SAN JOSE, Calif.—Harmonic will showcase video streaming and broadcast delivery innovations during IBC2025, set for Sept. 12-15 at the RAI Amsterdam Convention Center.

The company will spotlight hybrid cloud and on-premises streaming solutions, artificial intelligence-driven workflows, ad insertion technologies and advancements in live sports streaming. The solutions enable broadcasters and service providers to elevate viewer engagement, unlock new monetization opportunities and improve operational efficiency across their video infrastructure, the company said.

Major League Soccer are piloting innovations that are transforming fan engagement, athlete performance, match officiating and content production. The league’s long-term strategy focuses on embedding AI, advanced wearables, immersive digital tools, and data-driven analytics directly into the fabric of the sport—positioning MLS as a proving ground for technologies shaping the future of soccer and the broader sports industry.

This leadership will be on full display during MLS All-Star Week in Austin, Texas, where the league will host its Future of the Game Showcase on July 22 and 23 at Q2 Stadium. The Showcase offers a rare in-game demonstration of breakthrough technologies and direct access to the innovators shaping the next generation of the sport.

More than a vision, this work is already in motion. MLS is piloting emerging technologies in high-profile, live environments, accelerating the sport’s evolution and delivering real value to fans, players, and clubs. From personalized fan experiences to new performance insights and advanced production tools, these efforts are expanding what’s possible both on and off the field.

Through its Innovation Lab and direct partnerships with emerging startups and technology pioneers, MLS is cultivating a robust pipeline of innovation that is delivering meaningful impact and strengthens MLS’ role as a sports tech incubator This work reinforces the league’s leadership in global soccer and provides tangible benefits to clubs, players, and fans — enhancing performance insights, creating more personalized and immersive experiences, and unlocking new opportunities at every level of the sport.

MLS’ efforts complement the league’s landmark partnership with Apple. Together, MLS and Apple are global trailblazers in sports streaming, driving innovations in production and fan experience while deepening connections with the league’s young, digitally native audience.

“We believe that through innovation we can define the future of soccer and sport,” says Chris Schlosser, SVP of Emerging Ventures, Major League Soccer. “At MLS, we are committed to testing and integrating emerging technologies that elevate athletes, transform fan experiences, and push the game forward. The Future of the Game Showcase is a unique opportunity to see this work in action—through live demonstrations and partnerships with some of the most forward-thinking companies in sports technology.”

Future of the Game Showcase — Participating Technologies and Companies:

• EDGE Sound Research: Intelligent audio infrastructure for live entertainment that automatically isolates sound objects to create personalized, immersive experiences. Throughout the showcase EDGE Sound Research will be showing a live demo of immersive sound that is designed to enhance the stadium experience.
• OLIVER Sports: GPS trackers powered by AI that capture athletic and soccer-specific metrics—including ball interactions—to deliver actionable insights that help coaches optimize training and scout top talent, while enabling players to enhance performance and reduce injuries. Players participating in the MLS NEXT All-Stars Game presented by Allstate will be wearing the devices that will show data and insights from the match.
• Soccerment: A sports technology company leveraging AI, wearable devices, and advanced analytics to enhance player development, scouting, and performance analysis. Soccerment will showcase their connected devices, data from the MLS NEXT All-Star game presented by Allstate, and AI Content Generation capabilities.
• Wicket: Facial authentication platform leveraging computer vision technology to enable seamless event experiences with facial ticketing, payments, access control, and credentialing. Onsite at the Future of the Game Showcase, Wicket will be demoing their facial ticketing and payments systems for guests.
• Camb.AI: AI dubbing platform that instantaneously translates content into any language while preserving the original speaker’s voice and tone—bringing any game to life for global audiences. Camb.AI will be providing real-time audio translation into multiple languages throughout the MLS All-Star Skills Challenge presented by AT&T and MLS All-Star Game.
• Lubu Technologies: AI-powered wearable solutions that track force impacts, cleat performance, and foot pressure to improve athletic performance and recovery in real time. Lubu Technologies will be supporting the MLS NEXT All-Star game and showing output from the match.
• Sportec Solutions: MLS’ Data Creation Partner will present AI-driven technologies designed to enhance fan engagement and storytelling including AI Live Ticker and Data Story Finder tools along with innovative broadcast visualizations.
• OneCourt: A tactile broadcast that transforms gameplay into trackable vibrations, allowing fans with visual disabilities to experience the game through touch. OneCourt’s system will be showcased live during the MLS All-Star Game.

