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Eight is great! Metro Conference teams hit grand slam to conclude CIF spring playoffs

The Eastlake High School Lady Titans celebrate their San Diego Section Division I championship game victory. Photo by Phillip Brents Eight Metro Conference teams walked off the playing field with San Diego Section championships this spring. If it isn’t already a record, it has to be now. Regardless, the honor roll is special. Eastlake High […]

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The Eastlake High School Lady Titans celebrate their San Diego Section Division I championship game victory. Photo by Phillip Brents

Eight Metro Conference teams walked off the playing field with San Diego Section championships this spring. If it isn’t already a record, it has to be now.

Regardless, the honor roll is special.

Eastlake High School’s top-seeded girls beach volleyball team (15-9) started off the monster showing by winning the Division II championship on May 10 with a 4-1 decision over seventh-seeded Canyon Crest Academy (9-8).

San Ysidro High School’s second-seeded boys volleyball team (24-10) slayed top-seeded Monte Vista (23-13) by a count of 3-1 to win the Division V title on May 15.

Mater Dei Catholic High School’s top-seeded boys volleyball team (33-10) defeated sixth-seeded Maranatha Christian (26-6) by a count of 3-1 to capture the Division III championship on May 16.

Olympian High School’s second-seeded girls lacrosse team (13-10) quickly followed by claiming the Division III title on May 17 with a 9-7 victory over top-seeded Tri-City Christian (14-3).

Mater Dei Catholic High School’s third-seeded boys lacrosse team (15-5) followed suit by claiming the Division III banner that same day by a score of 10-9 over top-seeded Classical Academy (17-4).

Three softball finals took care of the rest.

No. 2 Eastlake (20-11-1) opened the floodgates with a 9-0 win over eighth-seeded Rancho Bernardo (13-14-1) in last Friday’s Division I championship contest.

No. 7 Olympian (19-12-1) fired a no-hitter at No. 4 El Centro Southwest (19-9) on Saturday to capture the Division III title by a score of 7-0.

That left No. 1 Mater Dei Catholic (25-7) and No. 3 Bonita Vista (25-7) to duke it out for Saturday night’s primetime Open Division encounter that went to the Lady Crusaders by a 6-1 score.

That’s eight. That’s great!

Photo series by Andy Bartotto

Incredibly, there’s more.

Mater Dei Catholic’s boys volleyball team went on to sweep through the Southern California Division IV regional bracket to claim a berth in Saturday’s inaugural state boys volleyball championship game. The SoCal champion Crusaders defeated NorCal champion Livingston, 3-1, to emerge with the Golden State’s first gold medal in the division.

Both Mater Dei Catholic and Bonita Vista qualified for the Southern California regional softball playoffs. Quarterfinals were scheduled to start Tuesday, with the championship game slated for Saturday at the remaining highest-seeded team.

The Lady Crusaders received the No. 2 seed and the Lady Barons the No. 3 seed in the Division I bracket behind top-seeded El Modena (22-9).

Overall, the Metro Conference populated five division finals last weekend: three in softball and two in baseball.

On the hardball side, both seventh-seeded San Ysidro (Division II) and top-seeded Otay Ranch (Division IV) held leads in their championship game matchups but were unable to hold them.

San Ysidro (21-13) dropped a 7-3 decision to the fifth-seeded Mt. Carmel Sundevils (21-12) last Friday after coughing up a 3-2 lead while Otay Ranch (23-11) zipped in front of second-seeded Ramona (23-7) by a score of 5-1 but ended up on the short end of an 8-6 score on Saturday that featured a disheartening ending.

 

Parade of champions
Of the Metro’s three softball champions, Eastlake was the first to celebrate with the banner, the school’s first since garnering runner-up finishes in 2018 (Division I) and 2024 (Division II).

“It couldn’t have been any more amazing,” first-year coach Jandi Diego said. “

Eastlake took control from the beginning of the game with a 4-0 lead through the opening two frames. The Lady Titans distanced themselves from their North County opponent with four more runs in the fifth inning for an 8-0 lead.

