Sports Technology Market Share

Sports Technology Market Research Report: By Technology, Sports Type, Regional

IN, UNITED STATES, August 13, 2025 /EINPresswire.com/ — The Sports Technology Market is experiencing unprecedented growth, valued at USD 18.6 Billion in 2023 and forecasted to surge to USD 89.66 Billion by 2032. This remarkable expansion, with a compound annual growth rate (CAGR) of 14.17% from 2024 to 2032, highlights the dynamic transformation reshaping the world of sports through innovative technology integration.

Key Companies in the Sports Technology Market Include:

• Catapult Sports

• PlaySight

• Whoop

• Pioneer Athletics

• Nielsen

• IBM

• Kawasaki Heavy Industries

• Intel

• HawkEye Innovations

• Wearable X

• Zebra Technologies

• SAP

• SportRadar

• STATS Perform

• Opta Sports

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Components Driving the Market Growth

The sports technology market encompasses a wide range of components, including advanced equipment, state-of-the-art facilities, and robust infrastructure. These elements collectively enhance athletic performance, safety, and engagement, while also promoting the integration of sports into societal frameworks. Modern technologies are not just improving the game on the field but are also revolutionizing how sports organizations operate and how fans experience sporting events.

AI and Machine Learning: The New Game Changers

A significant driver of this market’s growth is the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These technologies are becoming central to innovation within sports, enabling:

• Player performance analysis: AI-powered analytics provide detailed insights into athletes’ physical condition, technique, and injury risk, allowing coaches to tailor strategies more effectively.

• Personalized training programs: ML algorithms create customized training regimens that optimize individual athlete development, enhancing skill acquisition and recovery.

• Fan engagement: Intelligent systems improve real-time interaction, personalized content delivery, and immersive viewing experiences.

This technological infusion is setting new standards for performance and entertainment in sports.

The Smart Stadium Segment: Leading the Charge

Among various market segments, the Smart Stadium segment commands the largest share, accounting for 42.59% of the market in 2022. Smart stadiums are equipped with advanced connectivity, IoT devices, and data analytics platforms, creating an enhanced experience for spectators and seamless operations for organizers. The segment is anticipated to grow in line with the overall market CAGR of 14.17%, driven by investments in infrastructure upgrades and demand for immersive fan experiences.

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Regional Insights: North America at the Forefront

Geographically, North America dominated the sports technology market in 2022, holding a substantial 32.9% market share. The region’s leadership is attributed to its early adoption of cutting-edge technology, strong sports culture, and significant investments in sports infrastructure.

Following North America, Europe and Asia-Pacific are also witnessing robust growth. Europe benefits from technological advancements and government support for sports innovation, while Asia-Pacific’s growth is fueled by expanding sports industries, rising consumer interest, and increasing digitalization.

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The OGraf standard focuses on a modular approach enabling integration into existing packages and allowing graphics to be rendered on digital platforms, traditional broadcasts, web streams, video editing tools and more

Finnish technology companies Media Tailor and SPX Graphics have joined forces to help media organisations adopt the latest version of HTML graphics as easily and cost-effectively as possible.

The companies are working together on sales, customer project delivery, and technical support for the European Broadcasting Union’s new OGraf standard, which is expected to be officially released next month.

The OGraf standard has been driven by the EBU HTML Graphics group. It focuses on a modular approach enabling integration into existing packages and allowing graphics to be seamlessly rendered on digital platforms, traditional broadcasts, web streams, video editing tools and more.

SPX Graphics has been an active member of the EBU’s working group from the beginning and has contributed directly to the standard’s development.

“The purpose of the standard is to enable manufacturers to create compatible HTML-based systems, thereby promoting the use of modern and agile HTML graphics across various productions and environments, such as newsrooms, playout systems, and sports broadcasting. With this partnership, we’re positioned to help the industry through this transition in the best possible way,” said Tuomo Kulomaa, CEO of SPX Graphics.

SPX Graphics’ OGraf-compatible solution includes a built-in server for hosting OGraf assets, a browser-based interface for managing and controlling graphics playout, and the capability to simultaneously produce up to 20 OGraf graphics across multiple outputs, said the company.

“With EBU’s work, we’ll now have common rules and clear guidance for HTML graphics. This will significantly simplify implementation for broadcasters. Partnering with SPX Graphics ensures that our customers are equipped with solutions that fully comply with EBU’s direction while unlocking the full potential of HTML graphics,” added Markus Paul, COO of Media Tailor Group.

Stick to your vision. Support your community. Embrace your rivals—even if one of them happens to be Larry Bird.

