or have her edit stuff or whatever it may be.”

Getting deals and earning money hasn’t just helped the players financially. Some have given back to their communities, including Johnson.

“I just want to be one of those people that uses NIL the right way,” she said. “This year I did a campaign with Experian and we relieved $5 million in debt right for families in Louisiana and then every game we won we added $100,000 to the pot.”

Johnson said it was really touching and emotional when she would receive videos on Instagram from people she helped.

“I’m really using my platform for impact for real. So I think that’s the best part of NIL and just making it better for the young girls that’s coming behind us,” she said.

FILE - USC guard JuJu Watkins (12) plays against Purdue during the first half of an NCAA college basketball game in West Lafayette, Ind., Wednesday, Jan. 22, 2025. (AP Photo/Michael Conroy, File)
FILE – USC guard JuJu Watkins (12) plays against Purdue during the first half of an NCAA college basketball game in West Lafayette, Ind., Wednesday, Jan. 22, 2025. (AP Photo/Michael Conroy, File)
FILE - Guard Olivia Miles dribbles up court during practice at USA Basketball women's Americup trials, Wednesday, June 18, 2025, at the USA Olympics training center in Colorado Springs, Colo. (AP Photo/David Zalubowski, File)
FILE – Guard Olivia Miles dribbles up court during practice at USA Basketball women’s Americup trials, Wednesday, June 18, 2025, at the USA Olympics training center in Colorado Springs, Colo. (AP Photo/David Zalubowski, File)
FILE - Guard Hannah Hidalgo during practice at USA Basketball women's Americup trials, Wednesday, June 18, 2025, at the USA Olympics training center in Colorado Springs, Colo. (AP Photo/David Zalubowski, File)
FILE – Guard Hannah Hidalgo during practice at USA Basketball women’s Americup trials, Wednesday, June 18, 2025, at the USA Olympics training center in Colorado Springs, Colo. (AP Photo/David Zalubowski, File)



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Georgia Bulldogs not on list of the 10 biggest spenders in CFB

On3 released a survey by writer Pete Nakos listing the top 10 biggest spenders in college football this season, which takes a look at the combined amount of money spent on incoming recruits and transfers. Surprisingly, Georgia was not on the list. Kirby Smart has expressed negative opinions about the way the transfer portal and […]

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On3 released a survey by writer Pete Nakos listing the top 10 biggest spenders in college football this season, which takes a look at the combined amount of money spent on incoming recruits and transfers. Surprisingly, Georgia was not on the list.

Kirby Smart has expressed negative opinions about the way the transfer portal and the NIL are going. He called out college collectives for making payments of up to $20,000/month for a recruit to commit and stay at a school, and he is worried that college teams could “buy championships” now.

As a result, Smart and the Georgia Bulldogs are more careful with how they spend their NIL money. The Bulldogs have earned praise for how they spend their NIL money, but money was a big factor in Georgia losing five-star offensive tackle recruit Jackson Cantwell to Miami in May.

Georgia also just lost out on five-star linebacker recruit Tyler Atkinson to Texas, who is college football’s biggest spender. The Longhorns also flipped five-star defensive lineman James Johnson from Georgia too.

Three other SEC teams (Texas A&M, Tennessee, Auburn) made the list. Texas A&M currently has the No. 3 recruiting class in the nation for 2026. The Aggies also signed the No. 10 recruiting class and No. 11 transfer class in 2025.

Auburn had the No. 8 recruiting class and transfer class in 2025, even though in 2026, the Tigers have the No. 78 class.

Tennessee is a surprising addition. The Volunteers’ class is ranked No. 13, but last year’s transfer class ranked No. 81 in the league, and they lost starting quarterback Nico Iamaleava to UCLA via the spring transfer portal.

