NIL
Louisville NIL collective 502Circle to transition into marketing agency ahead of new era
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502Circle will use relationships with sports agencies like CAA, Klutch Sports Group and Excel Sports Management to continue assisting Louisville coaches with roster construction.If the House settlement goes through, the NIL market will be more heavily monitored by a clearinghouse. All deals exceeding $600 will have to be reported to and pass through the clearinghouse.Since 502Circle became the official collective of Louisville Athletics in 2023, five U of L sports teams have rose to, returned to or maintained national relevance. “We freaking crushed it.”A previous version of this story incorrectly detailed the operating structure for 502Circle beginning July 1. 502Circle will continue to operate independently of the University of Louisville. 502Circle, the official collective of University of Louisville Athletics since 2023, will be turned into a marketing agency to help support Cardinals sports, president Dan Furman told The Courier Journal.
Furman said his group will use relationships with agencies like CAA, Klutch Sports Group and Excel Sports Management to continue assisting Louisville coaches with roster construction. Otherwise, 502Circle will lean into its creative content arm, Floyd Street Media, and local business partnerships to help athletes grow their brands and maximize earning potential outside of revenue-sharing contracts with U of L, which are scheduled to start July 1.
“I still think the functionalities are gonna be pretty similar,” Furman said of pre- and post-July 1 502Circle. “It’s just gonna have more layers to it.”
This move is being done in anticipation of schools being allowed to pay college athletes directly. The House v. NCAA settlement, which received preliminary approval from Judge Claudia Wilken in October, would provide $2.8 billion in back damages to athletes who could not profit off their name, image and likeness between 2016 and Sept. 15, 2024 and bring revenue sharing to college sports starting July 1 with a projected cap for 2025-26 of $20.5 million per school.

“… We’re confident that role can be filled here by the collective, which may again turn into a different name or different type of entity going forward.”
Louisville athletics director Josh Heird has “a lot of confidence” that Wilken will approve the agreement, but she has yet to issue a decision since the final approval hearing April 7. Should Judge Wilken deny the settlement, U of L will likely pay athletes anyway as permitted by Kentucky Senate Bill 3.
“That’s probably the path we would go down,” Heird told The Courier Journal at ACC spring meetings last month. “Just from the standpoint of the more control you can have of the situation, the better. It’s been a little bit disjointed with outside entities, collectives, doing things. So I would presume that’s the road we would go down.”If the House settlement goes through, the NIL market will be more heavily monitored by a Deloitte-operated clearinghouse called “NIL go.” All deals exceeding $600 will have to be reported to and pass through the clearinghouse starting three days after the settlement is approved. The clearinghouse is intended to assess athletes’ fair market value.Officials from Deloitte have been sharing data with athletics directors and coaches over the last month or so, including: 
“(The clearinghouse) won’t necessarily impact how we spend,” Furman said. “It’s gonna impact how we operate. So we’ll just have to be more diligent with the reporting process. We’ll have to be more diligent with the deal structure. Like, make sure that what the athlete is doing for the money is more elaborate.”
Since 502Circle became the official collective of Louisville Athletics in 2023, five U of L sports teams have rose to, returned to or maintained national relevance.
Cardinals volleyball played for a national championship in 2024. Baseball will play in its first super regional since 2022 this weekend after missing three of the last four NCAA Tournaments. Football, men’s basketball and women’s basketball are all in ESPN’s way-too-early preseason top-25 polls.
As the revenue-sharing era of college sports looms, schools across the country are still trying to figure out what it’ll look like. But 502Circle and the University of Louisville have experience navigating uncharted territory en route to success.
“We freaking crushed it the last few years,” Furman said. “Like, has it been rocky? Yeah, 100%. Everyone’s trying to figure out the rules, trying to figure out what’s going on. But, golly, have we crushed it.”
Reach college sports enterprise reporter Payton Titus at ptitus@gannett.com, and follow her on X @petitus25.
NIL
Ole Miss Reportedly Offers Historic NIL Package to Bring Back Elite Offensive Weapon
Ole Miss Rebels running back Kewan Lacy is in the midst of a historic 2025 season after joining the program in Oxford last offseason.
The Missouri Tigers transfer has taken on a significant workload for the Rebels where his meteoric rise catapulted his status to a Doak Award finalist – annually given to America’s top running back.
Lacy was named a first team All-American by the Football Writers Association of America last week after a historic 2025 campaign.
It became the sixth All-America honor for Lacy, who was also the first Doak Walker Award finalist in Ole Miss history.
Lacy has been a second-team honoree on other All-America teams released by the Associated Press, AFCA, The Sporting News, Walter Camp and Sports Info Solutions. Lacy has also been a first-team All-SEC running back for both the AP and the league coaches.

