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How Evolt is Guiding GLP-1 Users Toward Safer Weight Loss

The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take […]

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The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s

The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take them once well-informed. 

With visible weight loss being the primary objective for most GLP-1 users, their rapid progress toward that goal and the excitement stemming from it sometimes blankets other health issues brewing below the surface. Of those, nutritional deficiencies or muscle loss represent primary concerns. 

But Evolt, the Australian health tech company, is stepping in to alleviate them, seemingly at no better time. Evolt 360, the brand’s body composition scanner which measures lean muscle mass and fat via bioimpedance technology, is an ideal tool for anyone looking to use GLP-1 medications safely and effectively. 

By tracking skeletal muscle mass, fat composition and body fat distribution, and creating individual macronutrient profiles to better understand proper protein, carb and fat intake, the device is the guide all GLP-1 users need right now — a surfboard to ride those waves, rather than crash under them. 

“I think it’s a great time for gyms to do more personalized training programs, specifically for the GLP-1 user population, creating specialized fitness and nutrition programs for these individuals, and understanding how the drugs affect metabolism and appetite,” said Evolt co-founder and CEO Ed Zouroudis. “There’s an opportunity there utilizing Evolt, being that duty of care.”

Challenges at Hand

By stimulating certain receptors in the brain, GLP-1s have the potential to make users feel “full” even if they’re not. It’s beneficial in some cases, but detrimental in others. 

“It’s suppressing their appetite so they aren’t getting enough calories,” said Zouroudis. “People are losing all their skeletal muscle mass and becoming reliant on medications for weight loss.”

With individuals not getting enough calories, that can set up a chain reaction which keeps individuals further and further away from the gym arguably when they need it the most. 

Evolt scanner
credit: Evolt

“A lot of people have low energy because they’re not eating right,” said Evolt co-founder Kelly Weideman. “If you’re not eating enough, you have low energy and then you don’t feel like training.”

Evolt’s body scanner is the kind of tool gyms or fitness studios need to interrupt that harmful cycle. 

“People are going to take these medications,” said Zouroudis. “We know that a lot of gym goers already are utilizing GLP-1s. So the big thing is to make sure they scan and are monitoring the actual weight loss. What is the body dropping in regards to weight? Is it body fat and water or muscle mass as well? With any amount of weight loss reduction, you are going to lose a particular amount of skeletal muscle mass — but we want to minimize that. So one of the objectives by scanning is to make sure you’re maintaining skeletal muscle.” 

Education is a Priority

Evolt also has a team of experts well-versed in GLP-1s available for gyms and trainers interested in learning more about the medications. It’s an essential element of Evolt’s mission beyond helping GLP-1 users immediately with a scan.

“We want to make sure you’re learning how many pounds or kilos of skeletal muscle mass and visceral fat you have — but we also want to educate the end-user on what that means,” said Weideman. “What is muscle? Why is it important? Why do I always want to maintain or increase it? A lot of people don’t know that. We’re giving them the metrics but also that next step of education.”

That’s largely accomplished with the Evolt Active App, which links with the body scanner to provide personalized insights and help users track progress over time. It also houses educational articles on health and wellness. Additional educational content is continuously pushed out across Evolt’s social media channels as well. 

“We also have the Evolt Learning Hub for all the trainers,” Zouroudis added. “They can become a certified body composition specialist through the education platform. There are modules for trainers to understand body composition and the effects of these weight loss drugs within the training programs.”

Nutrition

That mission also extends with Evolt’s focus on nutrition between scans. The brand curates individualized macronutrient profiles for users which instruct them on how much daily protein, carbohydrates, and fat they should consume with respect to their body composition and goals.

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Personal trainer working out with client

The brand also provides users with supplement and vitamin recommendations to help them safely pursue their health goals more effectively. 

Evolt data
credit: Evolt

“The big advantage with Evolt over our competitors is the individualized macronutrient profile — understanding what your calorie intake should be for your desired goal,” said Zouroudis. “If you can’t hit that with food because of the appetite being suppressed, that’s where supplementation plays a major part.”

Success Examples 

Now that GLP-1s have already established themselves as key elements within the modern health and fitness scene, Evolt’s been quick to follow as that necessary tool to make sure they’re being used advantageously. That’s led to an abundance of success stories already.

