AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms

MESA, ARIZONA / ACCESS Newswire / July 15, 2025 / Medical Care Technologies Inc. (OTC PINK:MDCE), a health-tech innovator pushing the boundaries of AI-powered diagnostics, today announces a major advancement in its digital health portfolio: an AI Facial Micro-Expression Mental Health Scanner designed to detect early emotional and psychological distress using nothing more than a short selfie video.

This next-gen technology merges facial coding with affective computing, decoding subtle micro-expressions that often precede visible symptoms of depression, anxiety, or PTSD. By identifying these emotional biomarkers before patients even recognize the signs themselves, MDCE is laying the groundwork for real-time, scalable, preventive mental health screening.

“This technology has the potential to redefine how mental health is approached globally,” said a company spokesperson. “With integration pathways ranging from telehealth to university counseling centers to wearable platforms, we are targeting a market that is not only underserved, but urgently in need of scalable, stigma-free solutions.”

The global mental health tech market is projected to exceed $60 billion by 2030, and MDCE’s innovation is positioned at the intersection of artificial intelligence, digital therapeutics, and mass accessibility. By enabling frictionless, non-invasive screening via smartphones and connected devices, the company believes this solution could transform both early detection and long-term outcomes for millions worldwide.

This initiative is part of MDCE’s expanding R&D focus, alongside its subsidiaries:

To learn more about the scanner or opportunities for early-stage collaboration, visit www.medicalcaretechnologies.com.

About Medical Care Technologies Inc. (OTC Pink: MDCE)

Medical Care Technologies Inc. is a forward-focused health tech company developing AI-based self-screening tools to empower users through early detection. With growing interest in AI diagnostic platforms, MDCE is developing solutions for wound care, dermatological monitoring, and mental health, targeting large and underserved markets.

Safe Harbor Statement

This press release contains forward-looking statements, including expectations for future product development and market impact. These statements involve risks and uncertainties. Actual results may differ. The company assumes no obligation to update these statements.

Company Info:
Medical Care Technologies Inc (OTC PINK:MDCE)
www.medicalcaretechnologies.com

Investor & Media Contact:
Infinite Auctions / MDCE
info@infiniteauctions.com

SOURCE: Medical Care Technologies Inc.

View the original press release on ACCESS Newswire

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While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Looking at the history of these trends, perhaps none is more beloved than value investing. This strategy simply looks to identify companies that are being undervalued by the broader market. Value investors rely on traditional forms of analysis on key valuation metrics to find stocks that they believe are undervalued, leaving room for profits.

Zacks has developed the innovative Style Scores system to highlight stocks with specific traits. For example, value investors will be interested in stocks with great grades in the “Value” category. When paired with a high Zacks Rank, “A” grades in the Value category are among the strongest value stocks on the market today.

New Oriental Education & Technology Group (EDU) is a stock many investors are watching right now. EDU is currently sporting a Zacks Rank #2 (Buy), as well as an A grade for Value. The stock holds a P/E ratio of 14.77, while its industry has an average P/E of 15.43. EDU’s Forward P/E has been as high as 21.43 and as low as 11.51, with a median of 15.01, all within the past year.

Investors should also recognize that EDU has a P/B ratio of 2.23. The P/B is a method of comparing a stock’s market value to its book value, which is defined as total assets minus total liabilities. This stock’s P/B looks attractive against its industry’s average P/B of 3.47. Over the past 12 months, EDU’s P/B has been as high as 3.34 and as low as 1.76, with a median of 2.35.

Finally, our model also underscores that EDU has a P/CF ratio of 17.07. This figure highlights a company’s operating cash flow and can be used to find firms that are undervalued when considering their impressive cash outlook. EDU’s P/CF compares to its industry’s average P/CF of 45.45. Within the past 12 months, EDU’s P/CF has been as high as 32.03 and as low as 13.44, with a median of 19.29.

These are just a handful of the figures considered in New Oriental Education & Technology Group’s great Value grade. Still, they help show that the stock is likely being undervalued at the moment. Add this to the strength of its earnings outlook, and we can clearly see that EDU is an impressive value stock right now.

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Programmatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning.