Eastlake out-hit Rancho Bernardo 12-2. The Lady Broncos committed five errors.

Senior Rachel Del Busto and junior Bryn Grayson each had three RBI while junior Mia Vasquez and senior Deziree Gomez each drove in one run.

Grayson and senior Bri Ayap each had three hits while Vasquez and senior Mackenzie Olshenskie each scored two runs.

Meanwhile, junior Addison Suriano tamed the Lady Broncos with a one-hitter with six strikeouts.

The Lady Titans came full circle after a 11-2 loss to Imperial in last year’s championship game.

“We knew how good we were last year (21-12 record) and fell a little short,” Del Busto said. “This year we played every game as if it was our last. They (my teammates) deserve this.”

The Lady Titans went undefeated through their four section playoff games. They opened with a 3-2 win over seventh-seeded Steele Canyon, defeated sixth-seeded El Capitan, 7-2, in their second game and eliminated Steele Canyon, 10-1, in the division semifinal.

Eastlake High players dogpile after the last out is recorded in their 9-0 championship game victory. Photo by Phillip Brents
The banner is unfurled for the Lady Titans. Photos by Phillip Brents

Suriano pitched all four games. She fanned 10 batters in the second win over the Lady Cougars (18-14-1).

Vasquez picked up three RBI in that game with three hits including a double. Ayap had three RBI in the win over El Capitan (16-16) while Olshenskie (double) had two RBI. Grayson and Vasquez (home run) each had one RBI in the playoff opener against Steele Canyon.

“Last year we made it to the championship game in Division II, and this year we were moved up to Division I,” Diego said. “We had a strong schedule. We played in the toughest league in the Metro Conference (Metro-Mesa League). It helped us be competitive in Division I.

“The girls responded. They put the team first. It was a testament to all the seniors. The success to the season started with hard work at practice, the girls knowing their role and playing as a team.”

Eastlake battery mates Addison Suriano, left, and Rachel Del Busto. Photo by Phillip Brents

Team leaders for Eastlake included Olshenskie with a 0.457 hitting average to go with 30 RBI, 10 doubles, one triple and seven home runs, Ayap with a 0.368 average, senior Ryan Pham with a 0.339 average to go with 10 RBI, Grayson with a 0.339 average, junior Kaili Balajadia with a 0.333 average and Del Busto with a 0.326 average, 14 RBI and two home runs. Gomez (0.312 average) chalked up 13 RBI and two home runs while Vasquez (0.282 average0 tallied 10 RBI and two homers.

Suriano finished 9-7 in the pitching circle with a 2.66 earned-run average and 110 strikeouts in 136.2 innings in 25 logged appearances while Balajadia was 4-1 with a 2.51 ERA and 45 strikeouts in 47.1 innings through 10 appearances.

Olympian High School with 2025 San Diego Section Division III championship banner. Photo by Final Score Photography

On wings of an Eagle
Seventh seeds aren’t supposed to do much in a championship bracket. But don’t tell that to the Olympian Lady Eagles, who proceeded to reel off five consecutive wins, in the process upsetting the No. 2, No. 3 and No. 4 seeds, to unequivocally stamp their names as the 2025 San Diego Section Division III softball champions.

Sophomore Alexandra Perez made the ride even more memorable by pitching a no-hitter in the championship game against the fourth-seeded El Centro Southwest Eagles.

It’s the second CIF championship title for Olympian, which previously captured the Division II title in 2018.

Let the celebration begin! Photo by Mike Morales

The Lady Eagles (19-12-1) faced off the division playoffs with a 3-0 win over the 10th-seeded Coronado Lady Islanders (11-14) on May 20 to advance to meet second-seeded Coastal Academy (18-6). The Chula Vista team made its first upset in the bracket look easy with a 7-1 victory.

