From Winner to Champion, Part 4: Execution, evolution and some radio magic
Editor’s note: This is the fourth installment in a seven-part series celebrating the 30th anniversary of Jeff Gordon’s first NASCAR Cup Series championship and the first for Hendrick Motorsports in 1995. Join us each Thursday as we relive all the moments and talk to many of the players involved in one of the organization’s and the sport’s most unforgettable […]
Editor’s note: This is the fourth installment in a seven-part series celebrating the 30th anniversary of Jeff Gordon’s first NASCAR Cup Series championship and the first for Hendrick Motorsports in 1995. Join us each Thursday as we relive all the moments and talk to many of the players involved in one of the organization’s and the sport’s most unforgettable and important seasons.
For Jon.
CONCORD, N.C. – February. Daytona Beach, Florida.
Crisp morning breezes are combated by mid-day sun, with enough warmth and light bathing the coast – and a certain 2.5-mile, historic, asphalt loop – to hint at spring on the horizon.
For a race car driver, crew chief, team member or fan, nothing arrives with more promise or hope than Speedweek at Daytona International Speedway.
Of course, back in 1995, it was still, “Speedweeks”, with the biggest discernable difference being more valuable time at the World Center of Racing at a mighty fine time of year to be in eastern Florida.
Armed with a brand-new hot rod – the aerodynamically pioneering Chevrolet Monte Carlo – and coming off of a season that included his first two career wins, Jeff Gordon certainly rolled into Daytona that February with a spring in his step and hope in his heart.
Jeff Gordon’s No. 24 Chevrolet lined up behind Dale Earnhardt (3) and alongside eventual-race-winner, Sterling Marlin (4), prior to the start of the 1995 DAYTONA 500.
“I know we were building momentum, and the confidence was building right along with it and I think early testing of the Monte Carlo showed a lot of promise, so I think we were pretty optimistic,” Gordon told HendrickMotorsports.com ahead of this series.
Optimistic, yes.
Realistic? Well, at least somewhat according to Gordon.
After all, Dale Earnhardt was entering the year fresh off of his record-tying seventh NASCAR Cup Series championship and his fourth in five years. He was seemingly poised to rule stock car racing for the unforeseeable future. And when it came to the crown, he already had an established and formidable pack of chasers, names like Rusty Wallace and Mark Martin. Both drivers had finished in the top three in points in each of the prior two seasons.
REWIND: Jeff Gordon wins inaugural Brickyard 400 in 1994
Undoubtedly, with the aforementioned victories – the 1994 Coca-Cola 600 and the Brickyard 400 – Gordon made strides in his second full-time season. He’d also improved his points standing from 14th to eighth.
But with an established gridlock atop the sport, did Gordon really believe his team was ready for a title push?
“If I had to guess, (crew chief) Ray (Evernham) was probably thinking championship, but I don’t know that I was quite yet,” Gordon admitted. “It’s a big leap to go from where we were to feeling like you’re championship material.”
Jeff Gordon having a chat with seven-time NASCAR Cup Series champion, Richard Petty, at Talladega Superspeedway in 1994.
There were a few key numbers that illustrated the gap Gordon alluded to.
Speed wasn’t an issue. The team had proven that from the jump, winning its Daytona Duel race to open the 1993 season and showcasing it again at two of the biggest events on the ’94 calendar.
If anything stood in the way of the 24 team ascending to the highest echelon of stock car racing it was consistency, or a lack thereof. Between 1993 and 1994, Gordon piled up 14 top-five finishes to go with 25 top 10s. But also, across those same 64 starts, he had as many DNFs as he did lead-lap finishes (21).
RELATED: From Winner to Champion, Part 3: Championship Metal
“If you look back at 1994, they won a couple of big races but they tore up a lot of stuff too. I think they went through 16 rear clips or something like that,” Hendrick Motorsports teammate Terry Labonte said. “I didn’t think they could’ve gotten that good in that short of a period of time.”
And that seemed to be the prevailing thought as the season was set to open.
Winston Kelley, now the executive director of the NASCAR Hall of Fame, was establishing himself as a voice of the sport with the Motor Racing Network. He’d done all 31 races in 1994.
