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Can women’s basketball teams catch up to UConn or South Carolina in a changing era?

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For decades, women’s basketball was dominated almost exclusively by UConn and Tennessee, and then, for many years, only UConn’s dynasty thrived.

In recent years, other contenders have emerged periodically, but none have challenged the crown quite as well as South Carolina.

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Until this past season, the Gamecocks and Dawn Staley had arguably taken the mantle from the Huskies and Geno Auriemma. Then, UConn returned to the top of the ladder and cut down the nets for the 12th time in program history, keeping this rivalry and battle for the top of the sport in flux.

Slice it anyway, though, and it’s obvious: No. 1 might be up for grabs, but it’s these two heavyweights that everyone is chasing. NIL, the transfer portal and the recent House v. NCAA settlement, which established revenue sharing in college sports, have upended the landscape. However, due to their rich traditions and coaching acumen, UConn and South Carolina have remained mostly unscathed by the upheaval — and even benefited from it.

The Gamecocks and Huskies signed two of the most highly pursued portal players, as Ta’Niya Latson, the nation’s leading scorer, left Florida State for South Carolina, and Serah Williams, arguably the best big in the portal, left Wisconsin to choose UConn.

This leaves every other coach in the nation strategizing and wondering what it will take to truly and consistently usurp perennial powerhouses UConn and South Carolina on the recruiting trail, the hardwood, or in March. Like much of the rest of big-money NCAA sports, women’s basketball coaches are no longer prioritizing only building four-year players but winning with transfers who can be lured with lucrative NIL promises.

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As complicated as the modern era of college athletics has become — a record 1,450 Division I players entered the transfer portal after last season — coaches understand they must work within the confines of this new system, which involves the portal acting as a faster on-ramp for roster building. NIL and revenue share are becoming additional incentives for players to consider other programs if they want to succeed.

Fourteen power conference coaches interviewed by said they’ve completely altered how they build rosters, recruit and develop talent.

“Coaches are questioning, obviously: Is it even worth it to be in this business? What are we doing? What are we doing if we can’t build a program and you’re starting from scratch every year to build a team without any rules around it?” one power conference coach said. “What are we doing? And why are we doing it?”

“I have to change. I have to pivot and plan for 50 percent attrition,” another power conference coach added. “Time will tell if you can build a program (in this era). If I can’t build a program, I’m not going to be doing it very long.”

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Playing time, star roles and scholarships are no longer enough for coaches to retain players. Notable star players like Latson, Olivia Miles (Notre Dame to TCU) and Cotie McMahon (Ohio State to Ole Miss) switched programs.

They were among roughly 300 power conference players who transferred this offseason — an average of about four players per power conference team. More than 20 percent of the transfer pool had already changed schools at least once. Among the 40 returning starters off Sweet 16 rosters, 10 transferred.

Many coaches said this season’s top portal players signed deals of upward of $700,000, and some unheralded underclassmen, due to their longer eligibility, were seeking deals of $ 300,000 or more. By comparison, the WNBA supermax this season is less than $250,000, with only four players receiving it.

Meanwhile, less than a quarter of the league makes $200,000 or more. Yet, at the college level with limited post players in the portal, many coaches said programs needed to offer a premium of that kind to sign even a marginal big.

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“If you were a post player in the portal a month ago and you averaged three points a game at the Power 4, most of them were asking for $200,000 plus,” one power conference coach said. “And you’re like, ‘You averaged 2.5 points per game.’ ”

Even highly successful programs are learning they might need to reset expectations after every season, given the uncertainty of attrition and what those defections mean for their own needs from the portal.

Look no further than UCLA. The Bruins appeared in their first Final Four of the modern era and, in a previous era of the sport, would have been considered a prime contender in the 2025-26 season due to the experience returning players gained. Yet, after the Bruins’ successful run, the entire freshman class, as well as Londynn Jones, a 31-game starter, and Janiah Barker, the Big Ten’s Sixth Player of the Year, decided to transfer.

It means UCLA coach Cori Close will be starting essentially from scratch after this core’s graduation, rather than steadily building a program, with backups becoming role players and then starters, that is capable of taking down UConn or South Carolina in the Final Four.

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Notre Dame was ranked No. 1 during the season, and despite a late collapse, seemed poised for a strong upcoming season. But after the Irish lost Miles to TCU, freshman key contributor Kate Koval to LSU and two other players, they dropped out of ’s post-transfer top 25. USC seemingly has prime minutes up for grabs after losing star JuJu Watkins to an ACL tear. Still, Kayleigh Heckle and Avery Howell, two freshmen who figured to be centerpieces next season, entered the transfer portal.