At the Opening Keynote of the ASAE Annual Meeting & Expo, NBA Hall of Fame player Earvin “Magic” Johnson spoke on all of those themes, sharing stories from his personal leadership journey. Moving from the stage to directly engage with audience members—“I’m not a stage guy, I like to be on the floor,” he said—he took questions while stressing the importance of compassionate leadership and entrepreneurship.

As chairman and chief executive officer of Magic Johnson Enterprises, Johnson leads an investment conglomerate whose holdings include sports franchises, technology companies, financial services firms, and more. 

What binds all of those efforts together, he said, is a determination to build communities.

“I wanted to invest in the poorest neighborhoods in America, the inner cities of America, the urban communities, because not only did they need options to take their families to a great restaurant or to a movie theater, but also it created job opportunities at the same time,” he said. He discussed how he encouraged LA gang members to set aside their conflict and work at one of his movie theaters, and tailored the menu at his Starbucks investments to better attract neighborhood customers.

Johnson noted that he himself grew up poor, one of ten siblings in Lansing, Michigan, before becoming a star high-school and college player, helping Michigan State University win the NCAA men’s basketball National Championship in 1979 over Indiana State. As a professional player with the LA Lakers, he was a three-time NBA MVP and 12-time All-Star while leading the Lakers to five championships.

Johnson credited his success to mindset as much as talent. “As leaders, it doesn’t matter how we grew up,” he said. “It doesn’t matter about our circumstance. It doesn’t matter what kind of rules they put in to try to stop us from trying to do good and great things. Leaders just make adjustments. Leaders still find a way to win. That’s what leaders do. They don’t make excuses.”

To that end, Johnson regularly returned to his rivalry with Larry Bird, who regularly faced off against him as a player on the Boston Celtics. “Your competitor can make you better,” Johnson said. “All of us in here, we’re better because either your competitor or somebody that you work with has pushed you to be. And now you’re doing that for those who work with you and for you. Larry Bird made me a better basketball player.” 

Change is a constant in every industry, Johnson noted, and encouraged attendees to look at change not as barriers but opportunities.

“Change is good,” he said. “Change is hard for some of us when we’ve been doing our job a long time a certain way, but with AI and new things coming in technology-wise, sometimes we have to make a change. I’m always changing, evolving, trying to get better so I can serve my customers better, my clients, and do a good job for my partners as well.” He added that those changes are prompting him to look for opportunities to provide AI-related jobs in underserved communities. “It’s going to be important that those kids don’t get left behind because there are a lot of job opportunities there,” he said. 

Concluding his appearance, Johnson stressed the importance of being flexible as leaders. He pointed to the example of Michael Jordan, who was invited to serves as captain of the USA men’s basketball “dream team,” which won the gold medal at the 1992 Summer Olympics. Jordan deferred the role to Johnson and Bird instead. 

“Sometimes you’ve got to step back,” Johnson said. “He wanted us to lead the team, because we were older than him… When he did that, everybody had to leave their ego at the door. Five thousand people are in this room, and you left your ego back home because you’re willing to learn, pick up new ideas and new strategies.”

In his own role at Magic Johnson Enterprises, Johnson said he strives to demonstrate openness and understanding of his people, and asked attendees to do the same.

“Understand who’s working with you, and how to motivate them, how to get the best out of them,” he said.” I know who I will put that pressure on, and I know who doesn’t work well under pressure…. Being a leader is understanding your team and then always setting a strategy. I’m a demanding CEO, but at the same time I’m an understanding CEO.”

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Jonathan Licht, Sky Sports’ chief sports officer for the UK and Ireland, has urged Big Tech to do more to address ongoing piracy issues that are damaging the value of live sports rights, as the pay-TV broadcaster enters the new rights cycle for English soccer’s top-tier Premier League.

Speaking at a Sky Sports Premier League launch event yesterday, Licht said the 3pm broadcast lockout for the UK had been a “point for piracy gains” in the market and risked devaluing the league’s rights as it had done for France’s Ligue 1.

He said: “I think it’s been fair to say that the [broadcast lockout of] 3pm games has been a point for piracy gains coming into this market from various places.

“Piracy is a very serious issue and a growing issue that has become significant. There’s a real concern that, despite the illegality and the links to organized crime, it’s being normalized in a way, and I think that is dangerous for the industry.

“It’s dangerous for rightsholders – we’ve seen the problems in France and the value there, and a lot of that’s been put down to broadcasters or new entrants saying they can’t get the right side of that [piracy]. That has been very value destructive.”

The comments follow the public collapse of France’s top-tier Ligue 1 rights deal between international sports broadcaster DAZN and the league’s governing body, the LFP, which was partially due to piracy in the country.