“Going into it, I don’t know if anyone would’ve had him in the Mount Rushmore of potential candidates in terms of the title, but I would say given the promise they’d shown in 1994, they would’ve been in the conversation,” Kelley told HendrickMotorsports.com. “Maybe top 10 or 12. But would I have thought they’d be in the top three or four or five? Probably not. You had Dale, Mark, Rusty and those guys. Dale Jarrett had started running good too.”
By 1995, Rusty Wallace (left) and Mark Martin (right) had established themselves as the top contenders to Dale Earnhardt’s throne atop the NASCAR Cup Series standings.
Even with the progress the team had shown in ’94, Gordon had still finished second within his own garage. Labonte scored three victories in his debut season at Hendrick Motorsports, powering his way to a seventh-place finish in the points standings.
For Evernham, Labonte’s success only sharpened his desire to hasten his team’s march forward.
“It was almost competitive between the three teams and that in itself drove us,” Evernham said. “You want to be the leader of your pack, so that competitiveness between the three cars actually worked in our advantage.”
RELATED: From Winner to Champion, Part 2: Championship Material
As teams descended on Volusia County that spring, few could’ve guessed that the apple cart was about to be upset. Even fewer would’ve guessed that it would be the 23-year-old driver/37-year-old crew chief combination clad in rainbow-colored uniforms that would upset it.
And that way of thinking likely didn’t change after the DAYTONA 500, either.
It takes time to progress from winner to champion. It also takes time to change the perception of a race team.
The No. 24 crew going to work on Jeff Gordon’s Chevrolet Monte Carlo at Talladega Superspeedway in 1995.
But as the 1995 progressed, Gordon and the 24 team parlayed an explosive but volatile start into a consistent reliance that showed up, along with speed, each and every week at the race track.
Brian Whitesell, now vice president of manufacturing at Hendrick Motorsports, was an engineer and a key car builder on the 24 team that year.
“We had started to bring a little different way of racing that happens even now and every few years, the script changes and you have to continue to adapt,” Whitesell said. “We hit on that with Jeff’s talent and a little different methodology. We did a lot of work to make the cars consistent, which played into the points standings at the time. A lot of the things we did coupled with Jeff’s talent, that’s where we slowly pulled away. Back then it was common to have suspension failures, hub failures, brakes, engines, radiators – there was a myriad of failures and eliminating those one-by-one and piling up points … and then we also had the performance to back that up.”
And for Gordon, it was time to start fulfilling the promise Evernham had seen years prior.
RELATED: Phorm Energy inks multi-year partnership with Hendrick Motorsports
“He captured it the first time he stepped on campus before he was hired. We talked after that and he was like, ‘Man, if you can’t win races and a championship at that place, you can’t do it anywhere. They’ve got everything you can possibly need,'” Gordon recalled. “To hear that from him, someone I had a lot of confidence and trusted in his knowledge … to me, maybe other people didn’t see it or recognize it at that time but all that mattered was the people on the team that we were going to surround ourselves with.
“And I know one thing; it didn’t take long once the season started to feel like this is the year we can get it done.”
‘Magic on the radio’
It’s funny how statistics and results can read three decades removed from the moment.
Just empty numbers on a page, void of context.
For instance, if one were to look up the 1995 DAYTONA 500 today, he/she would find that Gordon finished a nondescript 22nd. Sure, the 61 laps led might arch an eyebrow, but if anything, it would only speak to the inconsistencies that had limited the team through the growing pains of its formative years. A ton of speed with a middling finish.
DAYTONA 500
Race 1
Date:
Feb. 19, 1995
Started:
4th
Finished:
22nd
Laps led:
61
Points earned:
102
Earnings:
$67,915
Points standings:
1. Sterling Marlin 185; 2. Dale Earnhardt 175 (-10); 3. Mark Martin 170 (-15); 4. Ted Musgrave 160 (-25); 5. Dale Jarrett 155 (-30); 5. Michael Waltrip 155 (-30); 7. Steve Grissom 146 (-39); 8. Terry Labonte 142 (-43); 9. Ken Schrader 138 (-47); 10. Morgan Shepherd 134 (-51)
This time around, it wasn’t driver error or mechanical failure that took Gordon out of contention for the win. After spending much of the afternoon as a fixture at the front of the field, a slow pit stop relegated Gordon to the middle of the pack. After making up ground, another miscue on pit road – dropping the jack too early – damaged the 24 car and it never drove the same. Shortly after, with the stretch run approaching, Gordon brushed the wall and had to pit, losing a lap along the way.