There are four Big Ten teams (Ohio State, Oregon, Michigan, USC) that make the list, along with one ACC school (Miami) and one Big 12 school (Texas Tech). Georgia added the No. 2 recruiting class in the 2026 cycle, so it is impressive that the Bulldogs did it without being one of the biggest spenders.

Biggest spenders in college football this season

  1. Texas Longhorns
  2. Texas Tech Red Raiders
  3. Ohio State Buckeyes
  4. Oregon Ducks
  5. Texas A&M Aggies
  6. Miami Hurricanes
  7. USC Trojans
  8. Michigan Wolverines
  9. Tennessee Volunteers
  10. Auburn Tigers

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Pat Kelsey reveals ugly truth behind Louisville and Kentucky’s worst game date ever

Louisville basketball’s non-conference schedule is expected to be one of the most thrilling schedules in all of college basketball. Kelsey’s statement schedule is proving to the selection committee that Louisville is not “ducking the smoke” and is playing the best of the best, including their in-state rivals, the Kentucky Wildcats. The Cardinals and Wildcats’ blockbuster […]

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Louisville basketball’s non-conference schedule is expected to be one of the most thrilling schedules in all of college basketball. Kelsey’s statement schedule is proving to the selection committee that Louisville is not “ducking the smoke” and is playing the best of the best, including their in-state rivals, the Kentucky Wildcats.

The Cardinals and Wildcats’ blockbuster showdown caused mayhem for the fans of both programs, as well as for college basketball fans in general. The rivalry matchup is expected to be one of the best games next season, as both programs have National Title dreams and aspirations.

However, the game is one of the first on the schedule, as it will take place on Nov. 11 at KFC Yum! Center. The fans were outraged when the date was initially announced, and Kelsey has just revealed the painful reality behind Louisville and Kentucky scheduling the rivalry game on the worst date imaginable.

Related: Louisville basketball schedules Kentucky rivalry game on worst date imaginable

Pat Kelsey reveals the painful reality behind Louisville and Kentucky’s rivalry game date

The Cardinals and Wildcats are set to play at KFC Yum! Center on a Tuesday night in early November. College basketball fans were dreaming of this game later in the week in mid-December, with a lot more on the line and the teams gelling together.

However, fans got the game on Nov. 11, making it the earliest this game has ever been played, and in fact, the basketball game will take place before the Governor’s Cup is played on the football field. The basketball game will tip off 18 days before the football game at L&N Stadium, which suggests that this date is the absolute worst possible choice.

This rivalry showdown has been played 57 times, and this year’s date doesn’t mark the earliest the rivalry showdown has taken place, shattering the previous record by 15 days. Before the Nov. 11 date, the earliest these two teams played was on Nov. 26 back in 1983.

Kelsey was asked about the rivalry game date, and he just revealed the painful truth of what happened and how the two programs agreed on November 11.

“Scheduling is hard,” Kelsey stated at his press conference Wednesday morning. “It’s like putting a square peg in a round hole sometimes. When you are setting up dates with a program, they have dates, you have dates that work, and you are going back and forth, and the one that we were able to land on is that one. That is just the way it goes.”

The rivalry showdown, being that early in the season, is one thing, but the worst part is that it’s happening this season, the year when both programs are legitimate National Championship contenders. Louisville has the tenth-best odds, and Kentucky has the fifth-best odds to win the 2025-26 National Title. These two programs and their fan bases hate each other, and it was fitting for a game in December. However, Kelsey’s answer is painfully acceptable, as both schools are trying to put together a National Championship schedule, making it hard to agree on dates.

This game will kick off the season with a massive bang and serve as a significant recruiting pitch to 5-star recruits. The Louisville and Kentucky rivalry showdown is set to feature many future NBA All-Stars in this year’s matchup, and while fans may have wanted this game later in the season, it is time to accept the date and move forward.

Related: Louisville basketball’s Mikel Brown Jr. has Kentucky fans admitting the hype is real

For all the latest on Louisville basketball’s offseason and recruiting, stay tuned.



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