Speaking Beet.TV Editorial Director Lisa Granatstein at the FreeWheel Programmatic Summit in New York, Kazi said programmatic isn’t simply a tool for monetization. It’s a matchmaking engine, helping brands connect with passionate, engaged audiences in real time.

“Women’s sports aren’t background noise,” Kazi said. “People are tuned in, emotionally invested, especially in those peak moments when every second counts.”

That emotional engagement makes women’s sports a powerful environment for advertisers, especially when campaigns are informed by data and activated through automation. Kazi said Warner Bros. Discovery is “programmatic forward,” with a deep focus on preparation: ensuring supply partners, platforms and buyers all know when high-value inventory, such as a buzzy live match, is available.

Not just sports for smart targeting

For Kazi, the power of programmatic lies in its ability to surface new audiences and unlock insights.

“Sometimes the audience you think is watching isn’t who’s actually there,” she said. That’s where first-party data from platforms like HBO Max plays a critical role, helping WBD deliver better matches between brands and viewers, while maintaining privacy compliance.

And authenticity matters. Female athletes, Kazi said, bring a credibility to brand partnerships that resonates with consumers.

“When a female athlete endorses a product, viewers believe it’s one she actually uses,” she said. That authenticity is becoming increasingly attractive to brands looking to build long-term loyalty.

From experimentation to commitment

Kazi highlighted how programmatic buys often serve as a gateway to deeper advertiser investment.

“We’ve had clients start with us programmatically and return the next year with guaranteed commitments,” she said, adding that successful campaigns create a virtuous cycle. It’s good for brands, good for viewers and good for women’s sports.

While she dismissed the idea that women’s sports face unique challenges in programmatic, she acknowledged the complexities of managing demand surges during high-stakes moments. The company mitigates that by working closely with ad partners on pacing, frequency capping and campaign design to ensure quality experiences for viewers.

Democratizing opportunity

Ultimately, Kazi said, programmatic advertising has helped level the playing field.

“It democratizes access,” she said. “You come in looking for an audience. You find it in women’s sports. You track performance. And next time, you buy bigger.”

With data, automation and strategic commitment, Kazi sees programmatic as a growth engine not only for Warner Bros. Discovery, but also for equity and expansion across the sports media ecosystem.

Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying

Mia Qu of Gigabyte Technology gestures to a gaming laptop enhanced with a superfast Nvidia chip as AI capabilities head for personal computers during the Consumer Electronics Show (CES) in Las Vegas, Nevada on January 9, 2025 – Copyright AFP Glenn CHAPMAN

A new U.S. National Institutes of Health (NIH)-funded study from McGill University has found that a novel online assessment can measure a senior’s ability to live independently. The study shows that the Freeze Frame assessment, available commercially in BrainHQ, was able to provide a comprehensive measurement of a brain’s executive function, which encompasses the cognitive processes involved in goal-directed behaviours essential to independent living. 

The study shows that a novel online assessment provides a valid scientific measure of the cognitive abilities of older adults related to living independently. The self-administered assessment can be completed in four minutes on most internet-connected devices (phones, tablets, computers) — with large implications for monitoring and improving cognitive aging.

The assessment was developed by the firm Posit Science, the maker of BrainHQ brain training exercises and assessments.

“This is a game-changer in our ability to monitor and manage successful aging,” observes Dr. Henry Mahncke, CEO of Posit Science.

In a statement sent to Digital Journal, Mahncke says: “Maintaining the ability to live independently is one of the greatest concerns about growing older, yet it’s rarely measured because of a lack of easily accessible tools. It can take a long time to schedule an office visit for a full battery of neuropsychological tests, and few people do so. Now, here’s a new tool you could use as a brain fitness tracker — to permit ongoing monitoring.”

The study examined whether a very short, self-administered, online test could provide a quick look at the “executive function” cognitive abilities of older adults. Executive function includes key cognitive building blocks (such as planning, flexibility, and inhibitory control), which underpin the goal-directed behaviours needed to maintain independent living.

The study, conducted at McGill University, was designed to assess the usability and validity of Freeze Frame in predicting executive function performance in healthy older adults. Performance on Freeze Frame was analysed in relation to self-reported demographic variables and to neuropsychological function, using NIH-EXAMINER, a widely adopted measure of executive function.