The sports industry is undergoing a transformative shift as data becomes an increasingly important part of commercial strategy. From enhancing player performance to unlocking new revenue streams, data’s role in transactions—whether sponsorship deals, talent recruitment, or venue management—could be pivotal. This Insight explores the strategic use of data in sports, the legal considerations it could introduce, and best practices for mitigating risks while maximising value.

THE GROWING IMPORTANCE OF DATA IN SPORTS TRANSACTIONS

Data is becoming a critical asset for sports organisations, driving decisions both on and off the field. Data is gathered from multiple sources: live game observations and TV broadcasts supply real-time statistics and tactical insights, while online platforms track fan engagement through social media interactions and digital behaviour. Sensors and wearable devices monitor athlete performance metrics like heart rate, speed, and biomechanics to tailor training and reduce injury risks. Historical records, such as archived game footage, seasonal trends, and past fan activity, provide context when benchmarking progress and predicting outcomes.

Together, these sources create a comprehensive data ecosystem, blending real-time and historical insights with athlete biometrics and fan analytics. These insights enable teams, leagues, and sponsors to refine strategies, from tailoring training regimens to personalising fan experiences.

Data-sharing clauses are increasingly being negotiated to offset sponsorship costs and other expenditures. Sponsors may seek access to fan demographics or purchasing habits to measure campaign effectiveness, which access teams could monetise without compromising sensitive information. The challenge lies in structuring agreements that balance commercial opportunities with legal and ethical safeguards.

STRATEGIC DATA SHARING IN SPONSORSHIP DEALS

Modern sponsorship agreements now routinely incorporate data-sharing provisions, reflecting the growing recognition of data as a value driver. For instance, a professional sports team partnering with a corporate sponsor can grant access to anonymised fan engagement metrics derived from ticket purchases and in-stadium activations. This data would enable a sponsor to refine targeted marketing campaigns, ultimately attributing a measurable increase in customer conversions to the partnership.

Such arrangements require thorough drafting to avoid overreach. For example, there could be requests from sponsors for access to player performance analytics, including biometric data collected during training sessions.

This may be considered too far, and counteroffers limiting shared data to aggregated fan demographics and anonymised social media interactions—ensuring compliance with athlete privacy agreements and league regulations—may be more palatable; it remains important to define data boundaries upfront, particularly when balancing sponsor expectations with ethical obligations.

SPORTS BETTING

Data can play a transformative role in the sports betting landscape, enabling innovations such as in-play betting where real-time data allows sportsbooks to create dynamic markets for wagers placed as a game’s events unfold. This immediacy enhances engagement by letting bettors react to live developments, such as a pivotal play or shifting momentum.

To ensure fairness and competitiveness, sportsbooks depend on accurate, timely data to set precise odds and design betting markets that reflect real-time conditions, empowering users to make informed decisions.

Beyond traditional wagering, data can be equally vital in fantasy sports, where participants rely on detailed player statistics, injury updates, and performance trends to craft winning strategies. Together, these applications illustrate how data not only fuels the technical infrastructure of sports betting but also enriches user experiences through transparency, strategic depth, and adaptability.

ENHANCING PLAYER PERFORMANCE AND TRAINING

Data-driven approaches are also revolutionising how athletes train and perform, enabling teams to refine player development with unprecedented precision. Performance analysis lies at the core of this transformation, as coaches and analysts leverage player statistics to dissect strengths, diagnose weaknesses, and craft tailored game strategies.

