Meta Title: WWE Teams Up with Spribe to Enter iGaming Arena

Meta Description: WWE joins forces with Spribe to promote global iGaming awareness, marking a move into the casino space through digital branding and audience crossover.

In a bold move reflecting its ever-evolving brand strategy, WWE has stepped into the iGaming arena through a high-profile partnership with game developer Spribe. Known for revolutionising casino entertainment with unique, skill-based content, Spribe has announced a global collaboration with both WWE and UFC to expand its brand visibility on a massive scale. This alliance underlines WWE’s growing ambition to expand its reach beyond wrestling entertainment.

The partnership, revealed earlier this year, is set to place Spribe front and centre across WWE’s global platforms, with a strategic focus on digital and event integration. While UFC will carry Spribe’s branding at select fights and fan events, WWE’s involvement is equally, if not more, significant. The collaboration includes digital advertising and exposure across WWE programming, social media, and high-traffic moments like live events and PPV shows.

WWE’s global reach makes it an attractive partner for brands looking to gain traction in the mainstream. For Spribe, it’s a perfect opportunity to place its unique gaming offerings in front of a passionate, digitally-savvy audience. For WWE, it opens up a new commercial avenue, aligning with its strategy of diversifying revenue through tech-driven entertainment partnerships.

This move also reflects broader trends in WWE’s business model, which increasingly relies on partnerships that enhance digital presence and fan engagement. The Spribe deal isn’t just about branding; it’s about merging experiences. WWE fans are no strangers to crossover content, making the introduction of iGaming content a natural extension of the WWE universe.

Among Spribe’s most recognised creations is the Aviator casino game, a crash-style game that has soared in popularity thanks to its simplicity, suspense, and player interaction. Its appeal lies in short sessions with high engagement, which mirrors WWE’s own strategy of delivering fast-paced action and instant entertainment gratification. The game’s prominence through WWE’s platforms is expected to accelerate its global adoption.

Importantly, the partnership between WWE and Spribe doesn’t indicate the former’s entrance into the development or operation of casino games themselves. Rather, it showcases how strategic branding and audience alignment can benefit both a gaming developer like Spribe and a global entertainment powerhouse like WWE. It’s a win-win, with WWE enhancing its digital ecosystem and Spribe tapping into a fanbase known for loyalty, passion, and digital entertainment.

As WEE continues to evolve under the TKO Group, a merger between WWE and UFC parent company Endeavor, the Spribe partnership reflects a unified strategy across both entities. TKO’s vision appears clear: to harness the relationship between combat sports, entertainment, and iGaming to unlock new levels of fan interaction and commercial success.

In conclusion, the Spribe-WWE partnership is more than a marketing deal; it’s a sign of the times. With entrainment and gambling increasingly converging in the digital space, WWE has once again shown its flair for innovation and adaptability. Whether fans are cheering in the arena or playing games on their smartphones, the WWE experience is now bigger and more interactive than ever before.

OLEAN, N.Y. — SUNY Jamestown Community College’s Cattaraugus County Campus eSports stadium continues to be a hub for regional high school and middle school competitions.

Five schools in Cattaraugus and Allegany counties and more than 50 students ranging from sixth grade to seniors participated in the CA BOCES spring tournament at JCC’s downtown Olean location. Since 2023 it was the fifth time BOCES has held a tournament on the campus.

“We have used the campus and space multiple times and have always been very happy with the venue,” said Karen Insley, CA BOCES program manager who oversees student programming. “As usual Jonathan (Kowal, JCC athletic and recruitment coordinator) was a fantastic host. The Magnano Room and the eSports arena are a perfect fit for our group.”

Teams from Andover, Bolivar-Richburg, Cattaraugus-Little Valley, Olean, and Randolph enjoyed the day at JCC playing Rocket League, Mario Kart, and Super Smash Bros. games.

Randolph earned the season-long Rocket League crown, finishing unbeaten in matches.

“The students love being able to show off their talents and skills in a competitive environment,” said Andrew Garvey, coach of Randolph. “They are always so excited when we get to bring home a trophy or banner to display in the school. They see it happen so often for traditional sports, so it’s so nice for them to be recognized in a similar fashion.”

While some other area schools opt to play in remote leagues against teams from around the country, the CA BOCES league doesn’t require a hefty entry fee and allows students to compete locally, and face-to-face in fall and spring tournaments at JCC.

“My students love the face-to-face competition,” said Malibu Peelman, Bolivar-Richburg coach. “They love having an event for eSports, and for my older students they enjoy learning of the possibilities of further education at JCC.”

JCC’s sprawling eSports stadium, with its capacity to host 60 or more students, is a perfect place for a regional gaming tournament. The stadium opened in 2022 and is home to the college’s National Junior College Athletics Association Esports team. It includes an arena for official competitions and a mezzanine for viewing, a meeting room with computers for practice, an activity area with console games, and a reception area.

CA BOCES plans to hold its next big tournament, this December, at JCC.

Garvey said the stadium is “a great facility with lots of equipment and rooms to fit students,” while Peelman added that the space “allows for focus in the students’ gaming interest.”

Theresa Pfeil from Hinsdale Central School attended the spring tournament to see what it was all about and for guidance in growing the eSports program at the school. The Olean team, meanwhile, visited the JCC arena for the first time this spring to play.

Kowal said that in addition to BOCES affiliated schools, many from around the region and beyond have visited the stadium to play and observe what JCC has created.

“We’ve had visitors in the past just come to see what it was, how to build something, and then went on their way back to their school,” Kowal said.

