in NIKE’s research lab, faith kipyegon’s 4-minute mile takes shape
a visit to nike’s global campus in oregon At NIKE’s World Headquarters outside Portland, Oregon, the LeBron James Innovation Center houses the company’s Sport Research Lab, one of its most advanced design environments. This month, designboom visited the state-of-the-art space to preview the Breaking4 Speed Kit being developed for Faith Kipyegon, the three-time Olympic […]
At NIKE’s World Headquarters outside Portland, Oregon, the LeBron James Innovation Center houses the company’s Sport Research Lab, one of its most advanced design environments. This month, designboom visited the state-of-the-art space to preview the Breaking4 Speed Kit being developed for Faith Kipyegon, the three-time Olympic champion who will attempt to become the first woman to run a sub-four-minute mile. The challenge, titled Breaking4: Faith Kipyegon vs. the 4-Minute Mile, represents a collaboration between the athlete and a cross-functional design team whose focus spans footwear, apparel, and performance research.
The lab occupies the fourth floor of the Olson Kundig Architects-designed building, where physical and cognitive testing converge. Motion capture cameras, treadmills outfitted with sensors, and climate-controlled chambers allow NIKE’s teams to simulate race-day conditions. The goal is to understand how the body performs under pressure, and how design interventions can help optimize that performance.
Faith will make the attempt on June 26th, 2025 at Stade Charléty in Paris. NIKE will invite supporters across the world to tune in to a livestream broadcast, which can be viewed here!
the NIKE design team collaborates with faith kipyegon
For Brett Kirby, who leads performance research within the Advanced Innovation team at NIKE, the process of designing the Breaking4 Speed Kit begins before the first sketch or sample. His role is to define the structure of the challenge itself. ‘We are aiming toward the mile in four minutes,’ he explains during our visit to the lab. ‘What are the elements that we could start to think about? What’s the homework we need to do to understand this problem?‘
Kirby’s team gathers information not just through data collection but through close listening. His approach involves watching how athletes move, how they adjust their gear without thinking, and what sensory conditions help them settle into focus. ‘We want to take that and create a good observational portfolio of how they are communicating in all ways,’ he says. This kind of introspective, adaptive, and responsive design research sets the foundation for the physical pieces that follow.
Once the team’s goal has been structured, NIKE’s footwear and apparel teams begin develop possible solutions. For Faith Kipyegon’s attempt at the sub-four minute mile, those solutions took form as a fully customized NIKE Victory Elite FK spike, a performance FlyWeb Bra, and the aerodynamically tuned NIKE Fly Suit, each built with attention to functionality and sensory experience together.
Lisa Gibson oversees apparel development at NIKE, and described the suit as one of the most aerodynamic systems the brand has created. ‘We learned that Faith wanted to feel like she was running free,’ Gibson emphasizes. That simple idea, freedom of movement, became a central design thread. From there her team sourced materials that were both slick and elastic, then developed construction techniques that placed seams away from the front of the body to reduce drag. Every detail was calibrated through a combination of physical modeling, wind tunnel testing, and environmental simulations.
Integrated into the suit are textured surfaces known as Aeronodes. These small, raised geometries are tuned to generate controlled turbulence, helping the air stay closer to the body and minimizing the wake behind the runner. ‘By creating this controlled turbulence ahead of where larger turbulence would normally occur,‘ Gibson continues, ‘you end up having a smoother flow downstream.’ The result is reduced aerodynamic drag without the need to alter the runner’s natural form.
Footwear innovation for the project is led by Carrie Dimoff, whose team approached the design of Faith’s Victory Elite FK spike as a ground-up reconstruction. Rather than modifying an existing shoe, they began by reviewing the demands of middle-distance racing and drawing insights from Nike’s experience with both marathon and sprint events. ‘We opened the aperture and looked at a lot of different ingredients,’ Dimoff tells us. ‘Then we thought about, ultimately, what’s the best in terms of weight reduction and performance return.’