Seniors Daniella Mendoza and Sophia G. Aquino, each with a double, supplied one RBI apiece in the win over Coronado while freshman Gabriella Mendiola scored twice. Perez pitched a complete game three-hitter with 10 strikeouts.

Mendoza led the way with four RBI and a home run in the victory against Coastal Academy while senior Kaitlynn Robeson knocked in three runs. Perez pitched six innings with three hits, one run allowed and nine strikeouts to pick up her second consecutive playoff win.

The third-seeded San Dieguito Academy Lady Mustangs (18-8-1) were a much different story, however, as Olympian managed to squeeze out a 4-3 win to keep its championship hopes alive. The teams would meet again after the Lady Mustangs eliminated Coastal Academy, 9-0, to force a double-elimination game against the Lady Eagles.

Olympian was up to the task again with a 6-4 victory to secure a berth in the division championship game at SDSU.

Freshman Isabella Zamora had two RBI in the first win over SDA while Robeson and sophomore NiKayla Flowers each drove in one run. Perez once again was in the pitching circle, turning in a complete game effort with seven strikeouts.

The Lady Eagles appeared on the brink of disaster after trailing the Lady Mustangs, 4-1, through five innings in the teams’ rematch. But a five-run rally in the top of the sixth inning carried the Metro-South Bay League champions to the come-from-behind win. Olympian rapped out 12 hits in the game while SDA committed four errors.

The Olympian Lady Eagles wasted little time in jumping in front of their championship opponent. Photo by Phillip Brents

The Lady Eagles wasted little time in spreading their wings by scoring two runs in each of the opening two frames of the championship game for a 4-0 advantage on the scoreboard. Three more runs in the bottom of the fifth inning rounded out the final score.

Olympian out-hit El Centro Southwest 12-0 as each team committed one error.

Robeson and senior Jacqui De Murguia (double, triple) each had two RBI. De Murguia had three hits in the game while Robeson, Zamora and Mendoza (double) each had two hits.

Alexandra Perez made history for the Lady Olympians with a no-hitter in the division championship game. Photos by Phillip Brents

Perez faced 25 batters in the game with two walks and two strikeouts. She threw 84 pitches to complete the no-hitter.

It was the fifth pitching win for Perez in the section playoffs. She improved to 12-7 with 132 strikeouts in 139.1 innings.

Southwest (19-10) was making its first CIF finals appearance since 2018.

Team leaders for Olympian included De Murguia with a 0.487 hitting average to go with 15 RBI, 19 doubles and four triples, Flowers with a 0.479 hitting average to go with seven RBI, Robeson with a 0.447 hitting average to go with 31 RBI and 18 doubles, Zamora with a 0.349 average to go with nine RBI, senior Jaiden Liera with a 0.345 hitting average to go with 19 RBI ang three home runs.

Aquino logged 15 RBI while senior Samantha Becerra and Mendoza each collected 10 RBI.

The CIF championship title nudged Olympian into the No. 4 seed in the Division III Southern California regional playoffs.

 

Primetime showdown
The Mater Dei Lady Crusaders and Bonita Vista Lady Barons remained the teams to beat in the Metro Conference this season. Bonita Vista one-upped Mater Dei Catholic by winning the Metro-Mesa League title while the Lady Crusaders topped the Lady Barons, 6-1, to win this year’s Open Division championship game.

Played at Helix High School because of a power outage and rain delay at UC San Diego, Saturday’s Open Division final was predictably close — a bunch of zeroes — until Mater Dei Catholic broke through with five runs in the bottom of the fifth inning. The Lady Crusaders added another run in the sixth inning after yielding a run to the Lady Barons in the top of the frame.

Sophomore Arri Romero pitched a complete game for Mater Dei Catholic, though she gave up nine hits and struck out three batters.

The Lady Crusaders appeared to play bend-but-don’t-break.

Juniors Gigi Flores and Liana Quinones, both with doubles, each drove in two runs while senior Bella Hiner picked up the other RBI. Flores had two hits in the game while sophomore Maya Matthies scored twice.