The Ole Miss star running back has been one of the best rushers in the nation all season long for the 12-1 Rebels, currently holding a season line of 258 attempts for 1,279 yards and 21 touchdowns.
But there remains buzz surrounding Lacy’s future in Oxford amid Lane Kiffin’s move from Ole Miss to LSU this fall.
Once Kiffin accepted the LSU Tigers head coaching job, the rumor mill started swirling surrounding where he would play during the 2026 season: Could Ole Miss retain him or would he enter the portal?
Fast forward to Monday and Ole Miss running backs coach Kevin Smith was formally introduced as the next running backs coach/associate head coach of the LSU Tigers – joining offensive coordinator Charlie Weis Jr. and others in Baton Rouge.
Now, with Lacy’s former head coach, offensive coordinator, and position coach on staff with the LSU program, there is concern surrounding his future in Oxford.

But the Ole Miss Rebels aren’t going down without a fight, according to multiple reports, with the program offering a significant NIL package in hopes of having him back for the 2026 season.
According to LouisianaSports.net, the Ole Miss Rebels are offering a $1.8 million deal to get him back next fall:
“Lacy has not declared his intention to enter the portal, however, a video surfaced of a phone conversation where Kiffin suggested Smith and Lacy would be joining him at LSU.
“LouisianaSports.net previously reported Ole Miss has offered Lacy $1.8 million to return to the Rebels in 2026.”
Now, as Lacy’s future with Ole Miss remains in questions, it’s no secret that Rebels officials are rolling out the red carpet in hopes of having him back with the program for next season with a strong offer presented.
More Ole Miss News:
Lane Kiffin Reacts to New Offensive Coordinator Being Hired By Ole Miss Football
Ole Miss Football QB Trinidad Chambliss Wins Major Award Amid Breakout Season
ESPN Predicts Outcome of Ole Miss Football vs. Tulane Green Wave in CFP Showdown
Join the Community:
Follow Zack Nagy on Twitter: @znagy20 and Ole Miss Rebels On SI: @OleMissOnSI for all coverage surrounding the Ole Miss program.
NIL
Surprising List Of USC Trojans’ Biggest NIL Valuations
The USC Trojans have one of the bigger NIL funds in the entire country. Here are the Trojans’ top five highest NIL valuations according to On3.
1. Jayden Maiava, Quarterback ($2.1 million)

It’s common for the quarterback to be the most valued player on a team, so Maiava being where he is makes sense. Maiava just wrapped up his third collegiate season and first as the full time starter for coach Lincoln Riley and the Trojans.
Maiava threw for 3,431 yards, 23 touchdowns, and eight interceptions in the regular season. He added another 150 yards and six touchdowns on the ground. With Maiava taking this far of a step forward, it was interesting to see if he would decide to return to USC for another year or declare for the NFL Draft.
Maiava ended up re-signing with the Trojans, bringing back the engine of the USC offense for 2026.
2. Makai Lemon, Wide Receiver ($1.1 million)
Makai Lemon is coming off an incredible 2025 season in which he won the Biletnikoff Award for being the best wide receiver in college football. Lemon was top ten in the country in receiving yards with 1,156, receptions with 79, and receiving touchdowns with 11. Lemon declared for the 2026 NFL Draft.
3. Husan Longstreet, Quarterback ($753 thousand)

Husan Longstreet was the highest rated USC recruit in the class of 2025. He didn’t see much of the field as a true freshman as he was the backup to Maiava, but the hopes are high for Longstreet’s future with the Trojans once Maiava does leave.
In his limited action on the field in 2025, Longstreet threw for 103 yards, one touchdown, and zero interceptions while rushing for 76 yards and two touchdowns.
MORE: USC Trojans Battling Recruiting Powerhouses for Five-Star Safety
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MORE: What USC’s Betting Odds vs. TCU Says About Trojans Amid Opt Outs
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4. Bishop Fitzgerald, Safety ($552 thousand)

