Motorsports
2025 Firekeepers Casino 400 odds, predictions, props: NASCAR at Michigan picks by model that nailed 21 winners
With only 12 races remaining in the regular season, the NASCAR Cup Series will head to Michigan International Speedway on Sunday for the 2025 Firekeepers Casino 400. Tyler Reddick and his 23XI Racing team finally gave Toyota its first win at Michigan since 2015 last season, ending a nine-race winning streak for Ford in the process. Now, he’s listed at +850 in the 2025 NASCAR at Michigan odds while Kyle Larson is the +525 favorite. Ryan Blaney won at Michigan in 2021 and is Ford’s top betting choice at +650 in the 2025 Firekeeper Casino 400 odds coming off a win last week in Nashville. All those NASCAR odds are from BetMGM and you can get up to $1,500 in bonus bets as insurance if your first bet loses with the latest BetMGM promo code.
The green flag drops at 2 p.m. ET on Sunday and the race is scheduled for 200 laps around the two-mile oval. Before entering any 2025 Firekeepers Casino 400 picks, NASCAR DFS lineups on sites like DraftKings and FanDuel, or locking in NASCAR props on sites like PrizePicks, Sleeper Fantasy, and Underdog Fantasy, be sure to see the latest 2025 NASCAR at Michigan predictions from SportsLine’s proven projection model.
Developed by daily Fantasy pro and SportsLine predictive data engineer Mike McClure, this proprietary NASCAR prediction model simulates every race 10,000 times, taking into account factors such as track history and recent results.
The model began its 2025 season by calling Chase Elliott to win for a +300 payout at the Clash at Bowman Gray and was also high on Byron as a +2000 longshot at Daytona. Then it predicted Kyle Larson’s win in Miami for a +350 payout and Christopher Bell’s +600 triumph in the NASCAR All-Star Race. In 2024, it nailed Larson to win in Las Vegas for a 21-5 sports betting payout and predicted Denny Hamlin’s wins in Bristol at 5-1 and Richmond at 17-4.
It also impressively nailed five of Larson’s wins during his historic season in 2021. All told, the model has nailed a whopping 20 winners since 2021, including nine in 2023 and three in the first seven races last season. Anyone who followed its lead on betting apps and sportsbooks on those NASCAR picks could have seen huge returns. New users also have the opportunity to take advantage of the latest Bet365 promo code, DraftKings promo code and Fanatics Sportsbook promo code.
Now, the model simulated the Firekeepers Casino 400 2025 10,000 times. Head to SportsLine to see the complete projected NASCAR at Michigan leaderboard.
Top 2025 Firekeepers Casino 400 predictions
For the 2025 Firekeepers Casino 400, we can tell you the model is high on Joey Logano, even though he’s a +1600 longshot in the latest 2025 NASCAR at Michigan odds. He’s a target for anyone looking for a huge payday. The defending NASCAR Cup Series champion likely punched his ticket to the postseason with a win in Texas earlier this season, but he’s still fighting for points and moved up to eighth in the NASCAR standings with a fourth-place run in Nashville last week.
It was Logano’s second top-five finish of the season and now he’ll look to build off that at a track where he’s had a lot of success. He’s a three-time winner at Michigan International Speedway and has finished top 10 in 18 of his 28 career starts there. Ford’s have won nine of the last 10 races in Michigan and Penske Racing has a lot of momentum after putting two of their cars into the top five last week. BetMGM has the best pricing on Logano as the outright winner, but you can also get him at +1500 and bet $5 to get $200 in bonus bets if your first bet wins with the latest FanDuel promo code.
The model has also revealed a surprising NASCAR prop for Sunday: Carson Hocevar finishes top 10 for a -112 payout. The 22-year-old was the NASCAR Cup Series Rookie of the Year in 2024 and he’s coming off his second runner-up finish of the season last week in Nashville. Hocevar also finished second in Atlanta earlier this season and has led a lap in seven of his 14 starts.
He’s currently 17th in the NASCAR standings and has a puncher’s chance of racing his way into the playoffs on points, but he’ll also be looking for his opportunity to steal his first career win to significantly improve his chances. Hocevar is from Michigan, beginning his career at Berlin Raceway just a couple of hours northwest of Michigan International Speedway as a 12-year-old. He finished 10th in his Cup debut at Michigan last season. See which other drivers to avoid and the rest of the projected NASCAR leaderboard at SportsLine.
