NIL
Ohio State launches new group to support NIL opportunities


The university’s Department of Athletics and Learfield’s Ohio State Sports Properties have formed the Buckeye Sports Group.
COLUMBUS, Ohio — The Ohio State University announced it’s launching a new strategic group that’s designed to support, streamline and enhance Name, Image and Likeness opportunities for student-athletes.
The university’s Department of Athletics and Learfield’s Ohio State Sports Properties have formed the Buckeye Sports Group, according to a release.
“By creating a dedicated team of NIL leaders, this strategic partnership will empower Buckeye student-athletes to maximize their brand value while competing at the highest level,” the university says.
The announcement comes after a federal judge approved the terms of a $2.8 billion antitrust settlement last week, which will allow schools to directly pay players through licensing deals.
Ohio State says a key part of the settlement is the implementation of a Fair Mark Evaluation process and a “range of compensation” designed to establish standardized benchmarks for NIL deals across sports and institutions. The Buckeye Sports Group intends to serve as a centralized hub for NIL brand deal facilitation, corporate partnerships, student-athlete storytelling and NIL support.
The Buckeye Sports Group will have access to Learfield’s Compass NIL technology to facilitate deal transactions and gain insights into student-athlete interests.
The group will support Ohio State student-athletes with a focus on three areas: deal facilitation and management, content creation and storytelling and support services.
“Ohio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,” said Ohio State’s Deputy Director of Athletics Carey Hoyt. “By combining the power of our athletic brand with Learfield’s expansive network, we are creating an innovative, full-service approach to NIL that directly benefits our student-athletes.”
In a move to streamline and optimize NIL operations, the group will work to consolidate existing NIL collectives under a single marketing team. The founding members of THE Foundation and The 1870 Society, two existing NIL collectives, will remain engaged and serve in an advisory capacity to the new group.
“We’re incredibly thankful for everything our NIL collective’s leadership, businesses and donors have done to support our student-athletes,” Senior Vice President and Wolfe Foundation-Eugene Smith Endowed Athletics Director Ross Bjork said. “Their commitment has helped shape the landscape in powerful ways. As we move forward with a more unified approach, we’re excited to combine efforts and further strengthen the NIL success of our student-athletes.”
To read more about the new group, click here.
NIL
USC Trojans Leaning into New Era of College Football with Wave of Re-Signings
Since the introduction of name, image and likeness (NIL) in July 2021 and the transfer portal turning every offseason into free agency with no guidelines, college football has never been the same. It’s an unprecedented era but the current state of the sport.
NIL effects recruiting, it factors into a player’s decision to enter the draft or return to school and can determine whether someone decides to return to their current school or explore other options in the portal. Revenue-sharing was also instituted this summer.
It’s a battle to retain players on your own roster. The portal allows student-athletes to transfer as many as they want with no restrictions and player movement has become rampant, seven of the last nine Heisman winners were transfers.

It’s all part of the new norm of college football and the USC Trojans have embraced it. Re-signing players is nothing new, it has always been happening at the end of every semester with scholarships.
It’s the same idea with NIL and revenue-sharing, but the Trojans are just approaching it in a different way than the rest of the country and it has gone viral.
Southern Cal has been making official re-signing announcements and posting them on social media. Players are making video messages for the fans. It’s all reflective of the NFL model when a player signs an extension with their current team or sign with a different team in free agency.
Everything USC general Chad Bowden does is with purpose. In just first season with the Trojans, Bowden reeled in the No. 1 ranked recruiting class. It’s a strategic personnel and creative department in Los Angeles that could be on their way to starting a new trend in college football.
Returning Star Players

All eyes have been on what will redshirt junior quarterback Jayden Maiava do in 2026. The lure of entering the NFL Draft was tempting, especially considering it’s a particularly weak quarterback class that he could take advantage of.
Well, the re-signing of Maiava made it official that he would be returning to USC. So will the team’s two leading scorers in Waymond Jordan and King Miller. Freshman standout receiver Tanook Hines, also made his official.
Tobias Raymond’s versatility was massive for the Trojans. The local product started all 12 games at either guard or left tackle.
MORE: USC Quarterback Husan Longstreet Faces a Transfer Question
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Jahkeem Stewart arrived last winter as a highly touted five-star defensive lineman. The New Orleans native played all 11 games this season with a stress fracture in his foot. It limited his practice reps, but still, Stewart made his presence known in the Big Ten.
He is joined by starting defensive ends Kameryn Crawford and Braylan Shelby, and fellow freshman defensive lineman Floyd Boucard.
Redshirt freshman Marcelles Williams quietly became one of the top cornerbacks in the Big Ten the second half of the season. With a season under his belt and the guidance of cornerback coach Trovon Reed, sky is the limit for Williams.
Jadyn Walker started any time USC went with a 4-3 defense, rather than its traditional 4-2-5 defense. Walker will get the start in the bowl game in its traditional defense, with Eric Gentry opting out of the bowl game and is prime candidate to become a full-time starter next season.
Underrated USC Re-Signings

