NIL

SDSU launches athlete retention fund

Published

7 months ago

June 12, 2025

The House settlement, a landmark agreement that allows universities to directly pay athletes, was approved by a California judge Friday night.

Within hours, at 9:58 p.m., San Diego State had announced the launch of the Student-Athlete Recruitment and Retention Fund that athletic director John David Wicker said “is a vital step in ensuring we continue to compete for championships while also aligning SDSU Athletics with the future of college sports.”

It was met with a mix of frustration and confusion from many athletic boosters.

Frustration, because of “donor fatigue” or as one fan put it bluntly on a chat board: “How many things do I have to contribute to?”

Confusion, because the SARRF sounds an awful lot like the MESA Foundation, the NIL collective that amassed close to $3 million this season for, well, student-athlete recruitment and retention of the men’s basketball team.

At some universities, outside collectives are already being folded into the athletic department, now that the House settlement shatters the last illusion of amateurism and permits up to $20.5 million per school per year in revenue sharing with players starting July 1. At SDSU, for the time being at least, the MESA Foundation and football’s Aztec Link will remain in place, and donations to them will accumulate Aztec Club “points” that determine ticketing priority.

“It’s a recognition by the university,” MESA founder Jeff Smith said, “that our dollars can do the exact same thing as their dollars through the athlete retention fund that doesn’t really have the ability to be up and running and be impactful just yet.

“If people make the mistake of believing that now that the school has the ability to participate in athlete compensation because of the House settlement, they no longer have to support through MESA, then all the work that’s been done with the program for the last three years will be for naught and all the concerns we’ve had about losing players in the offseason will become reality.”

The athletic department’s response about which to support is: All of the above.

SDSU needed to create an in-house donation mechanism to compensate athletes because most sports don’t have outside NIL collectives, and even football’s Aztec Link started later than MESA and has struggled to generate the kind of war chest needed to be competitive in the brave, new world of college athletics.

A FAQ section accompanying the announcement of SARRF offered this answer to whether MESA and Aztec Link will now go away:

“Not at all. Both collectives will continue their important work and complement the efforts of the new fund. Together, they ensure SDSU has a robust and multifaceted support system for student-athletes.”

The SARRF allows donations to be designated for specific teams (but not specific athletes), so in theory the money from the SARRF and MESA ends up in the same place. There are subtle differences between them, though.

SARRF is administered by the Campanile Foundation, the university’s nonprofit fundraising organization. That typically means a percentage of any donations is siphoned off for overhead costs.

MESA, which also offers tax-deductible contributions, is an outside entity with only one full-time employee – president Caroline Ripley – and a few student interns. Smith and his wife, who in three years tirelessly grew MESA from nothing to raising enough money to help retain the bulk of last season’s roster in an era of unlimited player movement, serve as volunteers.

That allows MESA, Smith says, to distribute about 93% of donations to players. (SARRF’s FAQs do not indicate what percentage of the fund will be diverted to the Campanile Foundation or other administrative costs.)

Another difference: MESA’s meet-and-greet events with men’s basketball players aren’t subject to Title IX equity because it’s an outside organization that, unlike the university, does not receive federal funding.

MESA pays players in monthly installments in exchange for their participation in about a half-dozen community service events per year as well as social media posts. Because SDSU is opting in to the House settlement, any NIL compensation beyond school-distributed revenue sharing comes under the scrutiny of a new NIL clearinghouse that will prohibit individual deals above “market value.”

There’s a simple workaround, however. Because SDSU will not come close to distributing the allotted $20.5 million in revenue sharing (think more like $1 million or $2 million), MESA can simply transfer what it collects to the school, which forwards it to the athletes.

For the 2025-26 season, SDSU is not expected to provide revenue sharing with basketball players. All of their money will still come from MESA. And since the players’ current NIL deals were signed before the House settlement was finalized, they aren’t subject to the clearinghouse’s scrutiny.

So why not put everything under one roof?

“At some point in the future, will there be a scenario where funds go to San Diego State’s athlete retention fund, or will they go to MESA and then to the athlete retention fund specific to basketball?” Smith said. “Those are definitely possibilities. But for right now, what we’ve built is working and what we’ve built can’t change.