“You had to think about sitting out a year, you had to think about the perception,” one power conference coach said about previous transfer implications. “Now it’s just normalized. If you lost two or three kids in a year, it used to be like, ‘Oh my gosh, what’s wrong at that school?’ And that’s just not the notion anymore.”

Some coaches likened the roster turnover to coaching at the junior college level.

“If I can keep the kid for two years,” one said, “I feel like I’ve won the lottery.”

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Although most coaches are frustrated with the lack of oversight and guardrails in place from the NCAA over the past few seasons, they understand that it’s also a shifting reality for them. In this era of limited regulation and hazy guidance, coaches and universities that are quick to adapt have had the upper hand, whether that means getting their collectives more involved (generally seen as acceptable among all coaches) or tampering with athletes (seen as illegal, but not currently regulated as such).

Now, with the settlement finalized over the weekend, actual regulation is taking effect.

As of last Saturday, college athletes were required to report NIL deals worth more than $600 to the newly established College Sports Commission for approval. On July 1, universities can begin making revenue share payments to athletes. The impact of these regulations on athletes’ deals is currently unknown. Still, the NCAA has been clear that the NIL-specific regulation is intended to protect athletes from false deals, not to hinder their earning power.

However, because the settlement had been pushed back — a decision was expected two months ago — universities and collectives were able to front-load deals, which created an arms race across conferences, which drove up the total “cost” of rosters.

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asked 12 coaches what they expect it would cost, between revenue share and NIL, to build a roster that could contend for their respective conference title. Multiple Big Ten and SEC coaches estimated the cost between $2.5 million and $3.5 million. Multiple ACC and Big 12 coaches said that building a championship roster costs between $1.5 million and $2.5 million. Most of those numbers exceed even the WNBA’s team salary cap of just under $1.51 million.

However, this number is a moving target. With impending legislation, coaches are uncertain about how it may change in the coming seasons, particularly with the establishment of revenue sharing and the creation of the College Sports Commission.

Coaches said that while the leverage has shifted almost entirely to players, there are no safeguards in place for the programs or the collectives that act on their behalf. This movement leaves many coaches working on a year-to-year basis, unsure of what their rosters will look like or how much money they will have to fill potential holes.

“In true professional sports, I know I have this player under contract for four years and I can prepare for that player to go into free agency, or I know I have $200,000 coming off the books ahead of next year. Here, it’s free agency every single year, and the tampering is out of control,” one coach said. “So, please tell me how I do this. Tell me how to manage a roster when we don’t know the rules.”

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Regulation around NIL, collectives and revenue share could provide some stability, but even so, coaches expect both tampering and transfer numbers to remain high every season.

From the 2020 high school recruiting class, 17 of the top 25 (and seven of the top 10) players transferred before the end of their college careers, including Angel Reese, Kamilla Cardoso and Hailey Van Lith. In the 2021 class, 13 of the top 25 players transferred, and 18 of the top 25 players in the 2022 class, now rising seniors, transferred.

This attrition has had a ripple effect on how college coaches prioritize high school recruiting. Many staff chose not to send multiple (or any) coaches on the road this offseason for the first high school recruiting evaluation period, valuing hosting immediate impact players over seeing talent who wouldn’t be on campus for a few years.

That signals a significant shift in the overall recruiting philosophy. Five years ago, the lifeblood of almost every program was high school recruiting. Now, the portal offers another option. Multiple coaches said that their focus on high school recruits has decreased from 95-100 percent of their recruiting efforts to somewhere between 50-70 percent. Nearly 80 power conference freshmen transferred this offseason, so coaches also realize that bringing in a freshman doesn’t necessarily mean stability.

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As coaches prepare for summer workouts before the 2025-26 season and make plans to attend high school recruiting events, they recognize that their priorities might look different a year from now. Regulations from the House settlement could remove some of the challenges of the past few seasons. Still, coaches will have to navigate a landscape that once seemed unimaginable in college sports.

However, one challenge remains the same: UConn and South Carolina are the hunted.

“The job is just different now,” one coach said. “You just have to make up your mind if you want to deal with the other stuff.”

This article originally appeared in The Athletic.

