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E-Sports

Why Districts Are Turning to Esports to Reach More Learners

The energy was electric: Three teams of students from three neighboring school systems faced off in a high-stakes competition, their colorful jerseys and team pride on full display. But this wasn’t your typical sporting event; students were navigating block-based worlds, racing against the clock to design sustainable, hurricane-resistant schools. This was the South Florida Showdown, […]

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The energy was electric: Three teams of students from three neighboring school systems faced off in a high-stakes competition, their colorful jerseys and team pride on full display. But this wasn’t your typical sporting event; students were navigating block-based worlds, racing against the clock to design sustainable, hurricane-resistant schools.

This was the South Florida Showdown, the first Minecraft Education tri-district esports challenge of its kind. For the students, it was more than a game. It showcased communication, collaboration, creativity and critical thinking — the 4Cs in action. These essential, durable skills are at the heart of frameworks like ISTE’s Standards for Students and the Partnership for 21st Century Learning’s framework, which emphasize what students need to thrive in school and beyond.

Esports Moves from the Sidelines to the Spotlight

Esports has been exploding across schools; thousands of schools now offer some form of competitive gaming. For many students, these programs provide a sense of belonging and a platform for leadership.

“Beyond the thrill of competition, esports supports students’ education by engaging them in exciting online gaming, developing teamwork and collaboration skills, increasing critical thinking and spatial reasoning, and promoting leadership abilities in a safe, controlled online space,” says Dr. Lisa Milenkovic, supervisor of STEM and computer science at Broward County Public Schools.

Through competitive gaming, students strengthen digital literacy, teamwork and social-emotional skills, while also creating pathways to explore STEM learning and career readiness.

Programs like New York City’s Battle of the Boroughs and the South Florida Showdown reframe esports as more than after-school entertainment. They’re becoming instructional models that promote problem-solving, community building and student voice.

“Watching students from across Miami-Dade, Broward and Palm Beach come together to solve real-world challenges using Minecraft Education was inspiring,” says Carlos Vazquez, founder of Miami EdTech. “It showed that when we invest in creativity and community, we build more than projects; we build futures.”

Building Real-World Learning Through Games

Florida schools face frequent hurricane threats, making resilient building design a critical local issue. By focusing on hurricane-resistant schools, the challenge connected STEM learning to real-world community needs.

The South Florida Showdown aimed to engage thousands of learners across three counties in designing sustainable solutions for their communities, researching the impacts of climate change and exploring the opportunities of green design for their neighborhoods.

The event’s three-phase structure made room for everyone to get involved:

  • Phase 1 District Innovation: Over 350 students submitted Minecraft builds of hurricane-resistant, sustainable communities, showcasing their creativity while tackling real-world problems.
  • Phase 2 Semi-Finals: District champions tackled the challenge of restoring the Everglades ecosystem, applying science and teamwork in a digital environment.
  • Phase 3 Live Finale: Elementary, middle and high school teams competed in a 30-minute esports showdown, held at the Levan Center of Innovation at Nova Southeastern University, to design climate-resilient schools. Standouts included the all-girl team “The Banana Splits,” the middle school team “1204” from Miami-Dade and high school champs “Coral Crafters” from Broward.

Leigh Arnold, an educational technology specialist from the School District of Palm Beach County, noted that “students enjoyed the opportunity to participate in something they love, while educators were thrilled to see them demonstrate their knowledge through creative builds and presentations.”

What stood out most? The way the Showdown brought together students from every district and grade level. With its success, regional leaders are already planning the next phase, emphasizing teacher training, broader participation and enhanced support. Esports is fast becoming a cornerstone of innovative education.

What Students Take Away from Competitive Play

These esports events are not just about technical proficiency but about building transferable skills that prepare students for the future.

“The real joy came from working together — six minds with a hundred thousand ideas. When we created our world, we had our differences, but we found common ground by including some ideas and compromising on others. Minecraft esport teamwork at its best,” says Nina, a member of the Banana Splits team.

What do students take away from these experiences? More than you might expect:

  • Critical Thinking: Students tackle real-world problems with technical expertise.
  • Collaboration: Teams build shared purpose and community.
  • Future-Ready Skills: Participants gain experience in public speaking and digital design.
  • Confidence: English Language learners improve through hands-on projects.
  • Teamwork: Students develop leadership and communication skills under pressure.