DAZN, which covered eight fixtures per gameweek through a €325 million (£280 million) deal, accused the LFP of inaction over piracy, claiming that it had devalued its rights and led to the broadcaster withholding rights fees on several occasions.

An LFP-backed report late last year seemed to back up DAZN’s concerns, as it was found that 37% of those who had watched Ligue 1 action during the first few months of 2024-25 had done so illegally.

The rights agreement between DAZN and LFP was eventually scrapped, despite several rounds of mediation, with LFP recently launching a direct-to-consumer (DTC) broadcast channel – named Ligue 1 Plus – ahead of the 2025-26 season.

Ligue 1 Plus is being distributed to telecom and TV heavyweights Bouygues Telecom, Free, Orange, and SFR, as well as the DAZN OTT streaming service.

Elaborating on the effect of piracy in the UK market and specifically its Premier League rights, Licht said tech companies and other stakeholders in the industry would need to “get on the rights side” of the issue to avoid situations like the one in France.

He said: “Sky Sports and all the people in this industry need to do what we can to tackle piracy – whether that’s lobbying Big Tech and the conversations we are having there, or engaging the government.

“I think it’s fair to say that we are starting to see a level of engagement from Big Tech, and we think there should be more.

“They should understand the responsibilities if they want to be part of the future of rights and sports relationships. So, they really need to step up into that space.”

Litch’s comments come as Sky Sports prepares to enter the first year of a new Premier League rights cycle.

In 2023, it was announced that the Premier League would continue to be shown domestically by pay-TV rivals Sky and TNT Sports after the duo secured four-year rights deals, running from 2025-26 to 2028-29, worth £6.4 billion ($8.45 billion) at the time.

The EPL made several changes to what was on offer to broadcasters, including the cycle increasing from the traditional three seasons to four, and an increase in the number of live matches per season available, from 200 to 270.

Sky has secured the maximum four of the five packages on offer and will air a minimum of 215 live matches per campaign, including Saturday 5.30pm kick-offs, Sunday 2pm and 4.30pm games, evening fixtures on Mondays and Fridays, and three midweek rounds, as well as all 10 fixtures from the final day of the season.

TNT, meanwhile, will broadcast a minimum of 52 matches per season, including all Saturday 12.30pm kick-offs and two midweek match rounds. Public broadcaster the BBC will continue to air its Match of the Day show after snapping up a weekly highlights package, meanwhile.

At the time, Conrad Wiacek, head of analysis and consulting at Sportcal (GlobalData Sport), said of the deal: “On the surface, the deal is a success and an increase for the league on its previous deal, guaranteeing $8.45 billion in revenue over the next four years.

“However, in real terms, the deal is a loss for the Premier League. More games are available in the packages, and the term is over four years as opposed to the three-year cycles it has previously operated in, meaning simply a lower cost per game, which is great for consumers but less so for the Premier League.”

Sky’s coverage starts later this week (August 15) with Liverpool versus Brighton and includes innovations, including Multiview, which will allow subscribers to watch up to four live matches concurrently, and the new Extra Time post-gameday show on Sundays hosted by Liverpool legend Jamie Carragher.

Multiview echoes the NFL’s “Red Zone” coverage, which bounces to where the action is among the games, and is part of Sky’s expanded offering aimed at adapting to the rapidly changing media environment.

As part of its offering, the broadcaster announced it will launch a new fan-driven initiative, Fanalysis, that will see fans chosen from each club to provide player ratings, manager verdicts, and perspectives across the Sky Sports app.

Asked if the broadcaster’s new fan engagement initiatives meant a pivot towards capturing new and younger subscribers over retaining current subscribers, Licht said both were equally important to the company as it looks towards the future.

He said: “A big part of going from 128 to 215 (Premier League games per season) is that we know we are creating more value for existing customers, but we also know we’re giving an opportunity for customers to reappraise Sky and Sky Sports and the value that it can bring.

“I think particularly, we see growth coming from the Now TV platform and the relationship you can have with sports fans.

“Growth is a really big part of our focus, particularly at this time of the year when we’re talking about new investments that we made. But we don’t take any of our customers for granted, and we’re making sure that we’re giving them more value.

“We know that there’s an opportunity for us to grow as well, because we’re giving people that reason to think about Sky Sports again.”

Gary Hughes, Sky Sports’ director of football, added: “With social and digital, we’re talking to potential customers, non-customers, and on Sky Sports News, there’s a lower price point to access.

“So, part of our role is showcasing the brilliant talent, brilliant action, and the opportunity to watch. There have been changes in Sky Sports and digital throughout the summer, and the reason why we’ve set ourselves up is to do just that.”