It would’ve been easy, even understandable, for a 23-year-old, hungry driver looking for a breakthrough, all while under the pressure of driving for an organization still searching for its first championship, to play the blame game. NASCAR history is littered with radio transmissions of angry voices from inside the cockpit lambasting crew members after miscues.
That’s not what happened on that afternoon in Daytona Beach. What did happen, according to Evernham, was a moment that would loom as large in the 1995 championship chase as any of the seven wins the 24 team would go on to gather.
RELATED: From Winner to Champion, Part 1: ‘One Hot Night’
Jeff Gordon (24) runs second behind eventual-winner, Sterling Marlin (4), in the 1995 DAYTONA 500. Gordon would finish 22nd.
“Instead of Jeff unloading on everybody that day, he said, ‘Look, we had a great day, we had a great car, we’re going to get them next week.’ That was like magic on the radio that day,” Evernham said. “I think everybody stepped up and never wanted to let Jeff Gordon down again.”
“Jeff was always mature beyond his years. For a young guy who had his first chance to win the DAYTONA 500 – and they had a really good car, probably the strongest car in the field along with (eventual winner) Sterling (Marlin), who was always good at Daytona – to pick the crew up says a lot,” Kelley echoed. “I think that chemistry you hear about from everybody, things like that make championships. How people deal with a bad day has more impact than how they celebrate wins.”
Race wins and humbling moments
Gordon and the No. 24 team would get several opportunities to celebrate wins in 1995, and they presented themselves early and often.
If Gordon’s performance throughout the majority of the DAYTONA 500 was a hint of things to come, a dominant performance in a victory at Rockingham Speedway (then North Carolina Motor Speedway) the following week served as confirmation. At least in terms of speed, the No. 24 would be a force in the weeks to come.
Starting from the pole, which would be a staple of the team throughout the mid-to-late 90s as well, Gordon led 329 of 492 laps including the final 83 in holding off Bobby Labonte by 1.19 seconds.
ROCKINGHAM
Race 2
Date:
Feb. 26, 1995
Started:
1st
Finished:
1st
Laps led:
329
Points earned:
185
Earnings:
$167,600
Points standings:
1. Dale Earnhardt 345; 2. Mark Martin 316 (-29); 3. Sterling Marlin 312 (-33); 4. Dale Jarrett 310 (-35); 5. Steve Grissom 296 (-49) 6. Ricky Rudd 289 (-56); 7. Jeff Gordon 287(-58); 8. Michael Waltrip 267 (-78); 9. Kyle Petty 261 (-84); 10. Ward Burton 256 (-89)
During a postrace interview, pit road reporter Ned Jarrett remarked, “The car was so good, it looked like at times there that you couldn’t back up even if you wanted to.”
For Gordon, gone were the tears and aw, shucks-ness of the Coca-Cola 600 win. Certainly, his third career victory came with joy, but the maturity Gordon had shown in handling adversity at Daytona came through in his television interview as well.
“The new Monte Carlo is an awesome car. I never thought we’d have them like we did today,” Gordon told Jarrett. “The longer we went green the better that thing was. And we had to work on it; it wasn’t that perfect at the beginning. It came to us; the track came to us. Ray Evernham and the Rainbow Warriors, they did a heck of a job.”
But while the team was pushing its speed to new heights, the lows continued to hinder its big-picture process. A week after the win, Gordon was right back on the pole at Richmond Raceway but a mechanical issue took the No. 24 out of the race less than halfway through, resulting in a 36th-place finish.
Jeff Gordon poses with a trophy after winning at Rockingham in the second event of 1995. It was his third career victory.
Meanwhile, Labonte visited victory lane, moving up to fourth in the points standings. Gordon plummeted to 13th.