The gaming world hasn’t always been known for its diversity, but that’s starting to change. Programs like this open new doors for students who don’t always see themselves represented in traditional extracurriculars, especially girls, multilingual learners and students with disabilities.

A student from Coral Springs High School, Broward County, shared, “This was my first time participating in an esports competition, and honestly, I can’t wait to do it again! From the brainstorming to building to the presentation, I feel honored to have been part of this experience.”

How to Launch an Esports Program

Districts hoping to replicate this success can take a few key lessons from the South Florida model:

  • Start with curriculum integration. Esports becomes more than a game when tied to academic content. Embedding challenges into interdisciplinary units — such as STEM or social studies lessons that explore environmental impact, community planning or climate justice — turns gameplay into real-world problem-solving.
  • Focus on teacher support. Teachers are the backbone of success. Offer hands-on training, lesson plans and co-teaching models to help educators feel confident using game-based tools.
  • Leverage accessible tools. Platforms like Minecraft Education offer plug-and-play templates, tutorials and in-game guidance — perfect for easing adoption. Choose tools that are affordable, device-friendly and inclusive.
  • Encourage mentorship and partnerships. Partner with local edtech nonprofits, higher ed institutions and industry experts to create authentic experiences. Mentors can guide students in both gameplay and career exploration, strengthening community ties.

As more districts look for innovative ways to prepare students for the digital economy, these esports events set the stage for a new kind of classroom — one that meets students where they are and takes them where they want to go.


Attending ISTELive 25? Check out the session “Build a Chicken: Run an Esports Challenge with Minecraft” for more information on getting started. Register here.



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Who is Daniel Middleton aka DanTDM?

Blog Who’s Who on Social Media Who’s Who on Social Media 5 min to read Daniel Middleton, better known as DanTDM, is a UK-based gaming creator who has built one of the most recognizable brands in the family gaming space. With over 29 million YouTube subscribers and a signature focus on Minecraft, he’s become a […]

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Who’s Who on Social Media

5 min to read

Daniel Middleton, better known as DanTDM, is a UK-based gaming creator who has built one of the most recognizable brands in the family gaming space. With over 29 million YouTube subscribers and a signature focus on Minecraft, he’s become a go-to name for safe, entertaining content.

July 30, 2025

Natália Duarte

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UAB expands horizons for Blazers this fall with new degree paths

Ten new graduate certificates are available this fall to Blazers interested in continuing their education.The University of Alabama at Birmingham continues to enlarge its academic offerings for students year after year. This fall, Blazers can explore a range of new degree and certificate programs — available in both on-campus and online formats — to connect […]

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Ten new graduate certificates are available this fall to Blazers interested in continuing their education.The University of Alabama at Birmingham continues to enlarge its academic offerings for students year after year. This fall, Blazers can explore a range of new degree and certificate programs — available in both on-campus and online formats — to connect them with world-renowned faculty and researchers wherever they call home.  

“At UAB, we’re continually evolving to meet the needs of our students and their desire to make an impact on the world around them,” said Senior Vice President for Academic Affairs and Provost Janet Woodruff-Borden, Ph.D. “These new degree programs reflect our commitment to student success — offering more pathways to meaningful careers, deeper learning and long-term impact.”

eSports Performance Management and Coaching

ESports is the intersection of traditional sports and video gaming and continues to rise in popularity as a high school and college sport. To help students prepare for the rapidly expanding field, the School of Education and Human Sciences developed a new undergraduate degree.

The Bachelor of Science in eSports Performance Management and Coaching is the first of its kind in the state of Alabama. Through this program, students will learn how to create training programs, support mental and physical health, and communicate with individual competitors or organized teams.

New undergraduate and graduate certificates

Ten new graduate certificates are now available from departments across UAB’s campus.

The College of Arts and Sciences’ Department of Anthropology is now accepting students for the Graduate Certificate in Cultural Resource Management of Archaeology. Students will learn critical skills to plan, promote and implement ways to preserve and protect cultural sites. The certificate includes on-campus courses on historical preservation and conservation, business management, public relations, history, historical archaeology, and environmental impacts.

Graduate students in the Master’s in Social Work program who may be interested in pursuing careers in the nonprofit sector can continue their education through the new Graduate Certificate in Nonprofit Management for Social Work Professionals.

The program focuses on the foundations of social work research in health and behavioral health, the impact and processes of establishing policies, and the management of nonprofit organizations at the local, national and global levels. The certificate can be taken 100 percent online or on-campus.