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As America’s favorite pastime hits the diamond, mobile sportsbooks are making it easier than ever for fans to get involved. The crack of the bat now comes with the convenience of a tap on your phone.

Mobile sports betting is really transforming how fans engage with baseball across the country. The Major League Baseball (MLB) season brings daily opportunities for excitement and with sportsbooks going mobile, placing wagers has never been more accessible or enjoyable.

Mobile First Tech

Online sports betting has been shaped by convenience, speed and seamless experiences. MLB enthusiasts no longer have to go to a retail sportsbook or sign on to a desktop to place their bets. Modern-day smartphones bring everything from real-time data to in-game bets to your pocket. That’s good news Missouri bettors will appreciate BetMGM Missouri, not least given forthcoming state legalization. 

Sites like Sports Betting Dime have really perfected wagering app configurations in readiness for this promotional launch, offering bettors a trustworthy roadmap to navigate it all. Baseball is very much suited to interaction on a mobile device. While waiting between pitches and between innings, users can process data, place intelligent bets and enjoy the adrenaline of betting without missing a beat of action. Everyone wins, pros and rookies alike.

Wearable Technology

Wearable technology is all the rage for fans interested in keeping up. This is a new level of fan interaction. Smartwatches and wrist-based fitness monitors can now sync to cellular wagering programs. This gives users real-time alerts, haptic alerts and even voice-command wagering initiations while live games play out.

While still in early stages, several operators are testing features that let bettors place quick wagers through their smartwatch without unlocking a phone. This hands-free interaction keeps users engaged even when they’re on the move, whether walking to the concession stand or taking public transport.

Wearables add a further element of personalization too. With biometric feedback such as heart rate, future apps can recommend betting forms based on excitement levels or monitor users’ responses to different plays. This blending of personal data and betting technology is an intriguing area of future development for mobile sportsbooks.

Tailored for the Baseball Crowd

More than action-packed games, baseball has more native pauses to its rhythm, which makes it perfectly compatible with in-game betting from a mobile device. It has been matched by operators with clean, MLB-centric interfaces. Expect in-app notifications, real-time player props and by-inning options. The baseball season runs a long time. Mobile apps remain updated by releasing content daily. There’s always fresh content available, including matchups, stats, and betting opportunities, keeping even die-hard fans returning daily.

Notifications keep you informed. Need to know when a game starts? When might it be delayed by rain? Your phone notifies you. These timely alerts let you adjust strategy pronto. Apps are cross-compatible too. iPhone, Android, or tablet, your account travels with you. The experience remains the same. There’s no downtime, and you don’t have to relearn the interface when you move to a different device. That sort of flexibility keeps fans engaged no matter where they are. Easy to do. But effective. It ensures betting remains nestled in daily MLB fan habits, right alongside looking up scores or reading recaps.

Designed With Simplicity in Mind

User-friendliness is modern sportsbooks’ top priority. Shiny graphics. Quick loading. Simple navigation enables beginners to get going quickly. Most of the apps feature really easy step-by-step instructions, live support access and tutorial tools to help users make wise decisions. Most websites also have exclusive offers to new users, which often include initial bonuses or specific deals based on big sporting events. 

Payment processing has also become easier. With bank transfer, Apple Pay and PayPal integrations, adding or withdrawing money is as seamless as ordering food or calling a ride. Two-factor authentication and encryption keep users’ data secure and further establish trust.

Keeping Up with the Season

Baseball’s long season and packed schedule mean mobile apps must stay sharp. Top operators update their platforms daily with the latest matchups, stats and betting lines. This ensures fans always have the most relevant information at their fingertips and cell notifications let users know when lineups start. When it’s going to rain or when big moments happen, all of these can have an impact on bets placed. 

Sportsbooks update content to keep it fresh throughout grueling MLB schedules and cross-platform support also comes into play. Whether you’re working from an iOS, Android, or tablet device, your preferences and account accompany you. That consistency translates to a seamless experience regardless of where or how you decide to participate.

Sports Fan Culture

It’s changing how fans wager and consume sports overall. The MLB season, once enjoyed in purely win-loss terms, now has a strategic, interactive component that appeals to a newer kind of fan. Platforms tend to integrate links to social networks, where fans share picks, revel in wins, or game-plan. That creates more of a communal experience around betting. This means the interaction isn’t just transactional but emotional and cultural.

The MLB season symbolizes tradition. It’s about excitement and camaraderie and with sports betting accessed through mobile devices, followers can invest much more personally in the game. From live play to in-play bets, it’s available at the touch of a finger. Technology advances. So does the fan experience. With great sports betting platforms, like Sports Betting Dime showing the way, the future of the baseball entertainment experience is bright.