
Sports
What to expect from BYU track teams at NCAA championships – Deseret News
It’s difficult to remember when or if BYU has ever headed into the hyper-competitive NCAA track and field championships with three athletes who rank among the top three in their specialties. That bodes well for BYU’s team-race ambitions. “Our men could be top-15 and women could be top-four if the big guns show up,” says […]
It’s difficult to remember when or if BYU has ever headed into the hyper-competitive NCAA track and field championships with three athletes who rank among the top three in their specialties. That bodes well for BYU’s team-race ambitions.
“Our men could be top-15 and women could be top-four if the big guns show up,” says Ed Eyestone, BYU’s director of track and field.
The big guns are Meghan Hunter, Lexy Lowry and James Corrigan, who have had brilliant, even sensational, seasons to date. If Casey Clinger had not turned pro in the middle of the season, BYU would have four top-three favorites.

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The NCAA championships will be held June 11-14 at Hayward Field in Eugene, Oregon. The men compete Wednesday and Friday, the women Thursday and Saturday. BYU qualified 19 athletes for the meet, counting members of a relay.
Hunter, a senior from Provo, recently became the third-fastest 800-meter runner in NCAA history, running 1:58.99 to win the Big 12 championship and then 1:58.95 to win the NCAA prelims.
Lowry, a senior from Idaho, is the fifth-fastest collegian of all time in both the 3,000-meter steeplechase and the 5,000-meter run.
Corrigan, who represented the U.S. in last summer’s Paris Olympic Games, has the third-fastest time in the nation, 8:22.20, which makes him the seventh-fastest American collegian ever.
The BYU trio will face formidable competition in Eugene, to say the least — most of them Kenyans who are running for U.S. schools.
“James is running very well right now, but the Kenyans on the men’s side are stronger and deeper than ever,” says Eyestone. “It might be more difficult to get top three at the NCAAs than at (the U.S. national championships).”
Five of the men’s top seven collegiate steeplechasers this season are Kenyans — Louisville’s Geoffrey Kirwa, New Mexico’s Mathew Kosgei, Kentucky’s Collins Kipngok, Iowa State’s Joash Ruto and Akron’s Bismack Kipchirchir. Kirwa is the second-fastest collegian ever, at 8:13.89.
Corrigan posted a time of 8:13.87 last summer in an 11th-hour effort to meet the Olympic qualifying standard — a time that would easily be the American collegiate record except it occurred after the collegiate season had ended and therefore isn’t recognized by the NCAA. He has not lost a steeplechase race this spring. On the other hand, he hasn’t met a field as formidable as the one he’ll see in Eugene.
Lowry, who will not contest the 5,000 because there’s not enough rest after the steeplechase, will compete against, among others, Alabama’s Doris Lemngole, a 23-year-old Kenyan and the defending NCAA champion in both cross-country and the steeplechase.
Lemngole set the NCAA record in the steeplechase earlier this season with a time of 9:10.13. BYU’s Courtney Wayment holds the American collegiate record of 9:16.00, but Lowry is closing in, running 9:18.05 earlier this season. Lowry, one of the most improved athletes in the country, will have to top that mark to win in Eugene.
Hunter is one of the most talented track athletes ever to come out of the Utah high school ranks. She was largely a sprinter at Provo High who dabbled in the 800. As a senior she pulled off a rare quadruple performance at state, winning the 100, 200, 400 and 800. She set an all-classification state record in the 400-meter dash of 52.59 in 2018 that no one has come close to breaking, even with the arrival of the new high-tech shoes.
What happened next has been widely covered. She was in a serious car accident the summer before she entered BYU, breaking her neck. She underwent surgery to fuse several vertebrae and her recovery was long and difficult, both physically but especially emotionally. She suffered from PTSD and, more specifically, panic attacks, from the violence of the rollover car wreck.
After a so-so start to the 2025 season, she has performed sensationally the last six weeks. Only Olympic champion Athing Mu (1:57.73), the former Texas A&M star and Olympic champion, and LSU’s Michaela Rose (1:58.12), the 2023 NCAA champion, have run faster. Hunter will face Rose in Eugene in what will be one of the meet’s most anticipated races. Three other women have also run under two minutes this season.