Though Randolph has had an informal gaming club for 12 years, many area schools are new to eSports. CA BOCES started its eSports league for schools three years ago, with a half dozen or more competing at different times.

Visit JCCJayhawks.com for more information about JCC eSports.

 

BOISE, Idaho — Boise State University’s nationally recognized esports program will soon have a new home within the university’s athletic department, though it will not become an official Division I sport.

The transition is set to take place this fall, moving the program from its current position under the College of Innovation and Design.

The esports team will continue to operate from their 7,000 square foot arena located on Capital Boulevard in downtown Boise.

RELATED: BSU Esports take home huge honors

Our Broncos have established themselves as a powerhouse in collegiate esports since the program’s inception. The team has captured 13 Mountain West Championships and 6 national titles since 2018, making them one of the most successful collegiate esports programs in the country.

Boise State was among the first universities to embrace competitive gaming at the collegiate level, helping to pioneer the growing esports movement across campuses nationwide.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.

AUSTIN, Texas – Montevallo’s Alex Egorshin & Brandon Shaffner, and Lander’s Carter Wilcox have been named College Sports Communicators (CSC) At-Large Academic All-Americans, it was announced Wednesday.

Egorshin, the Peach Belt Conference’s Defensive Player of the Year, tallied his second consecutive First Team Academic All-America honor with a 4.00 cumulative GPA as a Chemistry major in his junior year. On the field, the Hoover, Ala. native played a total of 856:41 minutes in goal while leading the PBC with a 10.97 goals against average with a .601 save percentage on an average of 14.75 goals per game. Egorshin joins a total of 17 other student-athletes as repeat selections to the Academic All-America team after earning the award following the 2024 season.

 

Shaffner, one of the top faceoff specialists in all of Div. II, earned his Second Team Academic All-America honor with a 4.00 cumulative GPA in his Exercise and Nutrition Science courses. The senior finished the season with the third-highest faceoff win percentage in the nation with a mark of .697 while posting a 230-for-330 mark at the dot. The Louisville, Ky. native set a Montevallo record with 139 ground balls on the season while setting a career best with 28 wins against Emmanuel on Feb. 1.

Wilcox, the 2025 Peach Belt Conference Co-Attackman of the Year, a USILA and USA Lacrosse Magazine All-American, and USILA All-Region honoree, graduated with a 3.68 GPA in Business Administration this May. He joins former Bearcats James Linn and Nicholas Paige to become the third CSC Academic All-American in program history. Wilcox, who is an At-Large Second Team honoree, is also the 17th student-athlete in Lander’s history to earn this award. Wilcox advanced from the Academic All-District ballot last month before earning All-American status – only 45 Division II student-athletes made the At-Large Team.The Harrisburg, North Carolina, native set program records for career points (235) and points in a season (85, 2025). Wilcox’s 48 goals and 37 assists helped lead the Bearcats to the PBC Regular Season championship this year.

A rigorous selection process, an undergraduate student-athlete must be at least a sophomore both academically and athletically; carry a 3.50 cumulative GPA; and in the case of men’s lacrosse, compete in 90% of a team’s games or start 66% of them while being an impactful presence on and off the field.

 

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Clark Kent goes high fashion in a slew of partnerships going live this week, including with brands Lucky Brand, Kith and Timex.

Ahead of James Gunn’s highly anticipated “Superman,” which hits theaters this Friday, Lucky Brand teamed up with the DC franchise on a limited-edition lineup of apparel and accessories featuring the Man of Steele’s iconic intarsia emblem.

The collection includes a navy blue pullover sweater, a patched-up varsity jacket, a graphic tee imprinted with an illustration of Superman and Krypto, a steel grey hoodie, retro-style tees, two hats and a bandana. Plus, Lucky’s site is currently offering a 30% discount on orders over $150 with the code LUCKY30 — just in time for the new drop.

The Lucky Brand collaboration is one of several shoppable partnerships to go live this week. Timex has also been slowly teasing a special-edition watch timed to the new Warner Bros. release.  Crafted with the iconic Marlin Jet case, the ticker features a sophisticated automatic movement, a leather strap and bold red and blue accents.

At the center of the dial is Superman’s unmistakable “S” shield, while an exhibition case reveals the inner workings of the mechanical movement, etched with Gunn’s signature.

“What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” Gunn said in a statement. “I wanted to design a watch that embodied those values, and who better to bring it to life than Timex. This watch is a tribute to a hero who’s timeless, and to fans who never stop believing in him.”

The watch won’t be available to shop until later this year, according to the brand, but in the meantime you can shop the exact Timex Cavatina that Lois Lane (Rachel Brosnahan) wears in the film.

Kith has also soared onto the scene. The New York-based luxury brand launched their own “Superman” collection this week, an impressive lineup of uniquely designed vintage tees inspired by the retro DC Comics aesthetic. One highlight is this satin bomber jacket with the Superman emblem embossed on the back.

Shop the best fashion “Superman” fashion collections below:

Razer, the global lifestyle and peripherals brand for gamers, has ignited excitement across the gaming and pop culture communities with a teaser announcing its next high-profile collaboration—this time with the iconic Pokémon franchise. The brand confirmed that full details of the partnership will be unveiled on July 17, 2025, at 8:00 AM PT.

While specific product details remain under wraps, both Razer and The Pokémon Company have officially confirmed the collaboration is in development. Given Razer’s history of Pokémon-themed releases—such as special edition peripherals and hardware—fans are eagerly anticipating what could be a fresh line of accessories designed to blend gaming performance with nostalgic appeal.

The upcoming Razer collaboration is expected to be revealed on July 17.

Image Credit: Razer