Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Motorsports

Formula 1’s $2B Sponsorship Boom Puts the NFL on Notice

Formula 1 is no longer just a seasonal spectacle; it has become a major player in the marketing world. In 2024, the sport, alongside its teams, generated $2.04 billion from sponsorship, just behind the NFL’s figure of roughly $2.5 billion, according to Autosport. That performance positions F1 ahead of numerous global sports properties like the NBA and […]

Published

on


Formula 1 is no longer just a seasonal spectacle; it has become a major player in the marketing world. In 2024, the sport, alongside its teams, generated $2.04 billion from sponsorship, just behind the NFL’s figure of roughly $2.5 billion, according to Autosport.

That performance positions F1 ahead of numerous global sports properties like the NBA and MLB.

Distinct Sponsorship Strategy

Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s average sponsorship deal is in the neighborhood of $745,000.

These insights come from BlackBook Motorsport. That model highlights F1’s preference for depth over breadth, which appears to be working.

Premium Brand Partnerships

High-end and technology brands are eager to associate with F1. A prime example is the landmark 10-year, roughly $1 billion deal between Formula 1 and LVMH, covering its luxury portfolio including Louis Vuitton, TAG Heuer, and Moët & Chandon.

The Formula 1 announcement itself underlines the ambitions at play. That kind of alignment doesn’t just drive revenues, it elevates F1’s status as a lifestyle and innovation brand, not solely a racing sport.

A Younger, More Diverse Fanbase

A significant part of F1’s growth stems from its ability to attract younger fans. According to a recent Sports Stack report, the average F1 fan today is roughly 32 years old, a notable drop from 36 just five years ago.

This is further backed by FormulaRapida, which notes 42 percent of fans are under 35 and 41 percent are female. This trend aligns with F1’s conscious efforts around diversity and inclusion, factors that make the sport increasingly attractive to global brands.

The Streaming Effect

Netflix’s Drive to Survive changed the narrative. The series added depth and human drama, driving new viewer engagement, especially among younger audiences. Commentary in Motorsport suggests that the average age of viewers dropped from 44 to 32 following the show’s debut.

Additionally, FT’s reporting notes that U.S. viewership has roughly doubled since 2018, thanks to its growing presence and accessible storytelling. The show’s success offers lessons not just for F1 but for any sport looking to deepen storytelling and build emotional connections with fans.

Expanding Attendance and Engagement

F1’s global reach isn’t just about TV; it’s also about enthusiastic live audiences. The FormulaRapida stats report more than 6.5 million attendees over the season, with 17 sold-out events. Countries ranging from Australia to Mexico posted records of 300,000 to 480,000 attendees per weekend.

Combined with a 36 percent annual jump in social media followers and a strong WhatsApp and app user base, the sport has strengthened its relationship with fans offline and online.

What It Means for the NFL

The NFL remains the U.S. powerhouse in sports media, revenue, and franchise valuation. Still, Formula 1 is making rapid strides on the global stage. In 2024, its reach extended to 800 million fans across five continents, as noted by the Economic Times. If revenue equals reach, then F1 is increasingly punching what feels like above its weight.

The implication is clear: If the NFL wants to maintain dominance beyond U.S. borders, it should apply some of the strategies that have worked for F1. That includes investing in international storytelling, launching digital-first content that appeals to a youthful audience, and forging partnerships with global consumer brands seeking wide reach.

As audiences and data show, the world of sports marketing now demands a more interconnected, media-savvy approach.

