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Sports Sponsorship Market Poised to Reach US$ 8.73 Billion by 2032 with a 7.1% CAGR

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Sports Sponsorship Market Poised to Reach US$ 8.73 Billion by 2032 with a 7.1% CAGR

Sports Sponsorship Market Research, 2032

Sports Sponsorship Market Research, 2032

By type, the signage segment is the highest revenue contributor to the market and is estimated to reach $58,383.6 million by 2032, with a CAGR of 6.8%.

WILMINGTON, DE, UNITED STATES, June 19, 2025 /EINPresswire.com/ — The sports sponsorship market size was valued at $73.8 billion in 2022, and is estimated to reach $8.73 Billion by 2032, growing at a CAGR of 7.1% from 2023 to 2032.

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The term “sports sponsorship” is a contractual arrangement in which a firm or brand contributes money or other resources to a sports team, event, or athlete in exchange for publicity and promotional possibilities. It is a typical marketing tactic used by businesses to increase the visibility of their brand, connect with a certain demographic, and connect their brand to the thrill and morals of sports.

According to sports sponsorship market analysis, the market is analyzed on the basis of type, sports, application, and region. By type, the market is divided into signage, digital activation, club & venue activation, and others. Among these, the signage segment occupied the major sports sponsorship market share in 2022 and is projected to maintain its dominance during the forecast period. AR technology is being used to improve the fan experience and offer potential for interactive signage. Fans view more information, unique effects, or even virtual products placed on actual signage via mobile applications or AR-capable devices. While enhancing sponsor exposure, augmented reality signage provides fans with entertaining and memorable experiences.

By sports, the sports sponsorship market is segmented into football, hockey, cricket, and others. The cricket segment is anticipated to grow at a moderate rate during the forecast period. Cricket is exceptionally accepted throughout the world, where both local clubs and national teams are upheld by strong fan bases. Sport has a substantial influence on ethnicity and society, especially in countries where it is extensively admired. In recent years, women’s cricket has expanded significantly, drawing more interest, and funds, and portraying opportunities for female players. The Women’s Cricket World Cup and unique domestic competitions have grown in recognition, developing inclusivity and gender equality in the game.

Depending on the application, it is classified into competition sponsorship, training sponsorship, and others. The training sponsorship segment is anticipated to grow at the highest CAGR during the forecast period. Sports academies, individual trainers, or organizations dedicated to teaching or training are frequently partners in the sponsorship of training. Sponsors give athletes and teams access to knowledgeable trainers, coaches, and sports scientists who provide specialized advice, technical know-how, and performance evaluation. Athletes and teams enhance their performance by using this knowledge to develop their abilities, physical fitness, and teamwork.

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The region that dominated the global sports sponsorship market in 2022 was Europe, and its dominance is anticipated to continue throughout the forecast period. Sponsors are using data analytics to better understand fan behavior, preferences, and demographics, enabling targeted marketing campaigns and customized experiences. Sponsors are using fan data to create their activations and deliver personalized content, offers, and experiences to increase engagement. These sports sponsorship market trends are fueling sports sponsorship market demand.

Sports sponsorship is still significantly impacted by the internet environment. Digital platforms, social media, and streaming services are being used more frequently by brands to interact with their audience. Utilizing live streaming, social media activations, virtual events, and tailored content to connect with audiences is part of this trend. Authenticity and alignment between sponsors and sports properties are becoming increasingly important. Brands are looking for partnerships that share their values and appeal to their target market. Sponsors are concentrating on genuine partnerships that go beyond logo placement, striving to develop shared narratives and mission-driven campaigns that engage fans on a deeper level. This is driving the sports sponsorship market growth.

The cost of sports sponsorship is high. Sponsors must carefully allot their marketing funds and make sure the return on investment justifies the costs. Sports organizations also have trouble luring sponsors if they seek large sponsorship prices that are out of proportion to their worth or market reach. Numerous brands compete for exposure and affiliation with sporting properties in the fiercely competitive sports sponsorship market. This makes it difficult for advertisers to stand out and obtain exclusive or prominent sponsorship opportunities. If a sports organization operates in a highly competitive industry or has distinctive selling qualities, finding sponsors is a challenge.

The major players analyzed for the global sports sponsorship industry are Nike Inc., Adidas AG, PepsiCo Inc., Red Bull GmbH, Puma SE, Macron S.p.A., Castrol India Limited, Anheuser-Busch InBev SA/NV, Electronic Arts Inc., and ASICS Corporation.

KEY FINDINGS OF STUDY

By type, the signage segment was the highest revenue contributor to the market, with $29,225.0 million in 2022, and is estimated to reach $58,383.6 million by 2032, with a CAGR of 6.8%.

As per sports, the football segment was the highest revenue contributor to the market, with $26,446.1 million in 2022, and is estimated to reach $53,519.5 million by 2032, with a CAGR of 6.9%.

Depending on the application, the competition sponsorship segment was the highest revenue contributor to the market, with $33,237.1 million in 2022, and is estimated to reach $67,120.0 million by 2032, with a CAGR of 6.9%.

