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Airbnb strikes Fifa deal to offer World Cup accommodation and experiences

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Airbnb strikes Fifa deal to offer World Cup accommodation and experiences

  • Three-year deal kicks off with 2025 Club World Cup and also covers 2026 men’s and 2027 women’s World Cups
  • More than 380,000 Airbnb guests expected to attend next year’s World Cup

Online accommodation marketplace Airbnb has expanded its sports sponsorship portfolio by agreeing a deal with Fifa to support the global soccer body’s next three major tournaments.

The agreement includes top-tier official partner status for the Club World Cup in the US, which kicks off on 13th June, while Airbnb will join Fifa’s official supporter tier for next year’s men’s World Cup across the US, Canada and Mexico and the 2027 Women’s World Cup in Brazil.

Airbnb will serve as Fifa’s official alternative accommodations and experiences booking platform, a role which will see it offer travelling fans places to stay and activities to book while they visit the host cities.

Among the first experiences available during the Club World Cup are a private training session with former US men’s national team goalkeeper Tim Howard, watching a game alongside the American’s former international teammate Cobi Jones, and a behind-the-scenes pre-match analysis session hosted by a senior expert on Fifa’s technical study group.

Airbnb made its first major move into sports sponsorship in 2019 when it struck a deal with the International Olympic Committee (IOC) to become a TOP sponsor of the Olympic Games. On the back of Paris 2024, the company was recently unveiled as an official partner of the Tour de France for the next three years.

The new partnership with Fifa is similar to those relationships, which are similarly built around unique experiences and encourage attendees to use the platform to book their accommodation.

The Fifa partnership announcement was backed up by a new Deloitte study which estimates that more than 380,000 Airbnb guests will travel to next year’s World Cup, generating an estimated US$3.6 billion for host city economies.

Airbnb has also committed US$5 million towards a host city impact programme for the 2026 World Cup, which will see it collaborate with cities to fund initiatives that drive economic growth and improve the event experience for visitors.

“The World Cup brings the world together – and so do we,” said Airbnb co-founded and chief executive Brian Chesky. “Airbnb is proud to partner with Fifa to offer fans once-in-a-lifetime experiences during the tournaments – while welcoming hundreds of thousands of guests during the 2026 Fifa World Cup and driving meaningful economic impact for local communities.”

Airbnb’s latest sponsorship drive comes shortly after the company reported softer demand in the US, which it said had been driven by broader economic uncertainties. North America accounted for 45 per cent of the company’s US$11.1 billion revenue in 2024, meaning the upcoming major tournaments in its home market represent an opportunity to reignite usage of the platform.

Airbnb is the latest sponsor to sign up for the Club World Cup, which is also being backed by existing Fifa partners like Coca-Cola, Visa and Adidas, as well as Saudi Arabia’s Public Investment Fund (PIF).

Meanwhile Airbnb joins Valvoline, Diageo, Rock-It-Cargo and The Home Depot as an official supporter of the 2026 World Cup, which is Fifa’s third sponsorship tier.


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Liberty League Performers of the Week for January 12, 2026

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Women’s Track & Field Rookie of the Week – Lola Gitlin

Lola Gitlin won the 3,000-meter race by more than 12 seconds at Cornell’s Southern Tier Invitational as she clocked a time of 10:37.55. Gitlin’s time is good for 24th nationally.

Women’s Track & Field – Field Performer of the Week – Lily Seyfert

Lily Seyfert placed third in the shot put at the Cornell Southern Tier Invitational with a mark of 12.72 meters, which is just shy of her top mark of 12.78 this season (17th in Division III). Seyfert also finished third in the weight throw at 16.20 meters and ranks eighth in the country after that performance.

Men’s Track & Field Rookie of the Week – Raphael Campanile

Raphael Campanile placed fifth in the pole vault with a mark of 4.50 meters at the Cornell Southern Tier Invitational on Saturday and currently ranks 25th in Division III with that performance.

HONOR ROLL

Matthew Zenker totaled 44 points on 18-of-31 shooting, to go along with nine rebounds and three steals in a 1-1 week for Ithaca. Zenker netted 20 points on 8-of-16 shooting in a 101-72 win over RIT and followed up with 24 points and eight rebounds as he shot 10-of-15 from the floor in a loss to Union.

Junior forward McNamara delivered a pair of strong performances despite setbacks against RIT and Union. Against the Tigers, she was flawless from the floor, going 3-for-3 while adding seven rebounds and two blocks. She carried that momentum into the Union matchup, coming just shy of her first career double-double with nine points and eight boards.

 



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Area Briefs: SU’s Bellenbaum earns ODAC men’s volleyball weekly award | Winchester Star

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Shenandoah University men’s volleyball freshman Simon Bellenbaum was named the ODAC’s Defensive Player of the Week on Monday.

The York, Pennsylvania, native accumulated six solo blocks and eight digs in SU’s two matches against Randolph and Regent, with three blocks in each game and five digs versus the Royals.

Boys’ basketball: Sherando 48, Strasburg 44

STEPHENS CITY — Sherando defeated Strasburg for its fourth straight win on Monday. The Warriors are 9-4.

Girls’ basketball: Strasburg 39, Sherando 29

STRASBURG — Strasburg completed a season sweep with a win over Sherando on Monday.

The Warriors (3-11) trailed 18-7 after one quarter, 23-10 at the half and 29-22 after three quarters.

Sherando leaders: Kinsley Richardson 10 points, 8 rebounds; Avery Ryan 8 points, 2 assists, 2 steals.  