Also Read: How To Stream Formula 1 Live Without Cable

Side-by-Side Comparison

Metric Formula 1 (2024) NFL (2024)
Sponsorship Revenue $2.04 billion $2.5 billion
Average Deal Value $6 million ~$745,000
Major Global Partner LVMH 10-year deal Pepsi 10-year deal
Average Fan Age ~32 (FT analysis) ~50
Global Reach 800M+ fans across 23 races Primarily U.S.-based

 



Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Motorsports

Clark County Fair motorsports bring high-flying action

Big trucks, rollovers and tuff truck carnage close out the grandstand action A big-air motocross freestyle rider performs a backflip ahead of the 7 p.m. side-by-side racing show at the Clark County Fair Grandstands on Thursday, Aug. 7. Photo by Cade Barker The monster truck “Lone Wolf” jumps the table top before the freestyle run […]

Published

on


Big trucks, rollovers and tuff truck carnage close out the grandstand action

Posted





Link

Continue Reading

Motorsports

Spire Motorsports releases Andres Perez in mid-season shakeup

Spire Motorsports has decided to part ways with driver Andres Perez, effective immediately. The Mexican-born driver currently sits 17th in the championship standings with just two top tens this year. The split seems mutual, as the team said they are “permitting Andrés Pérez de Lara to explore other opportunities” for the rest of the season. […]

Published

on


Spire Motorsports has decided to part ways with driver Andres Perez, effective immediately. The Mexican-born driver currently sits 17th in the championship standings with just two top tens this year. The split seems mutual, as the team said they are “permitting Andrés Pérez de Lara to explore other opportunities” for the rest of the season.

“Andrés has made meaningful progress this season, and we remain confident in his future,” said Spire Motorsports President Bill Anthony. “While we haven’t finalized our 2026 plans for the No. 77 team, we wanted to give him the opportunity to look ahead and pursue other options for the remainder of this year and beyond. He’s a hard worker, carries himself with humility, and brings a consistently positive attitude to the garage. He comes from a great family, and we fully expect him to continue making strides as part of Chevrolet’s driver development program. We’re proud to have been part of his journey and will continue cheering him on.”

Advertisement

Andres Perez de Lara, Spire Motorsports Chevrolet

Andres Perez de Lara, Spire Motorsports Chevrolet

Andres Perez de Lara, Spire Motorsports Chevrolet

Spire is also switching the owner’s points from the No. 07 truck to the No. 77 truck as they make preparations for the owner’s championship. The No. 07 was already in the playoffs via a race win, while the No. 77 was not before the swap. NASCAR veteran Corey LaJoie will pilot the No. 77 for the remainder of the 2025 season, while the No. 07 will not be used in any future races this year.

Perez’s release from the team opens the door for him to join Niece Motorsports, where he will drive the No. 44 Chevrolet for the remainder of the 2025 season. He will bring his Telcel sponsorship with him

Advertisement

“Overall, I’m really excited about the upcoming races with Niece Motorsports,” said Pérez de Lara. “Making a change mid-season always has its challenges, but the team and I are working hard to be 100% by the time Richmond comes. I’m really focusing on having a good race there and feel very motivated with how the team has treated me. I feel the team is also motivated with having me there as well.”

Ross Chastain, Chevrolet

Ross Chastain, Chevrolet

Ross Chastain, Chevrolet

Niece is also making some organizational changes, prompting engineer Landon Polinski to the role of new chief for the No. 42 team. This change allows Mike Shiplett to oversee the return of the No. 41, which will run part-time and makes its debut at Richmond this weekend.

Advertisement

Niece recently made another major change, abruptly releasing full-time driver (and playoff contender) Kaden Honeycutt, replacing him with Bayley Currey for the rest of the year. Honeycutt has found a new home, filling in for the injured Stewart Friesen in the No. 52 Halmar-Friesen Racing entry.

Read Also:

Shane van Gisbergen earns dominant NASCAR Cup win at Watkins Glen

Christopher Bell: “Frustrated to get our butts kicked” by SVG

Video surfaces of pit lane confrontation between Keselowski and Hocevar

 

To read more Motorsport.com articles visit our website.



