• Dexcom’s first-of-its-kind NIL program welcomes 13 new athletes and eight returning team members, including San Diego State University basketball standout Miles Byrd and Alabama A&M University’s Shelomi Sanders

• The trailblazing program empowers college athletes with Type 1 diabetes to break barriers in sports and inspire their communities, as showcased at the Dexcom U Signing Day Camp, a new addition to the program, earlier this month

SAN DIEGO, July 17, 2025–(BUSINESS WIRE)–DexCom, Inc. (NASDAQ: DXCM), the global leader in glucose biosensing, announced today the launch of the fourth season of Dexcom U, the company’s one-of-a-kind NIL (Name, Image and Likeness) program exclusively for college athletes with diabetes.

This year’s Dexcom U roster welcomes 13 new athletes from colleges and universities across the country — including the University of Oregon, San Diego State University, and Northwestern University — representing 12 sports such as football, basketball, lacrosse, track & field, soccer, and more, alongside eight returning team members. The new athletes were selected following a dynamic, first-of-its-kind nationwide open call that drew over two hundred submissions, as Dexcom searched for the next great college athletes with diabetes to join the program.

To officially welcome and celebrate the newly selected Dexcom U athletes, Dexcom hosted its Signing Day Camp earlier this month in Baltimore, Maryland. The event was hosted by Mark Andrews, Baltimore Ravens tight end and Dexcom Warrior, who relies on Dexcom G7 to manage his Type 1 diabetes and perform at the highest level. Mark was joined by Mike Golic Sr., NFL legend and sports broadcaster, who uses Stelo, Dexcom’s over the counter glucose biosensor, to manage his Type 2 diabetes. The powerful, high-energy day brought together athletes with diabetes across all levels, including pro, college and youth sports, to redefine what’s possible with diabetes. Both new and returning Dexcom U team members connected with Baltimore youth athletes and celebrated the resilience and determination that unite them.

“It was incredibly inspiring to witness athletes of all ages come together at the Dexcom U Signing Day Camp to show what is possible while living with diabetes,” said Mark Andrews, Dexcom Warrior and Baltimore Ravens tight end. “I know how impactful it would have been to have a support system like this in the early stages of my career, so for me, getting to be the role model I never had is really special.”

Dexcom U was created to elevate college athletes with diabetes who are breaking boundaries in sports and achieving their goals, despite their diagnosis. Since its inception in 2022, the program has directly impacted more than 40 college athletes across 38 schools and 19 sports. Each Dexcom U athlete relies on Dexcom continuous glucose monitoring (CGM) technology like Dexcom G7 to manage their diabetes with real-time data delivered directly to their smartphone or smartwatch,* empowering them to take control of their health and discover what they’re made of.

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Colorado Buffaloes football coach Deion Sanders wants more money to spend on NIL, his coaching staff, and improved facilities at CU. At Big 12 Football Media Days, Coach Prime sounded jealous of what Joey McGuire has with a $28 million Texas Tech Red Raiders NIL payroll.

Sanders wants a salary cap in college football because Colorado can’t pull that off, and he likely foresees issues competing in a Big 12 where the Buffs are not top spenders anymore after Shedeur Sanders and Travis Hunter’s departures.

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Urban Meyer believes Sanders is asking the supposed big spenders, like the Alabama Crimson Tide and Ohio State Buckeyes, to make concessions akin to what teams like the Los Angeles Dodgers would need to if the MLB did something similar.

Meyer doesn’t believe that would, or should, happen.

“It will never happen. It will never happen because Colorado is not the same as Ohio State and Alabama and big market cities that have alumni that are willing to do that,” Meyer said on “The Triple Option” podcast.

“It’s like Major League Baseball… You’ve got the left side of the Dodgers’ infield making more than most major league teams. That’s going to happen.”

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Alabama isn’t quite the big spender many believe it to be. The Crimson Tide weren’t a top-10 spending team this offseason, despite their top-three recruiting finish during the 2025 cycle.

Other than that, Meyer has a point. Sanders is getting what he bargained for in Boulder, Colorado.

After all, Sanders was accused of having shirked responsibilities at Big 12 Football Media Days.

That’s the sort of thing he gets to do that he’d never be able to in Columbus, Ohio, or Tuscaloosa, Alabama.