South Carolina Gamecocks, Connecticut Huskies, Sports Business, Women’s College Basketball

2025 The Athletic Media Company



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Bowl games are under stress. Thank goodness for BYU, Utah and Utah State – Deseret News

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At least in Utah, going to bowl games remains a very big deal.

The college football bowl season is undergoing an assault, with plenty of teams opting out of invitations to play in the postseason. The reasons vary, but the movement is tracking and threatening the bowl business.

But locally, the bowl train is heading down the track. The bowl thoughts are positive, and events remain as anticipated fun, a reward and an opportunity to shine.

It’s carnival time. Break out the travel plans.

Utah, BYU, and Utah State are locked in. It’s game time, show time, a rally point in December.

The 10-2 Utes can’t get enough of this season after the 2024 funk. The offense is rolling, Kyle Whittingham must be celebrated and this is his final game in Uteville.

For the Crimson faithful, this is a season that needs milking. Las Vegas is just a few Maverick and 7-Eleven stops away, and Dec. 31 is plenty of time to plan. Plus, Utah will kick Nebraska from Allegiant Stadium back to the corn fields.

In Logan, Bronco Mendenhall has the Aggies playing in the Famous Idaho Potato Bowl in Boise Dec. 22. This is a celebration of Mendenhall’s remarkable, gutsy entry back into Utah and a team that made impressive strides.

How can players, coaches and fans not want to see their Aggies take on future Pac-12 opponent and 6-6 Washington State and give this season one more run?

In Provo, Kalani Sitake got his contract extended. This means more support for his assistants, continuity for returning players and a time to salute their “player’s coach.”

It’s also a chance to get 12 wins and shoulder that chip after the College Football Playoff snub. They see this as Alamo Bowl and Colorado Part 2.

The biggest opt-out is Notre Dame. Shunned by the CFP committee, the Fighting Irish made a very public statement by refusing to play BYU in the Pop-Tarts Bowl in Orlando. It was a shot at ESPN, essentially telling the network “We’re not letting you make money (an estimated $50 million) off our brand when you snubbed our royal keisters.”

Big 12 brothers Iowa State (8-4) and Kansas State (7-5) are eligible for bowls, but declined. ISU lost head coach Matt Campbell to Penn State and players voted for health and safe practice reasons to decline. Similarly, K-State just had head coach Chris Klieman retire and uncertainty with staff, recruiting and health led the program to decline.

Both teams will be fined $500,000 for this decision.

Teams with 5-7 records were approached to go bowling, but many declined, including Baylor, UCF and Kansas.

That makes five Big 12 teams that turned away bowl invitations.

This places a cloud over the entire bowl industry when teams refuse to come and party in your cities, accept your gifts and use the event as a positive experience for the team and fans.

It’s a commentary more on the possible gloom settling around many teams in December because of the transfer portal, players bound for the NFL opting out and NIL money simply making the risk of injury or bad performance not worth it.

Players have their coin. They don’t need another PlayStation or Xbox.

NIL hasn’t caused a complete collapse (the delayed 2026 portal window helped stabilize many rosters), but it amplifies devaluation in the expanded CFP era.

Non-playoff bowls are increasingly seen as optional, with opt-outs rising from individual players to entire teams. If unchecked, this threatens the bowl system’s long-term viability, especially for mid-tier games.

In the future, we may see many NIL/revenue share deals that include contracts requiring bowl participation. Bowl organizers have discussed NIL incentives including direct payments to players to boost appeal, but most lower-tier bowls lack the budget to do that.

Critics argue NIL erodes tradition, turning bowls into “glorified scrimmages,” while supporters say it empowers players in a monetized sport.

Locally, Whittingham, Sitake and Mendenhall have all spoken in the past how important the extra practices for a bowl are for a team. They provide an extra period of time to develop players and foster competition.

Bowls also provide an event that many seniors deserve because some, if not most, will never play football again. It is also a chance to win another game and add to the momentum gained during the season as programs head into offseason workouts, the weight room and recruiting.

It would seem defections to the portal loom as a legitimate threat for many teams as they see their rosters depleted and their priority is loading up not with players directly out of high school but seasoned Division I athletes who have been through training programs and the next level and can step in and fill the gaps.

This, sadly, is the state of college football today. Bowl games, outside the CFP, are becoming endangered events.