Arri Romero pitched a complete game for the Lady Crusaders while notching her 22nd win of the season. Photo by Phillip Brents
Bonita Vista’s #8 takes her swings, recording one hit in three plate appearances Photo by Phillip Brents
Nat Gonzalez pitched into the fifth inning for the Lady Barons. Photo by Phillip Brents
The Mater Dei Catholic Lady Crusaders counted down the outs to nail down the Open Division championship. Photo by Phillip Brents
Mater Dei Catholic’s Bella Hiner celebrates her second CIF championship with grandfather Gabriel Ruz, a 1968 and 1972 Olympian in men’s wrestling. Photo by Phillip Brents

It was the ninth section championship title for MDC head coach Mike Centrullo (three Open Division, one Division I, one Division II and four Division IV). In contrast to most of the season, his team played small ball to win this year’s biggest game.

“We played a tough team like Bonita, I give a lot of credit to Bonita,” Centrullo said. “They out-hit us. The short game has saved us. The small ball is really important.”

“Our motto is Corinthians 1:10 — ‘perfectly joined together in the same mind and in the same judgment.’” Hiner said. “We trust in God. We trust each other. They’re my sisters. They’re amazing.

“That one inning our energy was insane. We went all out for each other. We trusted our coaches with the calls. We trusted each other with our hits. As a senior, we obviously wanted to go out like this.”

“We had a great season,” BV coach Vanessa Kalavi said. “I knew we were going to be very good. With five seniors (departing), we’re going to be strong again next year.”

Romero improved to 22-4 on the season with Thursday’s regional semifinal matchup looming ahead against Bonita Vista.

 

Championship photo series by Jon Bigornia

 

SoCal Regionals

Five Metro Conference teams (four in softball, one in baseball) got a taste of the Southern California regional playoffs, and three (two softball, one baseball) have remained in the hunt for a regional championship.

Open Division semifinalist Eastlake received the No. 4 seed in the Division II regional baseball playoffs and defeated No. 5 Glendora, 4-1, in Tuesday’s opening quarterfinals to advance to Friday’s semifinals against No. 8 Rancho Bernardo, another Open Division section qualifier.

Because of graduation ceremonies, the game was moved back. The Titans (21-10-1) will host the Broncos (19-13) at 12:30 p.m.

Both Eastlake and Glendora managed four hits apiece. The Titans scored one run in the bottom of the first inning to take the early lead and beefed up with three runs in the fourth inning. Glendora got its only run in the top of the fifth inning.

Junior Hamza Hatahet (double) keyed the hosts with three RBI while senior Kalani Jauregui tacked on one RBI. Senior Nick Romero struck out 11 batters in six innings while allowing three hits. Freshman Lucas Yriqui finished up with one hit in one inning with two strikeouts.

Eastlake’s newly crowned Division I section champion softball team (21-11-1) will meet No. 2 Westlake (20-14) in Friday’s Division II regional semifinals at 4 p.m. on the road, also a date change because of graduation.

The Lady Titans edged No. 3 Bakersfield Christian, 3-2, in Tuesday’s regional opener as junior Addison Suriano pitched a complete game with five hits allowed, five strikeouts and one earned run and senior Rachel Del Busto (two hits) supplied the offense with three RBI, including a home run.

Bakersfield Christian finished its season 23-10.

Westlake defeated No. 7 Rancho Bernardo, 5-3, on Tuesday. Either Eastlake or Westlake will face No. 1 Christian (24-8-1) in the regional championship game on Saturday after the Lady Patriots edged No. 4 Monache (18-7-1) by a slim 1-0 score in Thursday’s semifinals.

Saturday’s championship game is set for a 4 p.m. start.

Freshman Alyssa McCurty drove in the semifinal game’s one run in the bottom of the sixth inning as senior Tyler Krystek scored the winning run. Christian employed the services of three pitchers in the contest. Junior Ava Barrios went four innings with three hits and three strikeouts while McCurty pitched one inning with one strikeout. Sophomore Sienna Staite pitched two scoreless innings with one hit.