The final spike includes a Flyknit upper constructed from precision-engineered yarns that deliver strength with minimal weight. Dimoff noted that one component of the upper weighs just three grams. Underfoot, a newly designed Air Zoom unit stores and returns energy, supported by a reengineered carbon plate embedded with six 3D-printed titanium pins for traction. Prototypes were assembled and revised on-site at the LeBron James Building in Oregon, allowing the team to respond to feedback from Kipyegon in real time.
Throughout the process, Kipyegon remained central to every decision. The design team traveled to Kenya to observe her training firsthand and make in-the-moment adjustments. Lisa Gibson recalled watching for what she called ‘unconscious feedback’ — the way an athlete might subtly adjust a seam or pull at a strap. ‘If Faith is tugging on the leg or adjusting the shoulder, that’s telling us something,’ she explains. ‘We dive into that and figure out what’s going on.’
Carrie Dimoff echoes this attentiveness. There were instances, she said, when internal lab data showed no significant difference between two prototypes, but Kipyegon could feel one worked better for her. ‘She is so attuned to her body as a system,” Dimoff said. “If it meant she could run more confidently in it, that was equally as important to us.’
While the gear developed for Faith Kipyegon’s Breaking4 attempt is entirely bespoke, the innovations produced through the project are already being evaluated for broader application. Elements such as the taller Air Zoom unit, 3D-printed pin systems, and even the textile learnings from the bra design are under review for integration into future footwear and apparel lines. ‘There were lots of things left on the table that didn’t make it into this spike,’ says Dimoff. ‘But we’re really fascinated to dig into them.’
What emerges from Nike’s collaboration with Kipyegon is at once a portrait of a singular athlete at the edge of possibility, and a case study in how design can be shaped by data, environment, sensation, and trust. The effort unfolds through textile calibration, surface tuning, and structured observation. In the end, the system is built from listening and innovation together.
Fantasy Life Secures $7M Funding to Revolutionize Fantasy Sports Platform
Fantasy Life Secures Significant Funding to Advance Its Platform
Fantasy Life, a prominent fantasy sports media and gaming company founded by well-known fantasy football expert Matthew Berry, has successfully raised $7 million in its latest funding round. This capital injection will be used to improve its digital products and accelerate the development of its […]
Fantasy Life Secures Significant Funding to Advance Its Platform
Fantasy Life, a prominent fantasy sports media and gaming company founded by well-known fantasy football expert Matthew Berry, has successfully raised $7 million in its latest funding round. This capital injection will be used to improve its digital products and accelerate the development of its unique fantasy football offering called Guillotine Leagues.
LeBron James and Other High-Profile Investors Back Fantasy Life
Based in New York, Fantasy Life received substantial support from LRMR Ventures, the investment firm associated with NBA superstar LeBron James and his business partner Maverick Carter. This round also attracted participation from SC Holdings, led by Jason Stein, as well as other notable investors including Miami Marlins co-owner Roger Ehrenberg, Bolt Ventures’ David Blitzer, YouTube co-founder Chad Hurley, singer John Legend, former NFL star Larry Fitzgerald Jr., Jacksonville Jaguars owner Tony Khan, Fortnite creator Donald Mustard, among other influential figures from sports and media sectors.
The newly acquired funds aim to enhance FantasyHQ, an innovative fantasy sports platform supported by Mike’s Hard Lemonade. FantasyHQ offers users personalized insights, live player statistics, and comprehensive tools designed to streamline managing multiple fantasy leagues in one interface. Upcoming features include customized trade recommendations, waiver wire guidance, and detailed matchup analyses. Matthew Berry described the platform as an essential, engaging companion that combines fun with functionality for fantasy players.
Matthew Berry’s Vision Drives Fantasy Life’s Transition to Technology Leader
Since its launch in 2020 after Berry’s transition from ESPN to NBC Sports, Fantasy Life has grown into a leading voice in fantasy sports media. Berry’s goal has been to evolve Fantasy Life from a content-centric brand into a comprehensive technology platform. Incorporating Guillotine Leagues—a survival-style knockout fantasy football game acquired by Fantasy Life—adds a competitive, intense element to their offerings, reflecting Berry’s enthusiasm for the format.
This latest funding round signals Fantasy Life’s strategic shift from being primarily a media brand to a full-fledged tech company. This transformation enables the company to collect proprietary user data, fostering stronger audience engagement and unlocking new revenue avenues.