Bishop Fitzgerald transferred from NC State to USC prior to the 2025 season. Fitzgerald was a good edition, and recorded 51 total tackles, five interceptions, three passes defended, one sack, and a touchdown. He was named an All-American for his play.
5. Devan Thompkins, Defensive Lineman ($508 thousand)
Devan Thompkins finished his third season with the Trojans in 2025. He had 56 total tackles, 4.5 sacks, five passes defended, and one forced fumble. The Trojans will be without Thompkins next season as he entered his name in the transfer portal.
Trojans Prepare For Alamo Bowl

The 2025 USC Trojans still have one more game this season before they will fully move on to 2026. They will take on the TCU Horned Frogs on Dec. 30 in the Alamo Bowl. According to DraftKings Sportsbook, USC is a 6.5-point favorite.
A win would result in a 10-3 finish, the best season for the program since 2022.
- Game odds refresh periodically and are subject to change.
- If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.
NIL
College football program loses 22 players to transfer portal
The NCAA transfer portal will open for all college football players looking for a new school to play for in the 2026 season.
The transfer portal can be an exciting prospect for successful programs looking to reload their talent pool ahead of the following season. For struggling programs, the idea of roster retention can feel like an uphill battle against potential suitors in the transfer portal.
One program that is fighting the aforementioned uphill battle with roster retention is West Virginia. A multitude of players on the 2025 roster for the Mountaineers have already decided to look for greener grass in the transfer portal.

Among the more notable departures for the Mountaineers in the 2026 offseason will be quarterback Khalil Wilkins and running backs Jahiem White and Diore Hubbard.
Wilkins was given snaps as a backup in games against Robert Morris, Kansas, Utah, BYU, UCF and Texas Tech. He tallied 185 passing yards, a touchdown pass and two interceptions while rushing for another 243 yards and two interceptions.
While his 2025 season was far less productive due to injury, White had been given a lot of run with the Mountaineers in his prior two seasons in the program. He accumulated 1,820 yards and 14 touchdowns on the ground while catching 27 passes for 262 yards and three touchdowns in three seasons.
Hubbard finished 2025 as West Virginia’s most productive running back. He ran for 335 yards and four touchdowns and caught 16 passes for 156 yards.