Individual national championships are difficult to come by, of course. BYU men have won only two championships since 2009, both of them in the last six years — Clayton Young in the 10,000 in 2019 and Kenneth Rooks in the steeplechase in 2023. BYU women have won three individual events since 2012, all in the last three years — Wayment in the steeplechase and Ashton Riner in the javelin in 2022, and Anna Bennett in the 1,500-meter run in 2021.
BYU is one of the premier distance running schools in the country. The Cougars won both the men’s and women’s NCAA cross-country championships last fall, only the fifth time a school has pulled off that double.
BYU’s team hopes in the men’s NCAA track championships took a big hit in mid-April when Clinger signed a pro contract with Brooks, ending his collegiate eligibility (the NCAA allows NIL contracts, but it does not allow pro contracts because of the amount of the money and the inclusion of performance incentives).

Two weeks before he signed the contract, Clinger broke a 40-year-old school record in the 10,000-meter run. His time of 27:11.00 finally took down the mark held by none other than his own coach. Eyestone, a four-time NCAA champion and two-time Olympian, set the long-enduring record of 27:41.05 in 1985.
If Clinger had not turned pro, he would be the fastest collegian in the country by 25 seconds.
The BYU women’s team is set up to make a strong team showing in Eugene. Aside from the Big Three, BYU also has strong entries in the revived Carlee Hansen and Riley Chamberlain, who will compete in the 1,500-meter run.
Hansen, a junior from Woods Cross, transferred to BYU from North Carolina in 2023. In the two seasons since then, she has cut a whopping eight and a half seconds off her 1,500-meter time and qualified for nationals.
Her best time at North Carolina was 4:16.02. Like Hunter, Hansen saw little improvement until six weeks ago, when she ran 4:12.42 for a 13th-place finish. She made another dramatic improvement at the Big 12 championships two weeks later, when she posted a time of 4:08.70 to place second.
At the NCAA prelims two weeks ago, she placed fifth with a time of 4:07.64, breaking the school record of 4:08.53 set by Anna Bennett en route to winning the 2021 NCAA championships. In that same race, Chamberlain, a versatile junior from California, also broke Bennett’s record and qualified for nationals, finishing seventh with a time of 4:08.42.
“Meghan and Lexy could win, and Riley and Carlee could combine for some good points in the 1,500,” said Eyestone.
Teammates Jenna Hutchins (5,000 meters), Taylor Lovell (steeplechase) and Sami Oblad (400 meters) are also solid bets to score.
Aside from the distance races, BYU’s strongest event on the men’s side is the decathlon. Jaden Roskelley scored 8,000 points four weeks ago during a meet in Provo — ranked No. 4 in the nation — but it was teammate Ben Barton, a 6-foot-5 junior from Michigan with 10.48 100-meter speed, who won the Big 12 championship.
The BYU women have cracked the top 10 only twice in the team race during the last 19 years — ninth in 2022 and 10th in 2021. The BYU men have placed in the top 10 four times in the last seven years, including seventh last season.
Utah collegians competing in NCAA championships
In-state qualifiers for this week’s NCAA track and field championships, with national ranking noted.