How to make 2025 NASCAR at Michigan picks
The model is also targeting three other drivers with Michigan NASCAR odds of 16-1 or longer to make a serious run at the checkered flag. Anyone who backs these drivers could hit it big. You can see all of the model’s NASCAR picks, props, and projected leaderboard over at SportsLine.
So who wins the NASCAR Firekeepers Casino 400 2025, and which longshots are must-backs? Check out the latest 2025 NASCAR at Michigan odds below, then visit SportsLine now to see the full NASCAR Michigan projected leaderboard, all from the model that has nailed 21 winners, and find out.
2025 NASCAR Michigan odds, drivers, lineup
See the full NASCAR at Michigan picks at SportsLine
(odds subject to change)
Kyle Larson +525
Denny Hamlin +650
Ryan Blaney +650
William Byron +800
Tyler Reddick +850
Christopher Bell +1000
Ross Chastain +1400
Joey Logano +1600
Chase Elliott +2000
Chris Buescher +2000
Carson Hocevar +2000
Chase Briscoe +2200
Brad Keselowski +2500
Bubba Wallace +2500
Alex Bowman +2500
Josh Berry +3500
Kyle Busch +3500
Ty Gibbs +5000
Ryan Preece +6000
Austin Cindric +6000
Erik Jones +6000
Daniel Suarez +10000
AJ Allmendinger +10000
Michael McDowell +12500
Zane Smith +12500
Austin Dillon +15000
Noah Gragson +15000
John Hunter Nemechek +20000
Ricky Stenhouse Jr. +20000
Todd Gilliland +25000
Justin Haley +25000
Riley Herbst +50000
Shane Van Gisbergen +50000
Cole Custer +50000
Ty Dillon +100000
Cody Ware +100000
Motorsports
Kaulig CEO knows new NASCAR playoff format and predicts reactions – Motorsport – Sports
With less than two months to go until the 2026 NASCAR Cup Series season kicks off at Daytona International Speedway, the Playoff format remains a mystery.
NASCAR President Steve O’Donnell had previously admitted that change was incoming after endless criticism of the 10-race format, which culminated in a winner-takes-all finale.
However, beside the TV broadcast schedule revealing that the final 10 races will remain playoff-related, exactly what format they’ll ultimately form has yet to be revealed, although Kaulig Racing boss Chris Rice is confident fans will be happy with the end result.
Speaking on ‘The Kenny Wallace Show,’ Rice admitted any announcements regarding the Playoffs “got put on a back burner.” This is presumably down to the recent tragic death of legend Greg Biffle and his family in a plane crash in North Carolina.
The cause of the crash remains under investigation; however, NTSB Investigator-In-Charge Dan Baker explained in a press conference on Friday that Biffle’s Cessna 550 Citation, built in 1981, took off at around 10:05 am EST from Runway 28, turning left and flying for around five minutes before making a U-turn.
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“The initial point of impact was a runway light stanchion located about 1,800 feet from the runway threshold,” Baker said. “The airplane subsequently impacted trees, two other runway light stanchions, and the airport perimeter fence short of the runway threshold before coming to rest near the runway threshold. The airplane also came to rest oriented on an easterly heading.
“Post-impact fire consumed the majority of the fuselage and the inboard wing sections. All four corners of the airplane and flight control surfaces have been identified in the wreckage and the debris field. Both engines were present with the main wreckage.”
With the NASCAR world in mourning, any discussions regarding the upcoming season have recently been put on hold. However, with the clock ticking, and the non-points-scoring Cook Out Clash at Bowman Gray Stadium scheduled for February 1, the topic of the Playoffs was bound to return soon.
Rice told Wallace that he’s confident, “You’re gonna like [the format]. You will like it.”
“It’s not exactly what everybody’s posting about. They hadn’t made a final decision the last time I was involved,” he explained. “We need an adjustment. Do we need an overhaul? No. But we need an adjustment.
“I enjoy going back to Homestead. But we don’t need one race to make the difference. We know going to Homestead, if Kyle Larson’s in the final four, who the heck you think’s gonna win? Yeah. If Tyler Reddick’s in the final four, who the heck you think’s gonna have a shot? Come on. So they recognize that.
“The fans have been vocal. ‘Kenny Wallace is a big, big advocate of this. I’ve watched so many times. Kenny, change the direction of the lawsuit by saying X.’ And I’m like, geez, that’s good. We’ve listened as a sport. And it’s gonna be great.