Freeze Frame is designed to measure inhibitory control (a critical component of executive function), which is the rapid ability to suppress impulsive reactions in favour of task-relevant actions in rapidly changing environments — to support cognitive flexibility, working memory, and goal focus. 

In the Freeze Frame task, participants are presented a target image at the start of a block of trials, in which a rapid (often split-second) stream of targets and foils are presented. Participants withhold any response when presented with a target, and they enter a rapid response to each foil. Each block dynamically adjusts to become harder or easier depending on the participant’s performance, and to pinpoint an overall score. 

The study enrolled 92 healthy older adults (aged 65-83, average age 72). The study found that the Freeze Frame assessment significantly associated and positively correlated with the NIH EXAMINER executive function composite score. 

Because cognitive performance generally declines with age, and because women tend to exhibit slightly better executive function, the assessment (as expected) showed a small but statistically significant relationship to age and gender, but no such association with years of education. A psychometric evaluation supported its usability, with an average completion time of 4 minutes.

LADbible co-founder Arian Kalantari is launching Plus1 Assembly, a global innovation agency designed for brands that want to lead culture, not follow it.

United by a shared sense of deep frustration with the legacy agency model, the new agency’s co-founders have designed Plus1 to be the agency they all wished existed: agile, adaptive and engineered for results.

While most agencies are still built around old structures that leave them fragmented and backfooted, Plus1 has a new operating model that helps brands grow by combining creative firepower, real-time intelligence to get ahead of culture and AI-powered systems to deliver measurable commercial impact.

All projects run in clearly defined sprints, each focused on actionable insights, instead of rigid retainers that tie clients into out-dated strategies.

The new agency has secured a £5m backing from Simba Investments and launches with clients including sports, tech, and gaming company Rezzil; sports media company The Stomping Ground; and AI-powered tech consulting and delivery company CodeBlaze. It has also acquired Layfe, a strategic AI consultancy, which will help further power its work shaping and building tomorrow’s leading brands.

Plus1 Assembly is led by four co-founders with deep industry credentials:

*Arian Kalantari, Co-founder – former Co-founder of LADbible, one of the world’s biggest youth media networks and part of global digital entertainment business LBG Media.

*Jax Davey, Co-founder and CEO – former CEO of Nuevo, a creative agency known for promoting industry standards on purpose, sustainability and innovation.

(Kalantari (right) and Davey,co-founders)

*Lee Humphreys, Co-founder – former CEO of HH Global Creative + Digital, where he scaled global brand operations across FMCG, retail and tech.

*Jake Brocklesby Co-founder – is Founder and CEO of Simba Investments, a venture capital firm with $170m+ assets under management.

The Plus1 offering is built around three specialist hubs:

Halo: A live cultural intelligence system that cuts through the chaos of Reddit threads, Twitch streams, TikTok trends and conversation. It doesn’t just track where culture is going, it tells brands when to act, and how.

Layfe: An AI consultancy that powers business growth through intelligent AI and automation systems. With deep expertise in business transformation, Layfe sits at the intersection of strategy and technology.

Rise: An insight-led investment arm backing early-stage companies with capital, infrastructure, and access to Plus1’s network. Rise doesn’t just invest – it builds.

Plus1 clients can engage with any or all these hubs depending on their goals; and can expect workflows and automations designed to enable quality at pace and scale.

Curated squads of talent are assembled for each client according to the particular business challenge being addressed – and designed to deliver the best outcome.

Clients also benefit from built-in accountability and focus on sustainable growth. Individually set up Halo Programmes provide clients with access to their own insights and KPIs that will positively impact brand value.

To support its launch, Plus1 Assembly has created a social film about how the unreality of the AI-powered world in which we now live creates significant opportunities for brands with substance, value and authenticity to grow in faster, newer, smarter ways. It is also running a sticker ‘drop’ campaign around London poking fun at outdated marketing thinking and tactics.

“The market needs a new type of business. For too long, agencies have been built around old structures and misaligned incentives and chase culture from behind,” says Arian Kalantari, Plus1 Assembly Co-founder. “Jax has the vision for what will work now. So, I’ve joined with him to help define a new world where technology meets creativity, all underpinned by a commercial model that shares success with our clients. We’re not doing everything; we’re doing what works.”