“We’ve seen many instances where people have been able to rectify mistakes,” said Zouroudis. “They’ll take the medication and later see that they’re running off the rails. If they are losing skeletal muscle mass, they then tweak the program to up their protein and the resistance training protocol to increase that muscle gain.”

Evolt CEO Ed Zouroudis
Ed Zouroudis | credit: Evolt

Some even predate the GLP-1 explosion.

“This is the foundation of how Evolt started,” said Zouroudis. “I was training several world champion athletes, mainly the fighters or kickboxers. Nobody lives and breathes weight-cutting more than a professional fighter. As they were dropping weight, it was very important to make sure they maintained skeletal muscle mass and just lost body fat.

“It’s similar 10 years forward with the exposure of these weight loss drugs where we’re looking to identify the same issue,” he added. “We want to make sure that if they are dropping the weight, they are monitoring the actual weight loss.”





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VOW Closes Seed Funding Round

VOW, a New York–based AI-powered operating system for the live experience economy, has closed the first tranche of its Seed round.  Investors  The round was led by KB Partners, with participation from Capitalize VC, Jim Kaplan of Chasella Capital & Two Kap Ventures, Elizabeth Brooks as lead for Better Angels Ventures, and Alumni Ventures Sports […]

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VOW, a New York–based AI-powered operating system for the live experience economy, has closed the first tranche of its Seed round. 

Investors 

The round was led by KB Partners, with participation from Capitalize VC, Jim Kaplan of Chasella Capital & Two Kap Ventures, Elizabeth Brooks as lead for Better Angels Ventures, and Alumni Ventures Sports Fund. Prior pre-seed investors include Techstars Sports, Everywhere Ventures / The Fund XX, Chloe Capital, and Blue Falcon. 

KB Partners is an early-stage venture capital firm specializing in SportsTech investments. Based in the Chicago area, the firm provides first institutional capital to startups leveraging technology to transform the sports industry. 

VOW Use of Funds 

The company will use the funds to accelerate its mission to unify event planning, operations, and guest experience into a single AI-driven platform, while expanding its client base across the entertainment, corporate, and sports sectors. 

About VOW 

Founded by Jennifer Brisman, VOW is an all-in-one, AI-supported operating system that unifies event and guest management, ticketing, and communications for premium live experiences. The platform integrates guest lists, RSVPs, communications, real-time collaboration, automated workflows, and high-touch assistance. Headquartered in New York, NY, VOW’s clients include NBC’s Saturday Night Live, PFL-MMA, and the GLAAD Media Awards. 

Funding Details 

Company: VOW 

Raised: Undisclosed 

Round: Seed 

Funding Date: August 2025 

Lead Investor: KB Partners 

Additional Investors: Capitalize VC, Jim Kaplan, Elizabeth Brooks, Alumni Ventures Sports Fund 

Company Website: https://www.vow.app/  

Software Category: AI-powered event and guest management OS / Live Experience SaaS 

Source: https://www.prnewswire.com/news-releases/vow-closes-seed-round-led-by-kb-partners-to-revolutionize-live-events-and-premium-experiences-with-ai-302523891.html 



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Garmin Acquires Mylaps to Boost GPS Accuracy in Race Timing

A Strategic Leap in Sports Tech Garmin Ltd., the Swiss-based technology giant known for its GPS devices and wearables, has made a bold move into the heart of competitive sports by acquiring Mylaps, a Dutch leader in race timing and performance analysis. Announced on July 29, 2025, this acquisition integrates Mylaps’ sophisticated timing systems—used in […]

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A Strategic Leap in Sports Tech

Garmin Ltd., the Swiss-based technology giant known for its GPS devices and wearables, has made a bold move into the heart of competitive sports by acquiring Mylaps, a Dutch leader in race timing and performance analysis. Announced on July 29, 2025, this acquisition integrates Mylaps’ sophisticated timing systems—used in everything from marathons to motorsports—into Garmin’s ecosystem of fitness trackers and smartwatches. For industry insiders, this isn’t just a merger; it’s a potential game-changer in how athletes track and analyze performance data in real time.