The School of Education and Human Sciences has two new certificates in eSports Performance Management and Coaching.

The Undergraduate Certificate in eSports Performance Management and Coaching will teach how to assess players’ strengths and weaknesses and prepare them for competition. Students can build their foundation with courses in eSports law and marketing to ensure they have a comprehensive understanding of managing teams. Delivery methods for the certificate include on-campus and 100 percent online.

The Graduate Certificate in eSports Performance Management and Coaching will help students develop skills in organizing, administering and managing eSports programs and teams. Students will receive instruction in business and financial management principles and in sales, marketing and recruitment strategies as they relate to the field of eSports. The certificate is offered 100 percent online.

The School of Health Professions is offering two new graduate certificates.

Implementation science has emerged as a dedicated field designed to bridge the gap between research and practice. The Graduate Certificate in Dissemination and Implementation Science in Health Care program covers fundamental topics such as terminology, conceptual models, frameworks and study designs and is offered 100 percent online.

The Graduate Certificate in Artificial Intelligence in Health Services will help students gain a deeper understanding of how AI is impacting health care. The certificate prepares students to use and translate AI to support critical functions across the health care ecosystem, including providing care, administrative functions, data analytics and patient care. It is offered 100 percent online.

Through the new Graduate Certificate in Healthcare Innovation in the Marnix E. Heersink School of Medicine, students can combine their interests in medicine and business by learning to identify, evaluate and implement advancements and innovative technology within the health care industry. The program is designed to prepare current and future health care professionals to develop the critical innovation, business and leadership skills necessary to be successful in their future careers. The certificate requires 15 credit hours and is offered 100 percent online.

The School of Nursing has two new graduate certificate options.

The Graduate Certificate in Nurse Leadership in Population Health is a program for nurses who want to enhance their skills in the emerging field of population health. Courses will address topics of interest for roles in nursing leadership, community health initiatives, public health initiatives, disease management and prediction, school nursing, and pandemic/epidemic health responses. The certificate is offered 100 percent online.

The Graduate Certificate in Occupational Health Nursing is designed to prepare nurses with the knowledge to oversee emergency preparation and implement disaster management plans. Students will learn advanced knowledge and skills for evaluating and managing occupational health and safety programs, as well as learn the principles of toxicology, ergonomics, industrial hygiene, well-being, emergency management and disaster preparedness. The certificate is offered 100 percent online.

Students who want to learn about public health programs, policies and services for the maternal and child health population can do so through the School of Public Health’s Graduate Certificate in Maternal and Child Health Policy and Leadership. Coursework will span health policy and organization, as well as health behavior and global health. Electives may include an exploration of reproductive health issues, perinatal health and mental health.

Looking ahead

The School of Nursing is now accepting students for a new graduate certificate coming in spring 2026. The Post-Graduate Certificate in Addictions Nursing will teach the latest skills and current guidance on treating patients whether they are adults or were exposed to substances in utero or as infants or children. The certificate will be offered 100 percent online.



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Comic‑Con 2025 Reveals: Every Major Studio Announcement in One Place

San Diego Comic‑Con 2025 proved the convention is still the beating heart of pop‑culture fandom. Over four jam‑packed days in July, Hall H and countless adjoining ballrooms delivered non‑stop excitement, debuting blockbuster trailers, surprise announcements, and exclusive collectibles. From legendary superhero franchises to cult horror revivals, this year’s Comic‑Con 2025 reveals showcased how film studios, streamers, toy […]

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San Diego Comic‑Con 2025 proved the convention is still the beating heart of pop‑culture fandom. Over four jam‑packed days in July, Hall H and countless adjoining ballrooms delivered non‑stop excitement, debuting blockbuster trailers, surprise announcements, and exclusive collectibles. From legendary superhero franchises to cult horror revivals, this year’s Comic‑Con 2025 reveals showcased how film studios, streamers, toy makers, and game publishers are shaping the next twelve months of entertainment. Below, you’ll find an expanded overview of each major studio’s presence, followed by concise bullet‑point rundowns of their headline announcements.