“Once it’s very, very clear that’s the environment we’re playing in – and we are in regular conversations with the university – we’ll be more than prepared to do it. Because there’s so much unknown, for the time being MESA can’t change and the fan support of Aztecs basketball can’t change. We need to continue as we are.”

One fear is losing a unique class of MESA donor that identifies more with the program and its players – “the city’s NBA team,” coach Brian Dutcher likes to say – than the university. Despite pleas from the athletic department to include football in the MESA Foundation, Smith resisted.

“There are people who are not just supporters of the university and blindly write a check and hope the money goes to a good cause,” Smith said. “They’re individual sports fans and supporters. That’s something that definitely came out through our efforts. We are always very focused on being singular with basketball. We didn’t want to confuse the audience and have multiple sports.

“If those fans who were less inclined to contribute to San Diego State now believe that San Diego State is involved and they potentially reverse course, it’s a terrible thing for the program.”

The other piece of messaging is to dispel more general misconceptions about the House settlement, which means schools merely have the option of paying their athletes up to $20.5 million per year. It also means, at the overwhelming majority of universities, they have to first find that funding.

“The biggest concern I have,” Smith said, “is that the audience doesn’t understand that this new, in-house version of being able to compensate athletes does not mean there is any new money. It’s quite the opposite. Opting into the House agreement takes a budget that is already challenged and makes it even more financially challenging.”

Originally Published: June 11, 2025 at 3:09 PM PDT

NIL

Who’s leaving Duke football as transfer portal opens Jan. 2

Published

39 minutes ago

December 26, 2025

Your Sports Nation

Duke’s Peyton Jones runs the ball during the second half of the Blue Devils’ 45-17 win over Elon on Thursday, Aug. 28, 2025, at Wallace Wade Stadium in Durham, N.C.

Kaitlin McKeown

The News & Observer

With roster management and player retention a big part of coaches’ jobs, Duke’s Manny Diaz had some good news to share at Christmastime: Quarterback Darian Mensah and wide receiver Cooper Barkate are both returning for the 2026 football season.

Mensah, a redshirt sophomore this season and the ACC’s leading passer, had talked with Diaz and others about his NFL possibilities. But the former Tulane transfer decided to come back for a second year with the Blue Devils, where he again is expected to receive one of the top NIL packages in college football.

Barkate, who transferred to Duke from Harvard before last season, had 68 catches for 1,069 yards for the 2025 ACC champions, averaging 15.7 yards a grab, and scored six touchdowns.

The Blue Devils, who face Arizona State in the Dec. 31 Sun Bowl in El Paso, Texas, had just three players miss bowl practices, according to Diaz. One was offensive tackle Brian Parker II, who announced he would leave Duke early to enter the NFL Draft. Cornerback Chandler Rivers and defensive end Vincent Anthony Jr., also are preparing for the 2026 draft.

Duke also has another departure: running backs coach Chris Foster, who has joined the Florida staff after one year on the Diaz staff.

“The situation is always fluid, but I expect our retention rate to be very good, again,” Diaz said. Here’s a look at who the Devils will have leaving when the NCAA transfer portal opens Jan. 2:

Entering the portal

RB Peyton Jones: Became something of a forgotten man in the offense in 2025 with the emergence of Nate Sheppard and power running of transfer Anderson Castle. Played in four games after being Star Thomas’ backup in 2024 and rushing for 317 yards.

TE Vance Bolyard: The redshirt sophomore from Greensboro was used primarily on special teams in 2025. Played in 10 games in 2024.

OL Jack Small: A redshirt freshman this year, the 6-6, 300-pounder was used in just two games.

S Kenzy Paul: Redshirt junior saw little action in the secondary this season, playing in one game, the win over Clemson.

S Maliki Wright: Did not play as a freshman this past season.

CB Kyren Condoll: The California native played in one game in 2024 and again saw little action this season.

CB Vontae Floyd: Limited to three games because of injury in 2025, the sophomore played in 11 games in 2024 and was one of four true freshmen to letter for Devils.