Fantasy Life’s revenue has experienced impressive growth, increasing by 737% since its inception in 2022, with a 230% surge from 2024 to the first half of 2025. The company continues to produce daily shows, podcasts, and digital content for major partners including SiriusXM, Roku, Fubo, and NBC Sports, where it serves as an essential fantasy sports tools provider.
While legal uncertainties about fantasy sports persist in regions such as California, Fantasy Life is positioning itself as a key industry player focused on innovation and delivering a player-centric experience in the rapidly evolving fantasy sports landscape.
Be quick! The Fitbit Charge 6 is back to its Black Friday price in Amazon’s Prime Day sale
It’s not every Amazon Prime Day you come across Black Friday prices, but in the case of this year’s event, you can pick up a brand new Fitbit Charge 6 for its lowest price yet – and it happens to be one of our best fitness trackers. Last Black Friday, the Charge 6 reached its […]
It’s not every Amazon Prime Day you come across Black Friday prices, but in the case of this year’s event, you can pick up a brand new Fitbit Charge 6 for its lowest price yet – and it happens to be one of our best fitness trackers.
Last Black Friday, the Charge 6 reached its lowest price, and Amazon’s current Prime Day deal brings it back to $99.95, saving you a generous $60. Similarly, in the UK, this Prime Day deal will save you £40, taking it to £99.99, so aspiring fitness enthusiasts on both sides of the Atlantic will have the chance to snatch one before this year’s Prime Day sale is over.
Shop Amazon’s full Prime Day sale
If you’re on the hunt for a new fitness tracker and you find this deal tempting, it’s best to be swift with your purchase as Amazon’s Prime Day sale comes to an end on Friday, which could see a possible price hike for the Charge 6.
Amazon Prime Day deal: Fitbit Charge 6
Not only is the Fitbit Charge 6 one of our favorite fitness trackers, but it’s made an impression as one of the overall best Fitbits, however, it will require a Fitbit Premium subscription if you want to take full advantage of the tracker’s features from its sleep profile, Daily Readiness function, and video workout and mindfulness sessions – similar to Apple Fitness+.
However, with that said, it still works as a reliable fitness tracker without the added subscription cost, offering the fitness basics, including 41 different exercise modes and a battery life of up to 7 days.
Despite the absence of an altimeter for stair-counting, the Charge 6 is equipped with a full GPS and a heart rate monitor on the back. It also works as a trusty fitness tracking companion if you’re a frequent gym-goer, allowing you to broadcast your heart rate levels to certain gym equipment.
True Movement Tech provides equipment, design, construction and maintenance for sports entertainment facilities like Adventure Air Sports. Photo courtesy of True Movement Tech SAN DIEGO – Before there was sports entertainment and manufacturing company True Movement Tech (TMT), there were just two brothers running a small gymnastics facility in Miramar, excited to get people moving. […]
True Movement Tech provides equipment, design, construction and maintenance for sports entertainment facilities like Adventure Air Sports. Photo courtesy of True Movement Tech
SAN DIEGO – Before there was sports entertainment and manufacturing company True Movement Tech (TMT), there were just two brothers running a small gymnastics facility in Miramar, excited to get people moving.
After establishing their first gym, San Diego United Training Center, in 2010, the pair opened a second location. Before long, TMT was established, bringing founder and CEO Joseph Gram and his brother into the world of athletic equipment manufacturing.
“Our story is one of growth, expansion and new endeavors,” Gram said.
That growth has manifested itself most recently in the company’s acquisition of Mancino Manufacturing Co., a 60-year-old Pennsylvania-based safety padding manufacturer.
“As new opportunities come up, we notice gaps in our manufacturing, and what product lines are missing,” Gram said. “We were doing really well with steel. We were doing really well with inflatables, but with foam, we were reselling. So, we were looking for an opportunity to acquire.
“The match [with Mancino] was great. I’ve been calling us a brother and sister company,” he continued.
True Movement Tech Head of XR Sports Division Jenny Gram and AirTrack Project Manager Matthew Cassidy building at a sports entertainment facility. Photo courtesy of True Movement Tech
A Campaign of Acquisitions
TMT’s acquisition of Mancino will be its largest yet, doubling the company’s employee count and revenue, said Gram.