Loradan Paletta may just be 14-years-old, but she’s beyond experienced when it comes to turning heads on the soccer field. When she’s not breaking ankles with her quick feet and ability to accelerate and decelerate on a dime, she’s making ground-breaking moves off the field.

On Thursday, Paletta became first NIL partner for Italian sportswear brand LOTTO. The middle schooler out of Syosset, New York began playing soccer when she was 4, and now, 10-years-later, she’s not only a standout member of the U.S. Youth National Under-16 team, but also plays for the New York City Football Club (NYCFC) Boys Under-14 Academy team.

Paletta is confident, but let’s her game speak for itself. She’s humble and soft spoken, yet when you see her on the field she’s the pulse that operates the game’s flow and her team’s tempo. Partnering with LOTTO was an opportunity for Paletta to invest in her journey to become “a pro.”

She says soccer is her why and “will be something I want to do forever.”

Ahead of the deal with LOTTO, Paletta did one of her first media interviews with INDIVISA to share her journey. She’s humble, but also proud. When asked how she first got introduced to soccer, she said it was trying to prove herself against her brothers.

“My older brothers are a really big part of my journey – I always wanted to beat them in everything,” Paletta said. “I always wanted to be better than them, they drove my passion.”

She also mentioned her dad, who was her first coach and continues to be the voice of reason.

“My dad is one of the biggest supporters.” she said. “He’s been a coach since I was little. I wouldn’t be here without him. He’s taught me all the things I know really; he’s really pushed me to my limits.”

The Wisconsin Badgers have joined the trend and hired a general manager for their men’s basketball team. Only it’s coming from within, as Wisconsin is promoting chief of staff Marc VandeWettering to general manager.

According to UW Athletics, in his new role, VandeWettering will collaborate with Gard on recruiting, roster management, player personnel and revenue sharing strategy, highlighting UW Athletics’ dedication to adapting to the changing landscape of collegiate athletics. VandeWettering will also continue to handle the Badgers’ non-conference scheduling.

Head coach Greg Gard praised the move in a statement, sharing VandeWettering’s work with personnel, as the latter has been involved with Wisconsin’s work in the transfer portal and on the NIL side as well.

“I’m extremely happy for Marc and our program,” Gard said. “He has worked tirelessly to make us better every day and has helped us navigate this new era of college basketball very successfully.

“Marc has been a central figure in our evolution as a program and has already been handling many of the personnel tasks for the last couple years. Looking to the future, I’m excited to have Marc officially elevated to this administrative role and know that he will help drive our sustained success.”

VandeWettering shared his excitement for his new opportunity, as he looks to help continue building the program’s legacy.

“I’m incredibly grateful for the opportunity to support Coach Gard, our staff, and our student-athletes in this role,” VandeWettering said. “Wisconsin Men’s Basketball is built on a foundation of consistency, accountability, and a team-first approach — and I’m committed to helping us build on that legacy.

“Our focus is on sustaining the high standards of this program while continuing to evolve and position ourselves for long-term success in a changing landscape.”

A Wisconsin alum, VandeWettering had been the chief of staff for the past two seasons, while also holding the Director of Basketball Operations role, which he’s had since 2017.

He’s a former student manager for the Badgers who has spent time working with the Big Ten as the assistant director of basketball and football operations. Now, he’s Wisconsin’s general manager.

On June 6, 2025, U.S. District Judge Claudia Wilken approved a settlement allowing NCAA schools to pay student-athletes in an agreement now simply known as The House Settlement. The House Settlement directly resolved outstanding antitrust lawsuits arising out the NCAA’s compensation system for the use of a student athlete’s name, image and likeness (“NIL”) by universities and colleges, namely House v. NCAA, Hubbard v. NCAA and Carter v. NCAA.  

The first of these actions, House v. NCAA, filed in the United States District Court for the Northern District of California in 2021, was brought by Grant House (yes, this is a person, not the House of Representatives),  a swimmer at Arizona State University and Sedona Prince, a basketball player at the University of Oregon and later Texas Christian University, who were pursuing these claims on behalf of a class of student-athletes.  Grant House and Sedona Prince v. National Collegiate Athletic Association, 545 F. Supp. 3d 804 (2021).  The plaintiffs challenged the existing NCAA rules limiting NIL earnings, in violation of the Sherman Antitrust Act, as well as unjust enrichment by the schools and NCAA. 