“The car was strong, the team was strong. I felt like I was just really getting comfortable and confident in knowing what I wanted in the car at all the different tracks,” Gordon said. “Obviously, wins do a lot for you, but it’s a long season. You gain this confidence. It’s, ‘Yeah, we can win every week,’ and then you get knocked down a little bit and you’re like, ‘Woah, hold on, we’re going to have to work really hard at this and it’s not going to come easy.’”
“It was never just, ‘We’re on a stretch that nobody is going to touch us. It just seemed like it was week-to-week of, ‘Man, we’re good.’ We’d get on a streak of winning some races and then there were some humbling moments too.”
But the group kept fighting. A week after Richmond came the first of two dates at Atlanta Motor Speedway. The second would serve as the season finale.
As it turned out, both would be pivotal events on the 1995 schedule for the 24 team.
Jeff Gordon (right) poses with car owner Rick Hendrick and the trophy after winning at Atlanta Motor Speedway in the spring of 1995
ATLANTA
Date:
March 12, 1995
Started:
3rd
Finished:
1st
Laps led:
250
Points earned:
185
Earnings:
$104,950
Points standings:
1. Dale Earnhardt 685; 2. Sterling Marlin 613 (-72); 3. Mark Martin 596 (-89); 4. Terry Labonte 582 (-103); 5. Dale Jarrett 553 (-132); 6. Jeff Gordon 532 (-153); 7. Ricky Rudd 531 (-154); 8. Bobby Labonte 496 (-189); 9. Derrike Cope 491 (-194); 10. Morgan Shepherd 468 (-217)
For the second time in four races, Gordon was able to finish off a dominant day, this time pacing 250 of 328 laps in rolling to victory lane for the fourth time in his career.
But again, the team couldn’t get off the roller coaster.
Race No. 5 came at Darlington Raceway. Gordon collected his third pole of the young season and yet again, had what was likely, the best car, pacing 155 of the first 199 circuits. Yet, Gordon was collected at the front of the field when Bobby Labonte made contact with the lapped car of Randy LaJoie just past the start-finish line on a restart.
REWIND: Ray Evernham pit call sends Jeff Gordon to Coke 600 win in 1994
The beginning of the 1995 proved a couple of things – one, the team had reached a new level in terms of performance capabilities and two, it had as much fight as it did speed.
And that mentality trickled down from driver and crew chief.
“It took a lot of effort to establish that reliability and Jeff’s talent pushed us to operate at his level as well,” Whitesell recalled. “It just kept feeding on itself to continuously improve what we were doing. Every component from a radiator hub to the gears to the transmission, all of those things kept improving to get that consistency to operate the entire vehicle.”
So, when the NASCAR Cup Series marched on to Bristol Motor Speedway the following week, Gordon and the team was ready.
This time, it was 95 laps led and the team’s third win of the season that pointed the No. 24 back in the right direction.
Bristol Motor Speedway
Date:
April 2, 1995
Started:
2nd
Finished:
1st
Laps led:
95
Points earned:
175
Earnings:
$61,625
Points standings:
1. Dale Earnhardt 948; 2. Sterling Marlin 931 (-17); 3. Mark Martin 795 (-153); 4. Jeff Gordon 794 (-154); 5. Terry Labonte 789 (-159); 6. Derrike Cope 770 (-178); 7. Dale Jarrett 752 (-196); 8. Ted Musgrave 733 (-215); 9. Rusty Wallace 730 (-218); 10. Ricky Rudd 725 (-222)
In just six weeks to open 1995, Gordon earned more wins (three) than he had in two full seasons prior. That was the good news.
However, those three victories were paired with three finishes of 22nd or worse. And as good as the wins felt, in the big picture, it added up to a fourth-place points standing, 154 markers behind the leader, Earnhardt.
Yet, despite the bumps in the road, everything felt different. While the results weren’t quite consistent yet, the race-winning speed was, and the 24 bunch was bringing it to the race track every week.
“We won more races in the first six events of that year than we did the first two years of our team, so that was really cool,” Evernham said. “A lot of it was maturity and confidence. Jeff and I had little experience in Cup when we came in and did that. It took us a long time – Jeff figuring out the cars and coming into his own.”
With a win at Bristol Motor Speedway, Jeff Gordon (right) went to victory lane three times in the first six races of the 1995 season.