Beyond traditional metrics, wearable devices now capture biometric data such as heart rate variability, sleep patterns, and exertion levels, allowing teams to optimise training intensity, minimize injury risks, and ensure athletes operate at peak physical condition. Meanwhile, GPS trackers and motion-sensing technologies generate positional and movement data (tracking speed, acceleration, and spatial positioning) to evaluate tactical decisions and physical efficiency in real time.

Complementing these tools, advanced analytics platforms simulate game scenarios, enabling teams to test strategies in virtual environments and prepare for high-pressure situations without physical strain. Together, these innovations create a holistic framework for athlete development, blending science and strategy to elevate performance while safeguarding long-term health.

TECHNOLOGICAL INNOVATIONS AND LEGAL COMPLEXITIES

Emerging technologies such as wearable devices and AI-driven analytics tools can reshape sports transactions. Wearables, for example, track real-time physiological data to optimise athlete performance and reduce injury risks. While these tools offer competitive advantages, they also introduce legal challenges. Biometric data, classified as sensitive under regulations such as the EU’s General Data Protection Regulation (GDPR), requires explicit athlete consent and robust encryption protocols to prevent misuse.

AI applications extend beyond player performance, influencing operational decisions such as ticket pricing and venue management. A European football club recently leveraged AI to analyse concession sales patterns and identified peak demand periods for specific products. By renegotiating terms with third-party vendors to access queue-time data, the club optimised kiosk placements, reducing wait times and increasing revenue by 15%. Such innovations highlight the need for contracts that address data ownership, usage rights, and third-party dependencies.

ETHICAL AND REGULATORY COMPLIANCE IN DATA GOVERNANCE

The ethical implications of data use in sports are increasingly under scrutiny. A high-profile case involving a European football club illustrates this tension: the club faced regulatory penalties after deploying AI tools to scout talent without securing explicit consent from players. The incident highlighted the risks of conflating performance analytics with personal privacy rights, particularly under frameworks like the EU AI Act, which mandates transparency in automated decision-making.

Compliance can extend beyond privacy laws. In mergers and acquisitions, due diligence should now include audits of data practices. A recent acquisition of a sports tech startup revealed undisclosed liabilities when the target’s AI recruitment tools were found to use noncompliant datasets, exposing the buyer to potential GDPR violations. Such scenarios emphasise the need for rigorous checks on data provenance, algorithmic bias, and regulatory alignment.

OPERATIONAL DATA AND FAN ENGAGEMENT STRATEGIES

Operational data, which can be often overlooked in traditional agreements, could hold significant untapped value. Stadiums equipped with Internet of Things sensors generate vast datasets on crowd movement, concession sales, and security logistics. Data can empower sports organisations to deepen fan engagement and maximize revenue through targeted strategies.

By analysing fan preferences, teams can craft hyper-personalized marketing campaigns, refine ticket pricing models, and identify high-value season ticket prospects. In-stadium experiences are enhanced with tailored promotions and dynamic advertising, while digital platforms leverage behavioural insights to deliver customized content.

Central to this approach is customer relationship management–driven loyalty programs, which segment fan profiles to foster long-term connections. Sponsorships also benefit, with data revealing audience demographics and spending habits to align brands with receptive fanbases. Together, these tactics transform raw data into actionable tools for driving both emotional loyalty and financial growth.

Social media sentiment analysis is becoming a staple in sponsorship negotiations. A motorsport team partnered with a beverage brand to analyse real-time fan reactions during races, enabling dynamic adjustments to digital advertising content. This approach not only enhanced fan engagement but also provided the sponsor with actionable metrics to justify its investment.

NEGOTIATION STRATEGIES FOR DATA RIGHTS

Effective data governance should begin with precise contractual language. Ambiguous terms such as “data” or “analytics” may lead to disputes, as seen in a case where a sponsor interpreted “broadcast metadata” to include real-time player tracking data. The team resolved the conflict by refining definitions to explicitly exclude biometric and performance metrics, preserving competitive confidentiality.

