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From Sports Bars To Big Deals, Women Athletes Are Winning—Yet Pay Gaps Persist

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From Sports Bars To Big Deals, Women Athletes Are Winning—Yet Pay Gaps Persist

Summer 2025 is signaling a remarkable wave of milestones in women’s sports. After a strong-performing 2024 that saw equal representation between women and men at the Olympics for the first time in history as well as standout college stars Caitlin Clark and Angel Reese making their much-anticipated WNBA debuts, women athletes have only continued to build on their momentum. In fact, this year, the growth potential for women athletes is expected to be even more impressive.

Women’s Sports Hit It Out of the Park

According to reporting from Axios, there are now eleven women’s sports bars across the U.S., a significant feat considering there was only one just three years ago. More locations may be on the horizon, as The Sports Bra, the world’s first sports bar dedicated exclusively to women’s sports, plans to expand into four more U.S. cities. In addition to being a popular place to watch women’s games, many women’s sports bars have developed into robust community hubs that welcome sports fans from all backgrounds.

MLB also recently announced in a press release plans to invest in the Athletes Unlimited Softball League (AUSL). MLB commissioner Robert D. Manfred called the investment “an opportunity to support softball’s long-term growth and expand our engagement with these outstanding athletes and their fans.” This marks MLB’s first-ever partnership with a women’s professional sports league and is expected to accelerate the AUSL’s growth by helping cover operational costs and broadcasting AUSL games on MLB Network.

And just last month, sources told The Athletic that the WNBA’s New York Liberty was estimated to be valued at $450 million, a record-valuation in women’s sports and well over double its estimated valuation just a year ago. Only a few days prior, Chelsea FC Women announced that Alex Ohanian, Reddit co-founder and husband of Serena Williams, bought a minority stake in the club at a price that would value the team at $326 million. In an interview with the BBC, Ohanian stated that the treble-winning club will one day be a “billion-dollar franchise” (Chelsea FC Women is fresh off an undefeated season in the Women’s Super League, won the Women’s League Cup earlier this year, and recently lifted the FA Cup trophy after a 3-0 victory against Manchester United).

Women are also excelling on the international sports stage. In March, Kirsty Coventry was elected as the first woman president of the International Olympic Committee (IOC), and FIFA just confirmed the expansion of the Women’s World Cup from 32 to 48 teams for 2031.

Despite Industry Growth, Women Athletes Remain Underpaid

These achievements only scratch the surface of the many ways women’s sports are poised to thrive in summer 2025. It’s no surprise, then, that Deloitte has projected the global value of women’s sports to exceed $2 billion this year. However, unlocking this industry’s full potential will require addressing significant gaps in pay equity.

Despite countless strides forward, women athletes remain severely underpaid, often requiring them to take on outside jobs that limit their time to train and focus on their sport. In its report titled, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes,” sports marketing and sponsorship platform Parity found that over half of women athletes earn no net income after accounting for sports-related costs, and 74% hold other jobs in addition to having intense training schedules. Gender pay disparities even exist among the highest-paid athletes. Forbes reports that Coco Gauff, the highest-paid woman athlete, falls nearly $20 million short of making its list of the 50 highest-paid athletes for 2025 (a list currently composed entirely of men).

Fueling Success in Women Sports Through Investment and Visibility

From local women’s sports bars to growth on the global stage, the appetite for women’s sports is clear. Unfortunately, much like when this author covered the business wins of women’s sports in 2024, to meet that demand and achieve true pay equity requires increased investment, brand partnerships, and media engagement. Men’s professional sports have had a century-and-a-half-long head start, so naturally, women’s sports have a lot of catching up to do, and while each step forward matters, slowing down isn’t an option. To reach the full potential of women’s sports, we’ll have to pick up the pace.

The good news is, progress is continuing to be made. In addition to the MLB’s investment in the AUSL, others are seizing the opportunity to invest in women’s sports and are cashing in. New ventures, like Ariel Investments’ Project Level, are being created specifically to fund women’s sports initiatives. Brands are also beginning to forge partnerships with men’s and women’s leagues, such as Airbnb’s partnership with both the men’s and women’s Tour de France for the next three years. And CBS Sports recently announced that it has acquired the rights to the UEFA Women’s Champions League, with all matches for this year’s season streaming on Paramount+.