Mylaps, founded in 1982, pioneered automated sports timing with transponder-based systems that deliver split-second accuracy. Garmin’s purchase, whose financial terms remain undisclosed, brings over 200 employees and a global footprint spanning North America, Europe, Asia, and Australia into the fold. As reported in a PR Newswire release, the deal aims to enhance the “ultimate sports experience” for millions of athletes and spectators.

Enhancing Accuracy and Integration

The immediate impact on race timing technology could be profound. Athletes using Garmin devices like the Forerunner series or Edge cycling computers may soon see seamless integration with Mylaps’ live tracking and performance tools. Imagine a runner’s watch automatically syncing with race bib transponders to provide instant split times, eliminating the discrepancies between personal GPS data and official results that have long plagued events.

This synchronization addresses a key pain point: GPS inaccuracies due to urban canyons or tree cover, which can skew personal records by seconds or even minutes. According to insights from Lifehacker, the acquisition promises “perfectly synchronized race data,” allowing athletes to reconcile their wearable metrics with official timings effortlessly. For event organizers, this means more reliable data streams, potentially reducing disputes and enhancing spectator engagement through real-time apps.

Broader Implications for Fitness and Pro Sports

Looking deeper, Garmin’s fitness division, which reported a 41% revenue jump to $605 million in Q2 2025, stands to benefit immensely. The acquisition aligns with surging demand for advanced analytics in running, cycling, and triathlons. Publications like Bicycle Retailer and Industry News highlight how Mylaps’ tools could boost Garmin’s offerings in motorsports, where precise lap times are critical.

Industry experts speculate on future innovations, such as AI-driven performance insights that combine Garmin’s heart rate data with Mylaps’ timing precision. This could extend to virtual racing platforms, where remote athletes compete with verified metrics. However, challenges remain, including data privacy concerns and the need for backward compatibility with existing Mylaps systems used by major events like the Boston Marathon.

Market Dynamics and Competitive Edge

Garmin’s stock (NYSE: GRMN) saw a modest uptick following the announcement, reflecting investor confidence in its expansion strategy. As detailed in Investing.com, this move bolsters Garmin’s portfolio amid 18.1% revenue growth over the past year, positioning it against rivals like Apple and Fitbit in the wearable tech space.

For pro sports, the acquisition could standardize timing across disciplines, fostering global consistency. Sites like Triathlon Today note its relevance to multisport events, where integrated tracking could revolutionize training regimens. Ultimately, this deal underscores Garmin’s ambition to dominate not just personal fitness but the entire spectrum of competitive athletics, promising a future where technology bridges the gap between effort and achievement.



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From ‘dad Shoes’ To Sports Superstars, How New Balance Is Redefining Its Game

New Balance boasted that it was ‘endorsed by no one’ in the 1990s. Today, its stable of elite athletes includes No 1 NBA pick Cooper Flagg Image: Aleksandr Karnyukhin for Forbes In 2023, before Cooper Flagg was the top player in college basketball and the No 1 pick in this year’s NBA Draft, New Balance […]

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New Balance boasted that it was ‘endorsed by no one’ in the 1990s. Today, its stable of elite athletes includes No 1 NBA pick Cooper Flagg
Image: Aleksandr Karnyukhin for ForbesNew Balance boasted that it was ‘endorsed by no one’ in the 1990s. Today, its stable of elite athletes includes No 1 NBA pick Cooper Flagg
Image: Aleksandr Karnyukhin for Forbes

In 2023, before Cooper Flagg was the top player in college basketball and the No 1 pick in this year’s NBA Draft, New Balance chief marketing officer Chris Davis issued an audacious challenge to one of his top lieutenants. “Go get this guy,” Naveen Lokesh, who leads the brand’s basketball and football divisions, recalls being told, as his boss dropped a recent issue of SLAM magazine with Duke’s prized freshman on the cover onto his desk.

The odds certainly weren’t in New Balance’s favour. Though just 17 at the time, Flagg had already spent years dazzling scouts with his elite athleticism and seemingly clairvoyant playmaking ability, leading to a reputation as one of the best teenage prospects this century, alongside other No 1 picks, LeBron James, Zion Williamson and Victor Wembanyama. And that sky-high potential had sneaker companies dreaming of the financial windfall he could unlock.