Key clauses to consider include purpose limitation, which restricts data use to predefined objectives such as marketing analytics, anonymisation requirements mandating aggregation to protect individual privacy, and third-party restrictions prohibiting resale or unauthorised sharing of datasets.

CONCLUSION

As data’s role in sports continues to expand, organisations that strategically harness its potential—while navigating legal and ethical complexities—can gain a competitive edge. By embedding robust governance frameworks into contracts, teams and sponsors can unlock new revenue streams, enhance operational efficiency, and foster deeper fan engagement. The future of sports transactions lies in balancing innovation with accountability, ensuring data serves as a catalyst for growth.

Leave it to Oakley and Meta to take eyewear from functional to futuristic. After dropping cryptic hints through the mysterious @oakleymeta Instagram account earlier this week, the two giants finally pulled back the curtain on their first official collaboration—the Oakley Meta HSTN (pronounced “HOW-stuhn”). And with this launch, they aren’t just reimagining sunglasses. They’re positioning smart eyewear as the next evolution of wearables.

Hot on the heels of Meta’s successful Ray-Ban smart glasses run, this release shifts the focus toward athletic performance without losing sight of fashion-forward design. Think form meets function, but with a chip on its shoulder—and a built-in 3K camera to match.

Not Just Smart—Trained for Performance

The Oakley Meta HSTN isn’t another “wearable” trying to act cool. It’s tech that can actually keep up. At its core is Meta AI, an integrated assistant that does more than just bark back your reminders—it can help plan your workout, answer your mid-run questions, and even start recording your POV hustle with a simple prompt. These glasses are built to be hands-free, frictionless, and remarkably responsive.

On the outside, the HSTN frames carry that bold Oakley DNA. But under the hood, they pack serious next-gen muscle. A built-in 3K camera captures high-res, first-person perspective footage, while open-ear speakers on each side deliver crystal-clear sound without sacrificing environmental awareness. Whether you’re logging miles, lifting heavy, or just navigating city streets, the experience is immersive without being isolating.

Battery life clocks in at an impressive eight hours of continuous use, and the included charging case adds an extra 48 hours—ensuring that you’re good for days, not just hours. Add in an IPX4 rating for water and sweat resistance, and it’s clear these glasses weren’t made for standing still.

The Launch Edition That Marks 50 Years of Oakley

Oakley isn’t shy about its legacy, and the Limited Edition Oakley Meta HSTN is proof. Dropping just in time to celebrate the brand’s 50th anniversary, the debut pair comes dressed in 24K PRIZM polarized lenses with gold accents—a nod to Oakley’s trailblazing heritage in lens tech and sports performance. It’s a flex, no doubt, but one that’s earned.

The PRIZM lens technology featured in several of the six launch colorways isn’t just marketing gloss—it’s one of Oakley’s most important contributions to sports optics. Developed to enhance contrast and fine-tune visibility based on specific environments, the PRIZM lens system works by optimizing how the brain and eyes process light. In short: it’s like seeing the world in HD, no matter the conditions.

The Limited Edition “Warm Grey” version is available for pre-order now via Meta’s website, with the rest of the Rx-ready collection dropping later this summer. Prices range from $399 to $499 depending on your lens and style selection.

Smart Eyewear’s Next Chapter

Meta isn’t just dabbling in smart glasses—it’s clearly betting on them. After the Orion prototype rollout and the continued evolution of Meta’s AI assistant, the pivot toward sport-specific smart eyewear feels inevitable. According to Alex Himel, Meta’s VP of Wearables, the move was driven by years of athlete-focused research in partnership with Oakley. Together, they’ve honed in on what active users actually want: utility without compromise, and style that keeps up with pace, not trends.

Rocco Basilico, Chief Wearables Officer at Oakley parent company Luxottica, echoed the sentiment. He framed the Oakley Meta project as more than just another product—it’s part of a larger push to create a “connected eyewear” category that serves every lifestyle and community. It’s big talk, but when you’ve got Oakley’s design credibility and Meta’s tech infrastructure under one roof, it doesn’t feel far-fetched.