With rising investment, growing fan enthusiasm, and heightened global visibility, the foundation is being laid for a future where women are fully supported both on and off the field. Still, empowering women athletes to reach their full potential depends on closing persistent gaps in pay, media coverage and funding. If this summer is any indication, the world is ready not just to celebrate women’s sports, but to take the next step to ensure women athletes receive the level of recognition, resources, and compensation they have earned.

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ASU volleyball’s NCAA tournament run ends in Sweet 16

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Updated Dec. 11, 2025, 3:26 p.m. MT



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NCAA volleyball Sweet 16 bracket: Friday’s scores, highlights

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Updated Dec. 12, 2025, 2:49 p.m. ET



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Vikings have ten top five finishes, Barrera sets another school record

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FARGO, N.D. – The Valley City State Viking Track and Field teams competed in the Dakota Alumni Classic Thursday, December 11th at the Shelly Ellig Indoor Track and Field Facility on the campus of North Dakota State.

The Viking Men scored 46 points and placed fifth overall. The women scored 25 points and placed fifth overall. The meet consisted of Division 1 schools, Division 2 schools and the Vikings.

On the women’s side, Frida Barrera set another school record, her second in as many meets. The freshman from Clara City, Minn. placed first in the 800m with a time of 2:21.83. She broke the school record held by Jasmine Barnes which she set last year by 2.27 seconds. The Vikings had the top three spots in the 800m. Billie Maye Pohlkamp was second and Paiton Flick was third.  

For the men. Zach Baumgartner was second in the Mile with a time of 4:39.79. Tate Minnihan finished fourth. Jordan Mount was fourth in the 200m. Cameron Champagnie was third in the triple jump and fifth in the long jump. Titus Dolo was third in the 60m, and Isaac Eichhorst was fifth in the 800m.

UP NEXT: The track teams will now have a month off before its next competition. They will be at the Bison Team Cup in Fargo on January 17th.

 



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A Lighthearted Look at Changing Language

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12/12/2025

by Matthias Gräf

Gen-Z Slang on the Golf Course: A Lighthearted Look at Changing Language

Gen-Z Slang on the Golf Course: A Lighthearted Look at Changing Language – Source @https://www.instagram.com/lpga_tour/





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Four-Time WAC Champion Hayden Wilson Poised for a Strong Final Season

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ARLINGTON, TEXAS – Senior thrower Hayden Wilson, a Mansfield, Texas native and UA Little Rock transfer now in his third year at UT Arlington, has already left a mark on the WAC with four championship titles.

Before he begins his final title run, UTAMavs.com sat down with the former Lake Ridge HS track and football standout:

What’s your go-to hype song before a meet?

“This is actually a really funny song. Last year, it was Boogie Wonderland by Earth, Wind and Fire,” Wilson said laughing. “It’s just one of those comfort songs.”

Dream city to compete in?

“It’d be TrackTown USA, Oregon. I’ve competed there for high school nationals. Hopefully, we’ll make another trip there this year.”

Favorite athlete or thrower you look up to?

“I think as far as throwing goes, I’ve been a really big fan of Ryan Crouser for a long time, but that’s always easy to say cause he’s the best.”

If you could give “freshman Hayden” one piece of advice, what would it be?

“Your value is not in your sport,” Wilson said confidently. “It’s a hard lesson to learn. I’m still chewing on it.”

 

After a quick round of fun questions to break the ice, we shifted gears and dove deeper into how he envisions his senior season and what he hopes to take away from it.

Wilson arrived at UTA after spending his freshman year at Little Rock, and he made an immediate impact. As a sophomore, he captured the 2024 WAC Indoor shot-put title, then returned in 2025 to successfully defend his crown. During his junior year, his dominance carried into the outdoor season where he claimed first in both the shot put and discus at the 2025 WAC Outdoor Championships.

 

How do you feel heading into WAC Indoor and Outdoor Championships as the reigning shot put champion, and what does it mean to you to have the chance to defend those titles in your final year?

“First, I’m super excited about the training group we had this year,” Wilson started, “We had a bunch of great athletes we brought in. We brought in a bunch of great talent this year.”