‘…And then, they showed up’
A funny thing happened after the win at Bristol: Gordon followed it up with another great run, finishing second at North Wilkesboro Speedway. Then came a third-place run at Martinsville Speedway.
Yet another second-place showing at Talladega Superspeedway following that briefly put Gordon in a tie for the points lead with Earnhardt. It would be short lived, Earnhardt responded with a victory at Sonoma Raceway, the only road-course win in his career. Gordon would then finish 33rd in the Coca-Cola 600 after starting on the pole, pushing him back to fourth and 101 markers behind.
History is never recognized in the moment. Even as Gordon continued to display his driving prowess and as Evernham and company continued to crank out fast race cars, few could’ve seen what the rest of 1995, and most of the rest of the decade, would hold.
But with every lap led and with every new race track conquered, the 24 team began to acquire an aura of inevitability. Bad days started to become less frequent and when Gordon wasn’t crashed, he was usually out front.
Jeff Gordon, Ray Evernham and the No. 24 team produced lightning quick race cars all season long in 1995.
Whether he was a preseason favorite or not didn’t much matter by the time the Cup Series headed to Dover Motor Speedway on June 4 of that year for the 12th event of the season. What no one could’ve known, is that a run-of-the-mill sixth-place finish would kickstart the first long run of brilliance in Gordon’s career, one that would turn the 1995 season on its head and push the No. 24 team to the pinnacle of the sport.
Yet, there had been enough signs already. And team owner Rick Hendrick could sense the tide turning for good.
“Jeff had shown flashes – winning the 600 and the Brickyard were huge moments – but we knew the key was consistency,” Hendrick told HendrickMotorsports.com. “Ray had built a team that was incredibly tight-knit. They trusted each other. Jeff was still young, but he was mature beyond his years in the car. You never counted out Dale Earnhardt, but it did feel like a shift was happening.”
REWIND: Jeff Gordon ties Dale Earnhardt on all-time wins list at Phoenix
“I feel like by race 10, it was, ‘OK, we’re starting to see who the players are and we’ve got to get through the summer and really understand it,'” Gordon added. “I was so nervous because we’d never won a championship. I’m sure Ray was feeling a lot of pressure. The whole team was feeling a lot of pressure because Mr. Hendrick had never won a championship at that point. Nobody on the team had ever won a championship and we’re going up against some fierce competitors.”
Speaking of which, they were starting to take notice as well. Even the ones in the same race shop.
“It was obvious (Gordon) was very talented and obviously, he was going to do well,” Labonte said. “To be that young and be as good as he was and when you look at these race tracks, it’s not like he was winning at the same track every weekend. Typically, that takes four or five years in the Cup Series just to gain the experience at different tracks because everything you learned this weekend doesn’t really apply to next weekend.”
Jeff Gordon (24) began to pry the torch from Dale Earnhardt (3) in 1995 en route to his first NASCAR Cup Series title.
Earnhardt, as expected, was in the midst of yet another championship-caliber season. He’d started 1995 with five-consecutive top-four finishes and had a pair of wins and only three showings of worse than sixth place by the conclusion of the Dover race. He led the points standings by 100 tallies and seemed to be more than a third of the way toward a ground-breaking eighth title.
And there were others. Sterling Marlin would parlay an opening win in the Great American Race into likely the best season of his career and he was planted in second place behind Earnhardt when the checkered flag waved at Dover. The ever-steady Martin was fourth and putting pressure on Gordon in third.
REWIND: Jeff Gordon wins fifth and final Brickyard 400
But fresh off the win at Sonoma, a sixth place at in the 600 and a fifth at Dover, the mood was still fairly rosy in the No. 3 camp. But Earnhardt’s crew chief Andy Petree, who shared a friendship with Evernham and who’d played a vital part in pairing him with Gordon, could feel the storm brewing.
And the rest of the year would birth what would become one of NASCAR’s greatest and most endearing rivalries.
“We kind of knew it was coming, you just never know when,” Petree said. “I felt confident in the fact that we were going to be more consistent; nobody scored points like Dale did and he had a sense for that old points system. He never threw away points. We felt like we could handle it. Mark Martin and Rusty Wallace had been our biggest competitors, we were probably more looking toward them and how were we going to beat them … And then, they showed up.”