Redshirt freshman offensive tackle Justin Tauanuu started all 12 games this season. In a year where the Trojans had to shuffle around its offensive line on almost a weekly basis, the 6-foot-6, 315-pound Huntington Beach (Calif.) product was a constant at right tackle with Raymond playing on the left side.
Prophet Brown has missed the entirety of the 2025 season after suffering a hip injury during the second week of fall camp. Brown was projected to start at nickel and then it was freshman Alex Graham, who missed the first half of the season with an injury himself. Those injuries caused a ripple effect in the secondary.
The redshirt senior is able to use a medical redshirt. Brown dressed for practice this week for the first time since fall camp. Whether he plays is the bowl game in some capacity or not, Brown will be back in 2026.
One of the more intriguing players come this spring will be freshman cornerback RJ Sermons. The local product reclassified to the 2025 class in May and did not enroll on campus until just before the start of fall camp.

Originally the No. 1 rated cornerback in the 2026 class, Sermons spent his first season working with the Trojans staff and getting acclimated to college football. Although he didn’t take a single snap this season, USC brought Sermons with the team on every road trip he was healthy for.
Sermons will be part of a young, but incredibly talented cornerback room for Southern Cal in 2026 and a position battle that will carry well into fall camp, if not the season.
When Kamari Ramsey and Bishop Fitzgerald went down with injuries in the first half against Iowa on Nov. 15 that cost them the rest of the season, safety Kennedy Urlacher stepped into the lineup opposite of Christian Pierce.
With Ramsey primarily playing nickel this season and occasionally moving back to safety, Pierce has started almost every game this season. Now, he becomes the vocal presence on the backend of the defense.
But for Urlacher, when the injuries happened, he had not taken a defensive snap since week 2. The Notre Dame transfer played well in the second half the Trojans big time win over Iowa, and started the final two games.
Urlacher and Pierce project as the starting safeties next season. Redshirt freshman Marquis Gallegos, who also resigned, will serve as the third safety and get a head start on that competition.
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NIL
Major college football program missing 26 players for bowl game
The Pinstripe Bowl was meant to serve as a bridge year moment for Clemson, a chance to reset expectations and evaluate younger talent with an eye toward 2026.
Instead, Dabo Swinney’s Monday media session revealed that 26 scholarship players won’t be available for the Tigers’ Dec. 27 Pinstripe Bowl against Penn State.
That tally, largely injuries, a cluster of transfer departures and a handful of early NFL opt-outs, compounds a season that started with top-five expectations and ended 7-5.
Swinney said 17 absences are injury-related, five players opted to transfer, and four declared for the NFL Draft; among those not playing are defensive stalwarts such as linebacker Wade Woodaz, defensive end T.J. Parker, and cornerback Avieon Terrell.
Offensively, Clemson still has quarterback Cade Klubnik, who threw for 2,750 yards and 16 touchdowns this season, but the Tigers will be without several key offensive linemen and skill-position contributors, including Antonio Williams and Bryant Wesco Jr., the team’s second- and third-leading receivers.