BYU
- Sami Oblad, 400 meters (10)
- Meghan Hunter, 800 meters (2)
- Tessa Buswell, 800 meters (19)
- Carlee Hansen, 1,500 meters (10)
- Riley Chamberlain, 1,500 meters (15)
- Taylor Lovell, steeplechase (7)
- Lexy Lowry, steeplechase (2)
- Jenna Hutchins, 5,000 meters (15)
- Gretchen Hoekstre, shot put, discus (19/18)
- James Corrigan, steeplechase (3)
- Luke Grundvig, 5,000 meters (10)
- Creed Thompson, 10,000 meters (11)
- Joey Nokes, 10,000 meters (10)
- Eli Hazlett-Josh Taylor-Jonah Heimuli-Trey Jackson, 4×400 relay (8)
- Jaden Roskelley, decathlon (4)
- Ben Barton, decathlon (9)
Utah
- McKaylie Caesar, 10,000 (19)
- Morgan Jensen, 10,000 (20)
- Megan Rose-Emily Martin-Bailey Kealamakia-Chelsea Amoah, 4×100 relay (22)
Utah State
- Shelby Jensen, steeplechase (20)
- Logan Hammer, pole vault (7)
Utah Valley
- Kelsi Oldroyd, javelin (8)
- Gavin Stafford-Cameron Franklin-Kade Thompson-Gabe Remy, 4×100 relay (20)
Weber State
- Peter Visser, steeplechase (9)
Southern Utah
- Ajia Hughes, high jump (18)
Sports
BYU’s Davis pushes U.S. U19 women’s volleyball to silver medal | News, Sports, Jobs
1 / 2 BYU’s Suli Davis (6) celebrates a point while competing with the U.S. U19 women’s volleyball team at the World Championships in Croatia on Sunday, July 13, 2025. Courtesy BYU Athletics 2 / 2 BYU women’s volleyball head coach Heather Olmstead and assistant David Hyte yell instructions during a Big 12 women’s volleyball […]

- BYU’s Suli Davis (6) celebrates a point while competing with the U.S. U19 women’s volleyball team at the World Championships in Croatia on Sunday, July 13, 2025.
- BYU women’s volleyball head coach Heather Olmstead and assistant David Hyte yell instructions during a Big 12 women’s volleyball match against Colorado at the Smith Fieldhouse on Thursday, Sept. 27, 2024.
BYU freshman Suli Davis had 800 kills during her senior season at Colleyville Heritage High School in Texas.
That’s not a misprint.
The number is almost unbelievable. The high school leader in kills in Utah last season according to MaxPreps was Bountiful’s Taylor Harvey. The state’s Ms. Volleyball and University of Texas signee totaled 604 kills in 105 sets, or 5.8 kills per set.
Davis, who was named national Player of the Year by PrepVolleyball.com, produced her 800 kills in 122 sets, which works out to 6.6 kills per set. For her career, Davis had 2,099 kills.
They play some pretty good volleyball in the state of Texas and Colleyville Heritage is a AAAAA (5A) school with more than 1,800 students.
So just how good will Davis be in her freshman season at BYU? Good question, and one that will be answered next month when the Cougars get started on the 2025 season.
In the meantime, Davis has proved she can do her thing at the world level.
Davis’ play led the U.S. U19 National Team to a silver medal at the 2025 World Championships this weekend in Croatia. The Americans fell to Bulgaria 3-1 (21-25, 25-16, 25-17, 29-27) in the final on Sunday. Davis contributed a 13-kill, 16-dig double-double, along with three aces. She finished with 88 kills and 16 aces in all matches and was named the tournament’s Best Outside Hitter.
The 6-foot-2 Cougar freshman led the Americans in kills in four of their eight matches in Croatia, tallying double-digit kills in five of them. She paced the U.S. in aces on five separate occasions as well.
Davis helped the Americans medal for a fourth straight World Championship after the U19 U.S. team won gold in 2023 following the FIVB’s event age group switch. The U18 squad took bronze in 2021 and gold in 2019.
“Its a great opportunity,” Davis said during a recent interview on BYU Sports Nation. “When I go into it I’m really hard on myself but I have to give myself grace and just think that not everyone gets this chance. Only 18 went to training and only 12 get to go to Croatia, so it’s fun. Everyone is really good and competing. It’s a whole mix of emotions, but you have to to let it go and just play volleyball.”
Davis leads a strong freshman class into the 2025 season for BYU, a group that also includes 6-2 opposite hitter Anna Blamires (Colorado Springs, Colo.), 5-8 libero Kaylee Tingey (Overland Park, Kan.) and 5-11 setter Grace Fredrick (Salt Lake City).