“For me, personally, I won indoor my sophomore year and then tanked outdoor, so going into my junior year, I had to release myself of the expectations to perform and just go out there, week after week, show up and give the best that I can give on the day. Taking that approach kind of sets you up to not be disappointed when you’re a little down but then also you really get to enjoy the fruits of your labor.”

“Taking that approach of just taking each day as it comes like I said we’re hoping to make a trip to nationals this year. We made it to Regionals last year so just being process-oriented over goal-oriented.”

 

How has your mindset changed from freshman to senior year?

“The biggest change has been trusting my training. You know, it’s really easy to go out there and just put too much pressure on yourself to perform and get a little over-excited. I think having that consistency like “this is exactly what I do in practice. There’s just a little bit more adrenaline flowing right now,” and then going out there and competing.”

 

As a senior, how do you try to lead or set an example for the younger athletes on the team?

“I think the biggest thing for me is being open and honest. Like I don’t try to hide my struggles,” he said, “Because I think it’s important for them to know there’s gonna be times when you’re down and there’s gonna be times when you’re up, but all that matters is that you go out and give 100% on the day and you can’t expect any more of yourself…You can’t hold the losses against yourself. You gotta celebrate your wins, too.”

 

UTAMavs.com also sat with Wilson’s coach, John Ridgeway, to discuss Hayden’s growth as a Maverick and the strides he’s made throughout his career.

 

From your perspective, how has Hayden developed in his time at UTA, from previously being at Little Rock?

“I think his development has been great! I think Hayden had an excellent coach at Little Rock and I was confident that he was going to have a good base of information before he came here,” said Ridgeway, “The key to his success is that he has taken his success into his own hands. He doesn’t just do what I ask. He comes to my office and asks questions all the time. The longer he’s been here, he asks better and better questions, and his development has been a blast to watch.”

 

As he chases a couple more WAC titles before he’s done collegiately, what have you seen in his mindset or training that shows he’s ready?

“He worked his tail off all summer. To me, his investment has been unwavering for me. He has had the same level of investment this year that he has had previously, and I always tell the kids, “It’s not if, it’s when,” Coach Ridgeway emphasized, “for him “when” happened right away as he won his first indoor championship and I don’t think he’s done anything different. I think he’s done an incredible job of staying the course he’s been on. He’s been unwavering and his focus remains strong.”

 

In his three years at UTA, how would you describe Hayden’s impact on the throws group and the program as a whole?

“I think it’s been incredible. We had a good throws culture before he came. He and Desmond Fraizer [graduated last year] came over from Little Rock together” Coach Ridgeway initiated, “I think the two of them in different ways helped take our throws culture to the next level. As much as anything, he is a student of the sport…Hayden has empowered some of his teammates to take ownership of their throw and continue learning about our sport beyond practice. Also, the thing about him, he’s very selfless, he’s very humble, so having this multiple-time conference champion be very quick to serve his teammates. I cannot understate the impact his example has made on the group.”

 

What are you looking forward to during his last season?

“Every year brings unforeseen challenges. I’m just excited to be side-by-side with him while he faces whatever that is,” said Ridgeway, “So for me, I’m excited to see him get a good opening work in his first meet and then the goal obviously is to defend his championships and try to qualify for postseason. I’m just excited to watch him write the final chapter of his story. I think he’s gonna have a great year and I’m excited to watch him do it.”

 

NEXT UP

The Mavericks will kick off the indoor season on Friday, January 16 at the Robert Platt Invitational in Fayetteville, Ark., hosted by University of Arkansas.

 

#BuckEm

FOLLOW ALONG
Follow the UTA track and field and cross-country teams on X (@UTAMavsTFXC), Instagram (@UTAMavsTFXC) and Facebook (/UTAMavsTFXC). 

 

 





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Indiana volleyball vs Texas NCAA tournament live score updates, how to watch

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1:29 pm ET

Indiana ties it in third set

John Steppe

Indiana is hanging in there with Texas in this set. The Hoosiers’ 3-0 scoring run has tied the match at 18-18.

IU is clearly having its best set offensively of the match, hitting .346. After having 18 attack errors in the first two sets, the Hoosiers have only four attack errors so far in the third set.

Score:Texas 18, Indiana 18 (third set; Texas leads, 2-0)



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