“We were selling nationally and internationally before but having offices in two states is just a pragmatic difference,” Gram said. “There’s a geographic maturing. There is an employee base maturing. There is a gross top-line revenue maturing. Strategically, it puts us in a prime position. There aren’t too many people inside the United States who have the resources we do under one roof.”
According to Gram, TMT is in an intentional era of expansion. The company’s family of brands has grown to include AirTrack, Superior Trampoline Manufacturing and XR Sports. “I was anxious to get [acquisitions] done as a proof of concept, because I do think there are a lot of other products and brands that would fit right in with us,” Gram said. “I think that there is a large amount of growth to go, and we haven’t even been scratching the surface.”
In the future, Gram hopes to acquire more companies in the technology, lighting, molding rope and environmental aesthetics spaces.
This year, TMT’s projected top-line revenue is about $13 million, although Gram said that depending on the speed of growth, it could reach up to $20 million. In 2024, top-line revenue was $8 million and in 2023 it was $6 million. Most of the company’s growth has been driven by expansion of services and products.
TMT not only operates athletic entertainment facilities, but also offers design, equipment, construction and maintenance of such facilities.
Another component of growth is TMT’s XR Sports Division, in which the company develops technology to engage youth with movement. Every company now is a technology company, said Gram, and this division is one way that TMT aims to capture attention for investment and marketing.
“We’re all comfortable with and surrounded by technology, but that doesn’t necessarily mean we have to sit down and not move,” Gram said. “Embedding technology in our play is exciting, but we have to be really creative about it.”
TMT has several technology projects in development and would like to turn them into products. For Head of the XR Sports Division Jenny Gram, activating youth “sets my soul on fire.”
“We are trying to reimagine active play for the digital generation,” she said. “We have kids with their heads in their iPads, so how can we inspire movement through technology?”
Local-First Production
Domestic sourcing and production are central values at TMT. The company’s “local-first production” philosophy prioritizes U.S. manufacturers. TMT also hopes to provide a holistic option for domestic sourcing in the industry with its well-rounded offerings.
According to Gram, the sports entertainment industry is still evolving, and he wants to be a leader in that evolution.
“Consolidation and growth should happen in the US, and if no one else is going to do it, then we’ll do it right,” Gram said. “I’d argue that—although we have a long way to go—we are quickly becoming one of the larger sports entertainment manufacturing companies.” Local-first production means that, while TMT still sources some raw materials from overseas, it prioritizes U.S. sourcing and partnerships. TMT also strives to become a go-to source for other companies.
“The looming challenge is importing and selling from China. It feels like you’re competing with an absolute behemoth at all times,” Gram said. “Our local-first, boots on the ground, American labor, installation and sales force—these are all legitimate differentiation factors on the perimeter of the competition.”
Offering domestic products does come at a premium, according to Gram, which makes it a “tough sale.” However, he hopes that consumers see the value in TMT’s holistic approach and offerings, which, to him, are “more than just a product.”
Throughout TMT’s journey, Gram has attributed much of its success to the support of the San Diego business community.
“We have very big aspirations for what TMT is going to be for production and manufacturing here in the U.S.,” Jenny Gram said. “This is just the beginning.”
True Movement Tech FOUNDED: 2014 CEO: Joseph Gram HEADQUARTERS: San Diego BUSINESS: Sports Entertainment EMPLOYEES: 50+ REVENUE: Projected top-line revenue is $13 million WEBSITE: www.truemovement.tech/ SOCIAL IMPACT: True Movement Tech aims to shape the future of play by making movement more accessible and meaningful for kids, families and communities.
Born and raised in San Diego, Madison takes great pride in local storytelling. Her coverage at the San Diego Business Journal includes tourism, hospitality, nonprofits, education and retail. An alumna of San Diego State University’s journalism program, she has written for publications including The San Diego Union-Tribune and The San Diego Sun. At the 2024 San Diego Press Club awards, Madison was recognized for her exemplary profile writing. She was also a speaker for the 2023 TEDx Conference at Bonita Vista High School. When she’s not working on her next story, Madison can be found performing music at a local restaurant or on one of San Diego’s many hiking trails.