The next lawsuit, filed in the same federal court, was brought by Chuba Hubbard, a former football player at Oklahoma State University, and Keira McCarrell, a former member of the track and field teams at both the University of Oregon and later Auburn University.  Hubbard v. National Collegiate Athletic Association, No. 4:23-cv-01593 (N.D. Cal. filed Apr. 4, 2023).  The plaintiffs here alleged violations by the NCAA and member institutions under Section 1 of the Sherman Act (15 U.S.C. Section 1) and Section 4 of the Clayton Act (15 U.S.C. Section 4), related to failure to pay past education related benefits, which have come to be called “Alston Awards.”  In Alston, the United States Supreme Court found that the NCAA and member institutions had violated the Sherman Act in restricting the student-athletes ability to receive additional education related benefits.  National Collegiate Athletic Association v. Alston, 594 U.S. 69 (2021).  Those financial benefits included benefits for academic achievement and related educational expenses, which are not related to athletic performance but instead to academic matters, such as tuition, fees, books, supplies, and other educational items.  SCOTUS made such academic achievement benefits permissible to student-athletes, up to $5,980 per year.

The third in the trio of House Settlement lawsuits filed in the Northern District of California was Carter v. NCAA. The plaintiffs, DeWayne Carter, a football player at Duke, Nya Harrison, a soccer player at Stanford, and Sedona Prince, who was also a plaintiff in the House v. NCAA lawsuit, challenged the NCAA and member institutions’ restrictions on pay for play, e.g. direct compensation for athletic performance and service.  Carter v. National Collegiate Athletic Association, No. 4:23-cv-06325 (N.D. Cal. filed Dec. 7, 2023).

In light of the commonality of the House, Carter and Hubbard actions, in challenging NCAA rules regarding compensation and NIL, the district court consolidated the three actions, and the parties have since entered into the House Settlement.

So, what is the House Settlement and what are the terms of the settlement?  The House Settlement addressed some, but not all, past grievances, as well as established a framework of rules and procedures going forward to compensate student-athletes.  With regard to past wrongs, the NCAA and college athletic departments have agreed to pay $2.8 billion for what it referred to as “back-pay” for student-athletes who competed beginning in 2016 through the date the court approved the settlement.  The lion’s share of the payments will go to student-athletes who competed in football and basketball, but the House Settlement also allows for a share to go to other student-athletes in other sports. 

While the House Settlement addresses some, but clearly not all, of the sins of the past, the crux of the settlement is how it changes college athletics going forward.  For the first time, revenue earned through college athletics will be shared between schools and the student-athletes, with a salary cap of $20.5 million in year one and increasing each year over the next ten years.  Schools will also have roster caps per sport.  For example, football teams will be allowed 105 roster spots and men’s and women’s basketball will be allowed 15, while other sports will have their own roster limits.

Schools have the option to opt in or out of these rules, but if they opt in, they must follow the guidelines imposed by the House Settlement.  These schools are also governed by the newly formed College Sports Commission (“CSC”), which will be aided by Deloitte, using a clearinghouse called NIL Go. Colleges that opt in to the settlement are required to report every NIL deal between a student athlete and a third party that exceeds $600 to determine whether the deal equates to “fair market value.”

So, you might say to yourself the House Settlement resolved all the issues in college sports, NIL and compensation, but not by a longshot.  The House Settlement only resolved the three lawsuits…House, Hubbard and Carter.  As Seth Waxman, an attorney who argued the Alston case warned SCOTUS, failing to preserve amateurism in college athletics would result in “perpetual litigation and judicial superintendence.” 

Most recently, student-athletes have sought to do away with the NCAA limit on years of eligibility.  In the United States District Court for the District of Kansas, Cary Arbolida, a college baseball player, initiated suit to extend his college baseball tenure. Arbolida v. National Collegiate Athletic Association, No. 2:25-cv-02079 (D. Kan. filed Feb. 14, 2025).  Arbolida played for three years at a junior college (one of which was cut short by Covid), followed by two years at the University of Houston.  Arbolida subsequently transferred to Kansas State University and sought an injunction related to eligibility, which would have permitted him an additional two years of eligibility.  Arbolida contended that these eligibility rules prohibited his ability to earn compensation, including NIL related earnings.  The court denied the request for injunctive relief, after which Arbolida voluntarily dismissed his lawsuit. 