The Lady Pats emerged victorious by generating just four hits.

The Division III section champion Olympian Lady Eagles, seeded fourth in the Division III regional bracket, shaded No. 5 West Ranch, 7-6, in nine innings on Tuesday to advance to Thursday’s semifinal at Division II section champion Point Loma.

Senior Jacqui De Murguia led the offense for the hosts with four hits, including a double, and two RBI. Sophomore NiKayla Flowers (two hits), freshman Isabella Zamora and senior Kailynn Robeson (double) each knocked in one run.  Senior Daniela Mendoza scored two runs.

Senior Alexandra Perez pitched eight innings with six runs allowed (four earned) and six strikeouts. West Ranch finished its season with a 17-16 record.

Regional no. 1 seed Pt. Loma (27-6-1) won 3-0 on Thursday to end the Lady Eagles’ season at 20-13-1. Perez pitched six innings with four hits, two earned runs allowed with three strikeouts.

Mater Dei Catholic continued their tug-of-war with a dramatic encounter on Thursday after both teams received a bye in the Division I quarterfinals. No. 3 Bonita Vista took an early 3-1 lead in the semifinal matchup before No. 2 Mater De Catholic went in front 4-3 in the fourth innings. The teams were tied 4-4 through six innings before the host Lady Crusaders won in walk-off fashion with a run in the seventh inning to prevail 5-4 on the scoreboard.

Mater Dei Catholic (26-7) will travel to No. 1 El Modena (23-9) for Saturday’s regional championship game after the Lady Vanguards topped No. 5 Poway (24-9) by a score of 8-6 in nine innings in Thursday’s semifinal.

Senior Lilia Alpuche had three hits and two RBI for the Lady Crusaders in Thursday’s game. Juniors Bella Harris and Liana Quinones each delivered one RBI. Quinones scored two runs in the game while Harris, sophomore Anabelle Gallagher and senior Bella Hiner each scored once.

Sophomore Arri Romero pitched five innings with four earned runs allowed and three strikeouts while senior Analesse Garcia pitched two innings with one hit, one walk and one strikeout to record the win.

Bonita Vista finishes an otherwise stellar season 25-8.

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2025 MileSplit All-National T&F Honors: All-Sophomore Boys Team

MileSplit is proud to present the 2025 All-National Track & Field Honors. As part of a nationwide initiative, these honors recognize the top high school athletes in the country based on verified performances from the outdoor season. Athletes have been selected through a data-driven process to highlight excellence across every event, grade level, and team tier – […]

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MileSplit is proud to present the 2025 All-National Track & Field Honors. As part of a nationwide initiative, these honors recognize the top high school athletes in the country based on verified performances from the outdoor season. Athletes have been selected through a data-driven process to highlight excellence across every event, grade level, and team tier – from First Team through Honorable Mention, as well as All-Freshman to All-Senior teams. Congratulations to all of the athletes who took their performances to the next level this season.





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Portland Fire reignited in the Global Epicenter of Women's Sports

Facebook Instagram TikTok About NBC Chicago Telemundo Chicago Our News Standards Submit Tips for Investigations Newsletters Connect With Us Xfinity: Internet, TV, streaming, more WMAQ Public Inspection File WMAQ Accessibility WMAQ Employment Information Send Feedback FCC Applications Terms of Service Your Privacy Choices Privacy Policy Advertise with us CA Notice Ad Choices Copyright © 2025 […]

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Portland Fire reignited in the Global Epicenter of Women's Sports


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Rachael Sunder joins Auburn Volleyball as Assistant Coach – Auburn Tigers

AUBURN, Ala. –  Rachael Sunder, a former All-American and National Champion at UCLA, will join Auburn Volleyball as assistant coach, Brent Crouch announced on Monday.  “My family and I are thrilled to be joining the Auburn community,” Sunder said. “From the moment I first visited the Plains, I felt a strong sense of family and […]

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AUBURN, Ala. –  Rachael Sunder, a former All-American and National Champion at UCLA, will join Auburn Volleyball as assistant coach, Brent Crouch announced on Monday. 