All four of the freshmen enrolled in January, participating in spring practice as well as a summer player-run workouts.
“Suli is very physical at the net,” BYU coach Heather Olmstead said. “She has a great arm and jumps well. She really uses her physicality. She can pass and play defense so she’s a six-rotation player. We played four freshmen last year and freshmen don’t know what they don’t know. All of them (this year’s freshmen) are learning our systems. They are in the gym and in the weight room working hard and utilizing all of our resources.”
Returning junior Claire Little Chambers had this to say about Davis: “Players like that come in and change programs. We’re excited to see what she will bring to BYU.”
Olmstead, meanwhile, will spend the next month coaching the U.S. U21 team in the Pan Am Cup in Costa Rica. Then its back to Provo for preseason workouts in the Smith Fieldhouse to prepare for Year 3 in the Big 12.
“Everyone in the Big 12 is really good, from top to bottom,” Olmstead said. “We cant rest on our laurels. We have to bring it every night and that’s what the players want. Not everyone is going to have their best game every night. Sometimes we have to figure things out and problem solve that night. All of the girls have a great growth mindset.”
Sports
The best coast? A new photo book makes the case it’s here in the Great Lakes region.
Life is good. You can’t help but get that feeling during beach season on the Great Lakes. It’s lying out in the sun in pursuit of a tan. Or sitting in the shade to avoid the rays. It’s diving into the waves. Or running away from the tide. It’s noticing the music and the scent […]

Life is good.
You can’t help but get that feeling during beach season on the Great Lakes.
It’s lying out in the sun in pursuit of a tan. Or sitting in the shade to avoid the rays.
It’s diving into the waves. Or running away from the tide.
It’s noticing the music and the scent of barbecue cutting through the air.
That is how photographer David Zurick describes summers on Lake Ontario and Lake Erie, which he documents in his new book, “The Third Coast: America’s Great Lakes Shoreline.”

City park, Port Huron, Michigan, 2020
But Zurick is just as fond of those quieter moments on the beach, like just before sunrise on Lake Michigan in St. Clair County. There, he photographed two people capturing the pink and blue hues of the horizon on their phones.
“You can almost see the earth turning on its axis,” said Zurick, 69, who lives in the hills outside of Berea, Ky.
That is just one of many unplanned moments recorded in the book, which he said reflects his personal view of the Great Lakes.
“The beauty of any art is it allows you to see the world in a certain way and, frankly, to see yourself in a different way while you’re engaged in it,” he said.

Cover of “The Third Coast: America’s Great Lakes Shoreline” by David Zurick
Photograph copyright © David Zurick. Cover design: Marianne Jankowski.
Released July 15 by Northwestern University Press, “The Third Coast” celebrates the Great Lakes’ 4,500-mile shoreline, which covers more distance than the country’s Atlantic and Pacific Coasts combined. Organized by season and lake, the collection highlights cherry blossoms along Lake Michigan in spring, golden foliage bordering Lake Huron in autumn, ice climbers and fishermen braving Lake Superior in winter, and even more merrymaking in the presence of Lake Ontario and Lake Erie.
The book inspires readers to consider not just the beauty and diversity of the Great Lakes, but the industries it feeds, the challenges it faces and the people it influences.
Known for his international work photographing sites such as the Himalayas and Polynesia, Zurick had to put his travels on hold during the pandemic. Instead, he decided to embark on a stateside project with personal ties. Having grown up in a town on Lake Huron, exploring the Great Lakes with his Sony RX1R digital still camera proved to be a meaningful experience.
“The biggest surprise that I had is the realization that I had just as big of an adventure and came away as creatively satisfied as I have on any of my projects anywhere in the world,” he said.

Ice climber, Munising, Michigan, 2022
While “#SummerTime Chi is top of mind this time of year, readers won’t see familiar images of North Avenue Beach or Oak Street Beach in the book. Instead, they may be inspired to take a road trip north to see the sand dunes in Michigan. Zurick showcases the scale of the Sleeping Bear Dunes National Lakeshore, as well as the fun of riding a dune buggy at Silver Lake Park. He also photographed the downward slope of a dune in Oceana County. The perception is that trees are growing out of the sand, but the reality is that the dune is migrating into a forest.
