Motorsports
FloSports, NASCAR Add $50k To Purse For Virginia Triple Crown Continuing Unprecedented Investment In Regional Racing
FloRacing Becomes Presenting Partner of Virginia Triple Crown AUSTIN, TX – (June 10, 2025) – One of the most iconic titles in Late Model Stock Car racing just got a major upgrade. FloSports and NASCAR today announced that they will contribute $50,000 to the purse for the Virginia Triple Crown raising the overall champion purse […]
FloRacing Becomes Presenting Partner of Virginia Triple Crown
AUSTIN, TX – (June 10, 2025) – One of the most iconic titles in Late Model Stock Car racing just got a major upgrade. FloSports and NASCAR today announced that they will contribute $50,000 to the purse for the Virginia Triple Crown raising the overall champion purse to $20,000 – making it the richest prize in the event’s storied history. FloRacing will now also be the presenting partner of the Virginia Triple Crown.
FloRacing, has established itself as the nation’s leading destination for live and on-demand grassroots motorsports coverage and a significant investor in the success of regional racing. With FloRacing on board, this year’s Virginia Triple Crown isn’t just bigger – it’s bolder, better, and more competitive than ever.
“We’re thrilled to partner with NASCAR to elevate the Virginia Triple Crown to a whole new level,” said Michael Rigsby, GM of FloRacing. “Late Model racing has long been a core focus for FloRacing, and this partnership lets us invest directly in the drivers, teams, and fans who make it so special. We can’t wait to showcase this incredible three-race showdown to a national audience.”
“The Virginia Triple Crown is a celebration of short track culture – where many of NASCAR’s top stars got their start,” said Joey Dennewitz, managing director, NASCAR Regional. “With the support of FloRacing, we’re amplifying the reach and prestige of each event, creating more excitement for fans and more opportunity for drivers. It’s exactly the kind of grassroots investment that strengthens the future of our sport.”
The new payout structure extends to the top 10 finishers in the Virginia Triple Crown standings, up from just three in previous years:
- 1st – $20,000
- 2nd – $10,000
- 3rd – $7,500
- 4th – $5,000
- 5th – $2,500
- 6th–10th – $1,000 each
All payouts will be distributed following the final leg of the crown – the ValleyStar Credit Union 300 at Martinsville Speedway on Sept. 27.
The Virginia Triple Crown presented by FloRacing is determined by average finish across three of the region’s crown jewel events:
- June 28 – Thunder Road Harley-Davidson 200 at South Boston Speedway
- July 19 – Hampton Heat at Larry King Law’s Langley Speedway
- September 27 – ValleyStar Credit Union 300 at Martinsville Speedway
To be eligible for the championship and prize money, drivers must compete in all three events.
“With FloRacing’s involvement in the Virginia Triple Crown, what was already a most sought-after achievement for the drivers to win, at three of the most storied tracks in NASCAR, has a much larger presence,” said Martinsville Speedway President Clay Campbell. “While this extra incentive will attract more competitors, really, the fans are going to benefit. It’s hard for me to imagine the great racing and drama they will see at South Boston, Langley and Martinsville, whether in person at the track or watching on FloRacing. I’m looking forward to seeing who comes away with the Virginia Triple Crown when the checkered flag drops on the ValleyStar Credit Union 300 on September 27.”
“We’re excited to see the Triple Crown elevated to even greater heights this year and reward drivers who race all in three races,” said South Boston Speedway General Manager Brandon Brown. “We take so much pride in kicking off the Virginia Triple Crown at South Boston Speedway. Our race sets the tone every single year and this year it will mean more than ever. A great run in the Thunder Road Harley-Davidson 200 will be vital to anyone who wants to take home all the money after Martinsville.”
Larry King Law’s Langley Speedway owner and operator Bill Mullis said the sponsorship from FloRacing brings added prestige and value to the Triple Crown.
“This sponsorship adds to the already storied history of the Virginia Triple Crown and brings even more realization to its value and the value the Triple Crown has brought to Late Model Stock Car racing all these years,” Mullis remarked.
“I’m excited to be a part of this, knowing its humble beginnings. The tie between South Boston, Langley and Martinsville is so strong, and this makes it stronger.”
Past Triple Crown champions read like a who’s who of Late Model greatness, including:
- Peyton Sellers (5x champion – 2013, 2014, 2018, 2022, 2024)
- Lee Pulliam (2x champion – 2015, 2019)
- Trevor Ward (2023)
- Bobby McCarty (2021)
- Timothy Peters (2017)
- C.E. Falk III (2012)
Established in 2012, the Triple Crown has been a consistent proving ground for top-tier Late Model talent, paused only in 2016 and 2020.
Fans can watch every lap of the Virginia Triple Crown presented by FloRacing live or on demand with a FloRacing subscription at www.floracing.com or via the FloRacing app.
This summer, three tracks. Three races. One crown.
Let the battle begin.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
About FloSports
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports fans. Its portfolio covers more than 25 different sports categories and includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 14 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
Motorsports
Jenson Button Named Grand Marshal For 2025 Rolex Monterey Motorsports Reunion
Formula 1 World Champion and endurance racing superstar Jenson Button has been named Grand Marshal of the 51st Rolex Monterey Motorsports Reunion, set for August 13-16 at WeatherTech Raceway Laguna Seca. The renowned British driver, known for his versatility and style both on and off the track, will headline the annual gathering that ranks among […]