“My family and I are thrilled to be joining the Auburn community,” Sunder said. “From the moment I first visited the Plains, I felt a strong sense of family and support that makes this place so special. I’m incredibly grateful to Coach Crouch for the opportunity to be part of this program and to continue learning and growing as a coach. I look forward to contributing alongside such a passionate and driven staff, and pouring into these student-athletes as we chase something great together. War Eagle!”

For the past four seasons, Sunder has acted as the Assistant Director of Austin Skyline Juniors Volleyball Clubs, one of the top programs in the nation. 

“We couldn’t be more excited to have Rachel join our program,” said head coach Brent Crouch. “She brings a wealth of experience from both the club and collegiate levels, as well as an incredible career as an athlete. Her background and knowledge will be invaluable to our program as we move forward!”

Across her four years at UCLA, Sunder racked up a litany of accolades, including AVCA All-American, the NCAA Tournament MVP in 2011, All-Pac 12 and All-Pacific Region. Sunder pieced together a 20-kill, eight-dig performance in the 2011 championship match to lift the Bruins over Illinois. To this day, Sunder remains in the top 15 in program history with 1442 kills in her career. 

Following her prolific career with the UCLA, Sunday played professionally in Puerto Rico for Valencianas De Juncos as well as IHF Volley Club in Italy. Sunder also earned a stint with the US Women’s National Team. 

Sunder also spent two seasons as the volunteer assistant coach with Texas, helping the Longhorns to a 54-8 record over her tenure and a National Runner-up finish in 2016. 



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Director Griffiths reflects on time in post as he completes maximum term

A passionate volleyball advocate, Simon Griffiths didn’t hesitate when the call came to help rejuvenate the sport in 2017. As Chair of Tamworth Spartans Volleyball Club, and having worked as a consultant for Volleyball England, he was well aware that the governing body was encountering difficult times. Encouraged to stand as an Elected Board Director […]

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A passionate volleyball advocate, Simon Griffiths didn’t hesitate when the call came to help rejuvenate the sport in 2017.

As Chair of Tamworth Spartans Volleyball Club, and having worked as a consultant for Volleyball England, he was well aware that the governing body was encountering difficult times.

Encouraged to stand as an Elected Board Director by then-Chief Executive Janet Inman, he has since played an important role in helping the organisation get back on a sound financial and structural footing. 

Only then, in later years of his eight-year tenure, has he been able to help drive and develop the game in England, as Chair of the An Ace Service Sub-group. 

“Going back nine years I was doing (communications) consultancy work for Volleyball England, having gone self-employed in 2016, when Janet asked me to work in the office two days a week,” said Simon. 

“Eventually the communications went back to an in-staff role, but Janet asked me if I would consider applying to be on the Board. 

“I’d been Chair of my club for five years, so I thought it was something I could use my experience to get involved with.” 

Since then, it’s been a tenure of “two halves” for Simon, who has helped Volleyball England through the Covid-19 Pandemic and overseen much positive change. 

First, though, came some challenging times when keeping the organisation functioning remained the number one priority. 

He said: “Volleyball England was in trouble in 2017, and, in the first two years, it was all about trying to safeguard the organisation. 

“At that time, Volleyball England was essentially on Sport England’s naughty step, and it was a hand-to-mouth existence just to make sure we continued. 

“It was not always a fun time as Janet and the Board tried to get the sport back on an even keel. We spent a lot of time plowing through financial updates and Sport England submissions. We had to make some hard choices. 

“But all that effort paved the way for the second half, which was to be more interesting and proactive.

“One of the best things was creating The Game Plan, which was launched in 2020. In the second half of 2019, I spent a lot of time with Adam (Walker), Seyram (Atubra), Sue (Storey) and Clare (Francis) working on the plan. 