But while the Boston-based New Balance, which posted $7.8 billion in revenue last year, could hardly match the resources of, for example, Nike ($51 billion in 2024 revenue) or Adidas ($26 billion), it did have one edge over the competition. Flagg grew up in Newport, Maine, about 40 kilometres east of the privately held New Balance’s manufacturing facility in Skowhegan, and the now-18-year-old phenom tells Forbes he still remembers shopping with his mom at the factory’s annual tent sale for backpacks, clothes and sneakers every school year.

So when it came time to pitch Flagg, at a Calabasas hotel with other sneaker brands waiting outside, New Balance led with a personal touch, unveiling a tribute video shot at the Skowhegan factory that “let the associates that have been working in Maine for 20 years speak for us”, Lokesh says.

New Balance’s chief marketing officer Chris Davis (left)
Imaage: Cooper Flagg New Balance’s chief marketing officer Chris Davis (left)
Imaage: Cooper Flagg

New Balance was successful, officially announcing Flagg as an ambassador in August, yet such a rigorous chase for superstar talent was a bit out of character for the 119-year-old brand. In fact, the company once ran a campaign with the tagline ‘Endorsed By No One’ during the 1990s. “They prided themselves that athletes were choosing to wear their products because it was a good or great product, not because they were getting paid,” notes BCE Consulting’s Matt Powell, who previously spent more than 20 years as a sports retail analyst.

Now, as the sneaker landscape has changed, so has that mentality. In a bid to redefine its place in the sports hierarchy and reach the next generation of consumers, New Balance has spent the past 15 years reshaping its marketing strategy, and athlete ambassadors have played a core role. The brand now boasts a formidable roster of sports stars, with two-time Grand Slam champion Coco Gauff in tennis, three-time MVP Shohei Ohtani in baseball, NBA stars Kawhi Leonard, Jamal Murray and Tyrese Maxey and women’s basketball standout Cameron Brink.

In doing so, New Balance has created a new identity for itself beyond the ‘Dad Shoe’, a historically popular product that Saturday Night Live once parodied with the tagline, “Shoes made for running, but worn by chubby white guys in their late 30s to early 40s.” That evolution has also fuelled growth for New Balance’s topline, which last year more than quadrupled from the $1.8 billion it posted in 2010.

With athletes like three-time MVP Shohei Ohtani (top) on its roster, New Balance has demonstrated its prowess at signing champions.
Image: David J. Griffin/Icon Sportswire/Getty ImagesWith athletes like three-time MVP Shohei Ohtani (top) on its roster, New Balance has demonstrated its prowess at signing champions.
Image: David J. Griffin/Icon Sportswire/Getty Images

More recently, from 2022 to 2024, the brand grew global revenue 27 percent collectively across its baseball, basketball, football and tennis categories. That rise coincides with Gauff winning her first major at the US Open, signing Ohtani (who won a World Series last year), Brink and Maxey, and Murray winning the NBA title with the Denver Nuggets in 2023. The growth also plays a larger role in driving consumers to the brand’s lifestyle sneakers and apparel, an area where the industry makes the bulk of its money. Overall, Forbes estimates New Balance’s sports footwear segment, which includes performance, lifestyle and outdoor offerings, grew 50 percent to $6.6 billion from $4.4 billion worldwide during that period.

“We knew that we could be so much more than we were, and we knew that the story, the values and the potential of our brand was under-realised,” says Davis, the son of New Balance’s billionaire chairman Jim Davis. “And partnerships in athletics, entertainment, streetwear and luxury fashion have all played a significant role in communicating our brand ambition to new consumers.”

Also read: Why Adidas is betting big on Indian cricket

Despite its cheeky ad campaign in the 1990s, it’s not as if New Balance had never worked with athletes before. In the early 1980s, the brand added NBA journeyman ML Carr as its first basketball ambassador and, a few years later, signed future Hall of Famer James Worthy to the first-ever million-dollar shoe deal in the sport’s history. But by 2010, the New Balance roster had scaled back to runners and, as a “beta test to get into team sports”, Davis says, New Balance reinvented its baseball division with the addition of Boston Red Sox star Dustin Pedroia.