The book’s cold-weather images of Lake Superior are just as intriguing. The journey to capture the cover shot began with a walk on the ice at the Apostle Islands in Wisconsin. After a couple miles, Zurick spotted a rock formation with a narrow base and wide top covered with snow and vegetation.
“It looks like it’s going to topple over at any second,” he said.
Zurick also met people who seemed unfazed by the frigid temperature. In Marquette, Mich., he took a portrait of a woman and her dog, Shadow, both bundled up in the below-zero weather.

Pointe Betsie Lighthouse, Benzie County, Michigan, 2023
“It was amazing to see this woman out there,” he said. “I don’t know how much her dog was enjoying it, but she was definitely enjoying being out there.”
Photos of ice-bearded surfers in the Upper Peninsula of Michigan didn’t make it into print, but Zurick found the men fascinating.
“These are wild guys,” he said. “They get in wetsuits and they go out and ride these waves. And when they’re done, they’re just frozen.”
Zurick illustrates the lakes’ impact on the economy through simple yet interesting photos of mill logs in Alger County, Mich., a sugar beet harvest in Sebewaing, Mich., and a nuclear power plant in Port Clinton, Ohio.

Beach volleyball, Cleveland, Ohio, 2022
And he doesn’t shy away from showing the effects of pollution. The book features images of leftover materials from an iron ore mine in Marquette County, Mich.; a layer of smog in Lake County, Ind.; and brown runoff in Ottawa County, Ohio.
Documenting those environments prompted Zurick to reflect on the downside of human interaction with the lakes. But he said he was heartened by their resiliency, especially when regulations are put into place.
“That is a great lesson for us to know about the planet at large,” he said. “The lakes gave me an opportunity to explore that as well.”
Sports
Alexis Ohanian Voices Frustration as Grand Slam Track’s Payment Failure Sparks Track and Field Uproar
“Come help me build the future!” This is what Alexis Ohanian has urged as he rallies support to elevate track and field. It all started on July 6, after the 2025 Prefontaine Classic, when an X user posted the intense photo finish between Yared Nuguse and Niels Laros, wondering how track isn’t already the world’s […]

“Come help me build the future!” This is what Alexis Ohanian has urged as he rallies support to elevate track and field. It all started on July 6, after the 2025 Prefontaine Classic, when an X user posted the intense photo finish between Yared Nuguse and Niels Laros, wondering how track isn’t already the world’s biggest sport. Ohanian jumped in with a bold promise: “It will be one of the most popular.” He followed up with the rallying call and dropped a link to his upcoming Athlos NYC event on October 10, 2025. The tech entrepreneur has big plans for the sport, though one has to wonder if he’s keeping the Grand Slam Track fallout in mind.
The track and field world had been eagerly awaiting the final leg of the Grand Slam Track in Los Angeles. But on June 12, Michael Johnson announced the abrupt end of the league’s inaugural season, cancelling the much-anticipated LA event. The news disappointed many, especially after the excitement generated by the previous stops in Kingston, Miami, and Philadelphia. So what caused the cancellation? While Grand Slam Track has consistently denied financial troubles as the reason, there are clear signs the once well-funded venture is scaling back. This wave of cost-cutting has directly impacted the athletes, enough to prompt Alexis Ohanian to finally speak out.
Front Office Sports published a report on July 12 featuring Alexis Ohanian’s take on the situation. Tensions between Grand Slam Track and Ohanian’s Athlos NYC had flared up before, with public back-and-forths between the two sides. Still, the sudden collapse of Michael Johnson’s ambitious league didn’t please Ohanian. He remarked, “No one is celebrating this. … No one wants to see less investment in the sport.” As for the ongoing payment disputes with athletes, Ohanian didn’t hold back: “Nothing could prepare me for the broke-ness that exists in the infrastructure around this sport, and the sort of low-integrity behavior. … It’s sad.” But what exactly are these payment disputes about?