CHARLOTTE, N.C. (AP) — Legacy Motor Club on Wednesday sued the broker who helped negotiate its purchase of a charter from Rick Ware Racing, accusing him of tortious interference for now trying to buy Ware’s NASCAR team. Legacy alleged in its filing in North Carolina Superior Court that T.J. Puchyr, acting as a consultant for […]
CHARLOTTE, N.C. (AP) — Legacy Motor Club on Wednesday sued the broker who helped negotiate its purchase of a charter from Rick Ware Racing, accusing him of tortious interference for now trying to buy Ware’s NASCAR team.
Legacy alleged in its filing in North Carolina Superior Court that T.J. Puchyr, acting as a consultant for the Cup Series team owned by seven-time NASCAR champion Jimmie Johnson, violated the state Unfair and Deceptive Trade Practices Act by using “insider knowledge and position of trust to interfere with Legacy’s Agreement with RWR.”
Legacy also accused Puchyr of making public personal attacks against Johnson when he announced last month his plans to purchase Ware’s tiny race team.
The dispute began not long after Legacy entered into agreement for Johnson and his partners at Knighthead Capital Management to purchase one of Ware’s two charters. Legacy says the deal is for next season, when it plans to expand to three full-time Cup cars.
RWR maintains the deal was for 2027 because it already is under contract with RFK Racing to lease that organization a charter next season. Ware says he didn’t read the contract closely when he signed it to note that it read 2026, and that honoring the RFK contract and selling a second charter to Legacy next year would put the NASCAR team out of business.
Legacy in April sued Ware, but as that fight is playing out, it claims Puchyr struck a deal to buy RWR. Puchyr is a co-founder of Spire Motorsports and now acts as a motorsports consultant.
“Mr. Puchyr was well aware of the parties’ dispute. He knew of the charter purchase agreement between Legacy and RWR that he helped broker,” the suit contends. “Despite Mr. Puchyr’s insider knowledge of the contract, his obligations under his consulting agreement with Legacy, Legacy’s contractual right to a charter … Mr. Puchyr recently announced that he intends to purchase both of RWR’s charters for himself.”
The latest filing is part of two active lawsuits surrounding charters, which are at the heart of NASCAR’s business model. Having one is vital to a team’s survival.
23XI Racing and Front Row Motorsports are locked into a prolonged suit with NASCAR over antitrust allegations against the most popular motorsports series in the United States. 23XI, co-owned by retired NBA great Michael Jordan, and Front Row, owned by entrepreneur Bob Jenkins, last September refused to sign the charter agreements offered by NASCAR after more than two years of contentious negotiations on extensions.
The two were the only holdouts out of 15 organizations to refuse the extensions. They instead sued and are awaiting a federal judge’s decision on if they will be stripped of their six combined charters as the case heads toward a Dec. 1 trial date.
NASCAR has said it has asked multiple times for settlement proposals but heard nothing. NASCAR also has no intention of renegotiating the charter agreements held by 30 other teams.
Johnson, despite his own legal fight, said last weekend that he supported a settlement in the antitrust case.
“I would love to see a settlement of some kind,” Johnson said. “I really don’t think that getting into a knock-down, drag-out lawsuit is good for anybody.”
NASCAR fans cap racing weekend at Petaluma Speedway
“We’ve always had a good relationship with Sonoma Raceway,” said Speedway promoter Rick Faeth. With NASCAR’s Toyota/Save Mart 350 racing event ending in the afternoon, racing fans had the opportunity to head over to the Petaluma Speedway, located in the Petaluma Fairgrounds, for the second annual Dave Lindt Memorial NARC 410 sprint car series last […]
“We’ve always had a good relationship with Sonoma Raceway,” said Speedway promoter Rick Faeth.
With NASCAR’s Toyota/Save Mart 350 racing event ending in the afternoon, racing fans had the opportunity to head over to the Petaluma Speedway, located in the Petaluma Fairgrounds, for the second annual Dave Lindt Memorial NARC 410 sprint car series last Saturday night.
Speedway promoter Rick Faeth told the Argus-Courier that the July 12 event was a “tremendous success,” with 1,800 patrons in attendance, and that the Petaluma Speedway saw “many crossover fans” who came to Petaluma from the NASCAR event.
