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Brag House Explores NIL Initiative to Expand Revenue Opportuniti

Brag House Holdings (NASDAQ: TBH) announces a NIL initiative for student-athletes to monetize personal brands through digital collectibles. The NIL market was valued at $917M in 2022, with projections to exceed $1.5B by 2027. The platform aims to launch a pilot on select campuses by late 2025, leveraging access to over 200 NCAA campuses. Brag […]

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  • Brag House Holdings (NASDAQ: TBH) announces a NIL initiative for student-athletes to monetize personal brands through digital collectibles.
  • The NIL market was valued at $917M in 2022, with projections to exceed $1.5B by 2027.
  • The platform aims to launch a pilot on select campuses by late 2025, leveraging access to over 200 NCAA campuses.

Brag House Holdings, Inc. (NASDAQ: TBH) is venturing into the Name, Image, and Likeness (NIL) space with an innovative initiative aimed at allowing student-athletes to monetize their personal brands via digital collectibles and blockchain-backed experiences. This strategic move builds on Brag House’s partnership with Learfield, granting access to over 200 NCAA campuses, primarily in Division 1.

The initiative will see student-athletes create and sell authenticated digital assets, such as signature highlight reels and exclusive game-day access passes. These efforts will allow athletes to retain majority earnings from initial sales as well as revenue shares from resales. The platform will feature a no-code interface and compliance tools to ensure adherence to NCAA regulations, coupled with blockchain technology for secure transactions.

The NIL market has shown rapid growth, reaching $917 million in 2022 and projected to surpass $1.5 billion by 2027. Meanwhile, the global NFT trading volume topped $24 billion in 2023. Brag House’s focus on inclusive NIL compensation stands out as it targets the broader student-athlete population rather than just high-profile individuals.

Despite the promising outlook, the initiative’s execution faces some challenges, including the need for a suitable blockchain framework and compliance with diverse NIL regulations. The pilot program is expected to begin in late 2025, which may delay immediate revenue opportunities.

Brag House aims to empower the next generation of student-athletes by providing meaningful revenue opportunities while embracing Gen Z’s demand for authenticity and digital innovation, thus aligning with growing market trends.



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Zacks Research: Brag House Targets $6.7B Gaming Market with Gen Z Focus

Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on gaming, college sports, and Gen Z engagement, announced the initiation of coverage by Zacks Small-Cap Research. The coverage highlights Brag House’s innovative platform connecting Gen Z gamers with brands and collegiate sports communities. Key highlights include the company’s strategic partnership […]

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Brag House Holdings (NASDAQ: TBH), a media-tech platform focused on gaming, college sports, and Gen Z engagement, announced the initiation of coverage by Zacks Small-Cap Research. The coverage highlights Brag House’s innovative platform connecting Gen Z gamers with brands and collegiate sports communities.

Key highlights include the company’s strategic partnership with Learfield, providing access to media rights across 200+ NCAA Division schools. Zacks estimates Brag House’s target market at $6.7 billion, with significant growth potential through B2B sponsorships, collegiate tournaments, and a planned SaaS-based analytics platform. The report emphasizes Gen Z’s projected $360 billion in disposable income and their growing workforce presence by 2030.

Brag House Holdings (NASDAQ: TBH), una piattaforma media-tech focalizzata su gaming, sport universitari e coinvolgimento della Generazione Z, ha annunciato l’inizio della copertura da parte di Zacks Small-Cap Research. La copertura mette in evidenza la piattaforma innovativa di Brag House che connette i giocatori della Gen Z con brand e comunità sportive universitarie.

I punti chiave includono la partnership strategica con Learfield, che garantisce l’accesso ai diritti media di oltre 200 scuole NCAA Division. Zacks stima il mercato target di Brag House a 6,7 miliardi di dollari, con un significativo potenziale di crescita attraverso sponsorizzazioni B2B, tornei universitari e una piattaforma di analisi basata su SaaS in programma. Il report sottolinea i 360 miliardi di dollari di reddito disponibile previsto per la Gen Z e la loro crescente presenza nel mondo del lavoro entro il 2030.

Brag House Holdings (NASDAQ: TBH), una plataforma media-tech centrada en videojuegos, deportes universitarios y la participación de la Generación Z, anunció el inicio de cobertura por parte de Zacks Small-Cap Research. La cobertura destaca la plataforma innovadora de Brag House que conecta a los gamers de la Gen Z con marcas y comunidades deportivas universitarias.