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AUSTIN, TEXAS – MARCH 13: Alexis Ohanian Sr. speaks onstage at “Featured Session: Empowering the Next Generation to Build a Better Future” during the 2023 SXSW Conference and Festivals at Hilton Austin on March 13, 2023, in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
At its launch, Grand Slam Track promised a groundbreaking financial model: $12.6 million in prize money spread across four events, plus salaries for its 48 core “racers” and smaller appearance fees for “challengers” making single appearances. Winning an event group came with a hefty $100,000 payout — far more than traditional track meets offered. However, by canceling the L.A. meet and the Philly 5K, GST saved over $3 million. Despite that, many athletes still haven’t been paid for their performances in Kingston, Miami, and Philadelphia. GST executive Kyle Merber addressed this in an email, saying, “We plan to make payments for Kingston prize money before the end of July and the remaining payments due by the end of September, which includes the honouring of Los Angeles appearance fees.” Whether this timeline is realistic or not remains uncertain, but the cautious tone in their messaging is unmistakable.
On top of that, Michael Johnson’s league faced another awkward moment last week. Grand Slam Track’s TikTok account, which is still active, posted a video featuring Gabby Thomas, the dynamic sprinter and triple Olympic gold medalist from Paris, who was also one of the league’s marquee athletes. Thomas commented on the post, writing, “So dope!!” followed by a blunt reminder: “Pls pay me.” Amid all this, the question remains — what does Alexis Ohanian plan to do differently to change the landscape?
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Alexis Ohanian is on his way to mend things.
Last year, Athlos NYC made waves — but for Alexis Ohanian, that was just the beginning. He saw a bigger opportunity, a chance to reshape the very foundation of track and field. So for 2026, Athlos isn’t just coming back — it’s evolving.
Ohanian is building a team-based women’s track and field league, with multiple meets set in major cities, designed for the fans, powered by innovation, and — most importantly — led by the athletes themselves. This isn’t just another competition series; it’s a reimagination of how the sport can be seen, felt, and celebrated.
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Credit: Instagram/ Sha’Carri Richardson
And the athletes? They’re already dreaming about it. Gabby Thomas, Sha’Carri Richardson, and Tara Davis-Woodhall aren’t just competitors here — they’re advisor-owners, steering the vision from the ground up. On May 29, Gabby couldn’t help but share her excitement: “I dreamt about Athlos last night.” A day earlier, Sha’Carri lit up X with three simple, loaded words: “It’s time!” With momentum building, one thing is clear — for Athlos and for the sport itself, a new era is just beginning.
Sports
How “Truth or Putt” is Rewriting the Rules of Sports Media
The PGA TOUR’s pivot to digital-first content production is no longer a gamble—it’s a strategic bet on the future of sports media. With its latest venture, Truth or Putt, a collaboration with ATTN: and Dunkin’, PGA TOUR Studios has crafted a blueprint for merging viral social trends with traditional sports storytelling. This show isn’t just […]

The PGA TOUR’s pivot to digital-first content production is no longer a gamble—it’s a strategic bet on the future of sports media. With its latest venture, Truth or Putt, a collaboration with ATTN: and Dunkin’, PGA TOUR Studios has crafted a blueprint for merging viral social trends with traditional sports storytelling. This show isn’t just entertainment; it’s a masterclass in leveraging Gen Z’s content preferences to diversify revenue streams and secure a seat at the table of the $150 billion digital media market. Here’s why investors should take note.
The Rise of “Truth or Putt”: Short-Form Gold
Truth or Putt embodies the “fast, fearless, and built for the feed” ethos needed to captivate younger audiences. Each episode blends high-stakes putting challenges—think “three-putt the 10-foot shot or answer a personal question”—with candid interviews. The format is inherently shareable: failed putts lead to awkward confessions, while viral-worthy trick shots (e.g., sinking a ball into a Dunkin’ coffee cup) create bite-sized clips perfect for TikTok and Instagram Reels.