Even though Petaluma Speedway “is not a NASCAR-sanctioned track,” Faeth said, “we’ve always had a good relationship with Sonoma Raceway.”
The speedway will next host the Western States Dwarf Nationalsseries on Friday, July 18 and Saturday, July 19, with races starting at 6 p.m. Adult general admission tickets are $18, seniors are $16 and junior general admission tickets (ages 6-11) are $10. Children ages 5 and under are free of cost for admission.
Sarah Fisher’s son eyes IndyCar, NASCAR future | Sports
INDIANAPOLIS – Nine-time Indianapolis 500 starter Sarah Fisher is back at the track—this time from the sidelines—cheering on her 11-year-old son, Danny O’Gara, as he sets his sights on a professional racing career of his own. This past weekend, Danny captured two wins at the Indy Karting Challenge event at K1 Circuit Whiteland, a facility […]
INDIANAPOLIS – Nine-time Indianapolis 500 starter Sarah Fisher is back at the track—this time from the sidelines—cheering on her 11-year-old son, Danny O’Gara, as he sets his sights on a professional racing career of his own. This past weekend, Danny captured two wins at the Indy Karting Challenge event at K1 Circuit Whiteland, a facility Fisher herself once owned.
“I can’t decide if it’s harder being on the sidelines watching Dan race or trying to find sponsorship so he can keep racing,” Fisher said. “I see so much of myself in him—his fight for wins, the frustration of rookie mistakes, but mostly the pure passion. When I qualified for my first Indy 500 at 19, I had no idea what my dad must’ve felt watching from the sidelines. Now I do. This sport takes everything—fitness, focus, learning, and yes, sponsorship.”
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New partnership with ADS accelerates cybersecurity for Hendrick Motorsports
CONCORD, N.C. – Hendrick Motorsports has added leading cybersecurity provider Atlantic Data Security (ADS) as a new technology partner in a multi-year agreement that runs through 2027. The sponsorship underscores the growing importance of threat prevention in high-performance environments where speed, data and innovation intersect. Connecticut-based ADS will work closely with Hendrick Motorsports to enhance the […]
CONCORD, N.C. – Hendrick Motorsports has added leading cybersecurity provider Atlantic Data Security (ADS) as a new technology partner in a multi-year agreement that runs through 2027. The sponsorship underscores the growing importance of threat prevention in high-performance environments where speed, data and innovation intersect.
Connecticut-based ADS will work closely with Hendrick Motorsports to enhance the team’s digital security infrastructure and safeguard critical systems across its operations. The relationship will allow ADS to generate unique promotional content across all forms of media and offer one-of-a-kind hosting opportunities for its clients and prospects.
“Hendrick Motorsports has always been about speed and finding the competitive edge through excellence and innovation,” said John Overbeck, vice president of sales for ADS. “Atlantic Data Security is all about meeting our customers where they are, empowering them to pursue their core strategy, backed by effective and efficient modern cybersecurity measures. In a world where speed and adaptability on and off the track are essential for success, our partnership with Hendrick Motorsports allows them to do what they do best: win races.”
Atlantic Data Security offers comprehensive cybersecurity services, including risk assessments, network and cloud security architecture, threat detection and response, compliance consulting, penetration testing, and managed security solutions. The company specializes in integrating best-in-class technologies with deep technical expertise to safeguard sensitive environments. It works with organizations across industries to prevent data breaches, protect intellectual property and ensure business continuity in today’s fast-evolving threat landscape.
“We rely on a staggering amount of information, systems and tools to compete at the highest level of NASCAR,” said Jeff Andrews, president and general manager of Hendrick Motorsports. “Protecting that environment is essential, and ADS brings the experience and technical insight to help us do it the right way. At the same time, we look forward to building a strong partnership that provides world-class experiences for their customers and helps grow the ADS business and brand.”
‘It’s super technical’; NASCAR driver speaks about racing at Watkins Glen
Updates on local, state and national News are detailed by the News10NBC Morning Team, along with traffic, sports and the weather forecast. ROCHESTER, N.Y. — It’s the countdown until the annual Watkins Glen International NASCAR Cup Series. The country’s top race car drivers are set to compete in the course in Schuyler County on Friday, […]
Updates on local, state and national News are detailed by the News10NBC Morning Team, along with traffic, sports and the weather forecast.