Los puntos clave incluyen la asociación estratégica con Learfield, que proporciona acceso a los derechos de medios de más de 200 escuelas de la NCAA Division. Zacks estima el mercado objetivo de Brag House en , con un potencial significativo de crecimiento a través de patrocinios B2B, torneos universitarios y una plataforma analítica basada en SaaS planificada. El informe enfatiza los 360 mil millones de dólares en ingresos disponibles proyectados para la Gen Z y su creciente presencia en la fuerza laboral para 2030.

Brag House Holdings (NASDAQ: TBH)는 게임, 대학 스포츠 및 Z세대 참여에 중점을 둔 미디어 기술 플랫폼으로, Zacks Small-Cap Research의 커버리지 시작을 발표했습니다. 이번 커버리지는 Z세대 게이머를 브랜드 및 대학 스포츠 커뮤니티와 연결하는 Brag House의 혁신적인 플랫폼을 강조합니다.

주요 내용으로는 Learfield와의 전략적 파트너십을 통해 200개 이상의 NCAA 디비전 학교의 미디어 권한에 접근할 수 있다는 점이 포함됩니다. Zacks는 Brag House의 목표 시장을 67억 달러로 추산하며, B2B 후원, 대학 토너먼트, 계획 중인 SaaS 기반 분석 플랫폼을 통한 상당한 성장 가능성을 제시합니다. 보고서는 Z세대가 2030년까지 3600억 달러의 가처분 소득과 증가하는 노동력 비중을 가질 것으로 전망하고 있습니다.

Brag House Holdings (NASDAQ: TBH), une plateforme média-tech axée sur le gaming, les sports universitaires et l’engagement de la génération Z, a annoncé le début de la couverture par Zacks Small-Cap Research. Cette couverture met en avant la plateforme innovante de Brag House qui connecte les gamers de la génération Z avec les marques et les communautés sportives universitaires.

Les points clés incluent le partenariat stratégique avec Learfield, offrant un accès aux droits médias de plus de 200 écoles NCAA Division. Zacks estime le marché cible de Brag House à 6,7 milliards de dollars, avec un potentiel de croissance significatif via des parrainages B2B, des tournois universitaires et une plateforme analytique SaaS prévue. Le rapport souligne les 360 milliards de dollars de revenus disponibles projetés pour la génération Z et leur présence croissante sur le marché du travail d’ici 2030.

Brag House Holdings (NASDAQ: TBH), eine Media-Tech-Plattform mit Fokus auf Gaming, College-Sport und Engagement der Generation Z, gab den Beginn der Berichterstattung durch Zacks Small-Cap Research bekannt. Die Berichterstattung hebt Brag Houses innovative Plattform hervor, die Gen Z-Spieler mit Marken und Collegiate-Sportgemeinschaften verbindet.

Zu den wichtigsten Punkten gehört die strategische Partnerschaft mit Learfield, die Zugang zu Medienrechten von über 200 NCAA Division Schulen bietet. Zacks schätzt den Zielmarkt von Brag House auf 6,7 Milliarden US-Dollar mit erheblichem Wachstumspotenzial durch B2B-Sponsoring, Hochschulturniere und eine geplante SaaS-basierte Analyseplattform. Der Bericht betont das prognostizierte verfügbare Einkommen der Gen Z von 360 Milliarden US-Dollar und deren wachsende Präsenz in der Arbeitswelt bis 2030.

Positive


  • Strategic partnership with Learfield provides access to 200+ NCAA Division schools

  • Target market estimated at $6.7 billion by Zacks

  • Access to Gen Z demographic with projected $360 billion in disposable income

  • Multiple revenue streams through B2B sponsorships, tournaments, and planned SaaS platform

Negative


  • Early stage company with unproven revenue model

  • High dependence on successful execution of Gen Z engagement strategy





NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, is pleased to announce that Zacks Small-Cap Research has initiated coverage of Brag House.

Highlights from Zacks Coverage

  • Recognition of Innovative Model: Zacks highlights Brag House’s unique platform, which enables authentic engagement between Gen Z casual gamers, brands, and collegiate sports communities.
  • Gen Z Focus: The report underscores Brag House’s strategic focus on Gen Z, a demographic expected to comprise a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income.
  • Strategic Partnerships: Zacks notes the importance of our recent partnership with Learfield, granting access to media rights across 200+ NCAA Division schools and expanding our national reach.
  • Growth Prospects: The coverage outlines Brag House’s anticipated revenue growth through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform to deliver actionable Gen Z insights to brands.
  • Market Opportunity: Zacks estimates Brag House’s target market at $6.7 billion, with our platform positioned to capture a sizable niche within this rapidly expanding segment.