At the same time as Arbolida, another college baseball player, Alberto Osuna Sanchez, at the University of Tennessee, filed an action in the United States District Court for the Eastern District of Tennessee, against the NCAA seeking an additional year of eligibility.  Alberto Osuna Sanchez v. National Collegiate Athletic Association, No. 3:25-cv-00062 (E.D. Tenn. filed Feb. 12, 2025).  Similar to Arbolida, Osuna first played baseball at a junior college.  As such, he too sought additional eligibility, claiming that his junior college tenure should not bar him from eligibility for additional time at the Division 1 level.  And, consistent with the Arbolida court, the Osuna court denied injunctive relief.

However, as has been the problematic case with college athletics litigation (and state by state legislation), not all courts across the country have been consistent.  In fact, in April 2025, the United States District Court for the District of New Jersey granted a preliminary injunction in favor of Jett Elad, a football player for Rutgers University, and thus enjoined the NCAA from enforcing the junior college rule regarding eligibility.  Elad v. National Collegiate Athletic Association, No. 3:25-cv-01981 (D.N.J. April 25, 2025). The NCAA has filed a motion to stay this ruling pending determination on appeal, which as of the date of this article has yet to be decided.

This is but one of the many avenues of litigation that remain despite the ambitious intent of the House Settlement.  College athletics needs to pursue a better path forward for its student-athletes and academic institutions.  This will require all parties to be more proactive, instead of waiting for courts to issue rulings and legislatures to act.  As we have seen, court rulings are inconsistent from state to state.  More troubling, state legislatures are considering their own actions, often only considering the best interests of their own state institutions and student-athletes, to the detriment of national consistency, fair competition and an even playing field.  As just one example, Tennessee’s governor, on May 1, 2025 (just one month before the House Settlement was approved), signed into law an expansion of Tennessee’s existing “Intercollegiate Name, Image and Likeness Law.” State of Tennessee (SB536/HB194). The law prohibits any limits on NIL compensation unless certain conditions are met, such as a court order or a federal law expressly prohibiting or limiting such limitations, and even attempts to provide immunity to Tennessee academic institutions and NIL collectives.  If academic institutions, their governing bodies and the student-athletes don’t take this bull by the horns, we will continue to exist in a state of perpetual litigation.

Georgia football continues to adapt to the NIL and recruitment process within college football, as evidenced by a shocking change to the class of 2026: linebacker Tyler Atkinson and DL James “JJ” Johnson have both committed to the University of Texas over Georgia. 

Tyler Atkinson made a splash this past week by committing to the play for Steve Sarkisian and the Texas Longhorns on the Pat McAfee Show. The No. 9 overall player and No.1 ranked linebacker in the country according to 247Sports, was heavily recruited by Georgia after they first extended him an offer when he was in eighth grade. 

As the No.1 recruit in the state of Georgia, Atkinson made more than a dozen visits to Athens during his recruitment, and many sources saw the Bulldogs as a favorite to yet again land the class’ best linebacker. This marked the second year in a row that Texas has stolen a top-rated Georgia native who most thought was a surefire recruit for the Bulldogs after Justus Terry committed to Texas last year. 

Just hours after Atkinson’s commitment to Texas, James “JJ” Johnson followed Atkinson as he flipped his commitment from Georgia to Texas. Johnson, the No. 1-ranked defensive lineman in the class of 2026 according to On3, committed to Georgia on June 28, but will now play football in Austin come next fall. 

These stunning commitments exemplify the new era of college football as players are allowed to be paid for their services. Despite the loss of these two players, Georgia’s recruiting class is still ranked No. 2 overall by 247Sports. The Bulldogs will still have elite talent in their front seven from the class of 2026. Tray Scott has secured commitments from PJ Dean, Carter Luckie, Preston Carey, Seven Cloud and Corey Howard, who will look to have an impact come fall of 2026.