— Compiled by Robert Niedzwiecki 



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Damis, Johnson Awarded Weekly LEC Awards from Weekend Action

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PROVIDENCE, R.I. – Two Keene State College student-athletes honored by the Little East Conference for their achievements accomplished for the week of January 5-11.
 
Men’s Swimming and Diving
 
Freshman diver Keegan Johnson (Durham, N.H.) was named the LEC Diver of the Week and the Rookie Diver of the Week from his dives across the Owls’ final two home meets this season over the past weekend. Against Eastern Connecticut State University, Johnson placed first in the 1M diving with a score of 129.75 on Friday afternoon, and on Saturday morning against Norwich University, he placed first in the 1M diving with a score of 141.38 and first in the 3M diving with a score of 170.31.
 
Johnson and the Owls return to action for a double-dual meet against Brandeis University and Bridgewater State University on Saturday, January 17 at 12:00 PM.

Men’s Indoor Track and Field

 

Senior Eden Damis (Nashua, N.H.) was named the LEC Field Athlete of the Week from his performance at the Middlebury Snowflake Invitational on Saturday for the Owls. In the long jump, Damis posted a mark of 14.00 in the triple just for a new personal record in his final attempt of the day. His mark became the 21st best mark in NCAA Division III on the season, just one position for qualifying for nationals later this season.

 

Damis and the Owls return to action at the Panther Invitational I at Plymouth State University on Saturday, January 17, at 10:00 AM.



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TCNJ’s Garcia-Beltran and Scepkowski, Farmingdale State’s Vitale Earn NJAC Women’s Indoor Weekly Honors

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PITMAN — The New Jersey Athletic Conference announced its women’s indoor track & field weekly honors for the week ending Jan. 11
 


TRACK ATHLETE OF THE WEEK
LUCIA GARCIA-BELTRAN • The College of New Jersey
Senior • Hopewell, NJ/Hopewell Valley Central
 
Garcia-Beltran earned NJAC Track Athlete of the Week honors after setting a new program record in the 60 meters at the Lions Indoor Invitational. The senior sprinter and Rutgers transfer clocked a time of 7.63 seconds, which ranks fifth in NCAA Division III.
 
FIELD ATHLETE OF THE WEEK
SARAH SCEPKOWSKI • The College of New Jersey
Senior • Garwood, NJ/Arthur L. Johnson
 
Scepkowski claimed NJAC Field Athlete of the Week recognition after clearing 1.60 meters in the high jump at the Lions Indoor Invitational. The senior’s mark ranks 20th in NCAA Division III and stands as one of the top performances in the conference this season.

ROOKIE OF THE WEEK

AMELIA VITALE • Farmingdale State College

Freshman • Hauppauge, NY/Hauppauge

 

Vitale was named NJAC Rookie of the Week after posting a time of 2:30.87 in the 800 meters at the Spartan Invitational. The freshman’s performance represents the top mark in the event thus far in the NJAC this season and establishes her as the conference’s early leader in the middle-distance event.

 



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TCNJ Sweeps NJAC Men’s Indoor Weekly Honors; Rychkov, Paulmenn, Akinboboye Honored

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PITMAN — The New Jersey Athletic Conference announced its men’s indoor track & field weekly honors for the week ending Jan. 11.
 


TRACK ATHLETE OF THE WEEK
MAXIM RYCHKOV • The College of New Jersey
Sophomore • Robbinsville, NJ/Robbinsville
 
Rychkov earned NJAC Track Athlete of the Week honors after setting a new program record in the 400 meters at the Lions Indoor Invitational. The sophomore clocked a time of 47.95 seconds, which ranks sixth in Division III. Rychkov’s record-breaking performance also leads both the NJAC and NCAA Metro Region in the event.
 
FIELD ATHLETE OF THE WEEK
BRADEN PAULMENN • The College of New Jersey
Sophomore • Monmouth Junction, NJ/South Brunswick
 
Paulmenn claimed NJAC Field Athlete of the Week recognition after a strong showing in two throwing events at the Lions Indoor Invitational. The sophomore recorded a mark of 15.38 meters in the shot put (third place) and 13.98 meters in the weight throw (fourth place). His weight throw mark ranks third in the NJAC and 10th in the Metro Region. Paulmenn also owns the second-best shot put mark in the NJAC and NCAA Metro Region and is 26th in Division III.
 
ROOKIE OF THE WEEK
VICTOR AKINBOBOYE • The College of New Jersey
Freshman • Jackson, NJ/Jackson Liberty
 
Akinboboye was named NJAC Rookie of the Week after clocking a time of 35.54 seconds in the 300 meters at the Lions Indoor Invitational. The freshman’s performance ranks 18th in Division III and establishes him as one of the top first-year sprinters in the conference.

 



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Oldani Named Week 1 MPSF Defensive Player of the Week – BYU Athletics – Official Athletics Website

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Oldani had a match-high and career-high 10 digs in BYU’s season opener Friday night in Provo. He added another three digs on Saturday. Oldani also had five blocks over the two matches, as the Cougars started the season 2-0 for the fourth consecutive season.

Oldani is one of three transfers from Grand Canyon on this season’s BYU squad. He was a key contributor as a freshman last season for the Antelopes and has picked up where he left off with the Cougars.

Oldani and the No. 8 Cougars won in back-to-back sweeps last weekend over Saint Francis and have two more home matches this Friday and Saturday, as No. 10 UC San Diego visits the Smith Fieldhouse.



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