“We are honored to be recognized by Zacks Small-Cap Research, a respected authority in equity research,” said Lavell Juan Malloy, II, CEO and Chairman of Brag House. “Their initiation of coverage validates our vision to bridge the gap between brands and Gen Z through innovative, data-driven engagement. Our recent milestones, including the Learfield partnership and successful collegiate activations, demonstrate Brag House’s momentum and commitment to delivering value for our partners, users, and shareholders.”

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

About Zacks Small Cap Research
Zacks Small Cap Research (“Zacks SCR”) is a division of Zacks Investment Research. Zacks SCR coverage specifically looks to focus on small and micro-cap companies that are underfollowed or undervalued by Wall Street.  Our analysts seek to identify and report on these companies, bringing to investors a unique opportunity to gain insight on small cap investments that are believed to be undervalued and well-positioned for future growth.  Our goal is to produce high quality (institutional) research for the small cap portfolio.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com






FAQ



What is the significance of Zacks Small-Cap Research initiating coverage of Brag House (NASDAQ: TBH)?


The coverage initiation by Zacks validates Brag House’s business model and provides recognition of their innovative platform connecting Gen Z gamers with brands and collegiate sports communities.


What is the estimated market size for Brag House (NASDAQ: TBH) according to Zacks?


Zacks estimates Brag House’s target market at $6.7 billion, with the company positioned to capture a significant niche in this expanding segment.


What is Brag House’s (NASDAQ: TBH) partnership with Learfield?


Brag House has partnered with Learfield to gain access to media rights across 200+ NCAA Division schools, significantly expanding their national reach in collegiate sports.


How does Brag House (NASDAQ: TBH) plan to generate revenue?


Brag House plans to generate revenue through B2B sponsorships, collegiate tournaments, and a future SaaS-based analytics platform that will provide Gen Z insights to brands.


What is the potential market opportunity in Gen Z for Brag House (NASDAQ: TBH)?


Gen Z is expected to have $360 billion in disposable income and will comprise a significant portion of the workforce by 2030, representing a substantial market opportunity for Brag House.





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Pulaski County Parks & Recreation Celebrates Rapid Growth of Youth Volleyball

2025 Pulaski County High School Youth Volleyball Camp Pulaski County — Pulaski County Parks and Recreation is proud to announce the continued growth and success of its youth volleyball program, a key part of the county’s long-term strategy to support athlete development and strengthen the pipeline to high school sports. Since launching recreation youth volleyball […]

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Pulaski County Parks & Recreation Celebrates Rapid Growth of Youth Volleyball2025 Pulaski County High School Youth Volleyball Camp

Pulaski County — Pulaski County Parks and Recreation is proud to announce the continued growth and success of its youth volleyball program, a key part of the county’s long-term strategy to support athlete development and strengthen the pipeline to high school sports. Since launching recreation youth volleyball in 2021, the department has seen a remarkable 165% increase in registrations, with continued expansion and innovation planned as the county looks toward the opening of the Pulaski County Sportsplex in 2026.

In just four years, the program has grown from 101 annual youth registrations in 2021 to 268 in 2024, as Pulaski County Parks and Recreation worked intentionally to expand access and create year-round opportunities for athletes to play and develop.

“We recognize the critical role we play in the early stages of athlete development,” said Jenna Kinder, Assistant Director of Pulaski County Parks and Recreation. “Our department is not only introducing youth to the sport of volleyball, but we’re actively building pathways for skill development, competitive growth, and long-term participation on Pulaski County’s VHSL

teams.”

The department’s most recent spring league in 2024 saw a record-setting 121 participants, a direct result of strategic planning to offer multiple seasonal touchpoints for youth engagement.

“Adding a spring season allowed us to double the number of playing opportunities each year, giving kids more time on the court to improve their fundamentals and love for the game,” said CJ Burgis, Sports Coordinator for Pulaski County Parks and Recreation. “It’s a simple change with a big impact—it opens the door for consistent growth and deeper athlete development.”

The department’s newest collaboration with Pulaski County High School also led to the first Youth Summer Volleyball Camp, where 28 young athletes trained under the guidance of PCHS coaches and players during an intensive two-day experience. “This partnership is more than just about growing numbers—it’s about building a culture of excellence from the ground up,” said Duane Minnick, Junior Varsity Head Coach of Pulaski County High School Volleyball. “When we invest in athletes early, we create momentum and confidence that carries through middle and high school competition.”