Marvel Entertainment

Marvel arrived without its classic Hall H movie blowout, yet still commanded attention across comics, gaming, and collectibles. The publishing division celebrated its 85th anniversary by unveiling bold story arcs that re‑center core heroes while courting cross‑company collaborations. Marvel Games leaned into nostalgia, showing that 8‑bit charm and cosmic stakes can coexist, while consumer‑products partners reminded everyone that Marvel Legends remain a cornerstone for collectors. Even without fresh MCU footage, Kevin Feige’s off‑hand remarks and RDJ’s viral hints reminded fans that the Fantastic Four and Doctor Doom loom large over Phase 6, ensuring Marvel’s pop‑culture dominance stays unchallenged.

  • July 25, 2025: Introduced the “Age of Revelation” X‑Men comic event and historic Deadpool/Batman #1 crossover.
  • Announced retro beat ’em up video game Marvel Cosmic Invasion, launching Holiday 2025.
  • Revealed Hasbro Marvel Legends X‑Men ’97 wave and deluxe throne‑seated Mephisto figure.
  • Kevin Feige teased Fantastic Four: First Steps ties to Avengers: Doomsday and confirmed future Doctor Doom plans.

DC Studios & Warner Bros.

DC Studios leaned into its new shared‑universe vision, using TV panels to connect dots between the established DCEU and James Gunn’s reboot. Gunn’s on‑stage charisma underscored a roadmap where edgy humor and earnest heroism coexist, and the Peacemaker footage struck that balance perfectly. Warner Bros., meanwhile, flexed its genre muscles: celebrating animation, reviving classic horror, and proving its IP vault remains both deep and surprising. The result was a cohesive showcase that reminded fans DC’s legacy stretches from multiverse shenanigans to campy cartoon mayhem to R‑rated slasher thrills.

  • July 24, 2025: Premiered riotous Peacemaker Season 2 trailer featuring multiversal hijinks.
  • Dropped the first teaser for Superman 2025, anchoring Gunn’s fresh DC Universe.
  • Hosted a tongue‑in‑cheek “courtroom” panel for resurrected Coyote vs. Acme.
  • Announced new Friday the 13th film with matching video game tie‑in.
  • Screened chilling IT: Welcome to Derry teaser expanding the Pennywise mythos.

Major Movie Reveals

Disney and its subsidiaries dominated Hall H spectacle, but smaller cult‑favorite studios also left their mark. By blending glossy sci‑fi epics, genre mash‑ups, and grindhouse reboots, Comic‑Con reaffirmed cinema’s ability to reinvent beloved franchises for new generations. The Tron trailer’s neon grandeur contrasted sharply with Troma’s gleeful gore, yet both highlights exemplified SDCC’s role as a launchpad for wildly different storytelling visions.

  • July 26, 2025: Debuted new Tron: Ares trailer featuring Jared Leto and Nine Inch Nails score.
  • Unveiled Predator: Badlands reel teasing Predator/Alien android alliance.
  • Premiered Peter Dinklage‑led Toxic Avenger reboot footage packed with splatter humor.
  • Released first Five Nights at Freddy’s 2 trailer and showcased Masters of the Universe Power Sword prop.

Streaming & TV Highlights

With cinema calendars in flux, streamers seized Comic‑Con to cement their 2025 slates. Netflix emphasized global diversity, Amazon doubled down on mature superhero satire, and Disney+ balanced YA fantasies with gritty vigilantes. Together, they demonstrated that serialized storytelling—whether marathon‑worthy dramas or animated epics—remains central to modern fandom.

Games & Merchandise Roundup

Comic‑Con’s exhibit hall buzzed with joystick nostalgia and collector fervor. Publishers recognized that gamers crave fresh content linked to beloved IP, while toy makers proved variant figures and crowdfunded vehicles still lure hardcore fans. From Marvel’s pixelated beat ’em up to Hasbro’s throne‑room demons, SDCC 2025 reinforced that the merch economy thrives on creativity and exclusivity.

  • Marvel announced Marvel Rivals: King in Black tie‑in comic and hands‑on demos for Marvel Rivals.
  • Horror gamers cheered a new Friday the 13th video game launching with the film.
  • Hasbro opened July 27 preorders for Marvel Legends Mephisto and X‑Men ’97 figures.
  • McFarlane Toys debuted DC Multiverse Gold Label Beast Boy and expanded Mortal Kombat line; HasLab revealed massive 3.75‑inch Republic Gunship project.
Image Credit: Instagram

Comic‑Con 2025 Curtain Call: Pop Culture Buzz That Echoes Beyond SanDiego

From neon lightcycles and cosmic beat ’em ups to multiverse‑bending antiheroes and retro horror revivals, San Diego Comic‑Con 2025 delivered an entertainment smorgasbord. Attendees left with phones full of trailer downloads, shopping bags brimming with exclusives, and minds racing about the next chapter in geek culture. As the convention center lights dimmed, the industry’s message was clear: pop culture’s future remains bright, bold, and powered by passionate fandom.