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Credit: Powerblock, Proform, Peloton, Fitbit, Keppi, Zain Awais Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and […]
Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools.
Prime Day–or days, four of them this year—has begun. Tons of fitness items are on sale, including cardio machines, smartwatches, and basics like weights and shoes. Here are my picks for the best deals so far. I’ll be updating this list throughout the week with more deals.
What do you think so far?
The best Prime Day deals on cardio equipment
Hydrow Pro rowing machine:$1,735 today, down from $2,195. This rower has a 22” HD screen that can deliver live and on-demand workouts with a $44/month subscription. The smaller Hydrow Wave is $1,453, down from $1,695.
Peloton Bike: The original Peloton Bike is $1,144.99 today, normally $1,495. The Bike+ is $1,994.99, normally $2,495. Pelotons also require a $44/month subscription for their content and full features. And if you’re having trouble deciding, we have a rundown here of the differences between the Bike and the Bike+.
NordicTrack T Series treadmills: The 6.5S model is $664, down from $799. Other models in the T series line are on sale, too, at that same link.
NordicTrack Commercial treadmills: The Commercial 2540 is $2,499, down from $2,999. It can go as fast as 14 miles per hour, and increase to a 12% incline. What’s special about this one is it can also do a 3% decline, incredibly useful if you’re training for something that has a lot of downhill running that you need to get used to. This treadmill also folds into an upright position for space savings.
Proform Carbon treadmills:The Proform Carbon TL is $463.99, down from $599. It has a built-in fan and a space-saving design.
The best Prime Day deals on smartwatches and fitness trackers
Fitbit: The Charge 6 is just $99.95 today (normally $159), a great price for a tracker that does the basics solidly. (See my review here.) The Inspire 3 is also on sale, for $74.95 (normally $99.95).
Garmin Forerunners: The Forerunner 955 is $349.99 (originally $599.99). This is an older model with a MIP screen, which some people prefer anyway. It’s got built-in maps and tons of advanced running features. Other Garmins are also on good sales today, including the Forerunner 255 ($199.99, originally $349.99), and the Epix Pro (gen 2) Sapphire ($609.99, originally $1,099.99)
Garmin Venu 3S: $399.99, originally $449.99. The Venu 3S (and its larger cousin the Venu 3, same price) is Garmin’s smartwatchiest watch, with voice calling and ECG features. If like the Venu’s style but you’re looking for a more budget-friendly watch, try the Vivoactive 5 ($190.99, originally $299).
Apple Watch Series 10: starts at $279.99, originally $399. This is the one that is the best Apple Watch for most people, and can even give a Garmin a run for its money with the right apps.
Apple Watch SE: starts at $169, originally $249. The SE is the budget version of the Apple Watch, and
The best Prime Day deals on adjustable dumbbells
Powerblock Pro 100: This 100-pound dumbbell (sold as a single) is $509.99, originally $599.99.
CAP Adjustabells: $208.99 today, down from $299. This is an entry-level set that goes up to 55 pounds each, and are sold by the pair.
The best Prime Day deals on home gym equipment
Keppi adjustable bench: $195.96, originally $279.99. I have this bench in my own home gym and it’s great—super sturdy for barbell lifts and easily adjustable.
Lat pulldown handle set: $96.79, down from $120.99. This is a set of five handles in different widths, from narrow neutral grips to ultra-wide grips.
Barbell and bumper plate set: $406.10 for a set that includes 370 pounds of weights. That’s $1.10 per pound, which is a steal for bumper plates.
The best Prime Day deals on fitness accessories
Adidas Defender 4.0 duffel bag: $27 for the medium size, down from $45. I tell you guys every year that this is my favorite gym bag, and it’s still true—my six-year-old Defender in size Small still holds everything perfectly and looks like it’s brand new.
Ativafit weighted vest: $53.19, down from $69.99. This vest is adjustable and can go from two pounds up to 22 pounds, which will cover most of your rucking needs.
Flipbelt running belt: $27.75, down from $37. This is one of my favorite running belts, and holds a ton of stuff.
Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale begins at midnight on July 8 and will include deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
Home Depot extended its 4th of July sale through at least July 9, competing with some amazing deals of its own. It’s an especially good option if you’re looking for power tools, appliances, or outdoor equipment.
Starkville company presented the AI award for groundbreaking work
STARKVILLE, Miss. (WCBI) – A Starkville tech company is recognized for its groundbreaking work in artificial intelligence. Camgian was named “AI Company of the Year” by The Mississippi Small Business Development Center Network. The award was presented today at the company’s Starkville headquarters. Camgian is known for developing advanced AI and machine learning technology to […]
STARKVILLE, Miss. (WCBI) – A Starkville tech company is recognized for its groundbreaking work in artificial intelligence.
Camgian was named “AI Company of the Year” by The Mississippi Small Business Development Center Network.
The award was presented today at the company’s Starkville headquarters.
Camgian is known for developing advanced AI and machine learning technology to support national security and military operations.
The company is also praised for keeping top engineering talent here in Mississippi.
“I think it’s a great tribute to the incredible work our team does every day, developing cutting-edge AI for our warfighters. We’re proud to grow in Mississippi and to have such strong local support,” said Camgian CEO Gary Butler.
The award is part of the SBDC’s Rise Program, which helps high-growth tech companies expand across the state.
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The Best Amazon Prime Day Deals on Fitness & Wellness Products
Amazon Prime Day is live and ready to help athletes, fitness buffs and wellness enthusiasts upgrade their recovery, boost home workouts or invest in better self-care. Athletech News has rounded up the best deals so you can shop confidently this summer. The newest version of Fitbit’s Charge series includes heart rate monitoring, built-in GPS, sleep […]
Amazon Prime Day is live and ready to help athletes, fitness buffs and wellness enthusiasts upgrade their recovery, boost home workouts or invest in better self-care. Athletech News has rounded up the best deals so you can shop confidently this summer.
The newest version of Fitbit’s Charge series includes heart rate monitoring, built-in GPS, sleep and stress tracking, and activity scoring. Its sleek design makes it easy to wear all day, while real-time insights help users stay motivated and on track. The product is a great entry point for anyone getting serious about wellness data.
credit: Manduka
Renowned for its durability and cushioning, the Manduka PRO yoga mat is trusted by yoga instructors and serious practitioners worldwide. Its dense, non-slip surface improves grip with use and offers joint support during long sessions. Backed by a lifetime warranty, it’s an investment in your practice that won’t break the bank.
Ideal for combating dry indoor air and promoting self-care, the Canopy Bedside Humidifier uses UV technology to sanitize moisture before it’s released into your environment. It’s dermatologist-approved and beneficial for skin and respiratory health during travel or high A/C use. Its minimalist design fits seamlessly into any bedroom setup.
One of the fastest-growing names in sports nutrition, Raw Nutrition is offering up to 25% off its Amazon storefront from July 8–11. The brand is known for its Informed-Sport certified formulas featuring clean, high-performance ingredients trusted by elite athletes. Co-founded by Chris Bumstead, Matt Jansen, and Dr. Domenic Iacovone, RAW has earned top honors from GNC, The Vitamin Shoppe, and Inc. 5000, making it a go-to for anyone serious about results.
From July 8–11, Hydrow is offering exclusive Prime Day savings on its premium connected rowers. Shoppers can take $460 off the Hydrow Pro Rower, now $1,735 (originally $2,195), or save $260 on the sleek Hydrow Wave Rower in Black, now $1,435 (originally $1,695). Both machines deliver full-body workouts with live and on-demand classes filmed on real waterways, a great investment for anyone seeking low-impact, high-performance training at home.
These ultra-light Bluetooth 5.4 headphones weigh just 7.5g and feature memory-wire hooks that keep them comfortably in place, even during intense workouts. The open-ear design keeps you aware of your surroundings while delivering crystal-clear sound. Perfect for runners, cyclists, or anyone who trains outdoors, and it’s 15% off for Prime Day.
credit: Everyday Dose
This functional coffee alternative combines 45mg of caffeine with collagen, lion’s mane, chaga, and L-theanine for smoother energy and enhanced focus. It’s designed to reduce jitters while boosting productivity, digestion, and mental clarity. Choose from Mild Roast, Medium Roast, and Matcha, each tested for purity and formulated with clean ingredients. The coffee is 20% off for Prime Day.