Formula 1 World Champion and endurance racing superstar Jenson Button has been named Grand Marshal of the 51st Rolex Monterey Motorsports Reunion, set for August 13-16 at WeatherTech Raceway Laguna Seca. The renowned British driver, known for his versatility and style both on and off the track, will headline the annual gathering that ranks among the most prestigious vintage racing events in North America.
For fans of high-performance heritage, luxury automotive culture, and motorsports history, Button’s appointment brings added star power to an event already rich in provenance. With over 400 meticulously prepared, period-correct race cars competing across 14 race groups – including the eagerly-anticipated debut of a dedicated IROC class – this year’s Rolex Reunion promises a rare blend of authenticity, speed, and celebrity.
“I am incredibly honored to be named Grand Marshal of this legendary event,” said Button, who now lives in California. “This is the ultimate gathering of motorsports history and icons from the racing world, and I couldn’t be prouder to play a part.”

As Grand Marshal, Button will take part in a variety of ceremonial and fan-facing activities, including the opening ceremonies, autograph sessions, and guest commentary during the Mario Andretti Trophy race – an F1-themed battle that’s part of the official Formula 1 75th Anniversary celebrations.
Button will also suit up and compete behind the wheel in several groups. He’ll campaign his 1967 Alfa Romeo GT Jr., a 2011 Porsche 997 GT3 Cup car, and a 1996 IROC Pontiac Firebird in the Unser Family Cup IROC category – a crowd favorite expected to channel the golden era of cross-discipline motorsport rivalries.
Best known for his 2009 Formula 1 World Drivers’ Championship with Brawn GP, Button enjoyed a 17-year F1 career with 15 wins and nearly 1,000 points scored. Today, he races for Cadillac Hertz Team JOTA in the FIA World Endurance Championship, and recently celebrated a podium finish at Interlagos, Brazil. His motorsport repertoire spans nearly every major series, from the Rolex 24 at Daytona to the NASCAR Cup Series and the Race of Champions.
This year’s Rolex Monterey Motorsports Reunion is built around the global celebration of Formula 1’s 75th anniversary. A highlight of the weekend will be daily demonstrations and races featuring 25 historic F1 cars from the 1966–1985 non-turbo era – machines that defined Grand Prix racing’s most visceral decades.