The series’ distribution strategy is equally shrewd. By fragmenting content across platforms—long-form interviews on YouTube, FAST channels, and short-form snippets on TikTok—PGA TOUR Studios ensures maximum reach. This approach mirrors the success of Our Great National Parks, which leveraged similar cross-platform tactics to attract 10 million+ viewers in its first season.
Why It Works: Data-Driven Dominance
The PGA TOUR’s investment in analytics isn’t confined to tracking strokes gained; it’s now central to content creation. Here’s how Truth or Putt aligns with proven strategies:
– Platform Optimization: 70% of TikTok users are under 30, and PGA’s short-form clips target this demographic directly.
– Brand Synergy: Dunkin’s co-branded campaigns (e.g., limited-edition merchandise) convert viewers into customers, creating dual revenue streams from ad sales and retail partnerships.
– Player-Centric Storytelling: Highlighting personalities like Max Homa’s sarcastic humor amplifies organic reach—players’ social followings act as free promotional channels.
The Investment Case: Diversification Meets Growth
For investors, the value proposition is clear: PGA TOUR Studios is transitioning from a golf-centric media entity to a digital content powerhouse. Key catalysts include:
1. Revenue Diversification: Truth or Putt reduces reliance on traditional TV rights fees. Ad revenue from FAST channels and social platforms, plus Dunkin’s co-branded deals, create scalable income streams.
2. Audience Expansion: Golf’s Gen Z viewership has surged by 40% since 2020, per Nielsen. Shows like Truth or Putt accelerate this trend, broadening the PGA’s fanbase and appeal to advertisers.
3. Production Efficiency: The new PGA TOUR Studios facility, opening in 2025, enables high-quality, cost-effective content creation—a moat against competitors scrambling to replicate this model.
Risks and Mitigations
Critics may argue that short-form content’s shelf life is fleeting, but PGA’s strategy mitigates this:
– Evergreen Content: Interviews and highlight reels can be repurposed across platforms for months.
– Brand Loyalty: Dunkin’s multi-year partnership ensures steady revenue even if individual shows fade.
Conclusion: A Hole-in-One for Investors
PGA TOUR Studios’ shift to viral-native content isn’t just a trend—it’s a strategic realignment for the digital age. With Truth or Putt setting the standard for engaging younger audiences while monetizing through ads, partnerships, and merchandise, the company is primed to outpace rivals in sports media. For investors, this is a rare opportunity to back a content innovator with a proven track record in analytics and a pipeline of high-potential projects.
In a sector where 70% of Gen Z consumes media via social platforms, PGA’s bet on “built for the feed” storytelling isn’t just smart—it’s essential. The putter is in the hands of the right team.
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122 Huskers Named Big Ten Distinguished Scholars – University of Nebraska
A total of 122 University of Nebraska student-athletes were honored Monday afternoon with the release of the 2024-25 Big Ten Distinguished Scholar Award recipients. To earn the award, athletes must have recorded a minimum grade-point average (GPA) of 3.7 or higher for the previous academic year. Nebraska’s 122 honorees combined for 134 awards with 12 multi-sport […]
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LA28 Releases First Look at Competition Schedule in Celebration of Marking Three Years Out from the 2028 Olympic Games
The LA28 Games shares Olympic competition schedule for most ambitious sports lineup in history as PlayLA surpasses one million program enrollments to date Los Angeles, CA (July 14, 2025) – Three years from today, the Olympic Games will return to Los Angeles for the third time in history, a remarkable milestone for the iconic […]

The LA28 Games shares Olympic competition schedule for most ambitious sports lineup in history as PlayLA surpasses one million program enrollments to date
Los Angeles, CA (July 14, 2025) – Three years from today, the Olympic Games will return to Los Angeles for the third time in history, a remarkable milestone for the iconic Host City. To celebrate the Road to 2028, LA28 today released the first look at the Olympic competition schedule. Additionally, LA28 CEO Reynold Hoover will join Los Angeles’ Recreation and Parks and PlayLA later today to commemorate a major pre-Games legacy achievement of one million program enrollments in PlayLA programming.