Link

Continue Reading

Motorsports

Former Cup Series star makes NASCAR return as driver released before p – Motorsport – Sports

Corey LaJoie — currently a part-time driver for Rick Ware Racing in the Cup Series — is back in the NASCAR playoff fold and will race the Spire Motorsports’ No. 77 for the rest of the 2025 ARCA Menards Truck season. Incumbent driver Andres Perez de Lara, 20, signed a deal with Niece Motorsports in […]

Published

on


Corey LaJoie — currently a part-time driver for Rick Ware Racing in the Cup Series — is back in the NASCAR playoff fold and will race the Spire Motorsports’ No. 77 for the rest of the 2025 ARCA Menards Truck season.

Incumbent driver Andres Perez de Lara, 20, signed a deal with Niece Motorsports in the middle of his breakout campaign. He’s not currently in playoff position: Spire will transfer the points from their No. 7 truck to the No. 77.

Earlier in the year, Kyle Larson piloted the No. 7 to a Truck Series victory in Homestead, earning a spot in the playoffs along the way. Lajoie, 33, will not get a shot to drive in the postseason for the first time in his career.

“The team will compete as a three-truck operation for the remainder of the 2025 campaign, fielding the Nos. 7, 71, and 77 Chevrolet Silverados in pursuit of the NASCAR CRAFTSMAN Truck Series owner’s and driver’s titles,” Spire confirmed in a statement on Monday.

LaJoie has six career Truck Series races to his name, posting a pair of top-10 showings. He boasts 11 top 10 finishes in 275 career Cup Series races (but none this year in his four contests for Rick Ware). Driving for Spire, LaJoue finished fifth in the 2025 DQS Solutions & Staffing 250 held in Brooklyn, Michigan.

Perez has three career top-10s across his young Truck Series career, including two this campaign. He most recently finished 21st in the Mission 176 at The Glen at Watkins Glen in upstate New York.

“Andrés has made meaningful progress this season, and we remain confident in his future,” Spire Motorsports President Bill Anthony said of the news.

“While we haven’t finalized our 2026 plans for the No. 77 team, we wanted to give him the opportunity to look ahead and pursue other options for the remainder of this year and beyond.”

Perez spoke on his move in a statement for Niece Motorsports. “Overall, I’m really excited about the upcoming races with Niece Motorsports,” he admitted.

DON’T MISS:

“Making a change mid-season always has its challenges, but the team and I are working hard to be 100% by the time Richmond comes. I’m really focusing on having a good race there and feel very motivated with how the team has treated me. I feel the team is also motivated with having me there as well.”



Link

Continue Reading

Motorsports

Two races left before playoffs

There are only two more weeks in the regular season. Time to update the NASCAR Power Rankings after Watkins Glen. Cup Series drivers are looking to either win a race to make the playoffs or are hoping to add more playoff points before Darlington. Shane van Gisbergen set a NASCAR record with his fourth win […]

Published

on


There are only two more weeks in the regular season. Time to update the NASCAR Power Rankings after Watkins Glen. Cup Series drivers are looking to either win a race to make the playoffs or are hoping to add more playoff points before Darlington.

Shane van Gisbergen set a NASCAR record with his fourth win of the season as a rookie. He is the first driver to win four road course races in a single season, as well.

However, there were many other performances this weekend that separated drivers from one another. An update to the NASCAR Power Rankings as we get ready to go to Richmond.

1. Ryan Blaney – Team Penske (-)

In his last four races, Ryan Blaney has had four top-10s, two stage wins, and a pole award. His speed is on dispaly each week. It feels like his next win could be right around the corner.

Blaney is still leading Team Penske this season. He has been the best driver in the group and that continues in this week’s NASCAR Power Rankings.

2. Chase Briscoe – Joe Gibbs Racing (+3)

Another top-five for Chase Briscoe and this 19 team is on a roll. Briscoe has three P2 finishes and a P5 in the last five races.

Every week this team brings a fast car to the track. They will probably win more pole awards sooner than later, too. Another win shouldn’t be far away.

3. William Byron – Hendrick Motorsports (+4)

William Byron NASCAR win Iowa
Ayrton Breckenridge/The Register / USA TODAY NETWORK via Imagn Images

How about this?! William Byron now looks like himself again. P1 and P4 the last two weeks, Byron appears to have shaken that summer slump he was in.