Big 12 participating bowl teams (Texas Tech will play either Oregon or James Madison in the Orange Bowl on January 1 as part of the CFP):

Dec. 27 — Pop Tarts Bowl, BYU vs. Georgia Tech

Dec. 27 — Texas Bowl, Houston vs. LSU

Dec. 30 — Alamo Bowl, TCU vs. USC

Dec. 31 — Sun Bowl, Arizona State vs. Duke

Dec. 31 — Las Vegas Bowl, Utah vs. Nebraska

Jan. 2 — Holiday Bowl, Arizona vs. SMU

Jan. 2 — Liberty Bowl, Cincinnati vs. Navy



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UK athletic director Mitch Barnhart talks NIL resources

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During an interview on UK’s radio network, Kentucky athletic director Mitch Barnhart stressed that his department is on solid footing in the ever-changing college sports landscape.

“We will have to continue to make sure that we’re within the framework that we can be effective, and that we’re giving our coaches and our student-athletes the best opportunity,” Barnhart said in a taped interview with Kentucky radio broadcaster Tom Leach. “We are incentivized at a high level, because there’s no one (who) wants to win more than our coaches, no one wants to win more than our student-athletes and our fans. Why in the world would we do anything but give ourselves the best chance to do that?”

Barnhart’s comments — which came prior to the men’s basketball game against Indiana in Rupp Arena — came amidst continued discourse about how UK is positioned in the current college sports landscape.

Barnhart, who has been the athletic director in Lexington since 2002, has been the subject of fan angst on numerous fronts. This includes Kentucky’s investment in name, image and likeness resources, the revenue-sharing budget and the school’s multimedia-rights partnership with JMI Sports, which is set to run through 2040. Kentucky and JMI Sports agreed to a new partnership deal over the summer.

“There’s other schools doing it very similar to what we’re doing,” Barnhart said. “Whether that is through their multimedia rights partner, they’re bringing some of their collectives in house, absolutely they are. There is no one size fits all. I think that’s what everyone wants to assume, is there’s only one way. There is not only one way. There’s multiple ways to do this thing, and we think this is effective for us.”

Barnhart added that he believes UK has the ability to adapt to the current landscape based on its partnership with JMI.

“It also gave us an ability to be flexible in terms of the BBNIL as we go forward in that suite of opportunities for our young people,” Barnhart said. “So they’ve got real time opportunities that they came in, JMI came in, and said ‘Here’s some revenues on top of what we generally create. And these will be specific for our student athletes to be able to access those in the NIL world.’”

These criticisms have come while major changes have occurred to UK’s football program and as the men’s basketball team has floundered to begin its season.

On Dec. 1, UK fired former football coach Mark Stoops after 13 seasons. The Wildcats moved swiftly to replace him, hiring Oregon offensive coordinator Will Stein — a former quarterback at Louisville who grew up a Kentucky fan — later that same day.

On the basketball front, second-year head coach Mark Pope is off to a 6-4 start this season, with an 0-4 record against high-major opponents. Kentucky isn’t included in this week’s Associated Press Top 25 rankings for the first time under Pope’s leadership. Earlier this year, the Herald-Leader reported that the payroll number for the UK basketball team is around $22 million.

Kentucky athletic director Mitch Barnhart speaks to members of the media following a press conference to announce Will Stein as the new UK football coach at Nutter Field House in Lexington, Ky., on Wednesday, Dec. 3, 2025.
Kentucky athletic director Mitch Barnhart speaks to members of the media following a press conference to announce Will Stein as the new UK football coach at Nutter Field House in Lexington, Ky., on Wednesday, Dec. 3, 2025. Ryan C. Hermens rhermens@herald-leader.com

Following Stein’s introductory press conference Dec. 3, Barnhart was asked by the Herald-Leader about the football program’s revenue-sharing budget.

“We’re confident in what we’re doing,” Barnhart said in an animated response. “People have asked that question 19 different ways, from all the stuff that’s been going on, and it’s exhausting. Enough. Enough about, ‘Have we got enough?’ We’ve got enough. We’re working at it just like everyone else is working at it. We’re no different.”

Kentucky hasn’t disclosed how it’s splitting the $20.5 million it’s allowed to distribute to athletes between football, men’s basketball and other non-revenue sports. This has led to speculation about what those monetary breakdowns are.

Additionally, Kentucky’s multimedia rights partnership with JMI sports has come under fan scrutiny this week. JMI Sports is responsible for negotiating name, image and likeness endorsement deals for UK athletes, among other duties.