DT Terry Simmons Jr.: The redshirt sophomore, a 6-2, 305-pounder, played nine games in 2025 as a backup defensive tackle and was at Duke for three seasons.

Chip Alexander

The News & Observer

In more than 40 years at The N&O, Chip Alexander has covered the N.C. State, UNC, Duke and East Carolina beats, and now is in his 15th season on the Carolina Hurricanes beat. Alexander, who has won numerous writing awards at the state and national level, covered the Hurricanes’ move to North Carolina in 1997 and was a part of The N&O’s coverage of the Canes’ 2006 Stanley Cup run.

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NIL

OU lineman Danny Okoye face of NIL deal to tout life-saving Narcan

Published

2 hours ago

December 26, 2025

Your Sports Nation

Dec. 26, 2025, 5:40 a.m. CT

NORMAN – For University of Oklahoma defensive lineman Danny Okoye, his current spot – as the face of a social media campaign seeking to spread awareness of a life-saving drug for those who have overdosed on opioids – was a case of fortuitous timing.

Okoye is the first of a series of OU student-athletes who will participate in an NIL (name, image and likeness) deal with the nonprofit HarborPath of Charlotte, North Carolina, to promote Narcan, the brand name under which the generic drug naloxone is distributed.

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NIL

Taylor column: Wyoming’s Wicks not using NIL as an excuse | University of Wyoming

Published

2 hours ago

December 26, 2025

Your Sports Nation

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NIL

How to make college football worse

Published

3 hours ago

December 26, 2025

Your Sports Nation

Dec. 26, 2025, 5:03 a.m. ET

Tennessee Sen. Marsha Blackburn has proposed the HUSTLE Act to create tax-deferred savings accounts for college athletes’ NIL income.
The need for congressional intervention is questionable, given that other wealthy groups, like NFL players, do not receive similar legislative protection.

If the hollowness of the bowl season or the irrationality of the playoff system has you saddened by the state of college football, it could always be worse. Congress could get involved.

It’s already bad enough that NCAA apologists want Congress to grant college athletics an antitrust exemption. Now Tennessee Senator (and gubernatorial candidate) Marsha Blackburn, in a timely act of pandering, wants to give college athletes special tax-advantaged savings accounts – “for their own protection.”

Blackburn’s comically named “Helping Undergraduate Students Thrive with Long Term Earnings (HUSTLE Act) would allow certain college athletes to create tax-deferred accounts for their Name Image and Likeness (NIL) income.

Don’t get me wrong; I’m a big fan of saving and investing, especially in a tax-deferred vehicle. But the aim of this act ‒ somehow protecting young people from squandering their NIL riches ‒ raises an obvious question: Where exactly is the constitutional mandate (or even suggestion) for Congress to pass laws discouraging 19-year-old millionaires from buying expensive cars and jewelry?

If Blackburn is genuinely concerned about young, wealthy athletes squandering their money, why didn’t she start with the NFL? A widely cited 2009 Sports Illustrated article claimed that 78% of NFL players “face financial stress or bankruptcy” within two years of retirement. This figure was likely exaggerated, but a statistically sound study by the National Bureau of Economic Research found that 15.7% of NFL players file for bankruptcy within 12 years of retiring. Yet this hasn’t prompted any urgent Congressional push to save professional athletes from themselves.

If age is really the determining factor in financial responsibility, why is the fastest growing demographic of bankruptcy filers over 65? Why is the median age of someone filing for bankruptcy 49 and not 29?

Blackburn could, of course, propose legislation allowing college athletes to participate in the existing tax-deferred retirement accounts at their respective universities, but that would concede that the players are employees ‒ something universities want to avoid at practically all costs.

Not to be outdone by the Senate, the House of Representatives proposed the SCORE Act, which would grant NCAA institutions exemptions from antitrust laws – essentially codifying the illegal wage collusion the schools practiced for decades ‒ while also legally declaring that players are not employees of the universities that pay for their athletic services. Too many old timers simply can’t accept the end of decades of illegal (and in my opinion, immoral) athletic department business practices, so they are begging Congress to protect them.