Leading the point standings by 42 over Chase Elliott, Byron has a great chance to finish the regular season off with a championship. He moves up big time in the NASCAR Power Rankings.

4. Bubba Wallace – 23XI Racing (+4)

How about the month that Bubba Wallace has been having lately? P7, P1, P6, and P8 in the last four races has Wallace looking in top form going into the playoffs.

After backing up his win at Indy with two solid races, Wallace moves up in the NASCAR Power Rankings. Can 23XI Racing make some noise in the postseason?

5. Ryan Preece – RFK Racing (+1)

Another week, another solid race from Ryan Preece. He had speed but managed a P13 finish in the end.

RFK Racing has two more chances to win this regular season. Can Preece deliver the organizaiton a win and his first career victory at Richmond?

6. Chase Elliott – Hendrick Motorsports (-4)

Chase Elliott
(Gary A. Vasquez)

A few top drivers had poor performances at Watkins Glen. P26 for Chase Elliott has him dropping in the NASCAR Power Rankings.

This is more the result of rewarding the drivers who had great days at Watkins Glen. Elliott is still one of the best in the series, but his last three races have been lackluster to say the least.

7. Christopher Bell – Joe Gibbs Racing (+2)

Still searching for another win, Christopher Bell had a P2 finish to SVG at Watkins Glen. Not bad considering the dominant day from the Kiwi.

Bell has to get more consistent. He has been bouncing bck and forth between great finishes and mediocre ones.

8. Denny Hamlin – Joe Gibbs Racing (-5)

P24 and P25 the last two weeks, Denny Hamlin has to fall in the NASCAR Power Rankings this week. He was great at Indy and Dover, but struggled in the last two races.

Hamlin has been having a great season. Can he get back on track and make a strong playoff run?

9. Kyle Larson – Hendrick Motorsports (-5)

Kyle Larson
Matthew O’Haren-Imagn Images

Even worse than Hamlin, Kyle Larson finished P28 and P39. To his credit, he had the fastest lap of the race on Sunday. But that’s not much comfort for Larson and his team.

The NASCAR Power Rankings have Larson in the bottom. But it won’t be for long until he’s back on top of the series.

10. Tyler Reddick – 23XI Racing (-)

I wish I could move Tyler Reddick up again after a good race at Watkins Glen, but he didn’t impress, really. It was a rather timid P9 finish.

23XI Racing would like to see Reddick produce the results that Bubba Wallace has had recently. Can the 45 get things together in the next two weeks?



Link

Continue Reading

Motorsports

Connor Zilisch injury, return timetable, and NASCAR playoff status

JR Motorsports’ Connor Zilisch escaped with only a broken collarbone after falling hard from his No. 88 Chevrolet in victory lane while preparing to celebrate his victory after Saturday’s NASCAR Xfinity Series race at Watkins Glen International. He was put onto a stretcher, taken to the infield care center, and then taken to a local […]

Published

on


JR Motorsports’ Connor Zilisch escaped with only a broken collarbone after falling hard from his No. 88 Chevrolet in victory lane while preparing to celebrate his victory after Saturday’s NASCAR Xfinity Series race at Watkins Glen International.

He was put onto a stretcher, taken to the infield care center, and then taken to a local hospital, where CT scans were clear and indicated no head injury.

All things considered, the collarbone fracture being the only significant development here was a blessing, as the worst-case scenario was avoided from a total freak accident that absolutely nobody would have ever seen coming.

Now for the question everybody is asking: when is Connor Zilisch coming back?

Zilisch was supposed to compete in Sunday’s Cup race at Watkins Glen with Trackhouse Racing, ahead of an expected full-time Cup announcement for 2026, but that obviously didn’t happen.

No two injuries are alike. But generally speaking, most people recover from a broken collarbone in six to eight weeks.