The paddock display will be equally compelling, offering fans a close-up look at 30 rare and important Formula 1 cars. Among them: a 1956 Maserati 250F, the legendary 1966 Eagle Mk1, a turbocharged 1986 Benetton-BMW B186, and – most recently – a 2024 McLaren-Mercedes MCL38, the Constructors’ Championship winner driven by Lando Norris.
By blending championship-caliber driving talent like Button with a historic grid of motorsport legends, the Rolex Reunion bridges past and present with exquisite authenticity. As an experiential lifestyle event, it attracts collectors, connoisseurs, and vintage racing fans alike – united by a shared passion for high-performance machines and timeless design.
Whether you come for the cars, the competition, or the culture, this year’s Rolex Monterey Motorsports Reunion promises to be one of the most dynamic yet.
Image Source: Friends of Laguna Seca
Motorsports
How to Watch the NASCAR Cup Series Iowa Corn 350 Powered by Ethanol
The NASCAR Cup Series heads to Iowa Speedway for the Iowa Corn 350 Powered by Ethanol on Sunday, August 3. Iowa Speedway hosted its inaugural NASCAR Cup Series event one year ago, with Ryan Blaney taking the win. Cody Scanlan/The Register / USA TODAY NETWORK Sunday’s Iowa Corn 350 Powered by Ethanol will be the […]
The NASCAR Cup Series heads to Iowa Speedway for the Iowa Corn 350 Powered by Ethanol on Sunday, August 3. Iowa Speedway hosted its inaugural NASCAR Cup Series event one year ago, with Ryan Blaney taking the win.
Sunday’s Iowa Corn 350 Powered by Ethanol will be the first race of the 2025 NASCAR Cup Series season televised on the USA Network. Outside of four races on NBC, USA Network will televise the remainder of the Cup Series schedule. The Iowa Corn 350 Powered by Ethanol takes the green flag at 3:30 p.m. ET.
Practice and qualifying for the NASCAR Cup Series at Iowa will be televised on truTV. Practice begins at 1:30 p.m. ET on Saturday, August 2, with qualifying following at 2:40 p.m. ET.
The NASCAR Xfinity Series and ARCA Menards Series join the Cup Series at Iowa Speedway this weekend.
The HyVee Perks 250 for the NASCAR Xfinity Series takes the green flag at 4:30 p.m. ET on Saturday, August 2, with coverage on The CW Network. Practice and qualifying for the Xfinity Series start at 11 a.m. ET on Saturday, with coverage on the CW App.
If you are having difficulty finding The CW Network, click here for a station guide from The CW, which will show you the tune-in info for The CW in your region. All you have to do is enter your zip code into the station guide.
The ARCA Menards Series Atlas 150 kicks off the weekend on Friday, August 1. Friday’s ARCA Menards Series event starts at 7 p.m. ET, with coverage on FS1.
Friday, August 1
Time |
Session |
TV |
---|---|---|
7 p.m. ET |
ARCA Menards Series Atlas 150 |
FS1 |
Saturday, August 2
Time |
Session |
TV |
---|---|---|
11 a.m. ET |
NASCAR Xfinity Series Practice |
CW App |
12:05 p.m. ET |
NASCAR Xfinity Series Qualifying |
CW App |
1:30 p.m. ET |
NASCAR Cup Series Practice |
truTV |
2:40 p.m. ET |
NASCAR Cup Series Qualifying |
truTV |
4:30 p.m. ET |
NASCAR Xfinity Series HyVee Perks 250 |
The CW Network |
Sunday, August 3
Time |
Session |
TV |
---|---|---|
3:30 p.m. ET |
NASCAR Cup Series Iowa Corn 350 Powered by Ethanol |
USA Network |
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Motorsports
Richard Childress Racing responds to NASCAR suspension of Austin Hill, names replacement driver
Richard Childress Racing (RCR) has responded to NASCAR suspending Austin Hill for his incident with Aric Almirola during the Xfinity Series race at Indianapolis this past weekend. RCR said it will not appeal the suspension and revealed who will replace Hill this weekend. “Richard Childress Racing will not appeal the penalty NASCAR issued to the […]

Richard Childress Racing (RCR) has responded to NASCAR suspending Austin Hill for his incident with Aric Almirola during the Xfinity Series race at Indianapolis this past weekend. RCR said it will not appeal the suspension and revealed who will replace Hill this weekend.
“Richard Childress Racing will not appeal the penalty NASCAR issued to the No. 21 team following the NASCAR Xfinity Series race at Indianapolis Motor Speedway,” the team said. “We remain focused on winning a championship with Austin Hill in 2025. Austin Dillon will race the No. 21 Chevrolet at Iowa Speedway.”
Austin Hill, the driver for the No. 21 Chevrolet for RCR, will miss this weekend’s event at Iowa Speedway. He hit Aric Almirola during the 91st lap of the Pennzoil 250. After Almirola bumped Hill into a slide in Turn 3, Hill hit Almirola’s right-rear fender, turning the No. 19 Toyota into the Turn 4 retaining wall.
Austin Hill says his hit on Aric Almirola wasn’t intentional
After the race, Almirola reacted to being hit by Hill. “It was definitely intentional,” Almirola told The CW, per NASCAR.com. “He (Hill) blocked me three times. I finally got him loose in (Turn) 3. He had damage on the nose, so he was really slow in the corners. It was time to go. I mean, we’re coming to nine to go, and the leaders are starting to put a gap on us, so it’s time to go. I got him loose, and he just turned left and hooked me in the right rear.”
Hill wasn’t available for a comment after the race, but he told his team that the hit wasn’t intentional. “I couldn’t hang onto it. I did not try to right-rear him,” Hill told his team on the radio. “He had me out of control and I drove back to the left to keep it off the wall. I’m not sure what the hell he thought just running me over in 3 though!”
Motorsports
Audi names Revolut as new title sponsor for debut F1 season
Audi has announced a new title sponsorship for its debut Formula 1 season in 2026, with financial techology company Revolut joining the sport for the first time. The current Sauber team will become the Audi works outfit from next season, and Revolut will replace Stake as title partner. Audi describes the deal as a “landmark […]