This aspect, specifically, has been a talking point due to Pope’s lack of recruiting results with top high school players. Kentucky basketball doesn’t have a commitment from the 2026 recruiting class. A pair of five-star high school seniors — small forward Tyran Stokes and power forward Christian Collins — were thought to be on the doorstep of committing to the Wildcats prior to the November early signing period.

Both players remain uncommitted. Pope’s program is one of only two SEC schools, along with Georgia, yet to land a commitment from the 2026 high school class.

Near the end of his weekly press conference Friday afternoon, Pope turned a question about his thoughts on adding a “general manager” position to his staff into a defense of the JMI deal.

“We have this incredible partnership with JMI that’s enabled us to do so much. They’re doing incredible work for us,” Pope said. “The way Mitch has kind of worked this and led this… I have a whole team of people that are working contracts, working possibilities.”

“One of the complicated things right now is that there’s not a clear interpretation of exactly what the rules are,” Pope added. “… We’ll make sure that we always air on the side of doing this legal. Which is a guessing game, because nobody knows exactly what’s legal right now. There’s just a million different parts of this.”

Barnhart was on the NCAA committee tasked with implementing the components that a federal judge approved in the House Settlement, which allowed schools to directly pay athletes. This included the creation of a clearinghouse to approve NIL deals and ensure they met fair market value and were for legitimate business purposes.

Barnhart acknowledged that, sometimes, UK student-athletes aren’t able to use UK’s logos and other marks in outside NIL deals. But he also pointed to national NIL opportunities that have come the way of student-athletes during major events like March Madness. An example of this was earlier this year when former UK basketball player Amari Williams struck up a deal with Weetabix, a British breakfast food.

“I think it shows our ability to move where we need to move, and adapt when we need to adapt,” Barnhart said. “I think there’s a lot of programs out there who would have loved to have the opportunity to do what we have done.”

Barnhart also addressed the thinking that Kentucky’s NIL opportunities are restrictive to student-athletes.

“Are there things that when they come to the University of Kentucky — and they take opportunity, they take revenues from the revenue share or from the NIL — yes, there are some responsibilities they have to us, and that’s part of this deal. That’s that’s no different here than it is anywhere else in the country,” Barnhart said. “But at the end of the day, yeah, we are going to try and have people work with our folks first, if we can, and if that’s something that doesn’t work, and they want to go do some other things, they have the opportunity to do that.”

Pope also used his lengthy response Friday to praise JMI Sports president Paul Archey and Kim Shelton, who is the senior vice president of NIL Strategy and the executive director of UK NIL for JMI Sports.

Shelton — a former UK soccer player who recently served as the CEO of Lexington Sporting Club — also previously spent nearly a decade at JMI Sports in roles such as vice president of sponsorship sales, chief revenue officer and president of UK Sports and Campus Marketing.

“We’ve got great people that have done an amazing job in the JMI world of providing us resources for our program, and they are concerned,” Barnhart said. “It doesn’t benefit them to restrict us or to hurt our program or not give us the best chance to put the best roster we can on the court or on the field or wherever that happens to be.”

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Cameron Drummond

Lexington Herald-Leader

Cameron Drummond works as a sports reporter for the Lexington Herald-Leader with a focus on Kentucky men’s basketball recruiting and the UK men’s basketball team, horse racing, soccer and other sports in Central Kentucky. Drummond is a second-generation American who was born and raised in Texas, before graduating from Indiana University. He is a fluent Spanish speaker who previously worked as a community news reporter in Austin, Texas.
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Nick Saban sounds alarm with 2-word condemnation of college football

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Nick Saban might be done patrolling a sideline, but he isn’t done challenging the sport he helped define.

Now an analyst on ESPN’s College GameDay, the seven-time national champion is pushing a simple, sweeping idea: college football needs a real boss. Not a committee, not a loose alliance of conferences—a single commissioner with authority over the entire sport, backed by a competition committee that can standardize how the game is run.

‘We don’t have that right now’

In Saban’s view, the mix of NIL money, constant transfers and conference realignment has pushed college football into a gray area where everyone has power and no one has control. He argues that without a centralized voice setting rules and expectations, the sport drifts.

Saban contrasted the current setup with an earlier era in which scholarship agreements spelled out academic standards, transfer expectations and long-term commitments between players and schools. Those guardrails, he believes, have been eroded to the point that the sport is flirting with chaos. If you’re not backing stronger structure, Saban suggested, you’re effectively siding with “a little bit of anarchy.”