This flexible ice compression sleeve delivers cold therapy to help reduce swelling and soothe sore joints and muscles. Designed to mold comfortably around elbows, knees, and other key areas, it’s a recovery essential for athletes and active individuals alike. It’s available in XS/S, M/L, and XL/2XL sizes and comes with a reusable storage pouch for on-the-go relief.
credit: Game 7 Apparel
GAME 7 Apparel, the new NBA-licensed streetwear brand available exclusively on Amazon, is offering 20% off all styles during Prime Day from July 8–11. Launched in partnership with Centric Brands, the collection blends nostalgic team graphics with modern streetwear staples like hoodies, tees, and joggers. With looks inspired by iconic franchises like the Bulls, Lakers, Knicks, and Celtics, GAME 7 brings bold, authentic fan style to everyday wear.
Optimum Nutrition is offering major Prime Day savings on several of its most popular supplements, including the Gold Standard 100% Whey Protein Powder, Cameron Brink’s go-to post-workout pick. From July 8–11, select 1 lb. whey flavors like Cinnamon Roll, Double Rich Chocolate, and Vanilla Ice Cream are marked down to $17.99 (originally $21.99). You’ll also find discounts on Creatine+ in Orange Passion Fruit (40 servings, $10.99), classic Creatine in Blueberry Lemonade (60 servings, $13.49), and the Amino Energy + Hydration blend in Strawberry Burst (25 servings, $22.99). With up to 26% off, it’s a great time to stock up on gym bag essentials.
Juni blends organic adaptogens and botanical extracts to deliver calm energy without sugar or caffeine crashes. Backed by Jay Shetty, the brand’s Super-5 blend supports mental clarity, immune balance, and hydration. Flavors include fruity and refreshing options like Lemon, Raspberry, Tropical, and new decaf blends like Cherry Lime and Yuzu Pineapple. The drink is 20% off for Prime Day.
credit: Cymbiotika
Cymbiotika offers premium, science-backed supplements in easy-to-take liquid formulas with advanced bioavailability. Whether you’re targeting gut health, energy, or immune support, each product is designed for maximum absorption without pills or fillers. Their sleek pouches are also perfect for travel and on-the-go routines, and are 20% off for Prime Day.
See Also
A trusted name in women’s wellness and postpartum health, Legendairy Milk is offering 15–20% off select lactation and hormonal support products. The brand is backed by clinical research and widely recommended by healthcare professionals. Its clean, plant-based formulations are a favorite among new moms.
Viv’s sustainable period care line is offering 25% off menstrual cups and discs, and 15% off tampons and pads. Made with plant-based and non-toxic materials, the products are ideal for wellness enthusiasts seeking cleaner, more comfortable period protection. It’s perfect for active summer days.
credit: LifePro
These adjustable dumbbells allow for quick transitions between 5 and 25 pounds, letting you customize your strength training as you progress. A compact tray system ensures easy storage, even in tight spaces. The dumbbells are a great way to bring a full weight room experience into your home.
This sleek, foldable treadmill offers built-in wheels for easy movement and a high-res display to stream iFit workouts in real-time. Live stats, incline adjustments, and Bluetooth connectivity make it a great option for home cardio.
The 18-inch foam roller features a multi-density grid pattern that mimics the feel of a sports massage to relieve sore muscles and boost flexibility. Its compact size makes it easy to take to the gym or on the road. It’s ideal for warmups, cooldowns, and recovery routines alike.
Say hello to summer and embrace the heat in style with the latest Apple Watch bands from WITHit. Designed for versatility and all-day wear, these stainless-steel bands strike the perfect balance between function and fashion. Highlights from the new collection include the Honeycomb Stainless Steel Band, which offers a polished geometric finish; the Stainless Steel with Silicone Band, combining durability with soft-touch comfort; and the customizable Straight Edge Link Band for a sleek, tailored fit. Select styles are discounted for Prime Day.
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