More Than a Gadget—It’s a Statement

What sets the Oakley Meta HSTN apart isn’t just the technology. It’s the intention behind it. These aren’t novelty specs. They’re made to blend seamlessly into real lives—especially those that live at full speed. Whether you’re a cyclist streaming your ride, a trainer documenting workouts, or a sneakerhead capturing on-the-go content, these glasses shift the frame of what’s possible.

And unlike earlier generations of smart eyewear that screamed “tech bro” in bold plastic, the HSTN actually looks good. The frames feel like Oakley’s best designs got a digital upgrade—not just in performance, but in aesthetics. There’s no clunky compromise here—just sharp lines, sharp tech, and sharper execution.

Where Style Meets Signal

The Oakley Meta HSTN drop marks more than just the birth of a new product—it signals a merging of two dominant forces: Oakley’s reputation for pushing performance design, and Meta’s increasingly refined vision of AI-assisted living. Together, they’re not just selling smart glasses—they’re selling the idea that your eyewear can work smarter without losing its cool.

The Limited Edition Meta HSTN is available to pre-order now for $499, with the rest of the lineup arriving later this summer. Whether you’re in it for the camera, the AI, the optics—or just the flex—this drop is a strong contender for wearable tech’s most stylish summer accessory.

By Alan Snel, LVSportsBiz.com Publisher-Writer

LAS VEGAS, Nevada — One by one, each company told its story Monday evening at the NBA’s annual “Launchpad” forum where five inventive, entrepreneurial and tech-savvy companies all showed why they were picked by the National Basketball Association to receive business support.

It’s the fourth year of the NBA Launchpad, which showcases five companies that were selected from hundreds of applicants as the Association uses the program as a technology start-up incubator for these earnest companies to work on NBA-related issues in a cutting-edge, innovative way.

This year’s NBA five-member Launchpad class was quite impressive, with these tech companies so strong that they could easily be top presenters at the massive CES event held in Las Vegas every January.

There was Seattle-based One Court, which gave blind or low-vision fans real-time, play-by-play access to an NBA game through the touch of their fingers on a device given to them at games. More than a dozen cameras at an NBA game help track the basketball and action for the One Court device users.

In fact, the One Court device will be deployed at Tuesday’s NBA Summer League, where all 30 teams are here in Las Vegas giving their young players and rookies a chance to show their skills in exhibition games at Thomas & Mack Center July 10-20.

“Smart” basketball technology was on display with SportIQ (SIQ), which conducts its business and R&D in Las Angeles and Helsinki, Finland.

SportIQ has a “smart valve” in official NBA and WNBA basketballs that can detect who last touched the ball before it goes out of bounds. That alone should shorten games by avoiding the dreaded replay reviews.

Somnee from Berkeley, California showed a room filled with investors, NBA staffers, company workers and fans its diagnostic and therapeutic headband that helps users get to sleep faster, enjoy longer sleeps and feel better after the sleeps. That’s a product that can be used outside the basketball court as well.

Trashie is a company that motivates fans and anyone else who has too much stuff to buy “Take Back Bags” for $20 each and recycle their clothing and textiled materials in exchange for rewards. Trashie is even rolling out a $68 per year membership. The NBA can score big by having its teams also recycle their items through New York-based Trashie.

The NBA featured Trashie in TV ad spots during its playoff games this past season. Trashie customers receive TrashieCash rewards for online shopping, and the Trashie owners hinted recyling electronics could be next.

VReps founder/CEO Shawn Cooper explained his company’s 3D teaching platform, showing how kids can learn basketball IQ and decision-making skills through the technology in his company’s programs. The strategy is to target youth players and coaches to create new generations of hoops fans.

The companies will have their products on display at a Summer League business expo at the Mendenhall Center practice building nextdoor to the Thomas & Mack Center Tuesday afternoon.