Five years later, the brand set its sights on a demographic of 400 million consumers between the ages of 13 and 34 who were interested in the intersection of sports and culture. To reach them, New Balance flipped its media buying strategy—going from spending 70 percent of its marketing dollars on transaction-based tactics, such as Google AdWords and paid social posts, to allocating that same percentage toward showcasing its star athletes, as in its recent ‘We Got Now’ campaign, and collaborating with entertainers, influencers and luxury fashion brands.

Still, shedding years of public perception is a daunting task for a sports apparel company and New Balance remains a relatively small player in a massive industry. Research firm Euromonitor estimates the retail sports footwear market in the US was worth $50 billion in 2024, with Nike claiming nearly a third of the share. (Comparatively, New Balance controlled 5.6 percent last year.) And, with “the vast majority of the best athletes in the world” going to its two largest competitors, Davis explains, New Balance has adopted a highly selective approach in who it targets as an ambassador. In many cases, that’s led the brand to skew young, like in 2018, when it signed up Gauff at just 14 years old.

“It just felt right,” Gauff told Forbes in an email, a few weeks after winning her second major at Roland Garros. “They took a chance on me before anyone else, so I’m so grateful for our seven-year relationship and how much we’ve grown together since then. They’ve always supported my values, voice and vision.”

That same year, New Balance also made a loud return to basketball. First, it signed NBA prospect Darius Bazley to his infamous “$1 million internship” as he passed up college and the G-League to train for the NBA Draft. A month later, New Balance landed superstar Kawhi Leonard, a deal Davis remembers vividly because he was finalising the details of the contract while awaiting the birth of his first daughter.

“They took a chance on me before anyone else,” Coco Gauff tells Forbes of her New Balance relationship
Image: Tennis Photo Network/New Balance“They took a chance on me before anyone else,” Coco Gauff tells Forbes of her New Balance relationship
Image: Tennis Photo Network/New Balance

Considering that Leonard reportedly turned down a four-year, $22 million deal to remain with Nike’s Jordan Brand, speculation ensued that New Balance had exceeded that mark with its own offer. It’s common, of course, for top NBA stars to earn well over seven figures annually from their sneaker deals. Yet BCE’s Powell questions whether these endorsements produce a valid return on investment, given the market for performance basketball sneakers is “not that big anymore”, and “there will never be another [Michael] Jordan in terms of merchandise sales ever”.

Davis, whom Forbes recently named the No 2 most influential chief marketing officer in the world, sees the opportunities more holistically.“We don’t only judge the effectiveness of our entry into basketball by how many basketball shoes we sell,” he says. “We judge our effectiveness by connecting with basketball culture and basketball consumers across all categories within our organisation. So if basketball consumers are buying more lifestyle product and more apparel, that’s a win. If they’re buying more running product, that’s a win.”

Whether it’s measured in direct sales or in cultural appeal, New Balance still needs its athletes to keep performing at a high level to remain relevant. With Gauff, Ohtani, Murray, Brink and Leonard, the brand has already demonstrated its prowess at signing champions. And if Flagg lives up to his hype in the NBA, presumably there will soon be hardware in his future.

In the meantime, New Balance has its sights on crossing $10 billion in annual revenue, a goal it expects to reach in the next few years. And while its athletes have become an essential piece of that future, the brand has no plans to abandon the product that fuelled its growth for so many years.

“The ‘Dad Shoe’ is what got us here to be able to play in the realm of Cooper, Kawhi, Cameron, Ohtani and Coco,” New Balance’s Lokesh says. “I would never say we’d want to erase it or make it disappear. We can be many things to many people.”




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Global Wearable Technology Market Set to Surpass $152.82 Billion by 2029: Trends, Growth Drivers, and Forecast

Delray Beach, FL, Aug. 12, 2025 (GLOBE NEWSWIRE) — The report “Wearable Technology Market by Product (Smart Watch, Fitness Tracker, AR/VR, Smart Clothing & Footwear, Earwear, Exoskeleton, Smart Glasses, Smart Ring, Smart Helmet), Operation (AI-Based, Conventional), Type (Active, Passive) – Global Forecast to 2029″ The global wearable technology  market is expected to be valued at […]

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Delray Beach, FL, Aug. 12, 2025 (GLOBE NEWSWIRE) — The report Wearable Technology Market by Product (Smart Watch, Fitness Tracker, AR/VR, Smart Clothing & Footwear, Earwear, Exoskeleton, Smart Glasses, Smart Ring, Smart Helmet), Operation (AI-Based, Conventional), Type (Active, Passive) – Global Forecast to 2029″ The global wearable technology  market is expected to be valued at USD 70.30 billion in 2024 and is projected to reach USD 152.82 billion by 2029; it is expected to grow at a CAGR of 16.8% from 2024 to 2029.