The 2025 campaign itself was already a disappointment by Clemson standards.
A series of close losses to LSU, Georgia Tech, and Duke left Clemson 7–5 and out of playoff contention despite opening the season ranked No. 4 in the preseason AP Top 25.
Those results eliminated any margin for error, and the loss of more than two dozen scholarship players now makes the bowl a significant test of depth.
Penn State enters at 6–6 amid a coaching transition, with roster questions of its own but fewer high-profile opt-outs reported so far.
Penn State will be coached by interim Terry Smith after James Franklin was fired midseason and later took the Virginia Tech job.
For Clemson, the situation has immediate implications for its bowl competitiveness and longer-term questions about roster depth, retention, and development.
The Pinstripe Bowl will be played at Yankee Stadium on Dec. 27 (Noon ET, ABC).
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NIL
Arch Manning takes NIL pay cut to boost 2026 Texas Football roster
There are plenty of examples of a star in pro sports taking less money in order to help the overall roster. But it isn’t something that’s hit college football yet … until now, thanks to Arch Manning. Manning has asked to take a reduced portion of the Longhorns’ direct payout pool.
Manning’s aim at taking less NIL funds is to help improve the roster around him. Just like Patrick Mahomes, who regularly gives up millions to help the Kansas City Chief’s roster. Tom Brady did it with New England. Dirk Nowitzki, Tim Duncan, LeBron James, Kevin Durant, Jalen Brunson, Aaron Rodgers and Ben Roethlisberger have all helped the rosters around them by taking less.
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In the pros, there are salary caps to negotiate. While college has no salary cap (yet), there is a finite amount in the NIL house pool. Texas can only spend what it has available. And while that pool is one of the biggest in the nation, Texas still follows a budget.
No doubt, Manning will be hoping the Texas coaching staff uses some of the freed up football revenue sharing funds on the offensive line. The line struggled in front of Manning all season and certainly inhibited his development early in the season.
Two offensive linemen are gone after the Citrus Bowl and Texas might lose a third. Left tackle Trevor Goosby was named first-team All-SEC is now contemplating going pro. Running back Jadan Baugh from Florida is also on Texas’ radar. The talented RB won’t be cheap.
Of course, it’s not like Manning will starve. The redshirt sophomore has one of the highest NIL valuations in nation. Manning has NIL deals with Red Bull, Panani, Uber and Warby Parker. Manning made north of $3.5 million in NIL deals in 2025, according to the Houston Chronicle.
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With a big name that attracts major brands, Manning doesn’t need his big deals supplemented. But most college athletes are paid by the common pool of funds. Manning frees up some of that money for transfers.
This article originally appeared on Longhorns Wire: Manning Pay Cut: Texas QB asks for less NIL money to help boost roster
NIL
Top 5 transfer portal landing spots for TCU quarterback Josh Hoover
The NCAA Transfer Portal claimed another big name on Thursday night.
TCU star quarterback Josh Hoover has announced he intends to move on from the program. Hoover spent the last four seasons with the Horned Frogs, taking over as the starter midway through the 2023 campaign and putting up big numbers in each of the last two years.
In 36 career games, Hoover has completed 771/1183 passes for 9,629 yards with 71 touchdowns to 33 interceptions. He added eight more scores on the ground. There’s a very real likelihood that Hoover’s the most productive quarterback returning to the sport in 2026.
Hoover ranks in the top 5 in TCU program history in touchdown passes and total offense. He’s expected to be a coveted option in the portal.
Where are five landing spots that make sense for Hoover?
Indiana Hoosiers

Back in the College Football Playoff with a different starter for the second consecutive season, Indiana has put together one of the most impressive runs in the sport since Curt Cignetti took over the program.
The undefeated Hoosiers produced their first Heisman Trophy winner in school history last weekend as star quarterback Fernando Mendoza ran away with the award. Mendoza has another season of eligibility remaining, but is projected to be a top selection in the 2026 NFL Draft.
Indiana has already been linked to Hoover, per CBS Sports’ Chris Hummer.
Miami Hurricanes

Miami has lived in the transfer portal over the past few years, investing plenty of time and money into building a contender for Mario Cristobal. The moves finally worked out in 2025 as a massive financial commitment to secure Carson Beck from Georgia helped power the Hurricanes to the playoffs.
Though the conclusion of the 2024 season was a disappointment, former Miami quarterback Cam Ward was developed into the No. 1 pick in the most recent NFL Draft. Beck will likely get a shot at the professional level as well.
With little proven depth on the roster, it makes sense to bring in another experienced quarterback like Hoover to keep the Hurricanes on the right track. Miami has proven it’s willing to pay up.
Oregon Ducks

Oregon is a known quarterback factory, sending former stars such as Marcus Mariota and Justin Herbert to the NFL. That hasn’t changed since Dan Lanning took over the program in 2022.
The Ducks have had a quarterback drafted in back-to-back years, with Bo Nix going in the first round in 2024 and Dillon Gabriel being selected within the top-100 picks in 2025. Lanning could do it again next April with Dante Moore, who is nearing the end of a career year.
If Moore does leap to the professional level, Hoover would be a solid fit. Nix, Gabriel, and Moore all began their college careers at different schools and later transferred to Oregon, a similar path Hoover is embarking on.
Texas Tech Red Raiders

Suiting up for a playoff contender is pretty cool. Having a chance to win championships and staying home in the process might be even cooler.
Texas Tech has firmly entrenched itself as a program to reckon with in the modern age of the sport. The Red Raiders have plenty of money, and they’ve shown they’re willing to use it to pull in elite talent from the transfer portal and high school ranks.
With Behren Morton exhausting his eligibility following the playoff run, Texas Tech has to decide if it wants to turn the program over to another transfer or a homegrown talent like Will Hammond.
Either way, Hoover is from Texas and he’s already in the state.
Houston Cougars