The growth strategy doesn’t stop here. With the anticipated opening of the Pulaski County Sportsplex in 2026, the county will add eight indoor volleyball courts, dramatically increasing capacity for off-season training, tournaments, and year-round access for local athletes.

“The Sportsplex will be a game-changer,” said Shay Dunnigan, Director at Pulaski County Parks and Recreation. “Not only will it provide more opportunities for our younger athletes to hone their skills throughout the year, but it will also elevate the overall performance of our high school teams. We’re grateful for the commitment the Pulaski County Board of Supervisors has made to this long-term vision.”

Pulaski County Parks and Recreation remains committed to providing high-quality recreational opportunities that inspire youth participation and support the broader goals of school athletic programs. As volleyball continues to surge in popularity across the region, Pulaski County is proud to be setting the standard for how local governments and school systems can collaborate to build something lasting—for both athletes and the community.

For more information on volleyball programs or the Pulaski County Sportsplex project, contact Pulaski County Parks and Recreation at (540) 994-2621.



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Lake Norman athletes qualify for national beach tournament

July 10. Two rising stars from Lake Norman are making waves on the sand this summer. Carmen Markel of Mooresville and Harper Willis of Davidson have officially qualified for the 2025 USA Volleyball Beach National Championship and will compete in the 12U Open Division in Virginia Beach, Virginia, from July 16–21. The tournament, hosted by USA Volleyball, draws the […]

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July 10. Two rising stars from Lake Norman are making waves on the sand this summer. Carmen Markel of Mooresville and Harper Willis of Davidson have officially qualified for the 2025 USA Volleyball Beach National Championship and will compete in the 12U Open Division in Virginia Beach, Virginia, from July 16–21.

The tournament, hosted by USA Volleyball, draws the top junior beach volleyball athletes from across the country. More details can be found on the event’s official site: usavolleyball.org.

Carmen, the daughter of Chad and Krista Markel, and Harper, the daughter of Chris and Leslie Willis, are both part of athletic families with deep volleyball roots. Chris Willis serves as the head coach for Davidson College Volleyball, and both Krista and Leslie are former collegiate volleyball players.

Mooresville and Davidson duo heading to Virginia Beach for USAV Beach National Championship

The pair first met while playing for 704 Volleyball Club in Davidson under the direction of Coach Kim Vinson and Leslie. This summer marked their first foray into beach volleyball—and it didn’t take long for them to shine. Carmen and Harper quickly found their footing, earning several tournament wins and capturing the attention of regional beach volleyball circles.

Their consistent performance secured them a spot at the USAV Carolina Region Championship, where they competed last month. In addition to qualifying for the USAV Beach Nationals, the duo has also earned bids to the AVP Junior National Championships—a rare feat for first-year beach players.

Their success story is one of hard work, team chemistry, and the strong foundation built in the Lake Norman volleyball community.

Keep an eye on this dynamic duo as they represent North Carolina on the national stage later this month.



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Lady Cats release 2025 volleyball schedule

The Elgin Lady Cats varsity volleyball team is preparing for the upcoming 2025-26 season, and their full schedule has officially been released. Elgin will open the season at home against Bastrop on Aug. 12 before diving into tournament play at the Wimberley Tex-Fest Aug. 14–16 at Wimberley High School. The Lady Cats will return home […]

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The Elgin Lady Cats varsity volleyball team is preparing for the upcoming 2025-26 season, and their full schedule has officially been released.

Elgin will open the season at home against Bastrop on Aug. 12 before diving into tournament play at the Wimberley Tex-Fest Aug. 14–16 at Wimberley High School. The Lady Cats will return home to face Austin Northeast Early College on Aug. 19, followed by an appearance in the Bastrop Classic at Bastrop High School from Aug. 21–23.

The Lady Cats will remain on the road to take on Cedar Creek on Aug. 26, then compete in the Rio Vista Tournament at Rio Vista High School on Aug. 28. Elgin will wrap up the month with a non-district road matchup at Thorndale on Aug. 29.

After a short break, Elgin will hit the road again in September with matches at Bellville (Sept. 6), Pflugerville Hendrickson (Sept. 9), and Pflugerville Weiss (Sept. 12).

District play begins Sept. 16 on the road against Georgetown. The Lady Cats will then host Pflugerville on Sept. 19, travel to Pflugerville Connally on Sept. 23, and return home for a stretch of matches against Georgetown East View (Sept. 26), Hendrickson (Oct. 3), Weiss (Oct. 7), and Georgetown (Oct. 10).