Region wise, Europe was the highest revenue contributor, accounting for $26,223.7 million in 2022, and is estimated to reach $48,643.1 million by 2032, with a CAGR of 6.0%.

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Oldani Named Week 1 MPSF Defensive Player of the Week – BYU Athletics – Official Athletics Website

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Oldani had a match-high and career-high 10 digs in BYU’s season opener Friday night in Provo. He added another three digs on Saturday. Oldani also had five blocks over the two matches, as the Cougars started the season 2-0 for the fourth consecutive season.

Oldani is one of three transfers from Grand Canyon on this season’s BYU squad. He was a key contributor as a freshman last season for the Antelopes and has picked up where he left off with the Cougars.

Oldani and the No. 8 Cougars won in back-to-back sweeps last weekend over Saint Francis and have two more home matches this Friday and Saturday, as No. 10 UC San Diego visits the Smith Fieldhouse.



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BREAKING: Ahen Kim named head volleyball coach at Duke

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Duke University hired American University volleyball head coach Ahen Kim to the same role on Jan. 12, 2026. Kim joins the Blue Devils after his best season, posting a 24-5 record and winning a Patriot League championship. 

The Eagles went 64-25 during Kim’s three seasons as the head coach of the Eagles. His latest saw the Eagles clinch their 17th Patriot League title in program history and an NCAA Tournament berth. 

American swept the conference awards in 2025, taking home all five honors on Nov. 17, 2025. This included a Barry Goldberg Coaching Staff of the Year award for Kim and his staff. Kim’s team went 15-1 in Patriot League play in 2025, only dropping the team’s first conference match to the Colgate Raiders on Sept. 19, 2025. 

“We are incredibly grateful to Ahen for everything he has given to American University volleyball,” said American University Director of Athletics and Recreation JM Caparro in a statement. “His connection to this program runs deep…We wish him nothing but success in his next chapter.” 

Duke went 5-26 in the 2025 season, finishing last in the Atlantic Coastal Conference’s standings. The Blue Devils have not won the conference since 2013. The head coaching position opened up when long-time head coach Jolene Nagel retired on Dec. 1, 2025 after 27 seasons with the team. 

“I’m forever grateful to American University Volleyball and will cherish the time I’ve had coaching here both as an Assistant and as Head Coach,” Kim said in a statement. “It has been an honor to serve the program after Coach Barry, and I am extremely proud of the work by our student-athletes and staff to restore its competitive legacy.”

American will conduct a national search for its next volleyball coach. 

This article was edited by Jack Stashower and Walker Whalen. Copy editing done by Avery Grossman.

sports@theeagleonline.com 



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South’s Ellie Kleven named Alaska Gatorade Volleyball Player of the Year

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South Anchorage senior Ellie Kleven sets to the ball for a teammate during a match against Service High on Tuesday, Oct. 28, 2025 at South High. (Chris Bieri / ADN)

After leading the South Anchorage High volleyball team to a Cook Inlet Conference title and a dominant record of 41-5-1, senior Ellie Kleven this month became the seventh player in program history to be named Gatorade Alaska Volleyball Player of the Year.

“Winning this award means so much to me,” Kleven said. “I have always looked up to previous Gatorade Player of the Year winners and to be included in this group is really special.”

The elite setter is the second Wolverine to receive the award this decade, joining 2021-22 recipient Hanna Henrie, who was a standout outside hitter and led the program to its last state title.

“For a South athlete to receive this honor is incredibly rewarding for our coaches and players and something I hope future athletes will aspire to,” South head coach Julie Kleven said.

On the court, Ellie led the state with 1,196 assists and also recorded 434 digs, 121 service aces and 97 kills. Some of her other accolades include earning First Team All-Cook Inlet Conference and First Team All-State honors as well as receiving American Volleyball Coaches Association Honorable Mention All-American honors.

“Ellie has worked incredibly hard over the past four years and seeing her effort recognized in this way is truly special,” Julie said. “She is a player who gives 100 percent all of the time. Over the years she has also been so fortunate to have had excellent coaches and teammates that have contributed to her success. She is an elite athlete that is truly deserving of this honor.”

[‘It takes every single one of us’: South High’s volleyball success has been a collaborative effort at every level]

As Ellie’s mother and head coach, Julie couldn’t be prouder as this award recognizes a student-athlete for not only their feats of athleticism on the court, but also exceptional academic achievement and exemplary character displayed in and out of the gym.

South Anchorage head coach Julie Kleven talks to her team during a timeout from a match against Service High on Tuesday, Oct. 28, 2025 at South High. (Chris Bieri / ADN)

“I have watched her be humble and selfless through her entire volleyball career and these traits are a big part of what has made her such a great player, teammate and leader,” Julie said. “I have also witnessed her put the same level of commitment into her academics and community service.”

Ellie maintained an 3.71 grade point average and volunteered with multiple causes, including with Western Alaska typhoon relief, organizing a food and clothing drive for displaced families. She has also donated her time to community service initiatives through South’s National Honor Society chapter, including sock drives for those in need, putting together floral arrangements for seniors and making toys for cats at a local animal shelter.