“What I do know is I feel like 75 percent of the people are gonna love it. 10 percent are gonna be, ‘Ah, okay,’ right? And that’s gonna leave [five percent] of the people that’s gonna hate it.”
Despite this, Rice insisted that change was necessary, citing his belief that the sport risked alienating its younger audience if it went back to the pre-Playoff full 36-race championship.
“So with that being said, the traditional way of doing points would be tough to do in this era. Because we are looking towards a younger group of people, right?” he said.
“So that’s what we got to think about. Me and you, man, I’ll go back and watch them old races on Tubi. And like, dude, it might be one car in the lead lap. And somebody’s winning the point series by 487 points. Like, I mean, that ain’t exciting to the young guy or the young woman.
“So we got to make it exciting. And our attention spans, my social media guy says, ‘Remember, Chris, 30 seconds long, not four hours. 30 seconds.’”
Motorsports
UniFirst Corporation: Seeking New Paths?
Unifirst Corporation’s stocks have been trading up by 16.23 percent after unveiling robust third-quarter financial results.
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Engine Capital owns about 3.2% of UniFirst’s shares and has been pressing for a ‘value-maximizing sale’, hoping to better align company management with shareholder interests.
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Recently, there has been significant support for Engine Capital’s nominees at the UniFirst annual meeting, signaling increasing dissatisfaction with current leadership.
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The re-election of critical board members, like Steven S. Sintros and Joseph M. Nowicki, indicates both stability and shareholder support, although pressures for strategy reevaluation remain high from some investors.
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UniFirst’s involvement in the 2026 NASCAR Cup Series, backing Chase Elliott and the No. 9 team, might help in enhancing public engagement and brand visibility.

Live Update At 17:04:15 EST: On Monday, December 22, 2025 Unifirst Corporation stock [NYSE: UNF] is trending up by 16.23%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.
Quick Overview of Financials and Performance
When it comes to successful trading, discipline and timing are crucial. Traders are often tempted to rush into positions, driven by emotion rather than strategy. However, it’s essential to remember what seasoned professionals advocate. As millionaire penny stock trader and teacher Tim Sykes, says, “Be patient, don’t force trades, and let the perfect setups come to you.” This philosophy encourages traders to wait for ideal conditions rather than forcing positions in the market, emphasizing the importance of strategy and timing over impulsive decisions.
Despite the tumultuous governance environment, UniFirst is not standing still. Recent market numbers show a stock value bounce up and down, indicating high volatility. For instance, on Dec 25, 2025, the stock opened at $213.22 and closed at $197.64, after a rollercoaster of a day. Such fluctuations often suggest uncertainty among investors about future company performance. Intraday, the stock saw highs of over $218 and lows near $191, reflecting market volatility.
Financial reports show UniFirst’s management is cautiously navigating a challenging economic landscape. The recent earnings report highlighted an increase in operational revenue totaling $614.45M for the quarter, alongside significant operating expenses. Yet, the company maintained a healthy gross profit margin, showcasing the viable nature of their core business.
Growth metrics show UniFirst boasts a profitability edge. With an EBIT margin of 7.6% and gross margins near 36.6%, their financial health seems sound. Key ratios, like a low total debt-to-equity ratio of 0.03, suggest a leveraging strategy built for resilience rather than risk, critical in these times.
What’s interesting is how certain catalysts seem to be missing in propelling UniFirst’s stock. Poor strategic decisions are cited by some shareholders, costing millions in value loss. This sentiment is shared across various articles, echoing a louder call for potential systemic changes.
Influence of News on UniFirst’s Stock
The narrative around UniFirst is increasingly drawing attention, not because of groundbreaking innovations but due to internal governance dynamics and market presence decisions, like the NASCAR campaign. How does this impact numbers on a quarterly basis? The financials indicate a consistent revenue inflow, with a quarterly total of over $614M in operating revenue, keeping the business afloat. Yet, many believe a revamp of tactics might unlock further potential swiftly.
UniFirst’s profits, though steady, seem parked on a plateau. Shareholder calls for action reverberate among investors like Engine Capital, focusing attention on the need for strategic direction realignments. Pushing for a bold sales strategy might initiate a ripple effect, impacting stock perception across markets.
The willingness to embark on high-profile sponsorship ventures targets increased brand recognition, painting an optimistic picture about future revenue channels. Still, some concerns loom. With a current ratio of 3.2, UniFirst holds liquidity strength, allowing it to safely navigate immediate liabilities while investing in ventures like the NASCAR sponsorship.