The final stretch of the season includes a road matchup at Pflugerville on Oct. 14, a home contest against Connally on Oct. 17, and the regular-season finale at East View.

The Lady Cats are aiming for a strong rebound after finishing 0–12 in district play last season.



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Watch Nebraska All-Star Softball, Volleyball and Basketball

The best athletes from the senior class of 2025 showcase their skills in the state’s yearly all-star games for softball, volleyball and basketball. Nebraska Public… Previous Post Cornhole Tournament at 2025 Treestock Next Post Senior Center menu 7-11-25 Link 1

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The best athletes from the senior class of 2025 showcase their skills in the state’s yearly all-star games for softball, volleyball and basketball. Nebraska Public…



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No pain, no gain for Singapore’s water polo teams at world championships

SINGAPORE – Singapore have been regional water polo kingpins, winning 27 consecutive titles at the SEA Games since 1965 – the streak was broken in 2019 but they recaptured their crown in Phnom Penh in 2023. But, in the next few weeks, the men’s national team will be the minnows when the world’s best come […]

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SINGAPORE – Singapore have been regional water polo kingpins, winning 27 consecutive titles at the SEA Games since 1965 – the streak was broken in 2019 but they recaptured their crown in Phnom Penh in 2023.

But, in the next few weeks, the men’s national team will be the minnows when the world’s best come to town for the World Aquatics Championships.

At world No. 38, the debutants are the lowest ranked among the 16 teams competing at the OCBC Aquatic Centre from July 11 to 24.

The women’s tournament kicks off on July 11, followed by the men a day later. The Singapore men are in Group C with world No. 6 and 2024 Olympic bronze medallists United States, as well as Brazil (10th) and Canada (13th).

Their preparations included friendly matches against Australian state teams and clubs, as well as the Australian national team in March. In June, they competed in China against Chinese provincial teams, and Japan’s national team and university sides in Yokohama.

Captain Lee Kai Yang, 30, said those matches have already shown that things are different “in every aspect of the game”.

Lee, who was in the 2015, 2017 and 2023 teams who won the SEA Games gold, added: “Every player on every team (at the world championships level) can hit top speed.

“In terms of their shooting and passing ability, there is pinpoint accuracy and their shots are faster than anyone on our team can potentially shoot. And then you couple that with the kind of physicality and size of the players.

“Some of our players were joking that the players we have faced in friendly matches look like walking vending machines.”

But, while Lee and his teammates know the size of the task at hand, competing at the championships will help them to make a bigger impact at the Asian level.

National coach Kan Aoyagi had previously set Singapore a target of winning a medal at the 2030 Asian Games in Doha, Qatar. The last time they won a medal at the Asiad was at the 1986 edition in Seoul.

At the Feb 25-March 2 Asian Water Polo Championship in Zhaoqing, China, Singapore’s men finished sixth out of nine teams.

Lee said: “If I were to be very blunt, the SEA Games… doesn’t compare. But, for the longest time, we’ve also had this ongoing conversation about what is it going to take to bring us to the next level.

“The global standard is also (higher) compared to the Asian level.

“So, if we were to break down all these lofty goals, our more immediate goal is to make a bigger impact at the Asian level and this exposure will help us.”

While the men’s team are set for a baptism of fire, the women, who made their bow at Doha 2024, will be looking to improve on their last outing.

In Doha, they lost all five matches – their heaviest defeat was a 39-2 rout by two-time world champions Hungary – and finished last out of 16 teams.

This time, they will face Paris silver medallists Australia, Italy and New Zealand in Group A.

In May and June, the team travelled to Europe to play friendly matches against the national teams of Portugal, Britain and Serbia, as well as professional clubs in Greece. They also competed in the national league of Guangdong, China, in February.

Captain Abielle Yeo, 27, believes the they are better equipped this time as they have been training and competing together for a longer period, and have since improved their teamwork, communication and chemistry.

She said: “Going into our second world championships, definitely the direct comparison would be the statistics and the benchmarks (set) from the previous one.

“We are looking at a lot of the specific steps such as conversion rates, our attack and defence. We hope that will hopefully bring us to have better end results as well.”

Dominic Soh, Singapore Aquatics’ vice-president for water polo, said Singapore’s success should be assessed beyond just scorelines, adding that the world championships are also a timely preparation for the year-end SEA Games.

Soh said: “We will look at and assess how our players are performing in terms of how they play the game, how well they cope with their defence, how well they are able to attack against a superior team and even score goals. The lessons that are learnt will be valuable to the teams.”



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