Even if you concede the premise that 20-year-olds are incapable of making wise financial decisions and require assistance, why would Congress be the entity to turn to for financial wisdom?

David Moon, president of Moon Capital Management, may be reached atdavid@mooncap.com.

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NIL

Chiefs Stadium Deal Is Insane

Published

5 hours ago

December 26, 2025

Your Sports Nation

stl.pony said:

Feel like it’s largely being paid for by sales tax the new stadium development will generate.

Not in finance, so someone should absolutely check my math/analysis on this.

State of Kansas has an 8.25% sales tax. For the sales tax to generate 3 billion, the total sales would need to be about 36 billion. According to this article the Royals stadium and Arrowhead stadium collectively generate 55 million a year in tax revenue. (Don’t know what the analysis is to produce that; admit it could be wrong.) If you round it up to 60 million a year, the break even point is 600+ years.

If you take the numbers the Chiefs put out, 1 billion in economic impact for the region and 29 million in tax revenue per year. The break even point from tax revenue would be 1800 years?

I don’t know what is considered the region for the economic impact evaluation and how that changes based on if the stadium is on the Missouri side or the Kansas side of Kansas City. I also remember reading a report about the state fair of Texas that claimed that events like the state fair and sporting events don’t necessarily generate additional economic activity in a region, it just concentrates it into the event rather the wider community. (Admittedly, that could mean more tax revenue for one city in the region over another.) In my layperson’s opinion, a sports stadium deal like this doesn’t seem to be as smart of a decision as offering economic incentives to a Toyota or other non-entertainment business to move to your city.

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NIL

Michigan urged to hire SEC coordinator over head coaches to replace Sherrone Moore

Published

6 hours ago

December 26, 2025

Your Sports Nation

As Michigan’s coaching search drags on, some overlooked possibilities could be floating back to the forefront. After apparently striking out on established head coaches like Kenny Dillingham and Kalen DeBoer, one SEC coordinator is exactly such a possibility for the Wolverines.

In a recent episode of Andy and Ari On3, Andy Staples and Ari Wasserman pointed out that the current coaching carousel has been virtually obsessed with established head coaches. Kentucky hired Oregon offensive coordinator Will Stein as its next coach, but otherwise, schools have passed on coordinators in favor of coaches with head coaching experience.

Both Staples and Wasserman singled out Georgia defensive coordinator Glenn Schumann as a strong coaching possibility who Michigan should consider. “Why hasn’t he been in the conversation,” asked Wasserman. “He’s been intereviewed by schools, they just haven’t hired him,” noted Staples. “Normally, multiple coordinators would have either gotten these jobs or been finalists for these jobs.”

“If I were Michigan, I would hire Schumann over all the others,” said Wasserman. “I feel like if you’re Michigan, you want to get the guy that reshapes how you do things. It’s not that Jedd Fisch wouldn’t or Jeff Brohm wouldn’t….Don’t you want to go get the younger coordinator from Georgia who recruits his ass off and has been around big builds and has he defense playing like this at the right time and try to build you program around that?”

Schumann is only 35 years old, but has spent the last 17 seasons with either the Alabama or Georgia programs. He went to Alabama to be a student assistant coach under Nick Saban, then moved up to graduate assistant and then to Director of Football Operations.

When Kirby Smart left Alabama to take the Georgia head coaching job, Schumann went with him. First, he was the inside linebacker coach. In 2019, he added co-defensive coordinator to his responsibilities and ahead of 2024, he became the sole defensive coordinator

Georgia has historically been a very aggressive big-play-oriented defense, but Schumann has helped remake them on the fly. In 2025, the Bulldogs have held opponents to 15.9 points per game, second in the SEC, despite being near the bottom of the conference standings in sacks (tied for last), tackles for loss (next to last), and turnovers forced (13th).

Schumann was considered in 2023 for the Philadelphia Eagles defensive coordinator role, but hasn’t been significantly linked with another collegiate job. Despite his relative youth, his experience inside two of the foremost college football dynasties of recent vintage makes him an intriguing possibility, should Michigan decide to take a chance.

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