Demand for wearables that integrate all computing requirements in one compact device will fuel the market growth. Adoption of wearables in multiple applications. Data-driven performance optimization in sports through real-time monitoring of athlete metrics is pushing the adoption of wearable technology. Growing integration of AR/VR and affordable designs is providing opportunities for wearable technology market growth.

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Major Key Players in the Wearable Technology Industry:

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  • Apple Inc. (US),
  • Garmin Ltd. (US),
  • SAMSUMG (South Korea),
  • Sony Group Corporation (Japan),
  • Huawei Technologies Co., Ltd. (China),
  • LG Electronics. (South Korea),
  • Alphabet Inc. (US),
  • Microsoft (US),
  • Lenovo (Hong Kong), among others.

Wearable Technology Market Segmentation:

Consumer electronics application to hold the highest market share during the forecast period.

Consumer wearables include wearable devices for different applications, ranging from entertainment and multimedia to garments and fashion. The reason behind the growth of the market is accelerated by growing consumer interest in tracking fitness-related activities. Moreover, tremendous growth of low-cost consumer wearable devices, due to downsized multifunctional ICs and sensor technology, is driving its adoption. Because the sensors are small in size and have advanced integration technologies, they can be fitted in a variety of accessories such as wristbands, wristwatches, eyeglasses, clothing, caps, socks, shoes, headphones, and smartphones.

By Operation, AI-based segment is projected to grow at a high CAGR of wearable technology market during the forecast period.

AI-based wearable operations are likely to maintain the highest CAGR in the wearable technology market, because these technologies bring advanced and revolutionary capabilities to offer personal experiences. Using AI, devices will not only enable the user for real-time insights into health, but also predictiveness, respond to the patient’s behaviour patterns, biometric monitoring capabilities that become more accurate and sophisticated personal assistance, or automated health anomalies identification. Integration of AI into devices also increases the efficiency of the device, prolongs battery life, and enables natural language processing to make better user interactions.

Asia Pacific will account for the highest CAGR during the forecast period.

Wearable technology market in the Asia Pacific region continues to grow strongly with several factors. Higher smartphone penetration and greater internet access enable higher adoption of wearables. Health awareness and an ageing population drive up demand for fitness trackers and health-monitoring wearables. Further, miniaturization of devices and enhancements in battery life make it more user-friendly and appealing. The tech-friendly young population is adopting smartwatches and other wearables just as an accessory for fashion. The government focus on smart cities and digital health is also creating a supportive environment to permit growth in the market. A substantial percentage of manufacturing bases are present in countries like China and South Korea to produce cost-effective products and create innovative designs in wearable technology.

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Attractive Opportunities in the Wearable Technology Market

  • The growth of this market can be attributed to the increasing growth prospects of next-generation displays in wearable devices.
  • Product launches are expected to offer lucrative growth opportunities for market players in the next five years.
  • The wearable technology market for AI-powered segment is expected to grow at the highest CAGR during the forecast period.
  • The market growth in North America can be attributed to significant developments, particularly in consumer electronics and healthcare applications.

AI/Gen AI Impact on Wearable Technology Market

There is improved application accuracy, speed, and efficiency in wearable technology by incorporating various Al algorithms, including deep learning, neural networks, and machine learning. Some crucial machine learning approaches include artificial neural networks (ANN), support vector machines (SVM), deep neural networks (DNN), and genetic algorithms (GA), all of which need to be used to treat the complex challenges identified in treating wearable devices. Verizon’s 2023 Data Breach Investigations Report claimed that 68% of breaches happened through non-malicious human errors, while 62% of financially motivated breaches involved ransomware or extortion, with an average loss of USD 46,000 per incident.

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Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like Pepsi and Michelin

Manufacturing dates back about 2.5 million years, when early hominins fashioned stone tools. Since then, it’s been an industry formed and reformed by technology.  And as AI has become the axis on which all technology turns, it makes sense AI would make its way into factories of all kinds—but startups focused on AI in industrial […]

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Manufacturing dates back about 2.5 million years, when early hominins fashioned stone tools. Since then, it’s been an industry formed and reformed by technology. 