Audi has announced a new title sponsorship for its debut Formula 1 season in 2026, with financial techology company Revolut joining the sport for the first time.
The current Sauber team will become the Audi works outfit from next season, and Revolut will replace Stake as title partner. Audi describes the deal as a “landmark agreement” as it makes the announcement ahead of its entry, attracting what was ranked as Europe’s most valuable technology company last year, with a valuation of $45 billion.
“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand,” CEO Gernot Dollner said. “We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement.
“In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Revolut Business is set to be extensively integrated into the team’s financial operations, and Revolut customers – of which there are currently over 60 million – will also get exclusive benefits as part of the deal, according to Audi.
“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition,” team principal Jonathan Wheatley said. “This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Revolut CEO Nik Storonsky says the two brands are focused on trying to disrupt the established order in their respective fields, with F1 viewed as the ideal platform to tell the fintech company’s story.
“This is a monumental partnership for Revolut and the future Audi F1 Team,” Storonsky said. “We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport.
“As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
Motorsports
BREAKING NEWS: NASCAR Suspends Austin Hill
Austin Hill has been suspended for one race in the NASCAR Xfinity Series after intentionally right-rear hooking Aric Almirola at high speed on the Indianapolis oval. The move drew instant scrutiny, and now, NASCAR has made a firm statement. Hill, known for his aggressive style, will sit out Iowa, be replaced by Austin Dillon, and […]

Austin Hill has been suspended for one race in the NASCAR Xfinity Series after intentionally right-rear hooking Aric Almirola at high speed on the Indianapolis oval. The move drew instant scrutiny, and now, NASCAR has made a firm statement. Hill, known for his aggressive style, will sit out Iowa, be replaced by Austin Dillon, and lose every single one of his 21 playoff points — potentially dropping him from a top seed to the 12th and final playoff spot.
- Why did NASCAR feel Hill’s move warranted a harsher penalty than others this season?
- How does losing over 30 projected playoff points change his title chances?
- Why was Christopher Bell not penalized for a similar-looking incident?
- And what does this say about NASCAR’s consistency on suspensions?
With five races left in the regular season, Hill still has time to make noise — but he’s now playing with fire. The playoff road just got much harder, and his past on-track behavior may finally be catching up to him. NASCAR has made it clear: right-rear hooks at high-speed ovals will not be tolerated, no matter the name on the windshield. What do you think — did NASCAR get it right? Or did they overreach with this penalty? Let us know in the comments.
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Motorsports
Nascar closes TNT run with 2.5m viewers at IMS
TNT finishes five-race run with average viewership of 2.06m F1 now averaging 1.37m viewers through 2025 season, overtaking IndyCar (1.27m viewers) Nascar has closed its five-race run on TNT Sports with 2.45 million viewers at the Indianapolis Motor Speedway (IMS). That represents a year-over-year (YoY) audience decrease of 32.5 per cent but last year’s Brickyard […]

- TNT finishes five-race run with average viewership of 2.06m
- F1 now averaging 1.37m viewers through 2025 season, overtaking IndyCar (1.27m viewers)
Nascar has closed its five-race run on TNT Sports with 2.45 million viewers at the Indianapolis Motor Speedway (IMS).
That represents a year-over-year (YoY) audience decrease of 32.5 per cent but last year’s Brickyard 400 aired on NBC, which makes for a slightly skewed comparison.
In fact, last weekend’s race at IMS was the highest audience achieved by TNT in its five-race package, bringing its average viewership to 2.06 million for the full run. This falls just below the 2.1 million average viewers on Prime Video, but it is clear that both of Nascar’s new broadcast partners have brought similar levels of performance.
Notably, these new partners have been a hit with younger audiences and TNT continued that trend last weekend. Viewers between the ages of 18 and 34 increased 96 per cent compared to the 2024 Cup Series average on cable.
The 2025 Nascar Cup Series season is now averaging 2.75 million viewers in the US through 22 regular season races.
Nascar was the best-performing motorsport property last weekend on the US viewership front, although Formula One did manage an average viewership of 1.4 million for the race-only portion of the Belgian Grand Prix on ESPN.
That said, Nascar’s news release confirming its own average viewership last weekend also points out that Formula One averaged 1.08 million viewers for the full broadcast (which contained an 80-minute rain delay). This is not the first time Nascar has pulled that move this season.
Nascar is evidently mindful about Formula One’s viewership gains, especially as the Belgian Grand Prix on ESPN represents a 27.3 per cent YoY increase on last year’s edition. Since the Formula One season started, Nascar is averaging 2.32 million viewers per race compared to Formula One’s 1.37 million viewers.
Elsewhere, IndyCar continues to struggle with the increased competition across the board as 734,000 viewers tuned in on Fox for Álex Palou’s eighth win of the season at Laguna Seca.
Palou’s historic season may be contributing to a degree of audience apathy, but IndyCar failing to exceed one million viewers for six consecutive races on commercial television points to a disappointing return.
However, this year’s Laguna Seca viewership is a 301 per cent increase on last year’s race, which only recorded 183,000 viewers on CNBC. It is also the highest audience recorded at Laguna Seca since it returned to the IndyCar schedule in 2019.
IndyCar is now averaging 1.27 million viewers through 14 races.
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