More Breaking News
As the tug-of-war continues between those advocating change and those reinforcing current trajectories, the stock market keeps observing, waiting and speculating. Investors, thus, are glued to any developments relevant to management decisions.
The Demand for Strategic Reforms: Unchartered Waters
From what can be seen across the media lynchpins, UniFirst’s situation draws a fascinating question mark. Will they evolve under pressure?
While their primary sponsorship of a competitive NASCAR team captures attention, innovations surrounding core business offerings remain under review by many. Investors and analysts are showing a penchant for companies prioritizing adaptive strategies instead of stagnant operations.
This innovative push is threading into the corporate ethos of shareholder activists focused on constructive adaptations, party to using available avenues for reaching success.
Meanwhile, Engine Capital voices an opinion, making clear that underlying value destruction cannot carry on. A strategic shake-up, many argue, would unshackle hidden prospects for UniFirst.
In essence, the story continues to play out—a beautifully tangled narrative of investor aspirations, management ethos, and market realities. Stakeholders watch, strategize, and wait for the next chapter in UniFirst’s evolution. The outcome, however, lies between the call for innovation and steering current paths through calm and storm alike.
Conclusion: Harnessing Potential in an Evolving Landscape
The current trader atmosphere surrounding UniFirst is one of anxious anticipation entwined with belief. As millionaire penny stock trader and teacher Tim Sykes, says, “Preparation plus patience leads to big profits.” How these strategies unfold is central to whether UniFirst continues on its present course or veers towards innovative terrains, maximizing shareholder value. As uncertainty mingles with hope, this story, one of corporate intrigue, represents a crossroads for a company craving directional clarity. The coming days could bring profound changes to the narrative unfolding within UniFirst’s financial odysseys. Where it heads will have ramifications for more than just its shareholders—indeed, the industry observes a piece of history in the making.
This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.
Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:
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Motorsports
Veteran Automotive Executive Andy Thomas Named Vice President of Manufacturer Relations At Ten Tenths Motor Club
CONCORD, N.C., Dec. 22, 2025 /PRNewswire/ — Ten Tenths Motor Club has named longtime automotive executive Andy Thomas as its new Vice President of Manufacturer Relations, bringing more than three decades of global experience in luxury automotive sales, marketing and brand management to the newly opened motorsports and lifestyle destination.

In his new role, Thomas will develop and maintain relationships with OEM partners to understand their needs, perspectives and objectives, while working to identify opportunities for growth by leveraging new and existing partnerships to increase facility usage.
Click here for photos to support this release.
Thomas joins Ten Tenths Motor Club after serving as Vice President of Marketing and Communications for McLaren Automotive North Americasince 2015, where he led strategic marketing, communications and global strategy that helped drive record sales growth. During his decade with McLaren, Thomas oversaw experiential events in over 30 major metro markets and developed retail programs that significantly increased sales conversions and owner engagement.
“Andy’s reputation and relationships within the global automotive community are unmatched,” said Rick Hendrick, who founded Ten Tenths Motor Club in partnership with Speedway Motorsports. “His leadership will be instrumental in strengthening our partnerships with manufacturers and luxury brands as we continue to establish Ten Tenths as a world-class venue for automotive experiences.”
Prior to McLaren, Thomas served in leadership roles with Rolls-Royce Motor Cars in both Goodwood, U.K. and North America, where he guided global brand alignment and oversaw international marketing strategy across Europe, Asia-Pacific and the Middle East. Earlier in his career, he held key marketing and sales roles with BMW of North America, Ferrari North America and Land Rover North America, gaining experience in dealer relations, product marketing and luxury customer engagement.
“Our vision for Ten Tenths Motor Club is to establish the facility as not only a premier experience for passionate automotive enthusiasts, but also to create a destination for corporate events that is unmatched in the automotive industry,” said Speedway Motorsports President and CEO Marcus Smith. “We look forward to Andy joining our efforts to invite manufacturers from around the world to Ten Tenths Motor Club and the greater Charlotte region.”
A Clemson University graduate with a Bachelor of Science in Mechanical Engineering, Thomas also serves on the Board of the Erwin Center for Brand Communication at his alma mater. In that role, he mentors students, sponsors real-world marketing projects and connects students with opportunities across the automotive and luxury brand landscape.
A native of Salisbury, Maryland, Thomas began his career in dealer operations at Fox Chevrolet in Baltimore before joining the OEM side of the industry. His work has taken him across the United States, the United Kingdom and Europe, building a broad network and a deep understanding of international brand collaboration.