ROCHESTER, N.Y. — It’s the countdown until the annual Watkins Glen International NASCAR Cup Series. The country’s top race car drivers are set to compete in the course in Schuyler County on Friday, Aug. 8, through Sunday, Aug. 10. Sunday is when the “Go Bowling at the Glen” cup takes place.
NASCAR driver John Hunter Nemechek and Watkins Glen President Dawn Burlew joined News10NBC TODAY for a conversation about how they’re preparing. Nemechek has six top ten finishes, including finishing 5th at the Daytona 5000. He described Watkins Glen as a very technical course with a wide variety of challenges.
“So Watkins Glen is a super special place. It’s really fast, super technical. You have a lot of elevation change, some really fast sections, some slow sections. There’s a little bit of everything,” Nemechek said.
Nemechek got into racing by watching his dad compete. He got his first go-kart at age 3, started racing at age 5, and has been hooked ever since. He described what it feels like to race at The Glen.
“It feels fast. You’re driving in deep, having to turn right, and then double left, and then back right, trying to carry as much speed as you can. It’s exhilarating. It’s an adrenaline rush, for sure,” Nemechek said.
See the full interview with Nemechek and President Burlew in this story. You can get tickets to the races and learn more here.
Registration for the 2025 Performance Racing Industry Show Is Now Open
Registration is officially open for the 2025 Performance Racing Industry (PRI) Show, billed as the world’s largest and most influential gathering for motorsports professionals. Set to take place December 11-13 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the event will bring together thousands of racing industry members for three days of […]
Registration is officially open for the 2025 Performance Racing Industry (PRI) Show, billed as the world’s largest and most influential gathering for motorsports professionals. Set to take place December 11-13 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the event will bring together thousands of racing industry members for three days of innovation, networking and business growth, company officials stated in a press release.
The PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators and media. More than 1,000 exhibiting companies will showcase products, services and technologies, from race parts and machinery to simulation tools, trailers and more.
“Motorsports is a powerful economic engine, and the PRI Show is where that impact becomes tangible—where the industry gathers to innovate, collaborate and drive the business of racing forward,” said PRI president Michael Good. “As we open registration for 2025, we’re proud to continue building a platform that fuels growth and opportunity across every segment of the motorsports community.”
The Importance of the Racing Industry to the American Economy
Racing has a major impact on jobs, wages and revenue in the U.S., according to the recently released PRI Motorsports Economic Impact Study. The study found that the motorsports industry contributes more than $69.2 billion in annual economic impact to the American economy, supports more than 318,000 American jobs, and generates more than $22.1 billion in wages and benefits.
PRI Show officials say the event plays a critical role in sustaining that momentum, serving as a central hub where businesses across the motorsports ecosystem come together to showcase innovation, forge partnerships and strengthen the industry’s economic foundation.
Experiences for Racing Professionals of Every Level
The 2025 PRI Show will feature many exclusive experiences and activations, including:
Grand Opening Breakfast – The traditional kickoff to the Show, held Thursday morning before the exhibit halls open.
Featured Products Showcase – A curated display of the newest and in-demand motorsports products.
PRI Education Program – A lineup of seminars offering insights, strategies and solutions for today’s racing businesses.
TOPS HQ – A dedicated lounge and workspace for track operators, promoters and sanctioning bodies to connect and collaborate.
Trailer Exhibit Area – A side-by-side comparison zone for the latest race trailers, haulers and motorhomes.
Sim Racing Arena – An immersive experience into the fast-growing world of sim racing.
PRI Paddock – The place to get helpful information about the Show and see the famous hanging race car.
Machinery Row – Live demonstrations of precision machining equipment.
PRI Full Throttle Social – A reimagined industry networking event that brings the entire PRI Show motorsports community together to celebrate the first day of the Show.
“The 2025 PRI Show will deliver an unmatched experience for racing professionals at every level,” said PRI show director Karin Davidson. “From hands-on product demos and immersive activations to targeted networking spaces and world-class education, this year’s Show is designed to help attendees discover new opportunities, make meaningful connections and leave inspired to take their businesses to the next level.”