And for whatever it’s worth, children often recover quicker than that (three to four weeks); Zilisch only just turned 19.

In any event, as long as Zilisch does actually return in 2025, it’s hard to see him not being granted a playoff waiver. And for that reason, you could argue that, if this injury was ever going to happen, it happened at the best possible time.

The Xfinity Series has off next week before three weekends in a row of races at Daytona International Speedway, Portland International Raceway, and World Wide Technology Raceway to close out the regular season. So the playoffs aren’t scheduled to begin for another five weekends at Bristol Motor Speedway.

But even after the first playoff race at Bristol, the Xfinity Series has another weekend off before the next race at Kansas Speedway.

That race, from now, is just under seven weeks away.

Zilisch, who has already been granted one playoff waiver after missing the race at Texas Motor Speedway with a back injury, leads all drivers with 36 playoff points.

Only one other driver has more than eight, and even if the Charlotte, North Carolina native misses the rest of the regular season, he is poised to earn at least seven or eight more based on his points finish. He is the current points leader, and it’s hard to see him falling more than maybe two or three spots, even if he’s done for the regular season.

He could very well miss the first playoff race at Bristol and still enter Kansas well above the cut line, and that’s if you assume a seven-week recovery.

Again, no two injuries are alike. We have no idea when Zilisch will be back. I’m sure he’d like to be back for Daytona, and let’s be clear: he technically hasn’t even been ruled out of that race yet.

But facts are facts: with the gap he has built up this year, he can literally afford to miss the next month and a half and still retain his status as clear-cut championship favorite if and when he returns. Maybe the playoffs aren’t such a bad idea after all.



Link

Continue Reading

Motorsports

NASCAR Legend Dale Earnhardt’s Widow Battles His Son Over $30 Billion Data Center Plan on His Former N.C. Land — ‘Dad Would Be Livid’

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. When Dale Earnhardt, the NASCAR champion known as “The Intimidator,” died in a crash during the 2001 Daytona 500, the sport lost more than a driver—it lost a symbol of grit, rural pride, and Southern determination. Away from […]

Published

on


Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.

When Dale Earnhardt, the NASCAR champion known as “The Intimidator,” died in a crash during the 2001 Daytona 500, the sport lost more than a driver—it lost a symbol of grit, rural pride, and Southern determination. Away from the track, Earnhardt’s refuge was hundreds of wooded acres in Mooresville, North Carolina, where he hunted, fished, and spent time far from the roar of an engine.

Today, that same land is at the center of a bitter family and community dispute. Teresa Earnhardt, Dale’s widow and stepmother to his children, controls the property through Earnhardt Farms LLC. Public records show she owns around 400 acres of what was once her late husband’s private escape. Over the years, Teresa became the primary steward of much of Dale’s estate, a position that has sometimes caused friction within the family.

Don’t Miss:

Now, she’s asking the Mooresville Board of Commissioners to rezone the property from residential-agricultural to industrial use. The change would clear the way for Denver-based developer Tract to build the Mooresville Technology Park, a massive data center campus with a projected investment topping $30 billion over the next two decades. That figure includes land preparation, construction, infrastructure, utilities, and technology upgrades.

Supporters of the plan point to big economic gains. During a presentation to the board, Tract Senior Director, Entitlements Kristin Dean said the Mooresville Technology Park would create 277 “recession-resistant” jobs, 195 of them paying more than $125,000 a year. She also estimated it would “generate hundreds of millions of dollars in tax revenue for Mooresville, Iredell County, and local public schools over 20 years.”

Trending: If there was a new fund backed by Jeff Bezos offering a 7-9% target yield with monthly dividends would you invest in it?

But while developers painted a picture of economic windfalls, Kerry Earnhardt, Dale’s eldest son, saw something entirely different. In a late-July Facebook post, referring to a Charlotte Observer headline about the meeting that mentioned his father’s name, he wrote:



Link

Continue Reading

Most Viewed Posts

Trending