And as AI has become the axis on which all technology turns, it makes sense AI would make its way into factories of all kinds—but startups focused on AI in industrial applications are still rarer than you may think, said Devin Bhushan, founder and CEO of Squint. 

“For whatever reason, it can still feel like a forgotten industry by a lot of the tech world,” said Bhushan. “Even today, it can be hard to, say, get together for an industrial founders dinner. There’s not a group I can meet up with. There’s not that many people [in Silicon Valley] serving it. When we look at our competitors, our biggest competition is binders—physical binders.”

Bhushan’s Squint uses AI and augmented reality (AR) technology to capture and document the expert knowledge of experienced factory operators. The idea is this: to use AI to turn everyday workers into experts and to make the invisible backbone of the economy smarter, safer, and more efficient. 

“We’ve basically built a manufacturing intelligence platform… that uses AI to extract that knowledge from operators who have been in the environment for 30 years. They have all this stuff up here,” said Bhushan, gesturing to his head. “We extract it by watching them do the work. Then AI auto-documents it and creates procedures. From there, we can enable anyone to be an expert on pretty much any task.” 

Squint has raised a $40 million Series B at a valuation of $265 million, Fortune has exclusively learned. The Westly Group and TCV led the round, with participation from existing investors Sequoia Capital and Menlo Ventures. Bhushan founded the company in 2021, and the company’s current customers include PepsiCo, Michelin, and Ford, tens of thousands of operators at hundreds of factories. The round comes at a time when “every industrial company in the world is searching for ways to keep their workforce… ahead of the curve,” said Steve Westly, founder and managing partner at The Westly Group, via email. This is, of course, both because of Trump-fueled geopolitical tensions rising around manufacturing and the rise of AI. 

“In our factories, there’s more desire to insource,” said Sequoia partner Jess Lee. “There’s more pressure and incentive to move manufacturing back here. For geopolitical reasons too, there are folks in some of the essential critical industries to manufacture here… In order to make that possible, factory productivity really matters.” 

To Lee—who met Bhushan when both were at Yahoo, he as an engineer and she in the aftermath of the company’s acquisition of her startup Polyvore—the realm of physical work is vast and filled with untapped potential. 

“The world of tech is so white collar-focused, so much about digital work,” Lee told Fortune. “But the world of physical work is enormous, and it supplies us with all the things that power even the digital industry. I think tech has barely scratched the surface of modernizing that, and I think that’s where some of the next biggest tech companies are going to be created.”

Bhushan once built features for Yahoo’s fantasy sports platform, where he also met Tim Tully, partner at Menlo Ventures, who led Squint’s pre-seed on the idea that “there was a thirst for richer experiences in manufacturing,” a thesis that he says via email has “rung true.”

Though he’s moved on from building the platform millions play fantasy sports on, Bhushan keeps sports metaphors close. 

“We have this saying inside the company—it’s our number one value: ‘Dunk the three,’” he said. “Do the thing no one has ever done. No one’s ever dunked a three in an NBA game, right? But when someone dunks a three, it’ll become a stat. Then, more people will dunk threes. That’s how it works.”

But no one can dunk a three, I point out.

“Well, Michael Jordan did in Space Jam,” Bhushan laughed. “He extended his hand, and dunked the three. That’s what we’re trying to do with our tech.”

See you tomorrow,

Allie Garfinkle
X:
@agarfinks
Email: alexandra.garfinkle@fortune.com
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Venture Deals

Strand Therapeutics, a Boston, Mass.-based mRNA-based therapeutics company, raised $153 million in Series B funding. Kinnevik led the round and was joined by Regeneron Ventures, ICONIQ, Amgen Ventures, Alderline Group, JIC-VGI, LG Technology Ventures, and Gradiant Corporation, and existing investors.

Confido, a New York-based AI financial operating system for consumer brands, raised $15 million in Series A funding. Footwork led the round, with participation from Watchfire Ventures, Barrel Ventures, Liquid 2, Boulder Food Groups, and Y Combinator.