PSA

Related

Harmonic’s Hybrid, AI-Powered and Live Sports Streaming Innovations are Key to Elevating Viewing Experiences, Boosting Monetization and Optimizing Costs

SAN JOSE, Calif., July 15, 2025 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced it will showcase a collection of breakthrough innovations at IBC2025, reinforcing its leadership in video streaming and broadcast delivery. The company will spotlight hybrid cloud and on-premises streaming solutions, powerful AI-driven workflows, innovative ad insertion technologies and groundbreaking advancements in live sports streaming. These transformative solutions enable broadcasters and service providers to elevate viewer engagement, unlock new monetization opportunities and improve operational efficiency across their video infrastructure.

“At IBC2025, Harmonic is excited to highlight innovations designed to help broadcasters, streamers and service providers maximize their investments across their video workflows,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “Our commitment to pioneering compelling, industry-relevant video solutions that drive the industry forward is empowering broadcasters and service providers to deliver exceptional value to their audiences.”

Increasing Flexibility and Efficiency
Harmonic will showcase state-of-the-art solutions that increase agility and streamline operations:

• Amping up UHD channel density: Harmonic will feature its industry-leading Software Spectrum X media server with double the channel density for UHD workflows, resulting in higher video resolution and outstanding QoE for viewers.
• Enhancing bandwidth efficiency for 5G applications: Harmonic’s advanced video compression technology enables HD video delivery at exceptionally low bitrates over 5G networks leveraging the VVC codec and DVB-NIP standard.
• Leading the charge for hybrid streaming: Harmonic’s approach to hybrid streaming with centralized orchestration allows users to seamlessly take advantage of on-prem and cloud deployments simultaneously for outstanding flexibility and efficiency.
• Simplifying playout: Harmonic’s playout-to-delivery solution available on VOS^®360 Media SaaS for cloud and on VOS Media Software and XOS Advanced Media Processor for on-premises enables operational and cost efficiencies.

Maximizing Every Revenue Opportunity
Harmonic’s advancements empower broadcasters and service providers to maximize their revenue streams:

• Transforming programmatic ad buying: Harmonic will showcase an innovative solution that uses programmatic ad buying efficiencies for linear TV, connecting traditional and digital advertising models.
• Making ads more impactful: Harmonic enables automatic insertion of in-stream ad formats using AI to detect relevant moments in live sports action. These new ad units keep viewers engaged, ensure brand safety and raise CPM values.
• Boosting ad revenues: Powered by AI, Harmonic’s VOS360 Ad SaaS automatically inserts ad breaks in VOD assets and live content enabling monetization of any feed without the need for production crews or manual operations.

Redefining Live Sports Streaming

• Innovating live sports streaming: Harmonic will demonstrate its innovative live sports streaming solution that maximizes monetization, protects sports content against piracy and enhances fan engagement with geosync low latency and advanced multiview capabilities.
• Elevating viewing experiences: Harmonic will show AI-powered features including speech-to-text AI, AI-driven sports clipping for real-time highlight creation and automated translation with voice cloning or over-dubbing in any language.

Fueling Innovation Through Collaboration
Harmonic is partnering with industry leaders to drive innovation for video streaming and broadcast delivery:

• Simplified video deployments: Harmonic solutions are integrated with leading system integrators and managed services providers, including Hexaglobe. Harmonic solutions are also compatible with Arbor Media’s specialized AV software platform.
• Enhanced viewer engagement: Harmonic is collaborating with VisualOn to enable a more immersive video streaming experience through multiview capabilities.
• Efficient video CMS: Harmonic is now fully integrated with ViewLift CMS for streaming premium content within a seamless, integrated ecosystem.

Harmonic and Enghouse Networks Highlight Sports D2C Innovation
At the IBC Show Conference, Alex Paugam, Harmonic’s senior director of business development and global strategic accounts, will join Mick McCluskey, vice president of product management at Enghouse Networks, to highlight the power of collaboration in driving direct-to-consumer sports innovation.

Harmonic will demonstrate its latest innovations at IBC2025, Sept. 12-15, in Amsterdam in stand 1.B20. Further information about Harmonic and the company’s range of products and solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com. 

Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic’s business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2024, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

SOURCE Harmonic Inc.