“In the old world, if you believed social media was the key to growth you’d hire a social media agency. But with AI reshaping how people search and new platforms changing brand discovery, markets are shifting fast and many of the old ways of doing things no longer make sense,” adds Jax Davey, Plus1 Assembly Co-founder and CEO. “Today, we’re in a place where strategy needs to evolve. Despite this, a lot of brands are locked into a rigid model built for yesterday. Plus1 is different. We bring in the right capabilities at the right time. We stay fluid and responsive to what our clients actually need in a world that’s changing fast.”

The landscape of personal wellness is rapidly evolving. Connected fitness hardware is moving from a niche market to a mainstream phenomenon. Consumers are increasingly seeking integrated experiences that blend the physical and digital realms.

Guy Bar, a globally recognized entrepreneur and visionary product innovator, stands at the forefront of this shift. As the founder and CEO of Argox and Habeats by Hygear, he has redefined the intersection of technology and physical performance through groundbreaking smart fitness products. His strategic success in omni-channel retail adoption is notably exemplified by Hygear’s partnerships with major retailers like Best Buy and Dick’s Sporting Goods.

These collaborations featured Hygear’s connected fitness devices prominently in both physical stores and online platforms. Guy Bar focused on integrating in-store demonstrations with the HyfitGear App’s personalized coaching features, aiming to provide a seamless customer experience across channels.

This approach not only boosted Hygear’s visibility and global reach but also fostered long-term customer engagement. It turned initial interactions into sustained online subscriptions and drove the widespread adoption of connected fitness technology.

Guy Bar is a pioneer in AI-powered fitness technology, with its ventures leaving a footprint in over 30 countries. His leadership has been instrumental in transforming these ventures into industry-leading brands celebrated at major global fitness and tech events. He played a key role in launching smart resistance training tools now used by elite athletes, rehabilitation professionals, and everyday consumers seeking high-performance outcomes.

His companies have secured strategic partnerships with premier retailers and have raised over $1 million in revenue, proving their market viability and international appeal. Beyond fitness, Guy Bar also brings deep expertise in strategic business development, investment negotiation, and scaling operations across multiple industries. He serves as Chief Strategy Officer at Afik Group, where he drives corporate growth and cross-sector innovation.

Fluent in English and Hebrew, Guy Bar is not only a serial entrepreneur but also a respected thought leader shaping the future of fitness technology and smart wellness on a global scale. His work with Hygear, often highlighted in publications like iMore and Garage Gym Reviews, underscores his impact.

The connected fitness industry has seen exponential growth, particularly as consumers demand more personalized and accessible workout solutions. This market, which includes smart exercise equipment, wearables, and fitness apps, thrives on innovation and the ability to meet users where they are. Omni-channel retail—providing a unified customer experience across online and offline touchpoints—has become crucial.

For brands like Hygear, this means not just selling a product, but offering an ecosystem that supports the user’s fitness journey comprehensively. This support extends from initial purchase through to daily engagement and long-term results. The challenge and opportunity lie in seamlessly blending the convenience of e-commerce with the tangible benefits of physical retail and the continuous engagement of a digital platform.

Retail Partnership Motivations

The decision to collaborate with established retail giants was a strategic move for Hygear. It aimed at accelerating market penetration and building brand legitimacy in the competitive connected fitness sector. For Guy Bar, these partnerships were pivotal in democratizing access to smart fitness technologies.

He explains, “At Hygear, our mission has always been to democratize smart, personalized fitness to everyone—anywhere, anytime. To achieve that, we needed to reach people not just online, but where they already shop.” This philosophy underscores the drive to make sophisticated fitness solutions more mainstream.

The impact of aligning with names like Best Buy and Dick’s Sporting Goods extended beyond mere distribution. “Partnering with retail giants like Best Buy and Dick’s Sporting Goods gave us instant credibility and nationwide reach,” Guy Bar notes. “These partnerships allowed us to bring connected fitness out of the niche tech and wellness circles and into the mainstream.”

He further emphasizes the significance of this validation: “For me, it wasn’t just about distribution—it was about validation. It signaled that our innovation was not only technologically advanced but also commercially viable and in demand.”

This recognition from major retailers provided a powerful platform for Hygear to scale its vision globally, confirming that the market was ready for its advanced yet accessible fitness solutions. The presence in such stores can significantly boost consumer trust and perceived product quality.