So far, 247Sports has reported 19 other players will transfer out of West Virginia.
Offensively, running backs Tyler Jacklich, Kannon Katzer and Clay Ash, wide receivers Tyshawn Dues and Oran Singleton Jr, and offensive linemen Robby Martin, Cooper Young, Jude Edwards and Ethan Chill are heading for the portal.
On defense, linemen Adam Tomczyk and Jackson Biser, linebacker Mike Hastie, and defensive backs Zae Jennings, William Davis, Dawayne Galloway Jr., Devonte Golden-Nelson, Kaleb Gray, and Matthias Squire are all exiting. Punter Aidan Stire is also entering the transfer portal.
The Mountaineers rehired Rich Rodriguez to be their head coach after parting with Neal Brown at the conclusion of the 2024 season. Rodriguez coached at West Virginia from 2001-2007 and had held head coaching jobs at Michigan, Arizona and Jacksonville State after leaving.
West Virginia finished 14th in the Big 12 standings with its 4-8 overall record. The Mountaineers’ 2025 wins were against Robert Morris (45-3), Pittsburgh (31-24), Houston (45-35) and Colorado (29-22).
NIL
Miami NIL financial commitment in 2026
The landscape is evolving fast, and more teams saw the success of Miami, Texas Tech, Oregon, and Indiana in the portal, and will become more
competitive. Texas Tech is doubling down, and we can expect more competition even inside the ACC with Clemson and VaTech. Point here, is what was good and competitive in 2025, wont be enough in 2026. Solid HS recruiting helps, but just look at the impact of our portal class this season. January 2nd through the 10th is going to be crucial, and hope we have our ducks in a row right now. The financial commitment needs to grow to be on par with Texas Tech and Oregon.
NIL
College football: Four key Gophers coming back in unique NIL campaign
PHOENIX — Four important Gopher football players were part of a unique media campaign on Tuesday.
Offensive linemen Greg Johnson and Nathan Roy, and defensive backs John Nestor and Kerry Brown allowed the Gophers’ NIL collective, Dinkytown Athletes, to share news they will play in the Rate Bowl against New Mexico on Friday, and will return to Minnesota for the 2026 season.
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The social media posts were “presented by Cub Foods,” and those players will be recipients of the grocer’s NIL contribution next year. Dinkytown Athletes serves as a subcontractor.
Athletics Director Mark Coyle called Cub Foods a “foundational partner” of Gopher sports.
“That is how we take the next step, with that type of involvement with NIL side of it,” Coyle told the Pioneer Press. “We are so grateful for their support.”
A few more current Gopher players are expected to join the Cub Foods campaign after the bowl game. But if players on the current roster aren’t included in this specific rollout, that doesn’t necessarily mean they are leaving the U to go into the transfer portal.
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For instance, quarterback Drake Lindsey said, independently, two weeks ago that he would return to Minnesota for his redshirt sophomore season in 2026. Other current players have shared they will be back with the Gophers next year.
Meanwhile, the futures of defensive end Anthony Smith, safety Koi Perich and running back Darius Taylor have yet to be shared. Smith and Taylor said Wednesday they have not yet made decisions on their plans for 2026; both are in line to play in the bowl game at Chase Field.
“I really haven’t thought about that stuff,” Taylor said. “I’m just worried about the game. I will figure all that out after the game.”
Smith said he hasn’t ruled out entering the transfer portal. “I don’t know,” he said.
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Johnson, who started all 12 regular-season games at guard, will return for his senior season next fall. The Prior Lake native played nearly 700 snaps and was Minnesota’s highest-graded starting offensive lineman in 2025 (75.3 overall mark, per Pro Football Focus).
“Being from Minnesota, I personally didn’t have any thoughts of going elsewhere,” Johnson said. “I think Drake really set the tone for the team. This is Drake’s team. He’s our leader and it’s easy to come back and want to play for a guy like that.”
Roy stepped in as the U’s left tackle during his redshirt freshman year with aplomb, playing a team-high 702 snaps with a 69.0 grade from PFF. The Mukwanago, Wis., native will be back for his redshirt sophomore year.
Nestor transferred in from the Iowa Hawkeyes last year, and the Chicago native started 10 of 12 games as Minnesota’s most-reliable corner. He had a team-high five interceptions, adding 47 tackles in 538 total snaps. He will be a senior in 2026.
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Brown continued as a linchpin in Minnesota’s defense for second straight season. The safety and nickel back from Naples, Fla., was fourth on team with 55 tackles and added two interceptions in 579 snaps. He will return for his redshirt junior year.
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NIL
Three Mizzou staffers following Kirby Moore to Washington State
When Kirby Moore got the Washington State head coaching job, Eli Drinkwitz knew a few members of his staff would likely be headed to Pullman soon.
“Moving forward, could lose a couple more people off our staff from analyst roles, as coach Moore finalizes and puts his staff together,” Drinkwitz said on December 16. “It shouldn’t change the dynamic of what we do at all.”
Three of those moves were reported on Wednesday morning by Chris Hummer and Matt Zenitz of CBS and 247Sports.
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The first is Tiger tight ends coach Derham Cato. Cato has coached Mizzou’s tight ends for the last three seasons. He spent six years at Washington, including an overlap with Moore when Moore was a graduate assistant for the Huskies. PowerMizzou.com had alerted subscribers to this move being likely a week ago.
The second coach is assistant offensive line coach Jack Abercrombie. Hummer and Zenitz report that Abercrombie will be the full-time offensive line coach for Moore with Washington State. Prior to his time at Mizzou, Abercrombie was on staff at VMI.
The final Mizzou to Washington State move is a front office move. Brad Larrondo, who has served as the CEO of Every True Tiger Brands, which is Missouri’s third-part partner for name, image and likeness deals. In his role, Larrondo helps Mizzou athletes line up NIL deals and also negotiates NIL and revenue sharing contracts for Mizzou football and men’s basketball players. Larrondo came to Missouri as Drinkwitz’s Director of Football External Relations and Recruiting in March of 2023. Prior to that, he had been the Chief of Staff at Auburn.
Larrondo had spent the previous 28 years in the athletic administration at Boise State, which is just 300 miles from Pullman. He still has family in Boise and sources told PowerMizzou.com the move to Washington State is heavily based in family reasons.
Larrondo’s position is technically not a University or a football program hire. However, the position works very closely with both and whoever replaces him will do so with influence and blessing from both of those entities. Missouri plays Virginia in the Taxslayer Gator Bowl on Saturday night. Any personnel moves or replacements will almost certainly not come until after that game.
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