“I’m incredibly honored to have even been considered for this award and grateful to my teammates and coaches who have made me the player I am today,” Ellie said after the honor was announced Friday. “My friends, family, and anyone I’ve ever been athletically involved with has played a part in this accomplishment and I couldn’t be more thankful to them.”





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Three From Men’s Volleyball Selected to FrogJump Preseason All-America First Team

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Springfield, Mass. – January 12, 2026 – Springfield College men’s volleyball seniors Dylan Mulvaney (Reston, Va.)Carter Durivage (East Greenbush, N.Y.) and Jake DesLauriers (Eastport, N.Y.) have all been named to the FrogJump Division III Preseason All-America First Team ahead of this week’s season opener in California.

A nationwide voting committee selected 20 student-athletes from across the country to the 2026 FrogJump Division III Preseason All-America Team, which recognizes the NCAA Division III men’s volleyball players projected to be the best in the nation during the upcoming year. Springfield was the lone institution to have three selections this fall as Messiah, NYU, Santa Cruz, Mount Union and Vassar all had two honorees.

The 14-member voting committee for this award consisted of 11 DIII Men’s Volleyball Head Coaches from across the nation and three members of the FrogJump coverage team. The 20 players receiving the most votes were named FrogJump Preseason All-Americans. The committee unanimously chose four players for preseason honors; Josh McLellan (Aurora), Alex Kagoro (Messiah), Ben Heise (Carthage), and Dylan Mulvaney (Springfield).

Mulvaney ranked second in the nation with 10.37 assists per set dishing out a total of 861 helpers and powered Springfield College to the second-best hitting percentage in the country at a .354 clip. He also registered 30 kills, 26 aces, 99 digs, 36 blocks and hit .418. In addition to his third straight All-America award, Mulvaney was tabbed as the FrogJump Volleyball Division III National Setter of the Year and as the Region I Player of the Year for the second time in his career.

DesLauriers made his transition from the baseball diamond to the volleyball court last season and made an immediate impact. He registered 204 kills (2.46 per set) and hit .359, which ranked 30th in Division III this year. DesLauriers also posted 40 aces and 116 digs (1.40 per set) and earned his first career AVCA All-America accolade in 2025.

Durivage powered Springfield’s offense with a team-best 221 kills (3.16 per set) and his .369 on the season. He also totaled 27 blocks and 81 digs. Durivage’s .369 hitting percentage ranked 25th nationally, while his 3.80 points per set ranked 64th in Division III a season ago as he earned his first nod to the AVCA All-America team in 2025.

Last season, these three student-athletes led Springfield to 25 wins and back to the NCAA Division III National Championship match for the first time since 2022. 

Springfield will open its 2026 campaign as the top-ranked team in both the AVCA Division III National Poll and the FrogJump Volleyball Division III rankings. The Pride will take on Hope International and Concordia Irvine on Friday, January 16 before returning east for its Division III opener at Baruch on Friday, January 23.

Sign up for free today to receive the latest news about your favorite Springfield College Athletics program directly to your email here. 

For the latest on Springfield College Athletics, follow the Pride on social media on Twitter, Facebook and Instagram. Be sure to tune into all Springfield College Athletic events by subscribing to FloSports.





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ODAC Athletes of the Week: Week 20

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The ODAC docket was busier over the past week with the return of swimming and the first matches of men’s volleyball joining basketball and wrestling as active sports. There were surprising – or eye-opening – results throughout with nationally-ranked upsets, inaugural program wins, and new conference records among the highlights.

Those earning ODAC Athlete of the Week awards for Week 20 include:

Most weeks this season, the following schedule will be used for releasing weekly awards winners when the sports below active:

  • Sundays: football
  • Mondays: baseball, basketball, field hockey, lacrosse, soccer, softball, swimming, tennis, volleyball, wrestling
  • Tuesdays: cross country, single-discipline equestrian, indoor track & field, outdoor track & field
  • Wednesdays: golf



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Men’s Volleyball Sweeps EIVA Weekly Awards – Penn State

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UNIVERSITY PARK, Pa. – Penn State men’s volleyball swept the first conference awards of the season as Sean Harvey was named EIVA Offensive Player of the Week and Ryan Merk was selected as the Defensive Player of the Week. The Nittany Lions picked up the honors after opening the season with a four-set win over Mount Olive and a sweep over Manhattan at Rec Hall.

Harvey earned a weekly award from the conference for the first time after hitting .426 with 27 kills (3.86/set) over the two wins. He opened the season with 13 kills, three blocks, and five digs in the win over Mount Olive. The outside hitter followed that by hitting .667 with 14 kills, one block, one dig, and one ace in the victory over Manhattan

Merk led Penn State’s defensive effort that resulted in the opposition hitting just .158 over the two matches. He totaled 18 digs with nine in each match, giving him 2.57/set for the week. The redshirt senior libero also helped get the offense going with a 36-36 mark on serve receive. Merk is now a five-time EIVA Defensive Player of the Week honoree.

No. 13 Penn State is back at Rec Hall when it hosts St. Thomas Aquinas on Thursday at 7 p.m. The Nittany Lions then host No. 9 Lewis on Saturday at 7 p.m. Both matches will stream on B1G+.



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