Online Retail Integration and Challenges

Hygear’s strategy for its partnerships with Best Buy and Dick’s Sporting Goods was decisively focused on leveraging the power of e-commerce. Guy Bar recognized the efficiency and scalability of online channels from the outset.

“Our partnerships with Best Buy and Dick’s Sporting Goods were focused entirely on online distribution,” he states. “From the start, we recognized that e-commerce was the fastest path to scale and reach.”

This digital-first approach meant concentrating efforts on optimizing the online presentation of Hygear’s offerings. It avoided heavy investment in physical retail displays.

The primary challenge lay in translating a highly interactive, technology-driven product into a compelling online narrative. This was especially true without the benefit of in-person demonstrations.

Guy Bar elaborates on this hurdle: “The main challenge was to bring a highly interactive, tech-driven product into a compelling online offering. We had to rethink how to educate and engage customers without in-person demos—so we leaned heavily on video content, app walkthroughs, and user testimonials to bring the technology to life online.”

This reliance on rich digital content was crucial for conveying the value and functionality of Hygear’s connected fitness experience through platforms like Best Buy Canada’s blog, where the product was featured. Effectively educating consumers online about complex products is a common challenge, as highlighted by discussions on marketing complex products and startup failure.

App-Enhanced Customer Experience

Even with an exclusively online sales strategy through major retailers, the HYGEAR App was central to delivering a rich and engaging customer experience. Guy Bar emphasizes the app’s transformative role: “While our sales with Best Buy and Dick’s Sporting Goods were exclusively online, the HYGEAR App played a key role in bringing the customer experience. It transformed our equipment from a static product into a smart, interactive fitness solution.” This transformation was key to user adoption and long-term engagement.

The app’s personalized coaching features were instrumental in enhancing this experience. It provided users with tailored guidance and real-time feedback. “Personalized coaching, real-time feedback, and adaptive workout plans helped users stay engaged and see faster results,” Guy Bar explains.

He further highlights the competitive advantage this offered: “This level of customization not only improved retention but also helped us stand out in a crowded market, giving customers a connected experience that felt tailored to their goals from day one.” The focus on a personalized journey, as detailed in reviews of the Hyfit Gear 1 Home Gym System, helped bridge the gap often felt in purely online transactions for experiential products. The ability of fitness apps to offer personalized plans is a significant factor in the growth of the fitness app market.

Customer Journey Consistency and Loyalty

Maintaining a consistent customer journey was paramount for Hygear, especially given its digital sales focus. This consistency spanned every interaction point. It started from the initial product discovery on retail partner websites to the unboxing experience and subsequent engagement with the app.

Guy Bar underscores this holistic approach: “Since our sales were digital, consistency meant aligning every part of the online journey—from product pages to unboxing to the in-app experience. We focused on clear messaging, seamless onboarding, and personalized app features that deliver immediate value.”

This commitment to a cohesive experience directly impacts user trust and long-term engagement. “This consistency builds trust, reduces friction, and keeps users engaged over time,” Guy Bar states.

He connects this to tangible outcomes: “When customers feel supported and see real results, it drives both loyalty and long-term retention.” Research consistently shows that a consistent customer journey is a key driver of customer satisfaction and loyalty statistics. For a technology-driven product like Hygear, ensuring that the digital touchpoints are intuitive and supportive is crucial for building lasting customer relationships.

Omni-Channel’s Role in Fitness Success

Guy Bar firmly believes in the strategic importance of omni-channel approaches for success in the competitive connected fitness market. While Hygear’s initial retail partnerships were digitally focused, the broader vision encompasses meeting users across various platforms. “Omni-channel strategies are key for building integrity and visibility in a competitive space like connected fitness,” he asserts.

“Even though Hygear focused on digital sales, partnering with major retailers gave us brand credibility and access to a broader audience.” This highlights the multifaceted benefits of an omni-channel presence, extending beyond direct sales to brand building.

The long-term vision for Hygear involves a flexible and user-centric approach to distribution and engagement. Guy Bar elaborates, “Long-term, success depends on meeting users wherever they are—whether that’s online, in-app, or through future retail experiences. The key is delivering a consistent, high-value experience across every channel, so the brand feels unified and user-focused at every touchpoint.”