“I am very proud of the contribution I have made and the progress we have made as an organisation, which is unrecognisable now from when I first became involved.”

Simon Griffiths 2

Among the highlights of Simon’s stint on the Board has been the staging of the 2022 Commonwealth Games in Birmingham. 

As a proud West Midlander, he was delighted to see its impact on the city, with the Bello brothers, Javier and Joaquin, winning a bronze medal for England in the beach volleyball. 

“To be involved in an organisation that is helping something like the Commonwealth Games in your home city was amazing,” said Simon. 

“Another thing from which I take great pride is starting the process of reviewing the refereeing structure, and also looking at some of the challenges facing the NVL. 

“Some of the things that have been implemented might not be everyone’s cup of tea, but we have been doing what we think is right to try to raise standards in the sport.” 

While thoroughly enjoying his time in post, Simon believes now is the right time for other people to step up, having served a maximum of eight years on the Board. 

His replacement in the role will be decided by a vote of member clubs at this weekend’s AGM, where they will choose between Anton Kornilov and Jeanne Riot. 

“Eight years is a long time,” said Simon. “This will give other people the chance to come in with fresh enthusiasm… I think eight years is about the maximum. 

“I’ve said to Adam (Walker) and the other directors that if they need help or advice, then they can always come to me, just as remains the case with Clare (Francis, former Deputy Chair). 

“Like her, I will continue to play a big part in volleyball, both on the club scene and helping with the West Midlands Volleyball Association (for whom wife Kara is Chair). 

“In my professional life I’ve been setting up a new board game café close to where I live in Moseley. 

“That’s happening alongside me continuing my other work, so it’s going to be a very busy time for me, even after coming to the end of this role.

“I’d like to thank Adam, as Chair. I’ve learned a lot from him and being in contact with him. I really like the working environment he has established for the Board and he’s been able to make sure that everyone’s voice has been heard.”



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“Sportswashing”

A new investigation finds that junk food firms have over 90 sponsorship deals with top UK sports, including brands like Cadbury, Pepsi, KP Snacks, Walkers, Kellogg’s, Red Bull, and Monster. It underscores that these partnerships weaken government initiatives to reduce junk food advertising and address the UK’s obesity problem. The feature in BMJ raises an issue […]

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“Sportswashing”

A new investigation finds that junk food firms have over 90 sponsorship deals with top UK sports, including brands like Cadbury, Pepsi, KP Snacks, Walkers, Kellogg’s, Red Bull, and Monster. It underscores that these partnerships weaken government initiatives to reduce junk food advertising and address the UK’s obesity problem.

The feature in BMJ raises an issue of how these deals may impact public health. These brands have partnered with sporting stars, top-flight teams, and official governing bodies. 

The issue flags the rise in the food industry’s sponsorship of sports with widespread digital marketing and social media targeting. Experts worry that such moves give junk food firms a “health halo effect,” making consumers believe their products are more acceptable and less harmful.

Football stars Cole Palmer, Bukayo Saka, Leah Williamson, and Lauren James have such partnerships. This includes England Cricket captain Ben Stokes, cyclist Tom Pidcock, and Formula 1 driver Lando Norris.

“The value of the European sports sponsorship market has increased by 15% since 2019 and was valued at a record £20 billion [US$27 billion] in 2024,” reads the publication.

Junk food ad ban delays

The investigation comes amid the Women’s Euro 2025 football tournament in Switzerland (2–27 July), which expects 500 million people to attend. 

However, official sponsors — Just Eat Takeaway, Hellman’s Mmayonnaise, and PepsiCo — are featured on LED boards next to pitches and on interview backdrops during press events, flags BMJ investigators. 

The deals enable unhealthy products to appear on daytime TV, including Hula Hoops on England cricket shirts, Red Bull logos beside football pitches, and Kit Kat branding alongside Formula 1 race tracks.