“I’m thrilled to join Ten Tenths at such an exciting time,” Thomas said. “The club’s vision represents the next evolution of automotive lifestyle and performance culture. I look forward to connecting global manufacturers with this extraordinary facility and to becoming part of the Charlotte community.”
Located adjacent to the iconic Charlotte Motor Speedway, Ten Tenths Motor Club combines exclusive track access, curated events and premium hospitality to create an unparalleled environment for members and partners. The facility has quickly become a premier destination in the Charlotte metropolitan area for automotive launches, luxury brand activations, enthusiast experiences and special events. Tickets are now on sale for Ten Tenths Motor Club signature public event, Heritage Invitational, April 9-11, 2026.
About Ten Tenths Motor Club
Based in Concord, North Carolina, Ten Tenths Motor Club is a private automotive and lifestyle destination designed for those who live and breathe performance. Located beside Charlotte Motor Speedway, the club offers members access to exclusive driving experiences, signature events, and brand collaborations with the world’s most respected automotive manufacturers and luxury partners.
Learn more at www.tententhsmotorclub.com.
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SOURCE Speedway Motorsports
Motorsports
Mobil 1, Autodromo Again Partner on Limited-Edition, Auto-Inspired Watch
The Mobil 1 brand has again teamed up with Autodromo to introduce a limited-edition, automotive-inspired wristwatch—the Group B Mobil 1 Edition. After the sellout success of their first collaborative timepiece, the Monoposto Mobil 1 Edition, the companies return with a new design crafted for motorsports enthusiasts.
Inspired by the Group B rally era, a short-yet-iconic period from 1982-86, the watch draws from a chapter widely regarded as one of motorsports’ most thrilling, according to officials. Group B combined fearless driving with advanced materials and bold engineering, producing the kind of speed and spectacle that helped define modern performance culture. Drivers charged across mountain passes, desert roads and snowy forest stages in machines that continue to shape the way fans view the sport today.
Autodromo’s interpretation of this era blends that history with modern craftsmanship. The Mobil 1 Group B Pegasus Edition features a bimetallic case construction with a lightweight 39mm titanium capsule housed within a stainless steel outer structure. Designed with a unisex fit, the watch offers a versatile wear experience for collectors and fans alike.

The integrated stainless-steel bracelet is finished with a black DLC coating for a sharp, contemporary look, and a high-contrast dial inspired by vintage racing tachometers reinforces the motorsports influence. Each piece arrives in a handcrafted aluminum box, and the bracelet can be easily removed with a spring bar tool for those who prefer to swap in a strap.
Blending Innovation & Passion
Only 70 watches will be available at Autodromo.com (retail value: $995).
“Group B represents a moment in motorsports where innovation and passion were at their highest. It still inspires so much of what the Mobil 1 brand stands for,” says Austin Johansen, North America marketing manager on behalf of the Mobil 1 team. “We loved seeing the response to our first watch, and we are excited to bring fans a second collaboration that celebrates both performance and lifestyle.”
For Autodromo, the Group B silhouette is one of the brand’s most iconic designs, known for its slim profile, precision and early-1980s high-tech aesthetic.
“The Mobil 1 brand sits at the heart of automotive culture, so this collaboration continues to feel purposeful and exciting for us,” says Bradley Price, founder of Autodromo. “This edition is a chance to honor an unforgettable motorsports era and create something that feels fresh, collectible and full of character.”
Key features include:
- Bimetallic titanium and stainless steel case
- Stainless steel integrated bracelet with hidden butterfly clasp and black DLC coating
- Miyota 9015 automatic movement
- Sapphire crystal with antireflective coating
- Water resistant to 50 meters
- 39mm case diameter
- 9mm case thickness
- 75 mm lug to lug
- 20 mm lug width
- Packaged in a handcrafted aluminum collector’s box
Motorsports
Bigrock Motorsports Crowned Indian Supercross Racing League Season 2 Champions
The Indian Supercross Racing League (ISRL) Season 2 concluded spectacularly with a historic Grand Finale at the EMS Corporation Stadium, Calicut. Megastar and ISRL Brand Ambassador Salman Khan was present on the ground, adding star power to an electrifying night of high-octane racing and live entertainment.
The finale witnessed a record-breaking turnout of over 32,000 fans, marking the highest-ever attendance for a motorsport event in India and reinforcing Kerala’s strong connection with motorsport and large-scale live sporting experiences.