“We couldn’t be more excited to mark this moment at exactly three years out from Los Angeles’ third Olympic Games in 2028,” said Reynold Hoover LA28 Chief Executive Officer. “There is so much to celebrate today between one million program enrollments in LA28’s pre-Games legacy through the PlayLA program, plus the first look at the Olympic competition schedule that has been meticulously developed to ensure the world’s best athletes can compete in LA. We are energized by today’s milestones and remain focused on the work ahead as the Road to 2028 continues.”
“We are now three years away from the LA Memorial Coliseum hosting the opening of the 2028 Los Angeles Olympics and I’m proud that the first medal will be awarded at the iconic Venice Beach,” said Los Angeles Mayor Karen Bass. “When the world comes here for these Games, we will highlight every neighborhood as we host a Games for all and work to ensure it leaves a monumental legacy. We are already delivering that legacy as we announce there have been more than one million enrollments in PlayLA. I want to thank LA28 and the International Olympic Committee for making these programs possible and for their continued work to host the greatest Games yet.”
For the first time in nearly 30 years, the Games will return to the United States with a schedule designed to accommodate both domestic and global viewership of the 844 ticketed events.
2028 Olympic Competition Schedule Highlights:
- Opening and Closing Ceremonies: The 2028 Olympic Opening Ceremony will take place on Friday, July 14, 2028 at 8:00 p.m. ET/5:00 p.m. PT, shared between the LA Memorial Coliseum and 2028 Stadium in Inglewood, and the Closing Ceremony will take place Sunday, July 30, 2028 at 9:00 p.m. ET/6:00 p.m. PT at the LA Memorial Coliseum.
- Historic Swap of Athletics and Swimming competitions: The 2028 Games will kick off with a powerful start thanks to the historic swap of the Athletics and Swimming events. Athletics will move to the first week of competition while Swimming will be held during the second week.
- Athletics at the LA Memorial Coliseum: The Games will kick off with the world’s fastest athletes at the LA Memorial Coliseum. Consistent with tradition, the Marathon events will take place on the final weekend of the Games.
- First Medal of the LA28 Games to be Awarded at Venice Beach: Also on Day 1, Triathlon will award LA28’s first Olympic champion in the Host City of Los Angeles, set along the vibrant coastline of Venice Beach.
- Most Games Medals Awarded on Day 15: Day 15 of competition will go down as one of the most memorable final weekends in Olympic medal history when 16 gold and bronze medal team sport matches and the Finals for 19 individual sports, including Swimming, all take place on the single most action-packed day of the LA28 Games.
- Swimming Finale: Swimming will close out the LA28 Games on Day 16 with the final competition session held in one of the world’s most technically advanced and modern stadiums, the 2028 Stadium, setting the stage for an epic Closing Ceremony at the LA Memorial Coliseum.
Developed in close coordination with Games delivery partners including the Olympic Broadcasting Services (OBS), International Federations (IFs) of each respective sport and approval from the International Olympic Committee Executive Board, the 2028 Olympic competition schedule showcases the most ambitious sports lineup in history. Leading up to the 2028 Games, the competition schedule will continue to evolve as planning progresses. A more detailed schedule with medal events and gender order will be released later this year. A downloadable PDF of the current Olympic competition schedule by day and by session is available here.
PlayLA Surpasses One Million Program Enrollments
In partnership with Los Angeles Recreation and Parks, LA28 and the International Olympic Committee have invested up to $160 million in PlayLA, offering quality, affordable, and inclusive sports programming for kids of all abilities. Today, PlayLA is celebrating one million program enrollments, marking an incredible milestone in LA28’s pre-Games legacy. Programming offers kids ages 3-17 the opportunity to engage in over 40 Olympic and adaptive sports, including aquatics, athletics, boxing, flag football, judo, as well as adaptive swimming, adaptive athletics, para surfing, sitting volleyball and more.
ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES
The LA28 Games will mark Los Angeles’ third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.
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