Woman soccer player wearing in uniform battle action in soccer stadiumThe investigation comes amid the Women’s Euro 2025 football tournament.They add that the food industry has been lobbying and delaying legislation banning television advertisements for high-fat, salty, or sugary foods before the 9 p.m. TV watershed. Initially planned for late 2022, then October 2025, the implementation has been shifted to next year.

Social media and sports stars

Experts say advertisements have become more “pervasive” and “prominent” than before, and social media of sports stars opens greater routes for digital marketing. Under the “Kick Big Soda out of Sport” campaign, health experts have called on FIFA and the Olympic Committee to end their Coca-Cola sponsorship deals.

“It’s so important because it’s for kids. Some of these sports personalities, these football stars, these rugby stars…They are kids’ idols,” says Beth Bradshaw, policy and advocacy manager at Food Active, part of the public health charity Health Equalities Group. 

The BMJ’s findings demonstrate “genuine sportswashing,” argues Labour member of parliament and general practitioner Simon Opher. They have asked the UK Health Secretary whether he will ban sports sponsorship events by unhealthy food brands. 

However, the government said it has no plans at the moment to do so, adding that it has no plans to ban the advertising of less healthy food or drink products at sports events. “We continue to review the evidence of the impacts of less healthy food or drink product advertising on children and will consider where further action is needed.”

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LA28 reveals first version of detailed competition calendar with three years to go until the 2028 Olympic Games

Friday, 14 July 2028 will be a day to remember for fans, athletes and performers alike, as the Olympic Games LA28 spring to life with an undoubtedly memorable Opening Ceremony split between two iconic venues: the ​​LA Memorial Coliseum and 2028 Stadium in Inglewood. Beginning at 17:00 local time (GMT -7), the ceremony will be […]

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Friday, 14 July 2028 will be a day to remember for fans, athletes and performers alike, as the Olympic Games LA28 spring to life with an undoubtedly memorable Opening Ceremony split between two iconic venues: the ​​LA Memorial Coliseum and 2028 Stadium in Inglewood.

Beginning at 17:00 local time (GMT -7), the ceremony will be perfectly timed to take full advantage of the afternoon sun, so-called “golden hour” lighting and what will hopefully be a spectacular sunset over the City of Angels.

The timing of the Opening Ceremony was revealed as part of the first version of the detailed competition calendar released by LA28 on Monday, 14 July, which coincided with the three years to go milestone for the Olympic Games LA28.

The competition schedule – which can be viewed by day and by session – sets the tone for two (and a little extra) incredible weeks of sporting competition, beginning with preliminary action across seven sports on Wednesday, 12 July.

There will certainly be plenty of excitement in the air along the world-famous shores of Venice Beach during the early morning hours of Saturday, 15 July, with triathlon set to award the first set of medals at the Olympic Games LA28.

In fact, the first week of the Olympic Games LA28 will have an entirely different flavour than the Olympic Games Paris 2024, as athletics swaps places with swimming on the competition calendar, bringing track and field finals forward by a week, while leaving the marathons in their traditional slot at the end of the Olympic Games.

Of course, that doesn’t mean the second week of the Olympic Games LA28 will be any less entertaining, with swimming finals at the 2028 Stadium in Inglewood creating a once-in-a-lifetime atmosphere in the heart of Los Angeles.

For fans interested in wall-to-wall action, Saturday, 29 July will likely be a highlight of the Games. Featuring 16 gold and bronze medal team sport matches, along with 19 finals in individual sports, there’ll be an almost endless buffet of sports to choose from on what could easily be dubbed “Super Saturday.”

Unfortunately, as the idiom goes, all good things must come to an end – and the Olympic Games LA28 are no exception.

After 19 days of unforgettable action, the Olympic Games LA28 will reach their conclusion during a highly-anticipated Closing Ceremony at 18:00 local time (GMT -7) on Sunday, 30 July.

Stay tuned for more updates about the Olympic Games LA28 on Olympics.com.



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