This perspective aligns with broader trends in omnichannel fitness marketing, where a seamless integration of channels is essential for reaching and retaining customers in a digital-first world. The ability to provide a cohesive experience across channels is a hallmark of successful omnichannel marketing strategies.

Evaluating Strategy and KPIs

Given Hygear’s digital-first strategy with its retail partners, the metrics for success were carefully chosen. They needed to reflect both product performance and user engagement within the digital ecosystem.

Guy Bar details the key performance indicators (KPIs) they monitored: “Since our strategy was fully digital, we tracked KPIs that reflected both product performance and user engagement. Key metrics included customer acquisition cost (CAC), conversion rates on retail partner platforms, app downloads post-purchase, user retention, and average session frequency.”

These metrics provide a comprehensive view of the customer journey, from initial acquisition to ongoing interaction. Beyond these quantitative measures, qualitative feedback also played a crucial role in assessing product-market fit and overall strategy effectiveness. “We also monitored customer reviews and return rates closely—they’re strong indicators of product-market fit,” Guy Bar notes.

“Ultimately, success was measured by how well we turned one-time buyers into long-term, engaged users of the HYGEAR ecosystem.” Tracking metrics like CAC for gym businesses is vital for understanding marketing efficiency and profitability in the fitness industry.

Global Reach and Expansion Plans

The strategic partnerships with major U.S. retailers like Best Buy and Dick’s Sporting Goods served as a crucial launchpad for Hygear’s global ambitions. The credibility gained from these associations was instrumental in opening doors to international markets. Guy Bar explains, “Partnering with major U.S. retailers like Best Buy and Dick’s Sporting Goods gave Hygear instant credibility, which helped open doors with international distributors.”

“Seeing our products listed with trusted global retailers signaled quality and market validation, making it easier to negotiate with partners in Europe, Asia, and beyond.” This demonstrates how domestic success can be leveraged for international expansion.

Looking forward, Hygear plans to build on this foundation. The company intends to implement a more deeply integrated omni-channel strategy on a global scale. Guy Bar outlines the future direction: “Looking ahead, we plan to build on that foundation through a more integrated omni-channel strategy—combining digital marketplaces, localized distributor networks, and direct-to-consumer platforms.”

“The goal is to create a seamless global presence while tailoring the experience to local markets through content, partnerships, and tech integrations.” This approach reflects an understanding of the need for both global consistency and local adaptation, a key consideration as the connected fitness market grows internationally.

Advice for Fitness Tech Companies

Drawing from his experience with Hygear, Guy Bar offers valuable advice for other fitness technology companies. This advice is aimed at those looking to successfully integrate their products into both physical retail spaces and online platforms to drive sustained consumer interest and adoption. A clear and easily understandable value proposition is paramount.

“Focus on delivering a clear value proposition that’s easy to understand both in-store and online,” he advises. “Whether a customer sees your product on a shelf or a screen, they need to immediately think about what makes it different and how it improves their life.” This clarity is essential for cutting through the noise in a crowded market.

Beyond the initial purchase, Guy Bar emphasizes the importance of ongoing customer engagement and building a comprehensive ecosystem. “Also, invest early in customer education and post-purchase engagement, because adoption doesn’t end at checkout. Build an ecosystem around your product, not just hardware.”

He concludes with a reminder of the foundational elements of success: “And finally, strong retail partnerships can unlock scale, but credibility and retention come from delivering real results users can feel every day.” This counsel underscores that technology, while critical, must ultimately translate into tangible benefits and a supportive user experience to foster lasting adoption.

Guy Bar’s leadership at Hygear illustrates a forward-thinking approach to navigating the connected fitness market. By strategically leveraging online retail partnerships, prioritizing a sophisticated and personalized app experience, and maintaining a keen focus on customer journey consistency, Hygear has aimed to democratize smart fitness. Guy Bar’s insights reveal the critical interplay between technological innovation, strong retail collaborations, and a deep understanding of consumer needs.

As the fitness technology landscape continues its rapid evolution, the principles of delivering clear value, fostering an engaged ecosystem, and ensuring accessibility across multiple channels will remain paramount. These factors are crucial for brands striving for sustained growth and impact on a global scale.