An outlier among four other programs that have a chance to win it all, Houston is on the come-up. The Cougars haven’t been shy about writing checks, evidenced by the program signing five-star quarterback Keisean Henderson during the Early Signing Period.
Redshirt junior starter Conner Weigman does have one season of eligibility remaining and has stated he intends to return next season. Decisions are quick to change in this era, so never say never.
Would Houston bring in Hoover while Henderson develops for a season? Or should the program stick with Weigman as a veteran leader for Henderson?
Weigman just joined the program as a transfer last year. He was fine, but unspectacular this fall, and an upgrade could help the Cougars break their ceiling.
Read more on College Football HQ
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• Paul Finebaum believes one SEC school is sticking by an ‘average’ head coach
• SEC football coach predicts major change after missing College Football Playoff
• Predicting landing spots for the Top 5 college football transfers (Dec. 17)
NIL
South Carolina Upstate visits Youngstown State after Carroll’s 31-point outing
South Carolina Upstate Spartans (8-6) at Youngstown State Penguins (7-5, 2-1 Horizon League)
Youngstown, Ohio; Saturday, 1 p.m. EST
BOTTOM LINE: Youngstown State hosts South Carolina Upstate after Cris Carroll scored 31 points in Youngstown State’s 80-77 overtime loss to the Robert Morris Colonials.
The Penguins are 4-0 on their home court. Youngstown State scores 80.2 points and has outscored opponents by 10.9 points per game.
The Spartans are 2-5 on the road. South Carolina Upstate is fifth in the Big South scoring 79.6 points per game and is shooting 46.2%.
Youngstown State averages 10.4 made 3-pointers per game, 3.8 more made shots than the 6.6 per game South Carolina Upstate gives up. South Carolina Upstate has shot at a 46.2% rate from the field this season, 3.3 percentage points greater than the 42.9% shooting opponents of Youngstown State have averaged.
TOP PERFORMERS: Carroll averages 3.0 made 3-pointers per game for the Penguins, scoring 16.4 points while shooting 48.6% from beyond the arc. Rich Rolf is averaging 10.8 points over the last 10 games.
Mason Bendinger is scoring 16.1 points per game and averaging 3.1 rebounds for the Spartans. Carmelo Adkins is averaging 1.9 made 3-pointers over the last 10 games.
LAST 10 GAMES: Penguins: 6-4, averaging 81.3 points, 33.6 rebounds, 15.2 assists, 9.1 steals and 3.3 blocks per game while shooting 49.6% from the field. Their opponents have averaged 67.7 points per game.
Spartans: 5-5, averaging 75.4 points, 33.5 rebounds, 14.1 assists, 6.1 steals and 5.0 blocks per game while shooting 43.9% from the field. Their opponents have averaged 73.2 points.
___
The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.
NIL
Arch Manning agrees to reduced NIL share to help Texas build roster
In a college football world where NIL numbers keep climbing, Arch Manning is going the other way.
Photo by Tim Warner/Getty Images
The Texas quarterback has agreed to take a reduced share from the Longhorns’ revenue-sharing pool for the 2026 season, according to Justin Wells of Inside Texas. Manning was entitled to a full portion of the program’s revenue cap but opted to scale it back in an effort to give Texas more flexibility to strengthen its roster.
It is a move that stands out in the current landscape. It is also one Manning can afford to make.
Manning remains one of the most marketable players in college football and has a long list of endorsement deals that will continue to pay handsomely. Even with less money coming directly from the school, he is still expected to earn millions in 2026.
This is not the first time he has shown restraint, either. Manning has consistently been selective with his NIL opportunities since arriving in Austin.
The timing matters. The 2026 season is widely expected to be Manning’s last at Texas before he makes the jump to the NFL. From that perspective, the decision is straightforward. He wants the best possible team around him for one more run at a national championship.
Manning has already demonstrated his commitment to the program. He waited his turn behind Quinn Ewers for two seasons without entertaining a transfer and now is willing to sacrifice a portion of his compensation for the good of the roster.
On the field, the growth showed. After a shaky start in 2025, Manning finished with 2,942 passing yards and 24 touchdowns. Texas rebounded from a 3-2 opening to win six of its final seven games, punctuated by a decisive win over Texas A&M.
It is not a common move. It is a very Arch Manning one.
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