FAQ

What were the biggest Comic‑Con 2025 reveals?

Hall H and streaming panels delivered standout moments such as the Tron Ares trailer, a Predator and Alien crossover tease, Peacemaker Season 2 footage, and Marvel’s Age of Revelation X‑Men saga.

Which new superhero movies were announced at Comic‑Con 2025?

Key highlights included the Superman 2025 teaser from DC Studios, fresh details on Fantastic Four: First Steps from Marvel, and early glimpses of upcoming Masters of the Universe and Toxic Avenger reboots.

Did Marvel share any major news at San Diego Comic‑Con 2025?

Yes. Marvel unveiled its Age of Revelation comic event, announced the retro game Marvel Cosmic Invasion, showcased X‑Men ’97 collectibles, and hinted at future Doctor Doom involvement in Avengers: Doomsday.

What trailers were shown at Comic‑Con 2025?

Fans saw new footage for Tron Ares, Predators: Badlands, Five Nights at Freddy’s 2, Peacemaker Season 2, Percy Jackson Season 2, and more, all under the Comic‑Con 2025 reveals spotlight.

Where can I watch the Comic‑Con 2025 panels?

Official recordings and select trailers are being uploaded to studio YouTube channels and streaming platforms after the event, while highlight reels appear on the Comic‑Con website and verified social media accounts.





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PlayVS announces new esports college league

PlayVS is aiming to increase accessibility for youth and college student gamers while growing the prominence of competitive gaming through a new collegiate esports league. The platform announced the launch of its PlayVS College League (PCL) on Wednesday, described as a competitive ecosystem that will support students from middle school through college. Gamers will be […]

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PlayVS is aiming to increase accessibility for youth and college student gamers while growing the prominence of competitive gaming through a new collegiate esports league.

The platform announced the launch of its PlayVS College League (PCL) on Wednesday, described as a competitive ecosystem that will support students from middle school through college. Gamers will be able to compete in 17 titles with no roster caps, per-seat fees, or team limits and complete in local events. Several universities are already on board, the press release stated.

In a statement, PlayVS CEO Jon Chapman says the league “[sets] a new standard for collegiate esports.”

“The PCL gives students an opportunity to grow, lead, and build a community, while offering schools a platform that rivals the professionalism and structure of traditional athletics,” he said.

The PCL will offer schools tools that can help increase participation, as well as track performances and a variety of statistics, the press release said. In addition, it will provide qualifying teams with travel stipends to local area network tournaments.

PlayVS hopes this league can help not just elevate gamers, but also create opportunities for students to pursue broadcast, management and media roles.

Schools that will participate include Syracuse, the University of Arizona, the University of Maryland, and Virginia Tech, among other colleges and universities. In total, the PCL will support more than 900 colleges and thousands of students, the press release said.

The news comes shortly after PlayVS announced acquisitions of PlayFly College Esports and Generation Esports.

“By creating a unified competitive pipeline from middle school to college, we’re powering gameplay and helping shape gamers’ futures,” Chapman said.



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Who is Dakota Reagan aka Dakblake?

Blog Who’s Who on Social Media Who’s Who on Social Media 5 min to read Dakota Reagan is a rising American content creator best known for his high-energy YouTube channel focused on family-friendly gaming and lifestyle entertainment. With over 1.5 million subscribers, he’s built a dedicated Gen Z audience through fast-paced edits, meme-driven humor, and […]

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Who’s Who on Social Media

5 min to read

Dakota Reagan is a rising American content creator best known for his high-energy YouTube channel focused on family-friendly gaming and lifestyle entertainment. With over 1.5 million subscribers, he’s built a dedicated Gen Z audience through fast-paced edits, meme-driven humor, and consistent uploads.