Life Safety Inspection Vault, a Pocatello, Idaho-based compliance platform for fire departments, raised $28.7 million in funding from Mainsail Partners

Coverd.us, a New York City-based fintech platform designed to gamify financial wellness, raised $7.8 million in seed funding. Yolo Investments led the round and was joined by a16z speedrun, Volt Capital, WndrCo, Arbitrum Gaming Catalyst, Tusk Ventures, and others.

Studio Atelico, a San Francisco- and London-based developer of an AI engine for video games, raised $5 million in seed funding from Air Street Capital and angel investors.

Cuttable, a Melbourne, Australia-based AI creative agency, raised AU$4.5 million ($2.9 million) in seed funding. Square Peg led the round and was joined by Rampersand and Brand Fund.

Riva, a London-based global payments firm, raised $3 million in funding from Project A and others.

Private Equity

Altus Fire & Life Safety, backed by Apax Partners, acquired Star Fire Protection, a New York City-based fire alarm company. Financial terms were not disclosed. 

Mutares agreed to acquire the crane business unit of Hyva, an Elk Grove Village, Ill.-based provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. Financial terms were not disclosed.

Exits

EIG agreed to acquire a 49.87% stake in Transportadora de Gas del Peru S.A., a Lima, Peru-based manager of natural gas and natural gas liquids pipelines. Financial terms were not disclosed.

IPOs

Bullish, a Cayman Islands-based crypto exchange, now plans to raise up to $990 million in an offering of 30 million shares priced between $32 and $33. The company posted $167 million in revenue for the year ending March 31, 2025. Pu Luo Chung VC, Alexander See, Bullish Global, Galaxy Digital Ventures, Camomille Global Opportunities Fund, and EFM Global Growth Master Fund back the company.

Funds + Funds of Funds

JMI Equity, a Baltimore, Md.-based growth equity fund, raised $3.1 billion for its 12th fund focused on software companies.

People

Arctos, a Dallas, Texas-based private equity firm, promoted Alastair Seaman and Brian Lafemina as partners.



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Technology

Garmin wearable gains popular Body Battery TrueUp feature

Garmin vivosmart 5 fitness tracker (pictured) now supports Body Battery TrueUp. (Image source: Garmin) Another Garmin wearable has been listed as compatible with the recent Body Battery TrueUp feature. While the company has not mentioned the addition of this tool in recent updates for the vivosmart 5, one user suggests that it has already arrived. […]

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Garmin vivosmart 5 fitness tracker (pictured) now supports Body Battery TrueUp. (Image source: Garmin)
Garmin vivosmart 5 fitness tracker (pictured) now supports Body Battery TrueUp. (Image source: Garmin)

Another Garmin wearable has been listed as compatible with the recent Body Battery TrueUp feature. While the company has not mentioned the addition of this tool in recent updates for the vivosmart 5, one user suggests that it has already arrived. The benefits of Body Battery TrueUp include more accurate Body Battery scores, synced across all devices.

The Garmin vivosmart 5 fitness tracker has been confirmed as officially supporting Body Battery TrueUp. This latest version of the feature was announced at the start of this year for wearables like the Fenix 7, Fenix 8, Forerunner 255, Venu 3 and vivoactive 5.

Now, a Garmin support page for the Body Battery feature lists the vivosmart 5 as a compatible wearable for Body Battery TrueUp. This appears to be a relatively recent development, though the exact date of the update is unclear. Body Battery TrueUp has not been mentioned in any releases for the fitness tracker; the change log for the last update, version 3.29, simply stated that there were stability improvements. However, one Reddit user suggests that the Body Battery TrueUp feature is already working on the vivosmart 5 (curr. $149.99 at Amazon). 

As a reminder, the Body Battery feature helps users of the vivosmart 5 to monitor their energy levels throughout the day. The score, a number from 5 to 100, is calculated using data like heart rate variability (HRV), stress and activity. The latest version, Body Battery TrueUp, syncs your Body Battery data across multiple Garmin devices. It is also calculated using data collected by your various Garmin wearables, which should make the metric more accurate.

The official list of compatible smartwatches for the Garmin Body Battery TrueUp feature. (Image source: Garmin)
The official list of compatible smartwatches for the Garmin Body Battery TrueUp feature. (Image source: Garmin)



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