The focus and money surrounding the College Football Playoff, in his mind, have only masked deeper structural problems.

Is Saban the obvious choice?

Saban isn’t alone in calling for a commissioner. Last year, James Franklin—then at Penn State and now at Virginia Tech—publicly argued for exactly that role and even floated Saban as the ideal candidate, saying college football needs someone who wakes up and goes to bed thinking only about what’s best for the sport.

Whether the job ever exists, and whether Saban would actually want it, remains an open question. But his message is blunt: college football is at a crossroads. For the former Alabama coach, the next era can’t just be about bigger TV deals and a larger playoff. It has to start with someone finally grabbing the wheel.



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Sunday Morning Quarterback: The gauntlet, the gold and the Aggie uprising

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The College Football Playoffs begin this week, and Dr. Pick’ Em–my favorite pigskin prognosticator, whose 83% success rate is as frightening as it is accurate–sent a postcard from the Caribbean to mark the occasion. On the front, a pristine beach. On the back, his verdict on the real winners scrawled in black Sharpie: “The Rich and Powerful.”

The bracket reveal is engineered to feel like the season’s crescendo, a pure celebration of merit. But Dr. Pick ‘Em, whose analytical precision is matched only by a cynicism grand enough to fill a stadium, sees the final rankings for what they are: the financial scaffolding of a system designed to protect two conferences, six high-rent bowls, and the owner’s box–the broadcast networks.

In the age of Name, Image, and Likeness (NIL) and the open transfer portal, college football finally has the ingredients for its own version of a magical tournament. Any ambitious program is now one phenomenal class of transfers away from being a true Cinderella, much like the teams that make March Madness so captivating. The overnight success of teams like Tulane, Vanderbilt, and Indiana demonstrates that NIL brings us closer to NFL parity, where a year-to-year talent infusion can spark a rapid ascent.

Yet, the CFP selection committee does its level best to discourage these potential Cinderellas. Instead of rewarding the magic, we have a system that awards a county fair’s blue ribbon based on the pig’s grandfather’s pedigree rather than the quality of its bacon. The committee favors the brand over the product, the résumé over the reality on the field.

The bowls, the networks, and the established power conferences act as the evil stepmother, using their structural power–television slots, scheduling prestige, and the subjective final vote–to ensure their favorites get the spotlight. The CFP, as currently constructed, discourages the glass slipper moment.

The transfer market and the conference shield

The inclusion of Indiana as a top seed is the perfect, living example of an NIL-fueled Cinderella story, but it comes with a massive asterisk that the committee ignores.

For decades, Indiana was the quintessential “potato cellar” program. When Coach Curt Cignetti was hired, he utilized the one-year blitz. He built a gritty foundation with over 30 transfers in his first season, then proved the model sustainable by reloading in year two with difference-makers like quarterback Fernando Mendoza. He and defensive anchors Mikail Kamara and Aiden Fisher transformed a perennial Big Ten bottom-feeder into a powerhouse.

But let’s be honest: Indiana’s Cinderella story only has a happy ending because of the logo on its jersey.

If this same scrappy, transfer-fueled squad were in the SEC – take Vanderbilt as a prime example – it would have faced Georgia, Texas, Alabama, and LSU. Instead of a pristine record and a No. 1 seed, the Hoosiers would be sitting at 8-4 or 9-3, likely watching the playoffs from home. A mid-major with the same talent would be fighting for the single “Group of Five” crumb left on the table. Indiana got the invite not just because it is good, but because the Big Ten provided a path protected by brand bias.

The Big Ten’s mirage vs. the SEC meat grinder

This year’s bracket has reignited the sport’s oldest feud, with arguments echoing from Columbus barbershops to Tuscaloosa BBQ joints. Big Ten fans point to the top of the board: their conference secured two of the top four seeds. It looks like dominance. But the illusion shatters upon inspection. The Big Ten placed only one other team, Penn State, in the 12-team field – a stark lack of depth.

Contrast that with the SEC, which placed five teams in the bracket but saw three more top-25 teams excluded. This isn’t about conference pride; it’s about the brutal physics of the schedule. Metrics like SP+, which measure dominance, show the SEC’s top tier dwarfing the Big Ten’s. For an SEC contender, a “break” means facing a Kentucky team full of future NFL draft picks. The bruises are cumulative.