July 29, 2025

Natália Duarte

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Understanding the role of affiliates in igaming

The affiliate sector in iGaming is undergoing a huge transformation. Once viewed merely as traffic providers, affiliates are now emerging as strategic brand partners – supporting operators with market entry, compliance, reputation management, and player retention. This shift reflects a more collaborative, data-driven relationship where affiliates deliver not just clicks, but long-term value. Sebastian Jarosch, […]

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The affiliate sector in iGaming is undergoing a huge transformation. Once viewed merely as traffic providers, affiliates are now emerging as strategic brand partners – supporting operators with market entry, compliance, reputation management, and player retention. This shift reflects a more collaborative, data-driven relationship where affiliates deliver not just clicks, but long-term value. Sebastian Jarosch, founder of Mithrillium Media Ltd, shares his unique perspective on how affiliates are evolving into brand builders and trusted advisors within the modern iGaming ecosystem.

How has the role of affiliates changed over the last five years in the iGaming ecosystem?

Affiliates have gone from being traffic providers to trusted advisors and brand ambassadors. Traditionally, affiliates have largely been an acquisition channel to drive volumes through search engine rankings, social media, email, and PPC, for example. Today, affiliates are expected to deliver valuable, loyal players while navigating compliance and education. We’re not just directing clicks, we’re shaping decisions and helping define the user journey.

What does it mean to be a “strategic brand partner” rather than just a traffic source, and why is that shift happening now?

A strategic brand partner aligns with the operator’s long-term vision, helping with market entry, brand messaging, and even compliance. Affiliates that have a strong foothold in a jurisdiction can be a valuable asset for casinos interested in market share. Operators want partners that deliver real value with consistent exposure rather than short bursts of traffic.

Are operators starting to value affiliate contributions beyond just conversions, for example, in brand equity, compliance, or player retention?

Operators increasingly look to affiliates that help with player retention, reputation building, and transparency. An affiliate that publishes clear bonus terms, educates players, and filters out low-quality operators contributes directly to player value and long-term revenue. It’s a more holistic partnership than ever before.

How are long-term partnerships with operators different today compared to the earlier CPA/RevShare-driven model?

Today’s partnerships are more collaborative. Rather than one-off CPA or media deals, we’re seeing hybrid models and performance-based bonuses. There’s a stronger data-driven feedback loop between publishers and advertisers, with shared goals around retention, player value, and even user satisfaction. It’s more of an ongoing dialogue instead of monthly negotiations.

What specific metrics or KPIs do you focus on now to demonstrate strategic value, not just performance volume?

Beyond clicks and FTDs, we focus on metrics like conversion rates, RDC deposits, NGR, bonuses, and player complaints. These KPIs reflect the actual value of the traffic we send and demonstrate a deeper alignment with operator goals. Our aim is not only to deliver player volumes but also sustainable revenues to grow the partnership.

Do you believe tech-enabled affiliates (with proprietary platforms or player tools) are better positioned to become strategic partners?

Affiliates who invest in their own platforms, tools, or data offer more than just visibility; they offer scalability, personalization, and insight. Whether it’s filters, dynamic geotargeting, or pop-ups, tech-enabled affiliates are far more valuable to operators seeking long-term ROI.

How does being more aligned with the operator’s long-term goals change the way you approach content or platform development?

Sites like Casino Groups prioritize educational content, bonus transparency, mobile-first design, and faster UX. The ranking systems are updated to highlight long-term value, not just flashy promos. The content is also tailored by jurisdiction, ensuring compliance and supporting the operator’s regulatory strategy.

What internal cultural or structural changes have you made to operate more like a brand-builder than an arbitrage channel?

We’ve invested in editorial independence, expert reviews, and user feedback systems. Our content writers have strong industry backgrounds, not just SEO skills. Our affiliate deals are based on long-term partnerships that work for all parties, including the players.

Do regulators and licensing bodies recognize the evolving value of affiliates in the same way operators do?

Regulators have recognized the value that affiliates deliver to operators and are therefore under increased scrutiny. In heavily regulated markets like the UK and Netherlands, regulators are increasingly requiring affiliate compliance and are even taking down sites that advertise illegal operators. Over time, we expect more direct engagement and clearer standards that reflect our growing role in the ecosystem.

Looking ahead, what’s your vision for how top affiliates will position themselves in the next phase of iGaming growth?

Affiliate businesses are maturing and will eventually have compliance baked into their DNA. They’ll offer dynamic, localized, and trusted experiences, combining editorial authority with technical agility. Developing brands will matter more than keyword positions. Those who build trust, innovate with data, and focus on their products will lead the next chapter of iGaming growth.



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