Indian Supercross Racing League Season 2
Amid roaring crowds and intense on-track action, Team Bigrock Motorsports was crowned ISRL Season 2 Champions, capping off a fiercely competitive championship that unfolded across Pune, Hyderabad, and Calicut. The season showcased a compelling blend of international excellence and emerging Indian talent.
Also Read: Tesla Model Y’s HEPA Filter Can Filter Out 99.97 Pc Of Pollutants: Watch Video
The Calicut round delivered thrilling racing across all categories. Matt Moss from team BigRock Motorsports (Australia) claimed victory in the 450cc International class aboard the Kawasaki KX 450, while Calvin Fonvieille from team Apollo Indewheelers (France) dominated the 250cc International category on the Yamaha YZ 250. The 250cc India-Asia Mix class was won by Delvinator Alfarizi (Thailand) riding the KTM 250 SX – F, drawing thunderous applause from the packed stadium.
Indian Supercross Racing League Season 2 Result
Megastar Salman Khan, Brand Ambassador, ISRL, said: “Watching the Grand Finale in Calicut was truly special. The passion of the fans and the intensity of competition show how far Indian motorsport has come. ISRL is creating a platform where Indian riders can compete confidently alongside the world’s best.”
Also Read: Nissan Previews New Nismo Concept Ahead Of Tokyo Auto Salon 2026 Debut
Reflecting on the season, Veer Patel, Managing Director, ISRL, said: “Season 2 reflects the growing belief in Supercross across India. From Pune to Hyderabad and now Calicut, the record-breaking fan response shows the sport has truly found a home here, while we continue building strong pathways for Indian riders alongside world-class racing.”
Over the course of Season 2, 36 international riders from 21 countries, including Australia, France, the USA, Germany, Thailand, and South Africa, competed alongside India’s top riders such as Rugved Barguje, Ikshan Shanbhag, Prajwal Vishwanath, and Shlok Ghorpade, highlighting ISRL’s growing global stature.
Beyond the races, the Reise Moto ISRL Fan Park transformed EMS Corporation Stadium into a complete motorsport festival, featuring live music, racing simulators, interactive brand zones, food experiences, merchandise, and rider interactions, creating an immersive fan experience for families and enthusiasts alike.
Also Read: Tata Sierra EV Snapped Testing In India; Here’s What We Know So Far
With Season 2 concluding on a historic high, the Indian Supercross Racing League now looks ahead to expanding its footprint, strengthening grassroots development, and further positioning India on the global Supercross map.
Motorsports
Nissan plans to double NISMO lineup by 2028
On the Dash:
- Nissan plans to expand its global NISMO lineup from five models to 10 by 2028.
- The move supports a broader turnaround strategy focused on motorsports and performance vehicles.
- U.S. availability remains limited, and not all future NISMO models will reach every market.
Nissan plans to significantly expand its high-performance NISMO lineup as part of a broader turnaround strategy to reverse years of slowing sales and rebuild brand momentum.
The automaker announced this week that it intends to double the number of NISMO models offered globally, growing the lineup from five vehicles today to 10 by 2028. The expansion is tied to Nissan’s ongoing transformation plan, which places renewed emphasis on motorsports, performance engineering and enthusiast-focused products.
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NISMO, short for Nissan Motorsports, represents the company’s performance division and delivers upgraded versions of standard models. These vehicles typically feature more powerful engines, sport-tuned suspensions and distinctive exterior styling cues that set them apart from the core lineup.
In the U.S., Nissan currently offers just two NISMO-branded vehicles. The NISMO Z delivers an additional 20 horsepower compared with the standard Z and includes track-focused upgrades such as an oil cooler, performance tires and racing-style seats. The NISMO Armada, a recent addition, produces 35 more horsepower than the standard full-size SUV and includes suspension revisions and exterior enhancements.
While Nissan confirmed the global expansion, it did not specify which vehicles will receive NISMO variants or how many will be sold in the U.S. The company also indicated that not all 10 models are expected to be available in every market.
As part of the strategy, Nissan said it is open to working with external performance partners to broaden the NISMO portfolio. Those collaborations could help accelerate development and expand the brand’s reach without relying solely on in-house resources.
The NISMO push signals a shift in priorities for Nissan as it looks to reconnect with driving enthusiasts and strengthen its brand image. Performance models have historically served as halo vehicles, helping attract showroom traffic and reinforce engineering credibility across the broader lineup.
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