The committee, in a rare nod to reality, tacitly admitted that surviving the SEC gauntlet with two losses is a more impressive feat than navigating a top-heavy Big Ten schedule unscathed, ranking a 10-2 Texas A&M ahead of an 11-1 champion from a weaker conference.

The Aggie anomaly: earning the slipper

Which brings us to the Texas A&M Aggies (11-1, No. 7 seed), the team Dr. Pick ‘Em believes is currently playing the best football in America. By any measure, the Aggies are surging. Their defense is suffocating, and their offense has found a ruthless rhythm. Their body of work was forged in the SEC’s fiercest fires.

Their single blemish came not in a sleepy September game, but in the final week against a desperate Texas Longhorns squad fighting for its playoff life. In the cold calculus of evaluation, A&M was penalized for the difficulty of its environment and denied a first-round bye, a classic case of the system favoring the “clean” résumé over the “hard” one.

Meanwhile, contenders like Notre Dame built cases on “Soft Landings.” The Irish touted a win over a dysfunctional Arkansas as proof of grit, while padding their schedule with scheduled convalescences against the likes of Stanford and Virginia. By excluding the Irish, the committee sent a powerful message: a glossy win total built on cupcakes is a liability.

Cathedrals, chapels, and a ray of hope

The current two-tiered ecosystem is patently unfair. The big winners are the Cathedrals of Revenue – the major bowls and networks. The dozens of other bowl games became Sidelined Chapels.

However, there is a sliver of hope. An expanded playoff system might actually rescue the very bowl ecosystem it appears to be decimating. By moving the first four CFP games to campus sites, the quarterfinal and semifinal rounds are now exclusively hosted by the New Year’s Six bowls. That guarantees those premier games remain significant and hugely profitable.

If the CFP were to expand again to 16 teams, more bowls would be absorbed into the playoff structure, providing guaranteed relevance and financial survival for more of the postseason. In this way, the CFP’s growth could offer a lifeline to the institutions it previously left floundering.

For now, though, the system implicitly tells fans of “Chapel” schools that their passion is secondary. Notre Dame’s reaction–a public sulk with players sprinting for the portal–taught us that for many, only the Cathedral matters.

Prediction: the gauntlet’s payoff

Despite the bias, Dr. Pick ‘Em is betting on the one asset the system can’t purchase: Momentum. He sees this bracket breaking for the battle-tested.

First Round: Oklahoma survives a slugfest against Alabama, while Texas A&M smothers Miami in College Station.

The Run: A&M’s physicality breaks the will of Texas Tech’s high-flying offense, followed by a defensive masterpiece against Georgia.

The Championship: The moneyed favorite, Ohio State, against the fire-forged Texas A&M.

Final Prediction: Texas A&M 31, Ohio State 27

The rich usually get richer in this sport. But this January, Dr. Pick ‘Em is wagering that a team forged in fire will prove that a champion can still be crowned by the scoreboard, not by pedigree.

But don’t hold your breath for a total revolution. The system makes sure the stepsisters get to the dance while the Cinderellas stay home.



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Heisman winner Fernando Mendoza, Indiana football emerges as superpower

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Updated Dec. 13, 2025, 8:16 p.m. ET

Fernando Mendoza balked at entertaining the Heisman Trophy ceremony as an assured outcome Friday, even as he arrived in New York a comfortable betting favorite to win the award.

As of an afternoon press session, Mendoza hadn’t even finished his speech.

Yet even as he artfully sidestepped suggestions the award was already won, Mendoza did have a firm answer for where the 45-pound bronze trophy should live, if he is selected as its winner Saturday night.



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Fernando Mendoza wins the Heisman Trophy as college football’s top player :: WRALSportsFan.com

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— NEW YORK (AP) — Fernando Mendoza, the enthusiastic quarterback of No. 1 Indiana, won the Heisman Trophy on Saturday night, becoming the first Hoosier to win college football’s most prestigious award since its inception in 1935.

Mendoza claimed 2,362 points, including 643 first-place votes. He beat Vanderbilt quarterback Diego Pavia (1,435 points), Notre Dame running back Jeremiyah Love (719 points) and Ohio State quarterback Julian Sayin (432 points).

Mendoza’s Heisman win was emphatic. He finished first in all six Heisman regions, the first to do so since Caleb Williams in 2022. He was named on 95.16% of all ballots, tying him with Marcus Mariota in 2014 for the second highest in the award’s history and he received 84.6% of total possible points, which is the seventh highest in Heisman history.

“I haven’t seen the numbers yet,” said Mendoza, “but it’s such an honor to be mentioned with these guys (Pavia, Love and Sayin). It’s really a credit to our team. It’s a team award.”

Mendoza guided the Hoosiers to their first No. 1 ranking and the top seed in the 12-team College Football bracket, throwing for 2,980 yards and a national-best 33 touchdown passes while also running for six scores. Indiana, the last unbeaten team in major college football, will play a College Football Playoff quarterfinal game in the Rose Bowl on Jan. 1.

Mendoza, the Hoosiers’ first-year starter after transferring from California, is the triggerman for an offense that surpassed program records for touchdowns and points set during last season’s surprise run to the CFP.

A redshirt junior, the once lightly recruited Miami native is the second Heisman finalist in school history, joining 1989 runner-up Anthony Thompson. Mendoza is the seventh Indiana player to earn a top-10 finish in Heisman balloting and it marks another first in program history — having back-to-back players in the top 10. Hoosiers quarterback Kurtis Rourke was ninth last year.

With his teammates chanting “HeismanDoza” as he addressed the media, he said there felt like a realistic chance of winning the Heisman when the Hoosiers routed then No. 19 Illinois 63-10 on Sept. 20.

“At that point my boys (teammates) said we might make it to New York (for the award ceremony),” he said. “It was lighthearted at the time, but that’s when it started. “

Quarterbacks have won the Heisman four of the last five years, with two-way player Travis Hunter of Colorado ending the run last season.

Mendoza is the 43rd quarterback to win the Heisman and the second winner of Latin American descent to claim the trophy. Stanford’s Jim Plunkett was the first in 1970.

“Although I grew up in America, my four grandparents are all from Cuba,” he said. “I had the opportunity to go there and that was important to me. I credit the love to my grandparents and the Hispanic community.”

The Heisman Trophy presentation came after a number of accolades were already awarded. Mendoza was named The Associated Press player of the year earlier this week and picked up the Maxwell and Davey O’Brien awards Friday night while Love won the Doak Walker Award.

Mendoza and Pavia clearly exemplify the changing landscape of using the transfer portal in college football. Mendoza is the seventh transfer to win the award in the last nine years. Vanderbilt is Pavia’s third school.

Pavia finished second with 189 first-place votes. He threw for a school-record 3,192 yards and 27 touchdowns for the Commodores, who were pushing for a CFP berth all the way to the bracket announcement. He is the first Heisman finalist in Vanderbilt history.

Generously listed as 6 feet tall, Pavia led Vanderbilt to its first 10-win season along with six wins against Southeastern Conference foes. That includes four wins over ranked programs as Vandy reached No. 9, its highest ranking in The Associated Press Top 25 since 1937.

Pavia went from being unrecruited out of high school to junior college, New Mexico State and finally Vanderbilt in 2024 through the transfer portal.

Vandy next plays in the ReliaQuest Bowl against Iowa on Dec. 31.

The last running back to win the Heisman was Alabama’s Derrick Henry in 2015. Love put himself in the mix with an outstanding season for Notre Dame. He finished with 46 first-place votes.

The junior from St. Louis was fourth in the Bowl Subdivision in yards rushing (1,372), fifth in per-game average (114.3) and third with 18 rushing touchdowns for the Fighting Irish, who missed out on a CFP bid and opted not to play in a bowl game.

He was the first player in Notre Dame’s storied history to produce multiple TD runs of 90 or more yards, a 98-yarder against Indiana in the first round of last year’s playoffs and a 94-yarder against Boston College earlier this season.

Sayin led the Buckeyes to a No. 1 ranking for most of the season, throwing for 3,329 yards while tying for second in the country with 31 TD passes ahead of their CFP quarterfinal at the Cotton Bowl on Dec. 31.

The sophomore from Carlsbad, California, arrived at Ohio State after initially committing to Alabama and entering the transfer portal following a coaching change. He played four games last season before winning the starting job. He led the Buckeyes to a 14-7 win in the opener against preseason No. 1 Texas and kept the team atop the AP Top 25 for 13 straight weeks, tying its second-longest run.

Sayin follows a strong lineage of Ohio State quarterbacks since coach Ryan Day arrived in 2017. Dwayne Haskins (2018), Justin Fields (2019), C.J. Stroud (2021), and Kyle McCord (2023) averaged 3,927 passing yards, 40 TDs, and six interceptions, along with a 68.9% completion rate during their first seasons.

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Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here. AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football



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